Retail Marketing Manager

Educational Qualification: Tertiary Qualification in Marketing

Valid Drivers License

Functional: 5 years experience in retail marketing or related role. Strong understanding of the retail industry and consumer behaviour. Proven track record in developing and executing successful in-store marketing campaigns. Visual Merchandise experience a bonus.

Industry: Sports/Fashion/Lifestyle

IT Skills: MS Office, AI

Commercial Marketing is the function within Marketing that takes responsibility for marketing the PUMA brand within both Retail and Trade (Sport and Sportstyle), Ecommerce, Full Price Stores, Outlets, Pop Ups and Concession Stores, as well as to their consumers.

The key responsibility of the Retail Marketing Manager is to bring the brand to life through integrated, innovative and industry leading campaigns and activations, maximizing brand exposure, desirability and sell through within PUMA stores. This includes planning and executing the local Retail Marketing strategy in collaboration with the Teamhead Commercial Marketing, and working cross functionally with the Consumer Marketing, Sports and Sportstyle Marketing, Sales, Merchandise and Operations teams to deliver best in class marketing activities across South Africa. Tasks include but are not limited to window and in-store branding, experiential executions and activations, promotions, store openings, localized shoots, and internal and external communication.

KEY TASKS, DUTIES AND RESPONSIBILITIES

1. Plan the local Retail Marketing strategy in alignment with the global and local strategy (RESEC & OSEC) to optimize brand exposure and desirability, and to drive sell through. Understand the global seasonal direction, key initiative campaigns and all seasonal sales tools, and apply to planning.

2. Manage the development, production and execution of monthly window and in-store brand campaigns in a concise and innovative manner, with a focus on driving sell through and enhancing the customers in-store experience. Manage agencies to develop innovative and cost-effective sell through support solutions. Develop clear briefs for third party agencies and submit briefs well in advance of launch dates. Maximize global marketing material where relevant and follow global guidelines. Monitor product arrival date to ensure campaign installation is aligned to ISD. Ensure all campaigns are delivered in full and on time, and all relevant parties i.e. PUMA Retail HQ and store staff are briefed in advance of campaign launch dates. Manage the consistent look and feel in all PUMA stores by ensuring all in store communication is kept up to date and imagery usage requirements are adhered to in line with global launch dates and usage rights. Brief and implement local shoots where required.  

3. Explore and develop promotional and experiential activites for PUMA Retail internally or with agencies. Produce clear and concise in-store and digital communication and align with Consumer Marketing team for social media support. Develop and maintain relationships with Centre Management Marketing teams to ensure timeous communication of product/campaign launches and events via their communication channels. Plan and produce marketing elements for store revamps and new store openings. Align closely with the Manager Wholesale Concepts and team to visualize the store layouts and plan marketing materials accordingly, not limited to graphics i.e. request fixtures and fittings required for best story telling in-store.

4. Develop a travel schedule to review PUMA retail environments along with the Teamhead, Commercial Marketing and wider Retail Team. Schedule regular meetings with Retail and Eco mm teams (merchandise, VM, wholesale concepts) to ensure alignment to global guidelines, launch dates and Commercial Marketing plans. Provide daily, weekly and monthly update reports on all retail marketing activities. Manage up-to-date knowledge of current trends and competitor activities. Action regular store visits to check on installations and competitor activities.

5. Budget Management: Maximise impact with minimum spend. Use sustainability initiatives, cost-effective solutions and reduce agency costs. Budget planning, monthly tracking and reporting.