Herzogenaurach, Germany, June 23, 2022
PUMA AND LEGA SERIE A UNVEIL AN ITALIAN MASTERPIECE WITH THE ORBITA SERIE A 2022/23 MATCH FOOTBALL

Global sports company PUMA and Lega Serie A have today drawn the curtain back on a piece of footballing art with the new 2022/23 Serie A match football. Following the recent announcement in March that PUMA will become the Official technical Partner of Lega Serie A, PUMA has launched the new match ball to kick off the partnership.

With a total audience of more than one billion viewers in nearly 200 countries and over 530 million fans worldwide, Lega Serie A is one of the most watched leagues in the world. PUMA is already active in Italian football through iconic teams such as AC Milan and US Sassuolo and over the years has collaborated with much-loved players including Diego Armando Maradona, Giorgio Chiellini and Gigi Buffon.

As a new era dawns on Lega Serie A, PUMA has unveiled the new ball, new culture campaign for the upcoming season by blending elements of Italian culture with modern and disruptive designs. The PUMA ORBITA Serie A features powerful graphics inspired by the Lega Serie A logo and blends elements of Italian progressive art. An additional detail places the Italian Tricolore around each of the custom graphics.

The pitch is a blank canvas with the ball as the center piece to create pure artistry on the pitch. The new ball is a blend of PUMA black, red, cool grey, sunset red, amazon green with a range of blue color palettes Integrated into the white base to ensure excellent ball visibility.

The PUMA ORBITA Serie A football offers a unique configuration of 12 large star-shaped panels which results in a reduced number of seams. The ORBITA uses state-of-the-art technology to create the optimal sphere that maintains its shape and allows for less water absorption.

“Over the last year and a half, we have developed, tested and modified the new ORBITA to create a ball that will perform at the highest level. The new 12 star-shaped panel configuration results in the optimal sphere to allow for better connection on the ball,” said Thomas Schwarz, PUMA Head of Product Line Management Teamsport Individual. “We are excited to see the new ball in action in one of the top leagues in the world and we hope it will provide beautiful moments on the pitch.”

A POE foam is added to increase touch sensitivity, providing a firmer feel and better bounce consistency. In addition, the 1.2mm textured 3D PU surface improves aerodynamics and makes the ball more resistant to abrasion and wear, resulting in increased durability. The ball also features a rubber bladder and PAL (PUMA Air Lock) valve for optimal air retention and rebound properties.

The ORBITA ball is a FIFA approved match ball, a guarantee of high performance that will be the center piece of masterful football by PUMA players Olivier Giroud, Alessandro Bastoni, Milan Škriniar, Alex Sandro, Emil Audero and Davide Frattesi.

"The launch of a new match ball is always very important at the beginning of a new season as it is the object that most evokes dreams and memories in each of us,” said Luigi De Siervo, CEO of Lega Serie A. "PUMA's ORBITA Serie A match ball features a modern and eye-catching design that will certainly appeal to younger generations. Moreover, the references to the Italian flag and the league logo strengthen the brand identity and its international recognition. The high quality of the materials will guarantee optimal performance to allow the protagonists on the pitch to offer the best possible show.”

The PUMA ORBITA Serie A 2022/23 match football is available from July 1st at PUMA.com and at select retailers worldwide.

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Herzogenaurach, Germany, July 4, 2022
PUMA AND AC MILAN LAUNCH NEW 2022/23 HOME KIT INSPIRED BY MILANESE HERITAGE, UTILIZING LOCAL MILAN TALENT TO BRING TO LIFE ‘THAT MILAN TOUCH’ CAMPAIGN

Global sports company PUMA and Serie A Champions AC Milan have today launched the 2022/23 Home kit, inspired by Milanese heritage, new generations of Rossoneri and ‘That Milan Touch’.

There is nothing instant about this classic. Founded in 1899, AC Milan have been pushing the game forward ever since. Blazing trails and pushing for something greater. In 2022/23 PUMA has set out to introduce these values to the new generation of Rossoneri by letting the stripes do the talking. The result is a Home jersey that is forward-looking and everlasting – just like the Club it represents.

The black base frames the iconic black and red stripes into a progressive take on the AC Milan identity. The jersey features the Italian Tricolore on the sleeve cuffs and the Milan coat of arms on the upper back.

The new jersey connects the many generations of Rossoneri through their common love for the team because the jersey represents something more. A jersey that captures the style and beauty of what makes Milan special. From storied heritage to new innovations, the Club is footballing royalty. Milan is an attitude that says this City is different, it’s that Milan touch.

“The new AC Milan Home jersey is a combination of fashion, design, street culture and heritage. The jersey pays tribute to what makes Milan unique,” said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “To bring this jersey to life we wanted to create a campaign rooted in Milan culture. We have worked exclusively with Milanese artists, talent, and creatives all who support the club and understand what makes this club special to represent ‘That Milan Touch’.”

“We are delighted to launch our new Home kit for the 2022/23 season today,” said Casper Stylsvig, AC Milan’s Chief Revenue Officer. “The jersey will proudly display the tricolore symbol from the extraordinary victory of the Club’s 19th Scudetto title. This kit represents the heritage and the future of our Club, that is inextricably and deeply connected to the city of Milan, and its innovative vision both on and off the pitch.”

The new jersey arrives in two iterations. The authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place.

Celebrate generations of Milanese heritage with the 2022/23 AC Milan Home kit available from July 4th at PUMA stores, PUMA.com, the AC Milan store at the AC Milan Stadium, acmilan.com/shop and at select retailers worldwide.

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herzogenaurach, germany, july 19, 2022
PUMA AND MANCHESTER CITY CELEBRATE AN ICONIC ERA WITH THE NEW 2022/23 AWAY KIT

To mark the launch and to celebrate the anniversary of the first moon landing, members of the Manchester City squad visited the NASA Space Center in Houston ahead of the club’s fixture against Club America.

Global sports company PUMA has today launched the 2022/23 Manchester City Away kit. The new jersey has been designed in tribute to a classic City style worn during one of their most successful eras and celebrates the Club’s heritage of playing fearless football.

Past and present, when City take to the road they put on a show, turning heads with exciting, technical football. For the new season’s Away kit PUMA has reinvented a classic made famous by the Manchester City class of 1969.

Conceived by the legendary Malcolm Allison, the kit featured red and black vertical stripes that proved triumphant at the 1969 FA Cup Final, and the 1970 League Cup and European Cup Winner’ Cup Final, earning their place among the fans all-time favorites. Manchester City will debut the new Away kit on July 20th during their pre-season tour match against Club America. To mark the launch and to celebrate the anniversary of the first moon landing on July 20th, 1969, members of the Manchester City squad visited the NASA Space Center in Houston ahead of the club’s fixture. The date also coincides with Manchester City’s first red and black Away kit launch launched in 1969.

“Manchester City are one of the most exciting teams in the world, they always put on a show. For the Away jersey we wanted to bring back a popular design synonymous with some of the most successful City teams of the past, and infuse it with new energy,” said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “For the first time ever, we have placed the stripes at an angle, to pay tribute to the three rivers on the Club’s crest to create a bold and striking design. To celebrate the greatest show on the road we decided to launch the kit in Houston during the Club’s pre-season tour, with the fixture coinciding with the anniversary of the first moon landing and the Club’s first red and black Away kit.”

 

“It’s fantastic that the Club and PUMA have been able to work together to reinvent a classic and iconic shirt design from an important era of the Club’s history. I hope it brings a sense of nostalgia and pride to our fans around the world, in the same way it has for me,” said Club Ambassador Mike Summerbee. “I’ll be looking forward to seeing the shirt in action during our pre-season fixture against Club America and hope our fans in the US and those watching around the world are too.”

The new jersey arrives in two iterations. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

 

Celebrate iconic Manchester City moments with the 2022/23 Manchester City Away kit available from July 19th at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide.

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Herzogenaurach, Germany, July 28, 2022
NOT EVEN YOU KNEW YOU WERE THIS FAST. PUMA LAUNCHES THE ALL-NEW ULTRA ULTIMATE

Sports company PUMA has today revealed the all-new next generation ULTRA ULTIMATE. Speed is in PUMA’s DNA, and with the latest update to the super-light ULTRA, PUMA are pushing the limits of speed even further by applying their exclusive ULTRAWEAVE technology to football boots for the first time ever.

The next generation ULTRA turns seconds into records by fusing the new ultra-lightweight woven upper with a redesigned soleplate tooling for an explosive turn of speed. The gravity defying ULTRAWEAVE technology is PUMA’s lightest and most durable material and has been reinforced with the all-new PWRPRINT technology to provide ultimate stability and support, keeping your foot locked in for explosive straight-line speed.

The ULTRA has been designed to be ‘Too Fast for Them’, engineered to change the game with explosive speed giving you the edge that can be the difference between winning or losing. First or last. To be worn by some of the world’s most dynamic players, including Kingsley Coman, Christian Pulisic, Antoine Griezmann and Nikita Parris. The ULTRA ULTIMATE has been crafted to deliver the game’s fastest football boot.

“We are excited to unveil the newest iteration of the ULTRA, featuring ULTRAWEAVE and PWRPRINT technologies to push the limits of speed,” said Peter Stappen, PUMA Lead Product Line Manager Teamsport Footwear. “The new upper is made of PUMA’s lightest ever performance material and features at least 20% recycled content as we continue to strive for a more sustainable future with our football boots. Every aspect of the new ULTRA screams fast and for the first time on the ULTRA we have added the iconic Formstrip, but with a modern interpretation that honors our speed history.”

Following years of testing, PUMA’s special ULTRAWEAVE brand technology has been optimized and integrated into football boots for the first time. The material has also been enhanced with a TPU skin to provide incredible durability at minimum weight. The technology has already been utilized in PUMA’s apparel range and is the next step in the evolution of speed at PUMA.

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Herzogenaurach, Germany, August 4, 2022
PUMA AND MANCHESTER CITY HOST THEIR FIRST EVER METAVERSE KIT LAUNCH ON ROBLOX TO UNVEIL THE NEW 2022/23 THIRD KIT

Global sports company PUMA has launched the 2022/23 Manchester City Third kit in their first ever Metaverse kit launch. The vibrant new kit was unveiled for the first time on Roblox giving players the opportunity to explore and interact with the new kit in the PUMA and the Land of Games experience. The new Third jersey revealed in the experience celebrates Manchester creativity with a Fizzy Light and Parisian Night Color palette featuring bold details inspired by the city’s street art.

The special Metaverse event features a Manchester City reskin of the current lobby and stadium in PUMA and the Land of Games and for a limited time only, the experience will feature the Manchester City Home and Third kits. The event will also bring new community-created merchandise, new in-experience, Layered Clothing items and updates to featured activities. As part of the launch, a portal will open between Man City’s Blue Moon experience on Roblox, giving visitors the chance to earn a free item by visiting both experiences.

Additionally, for the first two weeks of the launch, users who compete and win in Football Rush in PUMA and the Land of Games are able to redeem a free digital Manchester City Third kit jersey. All other visitors will have the opportunity to purchase the new digital Manchester City Third kit in the PUMA gear shop on Roblox at https://www.roblox.com/groups/14466783/Puma#!/store.

To further support the launch, PUMA will be hosting a YouTube tournament in Football Rush that will consist of approximately ten participants split into two. The tournament will take place following the kit launch event with the winners of the tournament receiving $10,000 USD to be used on Roblox.

“We’re thrilled to continue evolving our experience within Roblox with our PUMA and the Land of Games,” said Ivan Dashkov, Creative Culture Director at PUMA. “We couldn’t think of a better partner than Manchester City and this kit launch to push the limits by doing something different and innovative. As we continue to test and learn in the Web3 space, we are looking forward to leveraging Roblox as a platform to connect with fans of all ages.”

“Manchester City has witnessed many kit launches throughout the Club’s history – including two of the most successful releases in recent months with the 2022/23 Home and Away kits,” commented Serena Gosling, Director of Retail and Licensing, City Football Group. “It is exciting that we’re able to work with PUMA to announce the launch of our first kit in the metaverse today. As a club we’re continually exploring new ways to innovate, collaborate and use the latest technology in order to challenge ourselves to ensure we engage with all areas of our fan base, particularly our younger audiences who are the next generation of fans.”

The Manchester City Third jersey features a hooped design drawing inspiration from the Manchester Worker Bee, a symbol of Mancunian character that found its way from the Manchester coat of arms to the city streets, walls and galleries. For the final touch, the hoops are treated with a special spray paint effect paying tribute to the creativity and artistry synonymous with Manchester.

The new Third kit physical jersey arrives in two iterations. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

Celebrate Manchester creativity with the 2022/23 Manchester City Third kit available from August 4th at PUMA stores, PUMA.com, the City store at the Etihad Stadium Store, mancity.com/shop, the PUMA store in PUMA and the Land of Games on Roblox at https://www.roblox.com/groups/14466783/Puma - !/store and at select retailers worldwide.

Puma
herzogenaurach, germany, april 22, 2021
PUMA UNVEILS INNOVATIVE CREATIVE DIRECTION FOR NEW FEDERATION AWAY JERSEYS

Global sports company PUMA has today launched groundbreaking and innovative new football kit designs for its 2021 Federation Away kits to be worn by the men’s, women’s and youth teams. The kits launch as part of PUMA’s ‘Only See Great’ platform, celebrating the unique cultural identity of PUMA’s leading federations: Italy, Austria, Czech Republic and Switzerland.

Looking to the major championships and beyond, teams must only see great: in every game, every action, every opportunity. Great is a vision. Inspired by the ‘Only See Great’ platform, PUMA reaches beyond the status quo to innovate and craft new creative directions for its key Federation Away kits, blurring the lines between football and fashion.


Each jersey symbolizes the national pride and identity of each nation. The kits are not only for the eleven players on the pitch, the 23-man playing squad or the federation, but for the countries and the millions of people they represent. To achieve this contemporary design, PUMA reimagined the positioning of kit marques and symbols, elevating the identity and visualization of the country name and flag colors by weaving them into the fabric. An additional key feature is the federation emblems of the teams has been tonally embossed throughout the jersey creating a unique visual aesthetic.


“Our new federation kits reimagine traditional kit design,” said Heiko Desens, Global Director Creative and Innovation. “Our aim was to create groundbreaking designs that bring newness and energy. Each kit celebrates national pride, inspiring our teams to achieve greatness at this summer’s major championships. We want to continue to push the boundaries, and this is just the beginning of an exciting new direction for PUMA.”


Wear your colors with pride. The PUMA Italy, Czech Republic and Switzerland Away kits are available from April 22nd at PUMA.com, PUMA stores and leading retailers worldwide. The PUMA Austria Away kit is available on pre-sale from April 22nd at ÖFB and PUMA stores before the global release on April 24th.

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ITALY

Made for millions. The new Italy Away kit celebrates all of Italy by featuring the country name and flag colors in a bright, brilliant graphic alongside the centrally aligned FIGC emblem and PUMA Cat. Navy blue accents add an elegant finishing touch to the white Away jersey. 

SWITZERLAND

Suisse is us. Packed with national pride, the new Away kit takes the Switzerland identity to new levels. The country name takes over the central position on a classic white jersey alongside the centrally aligned country flag and PUMA Cat. Red accents and a subtle tonal repeat of a swiss cross complete the design. 

AUSTRIA

Stand for Österreich. The new Austria Away kit celebrates community and togetherness, placing the country name and flag colors at the center of the design. The ÖFB federation emblem forms a tonal repeat graphic throughout, complemented by the centrally aligned PUMA Cat.  

CZECH REPUBLIC

This is the Czech Republic. Charged with pride and meaning, the new Away kit features the country name as the central element of the design, complemented by red and blue accents and a centrally positioned FACR federation emblem. 

herzogenaurach, germany - january 16, 2020
Be the Spark - PUMA unleash the Spark Pack

Sports company PUMA unveil the electrifying SPARK PACK. Featuring the PUMA FUTURE 5.1 in striking Ultra Yellow – PUMA Black and the PUMA ONE 20.1 in the Ultra Yellow – PUMA Black – Orange Alert colorway.

The SPARK PACK is for the players who SPARK their team – the game changers. Players who show unique technique or dynamic and incisive movement igniting creativity on the pitch. They are the new legends that energize the fans and strike fear into the hearts of their opponents. 

When asked about the SPARK PACK, Pep Guardiola said: “It all starts with a SPARK, that is how players become champions. They are the players that can change a game in an instant, they are the players who are redefining the game. The PUMA SPARK PACK is for the players who want to BE THE SPARK”.

 

The PUMA FUTURE 5.1 is inspired by the game’s most dynamic players. Incorporating adaptable NETFIT support into a fully knitted upper, the FUTURE reacts with the movement of the foot, enhancing both fit and stability, placing agility at the centre of its design. The PUMA FUTURE 5.1 SPARK colorway will be worn by Antoine Griezmann, Luis Suárez, Dzsenifer Marozsán and Marco Reus.

Crafted for precise touch, deadly accuracy and instinctual finishing, the PUMA ONE 20.1 combines the lightweight stabilizing properties of SPRINTWEB with premium K-Leather to create the complete balance of speed, touch and support. The PUMA ONE 20.1 SPARK colorway will be worn by Sergio Agüero, Nikita Parris, Axel Witsel and Eugénie Le Sommer.

Are you ready to BE THE SPARK? The SPARK PACK will be available on PUMA.com, at PUMA stores and at leading football retailers on January 16, 2020.

 

Puma
Herzogenaurach, germany, march 26, 2020
PUMA KING PLATINUM LAZERTOUCH OFFERS NEW LEVELS OF CONTROL

Sports company PUMA has introduced a new cutting-edge technology for football boots, which enhances the control properties of K-leather. This industry-first technology has been deployed for the first time ever in the new PUMA KING Platinum Lazertouch, which offers new levels of touch and feel on the ball.

PUMA KING PLATINUM LAZERTOUCH

The patented new Lazertouch technology is exclusive to PUMA and allows for a variety of specially crafted textures and graphics to be embossed onto the upper material of the boot. The technology developed in Germany, uses lasers to engrave detailed performance augmented patterns and textures to a mold, before it is fused together with the K-leather, enhancing the material’s existing control properties.

“The PUMA KING is synonymous with craftmanship and premium materials for ultimate ball control. The performance enhancing Lazertouch technology applied to key strike zones elevates the touch of every on-pitch maestro to a whole new level,” said Dominique Gathier, Head of Product Line Management Teamsport at PUMA. “This is just the first application of Lazertouch in our football footwear, and we are exploring further opportunities across our range of boot silos.” 

The PUMA KING Platinum Lazertouch is a super-soft, premium K-leather boot upper boosted with 3-D ‘touch’ texture for added control. The locked-in fit is refined with a knitted tongue and the ultra-modern slim silhouette combined with the super lightweight ‘RAPIDSPRINT’ outsole makes it the fastest and lightest PUMA KING ever.

The PUMA KING Platinum Lazertouch is available in PUMA White and in PUMA Black from March 26 on PUMA.com and at select retailers worldwide.

JOIN PUMA FOOTBALL, THIERRY HENRY, MARIO BALOTELLI AND KEVIN PRINCE BOATENG FOR AN INSTAGRAM LIVE YOU DO NOT WANT TO MISS

WHAT: Global sports brand PUMA is bringing together three of footballs biggest personalities for a candid talk about life and football. Join Thierry Henry as he hosts Mario Balotelli and Kevin Prince Boateng LIVE on PUMA Football’s Instagram for what promises to be a unique and entertaining live event. Follow @pumafootball, @thierryhenry, @mb459 and @princeboateng, activate the notifications for updates, and be ready to tune in.

WHO:

  • Thierry Henry is a PUMA ambassador and one of the most celebrated football players of his generation having played for both Arsenal and Barcelona. Thierry has won top international honors with France, winning both the 1998 FIFA World Cup and UEFA Euro 2000.
  • Mario Balotelli is a PUMA football player and one of football’s biggest personalities. Mario has played for an array of top clubs throughout Europe, including Inter Milan, Man City, AC Milan, Liverpool and represented Italy at UEFA Euro 2012 and the 2014 FIFA World Cup.
  • Kevin Prince Boateng is a PUMA football player who has played for some of the top football clubs in Germany, Italy, England and Spain, having also represented Ghana at the 2010 and 2014 FIFA World Cups.

WHEN: Thursday, April 16th, 2020 – 11am PST/ 2pm EST / 7pm BST / 8pm CEST

WHERE: Follow @pumafootball on Instagram and don’t forget to tune in.

 

 
Herzogenaurach, Germany, August 14, 2020
PUMA AND AC MILAN PRESENT THE NEW AC MILAN THIRD KIT INSPIRED BY ITALIAN HIGH-END FASHION

Sports company PUMA and AC Milan have today unveiled the new AC Milan Third Kit to be worn by the men’s, women’s and youth teams for the 2020/21 season. The Third Kit is inspired by the trail blazing designs of Milan’s Alta Moda.

Milan is the fashion capital of Italy and is regarded as one of the fashion capitals of the world – a symbol of luxury, sophistication and quality. Milan is rich with culture, a true cosmopolitan city with style at the core of the city’s DNA. To celebrate Milanese and Italian high-end fashion PUMA have created a unique AC Milan Third Kit by integrating a pattern synonymous with tailoring; the iconic Houndstooth pattern into the jersey’s design.

The Houndstooth pattern is characterized by an almost checked appearance, made up of a repeating geometric block. The pattern originated in Scotland and traditionally utilizes dark and light alternating checks. The pattern quickly became a staple pattern in wool suiting and outwear and became a pattern frequently utilized in Italian high-end fashion. To include a Milan specific detail, PUMA have rotated the original Houndstooth pattern 45 degrees to showcase the ‘M’ in the patterns design.

 

David Bremond, Head of Product Line Management Teamsport at PUMA said: “The AC Milan Third Kit is a continuation of our crafted by culture theme. We looked at how the city and the culture of Milan influences the world. Milan being the capital of fashion made it a logical choice to take our inspiration from such a strong cultural influence. This is the reason why we wanted to bring to life a classic pattern to celebrate the city’s culture through the lens of fashion. Never before have Milan had a kit using this fashionable color palette and for the first time ever, we have integrated an Alta Moda pattern into an AC Milan jersey.”

Casper Stylsvig, Chief Revenue Officer of AC Milan said: “Milan is a hub of elegance. Whether it be architecture, design, art, or fashion, there are very few that could compete with the city. Playing on the architectural brilliance of Milan for the Home Kit, we wanted to source inspiration from the fashion capital for our Third Kit this season, as a huge part of the city's global identity. The result was a decidedly innovative shirt that immediately met our taste and a colorway that will not only appeal to our AC Milan fan base but to the masses. A beautiful, rich product that showcases the beauty of the Milanese lifestyle and culture to an International audience." 

The new AC Milan Third Jersey is a rich teal color with the Houndstooth pattern printed tone on tone onto the bottom half of the jersey, complimented by teal shorts and socks to finish off the look.

The new jersey is equipped with PUMA's thermoregulation technology which provides an improved moisture management system to maintain the perfect body temperature. Combined with laser-cut perforation on the front and engineered jacquard at the back, the jersey offers the latest in fit and mobility for optimal performance.

The new AC Milan Third Kit is available from August 17th at PUMA.com, PUMA stores, AC Milan official stores, store.milan.com and at select retailers worldwide.

Puma Copyright
Herzogenaurach, germany, septmber 24, 2020
PUMA PRESENTS THE MANCHESTER CITY ESPORTS JERSEY

Sports company PUMA has today unveiled the first-ever Manchester City esports jersey for the 2020/21 season to be worn by Manchester City’s esports team. The bespoke new jersey has been specially developed exclusively for the esports team and features a stunning paisley pattern inspired by Manchester’s City’s Third kit.

Esports is a global phenomenon gaining immense popularity as a sport with spectators and players all over the world. PUMA is excited to continue its global esports strategy with the signing of some of the best esports organizations in the world. PUMA and Manchester City look to push the boundaries of football and gaming by creating a bespoke jersey exclusively for the Manchester City esports team to celebrate culture on the pitch and off the pitch. PUMA will continue this trend with more products dropping throughout the 2020/21 season.

The Manchester City esports jersey celebrates the rich music and fashion culture of the city. The jersey features a unique paisley pattern created for Manchester City featuring the details of the club’s crest. The pattern is synonymous with artists from the ‘Mod’ and the ‘Brit Pop’ eras of the 1990’s and was a staple of youth fashion in the 1960’s, influencing fashion and music culture in Manchester for generations. 

The new Manchester City esports jersey will be available from September 24th at PUMA.com, ManCity.com and at select retailers worldwide.

 

Herzogenaurach, germany, 07 october, 2020
PUMA AND MANCHESTER CITY HOST A ‘DESIGN A KIT COMPETITION’ TO GIVE YOUNG FANS THE OPPORTUNITY TO WIN AMAZING PRIZES DURING LOCKDOWN

Global sports brand PUMA has collaborated with Manchester City to host a special ‘Design a Kit’ competition.

Seeing their personal football-star in a Jersey they have designed, must be a dream for every football fan! Global sports company PUMA teamed up with Manchester City to give young people the opportunity to design their own jersey during the COVID – 19 lockdown period.

The competition garnered over 1000 entries from all over the world, with four finalists being selected. Sergio Agüero announced the lucky winner; 9-year-old Lucy Beth from Dublin who received a Sergio Agüero signed picture of her design and a replica version of her jersey. Manchester City also gave fans the opportunity to win Lucy’s jersey through their ‘Cityzens’ platform – giving all fans the opportunity to win one of a few exclusive shirts. 

Agueor Manchester City Design Competition
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