PUMA will continue to equip all men’s, women’s and youth teams with jerseys, training apparel and accessories and will remain the club’s official partner for replica jerseys and fanwear.

PUMA and Borussia Mönchengladbach already worked together from the 1960s until 1992, a very successful period in the club’s history in which the team won eight titles (five German league titles, two UEFA Cups and one DFB Cup).

“PUMA and Borussia Mönchengladbach share a long, successful history, which we revived in 2018,” says PUMA CEO Bjørn Gulden. “We are happy that we will continue this partnership in the coming years, witness great football moments and create products that the fans love.”

Over the past years, PUMA and Borussia Mönchengladbach presented exciting collections and special editions, such as a stylish black jersey to mark the 120th anniversary of the club in 2020.

For the next Bundesliga season 2022/23, PUMA once again blends the club’s history with the present, presenting a traditional white jersey with a central black and green pattern in a classic style.

“Already in 2018, people at Borussia were euphoric to have PUMA back. The joy is even bigger now that we were able to agree an early and long-term extension of the current partnership,” said Stephan Schippers, CEO of VfL Borussia Mönchengladbach. “Our club has celebrated big successes with PUMA by its side. PUMA and Borussia belong together.”

Under the new terms, PUMA will continue to supply performance apparel for the men’s, women’s, and youth teams, and utilize the style, fashion, and culture of Milan to develop performance and off-pitch lifestyle product that taps into the unique Milanese style. This will see both brands continue to collaborate beyond the pitch on innovative and fashionable collections that connect with football culture and reinforce Milan’s global footprint.

“This is a fantastic next step for our partnership with AC Milan, two brands with a focus on diversity, inclusivity, innovation, performance and football culture,” said Bjørn Gulden, Chief Executive Officer, PUMA. “Our aim is to drive performance innovation and lifestyle apparel on and off pitch. We want to continue to be two of the most sustainable brands in football and support women’s football. This partnership will also see PUMA invest in the Vismara Performance Center. This will be a special place to develop future stars at AC Milan and bring both our brands closer together.”

“We are immensely proud to continue on this journey with our long-standing partner PUMA, our Principal Partner since 2018. Over the years, working side by side with PUMA has allowed us to build a solid and authentic partnership based on performance, football culture and shared values, always with a progressive approach,” commented Ivan Gazidis, AC Milan CEO. “We are excited to start this new chapter in our relationship, which will focus strongly on the development of women’s football and the next generation of talent, both of which are perfectly aligned with our vision for the Club.”

The two global icons join forces in an official sponsorship agreement for the upcoming 2023-2024 season.

PUMA, one of the world’s leading sports brands, has announced its official five-year sponsorship with Saudi Arabia’s Al-Hilal FC, one of the world’s most decorated football clubs. 

The groundbreaking partnership unites the two global giants as they come together to transform the country’s thriving and passionate football culture with dynamic new initiatives and products.

PUMA will design unique bespoke team wear and training equipment using its signature ULTRAWEAVE technology for both the Al-Hilal men and women’s football teams starting the 2024-2025 season. The partnership marks PUMA’s continued expansion into football, meeting the region’s ever-growing passion for the game with the Arab World’s most celebrated and successful football club.

Commenting on the partnership, The Chairman of the Board of Directors of Al-Hilal Club Mr. Fahad Bin Saad Bin Nafel said: “We’re delighted about this new partnership with PUMA until 2027. The long-term nature of this agreement means both parties are committed to work together with a strong focus on bringing global exposure for the team as well as developing new campaigns and initiatives which place our communities in the spotlight. We are excited to start our journey together with PUMA being the first in the region with our very own bespoke kit designs and we believe that this partnership will set a new benchmark for Saudi football.”

PUMA Middle East GM, Taner Seyis, added: “The partnership we signed with Al-Hilal provides new opportunities with one of the world’s most passionate football fanbases, in a market that is seeing unprecedented growth and dynamism across all industries. We are committed to working together with Al-Hilal, in the Kingdom and globally, to deliver impact both on and off the pitch.”

As part of the partnership, we will see both organizations working together to provide long-term initiatives for Saudi youth, connect with local communities, and create exclusive PUMA product ranges to the delight of fans across the Kingdom and the globe. 

To accompany the launch of the new Home kit, PUMA and AC Milan unveiled a new video featuring the captain of the men’s team, Davide Calabria, alongside Olivier Giroud, Rafael Leão, Mike Maignan Thiaw, Fikayo Tomori, and Charles De Ketelaere. The video also includes AC Milan women’s team players, Kosovare Asllani and Nesrien Bahlouli. The video highlights the main element of the new jersey design in which the ‘M’ serves as a link between the Club and the city. Iconic elements of the city appear in the video, illuminated by red and black lights to symbolize the passion for AC Milan worldwide.

Casper Stylsvig, Chief Revenue Officer at AC Milan, commented: The Rossoneri jersey has always been the emblem of the DNA of our Club and of our fans. A symbol of passion capable of going beyond the playing field, expressing a sense of belonging and style on the pitch, in the stands, and in the lives of all the fans, transcending into a lifestyle icon. Today, more than ever, with the launch of this new Home kit, we reaffirm our bond with the city of Milan, celebrating its vibrant energy and the attitude of its citizens, who embody the innovative and progressive spirit of this fantastic city.”

"We are incredibly proud of our partnership with AC Milan and the kit for the upcoming season. The design is reflective of PUMA’s mission to forever evolve sportswear, and it embodies AC Milan’s progressive spirit. This jersey is more than a kit; it’s a symbol of unity and forward momentum for the team, the city, and its loyal supporters," said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel.

The new jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

Celebrate the City of Milan with the 2023/24 AC Milan Home kit available from June 1st at PUMA stores, PUMA .com, the AC Milan store at the AC Milan Stadium, store.acmilan.com and at select retailers worldwide.

AC Milan will debut the new Home kit on June 4th in their Serie A fixture against Hellas Verona FC. 

The Manchester City Chinese New Year Collection lands at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide from January 10th.

The PUMA ULTRA Supercharge edition is available from January 19th at PUMA.com and at leading football retailers worldwide.

The limited-edition PUMA x Balmain Court will be available globally on PUMA.com, Balmain.com and at the PUMA NYC flagship store, beginning February 18th. The limited-edition PUMA x Balmain clothing designs will be available from February 18th on Balmain.com and at the Balmain flagships in Paris, Milan, Las Vegas, Los Angeles, New York City and Miami. It will also be carried at Harrods Men (London), Printemps Homme (Paris) and Saks (New York).

Apart from the redesigned upper, The KING also features a new lightweight outsole with an external heel counter, KING stability spine and conical studs, so you have as much control over your movements as you do over the ball. The KING includes a lightweight removable sockliner with NanoGrip technology to keep the foot locked in place to minimalize any loss of power when changing direction.

Chase glory with the PUMA KING Pursuit edition available from April 27th at PUMA.com, PUMA stores and specialist football retailers worldwide.

Modibodi Ambassador and Brisbane City FC Captain, Jamilla Riley, says: “As someone who menstruates and plays soccer in a white uniform, I can attest to the discomfort and anxiety that combination can create, particularly when you are young. You spend your time shamed by the fear of leaks, and it can take all your mental strength to refocus on the game at hand. That’s why I’m such an advocate of the new PUMA x Modibodi active period undies. The designs not only bring some much-needed innovation to the sportswear market, but they also help support your menstruating body so you can play without fear of leaking and kick some goals. Who knew playing on your period could be this comfy It’s liberating!”

Modibodi Design and Innovation Director, Charissa Lanham says: “We wanted to destigmatise the challenges of menstruating whilst competing and show athletes a new world in which they can feel confident and supported to play while they bleed. We worked with PUMA to design a range of active period underwear that utilises Modibodi’s world-first patented technology which includes a leak-proof barrier layer for secure protection; meaning athletes can focus on their game, not their period.”

A workout staple, the PUMA x Modibodi collection absorbs fast and offers peace of mind on the pitch by replacing the need for disposable pads, liners and tampons as you play. The super slim, absorbent black lining is designed to help prevent leaks and unwanted stains. Featuring 3 layers of built-in technology that can hold up to 15ml (or 2-3 tampons) without staining your activewear or sports uniform. To ensure comfort, each design is crafted from 82% recycled material, includes a wider logo waist band for security whilst playing and an aerated mesh side panel to maximise airflow. Modibodi’s proprietary Modifier Technology™ then works to wick moisture and sweat, locking away fluid and odour to keep you feeling fresh and dry.

Available in a two-colour ways Black/Platinum Grey and Black/Green, the collection consists of 3 styles in a range of Light-Moderate to Moderate-Heavy absorbencies, making them ideal to absorb your period and sweat, and keep you fresh and dry, way beyond the final whistle.

The PUMA x Modibodi collection is available online at modibodi.com. The PUMA x Modibodi collection is available in selected stores and online at puma.com and modibodi.com.

K-BETTER has proven to outperform the previous KING K-Leather in testing for touch, comfort, and durability. PUMA is so convinced by the performance characteristics of K-BETTER that it will stop producing football boots with kangaroo leather altogether this year.

Apart from the redesigned upper, The KING also features a new lightweight outsole with an external heel counter, KING stability spine and conical studs, so you have as much control over your movements as you do over the ball. The KING includes a lightweight removable sockliner with NanoGrip technology to keep the foot locked in place to minimalize any loss of power when changing direction.

Be the next icon with the PUMA KING Icon edition available from May 18th at PUMA.com, PUMA stores and specialist football retailers worldwide. 

The all-new PUMA KING Platinum 21 Vegan in Ivory Glow, Green Glare and PUMA Black is available from February 11th at PUMA.com, PUMA stores and select retailers worldwide.