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Herzogenaurach, Germany, January 10, 2023
TO THE MOON AND BACK. PUMA INTRODUCES THE MANCHESTER CITY CHINESE NEW YEAR COLLECTION
Global sports company PUMA and Manchester City have today unveiled a special Chinese New Year Collection to celebrate the year of the Rabbit.

The new jersey pays tribute to the year of the Rabbit with a moon-inspired all-over print and golden details that mark the successful mission of China’s lunar rover, the Jade Rabbit in 2013. The Blazing Blue and Matte PUMA Gold jersey also features a unique sign-off on the neckline combining the Manchester City logo with bespoke interwoven rabbits.

 

The bold new collection celebrates the loyal Manchester City fans living in China, so fans from far and wide can show their love for the Sky Blues on matchday and every day even after the celebrations are over.

 

The Manchester City Chinese New Year Collection lands at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide from January 10th.

Herzogenaurach, Germany, January 19, 2023
SUPERCHARGE YOUR GAME WITH THE NEW PUMA ULTRA

When it comes to football and speed, more is more, and too much is just right. Channel your inner speedster with the help of the ultra-lightweight ULTRAWEAVE upper, PWRPRINT support, and running spike inspired SPEEDPLATE. It’s official: ULTRA is Too Fast for Them.

The next generation ULTRA Supercharge edition turns seconds into records by fusing the ultra-lightweight woven upper with a redesigned soleplate tooling for an explosive turn of speed.

The gravity defying ULTRAWEAVE technology is PUMA’s lightest and most durable material and has been reinforced with the all-new PWRPRINT technology to provide ultimate stability and support, keeping your foot locked in for explosive straight-line speed.

The ULTRA has been engineered to change the game with explosive speed by giving you the edge that can be the difference between winning or losing. First or last. PUMA’s special ULTRAWEAVE brand technology has been enhanced with a TPU skin to provide incredible durability at minimum weight.

5-D PWRPRINT technology has been placed in key strategic areas of the boot. The cross-divisional innovation provides micro-level reinforcement for optimal lockdown and support, whilst maintaining all the boot’s lightweight properties. The ULTRA also features an all-new soleplate constructed from a dual-density SPEEDPLATE outsole for next-level traction. The result is a more explosive plate and a more reactive toe box that provides added propulsion and energy transfer when going from 0 to fast.

 

The PUMA ULTRA Supercharge edition is available from January 19th at PUMA.com and at leading football retailers worldwide.

 

Somerville, Massachusetts, February 9, 2023
PUMA AND BALMAIN ANNOUNCE SECOND COLLABORATION
For his second Balmain x PUMA collaboration, Balmain Creative Director Olivier Rousteing has skillfully melded Parisian luxury heritage and American basketball excitement into an incredible slam dunk.

Balmain x PUMA’s newest collection centers around a special take on the historic Parisian house’s Balmain Court. For the limited-edition collaboration, the house’s basketball sneakers have been transformed with a golden Balmain tongue label, Balmain x PUMA heel webbing and one-of-a-kind Balmain basketball shoe box. These special-edition Balmain Courts make very clear the distinctive luxury fashion-meets-sports blend of this partnership, pairing the finest Italian leathers with the latest groundbreaking performance materials—including high- rebound ProFoam and high-abrasion rubber for multi-directional traction. 

 

The capsule’s clothing designs give a distinctive Parisian savoir-faire twist to a host of familiar American silhouettes, including the court-ready Balmain warm-ups and uniforms, as well as Balmain x PUMA cap and tees. There’s also a special varsity jacket design riffing on the signature Balmain Teddy jackets often spotted on the house’s runways during Paris Fashion Week. But it’s clear that the sure-to-be instant classic of this collection has to be the sleek, black-and-gold, Balmain-logo’d basketball.

Professional basketball players Skylar Diggins-Smith and Kyle Kuzma will be featured in the upcoming campaign for the Balmain x PUMA collab, with Kuzma premiering his favorite designs on February 8th before the Wizards vs Hornets match-up. 

 

The limited-edition PUMA x Balmain Court will be available globally on PUMA.com, Balmain.com and at the PUMA NYC flagship store, beginning February 18th. The limited-edition PUMA x Balmain clothing designs will be available from February 18th on Balmain.com and at the Balmain flagships in Paris, Milan, Las Vegas, Los Angeles, New York City and Miami. It will also be carried at Harrods Men (London), Printemps Homme (Paris) and Saks (New York).

 

Elaina Cipriano
Manager, Public Relations & Marketing Communications

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Herzogenaurach, Germany, April 27, 2023
THE PUMA KING PURSUIT. BIG GAME BOOTS FOR BIG GAME BALLERS

Sports company PUMA has today launched the PUMA KING Pursuit. Think big game boots for big game ballers.

Stand out when others back down. The new KING football boots are made for the final stretch of the season, when every play can make the difference between first and second, glory and defeat. The latest PUMA KING and football tech are paired with a bold new colorway, so you can push through anything and blaze past everyone on your way to the top of the table.

The PUMA KING Pursuit edition features PUMA exclusive K-BETTER, a completely new, non-animal based upper material for ultimate touch and control benefits because control is king. The innovative new upper also contains at least 20% recycled material as a step toward a better future.

K-BETTER has proven to outperform the previous KING K-Leather in testing for touch, comfort, and durability. PUMA is so convinced by the performance characteristics of K-BETTER that it will stop producing football boots with kangaroo leather altogether this year.

 

 

 

Apart from the redesigned upper, The KING also features a new lightweight outsole with an external heel counter, KING stability spine and conical studs, so you have as much control over your movements as you do over the ball. The KING includes a lightweight removable sockliner with NanoGrip technology to keep the foot locked in place to minimalize any loss of power when changing direction.

Chase glory with the PUMA KING Pursuit edition available from April 27th at PUMA.com, PUMA stores and specialist football retailers worldwide.

 

Herzogenaurach, May 12, 2023
PUMA x Modibodi® offer athletes a new future in sportswear, making it more comfortable to bleed, whatever uniform you play inYou take on the game. We’ll take care of leaks.

Global sports company PUMA and absorbent apparel brand, Modibodi® are launching the third drop of their best-selling active period underwear range; combining Modibodi’s unique, patented technology with world-class expertise from PUMA.

Ever worn white or tight sports uniforms that made you feel uncomfortable about leaking when playing on your period? Or felt exposed in sportswear that left the wings and strings of your disposables on display?

From archaic sports codes to national team uniform fines, athletes are often told to keep playing on their period, when what they’re told to wear makes it extremely uncomfortable and anxiety inducing.

But that’s about to change. Enter PUMA x Modibodi active period underwear.The new PUMA x Modibodi active period underwear is in league of its own – made for maximum protection and performance on and off the court, field or gym floor. The collection combines soft, breathable fabrics that stretch and move with your body with Modibodi’s concealed absorbent lining, proven to keep you free from leaks, sweat and discharge. 

Modibodi Ambassador and Brisbane City FC Captain, Jamilla Riley, says: “As someone who menstruates and plays soccer in a white uniform, I can attest to the discomfort and anxiety that combination can create, particularly when you are young. You spend your time shamed by the fear of leaks, and it can take all your mental strength to refocus on the game at hand. That’s why I’m such an advocate of the new PUMA x Modibodi active period undies. The designs not only bring some much-needed innovation to the sportswear market, but they also help support your menstruating body so you can play without fear of leaking and kick some goals. Who knew playing on your period could be this comfy It’s liberating!”

Modibodi Design and Innovation Director, Charissa Lanham says: “We wanted to destigmatise the challenges of menstruating whilst competing and show athletes a new world in which they can feel confident and supported to play while they bleed. We worked with PUMA to design a range of active period underwear that utilises Modibodi’s world-first patented technology which includes a leak-proof barrier layer for secure protection; meaning athletes can focus on their game, not their period.”

A workout staple, the PUMA x Modibodi collection absorbs fast and offers peace of mind on the pitch by replacing the need for disposable pads, liners and tampons as you play. The super slim, absorbent black lining is designed to help prevent leaks and unwanted stains. Featuring 3 layers of built-in technology that can hold up to 15ml (or 2-3 tampons) without staining your activewear or sports uniform. To ensure comfort, each design is crafted from 82% recycled material, includes a wider logo waist band for security whilst playing and an aerated mesh side panel to maximise airflow. Modibodi’s proprietary Modifier Technology™ then works to wick moisture and sweat, locking away fluid and odour to keep you feeling fresh and dry.

Available in a two-colour ways Black/Platinum Grey and Black/Green, the collection consists of 3 styles in a range of Light-Moderate to Moderate-Heavy absorbencies, making them ideal to absorb your period and sweat, and keep you fresh and dry, way beyond the final whistle.

The PUMA x Modibodi collection is available online at modibodi.com. The PUMA x Modibodi collection is available in selected stores and online at puma.com and modibodi.com.

Herzogenaurach, Germany, May 18, 2023
THE PUMA KING ICON. BE THE NEXT ONE
Sports company PUMA has today launched the PUMA KING Icon edition to celebrate PUMA’s history in football by honoring some of the greatest players of all time who wore the PUMA KING: Eusébio, Pelé, Johan Cruyff, Lothar Matthäus and Diego Maradona.

KING has always stood for excellence. For decades the best players in the world wore KING while winning everything. They controlled the game with a touch of class as KINGs of the game. To celebrate their legacy the new state-of-the-art KING features a special colorway that combines the national colors of the five icons who co-wrote the history of PUMA, KING and football itself.

The PUMA KING Icon edition features PUMA exclusive K-BETTER, a completely new, non-animal based upper material for ultimate touch and control benefits because control is king. The innovative new upper also contains at least 20% recycled material as a step toward a better future. 

K-BETTER has proven to outperform the previous KING K-Leather in testing for touch, comfort, and durability. PUMA is so convinced by the performance characteristics of K-BETTER that it will stop producing football boots with kangaroo leather altogether this year.

Apart from the redesigned upper, The KING also features a new lightweight outsole with an external heel counter, KING stability spine and conical studs, so you have as much control over your movements as you do over the ball. The KING includes a lightweight removable sockliner with NanoGrip technology to keep the foot locked in place to minimalize any loss of power when changing direction.

Be the next icon with the PUMA KING Icon edition available from May 18th at PUMA.com, PUMA stores and specialist football retailers worldwide. 

Herzogenaurach, Germany, 11 February, 2022
PUMA SERVES UP ITS FIRST VEGAN LEATHER FOOTBALL BOOT WITH THE KING PLATINUM 21 VEGAN
Sports company PUMA has today unveiled its first ever PUMA KING football boot made entirely from animal-free materials: The KING Platinum 21 Vegan. The forward-thinking, future-conscious new boot retains the KING signature style, touch and comfort but adds a special new spin on the football icon.

Hailing over half a century of heritage and legacy, the KING Platinum 21 Vegan is made for the modern playmakers who are looking for animal-free products. As football gets faster and faster, control is key, so the re-engineered KING takes its signature look and upgrades your game to the next level.

Featuring super-soft 100% Vegan leather and 100% Vegan knitted yarns for exceptional fit and comfort, PUMA continues to strive for more sustainable and eco-friendly products. The KING Platinum 21 Vegan integrates exclusive KINGForm technology - a rib structure that fuses to the Vegan leather upper in key contact areas to deliver superior touch and increased responsiveness.

A super lightweight PEBA soleplate is built around a stability spine to provide optimal traction and support for dynamic movements without the use of any animal-based adhesives, with all prints on the boot utilizing only Vegan pigments. 

 

The KING Vegan incorporates a brand-new, specially crafted KomfortSystem for next-level comfort with extremely soft anatomical padding for heel lockdown and optimized fit. Additionally, the KING Platinum 21 Vegan features multi-directional conical studs for enhanced agility and a molded sock liner with NanoGrip technology to ensure superior energy transmission, cushioning and anti-slip properties.

“The KING Platinum 21 Vegan is an exciting milestone for PUMA as we utilize Vegan friendly materials and offer an alternative to animal-based leather products,” said Florian Nemetz, Senior Product Line Manager Teamsport Footwear. “We will continue to use Vegan materials in future products as we aim to offer an alternative to traditional leather products. The boot maintains all the key benefits and performance properties of the KING, but utilizes a special new Vegan upper material, which provides fantastic touch properties, comfort and class synonymous with the PUMA KING.”

 

The all-new PUMA KING Platinum 21 Vegan in Ivory Glow, Green Glare and PUMA Black is available from February 11th at PUMA.com, PUMA stores and select retailers worldwide.

SOMERVILLE, MASS., FEBRUARY 23, 2022
“THE BATMAN” STEPS INTO THE SPOTLIGHT WHEN LIMITED-EDITION COLLECTION BY PUMA, WARNER BROS. CONSUMER PRODUCTS AND DC LAUNCHES FEBRUARY 26
Gear up, Gotham City. The PUMA x Batman limited-edition collection will be available February 26, from global sports company PUMA, in collaboration with Warner Bros. Consumer Products and DC. The collection is inspired by the new Warner Bros. Pictures film “The Batman,” releasing in theaters internationally beginning March 2 and in the US on March 4.

The grittiness of Gotham City and the heroics of Batman stand out in this new PUMA collection by drawing inspiration from the highly anticipated new film. The full collection merges culture with sport, bringing Batman, the Batmobile, and Bat emblem to life across various footwear styles, accessories, and apparel products. The collection captures the essence of the film through moody colors, dramatic design elements, and Batsuit-inspired cut lines and Batman graphics.

The PUMA x Batman collection features apparel, including hoodies, T-shirts, T7 track suits, shorts, leggings, hats, and more. Also releasing as part of the collection are special Batman ULTRA and FUTURE Z football boots. Additional items include, PUMA running and training products, featuring dryCELL technology to wick moisture and ergonomic cutlines for ease of movement that will allow fans to run through the streets of Gotham City and beyond.

Footwear pieces, launching later this year, include a twist on the classic PUMA Suede, a Fierce 2 inspired by Selina Kyle (Catwoman), an all-over black RS-X silhouette with red accents, a sleek all-black Mayze with a pop of red in the formstrip, and two Court Rider hoops styles that pay homage to Batman and Catwoman.

Fans of "The Batman” and PUMA can suit up in the new collection, available in adult and kids sizing, starting February 26, with footwear styles releasing later this year. The PUMA x Batman collection will be available at PUMA.com, at PUMA Stores and select retailers worldwide.

Melissa Garbayo
Team Head Public Relations North America

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Herzogenaurach, Germany, May 13, 2022
CRAFTED FOR ULTIMATE CONTROL: PUMA PRESENTS THE FUTURE 1.3 LAZERTOUCH
Laser meets leather for the special-edition launch of the PUMA FUTURE 1.3 Lazertouch, combining a super-soft, premium black leather FUTURE 1.3 with exclusive, cutting-edge Lazertouch technology to enhance both touch and control.

Craft and speed meet ultimate control. Wrapped in fresh-black premium leather, the FUTURE 1.3 is treated with proprietary Lazertouch technology to provide laser-guided touch on the ball at any time, pitch, or pace. The patented Lazertouch technology integrates specially crafted textures at key contact zones for superior grip on the ball in all conditions.

The FUTURE 1.3 has been crafted to enhance the playing style of the world’s most creative mavericks. Built around adaptive FUZIONFIT+ compression technology, the boot provides optimal lock-in and support for explosive movements. The premium leather upper enhanced with Lazertouch technology combines for a soft, touch sensitive material for optimal command over the ball. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to enable unpredictable changes in pace and direction to drive the opposition crazy.

The PUMA FUTURE 1.3 Lazertouch is available from May 13th at PUMA.com and at leading football retailers worldwide.

Herzogenaurach, Germany, May 13, 2022
ALL HAIL THE KING: THE PUMA KING PLATINUM 21
Sports company PUMA has today launched a fresh new color update to the reigning champion of the pitch, the PUMA KING Platinum 21. The KING Platinum reimagines the ultimate classic in PUMA Black and Neon Citrus, made for ultimate touch and control. The KING Platinum is a boot fit for kings.

Hailing over 50 years of heritage and legacy, the KING Platinum 21 is made for the modern playmakers. The most iconic football boot is back and better than ever. As football gets faster and faster, control is key, so the reengineered KING takes its signature look and upgrades your game to the next level.

The KING Platinum 21 features the brand-new KINGForm technology: a rib structure that fuses to the super-soft leather upper in key contact areas to deliver superior touch and increased responsiveness. The KING combines an aggressive MoveKontrol Plate outsole for optimized traction and specially crafted KomfortSystem for next-level comfort with super-soft anatomical padding and a knitted tongue for a natural snug fit.

Take the throne with the PUMA KING Platinum 21, available from May 13th at PUMA.com, PUMA stores and select retailers worldwide.

Herzogenaurach, Germany, May 19, 2022
PLAY FOREVER. PUMA AND MANCHESTER CITY CELEBRATE ICONIC TEAMS OF THE PAST AND CLUB LEGEND COLIN BELL WITH THE NEW 2022/23 HOME KIT
Global sports company PUMA has today launched the 2022/23 Manchester City Home kit, inspired by the entertaining City teams of the late 1960’s and one of their leaders and club icon Colin Bell.

From 1967 to 1971, no team could match the style and swagger of Manchester City. Their pass-and-move, end-to-end attacking football was ahead of its time. City went on to win every domestic title and top it off with the European Cup Winners’ Cup. They did so in a way that, half a century on, inspires the new generation of players as they continue to push boundaries at home and in Europe.

Sitting among the pantheon of extraordinary footballers that have graced the Manchester City team is Colin Bell. One of City’s greatest ever players, Bell was inspirational for the club. In 1967 he led the team to their first league title in 31 years. Inspired by kits worn in Bell’s era, the new Home kit pays tribute to him as one of Manchester City’s biggest icons. Here, there, everywhere Bell was a fan favorite for his incredible athleticism and limitless stamina. He was the heart of the side.

The new 2022/23 Home kit echoes the classic designs of the past, placing the club crest at the center of the light blue jersey with signature maroon trims on the sleeve cuffs. The crown logo placed inside the neckline pays tribute to “Colin the King”.

“The new Manchester Home kit is a fitting tribute to classic City Home kits styles of the past. We wanted to create a modern spin on the jerseys worn between 1967 to 1971,” said Marco Mueller, Senior Head of Product Line Management Teamsport Apparel. “The maroon trim was an important detail because this was an iconic color seen on many of the previous City Home kits. The jersey is a great homage to the entertaining teams of old and the exciting free-flowing football of the current City team.”

Jon Bell, Colin’s son, said, “As a family, we’re incredibly touched that the club and PUMA have chosen to remember the teams of the late 1960’s and my dad with next season’s Home kit – it’s a beautiful gesture. It really captures the history and togetherness of Manchester City as a club, and I hope the fans like it and can remember those great moments.”

The new jersey arrives in two iterations. The authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place.

Celebrate icons of the past with the 2022/23 Manchester City kit available from May 19th at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide.

Herzogenaurach, Germany, May 25, 2022
PUMA AND LALIGA UNVEIL THE OUT OF THIS WORLD PUMA ORBITA LALIGA 2022/23 MATCH BALL
Sports company PUMA and LaLiga have today unveiled the official LaLiga Santander and LaLiga SmartBank match football for the 2022/23 LaLiga season: the PUMA ORBITA LaLiga. The new ball features powerful visuals inspired by the hypnotic effect of a kaleidoscope. The vibrant fuchsia, blue and yellow colors Integrated into the white base ensures excellent ball visibility.

The PUMA ORBITA LaLiga ball offers a unique configuration of 12 large star-shaped panels which results in a reduced number of seams, allowing for a better connection with the ball. The ORBITA uses state-of-the-art technology to create the optimal sphere that maintains its shape and allows for less water absorption.

A POE foam is added to increase touch sensitivity, providing a firmer feel and better bounce consistency. In addition, the 1.2mm textured 3D PU surface improves aerodynamics and makes the ball more resistant to abrasion and wear, resulting in increased durability. The ball also features a rubber bladder and PAL (PUMA Air Lock) valve for optimal air retention and rebound properties.

The ORBITA is a FIFA approved match ball, a guarantee of high performance that will create out of this world moments on the pitch by PUMA players that include Jan Oblak, Antoine Griezmann, Memphis Depay, Stefan Savic and Yunus Musah.

The ORBITA LaLiga launch took place simultaneously in eight countries around the world including Spain, South Korea, Egypt, the Philippines, Mexico, Nigeria, South Africa, and Thailand. The Spanish event was held at the newly opened “LaLiga TwentyNine’s” restaurant on Madrid’s Gran Via, which was restyled for the occasion and featured an interactive experience inspired by the new ball.

The PUMA ORBITA LaLiga 2022/23 match ball is available from May 25th at PUMA.com and at select retailers worldwide.

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