
CHANCES
So, what’s the deal? Your track to an exciting future is cleared. Are you ready to take the first step? PUMA is more than work. It’s a chance for you to grow into an individual, proud of your abilities and ready to take them further together with others. Do you have the drive to live the PUMA Speed and Spirit? Then get ready to experience these chances.
GET ON YOUR MARK
This isn’t about a classic 9-to-5. PUMA’s dual study program is unique and exceptional, full of opportunities for you to leave your mark and be you in the most exceptional way.
ROUND AND ROUND
Explore the world from a PUMA perspective! As you change your place of residence and departments, you’ll discover there’s more to your own abilities than you might have previously thought. You’ll become Forever Faster.
TEAM UP
Come together with employees from more than 60 nations. There’s no easier way to meet other mindsets and cultures, and be constantly curious about the world.
TAKE YOUR POSITION
We’re confident in everything we do – and so will you. You will get your own tasks and projects, taking over more and more responsibility. The result? Presenting in front of your colleagues on a regular basis, growing your confidence and abilities with constructive feedback. In the end, you’ll find solutions – the Forever Faster way.
COME INTO YOUR OWN
You’re not into just following a set path, but want to find your own? Be driven to be proactive! You have the possibility to influence your rotation plan and join departments of your interest. Meet and network with peers, colleagues and supervisors as you go.

SOCIAL GAINS
WELCOME DAY
Right on the first day, you get the chance to meet up with all new joiners, get to know them and together, you’ll start on your track to a successful career at PUMA.
BUDDY PROGRAM
Every new Future Talent has one contact person, who’s open to give you the answers and advice you need.
FURTHER SUPPORT
You are given a designated HR contact person who supports, helps and develops you.
Every department has trained colleagues who are familiar with the program you are participating in. Think of them as training partners: They’re there to support and develop you.
PUMA LIFE
You’re about to enter a unique, international and dynamic working environment that is purely PUMA. And because we’re international, you’ll get great networking possibilities within the company.
GET ACTIVE!
PUMA’s community engagement is strengthened by our “Future Talents Go Social” projects. For instance, we prettified, painted and claded the entrance of one of the Nuremberg city mission houses with wood. We also organised a soccer tournament for refugees in Höchstadt.

ADDITIONAL BENEFITS
- Discounts
- Public transportation ticket for your daily commute
- Cost for educational books
THE WORLD AT YOUR FINGERTIPS
Spend three months in a foreign PUMA location. We’ll cover the costs! Join exciting Marketing projects in Boston, get to know the Retail environment in Japan or learn about Sourcing in Hong Kong or Vietnam.
ROUND AND ROUND IT GOES
Every three months, after coming back from a semester at uni you’ll rotate through to another team within PUMA. Also check out our diverse training, learning and development possibilities to give your career an extra push.
THE SKY IS THE LIMIT!
And what’s next? How about exciting job opportunities after your graduation? PUMA has different business areas and different locations around the world ready for you to join the team. For instance: Project Manager in IT, Product Line Manager in one of our Business Units, Business Process Manager, Manager Retail Logistics, Field Account Manager and many more. Who knows where your path will take you?

You want to know what you can expect?
Unique and exciting tasks, as PUMA dual students (former and current) can attest to.

Kick-start your career before you graduate
Nora-Sophie already started her career at PUMA when she joined the dual student program in the field of Fashion Management and Business Economics. After rotating in different teams and gaining real industry experience, she is building her career in Product Management within our Teamsport Business Unit. Listen to her career path.
FIELDS OF STUDY
So, what are your options? With our dual study programs, you have a business basis and depending on your preference, you can choose a major as well! Check out your possibilities:
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INTERNAL BUSINESS
Together with the DHBW Stuttgart, we combine broad business management at PUMA on a global level – in both German and English. Right off the bat, you can apply your acquired skills from university in various departments at PUMA and benefit from a blend of interesting theory and in-depth practical experience.
Duration 3 Years Campus DHBW Stuttgart Degree Bachelor of Arts Course content - General Business Management
- Economics
- Law
- IT
- Mathematics and Statistics
- Intercultural Management
Choose Major Yes International Experience - Internship abroad at PUMA office worldwide (Boston, Hongkong, etc.)
- Semester abroad
Experience at PUMA - Product Management
- Marketing
- Retail
- Sales
- Sourcing
- People & Organization
- Corporate Sustainability
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ACCOUNTING AND CONTROLLING
Crunch the numbers in our Accounting and Controlling program in cooperation with the DHBW Stuttgart. Focus on finance, more precisely on the accounting, controlling and taxation aspect of PUMA. Combine your theoretical knowledge and in-depth practical experience, and get rolling right away in various Finance departments at PUMA.
Duration 3 years Campus DHBW Stuttgart Degree Bachelor of Arts Course content - German and International Accounting / Controlling Practices
- General Business Management
- Economics
- Law
- IT
- Excellent math skills are a prerequisite
International Experience - Internship abroad at PUMA office worldwide (Boston, Hongkong, etc.)
- Semester abroad
Experience at PUMA - Accounting
- Operational / Cost / International Controlling
- Internal Treasury
- Internal Audit
- Insurance
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DIGITAL COMMERCE MANAGEMENT
Take the path of your favorite PUMA product. In PUMA’s and DHBW Heilbronn's Digital Commerce Management program, you’ll learn the ropes of basic business with a focus on digital commerce. In times of globalization and digitalization, this field of study becomes more and more important and is facing constant and exciting challenges. Take them head on right away with what you learn at PUMA.
Duration 3 years Campus DHBW Heilbronn Degree Bachelor of Arts Course content - General Business Management
- Mathematics and Statistics
- Law
- Economics
- IT and Business Intelligence
- Business Process, Procurement and Distribution Management
International Experience - Internship abroad at PUMA office worldwide (Boston, Hongkong, etc.)
Experience at PUMA - Digital Marketing
- Content Management
- Consumer Experience
- Process Management
- Analytics & Business Intelligence
- E-Com Technology
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FASHION MANAGEMENT
Enter retail management and product development while getting the basics of business management at PUMA and the DHBW Heilbronn. By combining a variety of different modules, you develop a holistic view on the retail industry and a great product knowledge. The kicker? Immediately putting your skills to the test at various PUMA product departments.
Duration 3 years Campus DHBW Heilbronn Degree Bachelor of Arts Course content - General Business Administration
- Fashion Economics
- Marketing
- Textile Technology
- Soft Skills Courses
International Experience - Internship abroad at PUMA office worldwide (Boston, Hongkong, etc.)
- Semester abroad
Experience at PUMA - Product Management
- Marketing
- Visual Merchandising
- Retail
- Sales
- Product Development
- Planning
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BUSINESS INFORMATICS
In the age of Big Data, data analysis is becoming increasingly important in business and society. Data must be organized, evaluated, and visualized using various methods, and the resulting findings must be integrated into the corporate context and business processes. You can find out how at the DHBW Heilbronn.
Duration 3 years Campus DHBW Heilbronn Degree Bachelor of Science Specialization Business Engineering Course content - Basics of Business Administration
- Basics of Business Informatics
- Basic concepts of IT and Programming
International Experience - Internship abroad at PUMA office worldwide (Boston, Hongkong, etc.)
- Semester abroad
Experience at PUMA - Project Management IT
- SAP
- IT Support
- IT Network and Security
- IT Communication Systems
FREQUENTLY ASKED QUESTIONS
Sound good? Can’t wait to find out more? We have some FAQs for your most burning questions:
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HOW DOES THE APPLICATION PROCESS RUN?
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WHAT ARE THE APPLICATION DEADLINES?
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HOW MANY OPEN POSITIONS DO YOU HAVE?
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HOW IMPORTANT IS A GRADE AVERAGE?
In general, grades are important for us since they mirror your school performance and also indicate a tendency on your strengths and fields of interest. However, a convincing application, an impressive performance at your job interview and your above all your personality play a crucial role in our selection process!
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IS DOING SPORTS A REQUIREMENT?
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DO I NEED GOOD ENGLISH SKILLS?
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WHAT DOES PUMA PAY ATTENTION TO?
Show that you bring Speed and Spirit into your chosen field of study. What gives you the confidence to take the challenge? And what makes you the best choice for PUMA? This is your chance to shine and convince us of your energy, but never forget, just be you! Nothing convinces us more than getting to know you and your motivation to join our brand.
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WHAT ARE MY CHANCES OF STAYING ON AFTER?
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WHAT'S THE PUMA DRESS CODE?