Merchandising & Go-To-Market
The history of PUMA Russia began 15 years ago in Moscow, the capital of the country. Today the local PUMA team includes 170 employees in the office & distribution center and over 900 in retail stores. Welcome to the big and diverse PUMA family!
Moscow is a modern metropolis. As the political, economic and cultural center of Russia, sporting events, ballets, concerts, marathons, national and international competitions are the norm. Moscow is a city of great diversity and opportunity, both for native people and for those who decided to move here.
PUMA Russia’s office is located in one of the best business centers in North-West Moscow. Covering two floors, it offers open-space zones, offices, meeting rooms, a recreation area and a showroom. The office environment itself inspires speed, agility, openness and communication - all the things we need to be Forever Faster.
Each year PUMA Russia hosts a store manager’s meeting. Typically in the capital city, this meeting is a great opportunity to experience PUMA’s team spirit first hand. We discuss annual results and make plans for the future while sharing our insights and successes. Together we celebrate the brand, create connections across the country and move into the future. Don’t miss the video for an inside look at our previous annual meetings.
We are what enriches PUMA with Speed and Spirit, each player is an individual talent and a force to be reckoned with when we come together. See what drives us, and how we celebrate when we score. So, what’s your game?
Merchandising & Go-To-Market
People and Organization
Female/Male Leaders (%)
We strive to maintain great relationships with our key wholesales partners and invest in the development of online sales. Our goal is to be the best place to shop and work in the sports industry.Vladimir Gorobets General Manager Russia & Ukraine
PUMA Russia collaborates with leading universities through an internship program for graduate students. Universities like HSE, Plekhanov Russian University of Economics, Lomonosov and Moscow State University are among those participating in this partnership. The PUMA Russia internship program accepts applications from 4th and 5th year students as well as those who are earning their master’s degrees. Typically interns work for a six-month period getting practice in various areas including marketing, sales (wholesale and retail), e-commerce, visual merchandising, logistics, finance and P&O. The excitement of the internship doesn’t end there. Those selected also get to take part in company projects and presentations, and have opportunity to meet with athletes, musicians and other PUMA assets.
At PUMA Russia we are always looking for ways to improve. In 2021 the stores in the city of Samara have committed to getting ahead in the field of sustainability. In January, we collected several types of recyclable materials (specifically packaging bags from textiles (04 LDPE)). After cleaning, the accumulated waste was taken to a stationary collection point for recyclable materials.
The Moscow and St. Petersburg stores have become collection points. Backpacks for school children from orphanages and low-income families are being gathered so that they can be distributed.
2020 was a difficult year for everyone, but especially for the elderly. Due to a high risk for infection, many elderly people spent 2020 isolated and alone. Grandparents felt the loss as they didn’t get to enjoy visits from grandchildren but what about the senior citizens in our community who are single? The PUMA employees in the Ural region decided to focus on this special group. To do this PUMA partnered with the charity fund for the elderly and disabled called “My Dear Old Men.” PUMA employees put together individual gifts for each senior citizen who is a member of this group. In this way, PUMA brought a little care and warmth to what could’ve been a lonely New Year.