The blue jersey is infused with an array of blue hues echoing the different facets of Marseille. The jersey is futuristic and modern in design and features a special ‘M’ logo created for the jersey in tribute to Marseille and the OM Foundation. The logo is displayed on the back of the jersey with each of the four bars representing one of the fundamentals of the foundation. The look is completed with navy blue shorts and socks.

Olympique de Marseille is an integral part of the community and is large part of people’s daily life in the city. Together with the club, PUMA has supported on various projects dedicated to hospitals, children and amateur clubs. The club takes pride in giving back, a commitment that has taken shape with the creation of the OM foundation enabling the club to invest in education, employment, entrepreneurship, sports and culture.

In 1948, Rudolph Dassler set out to create the fastest sports brand in the world. 20 years later, Rudolph applied this vision to a football boot and kicked off a dynasty, a never-ending pursuit of on-pitch excellence and elegance.

In tribute to Rudolph’s days working as a laundry boy, a job that set him on the path toward founding the big cat, PUMA reissue the classic KING with laundry-inspired care labels, premium materials and gold metal charms.

The KING Top Dassler Legacy brings back the iconic KING fold over tongue and custom premium leather with the classic double stitching and silicone backing. The boot features a conical stud configuration with translucent tips and a lightweight outsole for superior traction. The slick white KING integrates gold accents and the original Dassler branding – celebrating a legacy of innovation and broken records. The Legend is Back.

The SPARK PACK is for the players who SPARK their team – the game changers. Players who show unique technique or dynamic and incisive movement igniting creativity on the pitch. They are the new legends that energize the fans and strike fear into the hearts of their opponents. 

When asked about the SPARK PACK, Pep Guardiola said: “It all starts with a SPARK, that is how players become champions. They are the players that can change a game in an instant, they are the players who are redefining the game. The PUMA SPARK PACK is for the players who want to BE THE SPARK”.

Eindhoven is a city of thinkers, daredevils and makers; it is a city of innovation. It’s filled with creative minds working together in unity to shape the future. Eindhoven is built on a foundation of collaboration, which is embodied by the PSV Eindhoven mantra ‘Eendracht maakt macht’ (United we stand). 
PSV is deeply connected to Eindhoven, referred to as ‘The City of Light’, a city vibrant with culture and global influence. The new PSV Eindhoven Home kit embodies the traditions and ideals of this transitional city. The classic red and white striped jersey subtly applies the city’s iconic ‘Vibe’ logo into the stripes, which signifies the power of sharing technique, design and knowledge.

The new BVB Home jersey takes inspiration from the gateway that leads to the heart of Dortmund. The Westfalenhallen underground station is a key landmark and is seen as the starting point for fans as they embark on their journey to the Signal Iduna stadium. The specially crafted black graphic print pays homage to the station, taking elements of the architecture and integrating into the shirt design. The station is a key part of fan culture, with the illuminated compass found on the floor of the station a beloved feature. The compass has been reassembled and constructed onto the yellow base of the jersey to create an eye-catching and dynamic silhouette.

Mark Kennedy, the artist behind the mosaics of Manchester’s Northern Quarter as well as the player artworks at the City Football Academy said, “When I began my journey as an artist, the Northern Quarter was a derelict area that I looked at and wanted to build up. I began creating Manchester icons using ceramic plates and tiles, integrating my own artistic style. My family and I have always been huge City fans, so I created artwork of the players too. Over time I was commissioned to create artwork for the club and the city of Manchester, so I feel very privileged to see PUMA use my art as inspiration for the new City Home jersey.”

The new Manchester City Home jersey features the mosaic pattern in classic City blue and white, with navy trim. The kit is completed with white shorts and light blue socks. The Home kit will be available from July 16th at PUMA.com, ManCity.com and at select retailers worldwide.

The new Home kit will debut in Manchester City’s FA Cup semi-final match against Arsenal on Saturday 18th July. 

David Bremond, Head of Product Line Management Teamsport said, “AC Milan is more than a football club; it represents the culture of the city. We wanted to create a jersey that respects the traditions of the club and speaks to the fans inside and outside of Italy. We have incorporated the iconic architecture of Milan into this jersey, to truly represent not only the city but the culture that influences it.” 

Casper Stylsvig, Chief Revenue Officer of AC Milan, said, “The AC Milan jersey is symbolic, representing the pride and belonging of millions of fans around the world. The new design pays homage to tradition, culture and iconic architecture which is synonymous with our beautiful city of Milan. AC Milan is built on innovation, community, integrity and inclusiveness and PUMA have effectively captured these core values within this elegant new design.”

The new Home jersey will make its on-pitch debut on the 2nd August against Cagliari in the final Home game of the Serie A season.
The new AC Milan Home kit will be available from July 28th at PUMA.com, PUMA stores, AC Milan official stores, store.milan.com and at select retailers worldwide.

The new KSI Home jersey features an all-over graphic inspired by the volcanic activity of Iceland and its stunning natural beauty. Iceland is situated on a constructive plate boundary, resulting in the generation of spectacular natural formations, shapes and colors as molten basalt protrudes from within the Earth’s surface. The basalt then reacts with icy fresh air, leading to the production of unique and uniformed columns, symbolized by the red columns situated on the true-blue and electric blue base of the jersey. To complement the jersey, the kit also features true-blue and electric-blue shorts and socks.

Whilst Castlefield’s history dates back to Roman times, it is most celebrated as the heart of Manchester’s industrial past having once been the terminus of both the world’s first industrial canal, the Bridgewater canal, and first inter-city railway. The area has now been transformed into one of the city’s most vibrant art and music hubs, as well as home to Manchester’s multi-cultural youth scene, and has flourished into a region brimming with creativity and collaboration.

“With this kit we wanted to celebrate the culture of the city. We looked for places where people come together to explore their creativity through art and music. Castlefield is rich with history and significance to the city; it truly connects with cultural youth scene and creative roots. The bridge over the canal is an iconic design, which inspired us to bring this classic structure to life through the pattern and the color palette of the new jersey. We wanted the jersey to feel special and unique to fans, and celebrate Manchester’s rich culture,” said David Bremond, Head of Product Line Management Teamsport Licensed.