Somerville, MA and New York, NY, November 14, 2022
PUMA AND FOOT LOCKER, INC. EXPAND PARTNERSHIP TO REACH NEXT-GENERATION CUSTOMERS THROUGH BASKETBALL AND OTHER ELEVATED COLLABORATIONS
The strengthened partnership will enable both companies to reach new audiences while redefining brand-retailer collaboration.

“PUMA’s long-standing relationship with Foot Locker has played an instrumental role in our ability to drive innovation and push the boundaries of sports, fashion, and technology globally,” said Bob Philion, President of PUMA North America. “Our enhanced partnership not only provides us with additional opportunities for collaboration and growth, but it will enable us to provide even greater experiences and inclusion for our evolving customer base around the world.” Through this strengthened partnership, PUMA and Foot Locker have planned a series of exclusive collections and product collaborations with highly influential ambassadors reaching Gen Z and Gen Alpha. Specifics include:

  • expanding the basketball and classics categories with continued exclusive access to the LaMelo Ball Signature program, which launched with the MB.02 in October with additional iterations launching later this month and in December;
  • launching the first-ever PUMA x POKÉMON collaboration. PUMA and Foot Locker Inc. are partnering with The Pokémon Company International and Niantic, publisher of the popular Pokémon GO mobile game, to turn, for the next six months, 400 Foot Locker, Champs Sports, and Kids Foot Locker stores across the U.S. and the PUMA NYC Flagship store into Gyms and Poké Stops in Pokémon GO. Foot Locker, Champs Sports & Kids Foot Locker are the exclusive destination in North America for the PUMA x POKÉMON collaboration, available now.
  • PUMA x PAW PATROL™, a new collection of playful and sporty styles for kids will be available at exclusively at Kids Foot Locker and Foot Locker in North America starting November 25.
  • creating and launching upcoming athlete capsules with Mikey Williams;
  • building exclusive product programs to be released in the coming months with social media star and music artist Dixie D’Amelio and hip-hop artist Cordae;
  • launching PUMA x CoComelon, a new collaboration coming out next Spring and inspired by CoComelon’s favorite characters, which will create a close connection with the younger generation available exclusively at Kids Foot Locker.

“We are very excited to build on our already strong partnership with PUMA,” said Andrew Gray, Executive Vice President, Global Lockers and Champs Sports, Foot Locker, Inc. “By expanding and strengthening our collaboration with PUMA, we continue to advance our strategy to diversify our product selection and bring new and innovative products to our consumers.” In addition to building hyper-relevant creative partnerships and product collections, PUMA and Foot Locker will continue to advance shared marketplace opportunities, which include:

  • adding hype drops and marketplace exclusivity through franchises, such as the RSX, shared marketing partnership investments, and elevated in-store and online experiences for PUMA and Foot Locker customers; 
  • Investing in product creation and marketing to help support Foot Locker’s Leading Education & Economic Development (LEED) Initiative, the company’s commitment to invest in, amplify, and empower the Black community, and PUMA’s REFORM platform to drive social change.

PUMA and Foot Locker have jointly supported a portfolio of ambassadors, athletes, and brands to create exclusive product concepts and market activations across the Foot Locker portfolio. This collaboration has brought together product, marketing, digital, and customer experience in innovative new ways including launches such as L.O.L Surprise.

Shop the latest PUMA collections now at Foot Locker.

 

Herzogenaurach, Germany, January 6, 2023
PUMA AND KOCHÉ DEBUT A COUTURE INSPIRED COLLABORATION CELEBRATING WOMEN IN SPORTS THROUGH A PERFORMANCE ORIENTED CAPSULE COLLECTION

Coming together for the first time this season, PUMA and Paris-based label KOCHÉ are celebrating women at the intersection of fashion and fitness with a collection that offers fresh take on empowered activewear and blurs the lines between performance and lifestyle.

Established by Central Saint Martins graduate Christelle Kocher in 2015, KOCHÉ has quickly become a mainstay in the fashion landscape. The brand is notorious for its unique DNA, based on traditional French know-how and craft, all of it updated through a distinctly modern take on fashion that fosters gender, body shape, social and geographical diversity.

For this collaboration, Christelle Kocher is leading the way, applying her couture knowledge to an activewear-oriented collection. “I am a fashion designer, but I am also a physically active woman. I started doing team sports at 8, competing in handball quite seriously until I was 18”, she says. “Ever since, barely a day passes without me doing some form of physical exercise. I run, box and do yoga. So working with PUMA on this project gave me a unique, challenging opportunity to bring together my fashion expertise and the kind of technical elements necessary to good performance wear.”

 

Daring and versatile, the collection’s design is inspired by timeless staples of feminine fashion, rendered exceptionally comfortable, lightweight and movement-friendly. Spanning 15 different styles, it focuses on body-shaping silhouettes made in recycled performance fabrics including polyester and polyamide, as well as organic cotton. A neo-futuristic palette combines sophisticated shades of black, burgundy, royal blue and cream with colour-shifting reflective treatments.

 

Elevated sports basics get a couture twist through construction and details: trousers and windbreaker jackets are completed with criss-crossed lacing elements. Tops mimic corsets through strategically placed stitching. Long-sleeve tulle tees bring a sense of delicateness to the silhouette. And leggings are decorated with an embossed lace-inspired motif. Accessories - including a spacious draped gym bag, a running waist bag and two different, classic-cut running shoes - complete the look.

 

“With the PUMA family, we designed these clothes both to help improve performance in exercise and to use as elevated basics mixed with ready-to-wear pieces”, says Christelle Kocher. “Ultimately, though, the collection’s goal is to support women in reclaiming their rightful place in the sports space, and to help motivate them stay active at a time when women are standing out as the movers and shakers in the active industries worldwide.”

 

The PUMA x KOCHÉ collection will be available in January 2023 at PUMA.com, KOCHE.com, PUMA stores and selected retailers worldwide.

 

Harlem, NEW YORK, January 12, 2023
PUMA AND DAPPER DAN REFLECT ON MEANINGFUL EXPRESSION WITH DROP 2 OF THEIR COLLABORATION
The much anticipated second drop of the PUMA x Dapper Dan collaboration comes on the heels of their initial Kith exclusive release in October 2022.

The new PUMA x Dapper Dan collection was inspired by the idea of a pre-game runway, with a luxury upcycled aesthetic complemented by knitted materials and allover monogram designs. The collection puts a spin on the classic Clyde sneaker, a T7 tracksuit with PUMA x Dap logo mania, two tees and a reversible padded jacket featuring Dap’s powerful depiction of the PUMA, rhinestones, and the collaborator’s logo. In true Dapper Dan form, he took inspiration from his Harlem roots for this second drop, reflecting on the importance of expression and what that has looked like for him through the years.
Since the early ‘80s Dap has been a pioneer of design, remixing symbols to create his own signature style. What started as him selling his luxury goods out of the trunk of a car, led to him wrapping cars in his designs for his hip hop clientele, and ultimately opening an atelier that people looked to for the full, Harlem experience.

 

During this time, in the heart of Harlem, Dap was galvanizing expression through style and design, while others in the community were doing the same with jazz. Dapper Dan quotes that, “I did to fashion what hip hop did to music, what jazz did to music, what we’ve always done to music.” Paying homage to this vibrant time in his community, Dap tapped into jazz and his notable cars for this campaign.
In tandem with the drop of this five-piece capsule, Dapper Dan has redesigned the PUMA jet interior with the PUMA x Dapper Dan print, accessories with co-branded logos, and materials used in the most recent collaboration. On the continuous growth and evolution of his projects, Dap states, “We came by dog and now we travel by bird,” reminiscing on times when the bus was his main mode of transportation and now his designs are in the sky with the PUMA jet.

 

On January 14, 2023, this limited capsule will be available globally, at several select retailers. Products range from $70-$300 USD.

 

Somerville, Massachusetts, February 9, 2023
PUMA AND BALMAIN ANNOUNCE SECOND COLLABORATION
For his second Balmain x PUMA collaboration, Balmain Creative Director Olivier Rousteing has skillfully melded Parisian luxury heritage and American basketball excitement into an incredible slam dunk.

Balmain x PUMA’s newest collection centers around a special take on the historic Parisian house’s Balmain Court. For the limited-edition collaboration, the house’s basketball sneakers have been transformed with a golden Balmain tongue label, Balmain x PUMA heel webbing and one-of-a-kind Balmain basketball shoe box. These special-edition Balmain Courts make very clear the distinctive luxury fashion-meets-sports blend of this partnership, pairing the finest Italian leathers with the latest groundbreaking performance materials—including high- rebound ProFoam and high-abrasion rubber for multi-directional traction. 

 

The capsule’s clothing designs give a distinctive Parisian savoir-faire twist to a host of familiar American silhouettes, including the court-ready Balmain warm-ups and uniforms, as well as Balmain x PUMA cap and tees. There’s also a special varsity jacket design riffing on the signature Balmain Teddy jackets often spotted on the house’s runways during Paris Fashion Week. But it’s clear that the sure-to-be instant classic of this collection has to be the sleek, black-and-gold, Balmain-logo’d basketball.

Professional basketball players Skylar Diggins-Smith and Kyle Kuzma will be featured in the upcoming campaign for the Balmain x PUMA collab, with Kuzma premiering his favorite designs on February 8th before the Wizards vs Hornets match-up. 

 

The limited-edition PUMA x Balmain Court will be available globally on PUMA.com, Balmain.com and at the PUMA NYC flagship store, beginning February 18th. The limited-edition PUMA x Balmain clothing designs will be available from February 18th on Balmain.com and at the Balmain flagships in Paris, Milan, Las Vegas, Los Angeles, New York City and Miami. It will also be carried at Harrods Men (London), Printemps Homme (Paris) and Saks (New York).

 

Herzogenaurach, Germany, February 16, 2023
PUMA X RHUIGI PART TWO IS A SLICE OF NEW YORK CITY

PUMA and Rhuigi introduce part two of their capsule collection that celebrates American classics.

The coast-to-coast collaboration links Rhuigi’s home of Los Angeles with the cultural melting pot of New York City. The diversity and cultural richness of NYC’s five boroughs serve as the inspiration for the capsule, and also the setting for this latest editorial.

Centered around the aesthetics of college athletics and Americana at large, part two of the capsule includes a Varsity Jacket, Double-Layered Hoodie, and a fresh take on the PUMA Slipstream, all created in collaboration with Rhuigi. “New York Worldwide” graphics on the apparel pay homage to the music, style, and culture of the Big Apple, while a timeless green and cream color scheme further evokes a vintage feel.

The campaign for PUMA x Rhuigi part two celebrates a shared experience that unites all New Yorkers; the humble pizza slice. Set at family-owned institution Lenny's Pizza, the editorial is fronted by Kia Patrón (@kiaptron), Tyliv Bonaparte (@tylivbonaparte), and owner of Lenny’s Pizza, Frank Giordano.

 

Rhuigi Villaseñor is the founder of clothing label RHUDE, a brand that melds American iconography with nostalgic cultural references, culminating in a unique commentary on the city of Los Angeles. Villaseñor has made a name for his reinterpreted classics that draw from Americana, music, and street style.

The latest PUMA x Rhuigi capsule will be available starting February 18, 2023 from PUMA.com, PUMA stores, and selected accounts worldwide.

 

 

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Somerville, Massachusetts, February 22, 2023
PUMA LAUNCHES FOREVER. CLASSIC. CAMPAIGN IN NORTH AMERICASTARRING ANGUS CLOUD, CALEB MCLAUGHLIN, IRIS APATOW AND ZAYA WADE

Global sports company, PUMA, has unveiled the FOREVER.CLASSIC. campaign featuring Angus Cloud, Caleb McLaughlin, Iris Apatow, and Zaya Wade.

The FOREVER. CLASSIC. campaign celebrates and unites PUMA’s most iconic and legendary products including the PUMA Suede, Clyde, Cali, Mayze and more.

PUMA

The FOREVER. CLASSIC. platform brings together those who are pushing culture forward by engaging creatives from different walks of life - from actors to content creators, to athletes and musicians, to tell their stories of how they found “their way.” The debut campaign shot by Kendall Bessent, Atlanta-born photographer and 2022 Forbes 30 under 30 Art & Style select, brings PUMA’s iconic classics to the next generation.

“To be a part of the FOREVER. CLASSIC. campaign highlighting PUMA’s most iconic and legendary products is surreal, you feel me? It’s so dope to be part of this next generation honoring the classics I remember from when I was growing up in Oakland.” - Angus Cloud

“The PUMA FOREVER. CLASSIC. campaign celebrates creatives pushing fashion and culture forward, which is why I’m grateful to be a part of such an inspiring group of people.” - Caleb McLaughlin

“PUMA is an iconic brand with 75 years of impactful moments and relationships in fashion, sports, and music history. To be a part of a campaign highlighting the next generation of history makers is inspiring and so special to me.”- Iris Apatow

“I love PUMA’s celebration of brave, confident, and determined individuals. Together we all strive to be better versions of ourselves and this campaign is the perfect meeting of classic and individual style.” - Zaya Wade

PUMA has 75 years of rich heritage, legacy, and authenticity, and the FOREVER. CLASSIC campaign embodies the products and stories that have paved that – the PUMA classics. PUMA’s classics have always been at the forefront of culture – iconic products like the PUMA Suede to the T-7 tracksuit have been worn by icons of every generation and have stayed classic as ever.

PUMA’s FOREVER. CLASSIC. products are designed to be timeless, and they’re ready to become the icons of tomorrow.

Herzogenaurach, Germany, February 23, 2023
THE GAME IS NEVER OVER WITH THE PUMA AND AC MILAN 8-BIT INSPIRED FOURTH KIT IN COLLABORATION WITH KOCHÉ

PUMA, AC Milan and KOCHÉ have today launched a special capsule collection featuring the new AC Milan Fourth kit.

The jersey integrates a game-ready pixelated interpretation of the iconic red and black stripes of AC Milan.

The new Rossonero reality is reinterpreted in digital 8-bit glory with PUMA, AC Milan, and Paris-based label KOCHÉ. This season, the three brands combine club heritage with performance tech and street-inspired couture for a match-ready collection that is both football and fashion-forward. The capsule features the AC Milan Fourth jersey, shorts, goalkeeper kit, and a pre-match jacket.

The Fourth jersey places club heritage at the center of a new, pixelated universe, where reality coexists with imaginary, and the only thing that matters is: red and black. The jersey integrates a touch of gold, which adds an elegant touch to the innovative reinterpretation of the pixelated red and black stripes. The new digitally inspired pieces feature all the futuristic PUMA tech that is ready to play on and off the pitch because the game is never over. 

Pixels are the atoms of digital images. They can be reminiscent of 8-bit games, nostalgic early internet graphics and take a contemporary form in the shape of Crypto punks, which are at the center of pop culture today,” said Marco Mueller, PUMA Senior Head of Product Line Management Apparel Licensed. “The idea behind the jersey print is to bend the pixels in a perspective that will pay tribute to the iconic stripes, but at the same time decompose the pixels to blend into the black of the jersey to create a stylized digital look and feel.”

The design and creative of the collection fuse the digital world with a modern realistic environment to create a unique mix of styles that celebrate AC Milan’s heritage and innovative nature. Not only has this been achieved through the physical collection but also the digital space. The design of the jersey has been used to create car decals and wheels that will be launched in the popular sports action game Rocket League from Wednesday 8th March. The launch will be the first time a European club football kit is included in the game.

Casper Stylsvig, Chief Revenue Officer of AC Milan, commented: “This Fourth kit designed by PUMA and KOCHÉ is the perfect incarnation of AC Milan’s innovative drive to be a pioneer and a trend setter. With its ability to incorporate our red and black colors with gold and its modern design, the kit combines heritage and innovation, and it is a testament to AC Milan’s ability to merge football and fashion in a credible and authentic way.”

Christelle KOCHER, Founder and Creative Director of KOCHÉ said: “It was such an honor for me to work on this cult jersey. I am a football fan and AC Milan is one of the most iconic football clubs of all time. I am very proud to bring an elegant KOCHÉ touch to AC Milan players on the pitch. It was a real pleasure to deep dive into AC Milan’s DNA and give my modern take on the red and black stripes.” 

 

The jersey arrives in two iterations. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both the Authentic and Replica jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

To celebrate the launch of the new Fourth kit PUMA, AC Milan and KOCHÉ are hosting a special pop-up store in Milan from the 23rd to the 25th of February, during Milan Fashion Week. The store will showcase the new kit and feature a special curated talk about the relationship between sports and fashion. The pop-up will also host special appearances from the AC Milan players. 

Now loading… the PUMA x AC Milan x KOCHÉ collection is available from the 23rdFebruary at PUMA stores, PUMA.com, KOCHE.fr, all AC Milan stores and store.milan.com and at select retailers worldwide.

The new PUMA x AC Milan x KOCHÉ Fourth jersey will debut on Sunday 26th February at 8:45pm CET, when the men’s first team take on Atalanta at the San Siro in their Serie A fixture. The AC Milan women’s team will wear the Fourth jersey in the first leg of the Coppa Italia semi-final against the AS Roma women’s team.

 

 

 

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Herzogenaurach, Germany, March 8, 2023
PUMA and FINAL FANTASY XIV Online announce a new collectionto celebrate the beloved game’s 10th anniversary together

Sports company PUMA and SQUARE ENIX®, developer of the critically acclaimed massively multiplayer online role-playing game (“MMORPG”) FINAL FANTASY® XIV Online have teamed up to create a special collection that celebrates FINAL FANTASY XIV Online’s 10th anniversary and embodies the beloved game’s theme of the duality between light and dark.

The new aesthetic collection, designed by PUMA for FINAL FANTASY XIV Online, consists of footwear, apparel, and accessories, which combine iconic PUMA DNA, contrasting color palettes, and iconic graphics and characters from the visually immersive game. PUMA together with FINAL FANTASY XIV Online believes that FINAL FANTASY XIV Online fans would appreciate the comfort shape, authentic style, and engaging elements. The full line of products can be seen at puma.com.

PUMA continues to support gaming as an important part of the culture around consumers after a series of collaborations with prominent gaming companies such as Nintendo and Roblox. The brand’s new collection showcases PUMA’s commitment to innovation and style, offering products that celebrate the cultural impact of FINAL FANTASY XIV Online across generations.

In anticipation of the collaboration's release, a new CG teaser was revealed today, showcasing elements of the coming collection. View the teaser video, which features the FINAL FANTASY XIV Online brand breaking into the PUMA world, at: https://youtu.be/L8qNTl8B2oo.

The collection will be available from 15th of March 2023 in store and online at puma.com in select markets, and from 25th of March 2023 in North America.

 

puma
Herzogenaurach, Germany; March 20, 2023
PUMA AND PALOMO SPAIN’S SECOND COLLABORATIVE COLLECTION IS A JOYFUL, FREE-SPIRITED TAKE ON RETRO SURF CULTURE

For Spring / Summer 2023, PUMA and Palomo Spain have joined forces again to create a collection paying homage to classic surf culture with an immersive, genderless and accepting edge.

The second PUMA x Palomo Spain wardrobe is inspired by surf culture ranging from the 60’s and 70’s - theera in which surf culture emerged as the ultimate expression of freedom, adventure and a laid-back, freefrom conformity take on life - to the aesthetic that crystallized in the early 2000s. “We wanted to get into aworld we had never explored before”, says Alejandro Gómez Palomo, Founder and Creative Director ofPalomo Spain. “A surfing theme was perfect for Summer, and it immediately brought us back to icons of theculture such as Bruce Brown’s documentary The Endless Summer and Stacy Peralta’s Dogtown and Z Boys,but also to our own teenage memories from Tarifa beaches in the early 2000s, and the surfer boy look thatwas so prevalent in Spain back then.”

 

“Surf culture was an angle PUMA had never really taken on before. Filtered through Palomo Spain’s gentle, couture-inspired lens, it immediately took on an exciting, innovative perspective. It just made so much sense”, says Nils Moersch, PUMA’s Apparel Global Creative Director. “We were in complete synergy on this project; it’s the result of a creative partnership developing over time”, he adds.

Mixing soft pink lavender, aqua green and blue pastel tones with pop touches of bubble gum, yellow, and coral, the gender-neutral collection introduces five different ready-to-wear styles. Pieces span from versatile printed cotton tees and hoodies to lightweight moiré cargo pants, bomber jackets and fluid long sleeve tops mimicking surfing rash guards.

Footwear includes two different versions of the Slipstream sneaker: a bicolour leather and suede lace-up, and a pink mule with chunky hook-and-loop traps. A mint moiré backpack, a reversible bucket hat and a crossbody bag - both featuring the season’s 60’s-inspired, colourful print - complete the accessories offering.

Shot in the otherworldly volcanic beaches of Lanzarote, the collection campaign community in surfing and summer romance. Moody tones of purple, orange and yellow echo dusk get together with friends, and the black sand and green waters of the island conjure the alternate reality of summer holidays.

The PUMA x Palomo Spain collection will be available on PUMA.com, the puma mobile app, the PUMA NYC flagship store, palomospain.com.

 

Herzogenaurach, Germany , March 21, 2023
PUMA LAUNCHES THE BRILLIANCE PACK FEATURING WOMEN SPECIFIC FITS FOR THE FUTURE, ULTRA, AND KING

Global sports company PUMA has today launched the Brilliance Pack, featuring women specific fits for the FUTURE, ULTRA and KING in fresh new colorways. A brilliant fit for brilliant ballers - PUMA is celebrating the brilliance of the women’s game whilst looking ahead to the next generation of young female players.

To mark the launch of the Brilliance Pack PUMA is bringing together professional players and grassroot programs, to inspire young girls to play football. Two key activations have already been held in Germany and France with many more to come:

Together with VfL Wolfsburg and German international Lena Lattwein, PUMA collaborated with Golden Goal on March 13th to host a special football day for over 200 children. Golden Goal is a grassroot organization in Germany who support girls from migration backgrounds to help them integrate into Germany, through football. With that purpose PUMA, Lena Lattwein and Golden Goal created a unique football experience for the girls to inspire them and give them a platform to play the beautiful game.

PUMA partnered with PSG and French international Laurina Fazer on March 15th to surprise Laurina’s first football club with a special training session in Paris. Laurina talked to the girls about her journey, tips for becoming a football player and helped take them through various football specific drills with the hope of inspiring a new generation of female football players.

 

 

PUMA also hosted activations with Sherida Spitse (Netherlands and Ajax) in Amsterdam, Maya Le Tissier (Manchester United) in Manchester and at the end of March Madelen Janogy (Hammerby IF and Sweden), Jonna Andersson (Hammerby IF and Sweden), Adelina Engman (Hammerby IF and Finland) and Maika Hamano (Hammerby IF and Japan) will be hosting an event Stockholm.

The aim of the activations is to get girls playing football and bring them together with female role models who inspire them. The Brilliance Pack also provides female players with the right fit and technology to support they're on pitch needs to perform at their best.

“PUMA first introduced a women’s specific fit over two years ago and we have continued to refine and roll out this offering across all of our silos”, said Stephanie Vieira, Product Line Manager Teamsport Footwear, PUMA. “We feel it is important to support our female athletes with the best equipment with a fit that is tailored to the anatomical shape of a women’s foot.”

 

The FUTURE women’s combines the latest FUTURE technology with measurements engineered specifically for a women’s foot - such as volume and instep height, resulting in a comfortable fit that will drive opponents crazy just like Julia Grosso throughout the 90 minutes, match after match.

The FUTURE features an adaptive FUZIONFIT360 upper that combines a dual mesh, stretchy knit with the eye catching, PUMA exclusive PWRTAPE to lock down the foot for the ultimate fit. The FUTURE also integrates a dual-density Dynamic Motion System outsole to enhance stability, agility and traction.

The ULTRA women’s was the first PUMA silo to offer the women’s specific fit and has continued to evolve by putting women first, specifically curated to match the anatomical shape of a woman's foot combined with state-of-the-art ULTRA technology. Designed with minimal weight in mind for maximum speed and a high-performance, the ultra-lightweight ULTRAWEAVE upper allows players to channel their inner Fridolina Rolfö when flying down the wings, with an edge that can be the difference between winning or losing.

With the return to the pitch of the KING of football boots, PUMA has introduced a women specific KING. Built to be the King of Control, the non-animal-based K-BETTER™ upper material takes the signature KING touch, comfort and durability to the next-level, whilst maximum maneuverability is achieved through a lightweight outsole with external heel counter, integrated stability spine and conical studs - to be worn by midfield maestro Ingrid Engen.

“Women’s football has always been a priority for PUMA and the Brilliance Pack continues this commitment”, said Dominique Gathier, Senior Head of Product Line Management Teamsport Footwear, PUMA. “It is important for us to support the women's game and hosting global activations with our PUMA talent is a great way to help support girls that want to play football.”

As a step toward a better future, all three boot uppers are made with at least 20% recycled materials.

Celebrate the Brilliance of women's football with The Brilliance Pack, available from March 21st at PUMA.com, PUMA stores and select retailers worldwide.

Herzogenaurach, Germany, April 4, 2023
Worlds Collide in PUMA’s First Grunge-Inspired Collaboration with The Ragged Priest
The first-ever partnership between PUMA and The Ragged Priest is a celebration of self-expression and individuality.

Created to clash, the collection’s styles stand out with asymmetrical hems and patchwork stitching, culminating in a partnership that was made in heaven, with a touch of hell. For over 15 years, The Ragged Priest has disrupted British fashion with distinctive, grunge-inspired collections that specialize in worn-in knitwear and statement denim. Hardware details and distinctive designs have become hallmarks of The Ragged Priest, a brand that has carved out its own sphere between the worlds of streetwear and fashion.

The collaboration pays homage to the design signatures of both brands, featuring optimistic warped neon prints fused with black cult classic silhouettes, asymmetrical elements, and contrast stitching. The collection includes matching sets complemented by wearable essentials, in off-duty style hoodies and sweatpants. Balancing vivid tones and psychedelic patterns with muted blacks and greys, the collaboration features subtle PUMA x The Ragged Priest co-branding throughout.

PUMA x The Ragged Priest also serves up two takes on the Slipstream sneaker to match back with the capsule apparel collection, plus a radical take on the Mayze sneaker guaranteed to make noise among sneaker and streetwear fans alike. The drop is completed by accessory options in a Mini Tote, Shopper Bag, and Bucket Hat.

PUMA x The Ragged Priest is available April 6, 2023 from PUMA flagship stores, PUMA.com, TheRaggedPriest.com, and selected retailers. 

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