Neymar Future Football Boot
Herzogenaurach, Germany – September 9, 2023
PUMA AND NEYMAR JR. GIFT NJR78 FUTURE BOOTS TO 78 PEOPLE WHO HAVE HELPED HIM TO BREAK BRAZIL’S GOALSCORING RECORD

With his historic, record-breaking 78th goal for Brazil, Neymar Jr. officially becomes Brazil’s highest ever goal scorer. To honor the special moment PUMA and Neymar Jr. have designed and created 78 limited-edition FUTURE football boots that will be presented to 78 of the most influential people in his career.  

Neymar Jr. has personally selected the special group that includes family, friends, coaches, current and ex-teammates, and Brazil legends all of whom will receive the boot number that corresponds to the goals they have scored for their national team. Neymar Jr. and PUMA will also give away one pair of the boots in a special competition @pumafootball.

Achieving the record fulfils a lifelong dream for Neymar Jr. It is tough to be a star, even tougher when you start so young. Neymar Jr. came from Santos, a land of expectations, home to some of the most talented players in the history of football. A country of 200 million have watched him grow up, find his voice, and reach his potential.

People will always make comparisons, but Neymar Jr. has never wanted that. His hero Pelé inspired him to become a football player and he himself wants to do the same for the next generation of Brazilian players. History doesn’t repeat itself. Every player carves their own legacy. We must celebrate the heroes that came before us and inspire the heroes yet to be crowned.
 

Neymar Football Boots

The NJR78 FUTURE football boots in White, PUMA Gold and Matte Gold feature 10 unique icons created from images drawn by Neymar Jr. that are representative of 10 special moments from his life. The career highlights begin with a young image of Neymar Jr. on the right boot and finishes with a present-day image on the left boot. Surrounding the images is the line ‘History doesn’t repeat itself’ and on the front of the boot is Neymar Jr.’s first signature that he wrote in his notebook as a child when dreaming of becoming a professional football player. The special coins celebrate the following moments:

1.    Neymar Jr. drawing himself as Pelé in his school notebook.
2.    A letter Neymar Jr.’s mother wrote to him.
3.    The bus stop where he used to take the bus to practice.
4.    Zito – Santos FC’s idol that gave him his chance at Santos.
5.    First trophy as top-scorer in a youth championship.
6.    Betinho – Neymar Jr.’s first coach.
7.    7th March 2009. Debut for Santos.
8.    Neymar Jr.’s first goal for Santos and goal celebration.
9.    Neymar Jr.’s first goal for Brazil.
10.    Neymar Jr.’s first Championship for Brazil.
 

“Breaking the record is a dream come true. Pelé is my hero and has been an inspiration to me and many young children growing up in Brazil. I would not be where I am today if it was not for the support of my family and the many who have helped me along my journey“, said Neymar Jr. “After reaching 78 goals I wanted to do something special and show my appreciation for them. Together with PUMA we have created 78 pairs of FUTURE football boots that will be gifted to the 78 people who have influenced me on and off the pitch. To those people I want to give my gratitude and a part of this record that they have helped me achieve.”

Each pair of NJR78 FUTURE football boots will be presented in special cases with a white protective outer sleeve with high gloss gold foiled graphics. The piece of art features special white cotton archive gloves to preserve the limited-edition items. Each pair comes with a signed Neymar Jr. certificate of authenticity and will not be for sale.

 

Football Instituto Neymar
Herzogenaurach, Germany, September 7th , 2023
INTRODUCING THE NEYMAR JR. INSTITUTO COLLECTION

Global sports company PUMA has today launched a special collection with the Instituto Neymar Jr., a community center founded by Neymar Jr. to support underprivileged youth in his old Praia Grande neighbourhood, near Santos.

For this special edition collection and FUTURE INJR football boot, PUMA worked with children from the Instituto to create graphics inspired by the Brazilian idol and celebrate Neymar Jr. for giving back to the community that shaped him. The children were briefed to draw what ‘Neymar means to them’ and how he has inspired them, with PUMA then using a mix of different graphics that the children created for the final design. 

The children who are featured in the campaign are the children who developed the drawings for the designs, with the timespan between the original drawings and the finalized collection launch being around 18 months. The children were also asked to write their names, which will feature on the insole of the boots and the back neck sign off on the collections t-shirt.

Neymar instituto

"The Institute is very special to me. Since its inauguration in 2014, we have been able to support underprivileged children and their families through sports, education, and healthcare. The Instituto is a place where kids can go after school to learn extra skills that will help shape their future. I am very proud of the team behind this amazing place and the impact we have had on the community, reaching over 10 thousand people. Being able to work with some of the kids on a collection was a beautiful moment for me, and I hope to make them proud when I step onto the pitch wearing the boots, they designed for me", said Neymar Jr. 

The boot itself is designed with an adaptive FUZIONFIT360 upper which combines dual mesh, stretchy knit, and PWRTAPE to lock down the foot into a snug, supportive fit – to allow play with or without laces. The engineered 3D textures at key contact zones are optimized to enhance ball grip and control, whilst the dual-density Dynamic Motion System outsole enhances stability, agility, and traction.

Football boots Neymar

As a step toward a better future, the FUTURE INJR football boot is made with at least 20% recycled materials. 

The Neymar Jr. Instituto Collection features items designed by children from the Instituto Neymar Jr. that includes Neymar Jr. training tops, pants, training jerseys, shorts, hoodies, cotton tees, backpacks, baseball caps, shin guards and footballs in kids and adult sizes. 

Celebrate football and the Instituto Neymar Jr. with the Neymar Jr. Instituto Collection available from September 7th at PUMA stores and PUMA.com.

herzogenaurach, germany, july 21, 2022
MADE FOR THE HIGHLIGHT REELS PUMA LAUNCHES THE FUTURE 1.4 FASTEST EDITION

Take off from kick off and blaze past everyone with the FUTURE 1.4 Fastest edition, as seen on some of the game’s most exciting entertainers Neymar Jr., Ingrid Engen, James Maddison and Fridolina Rolfö.

More adaptive and comfortable than ever, the FUTURE is all about future innovation and pushing the boundaries of technology for players who shape the game to their vision and skill. With the FUTURE you don’t have to lace up to lock in. The second-generation FUZIONFIT+ technology adapts to the shape of your foot to give you the perfect balance of support and flexibility in each of the key zones, ensuring optimal fit and performance, with or without laces.

The adaptive compression technology perfectly adjusts to the contours of each foot. Paired with a lightweight Nano Grip sockliner insole, the technology minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive multi-directional movements.

The FUZIONFIT+ knit utilizes a specific mix of polyester and spandex yarns, with special technical yarns to create the perfect balance of compression, comfort and durability for that second-skin feeling.

 

The FUTURE features Advanced Creator Zones that are engineered to enhance ball grip and provide softness in the forefoot, which is key for optimal control and touch when dribbling, passing and finishing. The mesh material in the forefoot provides a thinner layer between foot and ball for added touch sensitivity. The Advanced Creator Zone patterns allow you to play without constraint, through a mix of grippy textures that help you to manipulate the ball.

A feature retained from the previous model is the Dynamic Motion System outsole designed for optimal traction. The super lightweight PEBA tooling system, with its eye-catching soleplate reduces weight and provides a solid base to generate devastating accelerations, movements and skills in all directions.

 

The FUTURE comes in both Unisex and Women’s specific fits. The Women’s fit has been engineered for the female foot so you can make your mark on the pitch. PUMA continues to cater for the needs of all athletes to ensure they have the tools they need to perform at their highest level.

The FUTURE 1.4 Fastest edition is available from July 21st at PUMA.com and at leading football retailers worldwide.

 

Herzogenaurach, Germany, May 13, 2020
JOIN MIDFIELD MAESTROS CESC FÀBREGAS AND JAMES MADDISON FOR PART FOUR OF FOOTBALL REAL TALK WITH THIERRY HENRY LIVE ON PUMA FOOTBALL’S INSTAGRAM

CONCEPT: Global sports brand PUMA is bringing together Spain legend Cesc Fàbregas and England’s rising star James Maddison for the fourth edition of Football Real Talk with Thierry Henry. Join Thierry as he hosts two of the world’s most creative players LIVE on PUMA Football’s Instagram to catch up on life and football. 

Follow @pumafootball, @thierryhenry@cescf4bregas and @madders , activate the notifications for updates, and be ready to tune in.
 
WHO:

  •  Thierry Henry is a PUMA ambassador and one of the most celebrated football players of his generation having played for both Arsenal and Barcelona. Thierry has won top international honors with France, winning both the 1998 FIFA World Cup and UEFA Euro 2000.
  • Cesc Fàbregas is a PUMA football player and is one of the most highly regarded midfielders of his generation. Having made his Arsenal debut at just 16, Cesc has gone on to have an incredible career winning LaLiga, the Copa del Rey and the Premier League. To add to his collection Cesc has also won the 2008 and 2012 European Championships and the 2010 FIFA World Cup as part of Spain’s golden generation.
  • James Maddison is a PUMA football player and current Leicester City player who is regarded as one of the world’s most exciting young attacking midfielders and a future England star after claiming his first England cap in the Euro 2020 qualifier against Montenegro.

WHEN: Thursday, May 14th, 2020 – 9am PST/ 12pm EST / 5pm BST / 6pm CEST

WHERE: Follow @pumafootball on Instagram and don’t forget to tune in.

 
Herzogenaurach, Germany, April 29, 2020
JOIN SERGIO AGÜERO AND NIKITA PARRIS FOR PART THREE OF FOOTBALL REAL TALK WITH THIERRY HENRY LIVE ON PUMA FOOTBALL’S INSTAGRAM

WHAT: Global sports brand PUMA is bringing together three of the world’s best strikers for an exciting attacking third edition of Football Real Talk with Thierry Henry. Join Thierry Henry as he hosts Sergio Agüero and Nikita Parris LIVE on PUMA Football’s Instagram to catch up on life and talk football with two of the most lethal strikers in the game. Follow @pumafootball, @thierryhenry, kunaguero and nikitaparris17, activate the notifications for updates, and be ready to tune in.
 
WHO:

  •  Thierry Henry is a PUMA ambassador and one of the most celebrated football players of his generation having played for both Arsenal and Barcelona. Thierry has won top international honors with France, winning both the 1998 FIFA World Cup and UEFA Euro 2000.
  • Sergio Agüero is a PUMA football player and one of the world’s best strikers. Sergio is a Manchester City legend and current Argentinian International. Sergio is best known for ‘that’ famous goal to win Manchester City’s first Premier League title in the last minute on the last day of the 2011/12 season.
  • Nikita Parris is a PUMA football player and current England International. Nikita has represented Everton, Manchester City and Lyon at club level and is regarded as one of the most exciting and dynamic strikers in the woman’s game today.

WHEN: Thursday, April 30th, 2020 – 9am PST/ 12pm EST / 5pm BST / 6pm CEST

WHERE: Follow @pumafootball on Instagram and don’t forget to tune in.

 

Herzogenaurach, Germany; April 24, 2020
Join Adam Lallana and Redefine Jamie in a live Football specific workout hosted by PUMA Football

WHAT: Global sports brand PUMA, along with PUMA football player Adam Lallana and his personal trainer Redefine Jamie will be hosting a LIVE workout on PUMA Football’s Instagram account to support the PUMA #StrongerTogether workout series. Join Adam and Jamie for a 45-minute intense football specific workout to keep you fit and active with the ball. Follow @pumafootball, @officiallallana and @redefine_jamie, activate the notifications for updates and don’t forget to bring a ball.

WHO: 

  •  Adam Lallana: PUMA sponsored football player and England International
  • Redefine Jamie: PUMA trainer and sport specific conditioning coach

WHEN: Friday, April 24th, 2020 – 10am PDT/ 1pm EDT / 6pm BST / 7pm CEST

WHERE: Follow @pumafootball on Instagram and don’t forget to tune in.

 

herzogenaurach - february 11, 2019
PUMA FOOTBALL SIGN THE WORLD’S MOST EXPENSIVE GOALKEEPER JAN OBLAK

PUMA Football has signed a long term partnership with Jan Oblak, the most expensive goalkeeper in the world, who joins an extensive list of world class goalkeepers wearing the sports company’s performance footwear and equipment.

Oblak has establish himself as one of the world’s leading goalkeepers, being voted the Spanish league’s best goalkeeper three times in a row. He achieved 100 career clean sheets in 178 games and since his transfer to Madrid in 2014, he has kept more clean sheets (79) than any other goalkeeper in Europe’s top five leagues.

In recognition of his achievements, Oblak’s club contract includes a €100 million buy-out clause – making him technically the world’s most expensive goalkeeper. 

Jan Oblak in numbers;

  • For three seasons in a row (2015/16, 2016/17 & 2017/18), Oblak has won the Ricardo Zamora Trophy, awarded to the goalkeeper who concedes the fewest goals in the Spanish league.
  • In the calendar year 2018, Oblak played 27 games from 50 without conceding (0.72 goals per game) – the best rate in Europe’s top five leagues. 
  • Jan Oblak reached 100 career clean sheets in only 178 games.
  • Since August 2014 he has the most clean sheets to his name with 79, that’s 13 more than the next contender (PUMA goalkeeper Gianluigi Buffon).
  • In Europe’s top-flight club competition, of all the goalkeepers with 40+ appearances, Oblak has the highest clean sheets per game rate.
  • Since the opening of Madrid’s new stadium in September 2017, Oblak has saved 75 of the 91 shots on target he has faced, keeping 26 clean sheets (Opta Stats).

From today Jan Oblak will be wearing the PUMA FUTURE boots and gloves as he continues to re-write the goalkeeping manual.

Download the Media Kit below to get pictures and the Press Release.

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HERZOGENAURACH, GERMANY, AUGUST 25, 2023
THE BEATING HEART OF DORTMUND: PUMA AND BORUSSIA DORTMUND UNVEIL FAN-DESIGNED AWAY KITFOR THE 2023/24 SEASON

In a celebration of 'Echte Liebe,' meaning 'true love’, PUMA and Borussia Dortmund (BVB) have come together to launch a fan-designed Away kit for the 2023/24 season.

With over 15,000 design submissions flooding in for this season's Home kit, PUMA and BVB have taken the decision to once again honor the fans' creativity and passion by featuring a fan-designed kit for the Away kit

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The all-over grey print pattern on the black jersey encapsulates an aerial view of the historic Borsigplatz square, where BVB was founded in 1909. It's a design that not only pays homage to the birthplace of the club but also embodies the heartbeat of Dortmund's footballing heritage.

The final touches to the jersey are a classic black round collar with yellow sleeve cuffs and trims to honor the black and yellow heritage.

Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel, expressed his excitement, stating, "We were overwhelmed with the number of submissions from fans that we just had to bring this initiative back for the Away kit. The design selected is a profound tribute to Borsigplatz and serves as a constant reminder of Dortmund’s rich footballing legacy.”

“We received so many fantastic kit designs from our fans. One in particular really stood out and got the jury excited. We felt this black design was a natural pick to inspire our Away jersey and we are very happy with the final result,” Carsten Cramer, Borussia Dortmund Managing Director explained.

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

To celebrate the launch of the new Away kit, PUMA and BVB partnered with the local social project Nordstadtliga Dortmund to host a special street football tournament in the middle of the city close to Borsigplatz. The event culminated with the reveal of the Away kit in the final game of the tournament.

Nordstadtliga Dortmund is a special social project based in Nordstadt - one of the closest historically associated districts to BVB in Dortmund. Just two kilometers away from the birthplace of the black and yellow club, Borsigplatz is the venue of the street soccer league and is a special project that helps young people from all ethnic, religious, and cultural backgrounds integrate into sport. Since 2020, the Nordstadtliga has also been a flagship project of BVB’s ‘leuchte auf’ foundation.

Additionally, to the launch of the new BVB Away kit, custom Octane and Fennec decals based on the new BVB Away kit design, PUMA themed wheels and a PUMA player banner will be available in the popular sports action game Rocket League from August 24th through to September 5th .

Showcase the passion of BVB’s fans with the new 2023/24 BVB Away kit available from August 25th at PUMA stores, PUMA.com, the BVB store at SIGNAL IDUNA PARK, bvbonlineshop.com and at select retailers worldwide.

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HERZOGENAURACH, GERMANY, AUGUST 17, 2023
PUMA AND AC MILAN CELEBRATE CULTURE AND INCLUSIVITY WITH THE BRAND-NEW 2023/24 THIRD KIT

Global sports company PUMA and AC Milan,proudly introduces the new AC Milan Third kit for the 2023/24 season. The bespoke design represents a groundbreaking celebration of inclusivity, aiming to unite the unique and diverse generation of Rossoneri fans across the globe.

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The kit color combination celebrates the culture of inclusivity and diversity that has been at the heart of AC Milan since day one. A long-standing commitment to inclusivity that is encapsulated in the Club’s RespAct manifesto, which aims to promote the values of equality, diversity, inclusion and consists of a series of initiatives that implement the Club’s commitment to fight against all forms of prejudice and discrimination.

The new Third kit features a unique ravish, fizzy lime, white, royal sapphire and majestic purple color combination and is beautifully complemented with a sleek monochrome rendition of the iconic club badge, a nod to AC Milan's illustrious heritage.

“The shared rich history between PUMA and AC Milan is embodied in the spirit of football”, said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “Our latest kit pays tribute to the fans - a unifying symbol that encapsulates not just their unwavering devotion to the club, but also their love for the unique and unconventional. This jersey is a testament to the power of sport in bridging cultural divides.”

Casper Stylsvig, Chief Revenue Officer of AC Milan, commented, “This Third kit is more than just a football jersey. It truly stands as a symbol of inclusion, celebrating the power of diversity with its unique design and colors. We are proud to launch this kit with our long-standing partner PUMA and to provide our fans with a fantastic looking jersey, which does not just allow them to show support for their favorite team, but also to make them feel proud of their identity.”

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

To celebrate the launch of the new AC Milan Third kit, custom Octane and Fennec decals based on the AC Milan Third kit design, PUMA themed wheels and a PUMA player banner will be available in the popular sports action game Rocket League from August 24th through to September 5th.

The new Third kit will debut on the weekend of September 24th when AC Milan take on Hellas Verona at the San Siro in the second Home game of the season.

Celebrate inclusivity and passion for the unconventional with the 2023/24 AC Milan Third kit available from August 17th at PUMA stores, PUMA .com, the AC Milan store at the AC Milan Stadium, store.acmilan.com and at select retailers worldwide.

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HERZOGENAURACH, GERMANY, AUGUST 10, 2023
POWERED BY MANCHESTER: PUMA AND MANCHESTER CITY CELEBRATE THE HEART OF MANCHESTER WITH NEW 2023/24 AWAY KIT

Global sports company PUMA and treble winners Manchester City have today launched the 2023/24 Manchester City Away kit – which celebrates the industrious beating heart of Manchester and the people who make it happen.

Just like the city itself, the new jersey is made a ‘bit different’. Manchester is renowned for its industrial era, its history, and its heritage. The new Away kit draws inspiration from the towering mills, buzzing warehouses and industry of the city. The all-over tonal graphic print gives the shirt a retro feel and draws inspiration from archival weave patterns from Manchester.

To complement the classic white base, the shirt utilizes accent colors that honor the city’s creative heritage, including vibrant gold flame highlights, inspired by the famous brickworks of Ancoats, in Manchester. The inside neck also features a symbolic representation of the factory skyline of the city. The jersey ensures Cityzen’s represent their team and the city where it all began – from the streets of Manchester to Europe’s biggest stage.

"We wanted to design a kit that was fit for champions”, said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “The jersey combines modern design elements with nods to the city itself, resulting in something that truly resonates with those that wear it, whether that’s on the pitch or in the stands. The jersey is powered by Manchester - combining industrial colors with a traditional collar that really gives a progressive but classic style.”

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Serena Gosling, Director of Integrated Fan Experience and Retail & Licensing, Manchester City said: “We’re delighted to reveal our 2023/24 Away kit today, completing our offering of kits for the new season. Both our Home kit celebrating 20 years of the Etihad Stadium, which launched in May, and our electrifying Third kit, which launched last month in Tokyo, as part of our preseason tour of Asia, have been hugely popular, breaking club sales records again. As we launch our Away kit today, we hope that our fans love the inspiration and design of this kit too.”

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

To celebrate the launch of the new Manchester City Away kit, custom Octane and Fennec decals based on the new Manchester City Away kit design, PUMA themed wheels and a PUMA player banner will be available in the popular sports action game Rocket League from August 24th through to September 5th .

Manchester City will debut the new Away kit in their opening League game away at Burnley FC on August 11th .

Celebrate the heart of Manchester with the 2023/24 Manchester City Away kit available from August 10th at PUMA stores, PUMA.com, the City store at the Etihad Stadium Store, the Arndale Store and mancity.com/shop and at select retailers worldwide.

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HERZOGENAURACH, GERMANY, AUGUST 3 ,2023
LIGHT UP THE PITCH WITH THE ENERGY PACK

Global sports company PUMA has today launched the Energy Pack, inspired by the energy brought to the pitch by PUMA’s next generation hot-shots. The vibrant new pack features color updates to the ULTRA, FUTURE and KING.

This season, PUMA gives their signature football boots bold color updates to match the new energy brought to the pitch by their leading young players. Think: Johan Bakayoko, Xavi Simons, Julio Enciso, Kevin Schade, Jess Park, Olivia McLoughlin, George Hall, Omari Hutchinson, and Jessica Naz. The future is bright and so is the Energy Pack.

The new remastered ULTRA is armed with a completely new lightweight ULTRAWEAVE upper to push the limits of speed. The new upper takes PUMA’s signature speed to the next level with the application of PUMA’s PWRTAPE technology that draws from the anatomy of the human foot to provide optimal lightweight support in key areas of the foot for added stability and a locked in fit to perform quick cuts and explosive movements.

The ULTRA also features an explosive Dual-Density SPEEDPLATE for next-level traction. The result is a more dynamic plate and a more reactive toe box that provides added propulsion and energy transfer when going from 0 to fast.

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Pushing the boundaries of what can be done on the pitch, the latest edition of the FUTURE features a FUZIONFIT360 dual mesh upper and integrates PUMA exclusive PWRTAPE technology to enhance support for a space-age adaptive fit, letting you play with or without laces.

Allowing athletes to unlock their creativity, the FUTURE features engineered 3D textures at key contact zones optimized to enhance ball grip and control during passing, dribbling, and finishing. The FUTURE also utilizes a Dual-Density Motion System outsole with a split composition designed for ultimate traction and stability.

Built to be the King of Control, the PUMA KING features a non-animal-based K-BETTER™ upper material - taking the signature KING touch, comfort, and durability to the next-level, whilst maximum maneuverability is achieved through a lightweight outsole with external heel counter and integrated stability spine.

To celebrate the launch of the Energy Pack PUMA spent the day with PSV Eindhoven and Belgian International Johan Bakayoko, who shared a typical day in the life of one of PUMA’s next-gen ballers.

Unleash your energy with the Energy Pack featuring vibrant editions of the ULTRA, FUTURE and KING available from August 3rd at PUMA.com and select retailers worldwide.

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HERZOGENAURACH, JULY 17, 2023
A NEW KING JOINS PUMA. PUMA UNVEILS DUTCH PHENOM XAVI SIMONS AS THE FACE OF THE ICONIC KING FRANCHISE

Global sports company PUMA has signed a long-term partnership with Dutch phenom, Xavi Simons, who becomes the new face of the PUMA KING football boot.

Considered one of the most exciting and most sought-after players in Europe, Xavi follows in the footsteps of some of footballs biggest icons that include Johan Cruyff, Maradona, Eusébio and Pelé.

Having made his professional debut aged just 17 for French giants, Paris Saint Germain, Xavi joined PSV Eindhoven in June 2022, delivering 24 goals and 13 assists in 34 games this past season, and at only 20 years of age, the best is yet to come. Xavi has already appeared in the UEFA Champions LeagueTM as well as playing for his national side, the Netherlands, five times, including at the recent 2022 FIFA World CupTM.

Designed to control the game, Xavi Simons, personifies what the PUMA KING stands for. Following the announcement, Xavi spoke about his decision to join the PUMA family and his hopes for the future.

“PUMA is a brand with so much football history and is at the top of their game. The PUMA KING is iconic – some of the best players in the game have worn this boot like Johan Cruyff and Maradona, so it’s an honor to step into the new generation of KING. I can’t wait to kick-off the new season, there is so much I want to achieve in my career and I’m ready to write my own history.”

He also added: “PUMA is a brand that I’ve seen growing stronger and stronger, but it is more than just football. PUMA has great crossover appeal with fashion, which is something I love - we have exciting plans, and I’m happy to have PUMA by my side along the way.”

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Johan Adamsson, Global Director of Sports Marketing and Sports Licensing at PUMA said “We are incredibly excited to have secured the signature of a player of his caliber at such a young age, who has already been shortlisted for best young player in the world. Xavi Simons is the type of player who has been the talk of the football world for years, and he will continue to captivate fans for years to come. At 20 years old, Xavi is already proving himself as one of Europe's top players, and we believe his trajectory knows no bounds.”

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