Herzogenaurach, Germany, August 4, 2022
PUMA AND MANCHESTER CITY HOST THEIR FIRST EVER METAVERSE KIT LAUNCH ON ROBLOX TO UNVEIL THE NEW 2022/23 THIRD KIT

Global sports company PUMA has launched the 2022/23 Manchester City Third kit in their first ever Metaverse kit launch. The vibrant new kit was unveiled for the first time on Roblox giving players the opportunity to explore and interact with the new kit in the PUMA and the Land of Games experience. The new Third jersey revealed in the experience celebrates Manchester creativity with a Fizzy Light and Parisian Night Color palette featuring bold details inspired by the city’s street art.

The special Metaverse event features a Manchester City reskin of the current lobby and stadium in PUMA and the Land of Games and for a limited time only, the experience will feature the Manchester City Home and Third kits. The event will also bring new community-created merchandise, new in-experience, Layered Clothing items and updates to featured activities. As part of the launch, a portal will open between Man City’s Blue Moon experience on Roblox, giving visitors the chance to earn a free item by visiting both experiences.

Additionally, for the first two weeks of the launch, users who compete and win in Football Rush in PUMA and the Land of Games are able to redeem a free digital Manchester City Third kit jersey. All other visitors will have the opportunity to purchase the new digital Manchester City Third kit in the PUMA gear shop on Roblox at https://www.roblox.com/groups/14466783/Puma#!/store.

To further support the launch, PUMA will be hosting a YouTube tournament in Football Rush that will consist of approximately ten participants split into two. The tournament will take place following the kit launch event with the winners of the tournament receiving $10,000 USD to be used on Roblox.

“We’re thrilled to continue evolving our experience within Roblox with our PUMA and the Land of Games,” said Ivan Dashkov, Creative Culture Director at PUMA. “We couldn’t think of a better partner than Manchester City and this kit launch to push the limits by doing something different and innovative. As we continue to test and learn in the Web3 space, we are looking forward to leveraging Roblox as a platform to connect with fans of all ages.”

“Manchester City has witnessed many kit launches throughout the Club’s history – including two of the most successful releases in recent months with the 2022/23 Home and Away kits,” commented Serena Gosling, Director of Retail and Licensing, City Football Group. “It is exciting that we’re able to work with PUMA to announce the launch of our first kit in the metaverse today. As a club we’re continually exploring new ways to innovate, collaborate and use the latest technology in order to challenge ourselves to ensure we engage with all areas of our fan base, particularly our younger audiences who are the next generation of fans.”

The Manchester City Third jersey features a hooped design drawing inspiration from the Manchester Worker Bee, a symbol of Mancunian character that found its way from the Manchester coat of arms to the city streets, walls and galleries. For the final touch, the hoops are treated with a special spray paint effect paying tribute to the creativity and artistry synonymous with Manchester.

The new Third kit physical jersey arrives in two iterations. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

Celebrate Manchester creativity with the 2022/23 Manchester City Third kit available from August 4th at PUMA stores, PUMA.com, the City store at the Etihad Stadium Store, mancity.com/shop, the PUMA store in PUMA and the Land of Games on Roblox at https://www.roblox.com/groups/14466783/Puma - !/store and at select retailers worldwide.

Puma
Herzogenaurach, Germany, August 23, 2022
PUMA CAPTURE THAT MILAN TOUCH WITH THE NEW AC MILAN THIRD KIT INSPIRED BY MILANESE STYLE AND THE FLAG OF MILAN
PUMA has today unveiled the stylish new AC Milan Third kit for the 2022/23 season to be worn by the men’s, women’s and youth teams in their respective competitions.

“Milan is an immensely proud city steeped in culture and style. We wanted to do something very different and unique with the new Third jersey by utilizing a new trend driven color to match the forward-thinking fashion of Milan,” commented Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “Another key aspect of the kit is the integration of the flag of Milan that has been placed in the center of the jersey as a tonal graphic to honor the passion and pride of the Milanese people.”

Casper Stylsvig, Chief Revenue Officer of AC Milan, commented: “We are truly excited to release our Third kit today, which, thanks to the fantastic work of our partner PUMA, combines our heritage and our innovative spirit. By reinterpreting some of the city’s symbols in a modern style, we believe we have been able to create a unique product, which can be worn both on and off the football pitch.”

The new Third kit embraces the strategic direction undertaken by AC Milan and PUMA, with the two brands utilizing the style, fashion, and culture of Milan to develop performance and off-pitch fashionable products that tap into the unique Milanese style. A direction that transpires from the official photoshoot of the campaign, which features local Milanese talent, creatives and players from the AC Milan men’s and women’s teams as part of a stylish and elegant ensemble.


The new jersey arrives in two iterations. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both the Authentic and Replica jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

Celebrate Milanese style with the 2022/23 AC Milan Third kit, available from August 23rd at PUMA stores, PUMA .com, at the AC Milan store at the AC Milan Stadium and acmilan.com/shop and at select retailers worldwide.

The new Third kit will debut on Saturday 23rd August, when the men’s team take on Bologna at the San Siro Stadium in the third matchday of the 2022/23 Serie A season.


Herzogenaurach, Germany, September 15, 2022
CONTROL IS KING WITH THE PUMA KING PLATINUM 21
Sports company PUMA has today launched a fresh new color update to the reigning champion of the pitch, the PUMA KING Platinum 21. The KING Platinum takes touch and responsiveness to the next level in a new Asphalt-Fizzy and Light-Periscope colorway. A boot fit for kings.

The KING Platinum 21 features innovative KINGForm technology: a rib structure that fuses to the super-soft leather upper in key contact areas to deliver superior touch and increased responsiveness. The KING combines an aggressive MoveKontrol Plate outsole for optimized traction and specially crafted KomfortSystem for next-level comfort with super-soft anatomical padding and a knitted tongue for a natural snug fit.

Control is king with the PUMA KING Platinum 21, available from September 15th at PUMA.com, PUMA stores and select retailers worldwide.


Herzogenaurach, Germany, September 26, 2022
LEAVE YOUR LEGACY WITH THE CP COLLECTION
PUMA has today launched the striking new CP collection in collaboration with Christian Pulisic. With his first signature collection, PUMA and Christian channel the drive, hustle, and fearless mindset that made him the leader of a new generation, on and off the soccer pitch.

The American inspired collection images were captured near Christian’s residence in Florida and was worn by Christian and youth soccer players from the United States who he hopes to inspire as part of his legacy project.

A project that will see Christian open small-sided soccer pitches across America to give kids the chance to play soccer, with the aim to increase participation at grass roots level. Christian is a firm believer that soccer is for everyone and through the legacy project this is his biggest goal.

 

The new collection features his brand new CP logo throughout, with bold graphics and colors inspired by Christian’s legacy in the making. The collection also marks the first reveal of his brand new logo that was created collaboratively between Christian and PUMA.

The collection features Christian’s very own red, white and blue inspired ULTRA Soccer Boots, the CP Soccer 2 LS Jersey, CP Soccer Jersey and the CP Track Jacket all in adult and junior sizes with the CP Soccer Pant in adult sizes only. The collection also features the CP10 Performance Ball and the CP10 Graphic Ball.

 

Leave a legacy with the CP collection, available from September 26th at PUMA.com, PUMA stores, the PUMA App and select retailers worldwide.

 

Herzogenaurach, Germany, December 21, 2022
Keep Warm and Stay Blue with The Manchester City Winter Pack

Global sports company PUMA and Manchester City have today launched the Winter Pack full of ice-cold style to keep you warm during the blue winter months. Don’t let anything stand between you and your team – especially not the weather.

The new capsule collection features an oversized Manchester City winter jersey, reversible half-zip jacket, and RE:Fill padded jacket, so you can keep warm and singing the blues all year round, no matter where or when City play.

 

The oversized winter jersey features dryCELL performance technology designed to wick moisture from the body and keep you free of sweat and is made with at least 50% recycled material. The half-zip reversible jacket includes ULTRAWEAVE, ultra-light, 4-way stretch fabric engineered to reduce weight and friction.

 

The jacket also includes warmCELL breathable warm weather technology designed to trap heat close to your body and keep you warm. The jacket is made with at least 50% recycled material as a step toward a better future.

 

Stay warm and keep blue with the Manchester City Winter Pack available from December 21st at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide.

 

Herzogenaurach, germany, january 21, 2021
CHANGE THE GAME WITH THE NEW PUMA ULTRA
Sports company PUMA has today launched the GAME. ON. edition of the uncatchable ULTRA 1.2 football boot. Take the ball and take over the game. Every training session, every game, every minute is an opportunity to turn it on. Game. On. is a mindset that pushes you to elevate your game, take on all comers and forge a path to greatness.

The latest evolution of the UTLRA features an ultra-lightweight MATRYXEVO upper providing superior stability, durability and traction for explosive forward motion speed and acceleration. The feeling of velocity is built into the explosive design by combining the fully engineered MATRYXEVO upper with an instinctive Peba SpeedUnit outsole, creating the ultimate weapon of speed to be worn by some of the world’s best attacking players: Antoine Griezmann, Sergio Agüero and Eugénie Le Sommer.

The lightweight Peba SpeedUnit outsole features a split sole design inspired by PUMA’s track running heritage. The soleplate combines subtle spikes in the forefront and V-shaped studs configured for lightning speed and acceleration. A thin GripControl Pro skin is applied in key areas to provide complete control on the ball at uncatchable speeds.

 

The ULTRA 1.2 in PUMA black, white, red blast and yellow-alert is part of the GAME.ON. pack that includes the groundbreaking new FUTURE Z 1.1 and is available from January 21st at PUMA.com, PUMA stores and at leading football retailers worldwide.

herzogenaurach, germany, march 11, 2021
PUMA LAUNCHES NEW HANDBALL PERFORMANCE FOOTWEAR COLLECTION 
Sports company PUMA has today revealed new handball performance footwear silos: Accelerate and Eliminate, featuring groundbreaking innovation to deliver against the specialist demands of the fastest team sport in the world. Both shoes will be worn by the leading PUMA players at the upcoming Olympic Handball Tournament qualification matches in Berlin (Germany), Montpellier (France), Trondheim (Norway) and EHF Euro 2022 qualifiers in March 2021. 

Inspired by the mission to push sport forward, the Accelerate and Eliminate continue the PUMA handball footwear tradition started in 1948. The latest shoes are inspired by the PUMA back catalogue, as the company reintroduces the iconic Accelerate (2005) and Eliminate (2011) shoes. Both trailblazing silos have been updated to combine the best of PUMA brand technologies and handball performance insight, delivering the fastest and most explosive handball performance footwear the company has ever made. 



On the court, speed is king. Accelerate Turbo NITRO is designed for wingers and the fastest players, introducing new standards in lightweight performance and energy return. The shoe features NITRO Foam for enhanced cushioning and propulsion, FURYCAGE+ and an engineered upper for multi-directional movement stability. The Accelerate will be endorsed by the leading PUMA players Luc Abalo (France), Timo Kastening, Tobias Reichmann and Emily Bölk (Germany), Mathias Gidsel, Jacob Holm, Emil Jakobsen and Lasse Andersson (Denmark), Daniel Pettersson (Sweden) and Veronica Kristiansen (Norway).

Eliminate Power NITRO is designed to meet the needs and enhance the performance of powerful playmakers. The Eliminate features NITRO Foam for optimized cushioning and propulsion, as well as the WEBCAGE+ and PWRPLATE technology for explosive cuts. The shoe will be worn by Dika Mem, Hugo Descat (France), Paul Drux, Fabian Wiede and Hendrik Pekeler (Germany), Rasmus Lauge (Denmark) and Andreas Nilsson (Sweden). 



“The Accelerate and Eliminate shoes are the culmination of thousands of hours of research and testing,” said Matthias Bäumer, General Manager BU Teamsport at PUMA. “The introduction of the new Accelerate and Eliminate is a statement for a new era of PUMA Handball. We have completely reimagined our product engine, investing in sports marketing partnerships and communications to bring our brand energy and passion to the handball category and push the sport forward, faster, through culture, innovation and conversation.”

In addition to the company’s player portfolio, PUMA is a proud partner of the German Handball Association (Deutscher Handballbund) and the Danish Handball Federation (Dansk Håndbold Forbund). Having won their second consecutive World Men's Handball Championship title in January 2021, the reigning men’s Olympic champions Denmark will look to retain their title at the upcoming Summer Olympics.



PUMA-sponsored club sides include Füchse Berlin, Rhein-Neckar Löwen (Germany), Montpellier Handball (France), Viborg HK, Skanderborg Håndbold, Skjern Håndbold, and NFH Nykøbing Falster Håndbold (Denmark) and LUGI Handboll (Sweden).

Accelerate Turbo NITRO and Eliminate Power NITRO Launch Editions are available at leading handball accounts Weplayhandball, Indoortrends (both Germany) and H-Shop (Denmark) from April 1, 2021. The full PUMA handball footwear range will launch in May 2021 at PUMA.com and other handball retailers.

Herzogenaurach, germany, april 2, 2021
“ONLY SEE GREAT”: UNLOCK GREATNESS WITH THE SPECTRA PACK
Sports company PUMA has today launched the Spectra Pack, as part of PUMA’s ‘Only See Great’ platform, aimed to spark a spirit of optimism, self-belief, hope and community in a year PUMA hope will bring moments of greatness in sport.

The Spectra Pack features the FUTURE Z 1.1 and ULTRA 1.2 football boots in bright, brilliant graphics inspired by bands of refracted color, pushing you to see beyond the ordinary and create moments that give meaning and importance to the sport: from the final rounds of the club season to the finals of major international championships. 

Great is everywhere. It’s in the streets, on the pitches and the parks. It is a promise you make to yourself to never look back and to never back down. No matter what. Great starts when you look past mediocre, ok and good, Now is the time to ‘Only See Great’.

The FUTURE Z 1.1 has been crafted to enhance the playing style of the world’s most creative and entertaining players. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to drive the opposition craZy.

The ULTRA 1.2 has been engineered for ultimate speed. For the players who leave the opposition in their dust. The ULTRA features an ultra-lightweight MATRYXEVO upper to provide superior stability, durability and traction for explosive forward motion, speed and acceleration. The feeling of velocity is built into the explosive design by combining the fully engineered MATRYXEVO upper with an instinctive Peba SpeedUnit outsole, creating the ultimate weapon for speed.

The lightweight Peba SpeedUnit outsole features a split sole design inspired by PUMA’s track running heritage. The soleplate combines subtle spikes in the forefront and V-shaped studs configured for lightning speed and acceleration. A thin GripControl Pro skin is applied in key areas to provide complete control on the ball at uncatchable speeds.



Unlock greatness with the PUMA Spectra Pack, available on pre-sale from April 2nd at PUMA.com and key football accounts, with global release on April 8th at PUMA.com, PUMA stores and at leading football retailers worldwide.

herzogenaurach, germany, april 22, 2021
PUMA UNVEILS INNOVATIVE CREATIVE DIRECTION FOR NEW FEDERATION AWAY JERSEYS

Global sports company PUMA has today launched groundbreaking and innovative new football kit designs for its 2021 Federation Away kits to be worn by the men’s, women’s and youth teams. The kits launch as part of PUMA’s ‘Only See Great’ platform, celebrating the unique cultural identity of PUMA’s leading federations: Italy, Austria, Czech Republic and Switzerland.

Looking to the major championships and beyond, teams must only see great: in every game, every action, every opportunity. Great is a vision. Inspired by the ‘Only See Great’ platform, PUMA reaches beyond the status quo to innovate and craft new creative directions for its key Federation Away kits, blurring the lines between football and fashion.


Each jersey symbolizes the national pride and identity of each nation. The kits are not only for the eleven players on the pitch, the 23-man playing squad or the federation, but for the countries and the millions of people they represent. To achieve this contemporary design, PUMA reimagined the positioning of kit marques and symbols, elevating the identity and visualization of the country name and flag colors by weaving them into the fabric. An additional key feature is the federation emblems of the teams has been tonally embossed throughout the jersey creating a unique visual aesthetic.


“Our new federation kits reimagine traditional kit design,” said Heiko Desens, Global Director Creative and Innovation. “Our aim was to create groundbreaking designs that bring newness and energy. Each kit celebrates national pride, inspiring our teams to achieve greatness at this summer’s major championships. We want to continue to push the boundaries, and this is just the beginning of an exciting new direction for PUMA.”


Wear your colors with pride. The PUMA Italy, Czech Republic and Switzerland Away kits are available from April 22nd at PUMA.com, PUMA stores and leading retailers worldwide. The PUMA Austria Away kit is available on pre-sale from April 22nd at ÖFB and PUMA stores before the global release on April 24th.

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ITALY

Made for millions. The new Italy Away kit celebrates all of Italy by featuring the country name and flag colors in a bright, brilliant graphic alongside the centrally aligned FIGC emblem and PUMA Cat. Navy blue accents add an elegant finishing touch to the white Away jersey. 

SWITZERLAND

Suisse is us. Packed with national pride, the new Away kit takes the Switzerland identity to new levels. The country name takes over the central position on a classic white jersey alongside the centrally aligned country flag and PUMA Cat. Red accents and a subtle tonal repeat of a swiss cross complete the design. 

AUSTRIA

Stand for Österreich. The new Austria Away kit celebrates community and togetherness, placing the country name and flag colors at the center of the design. The ÖFB federation emblem forms a tonal repeat graphic throughout, complemented by the centrally aligned PUMA Cat.  

CZECH REPUBLIC

This is the Czech Republic. Charged with pride and meaning, the new Away kit features the country name as the central element of the design, complemented by red and blue accents and a centrally positioned FACR federation emblem. 

herzogenaurach, germany, may 21, 2021
(RE)MAKE HISTORY:PUMA AND BORUSSIA DORTMUND REVEAL NEW HOME KIT FOR THE 21/22 SEASON
Global sports company PUMA has today launched the new Borussia Dortmund Home Kit for the 2021/2022 season to be worn by the Men’s, Women’s and youth teams. BVB will debut the new Home kit in the last home game of the season against Bayer 04 Leverkusen.

BVB (RE)MAKE HISTORY. Aiming to spark a new era of brilliant play and success, BVB look within to celebrate the club’s proud history, paying tribute to iconic designs from the club’s past and the legends who wore them.

The new jersey features Dortmund’s traditional yellow, with thin black stripes placed on the sleeves adding a classic contrast to the yellow and features the latest in performance innovation.

The new Home jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

Honor the past and look to the future with the new BVB Home kit available from May 21st at PUMA.com, PUMA stores, in the BVB online shop and at specialist retailers worldwide.

HERZOGENAURACH, germany, june 1, 2021
PUMA DROPS NEW NJR BRAZIL COLLECTION
Sports company PUMA has today unveiled the NJR BRAZIL Collection featuring the FUTURE Z 1.1 NJR football boot, NJR apparel range and accessories in tribute to Neymar Jr.’s journey to the Copa América.

From the beaches of Santos to the biggest stage in South America. Football dreams come to life in the new NJR BRAZIL Collection.

The collection is inspired by Neymar Jr.’s proud heritage and love for his home country Brazil. The custom FUTURE Z 1.1, apparel range and accessories utilize Neymar Jr.’s signature PUMA logo and number 10 logo to create a vibrant all-over graphic print in Brazil blue, yellow and green. The custom font is inspired by the pichação found on the streets of São Paolo.

The FUTURE Z 1.1 NJR has been crafted to enhance the playing style of the world’s most entertaining player. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to drive the opposition craZy.

The custom Brazil blue, yellow and green NJR graphic is displayed in a repeated pattern on both the sockliner and soleplate to create a beautiful tribute to Neymar Jr.’s beginnings. Additional personalization’s are included on both boot laces. Printed on the right boot lace is ‘Dream Chaser’ and on the left boot lace ‘Tudo Passa’ (everything passes), two statements that hold great meaning to Neymar Jr.

The NJR BRAZIL apparel includes the Neymar Jr. Graphic Jersey, Neymar Jr. Shorts (blue and green), Neymar Jr. Tee, Neymar Jr. Training Pant, Neymar Jr. Hoody, all in adult and junior sizes and the Neymar Jr. Baseball Cap. The accessories include the Neymar Jr. ULTRA Light Strap, Neymar Jr. Backpack, Neymar Jr. Gym Sack and Neymar Jr. Fan Ball, Mini Ball and Graphic Ball.

The FUTURE Z 1.1 NJR is available from June 1st with the NJR BRAZIL apparel and accessories available from June 5th at PUMA.com, PUMA stores and select retailers worldwide.

herzogenaurach, germany, june 1, 2021
PUMA BRINGS THE FIRE WITH THE NEW ACCELERATE MATCH BALL FOR THE 2021/22 LALIGA SEASON
Sports company PUMA and LaLiga have today unveiled the official match football for the 2021/22 LaLiga season: the ACCELERATE. The main ball for the LaLiga season combines a traditional white base with explosive red, yellow and orange tones to encapsulate the energy of fire.

The ACCELERATE match ball is the perfect ball for accuracy and rapid action. It symbolizes the creation of energy brought to the game by PUMA players such as Luis Suárez, Antoine Griezmann, Jan Oblak, Raphaël Varane, Suso, Jules Koundé and Marc Bartra.

The ACCELERATE’s design provides optimal visibility on pitch and due to its eight large panels, permits exceptional connection with the ball enabling pure touch and striking capabilities. The ACCELERATE is FIFA approved, a synonym for high performance with a fresh new design that incorporates cutting-edge technology and high frequency molding to provide perfect sphericity, maintaining the balls shape and reducing water absorption. The aerodynamic surface is 1.2mm textural 3D PU, making it more resistant to abrasion and wear. POE foam is added to increase touch sensitivity, providing a firmer feel and better bounce consistency.

The ACCELERATE 2021/22 LaLiga match ball is available from June 1st at PUMA.com and at select retailers worldwide.

 

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