
Worn by Winnie Harlow, the PUMA Cali Court is set to arrive in two complementary colorways, featuring green or gold detailing.
The PUMA Cali Court is available starting June 15, 2023 from PUMA.com, PUMA flagship stores, and selected retailers.
Worn by Winnie Harlow, the PUMA Cali Court is set to arrive in two complementary colorways, featuring green or gold detailing.
The PUMA Cali Court is available starting June 15, 2023 from PUMA.com, PUMA flagship stores, and selected retailers.
Unclothed is the new status quo, as PUMA and Noah unveil the first part of their multi-seasonal collaboration.
Inspired by the earliest intersections of sport and stylein the 1970s, this first drop is built around the PUMA Star, a silhouette that Noah is proud to bring back for the first time.
“Noah are true masters of the craft when it comes to reinterpreting classics. Working with the team to reimagine pieces from PUMA’s sporting archive has been a rare opportunity to create something fresh, a real creative synergy between the two brands – the same can be said for the campaign”, said Alexandra Weiland, Senior Head of Marketing, PUMA Sportstyle.
Directed by Brian Billow and photographed by Francesco Nazardo, the playful and irreverent visualsfollow a would-be streaker who finds himself clothed in front of a nude audience, as he interrupts a crucial moment in the comeback of a tennis superstar, causing a full-on tennis tantrum.
“We would like people to smile and remember that clothing and footwear choices should be fun”, said Noah co-founder, Brendon Babenzien.
Elevating style to an art form, PUMA x Noah season one collection is available starting July 1, 2023, from noahny.com, and selected retailers.
To commemorate the launch of the collaboration, Noah will host a special event at the brand’s SoHo flagship. Visitors will have the opportunity to face off against professional ping pong player Wally Green, who will be playing with the PUMA x Noah Star sneaker as his paddle, for a chance to win a limited edition, friends-and-family pair of the PUMA x Noah Star. The PUMA x Noah “Beat the Star” in-store event takes place on June 29, 2023, at 195 Mulberry St, New York.
‘PUMA x Noah: Winning Streak’ campaign video: https://vimeo.com/834739749
Notes to Editors
In March 2023, PUMA and Noah quietly released three made-in-Japan PUMA Clydes, crafted in partnership with a Japanese tannery renowned for its expertise in suede leather. Building on that first release, PUMA and Noah also gifted friends and family with a limited run of 200 PUMA Star pairs in the special green and white colourway, marking the first time that the archival style has been brought back as a retro release.
Global sports brand PUMA is releasing the latest season of its MMQ line, continuing to focus on elevating sportswear classics with new materials, designs, and cuts. Like the previous seasons, MMQ’s ethos of “Macht’s mit Qualität,” German for “Made with Quality,” are maintained as the essence of line.
This season, MMQ continues to provide a premium take on classic PUMA sportswear silhouettes through clean and minimalistic styles. Coming in a polished color scheme of grey, navy blue, dark green, and orange, the line offers a selection of tees, sweatpants, and hoodies, alongside a ripstop jacket and pants. These elevated items allow one to be both comfortable and stylish.
The latest MMQ line drops on PUMA.com, PUMA stores and select retailers.
In December, global sports company PUMA released LaMelo Ball’s first signature shoe with the brand, MB.01. The new silhouette marked PUMA’s latest signature shoe since entering back into the basketball category in 2018.
MB.01 was co-designed by LaMelo, incorporating his personal style throughout the shoe from bold color choices to intricate unique details. The three new silhouettes set to release in February include fresh bright colors with the same artistic outline of flames shooting down from the ankle collar and the word “Rare” stamped on the shoe’s rubber bottom. Officially licensed from Warner Bros. Consumer Products, a highlight of the new drop includes limited-edition shoes and apparel inspired by Adult Swim’s hit series, “Rick and Morty.”
The latest MB.01s will continue to feature PUMA’s performance technology including Nitro Foam throughout the midsole for superior responsiveness and comfort, full coverage non-slip rubber compound for enhanced durability and traction, and breathable monomesh for a supportive and ultra-lightweight feel. The 3D-printed disruptive upper construction completes the shoe’s sleek design.
Additional MB.01 styles will be releasing throughout 2022.
Set the game alight with the PUMA Flare pack featuring the devastatingly fast ULTRA 1.4 and the gravity-defying FUTURE Z 1.2 in blazing Festival Fuchsia, Neon Citrus and Parisian Night colorways available from January 20th at PUMA.com, PUMA stores and select retailers worldwide.
The eye-catching kicks are carving a true statement into the tarmac in four different colorways:
PUMA Black, Rosso Corsa, PUMA White and Saffron-PUMA. Time to speed up your lifestyle with a race injection. The ION Speed is available now in selected PUMA and Ferrari stores and online on puma.com and store.ferrari.com.
To celebrate the launch of the drop, players can download a thrilling PUMA DLC where you can visit a virtual PUMA store to change your character’s skins, participate in three different races to collect exclusive trophies, and discover exciting surprises along the way. The PUMA DLC will be available starting on February 8 from the Minecraft Marketplace on the Minecraft Bedrock Edition.
The PUMA x Minecraft gaming ready collection will be available starting February 5 on PUMA stores, PUMA.com, and select retailers worldwide.
The white premium leather upper is contrasted with suede overlays, a decorative lace runs across the side with a toggle at the back. The translucent outsole reveals the “Pardon My French” logo on the bottom of the sneaker, which can also be found on the tongue and footbed.
The limited run of the PUMA x DJ Snake Mirage will be available starting February 5th in PUMA Stores, PUMA.com, and select retailers worldwide.
Take a step into the future when the PUMA x PRONOUNCE collection drops on PUMA.com, PUMA stores and select retailers on February 17th.
Footwear pieces, launching later this year, include a twist on the classic PUMA Suede, a Fierce 2 inspired by Selina Kyle (Catwoman), an all-over black RS-X silhouette with red accents, a sleek all-black Mayze with a pop of red in the formstrip, and two Court Rider hoops styles that pay homage to Batman and Catwoman.
Fans of "The Batman” and PUMA can suit up in the new collection, available in adult and kids sizing, starting February 26, with footwear styles releasing later this year. The PUMA x Batman collection will be available at PUMA.com, at PUMA Stores and select retailers worldwide.
Disposable products pollute the environment and are more expensive long term than their reusable, sustainable counterparts. The PUMA x Modibodi collection is designed to be reused and replaces the need for disposable pads, liners and tampons, whilst ensuring women can stay extremely comfortable, odor free and protected from all leaks (not just periods). Modibodi’s proprietary Modifier Technology™ achieves this through its soft top layer, made of merino wool, which wicks moisture and sweat, a quick-drying absorbent microfibre middle layer, that locks away fluid and odor, and an additional waterproof protection in the bottom layer.
“No woman should have to sit on the sidelines of life because they have their period or bladder leaks,” said Kristy Chong, CEO and Founder, Modibodi. “We are thrilled to launch this collection with PUMA and together normalize menstruation and tackle the stigma that women can't be active on their periods or when experiencing any of life’s leaks.”
As part of the launch, PUMA and Modibodi will work with PUMA’s She Moves Us charity partner, Women Win, to donate a bundle pack of five briefs to 500 girls and women in need. This five-pack bundle covers a person for their monthly cycle and will last for up to four years to allow the person to confidently participate in sport and life without life’s leaks getting in the way.
The first PUMA x Modibodi active underwear collection will be available in May 2022 in selected stores and online at puma.com and modibodi.com.
*Observatory for Sport in Scotland (OSS) https://oss.scot/sport-participation-in-scotland-trends-and-future-prospects/