Herzogenaurach, Germany, May 19, 2022
FOOTBALL MEETS MOTORSPORT IN MADRID. JAN OBLAK AND CARLOS SAINZ TALK ABOUT THEIR PASSION FOR EACH OTHER’S SPORT
PUMA Ambassador and Atletico Madrid’s goalkeeper Jan Oblak and Scuderia Ferrari Driver Carlos Sainz challenge themselves by entering each other’s worlds. In an interview with Sports company PUMA, the two athletes exchanged their passion for Football and Car Racing while challenging themselves in a Go Kart Race in Madrid.

PUMA’s sponsored Scuderia Ferrari´s driver Carlos Sainz talked together with PUMA ambassador Jan Oblak about their passion for football and motorsport. “I love football. I play nearly every week, trying to put together a match in Maranello with my team”, Carlos says. Slovenia´s national team goalkeeper Jan Oblak has been a big Motorsport and Formula One fan from scratch: “I like Ferrari. I like many drivers because the effort they are giving is amazing and it's not an easy job to do. It's not easy to drive so fast, you have to be a little bit crazy to do that.”

Racing in front of your own fans in your home country is always a special occasion which Carlos enjoys a lot: “Racing at home always helps. For sure there is more pressure, and you are quite busy. But I enjoy it, it gives me a good feeling and there are great vibes on site.” Speaking about Fans and Team support, Jan emphasizes how important it is to have a good team behind you, whatever sport you do: “Without a good team it's impossible to succeed and it's the same in football. One player cannot change a lot, so you need to stick together with everyone. And if all the team doesn’t do a perfect job, it's impossible to win.

Somerville, Massachusetts, May 20, 2022
PUMA WELCOMES TOP WNBA PICK NALYSSA SMITH TO THE PUMA HOOPS FAMILY
Today, global sports company PUMA has announced the signing of the No. 2 overall pick from the 2022 WNBA draft NaLyssa Smith to its basketball roster.

“I am thrilled to be joining the PUMA Hoops family and to rock PUMA both on and off the court,” said Smith. “PUMA’s dedication to being a champion for women athletes along with being disruptive in the basketball sneaker space mixing sport innovation with style made this a perfect fit for me. I couldn’t be more excited to start my rookie season being part of such an iconic brand and joining an incredible roster of PUMA Hoops athletes.”

Smith graduated from Baylor in 2021, where she gained numerous accolades including the 2021 Wade Trophy Winner, 2021 All-American first team, 2019 NCAA Champion, and 2018 McDonald’s All American. She started her rookie season earlier this May with the Indiana Fever adding her talents to PUMA’s roster of young WBNA and NBA athletes including LaMelo Ball, Breanna Stewart, Skylar Diggins-Smith, Deandre Ayton, Katie Lou Samuelson, RJ Barrett and more.

The signing comes as PUMA continues its commitment to pushing women’s sports forward. In partnership with PUMA Hoops Creative Director June Ambrose, the brand officially launched its Women’s Hoops category in December 2021 with a basketball-inspired lifestyle collection, PUMA High Court, coached and designed by June Ambrose.

In 2020, PUMA launched the SHE MOVES US platform, this year PUMA expanded the SHE MOVES US platform with a focus on its top female sports ambassadors, celebrating the women who have moved sports forward to inspire other women around the world. Smith will be featured in PUMA Hoops campaigns and product launches tied to SHE MOVES US.

Herzogenaurach, Germany, May 27, 2022
PUMA and Borussia Mönchengladbach extend partnership

Sports company PUMA and German football club Borussia Mönchengladbach have signed a new long-term contract to extend their partnership which started in 2018.

PUMA will continue to equip all men’s, women’s and youth teams with jerseys, training apparel and accessories and will remain the club’s official partner for replica jerseys and fanwear.

PUMA and Borussia Mönchengladbach already worked together from the 1960s until 1992, a very successful period in the club’s history in which the team won eight titles (five German league titles, two UEFA Cups and one DFB Cup).

“PUMA and Borussia Mönchengladbach share a long, successful history, which we revived in 2018,” says PUMA CEO Bjørn Gulden. “We are happy that we will continue this partnership in the coming years, witness great football moments and create products that the fans love.”

Over the past years, PUMA and Borussia Mönchengladbach presented exciting collections and special editions, such as a stylish black jersey to mark the 120th anniversary of the club in 2020.

For the next Bundesliga season 2022/23, PUMA once again blends the club’s history with the present, presenting a traditional white jersey with a central black and green pattern in a classic style.

“Already in 2018, people at Borussia were euphoric to have PUMA back. The joy is even bigger now that we were able to agree an early and long-term extension of the current partnership,” said Stephan Schippers, CEO of VfL Borussia Mönchengladbach. “Our club has celebrated big successes with PUMA by its side. PUMA and Borussia belong together.”

Herzogenaurach, Germany, May 31, 2022
PUMA ranked most sustainable brand on Business of Fashion Sustainability Index 2022

Sports company PUMA is the most sustainable brand in the industry according to the latest ranking by publication Business of Fashion, which ranked the 30 largest companies in the fashion business.

Business of Fashion noted that PUMA had leading scores for water & chemicals, worker’s rights and transparency, while also sharply improving its emissions score compared to last year. Overall, PUMA scored 49 out of 100 points, well above the industry average of 28.

“We welcome the recognition in the Business of Fashion Sustainability Index 2022 and will take our leadership position as an encouragement to take the next step on our sustainability journey,” PUMA CEO Bjørn Gulden said. “We agree with the conclusions that much remains to be done to bring our industry in line with the Goal of the Paris Agreement on Climate Change as well as the United Nations Sustainable Development Goals.”

As part of its Forever Better sustainability strategy, PUMA announced earlier this year that it had reduced its carbon emissions between 2017 and 2021 from both its own operations (-88%) and its supply chain (-12%), in spite of strong sales growth in the same period.

PUMA achieved this reduction by purchasing 100% renewable electricity through renewable electricity tariffs and renewable energy attribute certificates, moving our company’s car fleet to electric engines, using more sustainable materials and implementing efficiency improvements at a factory level.

To be transparent about its supply chain, PUMA published its full list of Tier 1 suppliers and also the most important suppliers in Tier 2 and selected Tier 3 suppliers.

In water & chemicals, PUMA published wastewater tests for its suppliers with wet processing and showed improved compliance with wastewater industry standards such as the ZDHC Wastewater Quality Guideline.

To improve workers’ rights in its supply chain, a topic the company first committed to in its Code of Conduct in 1993, PUMA works together with the Fair Labor Association and the ILO Better Work Program. PUMA collects and publishes wage data and other social performance indicators in its annual report.

Herzogenaurach, June 10, 2022
“Walk it like you talk it”: Mixed martial arts World Champion Joanna Jędrzejczyk talks “Only See Great”
Three-time MMA world champion and PUMA Ambassador Joanna Jędrzejczyk shares her vision of mixed martial arts, as part of PUMA’s “Only See Great” platform.

In a video interview Joanna talks about her training approach, her victories and what it means for her to be part of PUMA’s“Only See Great” campaign: “What separates being good from being great? It’s all about standing your ground and walk it like you talk it. It doesn’t matter how hard the road is, you have to get it. Per aspera ad astra!” –Joanna says.

The mosaic of cultures and languages of Singapore reflects not only the diversity of MMA but also Joanna’s skills. Against the background of iconic places in Singapore, she performed sequences of movements related to techniques such as: Muay Thai, Wrestling or Brazilian Jiu-Jitsu, showing the range of her physical abilities. For Joanna MMA is about having different skills: “It’s many things. Just like Singapore. And me. That’s why I’m here to fight. I only see great.”

The idea for PUMA’s “Only See Great” campaign was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter who first said: “I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last.”

Herzogenaurach, Germany, June 15, 2022
PUMA presents Serbian pop star Teodora as a brand ambassador
Sports company PUMA welcomes Serbian pop star and social media influencer Teodora as a brand ambassador, who will also become a part of PUMA’s “She Moves Us” communication platform.

“She Moves Us” celebrates women who move together to achieve and connect – through sport, culture, and values and tells the story of how female ambassadors were inspired to become who they are today, how they overcame challenges in their personal lives and careers and how they made it to the top in their respective fields.

“Life didn't really caress me, I had various ups and downs, but I always fought hard to be the best version of myself.” - Teodora said, adding:

“Throughout my career, I advocated and fought primarily for all of us to be equal: whoever we are, whatever we are, whatever our choice is, whoever our partner is, wherever we come from and no matter what our financial status is - for me people are equal. This is how I will teach my child tomorrow, that the most important thing for human, is to be human!”

Teodora is active in her life, her workouts, and her world, whether it is music or sport. She leaves her mark and makes her move, with confidence and style, turning heads. With 1.3 million followers on Instagram, she is one of the most influential artists on social media in her home country. Serbian pop music is also growing in popularity in other markets, especially in Germany and Austria.

“By welcoming Teodora to the PUMA Family, we are reaching a large, young audience in Serbia and other European markets,” said Johan Kuhlo, General Manager EEMEA Distribution at PUMA. “We are excited to work on Sportstyle and Training campaigns with her, to showcase the best of PUMA to her many followers.”

Local relevance is one of the pillars of PUMA’s strategy. By partnering with ambassadors that are important to local audiences, PUMA can connect with its consumers in meaningful ways.

When asked what it means for her to join the PUMA family, Teodora says: “This is literally the most successful thing in my life, and I don't think I'm still aware of what happened to me, because, believe me, I was so small compared to what I am now.”

Herzogenaurach, Germany, June 20, 2022
DESIGNER NICOLE MCLAUGHLIN SPEAKS ABOUT HER PASSION FOR UPCYCLING AS PART OF PUMA’S “SHE MOVES US” PLATFORM

Designer, artist and upcycling master Nicole McLaughlin frankly spoke about the sacrifices and challenges she faced in her career in a “She Moves Us” video conversation for sports company PUMA.

”People think that the fashion industry is very much female led when in actuality it’s a lot male conversations that are driving everything that we are seeing in terms of design and fashion,“ Nicole said. “And especially within the streetwear space, I find that I’m usually the only female in the room at times.”

With her designs Nicole focuses on sustainable pieces of art, for example when she transformed old PUMA football gloves into a jacket. Her main advice to young female designers is to “be confident in the ideas that you have. People want to hear your story. They want to get to know you and what inspires you. Feel comfortable to talk about it, talk about the hardships, all the things that you faced and be comfortable sharing those things with other people because a lot of the time people have gone through the same things as you.”

“She Moves Us” wants to empower and inspire girls and young women by sharing stories and to celebrate women who move together to achieve and connect – through sport, culture and values.  The platform is inspired by global pop-star and PUMA Ambassador Dua Lipa who said: "Sharing stories of success is all part of changing the narrative, especially in fields like sports and entertainment that have tended to amplify the accomplishments of men. Women are already nailing it across the board and celebrating their achievements is exciting and empowering. It also encourages those rising up to aim for the stars."

PUMA has an inclusive product offering to cater for women and girls in sport: underwear and activewear, modest sportswear, a maternity offering and performance specific products exclusively engineered for women. PUMA supports all athletes to perform at the highest level and works with organizations and partners committed to remove barriers in sports.

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Herzogenaurach, Germany, June 29, 2022
PUMA AND AC MILAN ANNOUNCE A LONG-TERM EXTENSION OF THEIR PARTNERSHIP AND WILL LAUNCH THE “PUMA HOUSE OF FOOTBALL” TRAINING CENTER

Global sports company PUMA and AC Milan have announced a long-term extension of their partnership, which was first established in 2018. PUMA will continue as the Principal Partner of AC Milan, the Global Technical Supplier, and the Official Licensed Partner.

AC Milan recently returned to the top of Italian football with the youngest team in modern history to win the Scudetto and is also one of the youngest teams in Europe. As part of the extension PUMA will become the official naming partner of AC Milan’s core in Vismara Center, the base of the Club’s future talents and women’s team. “PUMA House of Football” will become a home for performance development that will see investment in the next generation of youth players at Milan and help support women’s football. The center will also be home to brand and community activations, hosting partnership events and key initiatives in the city.

PUMA and AC Milan are two of the most innovative and progressive brands in football. The partnership is built on the foundations of performance and sustainability through innovative apparel and environmentally friendly products, football culture, fashion, youth development and continued investment in women’s football.

Under the new terms, PUMA will continue to supply performance apparel for the men’s, women’s, and youth teams, and utilize the style, fashion, and culture of Milan to develop performance and off-pitch lifestyle product that taps into the unique Milanese style. This will see both brands continue to collaborate beyond the pitch on innovative and fashionable collections that connect with football culture and reinforce Milan’s global footprint.

“This is a fantastic next step for our partnership with AC Milan, two brands with a focus on diversity, inclusivity, innovation, performance and football culture,” said Bjørn Gulden, Chief Executive Officer, PUMA. “Our aim is to drive performance innovation and lifestyle apparel on and off pitch. We want to continue to be two of the most sustainable brands in football and support women’s football. This partnership will also see PUMA invest in the Vismara Performance Center. This will be a special place to develop future stars at AC Milan and bring both our brands closer together.”

“We are immensely proud to continue on this journey with our long-standing partner PUMA, our Principal Partner since 2018. Over the years, working side by side with PUMA has allowed us to build a solid and authentic partnership based on performance, football culture and shared values, always with a progressive approach,” commented Ivan Gazidis, AC Milan CEO. “We are excited to start this new chapter in our relationship, which will focus strongly on the development of women’s football and the next generation of talent, both of which are perfectly aligned with our vision for the Club.”

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Herzogenaurach, Germany, July 1, 2022
PUMA signs Serbian YouTuber djotafreestyle as a brand ambassador
Sports company PUMA has signed Serbian football freestyler and YouTuber Nikola Djota Milošević, better known as djotafreestyle, as a brand ambassador.

With more than 1.1 million followers on YouTube and more than 700,000 on Instagram, Djota has a large fan base across Serbia, Bosnia-Herzegovina and Croatia for whom he produces regular video updates about football, training, lifestyle and travel.

Djotafreestyle’s knowledge of the game and freestyle skills have also earned him the respect of other professional footballers in his home country, who regularly appear in his videos.

The combination of sports, training and lifestyle makes djotafreestyle a great match for PUMA to reach young and sports-savvy audiences across several growth markets in the Balkans.

Djotafreestyle will wear PUMA’s football and training products in his videos and instragram posts.

Herzogenaurach, Germany, July 11, 2022
PADEL MEETS CHESS. PUMA AMBASSADOR MOMO GONZÁLEZ AND MAGNUS CARLSEN TALK ABOUT THE IMPORTANCE OF STAYING FOCUSED IN THEIR SPORT
Professional Padel Player Jerónimo “Momo” González and World Chess Champion Magnus Carlsen challenge themselves by entering each other’s worlds. In an interview with Sports company PUMA, the two athletes speak about the importance of staying focused in both Padel and Chess before they get into a 1:1 Padel game.

About the importance of staying focused in their respective sport, Momo says: “The little secret to play well, is to play calmly and to avoid mistakes that push you down”. For Magnus it is the same thing in chess: “When you make a mistake, you make another, then another and then you calm down. But then it's too late. I try to stay focused and never become too emotional.”

For Momo Chess and Padel has some other similarities: “Padel is not just hitting a ball hard and winning the point. In the end, you are always looking for the rival's weak points, that the next ball comes a little bit more comfortable for you.” And Magnus adds: “Controlling the right areas and positioning yourself correctly are also similarities. But, most of all, finding the right moment to strike is important.”

Both PUMA Ambassadors share their points of view on the social factor of Padel: “I think Padel is a very social sport. Four friends can get together to have a good time, to enjoy themselves. That’s something that not all sports have”, Momo says. And Magnus thinks that too: “I played some squash and some tennis before, but Padel just feels a bit more social. I started playing this year as an amateur and many of my friends also found it fun and enjoyable.”

Momo and Magnus agree on the great support PUMA is providing them. “PUMA’s return to Padel has been more than outstanding. All their equipment is very good and I’m very happy that they have trusted me to grow with them”, Momo comments. Magnus is also highly satisfied by the products and the PUMA Family he recently joined: “I like their clothes and I think their shoes are awesome. And of course, the people, it’s a very good team.”

Eugene, USA, 14 July, 2022
PUMA signs rising 200m sprint star Abby Steiner

Global sports brand PUMA has signed 22-year-old US-American track and field athlete Abby Steiner. Her victory in the 200-meter final of the US Outdoor Championships in 21.77 seconds makes her the second fastest woman in the world over this distance this year. She will compete at this summer’s World Athletic Championships in Eugene, Oregon, USA.

PUMA x Abby Steiner

Abby holds both the women's indoor 200 meters American record as well as the NCAA record (outdoors) and was named nations best high school female athlete in 2018. She holds personal best of 10.90 seconds over 100 meters and 21.77 seconds over 200 meters. Earlier this year, she was named the National Women’s Track Athlete of the Year and the 2022 Honda Sport Award winner for Track & Field.

Just after setting a collegiate record at the NCAA championships in June this year, Abby Steiner won her first national title in the women’s 200 meters in Eugene, Oregon, with a time of 21.77 seconds.

“Abby Steiner is one of the most exciting upcoming stars in Track and Field,” said Pascal Rolling, Head of Running Sports Marketing at PUMA. “We believe that she will have a brilliant career and we want to be by her side and support her.”

“PUMA’s list of high-performance athletes is impressive and being one of them just feels amazing,” said Abby Steiner. “I am very happy to be part of the PUMA family now and I cant wait to take off.”

EUGENE, USA, JULY 15, 2022
PUMA signs fastest Woman alive Elaine Thompson-Herah

Global sports brand PUMA has signed five-time Olympic champion and fastest woman alive Elaine Thompson-Herah. The 30-year-old Jamaican will further boost the company’s impressive roster of track and field athletes ahead of the 2022 World Athletics Championships in Eugene, Oregon, USA.

Elaine Thompson-Herah is the first woman in history to win the "sprint double" at consecutive Olympics, capturing gold in both the 100 meter and 200 meter at the 2016 Rio Olympics and again at the 2020 Tokyo Olympics. Apart from her historic Olympic achievements, Elaine Thompson-Herah became the fastest woman alive when she ran 10.54 seconds at the Prefontaine Classic in Eugene, USA, in 2021.

“We are thrilled that Elaine has chosen to join the PUMA family,” said PUMA CEO Bjørn Gulden. “With her speed she embodies everything we stand for as a brand. Elaine ran the second-fastest time in women's history last year and is only 0.05 seconds off a world record. She really targets the 100-meter world record and we want to help her achieve that goal with our most innovative performance products.”

PUMA has a long and rich history in Track & Field and has sponsored the Jamaica Athletics Administrative Association since 2002. Elaine Thompson-Herah now joins her Jamaican compatriot, sprint superhero, world record holder and Olympic gold medalist Usain Bolt.

“PUMA just felt like the right fit, a company that has been working with the World’s Fastest Man for decades,” said Elaine Thompson-Herah. “I’m excited to be part of such an elite group and can’t wait to get started. I really want to break the 100-meter world record. The current one has been undefeated for 34 years. Now is the time. I think there's still a lot I can unleash."

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