50 years ago, Porsche began the development of the 911 Carrera RS 2.7 and initially build 500 examples to homologate the car for Group 4 racing regulations for Special GT cars. Famously debuted at the 1972 Salon de l’Automobile (Paris Motor Show), the Porsche 911 Carrera RS 2.7 was an instant hit. All 500 vehicles had sold just weeks later. Similarly, the PUMA Suede is an emblematic piece of PUMA history - originally debuting with only 307 pairs to celebrate Olympian Tommie Smith’s competition number.

The 911 Carrera RS 2.7. became a road-approved vehicle for customers who also wanted to participate in racing events. It was the first 911 to be christened “Carrera” – the crowning glory of the Porsche range. The suffix is a reference to Porsche’s success at the classic Carrera Panamericana Road race in 1954. While the “RS” makes it clearly that the car was made for racing and rallying, the “2.7” represents the engine displacement. A seamless blend between style and performance, the RS 2.7 with its spartan specification was built with speed in mind from the outset. The most distinctive feature of the fastest German production car of its day (top speed 245 km/h) is the rear spoiler, popularly known as the “ducktail”.

It is a legacy that PUMA is now proudly paying homage to, with the new release of an all-time classic footwear collection limited to 500 pairs (per colorway). The timeless PUMA Suede now joins the PUMA x PORSCHE line. Bearing the iconic RS 2.7 typeface, being fast and strictly limited - just like the original Porsche 911 Carrera RS 2.7 itself - the Puma x Porsche Suede RS 2.7 Limited Edition is the ultimate footwear celebration of this automotive icon. The sneaker is available in ten different colorways customers of the Porsche 911 Carrera RS 2.7 could choose from. Two of the colorways – Orange/Black and Grand Prix White/Black – are exclusively available in The Netherlands and Japan respectively.

The owners of the PUMA x Porsche Suede RS 2.7 Limited Edition will be granted the exclusivity of free entry to the Porsche Museum until the end of 2022 to experience the legendary heritage of Porsche first-hand.

With a total audience of more than one billion viewers in nearly 200 countries and over 530 million fans worldwide, Lega Serie A is one of the most watched leagues in the world. PUMA is already active in Italian football through iconic teams such as AC Milan and US Sassuolo and over the years has collaborated with much-loved players including Diego Armando Maradona, Giorgio Chiellini and Gigi Buffon.

As a new era dawns on Lega Serie A, PUMA has unveiled the new ball, new culture campaign for the upcoming season by blending elements of Italian culture with modern and disruptive designs. The PUMA ORBITA Serie A features powerful graphics inspired by the Lega Serie A logo and blends elements of Italian progressive art. An additional detail places the Italian Tricolore around each of the custom graphics.

The pitch is a blank canvas with the ball as the center piece to create pure artistry on the pitch. The new ball is a blend of PUMA black, red, cool grey, sunset red, amazon green with a range of blue color palettes Integrated into the white base to ensure excellent ball visibility.

There is nothing instant about this classic. Founded in 1899, AC Milan have been pushing the game forward ever since. Blazing trails and pushing for something greater. In 2022/23 PUMA has set out to introduce these values to the new generation of Rossoneri by letting the stripes do the talking. The result is a Home jersey that is forward-looking and everlasting – just like the Club it represents.

The black base frames the iconic black and red stripes into a progressive take on the AC Milan identity. The jersey features the Italian Tricolore on the sleeve cuffs and the Milan coat of arms on the upper back.

The new jersey connects the many generations of Rossoneri through their common love for the team because the jersey represents something more. A jersey that captures the style and beauty of what makes Milan special. From storied heritage to new innovations, the Club is footballing royalty. Milan is an attitude that says this City is different, it’s that Milan touch.

“The new AC Milan Home jersey is a combination of fashion, design, street culture and heritage. The jersey pays tribute to what makes Milan unique,” said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “To bring this jersey to life we wanted to create a campaign rooted in Milan culture. We have worked exclusively with Milanese artists, talent, and creatives all who support the club and understand what makes this club special to represent ‘That Milan Touch’.”

Flutur’s unabashed aesthetic invites bright colors and form-fitting looks, inspired by old-school rave culture. The collection is filled with vivid shades, holographic details, and retro silhouettes. Active influences are mixed throughout as well, shown through striped jerseys, throwback sportswear silhouettes, and tracksuit-inspired cuts. Hues of pink, purple, and orange define the collection’s color palette, which includes apparel, footwear, and accessories, while Dua Lipa herself introduces a new pink hairstyle to match the color scheme of the collection.

At the front and center of the collection, Dua Lipa’s butterfly lettermark is inspired by vintage rave flyers and represents transition and new beginnings, a theme that became central to the London-born musician’s life as she went through a creative metamorphosis of her own. Dua Lipa’s butterfly graphic shares placement with PUMA’s fast cat insignia in much of the collection.

“The butterfly represents transition, metamorphosis, and new beginnings. I felt like in the beginning, when I first started working on drop one, the butterfly already had a lot of meaning for me. Now, going into the second drop, that meaning has just solidified itself and become even more important in my life. It feels like everything progressed and manifested itself in that way.” - Dua Lipa

Flutur Drop2 spans over 30 items, with highlights including the flared T7 tracksuit, and the unique CELL Dome King, created exclusively by Lipa. The unisex collection is also offered up in a range of inclusive sizing. A series of bright tracksuits were conceived based on Lipa’s vision of a nostalgic, rave-ready tracksuit that is both comfortable and wearable. The full footwear offerings include models like the CELL Dome King, and three variations on the Mayze silhouette including the Mayze, Mayze Boot, and Mayze Metallic. Dua Lipa worked closely alongside longtime PUMA collaborator, designer, and songwriter Billy Walsh, who helped to fully realize the collection.

Designed to celebrate Oracle Red Bull Racing’s performances in the FIA Formula One World Championship; which include four F1 constructor’s world titles, five F1 world driver titles, 218 podium places, and 82 wins to date; the new collection also fuses the high-speed world of Formula with leading PUMA streetwear style.

Inspiration for the collection comes from Oracle Red Bull Racing’s instantly recognizable team colors, along with the iconic 14.6 meter tall, and 1300 ton “Bullen aus Stahl” (meaning ‘Steel Bull’) which overlooks the infield section of the Red Bull Ring in the picturesque perfect surroundings of Spielberg, Styria in southeast Austria.

Not only that, the “Victory Dance” collection refreshes its association with Oracle Red Bull Racing’s annual team wear collection, but with an added seasonal twist paired with retro graphic elements. Raglan sleeved shirts, t-shirts, and hoodies feature vibrant streetwear evolutions of the Oracle Red Bull Racing team colors and Red Bull’s famous Bull logo.

BMW M was created in 1972 ("M" signifying “motorsport”), and was purpose built from the outset to redefine what speed was for the famous Bavarian auto maker. Faster, lighter, and more agile have always been the hallmarks of all M-badged products. PUMA is honoring the legacy from the iconic Le Mans winning ‘Shark Nose’ 3.0 CSL race car, to the very latest BMW M4 GT4 with a collection which is telling the story from past to present.

PUMA and BMW M Motorsport are excited to share a bold collection which encompasses the iconic color ways of BMW M Motorsport´s historic red, light blue, and dark blue tones, combined with PUMA’s innovative street style. The inspiration is coming from the creativity, performance, and innovation of BMW M-badged cars.

A complete line up of t-shirts, hoodies, sweatpants, and jackets create an extensive collection sure to rev up interest from all fans of PUMA and BMW M Motorsport. The range is featuring typography and Motorsport-inspired elements.

Join in with the celebration with PUMA and BMW M Motorsport by discovering the collection in selected PUMA stores and online at puma.com.

The collection encompasses both footwear and apparel, including classic PUMA silhouettes like the T7 tracksuit and the recently released Slipstream sneaker, reimagined with elevated details, and finished with a retro color palette and Coca-Cola’s classic pinstripes on select items. The included footwear features thoughtful touches like co-branded woven labels, molded hang tags, and exclusive packaging that includes special laces and wrapping.

The collection’s first drop includes co-branded wardrobe essentials such as hoodies and shorts, as well as a range of graphic T-shirts, plus cut and sew items like the Relaxed Polo. On foot, drop one focuses on the Slipstream sneaker, a court classic that brings ‘80s basketball to the modern-day.

Drop two introduces several new apparel styles, plus an expanded selection of footwear including two refreshing takes on the Rider FV sneaker, PUMA’s very first jogging shoe, updated for 2022 to feature classic details fused with modern design elements. PUMA’s instantly recognizable Suede is also reinterpreted with Coca-Cola’s timeless branding, while the accompanying Wilo slide takes the party poolside.

About the Campaign

The PUMA x Coca-Cola campaign exudes Americana, transporting us back in time to a classic Route 66-style diner. Decorated with vintage posters, wall clocks and other efemera of the 1920s and ‘30s, the setting completes the purely nostalgic vibe of the collaboration. Don’t forget to ask about today’s special.

The special Metaverse event features a Manchester City reskin of the current lobby and stadium in PUMA and the Land of Games and for a limited time only, the experience will feature the Manchester City Home and Third kits. The event will also bring new community-created merchandise, new in-experience, Layered Clothing items and updates to featured activities. As part of the launch, a portal will open between Man City’s Blue Moon experience on Roblox, giving visitors the chance to earn a free item by visiting both experiences.

Additionally, for the first two weeks of the launch, users who compete and win in Football Rush in PUMA and the Land of Games are able to redeem a free digital Manchester City Third kit jersey. All other visitors will have the opportunity to purchase the new digital Manchester City Third kit in the PUMA gear shop on Roblox at https://www.roblox.com/groups/14466783/Puma#!/store.

To further support the launch, PUMA will be hosting a YouTube tournament in Football Rush that will consist of approximately ten participants split into two. The tournament will take place following the kit launch event with the winners of the tournament receiving $10,000 USD to be used on Roblox.

“We’re thrilled to continue evolving our experience within Roblox with our PUMA and the Land of Games,” said Ivan Dashkov, Creative Culture Director at PUMA. “We couldn’t think of a better partner than Manchester City and this kit launch to push the limits by doing something different and innovative. As we continue to test and learn in the Web3 space, we are looking forward to leveraging Roblox as a platform to connect with fans of all ages.”

The collection is inspired by Ferrari’s iconic 1970s Formula 1 race car. More specifically the 312 B2. Created by Scuderia Ferrari's then-chief of engineering, Mauro Forghieri, it was aimed to try and reverse Ferrari's fortunes following challenging seasons in the late-1960s. The bold and cutting-edge lines of the 312 B2, were accompanied by one of the most evocative F1 soundtracks ever; produced from Ferrari’s own 515bhp flat-12 engine.

Naturally a collection inspired by such rich lineage is full of innovation and performance itself. Not only does the Scuderia Ferrari Autumn/Winter 2022 collection feature key statement pieces across shell jackets, jumpers, t-shirts and sweatpants, but Ferrari’s iconic color ways of red, yellow, and black which were ever present on the 312 B2, feature prominently also.

“My goal with this collaboration was to bring our over-the-top vibes over to PUMA, while stepping out of my comfort zone by designing sports clothes. That’s what led me to subtly reference Johan Cruyff, the ultimate 70’s football icon who is also the perfect embodiment of the Palomo Spain aesthetic in sport”, says Alejandro Gómez Palomo, Founder and Creative Director of Palomo Spain. “It was wonderful to partner with a company that has the means and engineering necessary to work on things in a way I can’t in my studio and my atelier, as that allowed us to approach the collection in a much more technical way than usual”, he adds.

“The crossover between craftsmanship and technology is an interesting one, as it’s not obvious at all; yet a highly technical production process was necessary to create the intricate embroideries and detailing that are Palomo’s trademark on the PUMA scale. Those delicate graphic elements elevate the collection and bring the right balance to a classic, clean silhouette”, says Heiko Desens, Global Creative Director for PUMA.