herzogenaurach, germany, may 21, 2021
(RE)MAKE HISTORY:PUMA AND BORUSSIA DORTMUND REVEAL NEW HOME KIT FOR THE 21/22 SEASON
Global sports company PUMA has today launched the new Borussia Dortmund Home Kit for the 2021/2022 season to be worn by the Men’s, Women’s and youth teams. BVB will debut the new Home kit in the last home game of the season against Bayer 04 Leverkusen.

BVB (RE)MAKE HISTORY. Aiming to spark a new era of brilliant play and success, BVB look within to celebrate the club’s proud history, paying tribute to iconic designs from the club’s past and the legends who wore them.

The new jersey features Dortmund’s traditional yellow, with thin black stripes placed on the sleeves adding a classic contrast to the yellow and features the latest in performance innovation.

The new Home jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

Honor the past and look to the future with the new BVB Home kit available from May 21st at PUMA.com, PUMA stores, in the BVB online shop and at specialist retailers worldwide.

HERZOGENAURACH, germany, june 1, 2021
PUMA DROPS NEW NJR BRAZIL COLLECTION
Sports company PUMA has today unveiled the NJR BRAZIL Collection featuring the FUTURE Z 1.1 NJR football boot, NJR apparel range and accessories in tribute to Neymar Jr.’s journey to the Copa América.

From the beaches of Santos to the biggest stage in South America. Football dreams come to life in the new NJR BRAZIL Collection.

The collection is inspired by Neymar Jr.’s proud heritage and love for his home country Brazil. The custom FUTURE Z 1.1, apparel range and accessories utilize Neymar Jr.’s signature PUMA logo and number 10 logo to create a vibrant all-over graphic print in Brazil blue, yellow and green. The custom font is inspired by the pichação found on the streets of São Paolo.

The FUTURE Z 1.1 NJR has been crafted to enhance the playing style of the world’s most entertaining player. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to drive the opposition craZy.

The custom Brazil blue, yellow and green NJR graphic is displayed in a repeated pattern on both the sockliner and soleplate to create a beautiful tribute to Neymar Jr.’s beginnings. Additional personalization’s are included on both boot laces. Printed on the right boot lace is ‘Dream Chaser’ and on the left boot lace ‘Tudo Passa’ (everything passes), two statements that hold great meaning to Neymar Jr.

The NJR BRAZIL apparel includes the Neymar Jr. Graphic Jersey, Neymar Jr. Shorts (blue and green), Neymar Jr. Tee, Neymar Jr. Training Pant, Neymar Jr. Hoody, all in adult and junior sizes and the Neymar Jr. Baseball Cap. The accessories include the Neymar Jr. ULTRA Light Strap, Neymar Jr. Backpack, Neymar Jr. Gym Sack and Neymar Jr. Fan Ball, Mini Ball and Graphic Ball.

The FUTURE Z 1.1 NJR is available from June 1st with the NJR BRAZIL apparel and accessories available from June 5th at PUMA.com, PUMA stores and select retailers worldwide.

herzogenaurach, germany, june 1, 2021
PUMA BRINGS THE FIRE WITH THE NEW ACCELERATE MATCH BALL FOR THE 2021/22 LALIGA SEASON
Sports company PUMA and LaLiga have today unveiled the official match football for the 2021/22 LaLiga season: the ACCELERATE. The main ball for the LaLiga season combines a traditional white base with explosive red, yellow and orange tones to encapsulate the energy of fire.

The ACCELERATE match ball is the perfect ball for accuracy and rapid action. It symbolizes the creation of energy brought to the game by PUMA players such as Luis Suárez, Antoine Griezmann, Jan Oblak, Raphaël Varane, Suso, Jules Koundé and Marc Bartra.

The ACCELERATE’s design provides optimal visibility on pitch and due to its eight large panels, permits exceptional connection with the ball enabling pure touch and striking capabilities. The ACCELERATE is FIFA approved, a synonym for high performance with a fresh new design that incorporates cutting-edge technology and high frequency molding to provide perfect sphericity, maintaining the balls shape and reducing water absorption. The aerodynamic surface is 1.2mm textural 3D PU, making it more resistant to abrasion and wear. POE foam is added to increase touch sensitivity, providing a firmer feel and better bounce consistency.

The ACCELERATE 2021/22 LaLiga match ball is available from June 1st at PUMA.com and at select retailers worldwide.

 

herzogenaurach, germany, july 13, 2021
PUMA AND OLYMPIQUE DE MARSEILLE UNVEIL THE AWAY KIT FOR THE 2021/22 SEASON INSPIRED BY THE OM FOUNDATION
Global sports company PUMA and Olympique de Marseille have presented the club’s new Away kit for the 2021/22 season, inspired by the OM foundation.[No text in field]

The blue jersey is infused with an array of blue hues echoing the different facets of Marseille. The jersey is futuristic and modern in design and features a special ‘M’ logo created for the jersey in tribute to Marseille and the OM Foundation. The logo is displayed on the back of the jersey with each of the four bars representing one of the fundamentals of the foundation. The look is completed with navy blue shorts and socks.

Olympique de Marseille is an integral part of the community and is large part of people’s daily life in the city. Together with the club, PUMA has supported on various projects dedicated to hospitals, children and amateur clubs. The club takes pride in giving back, a commitment that has taken shape with the creation of the OM foundation enabling the club to invest in education, employment, entrepreneurship, sports and culture.

As part of the launch, PUMA and Olympique de Marseille have paid tribute to the OM foundation by involving the youth of Marseille in the campaign. The campaign “Marseille in the blood, and by the blood” is the first campaign imagined and designed by the city’s youth.

Eight young people were selected from the Frais Vallon area to experience an educational day and provide a unique, inclusive and authentic campaign featuring Dimitri Payet, Alvaro Gonzalez and Simon Ngapandouetnbu.

In addition, PUMA will provide full kits to all the kids from the ‘OV School’. A program led by the OM foundation and its partners.

The new Olympique de Marseille Away jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance. 

The new Olympique de Marseille Away kit is available from July 13 at PUMA.com, PUMA stores, on om.fr and at select retailers worldwide. 

Herzogenaurach, germany, november 18, 2021
PUMA LAUNCHES THE PUMA KING TOP DASSLER LEGACY IN HONOR OF ITS FOUNDER RUDOLPH DASSLER
Sports company PUMA has today unveiled a special-edition of the iconic PUMA KING with the stunning KING Top Dassler Legacy football boot. This season PUMA has reached for the archives and brought back the legendary version of the KING to honor PUMA founder Rudolph Dassler.

In 1948, Rudolph Dassler set out to create the fastest sports brand in the world. 20 years later, Rudolph applied this vision to a football boot and kicked off a dynasty, a never-ending pursuit of on-pitch excellence and elegance.

In tribute to Rudolph’s days working as a laundry boy, a job that set him on the path toward founding the big cat, PUMA reissue the classic KING with laundry-inspired care labels, premium materials and gold metal charms.

The KING Top Dassler Legacy brings back the iconic KING fold over tongue and custom premium leather with the classic double stitching and silicone backing. The boot features a conical stud configuration with translucent tips and a lightweight outsole for superior traction. The slick white KING integrates gold accents and the original Dassler branding – celebrating a legacy of innovation and broken records. The Legend is Back.

 

Be legendary with the PUMA KING Top Dassler Legacy in White, Egg Nogg, Navy and PUMA Team Gold available from November 18th at PUMA.com, PUMA stores and select retailers worldwide.

herzogenaurach, germany - january 16, 2020
Be the Spark - PUMA unleash the Spark Pack

Sports company PUMA unveil the electrifying SPARK PACK. Featuring the PUMA FUTURE 5.1 in striking Ultra Yellow – PUMA Black and the PUMA ONE 20.1 in the Ultra Yellow – PUMA Black – Orange Alert colorway.

The SPARK PACK is for the players who SPARK their team – the game changers. Players who show unique technique or dynamic and incisive movement igniting creativity on the pitch. They are the new legends that energize the fans and strike fear into the hearts of their opponents. 

When asked about the SPARK PACK, Pep Guardiola said: “It all starts with a SPARK, that is how players become champions. They are the players that can change a game in an instant, they are the players who are redefining the game. The PUMA SPARK PACK is for the players who want to BE THE SPARK”.

 

The PUMA FUTURE 5.1 is inspired by the game’s most dynamic players. Incorporating adaptable NETFIT support into a fully knitted upper, the FUTURE reacts with the movement of the foot, enhancing both fit and stability, placing agility at the centre of its design. The PUMA FUTURE 5.1 SPARK colorway will be worn by Antoine Griezmann, Luis Suárez, Dzsenifer Marozsán and Marco Reus.

Crafted for precise touch, deadly accuracy and instinctual finishing, the PUMA ONE 20.1 combines the lightweight stabilizing properties of SPRINTWEB with premium K-Leather to create the complete balance of speed, touch and support. The PUMA ONE 20.1 SPARK colorway will be worn by Sergio Agüero, Nikita Parris, Axel Witsel and Eugénie Le Sommer.

Are you ready to BE THE SPARK? The SPARK PACK will be available on PUMA.com, at PUMA stores and at leading football retailers on January 16, 2020.

 

Puma
Herzogenaurach, germany, march 26, 2020
PUMA KING PLATINUM LAZERTOUCH OFFERS NEW LEVELS OF CONTROL

Sports company PUMA has introduced a new cutting-edge technology for football boots, which enhances the control properties of K-leather. This industry-first technology has been deployed for the first time ever in the new PUMA KING Platinum Lazertouch, which offers new levels of touch and feel on the ball.

PUMA KING PLATINUM LAZERTOUCH

The patented new Lazertouch technology is exclusive to PUMA and allows for a variety of specially crafted textures and graphics to be embossed onto the upper material of the boot. The technology developed in Germany, uses lasers to engrave detailed performance augmented patterns and textures to a mold, before it is fused together with the K-leather, enhancing the material’s existing control properties.

“The PUMA KING is synonymous with craftmanship and premium materials for ultimate ball control. The performance enhancing Lazertouch technology applied to key strike zones elevates the touch of every on-pitch maestro to a whole new level,” said Dominique Gathier, Head of Product Line Management Teamsport at PUMA. “This is just the first application of Lazertouch in our football footwear, and we are exploring further opportunities across our range of boot silos.” 

The PUMA KING Platinum Lazertouch is a super-soft, premium K-leather boot upper boosted with 3-D ‘touch’ texture for added control. The locked-in fit is refined with a knitted tongue and the ultra-modern slim silhouette combined with the super lightweight ‘RAPIDSPRINT’ outsole makes it the fastest and lightest PUMA KING ever.

The PUMA KING Platinum Lazertouch is available in PUMA White and in PUMA Black from March 26 on PUMA.com and at select retailers worldwide.

JOIN PUMA FOOTBALL, THIERRY HENRY, MARIO BALOTELLI AND KEVIN PRINCE BOATENG FOR AN INSTAGRAM LIVE YOU DO NOT WANT TO MISS

WHAT: Global sports brand PUMA is bringing together three of footballs biggest personalities for a candid talk about life and football. Join Thierry Henry as he hosts Mario Balotelli and Kevin Prince Boateng LIVE on PUMA Football’s Instagram for what promises to be a unique and entertaining live event. Follow @pumafootball, @thierryhenry, @mb459 and @princeboateng, activate the notifications for updates, and be ready to tune in.

WHO:

  • Thierry Henry is a PUMA ambassador and one of the most celebrated football players of his generation having played for both Arsenal and Barcelona. Thierry has won top international honors with France, winning both the 1998 FIFA World Cup and UEFA Euro 2000.
  • Mario Balotelli is a PUMA football player and one of football’s biggest personalities. Mario has played for an array of top clubs throughout Europe, including Inter Milan, Man City, AC Milan, Liverpool and represented Italy at UEFA Euro 2012 and the 2014 FIFA World Cup.
  • Kevin Prince Boateng is a PUMA football player who has played for some of the top football clubs in Germany, Italy, England and Spain, having also represented Ghana at the 2010 and 2014 FIFA World Cups.

WHEN: Thursday, April 16th, 2020 – 11am PST/ 2pm EST / 7pm BST / 8pm CEST

WHERE: Follow @pumafootball on Instagram and don’t forget to tune in.

 

 
Herzogenaurach, Germany; July 1, 2020
PUMA APPLIES THE VIBES OF EINDHOVEN TO THE NEW PSV HOME KIT
Sports company PUMA today unveiled the new PSV Eindhoven Home kit to be worn by the men’s, women’s, youth teams and Esports teams in their respective competitions for the 2020/21 season. The new PUMA kit celebrates the beginning of the partnership with PSV and the 100-year anniversary of the city of Eindhoven.

Eindhoven is a city of thinkers, daredevils and makers; it is a city of innovation. It’s filled with creative minds working together in unity to shape the future. Eindhoven is built on a foundation of collaboration, which is embodied by the PSV Eindhoven mantra ‘Eendracht maakt macht’ (United we stand). 
PSV is deeply connected to Eindhoven, referred to as ‘The City of Light’, a city vibrant with culture and global influence. The new PSV Eindhoven Home kit embodies the traditions and ideals of this transitional city. The classic red and white striped jersey subtly applies the city’s iconic ‘Vibe’ logo into the stripes, which signifies the power of sharing technique, design and knowledge.

 

"The new shirt, the first of the partnership between PUMA and PSV, symbolizes the strong connection we have with our city. This year it will be 100 years since Eindhoven and several surrounding municipalities formed one city, the city we now know as one of the most innovative in the world. We commemorate this by giving the ‘Vibe’, the logo of Eindhoven, a place in our famous red-white striping," said Frans Janssen, Commercial Director PSV.
The new PSV Eindhoven Home kit will be available from July 1st at PUMA.com, PSVfanstore.com, the PSV Fan Store in the Philips Stadium, the newly opened PSV Eindhoven City Store and at select retailers worldwide.

 

Herzogenaurach, Germany; July 1, 2020
PUMA PRESENTS THE NEW BORUSSIA DORTMUND HOME KIT INSPIRED BY THE U BAHNHOF WESTFALENHALLEN
Sports company PUMA has released the new Borussia Dortmund Home kit for the 2020/21 season, inspired by the legendary Westfalenhallen station. 

The new BVB Home jersey takes inspiration from the gateway that leads to the heart of Dortmund. The Westfalenhallen underground station is a key landmark and is seen as the starting point for fans as they embark on their journey to the Signal Iduna stadium. The specially crafted black graphic print pays homage to the station, taking elements of the architecture and integrating into the shirt design. The station is a key part of fan culture, with the illuminated compass found on the floor of the station a beloved feature. The compass has been reassembled and constructed onto the yellow base of the jersey to create an eye-catching and dynamic silhouette.

 

The professional jersey is equipped with PUMA’s lightweight dryCELL technology, which quickly absorbs moisture away from the body and guarantees maximum comfort. 
The new Borussia Dortmund Home kit will be available on July 1st at PUMA.com, in the official BVB store, at shop.bvb and at select retailers worldwide.

 

Herzogenaurach, Germany; July 16, 2020
PUMA CELEBRATES MANCHESTER CULTURE WITH THE NEW CITY HOME KIT, INSPIRED BY THE MOSAICS OF MANCHESTER
Sports company PUMA has unveiled the new Manchester City Home kit for the 2020/21 season to be worn by the men’s, women’s and youth teams. The Home jersey’s pattern is inspired by the iconic mosaics located in the creative hub of Manchester’s Northern Quarter and pays homage to a city brimming with football and creativity. 

Art, industry, football, music, fashion, noise, and color are Manchester’s DNA and the mosaics displayed in the city are a celebration of this diverse culture. Mosaics have also been an important part of Manchester City’s history, stretching back almost 100 years to when the original City mosaic first adorned the gates of the Maine Road Stadium. Today, the mosaic tradition continues with many club legends being immortalized as mosaic artworks at the City Football Academy, inspiring the next generation of players. 

 

Mark Kennedy, the artist behind the mosaics of Manchester’s Northern Quarter as well as the player artworks at the City Football Academy said, “When I began my journey as an artist, the Northern Quarter was a derelict area that I looked at and wanted to build up. I began creating Manchester icons using ceramic plates and tiles, integrating my own artistic style. My family and I have always been huge City fans, so I created artwork of the players too. Over time I was commissioned to create artwork for the club and the city of Manchester, so I feel very privileged to see PUMA use my art as inspiration for the new City Home jersey.”

The new Manchester City Home jersey features the mosaic pattern in classic City blue and white, with navy trim. The kit is completed with white shorts and light blue socks. The Home kit will be available from July 16th at PUMA.com, ManCity.com and at select retailers worldwide.

The new Home kit will debut in Manchester City’s FA Cup semi-final match against Arsenal on Saturday 18th July. 

 

Herzogenaurach, Germany; July 24, 2020
PUMA CELEBRATES THE RICH MUSICAL HERITAGE OF EINDHOVEN WITH THE NEW PSV AWAY KIT
Sports company PUMA has today unveiled the new PSV Eindhoven Away kit to be worn by the men’s, women’s, youth teams and Esports teams in their respective competitions for the 2020/21 season. The PSV Eindhoven Away kit is a celebration of PSV‘s connection to music and was revealed with a special track and music video by Fresku. 

The subtly applied sound wave graphics on the striking blue jersey symbolize PSV’s strong connection to the local music artists of Eindhoven and the city’s rich heritage in music. One of Eindhoven’s most famous artists is hip-hop star Fresku. In tribute to the city and PSV, Fresku created a music track and video teasing the new Away jersey. The jersey was gradually revealed in relation to the number of streams of the song. This is the world’s first jersey reveal unlocked by streams.

The music video features PSV player Cody Gakpo and other key PSV players. The entire track was released on July 24th on Spotify, and the music video is now available on YouTube. 

The new PSV Eindhoven Away kit will be available from July 24th at PUMA.com, PSVfanstore.com, the PSF Fan Store in the Philips Stadium, the newly opened PSV Eindhoven City Store and select retailers worldwide.

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