Marketing
Assistant Manager- Digital Marketing
Bengaluru, India
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
Eligibility Criteria and Functional Competencies Required
- 2 to 3 years of experience in managing Paid campaigns on Marketplaces such as Amazon, Flipkart or Myntra. Skills:
- Strong analytical & data interpretation skills.
- In depth understanding of Marketplace paid platforms.
- Understanding of Flipkart Ad portal, AMS, Seller/Vendor Central
- Awareness of attribution models and ability to create a structured approach for RoAS computation
Your Mission
Key Objectives:
- Work with the ECOM partners to understand their consumers and drive visibility amongst their loyal databases.
- Work with internal business stakeholders to understand priorities and drive digital campaigns in alignment.
- Driving integrated paid campaigns with an aim of meeting and exceeding revenue numbers month on month.
- Campaign Management – Execution, Analysis & Reporting.
- Should be comfortable with numbers and multi-tasking with end-to-end ownership.
- Delivering regular reports of campaign results, including data analysis and evaluation of KPIs.
- \ Identifying patterns and trends in campaign data sets.
- Stay abreast of digital marketing trends and technologies and experiment with new channels to drive efficient acquisition
- Stakeholder management
- Build regular connect with all functions of the Marketplace Org to troubleshoot problems and drive growth levers & commercial negotiations
- Ensure alignment between relevant internal and external stakeholders on initiatives
- Lead smooth functioning of relevant forums such as Daily Stands ups and Monthly reviews 3) Strategy & Planning
- Develop and support our business strategy in conjunction with the eCommerce leadership team
- Forecast and track commercial goals (topline & bottom line) and specific strategic goals
- Analyze impact of initiatives underway to enhance understanding of the value of various growth levers on the marketplace
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
