PUMA
Herzogenaurach, Germany, January 11th, 2024
BE PHENOMENAL WITH THE NEW PUMA FUTURE 7

Global sports brand PUMA has today launched the next-gen FUTURE 7 football boot as part of the Phenomenal Pack. Providing the footballing world with the latest in innovation and technology, the FUTURE 7 will make its grand entrance onto pitches at the start of 2024. Infused with updated FUZIONFIT360 technology, PWRPRINT and PWRTAPE innovations and the groundbreaking Dynamic Motion System Outsole. The FUTURE is back and better than ever.

The FUTURE Fits Different. A boot that is built different for players who make a difference. Designed for the ultimate playmakers and difference makers, the FUTURE 7 takes your game to phenomenal levels. The FUTURE adapts to the shape of your foot so you can move and create without constraints for 90 minutes and beyond. 

The FUTURE boot heralds a new era of fit, agility and creativity on the pitch. The boot’s FUZIONFIT360 upper shatters the mold with its adaptable support, empowering athletes to experience a new level of 360-degree freedom of movement. The revolutionary upper, a combination of different densities and mesh patterns, offers targeted stability, support, and comfort sensation.

The extra stretchy knit provides an adaptive, snug fit with enhanced freedom of movement so you can maintain explosive movement changes in all directions, while PWRPRINT on the lateral and medial sides offers additional support during dynamic changes of direction. With dual layers of PWRTAPE across the midfoot, players receive the pinnacle of lockdown essential for the art of playmaking.

For touch, the FUTURE boot boasts 3D grip textures at critical ball contact zones, ensuring the ultimate in control and precision. Agility is mastered through the Dynamic Motion System outsole, which includes an advanced stud configuration for a perfect harmony of support, traction, and explosive agility. High-performance materials are strategically utilized to enhance energy return while minimizing weight and, as a step toward a better future, the upper of the FUTURE features at least 20% recycled materials.

Elise Rocher, Senior Product Line Manager Teamsport Footwear, said “The FUTURE is PUMA’s interpretation of what’s next in football. We are always striving to create a boot packed with innovation and technology to make our players phenomenal on pitch. This is where performance meets the pinnacle of innovation, and with the FUZIONFIT360 we are taking fit to new levels of adaptability, so you feel lockdown of the foot like never before. Designed for the artists of the pitch, the FUTURE boot turns every game into a display of creativity, allowing players to paint every match with their unique brand of football."

PUMA continues to develop its Women’s Fit with a slimmer fit tailored to the anatomy of a woman’s foot, the new FUTURE Women’s Fit is designed to enhance comfort and performance for women playmakers, built different to support the women that make a difference on the pitch. 

The FUTURE 7 will be worn by the game’s difference makers including Neymar Jr., Jack Grealish, Julia Grosso, James Maddison, Laia Aleixandri and Kai Havertz.

Manchester City and England International Jack Grealish, commented, "The FUTURE boot just fits different, the feeling is amazing. The boots lock to my feet and give me perfect support when changing directions at speed throughout the game. This is the best FUTURE yet and the colorway is so good.”

Arsenal and German International Kai Havertz, added, "Every time I step onto the pitch in the FUTURE boot, I feel equipped to perform at my best. The boot's design seamlessly integrates with my playstyle, giving me the confidence to push the limits of my creativity.  The FUTURE has gone to another level.

The FUTURE 7 is complimented by the super-fast ULTRA and the precision and control of the KING to form the Phenomenal Pack. With a boot to cater for every player be Phenomenal. 

The FUTURE 7 and the PUMA Phenomenal Pack is available on pre-sale in PUMA stores, PUMA.com, and at specialist retailers from January 11th and will release globally from January 18th.

PUMA
PUMA
Herzogenaurach, December 12th, 2023
PUMA BRINGS TWO GENIUSES TOGETHER: MAGNUS CARLSEN AND PEP GUARDIOLA

Global sports company PUMA, together with Manchester City Football Club and Chess.com, launches an exclusive talk between two geniuses: Pep Guardiola from the football world and Magnus Carlsen from the chess world. PUMA’s ambassadors discussed unforgettable moments from their careers, elaborated on strategies and tactics in both sports, and shared some tips and tricks with fans.

“I have loved football since I was little. I played it every day. I did not come home from school; I just stayed at the school to play football. Then I came home to play chess. It turned out that I was better at chess, so I continued to do that”, said Magnus Carlsen, Five-time World Chess Champion. 

Pep and Magnus analyzed specific goals and moves, emphasizing the importance of patience, strategy, and adapting to the opponent's actions. Guardiola highlights the significance of controlling the middle in both football and chess, while Carlsen draws similarities between attacking on one side and creating advantages. They also discuss the role of instinct and unpredictability in achieving success.

The conversation delves into the mental aspects of high-pressure situations, emphasizing the need for calmness and adaptability. Both share insights from their respective fields, showcasing the strategic thinking and mastery required in football and chess. “I think the way you have to take defenders away with the attack depends on the movement of the opponent. You must pay attention to what the opponent does in every single movement and react to that. Magnus has two hours to make the next movement. We have a second to react or take a decision”, explained Pep.

The conversation concludes with reflections on extended matches, with Carlsen recalling a 7.5-hour chess game and Guardiola expressing admiration for such dedication and focus.

Watch the full interview on PUMA YouTube channel: https://youtu.be/5gLm9KSf_RQ. It is also available on Man City YouTube.

PUMA
Herzogenaurach, Germany, November 28th, 2023
PUMA HONORS WOMEN’S WORLD CUP ‘CAMPEONAS’ WITH SPECIAL EDITION BOOTS

Global sports company PUMA has honored its three Women’s World Cup heroes – Alba Redondo, Laia Codina and Cata Coll with custom PUMA football boots following the biggest success in the history of Spain’s national women’s team. Each player was presented with the special celebratory boots ahead of the last international window of the year.

Labelled the ‘Campeonas’ – the feminine word in Spanish for champion, in both name and design, the special edition FUTURE and ULTRA boots take the PUMA silos to a level deserving of winners complete with elevated gold coloring throughout. 

The boots also feature beautiful details such as the scores and games played on the players way to victory and a winner’s star to mark the triumph on the outside of the boot, etching the tournament journey onto the boots and into the history books. On the heel of the boot are the respective players names with red accents inspired by the Spanish flag to complete the design.

The boots celebrate the players incredible achievements and hope to inspire the next generation of women’s players, on their journey to become ‘Campeonas’ in their own right.

The special custom boots will not be available to purchase.

PUMA
PUMA
Herzogenaurach, Germany, November 16th, 2023
CRANK UP THE VOLTAGE WITH PUMA’S VOLTAGE PACK

Global sports company PUMA has today launched the Voltage Pack, featuring electric new colorways for PUMA’s ULTRA, FUTURE and KING franchises. Engineered with cutting-edge PUMA technology, these boots promise to elevate your game just when it matters the most.

As the winter season approaches, the Voltage Pack is set to illuminate pitches worldwide, championed by football superstars such as Neymar Jr., Kingsley Coman, Ingrid Engen, Fridolina Rolfö, Julia Grosso, Jack Grealish, and Xavi Simons.

Just when they think you couldn’t get any faster – you do. With its fully re-engineered, lightweight ULTRAWEAVE upper, the ULTRA takes its signature speed and acceleration to the next level. The application of PWRTAPE draws from the anatomy of the human foot to provide natural support for explosive changes of pace and direction. 

Defenders used to be able to stop you, but that’s all in the past. The FUTURE is designed with an adaptive FUZIONFIT360 upper which combines a dual-mesh, stretchy knit, and PWRTAPE to lock down the foot into a snug, supportive fit – so you can play with or without laces. The engineered 3D textures at key contact zones are optimized to enhance ball grip and control, whilst the dual-density Dynamic Motion System outsole enhances stability, agility, and traction.

Control never felt more comfortable with the PUMA KING. Made with K-BETTER™, a non-animal-based upper material that outperformed the previous KING’s leather in testing for touch, comfort, and durability. The lightweight outsole features an external heel counter, integrated stability spine, and conical studs, so you have as much control over your movement as you do over the ball.  

ULTRA, FUTURE and KING all come in both unisex and women’s specific fits and as a step toward a better future, the uppers of the ULTRA, FUTURE, and KING are made with at least 20% recycled materials.

Add some electricity to your game with the Voltage Pack available from November 16th at PUMA.com and specialist retailers worldwide.

PUMA
Puma
PUMA
Herzogenaurach, Germany, 1st November, 2023
INTRODUCING THE PUMA FTBLCULTURE FANWEAR COLLECTION

Global sports company PUMA has today launched the ftblCulture Fanwear Collection featuring custom lifestyle apparel to celebrate the upcoming Africa Cup of Nations. The bold and beautiful collection takes bespoke details from each of PUMA’s African Federation Away jerseys and reinterprets them to create unique garments that bring to life the cultural iconography from each nation. 

The iconography includes the lion jaws of Senegal, the elephant tusks of Ivory Coast, the pyramids of Egypt, the textiles of Ghana and zellige art of Morocco.

The Fanwear Collection for each Federation includes a ftblCulture Tee, ftblCulture Track Jacket and Pants, ftblCulture Hoodie, ftblCulture Sleeveless Tee, ftblCulture Shorts and ftblCulture Bucket Hat.

The PUMA ftblCulture Fanwear Collection is available at PUMA.com and specialist retailers from November 1st.

PUMA
Herzogenaurach, Germany, 2nd November, 2023
THE PUMA X ART OF FOOTBALL COLLECTION FEATURING THE PUMA KING ULTIMATE AOF. LONG LIVE THE KING.

Global sports company PUMA has today launched the PUMA x ART OF FOOTBALL collection featuring the PUMA KING Ultimate ART OF FOOTBALL. The exclusive drop is a collaboration between PUMA and UK-based football lifestyle brand ART OF FOOTBALL. The classic KING features a retro aesthetic paired with the modern KING silhouette featuring PUMA’s K-BETTER™ upper material and state-of-the-art KING technology for the next generation of football royalty.

The collection also features the PUMA KING 21 IT x AOF with an alpine snow base with black and gold detailing, the AOF Drill Top, AOF Tee and the AOF Making of a King Tee.

Some kings aren’t born, they’re made. Keeping the game beautiful since 1968, the new KING Ultimate AOF honors the iconic PUMA KING, utilizing the classic PUMA black base with an alpine snow and gold colorway with unique ‘hand crafted’ stitching on the upper with a bespoke AOF KING logo.

The new KING takes inspiration from the legendary PUMA KINGs of the past and the legendary players who wore them. On the instep of the KING and illustrated on the insoles of the boots are five historic years that are connected to iconic moments of legendary KING players.

  • 1966 – Eusébio
  • 1970 – Pelé
  • 1974 – Johan Cruyff
  • 1986 – Diego Maradona
  • 1990 – Lothar Matthäus

Control never felt more comfortable with the PUMA KING. Made with K-BETTER™, a non-animal-based upper material that outperformed the previous KING’s leather in testing for touch, comfort, and durability. The lightweight outsole features an external heel counter, integrated stability spine, and conical studs, so you have as much control over your movement as you do over the ball.  

As a step toward a better future, the upper of the KING is made with at least 20% recycled materials.

The PUMA x ART OF FOOTBALL collection is available at PUMA.com, www.art-of-football.com and specialist retailers from November 2nd.

PUMA
Herzogenaurach, Germany, October 16th, 2023
THE NOW.THE FUTURE. PUMA FOOTBALL SIGNS GERMANY & ARSENAL STAR KAI HAVERTZ

Global sports company PUMA has today announced a new long-term partnership with German International and Arsenal star Kai Havertz, who will become one of the faces of the FUTURE silo. Having taken the football world by storm from an early age PUMA are excited to sign a player regarded as the future of German football.

With more than 200 professional and over 39 international appearances to his name, Kai is renowned not only for his incredible skill and creativity on the pitch but also for his humility, and generosity off it.

Kai kicked off his career with Bayer Leverkusen and swiftly moved to make his mark in the Premier League, joining Chelsea for a huge transfer fee in 2020. It was there he etched his name in history, scoring the decisive goal in the 2020/21 Champions League final, at just 21 years of age. As of 2023, Kai has embarked on a new chapter with the two-time Premier League champions, Arsenal as he looks to add more success and silverware.

PUMA

Upon sealing the partnership, Kai expressed his excitement about joining PUMA.

“Growing up in Germany PUMA has always been an iconic brand with some of the greatest players ever wearing their products. PUMA has always been an innovative brand when it comes to football boots and the way they work with athletes. When I met with the team and discussed plans for the future, I knew this was the right fit for me. They understand athletes and really want to be collaborate with their players; it really is a family atmosphere.”

“Wearing the FUTURE boot is the perfect fit for my game and is a boot I was eager to move into, there is no other boot like it. PUMA are not only excelling as a brand on the pitch but are making huge waves in other areas of sport and fashion. We are working on some exciting projects, and I am looking forward to what the future holds,” said Kai Havertz.

PUMA

Johan Adamsson, Global Director of Sports Marketing and Sports Licensing at PUMA, said:

“We’re thrilled to have Kai join our family and begin the next chapter of his career together. Kai has achieved so much already. With his quality and positive attitude, we are convinced he is going to remain at the heart of his Club and National team for many years to come. He is an elite athlete with very high aspirations both on and off the pitch and we look forward to working closely together across many exciting initiatives.”

Neymar Gear up pack
Herzogenaurach, Germany, September 21st , 2023
THE GEAR UP PACK. IT’S TIME TO KICK INTO HIGH GEAR

Global sports company PUMA has today launched the Gear Up Pack featuring supreme new colorways inspired by big nights under the lights in the latest ULTRA, FUTURE, and KING. When you want to get things done on the football pitch, these boots work as hard as you do.

The start of the season was all about making an entrance, but now it’s time to kick into high gear with the Gear Up Pack to be worn by the likes of Neymar Jr., Kingsley Coman, Ingrid Engen, Fridolina Rolfö, Julia Grosso, Jack Grealish, and Xavi Simons. 

Just when they think you couldn’t get any faster – you do. With its fully re-engineered, lightweight ULTRAWEAVE upper, the ULTRA takes its signature speed and acceleration to the next level. The application of PWRTAPE draws from the anatomy of the human foot to provide natural support for quick changes of pace and direction.

Gear Up Pack

Defenders used to be able to stop you, but that’s all in the past. The FUTURE is designed with an adaptive FUZIONFIT360 upper which combines a dual-mesh, stretchy knit, and PWRTAPE to lock down the foot into a snug, supportive fit – so you can play with or without laces. The engineered 3D textures at key contact zones are optimized to enhance ball grip and control, whilst the dual-density Dynamic Motion System outsole enhances stability, agility, and traction.

Control never felt more comfortable with the PUMA KING. Made with K-BETTER™, a non-animal-based upper material that outperformed the previous KING’s leather in testing for touch, comfort, and durability. The lightweight outsole features an external heel counter, integrated stability spine, and conical studs, so you have as much control over your movement as you do over the ball.

Gear Up Pack

As a step toward a better future, the uppers of the ULTRA, FUTURE, and KING are made with at least 20% recycled materials. 

Kick into high gear with the Gear Up Pack available on pre-sale from September 21st at PUMA.com and specialist retailers and available on global release from September 28th .

Neymar Future Football Boot
Herzogenaurach, Germany – September 9, 2023
PUMA AND NEYMAR JR. GIFT NJR78 FUTURE BOOTS TO 78 PEOPLE WHO HAVE HELPED HIM TO BREAK BRAZIL’S GOALSCORING RECORD

With his historic, record-breaking 78th goal for Brazil, Neymar Jr. officially becomes Brazil’s highest ever goal scorer. To honor the special moment PUMA and Neymar Jr. have designed and created 78 limited-edition FUTURE football boots that will be presented to 78 of the most influential people in his career.  

Neymar Jr. has personally selected the special group that includes family, friends, coaches, current and ex-teammates, and Brazil legends all of whom will receive the boot number that corresponds to the goals they have scored for their national team. Neymar Jr. and PUMA will also give away one pair of the boots in a special competition @pumafootball.

Achieving the record fulfils a lifelong dream for Neymar Jr. It is tough to be a star, even tougher when you start so young. Neymar Jr. came from Santos, a land of expectations, home to some of the most talented players in the history of football. A country of 200 million have watched him grow up, find his voice, and reach his potential.

People will always make comparisons, but Neymar Jr. has never wanted that. His hero Pelé inspired him to become a football player and he himself wants to do the same for the next generation of Brazilian players. History doesn’t repeat itself. Every player carves their own legacy. We must celebrate the heroes that came before us and inspire the heroes yet to be crowned.
 

Neymar Football Boots

The NJR78 FUTURE football boots in White, PUMA Gold and Matte Gold feature 10 unique icons created from images drawn by Neymar Jr. that are representative of 10 special moments from his life. The career highlights begin with a young image of Neymar Jr. on the right boot and finishes with a present-day image on the left boot. Surrounding the images is the line ‘History doesn’t repeat itself’ and on the front of the boot is Neymar Jr.’s first signature that he wrote in his notebook as a child when dreaming of becoming a professional football player. The special coins celebrate the following moments:

1.    Neymar Jr. drawing himself as Pelé in his school notebook.
2.    A letter Neymar Jr.’s mother wrote to him.
3.    The bus stop where he used to take the bus to practice.
4.    Zito – Santos FC’s idol that gave him his chance at Santos.
5.    First trophy as top-scorer in a youth championship.
6.    Betinho – Neymar Jr.’s first coach.
7.    7th March 2009. Debut for Santos.
8.    Neymar Jr.’s first goal for Santos and goal celebration.
9.    Neymar Jr.’s first goal for Brazil.
10.    Neymar Jr.’s first Championship for Brazil.
 

“Breaking the record is a dream come true. Pelé is my hero and has been an inspiration to me and many young children growing up in Brazil. I would not be where I am today if it was not for the support of my family and the many who have helped me along my journey“, said Neymar Jr. “After reaching 78 goals I wanted to do something special and show my appreciation for them. Together with PUMA we have created 78 pairs of FUTURE football boots that will be gifted to the 78 people who have influenced me on and off the pitch. To those people I want to give my gratitude and a part of this record that they have helped me achieve.”

Each pair of NJR78 FUTURE football boots will be presented in special cases with a white protective outer sleeve with high gloss gold foiled graphics. The piece of art features special white cotton archive gloves to preserve the limited-edition items. Each pair comes with a signed Neymar Jr. certificate of authenticity and will not be for sale.

 

Football Instituto Neymar
Herzogenaurach, Germany, September 7th , 2023
INTRODUCING THE NEYMAR JR. INSTITUTO COLLECTION

Global sports company PUMA has today launched a special collection with the Instituto Neymar Jr., a community center founded by Neymar Jr. to support underprivileged youth in his old Praia Grande neighbourhood, near Santos.

For this special edition collection and FUTURE INJR football boot, PUMA worked with children from the Instituto to create graphics inspired by the Brazilian idol and celebrate Neymar Jr. for giving back to the community that shaped him. The children were briefed to draw what ‘Neymar means to them’ and how he has inspired them, with PUMA then using a mix of different graphics that the children created for the final design. 

The children who are featured in the campaign are the children who developed the drawings for the designs, with the timespan between the original drawings and the finalized collection launch being around 18 months. The children were also asked to write their names, which will feature on the insole of the boots and the back neck sign off on the collections t-shirt.

Neymar instituto

"The Institute is very special to me. Since its inauguration in 2014, we have been able to support underprivileged children and their families through sports, education, and healthcare. The Instituto is a place where kids can go after school to learn extra skills that will help shape their future. I am very proud of the team behind this amazing place and the impact we have had on the community, reaching over 10 thousand people. Being able to work with some of the kids on a collection was a beautiful moment for me, and I hope to make them proud when I step onto the pitch wearing the boots, they designed for me", said Neymar Jr. 

The boot itself is designed with an adaptive FUZIONFIT360 upper which combines dual mesh, stretchy knit, and PWRTAPE to lock down the foot into a snug, supportive fit – to allow play with or without laces. The engineered 3D textures at key contact zones are optimized to enhance ball grip and control, whilst the dual-density Dynamic Motion System outsole enhances stability, agility, and traction.

Football boots Neymar

As a step toward a better future, the FUTURE INJR football boot is made with at least 20% recycled materials. 

The Neymar Jr. Instituto Collection features items designed by children from the Instituto Neymar Jr. that includes Neymar Jr. training tops, pants, training jerseys, shorts, hoodies, cotton tees, backpacks, baseball caps, shin guards and footballs in kids and adult sizes. 

Celebrate football and the Instituto Neymar Jr. with the Neymar Jr. Instituto Collection available from September 7th at PUMA stores and PUMA.com.

herzogenaurach, germany, july 21, 2022
MADE FOR THE HIGHLIGHT REELS PUMA LAUNCHES THE FUTURE 1.4 FASTEST EDITION

Take off from kick off and blaze past everyone with the FUTURE 1.4 Fastest edition, as seen on some of the game’s most exciting entertainers Neymar Jr., Ingrid Engen, James Maddison and Fridolina Rolfö.

More adaptive and comfortable than ever, the FUTURE is all about future innovation and pushing the boundaries of technology for players who shape the game to their vision and skill. With the FUTURE you don’t have to lace up to lock in. The second-generation FUZIONFIT+ technology adapts to the shape of your foot to give you the perfect balance of support and flexibility in each of the key zones, ensuring optimal fit and performance, with or without laces.

The adaptive compression technology perfectly adjusts to the contours of each foot. Paired with a lightweight Nano Grip sockliner insole, the technology minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive multi-directional movements.

The FUZIONFIT+ knit utilizes a specific mix of polyester and spandex yarns, with special technical yarns to create the perfect balance of compression, comfort and durability for that second-skin feeling.

 

The FUTURE features Advanced Creator Zones that are engineered to enhance ball grip and provide softness in the forefoot, which is key for optimal control and touch when dribbling, passing and finishing. The mesh material in the forefoot provides a thinner layer between foot and ball for added touch sensitivity. The Advanced Creator Zone patterns allow you to play without constraint, through a mix of grippy textures that help you to manipulate the ball.

A feature retained from the previous model is the Dynamic Motion System outsole designed for optimal traction. The super lightweight PEBA tooling system, with its eye-catching soleplate reduces weight and provides a solid base to generate devastating accelerations, movements and skills in all directions.

 

The FUTURE comes in both Unisex and Women’s specific fits. The Women’s fit has been engineered for the female foot so you can make your mark on the pitch. PUMA continues to cater for the needs of all athletes to ensure they have the tools they need to perform at their highest level.

The FUTURE 1.4 Fastest edition is available from July 21st at PUMA.com and at leading football retailers worldwide.

 

Herzogenaurach, Germany, May 13, 2020
JOIN MIDFIELD MAESTROS CESC FÀBREGAS AND JAMES MADDISON FOR PART FOUR OF FOOTBALL REAL TALK WITH THIERRY HENRY LIVE ON PUMA FOOTBALL’S INSTAGRAM

CONCEPT: Global sports brand PUMA is bringing together Spain legend Cesc Fàbregas and England’s rising star James Maddison for the fourth edition of Football Real Talk with Thierry Henry. Join Thierry as he hosts two of the world’s most creative players LIVE on PUMA Football’s Instagram to catch up on life and football. 

Follow @pumafootball, @thierryhenry@cescf4bregas and @madders , activate the notifications for updates, and be ready to tune in.
 
WHO:

  •  Thierry Henry is a PUMA ambassador and one of the most celebrated football players of his generation having played for both Arsenal and Barcelona. Thierry has won top international honors with France, winning both the 1998 FIFA World Cup and UEFA Euro 2000.
  • Cesc Fàbregas is a PUMA football player and is one of the most highly regarded midfielders of his generation. Having made his Arsenal debut at just 16, Cesc has gone on to have an incredible career winning LaLiga, the Copa del Rey and the Premier League. To add to his collection Cesc has also won the 2008 and 2012 European Championships and the 2010 FIFA World Cup as part of Spain’s golden generation.
  • James Maddison is a PUMA football player and current Leicester City player who is regarded as one of the world’s most exciting young attacking midfielders and a future England star after claiming his first England cap in the Euro 2020 qualifier against Montenegro.

WHEN: Thursday, May 14th, 2020 – 9am PST/ 12pm EST / 5pm BST / 6pm CEST

WHERE: Follow @pumafootball on Instagram and don’t forget to tune in.

 
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