KA E-commerce Executive

Education:

University degree, Business Administration or Marketing preferable.  

E-comm or Digital Marketing Postgraduate Degree is desirable.

Languages:

Spanish required.

English required.

Experience:

3 to 5 years of E-comm and Sales experience in consumer goods, fashion or athletic product industry.

Team management or project management experience preferable.

Capabilities:

Strategic mindset

Analytical skills

Commercial skills

Communication skills

Problem Solving

Planning & Organizing

Product & Market knowledge

Primary responsibility is to grow market share within a designated account list (PURE PLAYERS & ECI SHOE SHOPS) through the combination of acquiring new business and increasing current client spend while increasing client satisfaction.

The KA E-commerce Executive has three main objectives:

COMMERCIAL FOCUS (60% of time):

• Manages KA relationship for ecommerce channel, creating a solid referral relationship with the e-comm KA teams.
• Leads and manages the strategic agenda with the e-comm KA.
• Helps improve business processes and make us more effective in supporting our KA on digital business.
• Work close to the Customer service teams to leverage commercial opportunities, ensure appropriate support, product availability and deliveries.  Responsible for OB management.     
• Support Key Account Manager in establish and communicate internally the seasonal calendar, explaining the objectives, content, and deliverables of the different meetings.
• Pro-actively support Key Account Manager in suggesting selection recommendation according to Net Sales objectives, respecting range segmentation.
• Creation of assortment adapted to the client's needs and sell out.
• Organize Logistics aspects for the presentations (agenda, rooms, catering, and models booking, samples, PPT templates, handbooks, etc.).

DATA FOCUS (25% of time):

• Create the necessary reporting for the accounts’ monitoring.
• Business Analysis / Data driven: Continuous analysis of e-comm KPI’s, sales KPI’s and results, ROI and key drivers. Stablish proper learnings and strategies based on the analysis to grow the digital business.
• Product Analysis and control in the KA e-comm: assure correct arrival, visibility and purchasing.
• Monitoring and analysis of weekly stock replacement to improve customer reorder ratios.

STRATEGIC FOCUS (15% of time):

• Develop the e-comm sell in strategy together with sales accounts.
• Searches for tactical opportunities & promotions to increase sell out.
• Collaborate with the Teamhead ecomm in leading campaigns and implements promotions and maximize the e-comm strategy visibility.
• Deliver best shopping experience to make sure people choose and buy our brands online vs our competitors.
• Store and digital visit on a regular basis, report KAM and PUMA Iberia Management on business status, competition activity and product sell-through.
• Establish pro-actively personal relationships with the Account Buyer teams.