Herzogenaurach, Germany; December 3rd, 2021
HITS FROM THE ARCHIVE: PUMA RELEASES THE NEVERWORN CAPSULE
Global sports brand PUMA is releasing The NeverWorn capsule, taking old-school favorites and bringing them back for the collectors of today and tomorrow.

The PUMA Archive is a sportswear and sneaker fan’s dream. This never-ending source of design inspiration serves as a creative treasure trove for new ideas and the basis of The NeverWorn capsule. Never worn and preserved for decades, deadstock products gain an authentic and visually satisfying look over time, an effect which has been replicated across The NeverWorn sneaker offering. Designs come in a modern fabric mix combined with vintage-looking looking materials, retro detailing, and graphics.

 

“The Archive is our passion and symbolizes for me the most important thing: to learn from the old to create something new – without heritage there is no future,” says PUMA Chief Archivist Helmut Fischer. “You show the people what we already had, and as time goes on, we create something new out of it. The Archive is PUMA’s soul out of which those new products are being created.”

Two iconic silhouettes from the PUMA Archive are making a comeback just in time for this new line - the Blaze of Glory and Slipstream Lo. These classic footwear styles are infused with fresh design inspiration, yet keep an old school feel with details like a faded sole and hang tags that give reference to an archive, looking as if the product had been cataloged and on the shelves for years. A range of additional footwear like the classic Suede and more niche styles like Space Lab will accompany in similar designs. For the apparel, key players from PUMA’s sporting history, like the T7 tracksuit, take center stage alongside staples like the coach jacket and hoodie, reconstructed with archival graphics and trims.

The NeverWorn capsule will come out in two releases – the first in December and the second in mid-February 2022. The first release drops on PUMA.com, PUMA stores and select retailers on December 4th.

Herzogenaurach, Germany, November 13th, 2021
BRAVE THE ELEMENTS: NEW COLLECTION FROM PUMA AND HELLY HANSEN

Global sports brand PUMA and leading technical outdoor brand Helly Hansen have partnered together to create a new winter performance collection featuring lifestyle and running apparel and footwear.

Founded in Norway more than 140 years ago with the creation of waterproof gear for sailors, HELLY HANSEN is a global leader in sailing and performance ski apparel, as well as premium workwear. This season’s PUMA x HELLY HANSEN collaboration was born at the intersection of technical running and adaptive function, taking a winterized approach to product creation. Pushing the limits of conventional design, pieces sport a neutral color palette and performance-inspired detailing.Using winterized materials, the performance running products include a range of jackets, tights, and footwear ready for the cold weather months. Key pieces include:

VOYAGE NITRO HELLY HANSEN

PUMA’s not just for the streets. Meet the VOYAGE NITRO Helly Hansen, a trail running shoe made with advanced NITRO FOAM and durable PUMAGRIP ATR rubber. This pair gives you superior responsiveness, cushioning, and traction that won’t shy away from rough terrain or a bad forecast. This shoe is made with OPTIFIT technology that wraps the foot for a secure fit on uneven terrain, and an innovative upper material that is breathable yet insulated. Feel free to venture off—Voyage will shrug off dirt and debris and drain any water you collect along the way.

VELOCITY NITRO HELLY HANSEN 

Velocity NITRO Helly Hansen is at the cutting-edge of winter running. Made to run any distance, anywhere, this shoe was made with NITRO foam for superior responsiveness and ultimate cushioning. With an innovative material that is breathable yet insulated, plus strategically placed PUMAGRIP ATR for multi-surface traction, this shoe is designed to take you anywhere. Reflective detailing provides additional visibility for running when the days shorten.

  • NITRO: LIGHT & RESPONSIVE: Advanced foam technology providing superior responsiveness and cushioning in a lightweight package.
  • PUMAGRIP ATR:  HIGH TRACTION RUBBER: Durable rubber compound that provides multi-surface traction
  • REFLECTIVITY: Strategically placed, reflective hits for running in low light conditions.
PUMA X HELLY HANSEN ¼ ZIP RUN
  • TOP DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
  • COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
  • REFLECTIVITY: strategically placed, reflective hits for running in low light conditions.
  • WARMTH: Thumb holes and optional mittens for cold running comfort.
PUMA X HELLY HANSEN RUN BRA
  • DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
  • SUPPORT: High-impact support offers an easy, lightweight feel.#
  • COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
PUMA X HELLY HANSEN RUN TIGHT
  • DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
  • COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
  • REFLECTIVITY: strategically placed, reflective hits for running in low light conditions. MOVEMENT: Waistband-zip pocket offers a secure storage solution on the move.
PUMA X HELLY HANSEN RUN JACKET
  • DRY: Technical material constructions are engineered to help protect against rainy conditions and keep you dry.
  • MOVEMENT: Hidden waistband-zip pocket offers a secure storage solution on the move.
  • PROTECTION: Water repellant fabric for protection against the elements.
  • FUNCTIONALITY: Thumb holes and watch window for convenience and easy access.
PUMA X HELLY HANSEN RUN LS
  • DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
  • COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
  • REFLECTIVITY: strategically placed, reflective hits for running in low light conditions. WARM: Thumb holes, optional mittens, and wool blend fabric for cold running comfort.
     
PUMA X HELLY HANSEN WOVEN SHORT
  • DRY: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
  • COMFORT: Flatlock stitching decreases friction and increases comfort during exercise.
  • REFLECTIVITY: Strategically placed, reflective hits for running in low light conditions.
  • MOVEMENT: Back zip pocket offers a secure storage solution on the move. FIT: Adjustable waistband provides a personalized, secure fit through your run.
PUMA X HELLY HANSEN RVRSBL RUN VEST
  • WARM: windCELL fabric technology keeps you warm in windy conditions.
  • REFLECTIVITY: strategically placed, reflective hits for running in low light conditions.
  • MOVEMENT: Front-zip pocket offers secure storage solution on the move.

Prepare yourself to brave winter running with the PUMA x HELLY HANSEN collection when it drops on November 13th on PUMA.com, PUMA Stores, HELLYHANSEN.COM, HELLY HANSEN stores and selected retailers.

Video preview image
Herzogenaurach, Germany, December 8th, 2021
‘FLUTUR’: THE NEW CAPSULE BY PUMA AND DUA LIPA IS COMING SOON

PUMA and global pop superstar, Dua Lipa continue to thrill fans, announcing their first product collaboration – a limited-release capsule called “Flutur”. Dropping on Saturday, December 18th, this 90’s inspired, four-piece capsule of both apparel and footwear is a tease of what’s to come in 2022, when a full collection is released.

The collaboration features a new logo that is symbolic of the partnership, bringing together Dua’s name and the PUMA formstrip which transforms into an iridescent butterfly.

 

“For me butterflies are more than just beautiful creatures, they represent so much, like transformation, hope, and metamorphisis, over this past year the butterfly has become especially symbolic and meaningful to me” said Lipa. “The name of the capsule, ‘Flutur’, is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with PUMA.”

 

The iridescent logo is the centerpiece of the capsule, predominantly featured on the easy-to-wear silhouettes including black and white baby tees, as well as a black oversized hoodie. The highlight of the PUMA x Dua Lipa “Flutur” capsule is the Mayze, one of her favorite shoes from the brand. The triple-black leather Mayze Flutur has a stacked midsole, zig-zag stitching on the formstip, Dua Lipa’s signature logo on both the tongue and the insole, in addition to two lace options.

“It was important for Dua to release staple pieces that would complement any wardrobe. She knew what she wanted and brought those ideas to the table," says Maria Jose Valdes, General Manager of PUMA’s Sportstyle Business Unit. "This capsule is just a tease to what’s to come next year, we’ve been working around the clock with Dua to bring to life all of her ideas. It has been a pleasure to work with her, she truly is a style icon.”

 

The campaign was captured by German photographer Daniel Sannwald, who in the past has worked with some of the most important and influencial musicians, including Lipa. His creative genius transports us to this psychedelic fairy tale where we see Dua’s metamorphosis from the chrysalis emerging into a butterfly, from darkness to technicolor. She was shot against a black and white backdrop, with colorful lighting and visual effects that helped create this magical transformation, a true reflection of the product design and inspiration.

The PUMA x Dua Lipa ‘Flutur’ capsule will be released globally next Saturday, December 18th on PUMA.com. Be on the look out for details about Dua Lipa’s upcoming collection dropping in 2022.

Herzogenaurach, Germany ,14 December 2021
PUMA pays homage to Max Verstappen’s first Formula One Drivers´ Championship Title with a golden race boot

Global sports company PUMA celebrates Max Verstappen’s first Formula One Drivers´ Championship title with a special golden edition of his race boot. The Red Bull Racing Honda Team driver is wearing the race boot during testing in Abu Dhabi.

“What a thrilling season final between Max Verstappen and Lewis Hamilton. It was a great honor to see both PUMA athletes fighting for the Championship. Congratulations to Max and the entire team for winning the Formula One Driver’s Championship title. Though we would also highlight Lewis’s performance through the entire season. 2021 was an amazing year for the sport,” says Thomas Josnik, Director Business Unit PUMA Motorsport.

PUMA pays homage to the first Formula One Drivers’ Championship Title of Max Verstappen with a special edition of his race boot. This Speedcat Pro model stands out in pale gold. The Red Bull Racing Honda driver received the shoe on Tuesday, 14th December, during testing in Abu Dhabi: “It was an intense fight until the very last lap of the race. It feels amazing to now be the Formula One Driver’s Champion, it has been a huge team effort. Thanks so much to PUMA for supporting and supplying me with the best race gear since the very first day I joined Red Bull Racing Honda in 2016.”

 

 

PUMA is the official supplier of Red Bull Racing Honda Team since 2010. After four consecutive titles of Sebastian Vettel between 2010 and 2013, Max Verstappen now brings home the fifth Drivers’ title in PUMA race gear since the collaboration started. The PUMA family congratulates Max and the entire Red Bull Racing Honda Team for this outstanding success.

 

Herzogenaurach, Germany, December 23rd, 2021
INTRODUCING THE NEXT GENERATION: PUMA SIGNS ROMEO BECKHAM AS LATEST PUMA FUTURE Z ATHLETE

PUMA has signed a long-term partnership with Romeo Beckham. Romeo is currently preparing for his second season in professional football after signing with Fort Lauderdale CF, a USL League One side and reserve affiliate of Inter Miami CF, earlier this year.

Romeo represents both football performance and creative culture. His passion and commitment to the game is complemented by his energy and style off the pitch and the combination is something that PUMA are excited to be part of.

 

Romeo, 19, will be wearing the PUMA FUTURE Z 1.2 football boots: "The FUTURE Z boots match my game perfectly. They're light so that I can use my pace and agility, but they also grip the ball amazingly so I can dribble and pass effectively. I love the colours of the Under the Lights pack, which combine my passions of fashion and football."

 

Inspired by several role models in the game, Romeo reflected:

“Neymar is amazing and I love to watch him play, he messaged me when he saw me wearing Puma… this made my day. Thierry Henry has always been one of my favourite players, some of the goals he scored were unbelievable. If there were two players I’d love to have the ability of, it would be Thierry and of course my Dad!”

 

Ben Hughes, General Manager of PUMA UKI, said: "We are delighted to welcome Romeo into the PUMA family. We're excited for Romeo as he prepares for a new season as an elite athlete and look forward to supporting his journey. Romeo adds a new voice to the way we shape football culture and build connections with our customers supporting our brand message of Faster Football and the ideal of driving change in the game."

 

 

PUMA Copyright
herzogenaurach, germany, december 02, 2020
Superwomen of the circus: puma and charlotte olympia debut second collection
Sports company PUMA and British luxury shoes and accessories brand, Charlotte Olympia, have come together again for collection of footwear, apparel and accessories inspired by the superwomen of the circus.

The second collaboration from PUMA and Charlotte Olympia honors the strong, beautiful and
different representations of femininity of superwomen of the circus, with a spotlight on
acrobats. A hula hoop performance by ‘The Amazing Amazi’ showcases the collection for the
campaign video, unifying the pieces and inspiration as one. Charlotte Olympia’s signature
whimsy and playfulness lend themselves perfectly to the theme, creating a fun and
inspiring PUMA x Charlotte Olympia collection.

The pieces include a mix of streetwear and sporty, tight-fitted silhouettes with circus-inspired finishings. Beautiful details like
embroidery, ruffles, and unique cut lines add a feminine touch to the dark silhouettes in black
and burgundy.

“With the second capsule collection, Charlotte Olympia and PUMA have shown again how to create super feminine and playful products,” said Heiko Desens PUMA’s Global Director of Design and Innovation. “Cool references to athletes from circus nostalgia give a refreshing ‘tongue-in-cheek’ feeling. I enjoy the way she creates a modern and young women’s style.”

The footwear features a mix of natural, soft materials with high shine meshes and metallics, brogue detailing, and ruffles on PUMA icons like the Pulsar, Cali Wedge, Mile Rider and Rise. The PUMA X Charlotte Olympia Rise comes in an all-black upper with playful details like satin ribbon laces, delicate ruffles on the lateral, leather overlays, and gold piping on the quarter.


Perhaps the most eye-catching piece in the collection, the PUMA x Charlotte Olympia
Jumpsuit, features a co-branded elastic waistband and twisted front construction. This
jumpsuit is made for any occasion with its v-neck, tight fit, and all-black construction.


Another standout piece in the collection, the PUMA x Charlotte Olympia Reversible Bomber
Jacket, is a glam-retro bomber jacket which has two options of being worn. One side is
burgundy with the PUMA Cat logo in a graphic all-over print, while the other side is all-black
with spider web quilting and “Charlotte Olympia” emblazoned across the back.

Another interchangeable piece in the collection, the PUMA x Charlotte Olympia Headband, is a knitted headband with gold threading. The piece can be worn two different ways: one side with turban knot detail to create a feminine retro look and the other with a woven label with the co-branded logo for a cleaner, sporty look. In a trend-relevant bucket silhouette, the PUMA x Charlotte Olympia Bucket Bag includes iconic Charlotte Olympia feline ‘Kitty’ embroidery and a quirky ear detail on the front pocket. The bag comes with a fully detachable and adjustable webbing shoulder strap and a short carry handle, also in webbing. A drawcord opening into the main compartment and zip pocket on the front makes for easy storage
solutions.

London-based footwear and accessories designer Charlotte Olympia Dellal founded her eponymous brand in 2008. Her luxurious and whimsical designs are known for their meticulous attention to detail, arresting use of color and feminine silhouettes. Get ready to pounce and perform when the PUMA x Charlotte Olympia collection premiers on PUMA.com, in PUMA stores and selected retailers starting December 4th, 2020.


Subscribe to Collaboration