Copyright - Puma
HERZOGENAURACH, GERMANY, MAY 26, 2023
PUMA AND BORUSSIA DORTMUND LAUNCH FAN DESIGNED 2023/24 HOME JERSEY CELEBRATING SIGNAL IDUNA PARK

Global sports company PUMA has today launched the 2023/24 Borussia Dortmund Home kit, the result of a fan design contest aimed at showing appreciation for the most passionate football fans across the globe.

Garnering more than 15,000 submissions worldwide, a panel led by team captain Marco Reus and Club legend Dedê narrowed down the options to nine exceptional designs, with the final design chosen through a public vote.

Embodying BVB pride, the jersey showcases a striking silhouette of the Club's cherished home, SIGNAL IDUNA PARK, in the classic black and yellow colours.

" We're proud to offer our fans the chance to design the Club's kit for the 23/24 season and involve them in this process. The iconic stadium silhouette and the great number of submissions exceeded our expectations, and we‘re looking forward to seeing our fans in the Yellow Wall wearing the jersey next season," said Carsten Cramer, Borussia Dortmund Managing Director.”

 

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Copyright PUMA
Copyright PUMA

"Collaborating with BVB on this fan-designed kit has been a rewarding experience. Their fans are extraordinary, and we were delighted to create this opportunity for them,” said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. Narrowing down over 15,000 entries to nine fantastic options, we entrusted the final decision to the fans who are at the heart of this great Club. We're thrilled about the final product and hope the fans share our enthusiasm."

The new jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is made with 100% recycled polyester and equipped with dryCELL sweatwicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

Celebrate the fan designed 2023/24 BVB Home kit available from May 26th at PUMA stores, PUMA.com, the BVB store at the SIGNAL IDUNA PARK, bvbonlineshop.com and at select retailers worldwide.

BVB will debut the new Home kit on May 27th in the Bundesliga home fixture against FSV Mainz 05.

PUMA Influence Pack
THE INFLUENCE PACK

Sports company PUMA has today launched the Influence Pack, a collection featuring four individual football jerseys each inspired by a special city and its football culture. PUMA has partnered with COPA90, nss sports, SEASON zine and SHUKYU magazine to create jerseys crafted from the cultures of London, New York, Naples and Tokyo.

PUMA X COPA90 JERSEY

COPA90 is inspired by New York’s soccer culture. A scene that started as a counterculture movement, defying age-old traditions, a product of New York’s history of hustling and change. Just like the city itself, the soccer pitches draw together people from different backgrounds, allowing them to forge their own traditions.

 

In collaboration with COPA90, PUMA has designed a special jersey inspired by the great city of New York. The famous five boroughs are a focal point of the design, along with the iconic bridges that connect them.

 

The black jersey with gold trim features all over graphics of famous places, buildings and soccer pitches located in the city. The crest features a comic version of the iconic Statue of Liberty, while the number five is displayed on the front and the back of the jersey, paying tribute to the five boroughs of New York. Written in gold, the COPA90 logo is displayed across the jersey’s neckline.

 

PUMA Influence Pack
PUMA X NSS JERSEY

Born in 2012, nss magazine has become the reference point for street culture, sneakers and fashion communities and enthusiasts all over Europe. nss sports is a branch of nss magazine who are dedicated to football and sportswear culture.

In partnership with nss, PUMA has designed a truly unique jersey influenced by the city of Naples, the birthplace of nss magazine. The jersey also features a special tribute to the city’s brotherhood with Kagoshima, with reference to both cities and their volcanoes: Mount Vesuvius and Mount Sakurajima.

The slick grey jersey features a custom volcano crest, with the nss logo displayed across the front of the jersey in place of the sponsor logo. The all over flame graphic representing the fire from the volcanoes takes inspiration from old Japanese football jerseys. The neckline integrates the names and coordinates of both volcanoes.

 

PUMA Influence Pack
PUMA X SEASON ZINE JERSEY

SEASON zine is a London-based trailblazing football and fashion platform founded in 2016 to counter the male, pale and sometimes stale state of modern football culture. Across print issues with original football stickers, events, newsletters, and more, the magazine empowers women and marginalized communities on and far beyond the pitch.

PUMA and SEASON zine have partnered to create a refreshing pastel jersey that reflects the platform’s journey.  If you’re from London or you’ve visited London, you’ve almost certainly travelled by tube. The bespoke all-over graphic pays homage to the well-known retro patterns taken from the seats found on London’s public transport network in powder lilac and white, with a tech twist on the London tube map overlaid on top in vivid mint. A shiny grey ‘SEASON’ logo is displayed in place of the sponsor logo and on the neckline, you can find ‘FASHION FOOTBALL est.2016’ spelling out the platform’s beginning.

SEASON zine is celebrating its fifth birthday this year and the crest features 10 stars – one for each issue planned. Celebrate Your Journey! In this jersey. How far you’ve come, the lessons learned, everything you’ve achieved.

 

PUMA Influence Pack
PUMA X SHUKYU JERSEY

SHUKYU is a football culture magazine based in Tokyo. The magazine focuses on players, clubs, supporters, fashion, art and the culture that exists beyond the beautiful game.

The striking green jersey draws inspiration from the city of Tokyo and the traditional Japanese event ‘Kemari’, a form of historical football. The Kemari festival takes place each year and is a platform for players to show their talents.

For this special jersey the cherry blossom motif has been used in an all over graphic inspired by the design of typical ‘Kimono’ costumes. The jersey also features a custom crest in homage to traditional Japanese patterns and fabrics. The magazine title is displayed in bold across the front of the jersey and the layout of the magazine’s front cover is displayed on the back of the jersey featuring the number 11.

 

PUMA Influence Pack


The Influence Pack is available from March 24th at PUMA.com and at select football retailers worldwide.
 

Copyright - Puma
HERZOGENAURACH, GERMANY – MARCH 18, 2021
THE NEYMAR JR. CREATIVITY COLLECTION

Sports company PUMA has today launched the Neymar Jr. Creativity collection featuring the ground-breaking new FUTURE Z 1.1 Creativity football boot alongside bespoke Neymar Jr. jersey, shorts, training accessories and off-pitch apparel.

The FUTURE Z 1.1 Creativity pays tribute to the game’s most exciting players, the creative mavericks who stand out with skill and speed of thought, shaping the game to their vision with every move, every play, every action to drive the opposition craZy.

The FUTURE Z is built around an adaptive FUZIONFIT+ compression band that provides optimal lock-in and support for explosive movements. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A unique cutting-edge Dynamic Motion System outsole has been developed for advanced traction to unleash your creativity.

 

Neymar Jr
NEYMAR CREATIVITY PACK

Athlete or Artist. On the pitch or on the streets. Creativity knows no boundaries. It goes beyond convention, and so does the Neymar Jr. Creativity collection, featuring vibrant street worthy graphics and splashes of color representing joy and inspiration to celebrate the game’s most creative playmaker.

The PUMA FUTURE Z 1.1 Creativity football boot will make its professional debut when Neymar Jr. takes to the pitch in the upcoming PSG vs Lyon Ligue 1 fixture on March 21st.

Be an artist on the pitch with the Neymar Jr. Creativity collection available from March 18th at PUMA.com, PUMA stores and at leading football retailers worldwide.
 

Neymar Jr
Neymar Jr.
Copyright - Puma
HERZOGENAURACH, GERMANY, JANUARY 11, 2020
PUMA AND NEYMAR JR. INVITE YOU INTO THE WORLD OF FUTURE Z

Sports company PUMA has today presented the groundbreaking new FUTURE Z 1.1 football boot. Prepare to LOCK IN and DRIVE THEM CRAZY with the GAME.ON. edition of the FUTURE Z, to be worn by the world’s most dynamic and creative playmakers – Neymar Jr., James Maddison, Eugénie le Sommer, Marco Reus and Dzsenifer Marozsán.

 

The FUTURE Z has been engineered to enhance the playing style of the world’s most exciting and entertaining players. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The upper is made from an innovative new knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A cutting-edge new Dynamic Motion System outsole has been developed for advanced traction to drive the opposition crazy.

“The biggest innovation of the FUTURE Z is the FUZIONFIT+ compression band, placed at the mid-foot,” said Lilly Cocks, Developer Teamsport Footwear. “The band was developed using a special combination of polyester and spandex yarns, along with special technical yarns to create the perfect balance of compression, comfort and durability, giving the wearer that second-skin feeling.”

PUMA continues to push boundaries with the FUTURE Z by developing a lightweight new tooling system – the Dynamic Motion System outsole. The eye-catching Z-shaped soleplate reduces weight, provides 360-degree lock-in around the foot and maintains a stable plate for playmakers to perform devastating accelerations, movements and skills.

 

PUMA FUTURE Z NEYMAR JR

The FUTURE Z has been designed with the help of medical staff from some of PUMA’s top clubs from around the world to ensure the boot has the optimal stud configuration, including the placement of the middle stud at the pivot point of the boot to enhance rapid changes of direction.

“Fit and comfort are essential for agile, creative playmakers. To support this type of player we developed the outsole from a super lightweight PEBA material that has undergone vigorous testing through the development stage. During 20-meter agility tests, players achieved on average 3% faster times when wearing the FUTURE Z in comparison to wearing its predecessor,” said Florian Nemetz, Senior PLM Manager Teamsport Footwear. “The boot has been developed using key insights and analysis which has enabled us to innovate and evolve the FUTURE silo, whilst maintaining the FUTURE DNA.”

 

PUMA FUTURE Z NEYMAR JR

LOCK IN and DRIVE THEM CRAZY with the PUMA FUTURE Z football boot, launching in the yellow-alert and PUMA black GAME.ON. colorway. Available on pre-sale from January 11th at PUMA.com and specialist football accounts, with the global release on January 21st at PUMA.com, PUMA stores and at leading football retailers worldwide.

 

Puma
PUMA
HERZOGENAURACH, GERMANY, JULY 26, 2023
PUSHING THE GAME FORWARD: PUMA UNVEILS SPECIAL PITCH IN SYDNEY AND ANNOUNCES ITS INVESTMENT INTO AN ACL RESEARCH STUDY

PUMA is celebrating this summer’s Women’s World Cup™ by accelerating its commitment to the future of women’s football, investing in the next generation of athletes, pioneering innovative women-centric product design, and committing to crucial health and safety research.

At the heart of this commitment, PUMA launched an immersive experience on Cockatoo Island in Sydney, Australia. A select group of next generation players participated in a four-day program that served as a special edition of PUMA's unique Accelerator Program. With the guidance from experts such as former national team players Baraba Cox (NZ) and Trixie Tagg (AUS), the initiative aimed to build on the legacy of ground-breaking players from the 1975 AsianCup and accelerate the careers of the next generation of female athletes. The event also gavethe trailblazing OG women, who paved the way for women’s football in Oceania the fanfare and recognition they deserved – to learn more visit here.

PUMA is leading the football industry in product innovation, being the first global brand to offer football boots with a women-specific fit and across all three of its collections – FUTURE, ULTRA, and KING. Launched in 2021 the women’s specific fit, adopted by over 95% of all PUMA sponsored professional female players, underlines PUMA’s commitment to providing the best possible equipment for female athletes.

“Research into the anatomy of the female and male foot, combined with cross comparison fit testing, formed the basis of our women-specific football boots,” said Stephanie Vieira, Senior Product Line Manager Teamsport Footwear, PUMA. “Based on our findings we developed the women’s fit boots with a lower instep, along with reduced volume in the midfoot and the forefoot to create a better fitting boot for female athletes, that is tailored to the anatomical shape of the female foot.”

PUMA
PUMA

PUMA is also furthering its commitment to the health and safety of female athletes by announcing their investment in a research study that will further explore ACL injuries in women's football. Female players are known to be between 2-10 times more likely to suffer an ACL injury than their male counterparts. This research aims to delve into these injuries' complex dynamics and develop effective training programs with the aim to reduce the risk for female athletes.

One of the paramount outcomes of this research is to further develop PUMA’s women-specific football boots that were launched two years ago. The ongoing research will help to continuously improve the offering for athletes and will be designed considering the unique risk factors identified in ACL injuries in women's football. PUMA aims to transform these findings into practical solutions, undergoing rigorous testing and validation in collaboration with their partners (clubs and players).

"PUMA's commitment to women's football goes beyond the pitch. We're are investing in a comprehensive research study with our partners into ACL injuries in women's football, aiming to understand the risks, develop training programs, and enhance our women's fit football boots. We're dedicated to nurturing athletes, driving innovation, and ensuring player health and safety. The findings of the research will continue to influence our product moving forward and will support the objective with our PUMA partners in helping to reduce the risk of ACL injuries in the women’s game. As a brand PUMA exists to promote equality, identify challenges and work together with our partners to reduce barriers to women playing sport.” - Maria Valdes, Chief Product Officer, PUMA.

PUMA announced the research study at Cockatoo Island, Sydney, in a special panel talk at the newly opened PUMA pitch that hosted initiatives and programs during the start of the Women’s World Cup™.

At the event PUMA and the Institute of Health and Sport at Victoria University in Australia discussed their published insights into the aspects of sports uniforms that prevent or discourage girls to participate in sport. The research gives insights into girls preferences for sports uniforms with the aim to drive further progress within the entire sports industry by pushing performance apparel towards more insight-driven, inclusive designs and igniting conversation around uniform policies. To read more visit here.

NOTES TO EDITOR:

Background on ACL injuries:

• ACL injuries are considered among the most traumatic and debilitating injuries an athlete can sustain in team sport.

• Statistics indicate that only 63-81% of athletes return to the same level of competition following an ACL injury.

• The probability of an athlete tearing their ACL doubles after the first tear.

• In the long term, the probability of developing knee osteoarthritis within the next 10 to 15 years following an ACL injury increases by 20-50%.

• Women have been disproportionately affected by ACL injuries compared with their male counterparts since data began being recorded in the 1990s.

• Female soccer players have been shown to have between 2-10 times higher risk of ACL injury than their male counterparts.

• Historically, ACL research in sports science has been heavily focused on sex-based biological factors ("intrinsic" influences) at the expense of cultural and environmental ("extrinsic") factors. In reality, these two factors are deeply intertwined.

• Successful training programs aimed at preventing ACL injuries often target reducing knee moments.

• When girls and women participate in dedicated training programs, they experience a significant 67% decrease in non-contact ACL injuries. However, application suffers due to adherence levels.

Source: Parsons JL, Coen SE, Bekker S. Anterior cruciate ligament injury: towards a gendered environmental approach. British Journal of Sports Medicine 2021;55:984-990. 

PUMA
HERZOGENAURACH, GERMANY, JULY 25, 2023
POWERED BY ON-PITCH ELECTRICITY PUMA AND MANCHESTER CITY LAUNCH THE 2023/24 THIRD KIT IN TOKYO,JAPAN

Global sports company PUMA and Treble winners Manchester City have today launched the electrifying Manchester City Third kit – a kit designed to embody the pulsating life and dynamism of the City of Manchester

The new kit was exclusively launched in Tokyo, Japan as part of City’s pre-season tour.

Manchester City, a team breaking the mould, continues to redefine the game of football – the way it's played, coached, and perceived. The 2023/24 Third kit is the manifestation of City's electrifying style of play, and the thrilling ambiance that envelops every match. The jersey’s design features an electric spark pattern throughout, fused with neon pink versions of the club crest and partner logos. Now, you don’t just feel City's electrical charge when watching a match – you see it.

“The amazing electricity that Manchester City brings to the pitch every week is nothing short of awe-inspiring,” said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “This jersey was conceived to mirror that – the shirt is designed to spark the same excitement in fans that the exhilarating play of football generates in all of us. The Third kit design pays tribute to what Manchester City stand for as a football club, both on and off the pitch, and the energy of Manchester as a City.” 

PUMA
PUMA

“I absolutely love the new Third kit, it is a proper eye-catcher and will look brilliant on pitch – I can’t wait to wear it in our match against Bayern Munich this week in Tokyo,” said Jack Grealish. “It has been an amazing experience to visit and shoot our campaign in Tokyo, it’s an incredible place and it’s great that we can unveil our new kit here during pre-season.”

To launch the new Third kit PUMA and Manchester City merged football with Japanese culture by capturing content with the players in the famous Tokyo Kabuki Hall and with models in key locations in Tokyo during the team’s pre-season tour of Asia. The Third kit will debut on pitch on July 26th at the Japan National Stadium against FC Bayern Munich.

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

The Electrifying Manchester City Third kit is available from July 25th at PUMA stores, PUMA.com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide. 

PUMA
HERZOGENAURACH, GERMANY,JULY 20, 2023
WHEN FOOTBALL MEETS FASHION, IT’S A MATCH MADE IN MILAN. INTRODUCING THE NEW 2023/24 AC MILAN AWAY KIT

Today, global sports company PUMA proudly introduces the new AC Milan Away kit for the 2023/24 season, designed to celebrate Milan’s place at the intersection of football, fashion and design.

Introduced by the Club in 1910, the white Away kit became an iconic part of the AC Milan identity, earning the nickname ‘The Lucky One’ thanks to its triumphant record in six European Finals. This season PUMA and AC Milan present a chic new take on the famous Away jersey by taking distinct features of the AC Milan crest and forming a graphical all-over pattern inspired by the fashion houses of Milan and traditional fashion patterns.

The kit effortlessly blends the Club's rich football legacy with the understated elegance of a city renowned as a fashion capital.

Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel, commented: “Both PUMA and AC Milan are deeply rooted in football heritage. Milan is a city 2 defined by football and fashion, and the new Away kit is a reflection of this. The contemporary design mixes the classic and traditional Away kit colors with a fashion forward style. We believe we have created a kit that sits perfectly on the intersection of football, fashion and design – and we can’t wait to see it on the field next season.”

PUMA
PUMA

“I am so excited to have joined a Club as historic and iconic as AC Milan”, said Christian Pulisic. “I am also very happy that we will be touring the United States for pre-season where I get to wear the amazing new kit! The fans will love this kit, it looks great on pitch and in the stands. AC Milan is an incredibly successful club and the iconic Rossoneri’s white kit has become a symbol of those successes over the years. As players, we feel an extra surge of confidence knowing that we carry the legacy of AC Milan's rich heritage with us.”

Casper Stylsivg, Chief Revenue Officer of AC Milan, added: “The new AC Milan Away kit designed by our partner PUMA beautifully captures the essence of our Club's rich heritage, combining it elegantly with fashion and design, symbols of our city. The modern interpretation of the classic white kit symbolizes our commitment to honor tradition while embracing innovation. This kit embodies the spirit of AC Milan, showcasing our commitment to excellence both on and off the pitch. It is a testament to the Club's iconic legacy and our unwavering dedication to push boundaries, leaving a lasting impression wherever we go.”

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

To celebrate the launch of the new kit, PUMA and AC Milan will be hosting a fashion forward exclusive event in Los Angeles as part of their pre-season tour, featuring AC Milan players and local influencers. AC Milan will debut the new Away kit at The Rose Bowl Stadium in Pasadena on July 23rd when AC Milan take on Real Madrid, as part of the Soccer Champions Tour 2023.

Celebrate football and fashion with the 2023/24 AC Milan Away kit available from July 20th at PUMA stores, PUMA .com, all AC Milan stores, store.acmilan.com and at select retailers worldwide. 

herzogenaurach, germany, october 22, 2020
PUMA PRESENTS THE KING SUPER AND THE KIDSUPER FOOTBALL COLLECTION

Global sports brand PUMA has launched a football collection with creative collective KidSuper, which is inspired by PUMA’s football heritage and KidSuper founder Colm Dillane’s past football career in Brazil.

The collection, which follows the recently released PUMA x KidSuper streetwear collaboration, consists of the KING SUPER FG football boot, turf trainer and PUMA x KidSuper football apparel. The pieces in the collection - combine the energy and unbridled passion of football with the creativity and innovation of art.

KidSuper Studios is a creative collective based in Brooklyn, New York, which transforms streetwear and accessories with fresh takes on style, art, music, and sport. The PUMA x KidSuper Studios collaboration is about combining the love, passion and team chemistry of football with the uniqueness, innovation and energy of the art world. 

The apparel collection features The PUMA x KidSuper Football Jersey, available in a brightly striped design that utilizes the same color palette as the building where KidSuper’s shop is located in New York. The vintage jersey features bold prints, classic stripes and a stylish collar, taking inspiration from retro football jerseys. The apparel collection is complete with the KidSuper Football Shorts, which match the color combination of the jersey, and the KidSuper Football.

 

Puma
KIDSUPER X PUMA PASSION
KIDSUPER x PUMA
KIDSUPER X PUMA UNIQUENESS
Puma
KIDSUPER X PUMA ENERGY
Puma

The PUMA KING is an iconic football boot and for this special product, KidSuper teamed up with Spanish International football player Héctor Bellerín to create a truly unique PUMA KING. A close friendship between Colm and Héctor developed from their love of football and fashion, which opened up the possibility of bringing a fresh new take on this all-time classic football boot.

The KING SUPER FG and the KING SUPER TT combine world class performance with KidSuper’s unique and fresh style. The white KING SUPER football boot features Colm’s iconic dove on the upper as a tribute to the origins of Colm’s name. The KidSuper superhero emblem is placed on the heel and the Love = Football logo can be found on the inside of the boot.  The address of the KidSuper store in New York is placed on the heel of the boot and the iconic PUMA KING tongue features a vibrant yellow and blue re-fresh.

Colm Dillane, KidSuper founder said: “The collection is a dream come true, from having my own football boots to building a KidSuper football pitch. I have so much love and passion for football and PUMA has historically worked with the best footballers of all time. PUMA really allowed me to be creative, I wasn’t just changing colors, I was allowed to create my own products. I haven’t seen so much originality in a collaboration yet.”

The KING SUPER FG/TT and the PUMA x KidSuper football collection is available from October 22nd at PUMA.com, PUMA stores and select retailers worldwide.

Bratislava, Slowakei, 27. Februar 2012
PUMA WIRD AUSRÜSTER DER SLOWAKISCHEN FUSSBALLNATIONALMANNSCHAFT

Präsentation der neuen Heim- und Auswärtstrikots vor dem Türkei-Spiel

Paul Gautier, Geschäftsführer PUMA Tschechien und Slowakei, sagte: “Wir freuen uns sehr über die Partnerschaft mit dem slowakischen Fußballverband, denn die Slowakei blickt auf eine ereignisreiche Geschichte zurück. Wir sind davon überzeugt, dass wir gemeinsam erfolgreich sein werden und dass diese neue Partnerschaft zur positiven Entwicklung der Marke PUMA in der Slowakei beitragen wird.”

Der Präsident des slowakischen Fußballverbandes, Ján Kováčik, sagte: “Der Vertrag mit PUMA ist für uns von großer Bedeutung. PUMA verfügt nicht nur weltweit über einen sehr guten Ruf, sondern auch die notwendige Expertise bei der Entwicklung von funktionellen Teamsportkollektionen und beim Vertrieb von lizensierten Produkten. Wir freuen uns, dass wir von nun an mit PUMA kooperieren werden.”

PUMA stellte im Rahmen der Pressekonferenz auch die neuen slowakischen Heim- und Auswärtstrikots vor. Beide stammen aus PUMAs Produktreihe “Power 12”, die auch die PowerCat 1.12 Fußballschuhe beinhaltet. Die Trikots basieren auf den Farben der slowakischen Nationalflagge; das Heimtrikot ist in weißem Design mit blauen Details gehalten, während das Auswärtstrikot eine blaue Farbe hat, kombiniert mit weißen Details. Beide Trikots sind auf der linken Brustseite durch die slowakische Nationalflagge und das PUMA-Logo gekennzeichnet. Das Design spiegelt den dynamischen und modernen Charakter des slowakischen Nationalteams wider.

Die Technologie der POWER-Trikots wurde mit Hilfe von wissenschaftlichen 3D-Bewegungsanalysen entwickelt, die menschliche Bewegung erkennen und quantifizieren. Erkenntnisse dieser Analyse sind in das Design der Ausrüstung mit eingeflossen und ermöglichen den Spielern, sich mit möglichst geringem Kraftaufwand bestmöglich bewegen zu können.

Die Pressekonferenz wurde im EXIsport Store in der Eurovea Gallerie in Bratislava abgehalten, unmittelbar vor der Bekanntgabe des slowakischen Fußballer des Jahres. Die neuen Trikots wurden von den slowakischen Nationalspielern Kamil Kopúnek, Juraj Kucka und Michal Brezanik vorgestellt.

Herzogenaurach, 8. Februar 2018
PUMA UND DER SENEGALESISCHE FUSSBALLVERBAND KÜNDIGEN LANGFRISTIGE PARTNERSCHAFT AN

KOOPERATION STARTET ZUR FIFA WELTMEISTERSCHAFT 2018

PUMA und der senegalesische Fußballverband (Fédération Sénégalaise de Football, SFA) haben heute eine langfristige Vereinbarung bekannt gegeben, wonach die Löwen von Teranga von PUMA über die FIFA Weltmeisterschaft 2018 in Russland hinaus ausgestattet werden.

Die senegalesische Nationalmannschaft wird ihre neue PUMA-Ausrüstung mit ihrer Trainings-Produktlinie im Rahmen von FIFA-Testspielen im März vorstellen und danach bei der WM 2018 in Russland präsentieren. Es ist das zweite Mal in der Geschichte des Verbandes, dass Senegal eine Weltmeisterschaft bestreitet.

„Wir freuen uns, Senegal wieder in der PUMA-Familie willkommen zu heißen. Sie sind ein großartiges Team mit vielversprechenden Talenten, die während der Qualifikation für die Weltmeisterschaft herausragende Leistungen erbracht haben. PUMA verbindet eine lange Geschichte mit dem afrikanischen Fußball und mit ihrer Spielweise und Fröhlichkeit passen die Löwen von Teranga perfekt zu PUMA und unserem Leitbild Forever Faster“, sagt Bjørn Gulden, CEO von PUMA.

„Ich freue mich, unsere Partnerschaft mit PUMA bestätigen zu können. PUMA ist eine große internationale Marke und wir kennen ihre Professionalität und ihr Engagement für den afrikanischen Fußball bereits seit Langem. Wir freuen uns schon sehr darauf, in unseren neuen Trikots auflaufen zu können“, so Augustin Senghor, Präsident des senegalischen Fußballverbandes.

Senegals Nationalmannschaft ergänzt damit PUMAs Portfolio an nationalen Fußballverbänden, zu denen Italien, Schweiz, Österreich, Kamerun, Elfenbeinküste, Ghana und die Tschechische Republik gehören. Zu den von PUMA ausgerüsteten Fußballvereinen zählen Borussia Dortmund, FC Arsenal und bald Olympique Marseille und Borussia Mönchengladbach. sowie einige der weltbesten Spieler wie zum Beispiel Antoine Griezmann, Olivier Giroud, Sergio „Kun“ Agüero, Cesc Fàbregas und Mario Balotelli, Hector Bellerin, Marco Reus, Julian Weigl, Gianluigi Buffon und Yaya Touré.

herzogenaurach, deutschland - 15.April 2019
puma wird offizieller partner der spanischen fußballmeisterschaft "laLiga"

Das Sportunternehmen PUMA hat einen langjährigen Vertrag mit der spanischen Fußballmeisterschaft LaLiga abgeschlossen und wird offizieller technischer Partner. Ab der Saison 2019/2020 wird PUMA den offiziellen Spielball und andere Produkte für alle Spiele der wichtigsten Ligen des spanischen Fußballs bereitstellen: LaLiga Santander und LaLiga 1|2|3.

LaLiga-Spiele erreichen jährlich 2,7 Milliarden Zuschauer in 183 Ländern und mehr als 80 Millionen Follower auf sozialen Medien. Damit ist LaLiga eine der größten Ligen der Welt. Diese Partnerschaft wird die Sichtbarkeit der Marke PUMA auf dem Fußballplatz deutlich verbessern und die Position des Unternehmens als weltweite Fußball-Marke stärken.

Beide Unternehmen eint eine lange Geschichte sowie eine jugendliche Weltanschauung und eine Wachstumsstrategie, die durch diese Allianz gestärkt wird.

Die Partnerschaft mit LaLiga ergänzt Kooperationen mit einigen Topspielern des spanischen Fußballs wie Luis Suárez, Antoine Griezmann, Jan Oblak, Samuel Umtiti, Santi Cazorla, Marc Bartra, und Giovani Lo Celso. Am Beginn der LaLiga Saison 2019/20 werden auch zwei neue PUMA Teams am Start sein: FC Girona und FC Valencia.

PUMA und LaLiga


PUMAs Werte wie Tapferkeit, Selbstbewusstsein, Durchsetzungsvermögen und Freude verbinden sich perfekt mit den Leitwerten von LaLiga: Teamwork, Überwindung, Gleichheit, Respekt, Toleranz, Fair Play und Authentizität. Beide Unternehmen eint eine internationale Vision, die Leidenschaft die besten Produkte zu entwickeln und die Gesellschaft durch die universellen Werte des Sports zu verbessern.
“Wir sind sehr stolz mit einer der besten Fußballligen, vielleicht sogar der allerbesten Fußballliga der Welt, zusammenzuarbeiten,” sagt Johan Adamsson, Director of Sports Marketing bei PUMA. “Der Ball ist der wichtigste Bestandteil des Spiels, und diese Zusammenarbeit spiegelt die hohe Performance unserer Produkte wider. Einige der besten Spieler und Vereine der Welt spielen in LaLiga und dies ist ein weiterer Schritt, unsere weltweite Markenbekanntheit zu stärken und unser Motto ‚No Football without PUMA‘ zu verwirklichen. ”

Juan Carlos Díaz, Marketing und Commercial Director bei LaLiga fügt hinzu: ¨Es ist eine Ehre, dass eine geschichtsträchtige Marke wie PUMA, die mit großartigen Teams, Athleten und Künstlern zusammenarbeitet, sich mit LaLiga verbündet und seine technische Expertise in unseren Ball einfließen lassen wird. Der Ball ist eine sehr wichtige Komponente in unserem Spiel. Wir sind davon überzeugt, dass diese Vereinbarung für beide Unternehmen sehr gewinnbringend sein wird und es uns erlaubt, künftige Herausforderungen gemeinsam anzugehen.“

Die Pressemitteilung und Bilder können unten heruntergeladen werden.

herzogenaurach, deutschland - 21. November 2019
PUMA und Borussia Dortmund verlängern Ausrüstervertrag

Das Sportunternehmen PUMA und Borussia Dortmund geben eine langjährige Verlängerung ihres Ausrüstervertrags bekannt. PUMA wird weiterhin Produkte entwickeln, die den schnellen und dynamischen Fußball des BVB unterstreichen und die Bedürfnisse der Fans des Clubs weltweit abdecken.

PUMA und der BVB sind seit der Bundesliga-Saison 2012/2013 ein Team. Seitdem hat der BVB den deutschen Pokal und den DFL Supercup gewonnen, das Champions League Finale erreicht und seinen internationalen Bekanntheitsgrad maßgeblich gesteigert. Der BVB ist bekannt für seine begeisterten Fans, die fantastische Atmosphäre im Stadion und er hat den höchsten Zuschauerschnitt weltweit in den letzten fünf Jahren. 

„Borussia Dortmund ist einer unserer wichtigsten Partner,“ sagte Bjørn Gulden, CEO von PUMA. „Wir lieben die Fans dieses Vereins und die Stimmung, die sie im Signal Iduna Park erzeugen. Es ist die vielleicht beste Stadionatmosphäre der Welt.“

Vorsitzender der BVB-Geschäftsführung Hans-Joachim Watzke sagte: „PUMA ist seit langer Zeit nicht bloß Ausrüster und Sponsor des BVB, sondern auch ein Schwergewicht in der Aktionärsstruktur unseres Klubs. Dies zeigt die enorme Identifikation von PUMA und seiner Mitarbeiter auf der ganzen Welt. Unsere Partnerschaft ist gewachsen und geht weit über eine normale Geschäftsbeziehung hinaus. Unserer gemeinsamen Erfolgsgeschichte möchten wir in den kommenden Jahren ein weiteres Kapitel hinzufügen.“

Borussia Dortmunds Geschäftsführer Carsten Cramer fügte hinzu: „Borussia Dortmund und PUMA teilen dieselbe Philosophie von intensivem Fußball und vom emotionalen Fan-Erlebnis. PUMA ist eine der kreativsten und dynamischsten Sportmarken der Welt, aber trotzdem sehr familiär geblieben. Wir sind stolz darauf, dass beide so positiv aufgeladenen Unternehmen auch in der Zukunft aufeinander abstrahlen.“

PUMA wird weiterhin alle BVB-Teams ausrüsten und Fanartikel herstellen. Das Unternehmen hat separate Verträge mit BVB-Spielern wie Marco Reus, Julian Weigl, Axel Witsel, Lukasz Piszczek und Marwin Hitz.

 

 
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