E-business / Digital
OMNI CRM Manager
Moscow, Russian Federation
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
- All genders are welcome to apply
- Data driven approach and commercial awareness with a strong understanding of CRM development
- Experience of CRM/Marketing Automation role e.g. data management, customer journey workflows, audience segmentation
- Bachelor´s degree in Business, Analytics, IT
- Strong analytical and communication skills and result-driven
- Experience in building CRM from zero is a strong plus
- Fluency in English
- Must be flexible and able to effectively prioritize multiple tasks in a fast-paced environment
- Strong written and verbal communication skills
Your Mission
- Ensure data driven approach is applied
- Choose the right platform for whole needs: email, sms, messengers, push notifications etc
- Technical set up with ru.puma.com and ua.puma.com
- Identifying, creating and optimizing customer segmentation and customer journeys
- Run test and experiments to improve main CRM KPIs
- Maximize opt-in process for initiatives, and ensure copy and content is locally relevant
- Owning the CRM metrics and reporting
- Plan the promotion for the year and secure lean execution with all the involved parties
- Document promotions results and learnings to secure better execution for repeating promotions
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
