“The love affair between luxury and sport is clear in this second collaboration we’ve created with MCM, the classic details of both German brands are visible in the design and construction,” said Heiko Desens, PUMA’s Global Creative Director. “The first time we worked together was an instant success, I’m certain that it will happen again and that everyone will be excited about what’s to come.”

“The collaboration between MCM and PUMA tells a great story of the heritage of both brands, but also how important culture is for MCM and the connection to all relevant topics for our consumer – from sport, music, to the influence of street-culture for luxury brands.” Dirk Schönberger, MCM Global Brand Officer

The tropical collection is an ode to Brazil, the nation, and the culture that shaped Neymar Jr. Running through the collection, a unique graphic language finds inspiration in Brazilian football, São Paulo street art, and several of Neymar Jr.’s most cherished tattoos.

The collection’s main insignia, vibrantly embroidered birds are an homage to a tattoo found on the left side of Neymar Jr.’s neck depicting three small birds with the phrase “Tudo Passa.” The expression translates to “Everything Passes,” a sentiment that reminds the Brazilian superstar to enjoy the moments of celebration and to bear the ways that life tests us. Neymar Jr.’s own logo is also reinterpreted to match the collection’s festive color palette.

First released in 1987, the Slipstream series has made its way through crucial moments of sneaker history, with this most recent incarnation being showcased by Mikey Williams, a strong and compact guard and offensive-minded player who knows a thing or two about basketball.

Period Pep Talks are a response to a globally commissioned report* that uncovered 1 in 2 girls quit sport due to periods. The talks feature world-class athletes including NRLW star Tiana Penitani, European sprinter Jodie Williams, and former professional race car driver Naomi Schiff, who directly address young girls and teens who are considering leaving the sport they love due to puberty and menstruation. The athletes share their own stories and experiences to help encourage girls to keep their head in the game.

“The data from our global report in May 2022, showed women and girls believe periods need to be more openly discussed in the sports world. That’s why we are proud to partner with PUMA to create the Period Pep Talks, working with their athletes to raise this issue in our global consciousness,” says Sarah Forde, Modibodi Head of Sustainability and Public Affairs.

The ground-breaking range combines Modibodi’s unique patent pending Activewear Technology with world-class expertise from PUMA. With a design showcasing innovation at its very best, the collection consists of two styles of activewear: leggings and cycle shorts with both styles available in two colours; aubergine and black.

This is the second installment from the PUMA x Modibodi powerhouse collaboration, after launching their first period and leak-proof underwear range in May this year.

“With 50 per cent of girls experiencing discomfort from disposable menstrual products like pads and tampons when participating in sport or physical exercise, we felt it was important to design a range of leak-proof activewear that would make playing sport on your period more comfortable, more protected, and more possible than ever,” says Erin Longin, Global Director Running and Training business unit at PUMA.

Taking the wearer from the convenience store to the hiking trail, the first-ever PUMA x P.A.M. collection features simple yet adventurous silhouettes with bold graphics and all-over prints with a psychedelic edge. Its texture and colour-rich concept is inspired by the South American Yareta, a blobby, velvety cushion plant. “We wanted to make clothes that are comfortable for a seamless transition between the city and the wild, linking both of them”, says Misha Hollenbach.

“From the start, we saw this project as an opportunity to make something together that could go beyond fashion, and the PUMA team was instantly supportive. So, as part of the PAM/PUMA BIO/VERSE, we suggested created a project that worked to protect threatened wild places on the planet; the same kind of places that inspired the collection”, adds Shauna Toohey.

This is a collection for women who want to feel strong and beautiful during their workouts. A combination of soft and more sustainable materials, strong performance and colors inspired by nature. The elegant collection is made of athletic pieces, designed in a very fashionable and feminine way with attention to little details, complimenting every body shape. The all-new footwear and apparel styles are inspired by nature and each piece is made to feel light as a feather for the best range of movement. The soft color palette of coral and teal evokes feelings of brighter days in Autumn. 

With this new streetwear collection, PUMA and AC Milan deliver a personal, intimate look at the Club that was founded in 1899, by paying tribute to the cultural phenomenon of Paninari, a popular look that soon spread out of Milan and Italy and became a major influence on the 1980s fashion, creating a style that continues to be referenced by designers and fashionistas today - a further testament of Milan’s status as a trendsetting city and one of the fashion capitals of the world.

Hailing over 50 years of heritage and legacy, the KING Platinum 21 Rallye is made for the modern playmaker. As football gets faster and faster, control is key, so this KING takes its signature look and upgrades your game to the next level. Made for the ultimate touch and control, the KING Platinum 21 Rallye has a PUMA White base color with the iconic Porsche Rallye logo.

The collection combines nostalgic nods to the ‘90s —from color blocking to cargo pockets—with more sustainable fabrics and dye practices. Apparel pieces in the collection are made using plastic-free RE:Place fabrics or at least 20% recycled materials.

In addition, PUMA will donate $10,000 to One Tree Planted in an effort to provide 10,000 trees to a project in Kuzma’s home state of Michigan. This donation connects to Kuzma's belief that a better future blossoms by planting the seed. It’s this optimism rooted in action that’s inspired Kyle Kuzma to create his Childhood Dreams collection with PUMA.

This special pattern is applied across a range of jackets, pants, knits, and accessories, creating a visually impactful collection that also offers technical credentials. Military-inspired details also act to elevate the designs and add real functionality across the assortment.

An experimental brand that lives at the intersection of extreme functionality and high fashion, NEMEN’s expertise in technical garments is evident throughout. Highlights include the 2-in-1 Three-Layer Jacket featuring a removable liner and an integrated disc-system in the hood for adjustability, as well as the Utility Vest with built-in elastic belt. On the accessory side, we find a knitted Balaclava and Gloves, while the footwear offerings comprise a “Spy Camo” PUMA Suede and a matching Blaze of Glory Mid featuring an alluring knitted upper.

For the very first time PUMA together with Scuderia Ferrari is offering the driver shoe of Charles Leclerc and Carlos Sainz - the Speedcat Pro Replica Edition - on sale. The boot is featuring the same sleek lines, premium materials, and authentic team branding as the version used during the 2022 Grand Prix season. What’s more, just like the Ferrari F1-75 piloted by Charles and Carlos during the 2022 Formula One World Championship, the Scuderia Ferrari Speedcat Pro Replica Edition utilities custom designed carbon fiber pieces - around the heel - to provide maximum stability. A low-profile rubber outsole and the EVA wedge keeps the shoe light and nimble.

“Together, we have been on a journey from wardrobe essentials to cosy, cocoon-like pieces you want to cuddle up with. This season, it is all about softness, oversized volumes, layering and draping with outdoors and hiking-inspired elements, which creates a certain sense of chic, but also a feel-good sensation,” says Heiko Desens, Global Creative Director for PUMA.

Shoes remain timeless, with the Rider sneaker offering a knowing nod to 1970’s style. Accessories include a puffy backpack, a cross-body bag, bucket hats, and black-and-white striped beanies and a scarf in true AMI fashion.

“My style is intentional and perfectly curated - this collection feels like it came directly from my closet,” said GIVĒON. “I enjoyed this experience so much, I felt honored that PUMA and AMI chose me to be the face of the campaign, both are amazing brands that align with who I am.”

The global launch campaign was captured by David Paige against the unique landscapes of Pedernales Falls in Texas, featuring GIVĒON and Quannah Chasinghorse. “They both embody a new generation, one that is friendly, cool and carefree,” says Alexandre Mattiussi.