As a part of PUMA’s She Moves Us platform, featuring real, strong, and empowered women, this collection is inspired by the teambuilding and uplifting that is often intrinsically present in women-led collectives and initiatives. The support and encouragement with which women help each other fulfill their individual potential is at the center of this collection and campaign.

The creative was shot on a farm filled with greenery and wildlife, showcasing a group gathering to celebrate and empower each other. They came together in the British countryside to reflect and share their individual stories, providing their thoughts on empowerment, liberty, and what motivates them. Here’s a look at what they said:

“What empowers me is to see people living their true authentic self...Liberty is the autonomy and strength to walk your own path...Waking up, looking in the mirror, and being like, ‘I got this today.’”

The debut PUMA x AMI wardrobe is inspired by a new era of achievement - one that doesn’t conform to a specific gender, individual, or appearance. One that challenges our current views, where it isn’t about the accolades of oneself, but about being grateful for the crew that one surrounds themself with, their chosen family. “The partnership with AMI was a no-brainer, their name literally means ‘friend’ and that’s what PUMA is all about – a community, a family,” said Adam Petrick, Global Director of Marketing for PUMA. “We are exceptionally pleased to be able to partner with a creative mind in Alexandre that truly understands the elevation of classic sportswear silhouettes, as well as the creation of community through a positive message.”

The FUTURE Z is engineered for ultimate agility. The new technologically advanced boot will activate your football instincts to let you prey on the opposition with all the confidence of a big cat, taking your game to wild new levels.

The cutting-edge FUZIONFIT+ technology has received a second-generation upgrade. The specially crafted knitted material now extends from the midfoot to the collar opening to provide optimal lock-in and a supportive fit allowing you to play with or without laces.

The adaptive support adjusts to the shape of your feet, as the compression technology perfectly adjusts to the contours of each foot. Paired with a lightweight Nano Grip sockliner insole, the technology minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive multi-directional movements.

Created for AC Milan, a club synonymous with style, fashion, and innovation, the new collection perfectly embodies these values by merging stylish football designs inspired by off pitch football fashion culture together with innovative football performance materials.

The collection features the AC Milan x NEMEN Authentic Jersey that has been developed from PUMA’s innovative ULTRAWEAVE technology. The ultra-light engineered fabric is PUMA’s lightest performance jersey ever. The material construction has a four-way stretch material that reduces weight and friction. Made to move and made to last. The jersey also comes in a replica version. Additionally, the collection includes the AC Milan x NEMEN Anthem Jacket, along with the AC Milan x NEMEN Performance Jacket and Performance Pant.

This stand-out silhouette provides a bold look with a stacked sole and dynamic, layered tooling. It features a mix of archive inspiration and contemporary PUMA classics. The design includes a stacked midsole with a split, derby construction, a TPU piece in heel, and a heel tab. The upper is a combination of the brand’s leather construction from classic models. The Mayze Lth Pop features a leather upper with pastel accents, sure to add a pop of color to any look.

The Mayze Lth Pop drops on PUMA.com, PUMA stores and select retailers on April 1st.

MB.01 Galaxy, solidifies the fact that LaMelo is “Not From Here.” Adorn with a galactic graphics, the MB.01 Galaxy features fluorescent pops of color that collide with bold co-branding like the 1 of 1 logo on the tongue and M.E.L.O along the back. The MB.01 is light-years ahead with PUMA Hoops technology, including NITRO foam in the midsole for superior responsiveness and comfort while remaining lightweight - perfect for high-energy, explosive playstyles. The silhouette also includes a specially engineered knit upper made with breathable monomesh for a supportive but ultra-lightweight feel and full coverage engineered traction with non-slip rubber for enhanced durability and traction.

Archive-inspired silhouettes with contemporary fits and a strong visual design language combine PUMA’s sportswear DNA with Butter Goods' unorthodox approach. Key details include retro-inspired prints and designs, sports inspired accents, bold all over prints, and utilitarian apparel. 

The campaign images showcase the strong influence of music on the Butter Goods brand, shot by photographer and skateboarder Atiba Jefferson (who also happens to be a part-time DJ) on recording artists and producers Liv.e and Mndsgn in a Vintage Synth Museum. The two worked together to create and produce an original song for the campaign, which is showcased in the video ad.

PUMA’s body and swimwear, made together with its subsidiary stichd®, caters to women and girls and includes mix and match tops and bottoms in vibrant colors that are made with more sustainable materials.

The bodywear styles worn by Winnie Harlow in the campaign, include a soft padded bra and seamless hipster, luminous scoop neck top and luminous string made from organic cotton. Swimwear pieces include the one-piece bathing suit made from recycled nylon, the bandeau top and V-shape brief made from recycled nylon, high waist shorts made from recycled polyester, a scoop neck top and high waist shorts made from recycled nylon.

BMW M Motorsport was founded in 1972 and their first race car, the BMW 3.0 CSL, dominated European motorsport for the years to come, even winning the prestigious 24 hours of Le Mans.

Half a century later, PUMA has incorporated the colors of BMW’s iconic red, blue and black livery into an innovative streetwear collection, featuring jackets, hoodies, t-shirts, shorts, trainers and pants. The racing stripes and badges are translated into the graphic design of the entire range, with the BMW 3.0 CSL silhouette and car being featured on the statement items.

Embracing evocative and elite Ferrari design cues - specifically the state-of-the-art front wing of Ferrari’s pioneering SF90 Stradale sportscar - the second generation of ION F sneakers comprises of two new style capsules titled ION F Pool and ION F Sunset.

The footwear features a clean, rich graphic mesh material, and a color matched internal neoprene sock construction for unparalleled comfort. The colors and design inspiration is taken from summer lifestyle with two hues; a white ‘Pool’ mesh graphic, and a red mesh graphic called ‘Sunset’. The progressive style also features an innovative knitted sock construction and a premium magnetic fit-lock for ultimate performance.

Inspired by the beloved cartoon cat and his love of food, the collection is all about the PUMA x GARFIELD market, offering delicious treats for hungry cats. Playful designs for both adults and kids stand out with bold colors and fun graphics - the result is a fun-loving streetwear collection.

The adult’s range includes hoodies, tees, shorts, and sweatpants with co-branded graphics featuring Garfield himself. For footwear, the classic Suede uses bold graphics and playful details like a graphic hangtag with the statement, “Big fat hairy deal!” The collection also includes a fluffy Leadcat slide which resembles Garfield. A hat, backpack and shopper round out the accessories.

Sport is all about numbers. And when it comes to the celebration of sport, the goals kicked, and games won are the numbers that take centre stage. But there’s series of numbers that are less well-known: the number of girls leaving sport daily, due to shame and fear of leaks.

The statistics unearthed were shocking, with 1 in 2 teens skipping sport because of their period. The PUMA and Modibodi® global survey discovered that for many girls, sport stops because of embarrassment, pain or fear of leaks during their period. The survey insights show how the culture and lack of innovation around periods is holding girls back from participating in sport. The discomfort of disposable products coupled, from a coaching perspective, with a lack of education and training, has meant that the result is female players finding the fear of leaking psychologically impacting their sporting performance.