PUMA Running team

Keep pushing forward

Forever Faster

How do you push yourself? By setting goals. For PUMA, it’s to be the Fastest Sports Brand in the world. For someone ready to change the game, our values are easy to relate to: Be brave. Be confident. Be determined. Be joyful.

Experience Puma

Moving the needle. Moving the conversation. Moving her community.

SHE MOVES US 

SHE MOVES US is a communication platform where PUMA celebrates women who move together to achieve and connect – through sport, culture and values. 

EXPLORE SHE MOVES US

PUMA CLASSIC

FOR ALL TIME

From the streets to the courts, from the 1960s to today, PUMA Classics have been shaping sport and streetwear culture since day one.

this is for all time

Cara Delevingne

THERE IS ONLY ONE FOREVER - LETS MAKE IT BETTER

FOREVER BETTER

Across our business, we're taking action for people and the planet. And we'll never stop holding ourselves accountable and finding ways to do more.

 

read more about forever better

Rudolf Dassler, PUMA Founder

makers of history, makers of the future

puma history

Since 1948, innovations made by PUMA have been at the center of athletes writing sports history. Moments charged with emotion, powered by science

go back in time

FOREVER FASTER IS ALWAYS FIRST, NEVER SECOND, NEVER THIRD.

INNOVATION

Culture of firsts: we strive to always bring new, better, different – meaningful innovation for game changing athletes. 

explore PUMA's innovation