The RE:JERSEY shirts worn ahead of Sunday’s game are made with 75% repurposed football jerseys. The remaining 25% comes from SEAQUAL ® MARINE PLASTIC.* The aim of the project is to reduce waste and pave the way towards more circular production models in the future.

While PUMA’s football kits on the market today are already made from 100% recycled polyester, PUMA trials garment-to-garment recycling as part of the RE:JERSEY project. In the recycling process used for RE:JERSEY , even old garments that feature logos, embroideries and club badges can be used, as the material is chemically broken down into its main components (depolymerization). Colors are then filtered out and the material is chemically put back together to create a yarn (repolymerization) that has the same performance characteristics as virgin polyester

“We are very glad that Olympique de Marseille has chosen to partner with us in this exciting sustainability project,” said Matthias Baeumer, General Manager BU Teamsport at PUMA. “Through projects such as RE:JERSEY, we are finding ways to take more responsibility when it comes to the end of life of our products.” Olympique de Marseille will set up collection bins in the fan store at the Orange Vélodrome, so fans can bring back their old polyester items, which will become a part of the RE:JERSEY project. 

* SEAQUAL® MARINE PLASTIC is a sustainable and fully traceable raw material from SEAQUAL INITIATIVE that is made from marine litter, or in some cases from end-of-life fishing nets or other plastics used in aquaculture (such as those used in mussel and oyster farming). For more information, visit https://www.seaqual.org 

PUMA has an inclusive product offering to cater for women and girls in sport: underwear and activewear, modest sportswear, a maternity offering and performance specific products exclusively engineered for women. PUMA supports all athletes to perform at the highest level and works with organizations and partners committed to remove barriers in sports.

For the full Naomi Schiff “She Moves Us” video interview, please click HERE.

Eleni will also be a part of PUMA’s “She Moves Us” campaign, which brings together the brand’s top female ambassadors to celebrate the women who have moved culture and sports forward to inspire other women around the world. ‘I love PUMA. PUMA has always had powerful women as its brand ambassadors,” Eleni Foureira said. “You can imagine how happy I am to now be one of them.”

Jean-François Palus will keep his mandate as a member of the Supervisory Board to ensure a smooth handover to Héloïse Temple-Boyer. The resignation of his mandate as a full member of the Supervisory Board will follow as soon as the Supervisory Board has found a successor. Jean-François Palus is no longer available for re-election in 2023. He has been a member of the company's Supervisory Board as a shareholder representative since 2007.

The Management Board welcomes Héloïse Temple-Boyer as the new Chair of the Supervisory Board and is looking forward to a successful, constructive and trustful cooperation.

"It is an honor for me to succeed Jean-François Palus in the responsible position of Chair of the Supervisory Board," said Héloïse Temple-Boyer. "It is also due to him that PUMA is well positioned and well prepared for the challenges of the future. For this, he deserves our thanks on behalf of the entire Supervisory Board."

In a professional career that spans more than 20 years, Giorgio Chiellini made more than 420 appearances for his club, Juventus, and became one of the most capped players in the history of Italy’s national team. 2021 was an extremely emotional year for him, as he won Euro2020 with Italy.

“I shared my feelings with my teammates and with the people at home in front of their TV screens. This was probably the secret of my performance,” he said. “I wanted to enjoy and celebrate all the emotions the tournament brings with it.”

In 2021, PUMA recorded its best-ever performance both in terms of revenues and operating profit. Bjørn Gulden, who also started out as a professional football player, said that leadership was a very complex topic and it depended on each person individually.

“You need to find your way and see that your style has an impression on people,” he said. “Giorgio’s attitude as a leader inspires me. You can see, when he’s on the pitch, he makes the other ten players better and that’s the job of a leader.”

When it comes to attitude, both agreed that having fun is crucial to stay motivated in the long term:

“Not having fun is a waste of time. You spend most of your time at work. I strongly believe that if you like what you do, you perform better,” said Bjørn Gulden.

At 37 years old, Giorgio Chiellini says he wishes he had realized the power of a positive attitude earlier.

“I managed to change my state of mind during my career (…) Now I can pay more attention to the situation than I used to when I was angry or yelled at my teammates. I lost a lot of energy on the pitch like that,” Giorgio Chiellini said.

For the full video interview, please visit PUMA’s 2021 annual report by visiting https://annual-report.puma.com/2021/en/.

The Freightliner truck, which is operated by PUMA’s drayage partner NFI, is a first test vehicle. By the third quarter of 2022, the company expects to have five electric trucks in operation to carry goods from the port to the warehouse.

“For us this is a huge step towards cleaner logistics. Instead of using an LNG or a clean diesel truck, we can now shift goods from the port to the warehouse with no tailpipe emissions,” said Helmut Leibbrandt, Senior Vice President, Supply Chain Management & Logistics – Americas.

The electric trucks delivering goods from the port to the Torrance distribution center are a further building block in PUMA’s strategy to reduce carbon emissions in its entire business. Last month the company announced that it had reduced its own carbon emissions and those from purchased energy by 88% between 2017 and 2021. CO2 emissions also fell in the company’s supply chain, the most carbon intensive part of its business, in spite of strong revenue growth in the same period.

“While electric vehicles are already quite common for passenger cars, electric trucking is only starting out,” said John Amato, Senior Vice President at NFI. “We are excited that PUMA has been willing to join us in this project and to use this new technology in the company’s day-to-day operations.”

Racing in front of your own fans in your home country is always a special occasion which Carlos enjoys a lot: “Racing at home always helps. For sure there is more pressure, and you are quite busy. But I enjoy it, it gives me a good feeling and there are great vibes on site.” Speaking about Fans and Team support, Jan emphasizes how important it is to have a good team behind you, whatever sport you do: “Without a good team it's impossible to succeed and it's the same in football. One player cannot change a lot, so you need to stick together with everyone. And if all the team doesn’t do a perfect job, it's impossible to win.

The signing comes as PUMA continues its commitment to pushing women’s sports forward. In partnership with PUMA Hoops Creative Director June Ambrose, the brand officially launched its Women’s Hoops category in December 2021 with a basketball-inspired lifestyle collection, PUMA High Court, coached and designed by June Ambrose.

In 2020, PUMA launched the SHE MOVES US platform, this year PUMA expanded the SHE MOVES US platform with a focus on its top female sports ambassadors, celebrating the women who have moved sports forward to inspire other women around the world. Smith will be featured in PUMA Hoops campaigns and product launches tied to SHE MOVES US.

PUMA will continue to equip all men’s, women’s and youth teams with jerseys, training apparel and accessories and will remain the club’s official partner for replica jerseys and fanwear.

PUMA and Borussia Mönchengladbach already worked together from the 1960s until 1992, a very successful period in the club’s history in which the team won eight titles (five German league titles, two UEFA Cups and one DFB Cup).

“PUMA and Borussia Mönchengladbach share a long, successful history, which we revived in 2018,” says PUMA CEO Bjørn Gulden. “We are happy that we will continue this partnership in the coming years, witness great football moments and create products that the fans love.”

Over the past years, PUMA and Borussia Mönchengladbach presented exciting collections and special editions, such as a stylish black jersey to mark the 120th anniversary of the club in 2020.

For the next Bundesliga season 2022/23, PUMA once again blends the club’s history with the present, presenting a traditional white jersey with a central black and green pattern in a classic style.

“Already in 2018, people at Borussia were euphoric to have PUMA back. The joy is even bigger now that we were able to agree an early and long-term extension of the current partnership,” said Stephan Schippers, CEO of VfL Borussia Mönchengladbach. “Our club has celebrated big successes with PUMA by its side. PUMA and Borussia belong together.”

Business of Fashion noted that PUMA had leading scores for water & chemicals, worker’s rights and transparency, while also sharply improving its emissions score compared to last year. Overall, PUMA scored 49 out of 100 points, well above the industry average of 28.

“We welcome the recognition in the Business of Fashion Sustainability Index 2022 and will take our leadership position as an encouragement to take the next step on our sustainability journey,” PUMA CEO Bjørn Gulden said. “We agree with the conclusions that much remains to be done to bring our industry in line with the Goal of the Paris Agreement on Climate Change as well as the United Nations Sustainable Development Goals.”

As part of its Forever Better sustainability strategy, PUMA announced earlier this year that it had reduced its carbon emissions between 2017 and 2021 from both its own operations (-88%) and its supply chain (-12%), in spite of strong sales growth in the same period.

PUMA achieved this reduction by purchasing 100% renewable electricity through renewable electricity tariffs and renewable energy attribute certificates, moving our company’s car fleet to electric engines, using more sustainable materials and implementing efficiency improvements at a factory level.

To be transparent about its supply chain, PUMA published its full list of Tier 1 suppliers and also the most important suppliers in Tier 2 and selected Tier 3 suppliers.

In water & chemicals, PUMA published wastewater tests for its suppliers with wet processing and showed improved compliance with wastewater industry standards such as the ZDHC Wastewater Quality Guideline.

To improve workers’ rights in its supply chain, a topic the company first committed to in its Code of Conduct in 1993, PUMA works together with the Fair Labor Association and the ILO Better Work Program. PUMA collects and publishes wage data and other social performance indicators in its annual report.

The idea for PUMA’s “Only See Great” campaign was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter who first said: “I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last.”

Teodora is active in her life, her workouts, and her world, whether it is music or sport. She leaves her mark and makes her move, with confidence and style, turning heads. With 1.3 million followers on Instagram, she is one of the most influential artists on social media in her home country. Serbian pop music is also growing in popularity in other markets, especially in Germany and Austria.

“By welcoming Teodora to the PUMA Family, we are reaching a large, young audience in Serbia and other European markets,” said Johan Kuhlo, General Manager EEMEA Distribution at PUMA. “We are excited to work on Sportstyle and Training campaigns with her, to showcase the best of PUMA to her many followers.”

Local relevance is one of the pillars of PUMA’s strategy. By partnering with ambassadors that are important to local audiences, PUMA can connect with its consumers in meaningful ways.

When asked what it means for her to join the PUMA family, Teodora says: “This is literally the most successful thing in my life, and I don't think I'm still aware of what happened to me, because, believe me, I was so small compared to what I am now.”