PUMA is also furthering its commitment to the health and safety of female athletes by announcing their investment in a research study that will further explore ACL injuries in women's football. Female players are known to be between 2-10 times more likely to suffer an ACL injury than their male counterparts. This research aims to delve into these injuries' complex dynamics and develop effective training programs with the aim to reduce the risk for female athletes.

One of the paramount outcomes of this research is to further develop PUMA’s women-specific football boots that were launched two years ago. The ongoing research will help to continuously improve the offering for athletes and will be designed considering the unique risk factors identified in ACL injuries in women's football. PUMA aims to transform these findings into practical solutions, undergoing rigorous testing and validation in collaboration with their partners (clubs and players).

"PUMA's commitment to women's football goes beyond the pitch. We're are investing in a comprehensive research study with our partners into ACL injuries in women's football, aiming to understand the risks, develop training programs, and enhance our women's fit football boots. We're dedicated to nurturing athletes, driving innovation, and ensuring player health and safety. The findings of the research will continue to influence our product moving forward and will support the objective with our PUMA partners in helping to reduce the risk of ACL injuries in the women’s game. As a brand PUMA exists to promote equality, identify challenges and work together with our partners to reduce barriers to women playing sport.” - Maria Valdes, Chief Product Officer, PUMA.

PUMA announced the research study at Cockatoo Island, Sydney, in a special panel talk at the newly opened PUMA pitch that hosted initiatives and programs during the start of the Women’s World Cup™.

At the event PUMA and the Institute of Health and Sport at Victoria University in Australia discussed their published insights into the aspects of sports uniforms that prevent or discourage girls to participate in sport. The research gives insights into girls preferences for sports uniforms with the aim to drive further progress within the entire sports industry by pushing performance apparel towards more insight-driven, inclusive designs and igniting conversation around uniform policies. To read more visit here.

NOTES TO EDITOR:

Background on ACL injuries:

• ACL injuries are considered among the most traumatic and debilitating injuries an athlete can sustain in team sport.

• Statistics indicate that only 63-81% of athletes return to the same level of competition following an ACL injury.

• The probability of an athlete tearing their ACL doubles after the first tear.

• In the long term, the probability of developing knee osteoarthritis within the next 10 to 15 years following an ACL injury increases by 20-50%.

• Women have been disproportionately affected by ACL injuries compared with their male counterparts since data began being recorded in the 1990s.

• Female soccer players have been shown to have between 2-10 times higher risk of ACL injury than their male counterparts.

• Historically, ACL research in sports science has been heavily focused on sex-based biological factors ("intrinsic" influences) at the expense of cultural and environmental ("extrinsic") factors. In reality, these two factors are deeply intertwined.

• Successful training programs aimed at preventing ACL injuries often target reducing knee moments.

• When girls and women participate in dedicated training programs, they experience a significant 67% decrease in non-contact ACL injuries. However, application suffers due to adherence levels.

Source: Parsons JL, Coen SE, Bekker S. Anterior cruciate ligament injury: towards a gendered environmental approach. British Journal of Sports Medicine 2021;55:984-990. 

“I absolutely love the new Third kit, it is a proper eye-catcher and will look brilliant on pitch – I can’t wait to wear it in our match against Bayern Munich this week in Tokyo,” said Jack Grealish. “It has been an amazing experience to visit and shoot our campaign in Tokyo, it’s an incredible place and it’s great that we can unveil our new kit here during pre-season.”

To launch the new Third kit PUMA and Manchester City merged football with Japanese culture by capturing content with the players in the famous Tokyo Kabuki Hall and with models in key locations in Tokyo during the team’s pre-season tour of Asia. The Third kit will debut on pitch on July 26th at the Japan National Stadium against FC Bayern Munich.

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

The Electrifying Manchester City Third kit is available from July 25th at PUMA stores, PUMA.com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide. 

“I am so excited to have joined a Club as historic and iconic as AC Milan”, said Christian Pulisic. “I am also very happy that we will be touring the United States for pre-season where I get to wear the amazing new kit! The fans will love this kit, it looks great on pitch and in the stands. AC Milan is an incredibly successful club and the iconic Rossoneri’s white kit has become a symbol of those successes over the years. As players, we feel an extra surge of confidence knowing that we carry the legacy of AC Milan's rich heritage with us.”

Casper Stylsivg, Chief Revenue Officer of AC Milan, added: “The new AC Milan Away kit designed by our partner PUMA beautifully captures the essence of our Club's rich heritage, combining it elegantly with fashion and design, symbols of our city. The modern interpretation of the classic white kit symbolizes our commitment to honor tradition while embracing innovation. This kit embodies the spirit of AC Milan, showcasing our commitment to excellence both on and off the pitch. It is a testament to the Club's iconic legacy and our unwavering dedication to push boundaries, leaving a lasting impression wherever we go.”

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

To celebrate the launch of the new kit, PUMA and AC Milan will be hosting a fashion forward exclusive event in Los Angeles as part of their pre-season tour, featuring AC Milan players and local influencers. AC Milan will debut the new Away kit at The Rose Bowl Stadium in Pasadena on July 23rd when AC Milan take on Real Madrid, as part of the Soccer Champions Tour 2023.

Celebrate football and fashion with the 2023/24 AC Milan Away kit available from July 20th at PUMA stores, PUMA .com, all AC Milan stores, store.acmilan.com and at select retailers worldwide. 

PUMAs Werte wie Tapferkeit, Selbstbewusstsein, Durchsetzungsvermögen und Freude verbinden sich perfekt mit den Leitwerten von LaLiga: Teamwork, Überwindung, Gleichheit, Respekt, Toleranz, Fair Play und Authentizität. Beide Unternehmen eint eine internationale Vision, die Leidenschaft die besten Produkte zu entwickeln und die Gesellschaft durch die universellen Werte des Sports zu verbessern.
“Wir sind sehr stolz mit einer der besten Fußballligen, vielleicht sogar der allerbesten Fußballliga der Welt, zusammenzuarbeiten,” sagt Johan Adamsson, Director of Sports Marketing bei PUMA. “Der Ball ist der wichtigste Bestandteil des Spiels, und diese Zusammenarbeit spiegelt die hohe Performance unserer Produkte wider. Einige der besten Spieler und Vereine der Welt spielen in LaLiga und dies ist ein weiterer Schritt, unsere weltweite Markenbekanntheit zu stärken und unser Motto ‚No Football without PUMA‘ zu verwirklichen. ”

Juan Carlos Díaz, Marketing und Commercial Director bei LaLiga fügt hinzu: ¨Es ist eine Ehre, dass eine geschichtsträchtige Marke wie PUMA, die mit großartigen Teams, Athleten und Künstlern zusammenarbeitet, sich mit LaLiga verbündet und seine technische Expertise in unseren Ball einfließen lassen wird. Der Ball ist eine sehr wichtige Komponente in unserem Spiel. Wir sind davon überzeugt, dass diese Vereinbarung für beide Unternehmen sehr gewinnbringend sein wird und es uns erlaubt, künftige Herausforderungen gemeinsam anzugehen.“

Die Pressemitteilung und Bilder können unten heruntergeladen werden.