Tu es diplômé.e d’un Bac+5 en Marketing ou Commerce et tu as une première expérience confirmée (2 ans minimum) en marketing sportif, sponsoring ou gestion d’assets, idéalement dans un environnement international.

Tu parles couramment anglais et tu n’as aucun mal à naviguer dans un contexte multiculturel.

Tu es reconnu.e pour tes compétences en communication et en négociation, et tu sais piloter des projets complexes en fédérant différents interlocuteurs. Ton sens de l’organisation, ton leadership et ta capacité à jongler avec plusieurs priorités font de toi un vrai moteur dans une équipe.

Curieux.se et analytique, tu es aussi rigoureux.se dans la gestion budgétaire et à l’aise avec les outils informatiques.

Enfin, tu es passionné.e par les sports collectifs – en particulier le football – et tu suis de près les tendances, le digital et les réseaux sociaux, toujours à l’affût de nouvelles idées pour faire rayonner la marque.

Tu prendras part à des projets d’envergure, aux côtés d’une équipe passionnée et dynamique, dans un environnement international stimulant pour booster la visibilité de nos équipes et de nos joueurs.

Poste basé à Strasbourg (67), avec déplacements réguliers en France, et au siège monde (Allemagne).

Rejoindre la PUMAFAM c'est :

• A partir de 3000€ brut par mois (selon profil)
• 13ème mois
• Variable : Bonus, intéressement et participation
• 1 jour de télétravail / semaine
• Une mutuelle prise en charge à 100%
• Tickets Restaurants à hauteur de 9,25€/jour
• Indemnités de transport
• Un siège ultra moderne avec salle de sport à disposition
• Des réductions collaborateurs sur nos produits !
• D'excellentes opportunités de carrières sur tous nos métiers

Tu es passionné.e par le sport, et particulièrement par l’univers des sports collectifs et leur écosystème ?
Tu suis de près les clubs, les joueurs et les tendances, tu es toujours connecté.e aux actualités et aux contenus digitaux !

Rejoins notre équipe Marketing France et deviens notre nouveau.elle Brand Manager Teamsports !

Rattaché.e au Head of Sport Marketing, tu seras au cœur de la stratégie Marketing Teamsports France, en lien direct avec les équipes internationales.

Ton rôle sera de gérer et activer le portefeuille d’assets PUMA (clubs et joueurs), en incarnant la stratégie marketing sur le marché français, avec un focus à 90% sur le Football et 10% sur le Basket et le Handball.

C’est toi qu’il nous faut si tu es enthousiaste à l’idée de :

• Contribuer à la définition et à l’exécution de la stratégie Sports Marketing Teamsports France en cohérence avec la stratégie internationale.
• Développer et activer les plans marketing autour de nos assets : lancements maillots, activations in-store & digitales, événements clubs/joueurs, séminaires commerciaux.
• Piloter la relation avec les assets (clubs, joueurs) et assurer leur valorisation en lien avec nos partenaires internes (Produits, Sales, Brand).
• Définir et gérer le budget brand et sports marketing, en garantissant un suivi précis et régulier.
• Mesurer l’impact et le retour sur investissement des activations, en mettant en place les outils et méthodes de suivi adaptés.
• Négocier et sécuriser les droits de commercialisation des assets, en lien avec nos équipes juridiques.
• Développer un réseau solide dans l’écosystème sportif français pour identifier de nouvelles opportunités.

Ce qu’on recherche ?

Une personnalité dynamique et énergique, avec une affinité spéciale pour notre marque et la vision : tu es profondément connecté à l'univers créatif, la mode, la culture, et cela se reflète pleinement dans tout ce que tu fais.
 

Tu fais preuve d'autonomie, avec un sens développé de l'organisation et de la rigueur. Ton excellent relationnel et ta proactivité sont des atouts majeurs.

Toujours à l'affût des tendances, tu es passionnée et capable d'apporter des idées nouvelles et innovantes que nous ne connaissons pas forcément.

Tu prépares un diplôme Bac+4/5 en Marketing ou avec une spécialisation dans la mode.
Maîtrisant parfaitement le pack Office, notamment PowerPoint, ainsi que les réseaux sociaux, tu te sens à l’aise dans ces environnements. Enfin si tu parles anglais (B2), ce stage est pour toi !

Rejoindre la PUMAFAM c'est :

• Une gratification de stage de 900€ brut par mois
• Tickets Restaurants à hauteur de 9,25€ (60% à notre charge)
• Indemnités de transport
• Un siège ultra moderne avec salle de sport et des cours à disposition!
• D'excellentes opportunités de carrières sur tous nos métiers, près de 30% de nos alternants et stagiaires poursuivent chaque année l'aventure chez PUMA!

Tu passes tes journées à suivre de près Highsnobiety et CaminoTV, tu es toujours au courant des prochains drops sneakers, tu as peut-être même transformé une pièce en showroom chez toi ? Rejoins l'équipe Marketing France pour un stage de 6 mois dès février 2026 et prends part aux projets #ForeverFaster au côté de notre Brand Manager Sportstyle.

Ta base ? Nous t’accueillons dans le quartier d’affaires Européen du Wacken, à 2 pas du cœur de Strasbourg.

C’est toi qu’il nous faut si tu es enthousiaste à l’idée de :

• Etablir des plans stratégiques catégoriels
• Assurer leur mise en œuvre opérationnelle en collaboration avec nos partenaires externes et internes (équipes sales et merchandising)
• Créer du contenu pour nos assets et influenceurs
• Gérer les stocks, prendre les commandes et organiser les envois
• Accompagner la stratégie d'influence
• Réaliser des reportings au responsable de pôle (développement et suivi de KPI pertinents)

• Bachelor’s degree in Marketing, Communications, or a related field
• 2–4+ years of experience in brand, product, or retail marketing
• Genuine passion for sneakers, sports, music, and/or fashion, with a strong passion and understanding of the soccer category
• Strategic and creative communicator with excellent presentation skills
• Exceptional writing, organization, and storytelling abilities
• Proven track record of working independently, taking initiative, and delivering results with minimal oversight
• Highly detail-oriented, resourceful, and proactive in problem-solving
• Strong understanding of social media platforms and trends
• Willingness to travel up to 15% of the time

Account Marketing

• Oversee the end-to-end Go-To-Market process for Soccer Specialty account group, ensuring tailored, seasonal support and activation plans to maximize PUMA’s visibility
• Ensure seasonal key initiative in-store campaign visibility across Soccer Specialty accounts
• Drive and report on campaign visibility across social and e-com channels through our wholesale partners
• Distribute seasonal campaign assets to wholesale partners and internal stakeholders and ensure platform maximization

Category Marketing

• Lead the strategic planning and execution of all marketing initiatives related to the PUMA KING (portfolio of key Grassroot Soccer partnered clubs) portfolio
• Execute the product needs for the PUMA grassroots & tournament support
• Lead US Partner relationships through monthly touch bases and operational support
• Develop, maintain and leverage key relationships in key cities with partner (fan)clubs, driving brand affinity
• Support our Athlete Maximization pillar through US Soccer athlete activations, including but not limited to MLS and NIL partnerships
• Provide operational support around all Pulisic Stomping Grounds openings and activations to fully leverage and maximize the athlete partnership
• Increase PUMA brand awareness, visibility and desirability by developing and executing compelling, on-brand commercially relevant marketing & maximization plans that ultimately drive demand for PUMA soccer product
• Support the overall Soccer category marketing calendar, including product launches, athlete activations, and seasonal campaigns
• Support the Soccer Teamhead in planning and executing activations for club Summer Tours and local licensed league partnerships, maximizing visibility and fan engagement
• Partner with cross-functional marketing team members in communications, visual experience & creative to develop integrated omni-channel marketing plans
• Support Marketing Leadership Team on all aspects of the Go-To-Market Process
• Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations
• Assist in budgeting/forecasting and completing campaign analysis

• 8-10 years athletic footwear work experience
• Experience in leading and mentoring a team
• Passion for Sports
• Excellence in project planning and implementation 
• Ability to work effectively in a team environment and under pressure, cross-cultural understanding, creative mind-set, openness, flexibility and commitment. 
• Strong communication skills in English, additional languages are a plus. 
• Ability to travel extensively

If you love sports and have a strong affinity to performance footwear or if you love athletic footwear and have a strong affinity to sports we would love to welcome you in our team. The PUMA International Sports Marketing Team is looking for someone to lead its integrated athletes servicing team and needs you. We put athletes first and we service them with the speed, agility and spirit of a PUMA, always listening to our athletes and offering the best individual solutions.

Does this sound appealing to you? We welcome your application....

• Lead the Athlete Services team to ensure all contracted athletes are wearing correct products on the field of play 
• Create player specific specs by translating athlete feedback into development specs 
• Close collaboration and exchange with factories in Asia 
• Function as the connecting link between Sports Marketing and Product Development 
• With the Team take care of the order process for international athletes, including seasonal forecasting, order placement, order tracking, delivery, database management, etc. 
• Ensure specifications are per the athletes specific needs prior to dispatch. 
• Prepare and update relevant data systems with all necessary information on the player specific customization needs 
• In collaboration with International Sports Marketing Managers ensure the relevant category footwear roll out plan is executed as expected and support strategic product introductions. 
• Establish relationship to PUMA athletes and their environment (management, medical staff, coaches, physiotherapists). 
• Collaborate and communicate with external parties (contracted athletes, athlete management, coaches, medical staff) to positively influence the perception of PUMA performance products 
• Together with the respective Business Unit Product Line Management and Development teams proactively involve athletes in the product development process through presentations & testing of new statement product concepts 
• Work closely with Footwear Product Development to enhance the overall performance of inline products based on pro players feedback and input.

Education:

• University Degree preferably in Marketing

Experience:

• 3-5 years experience in marketing, preferably consumer goods industry (sports, lifestyle, fashion)

Capabilities:

• Excellent verbal and written communication skills
• Fluency in the English language (speaking, reading, writing) at business level.
• Knowledge of and active involvement in sport and the business of sport
• Dynamic and creative
• Results driven
• Multitasking capabilities
• Strong organization skills
• Strong interpersonal and leadership skills
• Project Management skills
• Ability to work under minimum supervision with a proactive approach
• Proficiency in MS Office (word, excel, power-point)

• Develop and implement a local Marketing Strategy aligned with Regional / Global Marketing seasonal initiatives and product narratives.
• Acquire and manage all necessary creative assets and tools from global and regional team to ensure effective roll out of seasonal stories and plans to all key stake holders. (Agencies, key Accounts, Internal departments, Influencers, Media). Where need be, develop local creative and assets based on market requirements to support the roll out of seasonal initiatives.
• Lead the roll out of creative assets and communication plans across all marketing channels: Digital, Activation/Events, Public Relations, Trade, and Retail together with leveraging local and global assets (Sport and Lifestyle). Communicate and drive integration with Sales & Retail on brand initiatives. Align with HQ and global teams on strategy and communication plans where required.
• Manage & Coordinate with all third-party vendors (i.e. Agencies / Suppliers) to ensure execution of marketing plans is in line with agreed budgets.
• Manage procedures to ensure efficient flow of documentation between third party vendors and accounts and ensure timely payments to third party vendors.
• Maintain knowledge of current and relevant local and global trends to ensure that strategic partnerships remain relevant to consumers.
• Media: Oversee briefing, planning and execution of all Media campaigns to launch brand initiatives. Analyze campaign results and oversee reports created to highlight learnings, working together with PR Manager.  
• Events: Conceptualize, plan and execute consumer activations in line with event agencies to bring to life seasonal brand initiatives.  Develop activation reports to document and present as best practices.
• Social: Manage digital and social agencies to build a solid strategic content plan that flows key seasonal stories on PUMA channels and influencer / blogger platforms. Oversee Seeding plans in line with PR to ensure key product on the right people for maximum visibility.
• PR: Work with PR to build a strong communication plan and ensure a consistent flow of messaging (always on approach) across all channels (Print / Digital / Social) throughout the season.

Please note: The expected start date for this role is 05 January 2026.

Eligibility Criteria And Functional  Competencies Required:

• 1-2 years experience
• Any experience in a product/ retail servicing is an advantage.
• Proficiency in excel and PowerPoint is a must have.
• Mindset should be self-starter, collaborative, and ability to find quick solutions. This is a very hands-on role.
• Quick learner- will need to develop a good understanding of product +internal processes (finance, ops, legal etc.) to be successful in the role.

Position Summary: As the #1 sports company in India, we have forged pathbreaking and landmark partnerships with athletes, sports teams & federations. This role is critical to ensuring the success of these partnerships through seamless and timely servicing

Key Objective:

• Servicing and relationship management of ambassadors, athletes & teams (Non-cricket)
• Seeding merchandise to athletes during key tournaments to ensure product visibility.
• Servicing product for athlete/ ambassador shoots & marketing activations
• Assist in building product marketing plan, roll-out & wrap-up report.
• Coordination of social posting on Instagram for the clubs/ athletes
• Servicing operations- vendor management, closing invoices, maintaining & reconciling records of products supplied against contracts, etc.

Key Performance Indicators:

• Meet all servicing requirements timely & seamless manner

Organizational Relationships:

• Internal: Product & Merchandising, Retail & eComm, Sales Ops, Finance and Legal
• External: Athlete/ Athlete managers, Club/ Federation POCs, Run clubs/ run coaches/ Athlete management agencies;

• Bachelor’s degree preferred
• 3+ years of experience in retail, sales, events, marketing, or customer service
• Knowledge and passion for running, products, and industry trends
• Genuine enthusiasm for the running community and culture
• Running retail experience preferred
• Strong presentation, public speaking, and interpersonal skills (in-person & virtual)
• Self-motivated, entrepreneurial, and highly organized
• Collaborative team player with the ability to adapt in fast-paced environments
• Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
• Willingness to travel up to 75%
• Valid driver’s license and reliable vehicle required

• Own your territory to help drive sales and grow brand awareness at specialty and sporting goods
• Build strong relationships with your accounts and work closely with them to grow the brand by understanding their business and what is important to them and their customers
• Be an expert in all things PUMA running – product & marketing
• Utilize sales data to look for areas of brand growth
• Educate retail partners and consumers on PUMA technology; train store associates on all product details, features & benefits 
• Develop creative ways to engage with and motivate our partners to keep PUMA Running front of mind
• Create and execute new and exciting running events in person and virtually to help increase sales and brand awareness in key territories
• Work cross-functionally with the sales, marketing, merchandising and footwear and apparel product teams within PUMA to streamline communications & planning 
• Represent PUMA at marketing events such as expos & races at both the local and national level
• Complete weekly & monthly reports to track both your progress, PUMA’s growth, and report back from the field with consumer feedback

• Bachelor’s degree preferred
• 3+ years of experience in retail, sales, events, marketing, or customer service
• Knowledge and passion for running, products, and industry trends
• Genuine enthusiasm for the running community and culture
• Running retail experience preferred
• Strong presentation, public speaking, and interpersonal skills (in-person & virtual)
• Self-motivated, entrepreneurial, and highly organized
• Collaborative team player with the ability to adapt in fast-paced environments
• Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
• Willingness to travel up to 75%
• Valid driver’s license and reliable vehicle required

• Own your territory to help drive sales and grow brand awareness at specialty and sporting goods
• Build strong relationships with your accounts and work closely with them to grow the brand by understanding their business and what is important to them and their customers
• Be an expert in all things PUMA running – product & marketing
• Utilization of sales data to look for areas of brand growth
• Educate retail partners and consumers on PUMA technology; train store associates on all product details, features & benefits 
• Develop creative ways to engage with and motivate our partners to keep PUMA Running front of mind
• Create and execute new and exciting running events in person and virtually to help increase sales and brand awareness in key territories
• Work cross-functionally with the sales, marketing, merchandising and footwear and apparel product teams within PUMA to streamline communications & planning 
• Represent PUMA at marketing events such as expos & races at both the local and national level
• Complete weekly & monthly reports to track both your progress, PUMA’s growth, and report back from the field with consumer feedback

• 5+ years of relevant experience in affiliate marketing, either in-house with an agency, at an agency or managing affiliate programs directly
• Bachelor’s degree in marketing, analytics, communications, or a related field – or equivalent experience
• Strong project management and organizational skills with the ability to manage multiple tasks and priorities in a fast-pacing retail environment
• Analytical mindset with the ability to produce data-driven reports to properly identify opportunities for growth
• Proven ability to work independently, meet tight deadlines, adapt quickly in a direct-to-consumer environment
• Strategic thinker who also has comfort in tactical execution
• Proficiency in Microsoft Office suite, especially Excel, PowerPoint, and Teams, as well as collaboration platforms
• Excellent communication skills with ability to present insights and recommendations to senior leadership
• Fluency with the retail/ecommerce landscape, including trends, platforms, and customer behavior
• Retail, sportswear, or fashion industry experience/interest highly preferred

• Manage the agency of record, monitor delivery and campaign performance on an ongoing basis and generate campaign performance reports, provide performance analysis and execute on that analysis to ensure ROI targets are achieved
• Expand the development and diversification of partners while maintaining relationships with affiliates to motivate partners to improve campaign performance
• Collaborate with in-house creative in developing creative needs and ensure requests are fulfilled and match desired product
• Work cross functionally across all DTC functions to determine needs for promotions and product launches - including landing pages, creative, site content, physical stores, and promotion/product set up
• Monitor competitive landscape in the affiliate space and provide strategic solutions to provide best in class programs
• Safeguard brand integrity by ensuring brand voice and messaging is not infringed upon and that the correct verbiage is always used; escalate internally if any egregious infringements persist
• Establish best practices in growing the program for each market (US & Canada) along with active collaboration with global counterparts
• Analyze and report on affiliate performance metrics to internal stakeholders and deliver actionable insights
• Lead initiatives to drive in-store traffic through Affiliate marketing program in partnership with the Senior Retail Marketing Manager
• Oversee the PUMA Referral program, working closely with vendor partner and Retention marketing team to measure and enhance performance
• Partner with the social media team to integrate influencers/content creators into upper-funnel affiliate programs

• 5 or more years experience proven track record and results in CRM, loyalty or consumer engagement roles within a fast-paced, direct-to-consumer environment
• Team management experience
• Familiarity and high comfort level working in email service providers/CRM platforms and analytics tools (experience with Emarsys is an advantage)
• Strong Experience with testing design and methodologies, personalization, and marketing automations
• Strong Experience with audience segmentation
• Consumer-first mindset with a deep understanding of the digital landscape, innovations, and best practices
• Proven analytical skills with strong understanding of industry KPIs and ability to translate insights into actions
• Hands on, Solution-oriented with a penchant for strategic thinking and problem solving
• Excellent project management and organizational skills with the ability to manage multiple tasks and priorities
• Experience with omnichannel marketing and integrated consumer journeys
• Retail, sportswear, or fashion industry experience/interest highly preferred
• Fluency and work proficiency in English, additional languages are a plus.

• Define, lead and execute the CRM roadmap for PUMA European eCommerce (25+ markets) to drive value for our consumers and business results
• Drive engagement, retention and consumer centric initiatives. Partner with relevant internal players to champion acquisition opportunities
• Lead the relationship and oversee/act on the creation and sending of all email marketing communications with our ESP, referral partner program partner and internal teams
• Lead segmentation and marketing automation roadmap and efforts, using data insights to guide continuous improvement
• Partner cross-functionally to deliver seamless customer experiences across brand and commercial moments
• Lead, develop, mentor own team members, fostering hands on, collaborative and continuous learning culture within the channel and in the broader marketing and e-com team
• Partner with the Global CRM to develop strategic projects relevant for the European market.

• Bachelor’s degree in Marketing, Communications, or related field
• 2-4+ years relevant experience in communications roles
• Exceptional communication skills, both verbal and written
• Demonstrated success with strategic and measurable communications planning and execution in a fast-paced environment
• Proven experience in executing media relations and social media
• Proven ability to manage agency relationships
• Strong experience with writing press materials
• Deep understanding of traditional media, emerging media and social media platforms and trends, with experience leveraging both editors and talent within the channels to drive brand visibility
• Experience working with both organic and paid partnerships (as needed) to drive brand awareness and engagement across campaigns, product launches and seasonal moments
• Existing relationships with top-tier U.S. media across consumer, fashion, business and lifestyle verticals with a proven record of delivering high-impact results
• Creative problem-solving skills, highly organized and capable of managing multiple projects simultaneously
• Passion, experience and familiarity with the sports, fashion, lifestyle, or consumer goods space
• Self-starter with an entrepreneurial spirit, agility and the ability to adapt to change while working in a matrixed organization
• Comfortable working in a fast-paced, agile environment with both global and local partners
• Position is based in Somerville, MA

• Support creation and execution of communications strategies for PUMA North America, managing efforts for regionally specific initiatives within the North America media landscape and key global initiatives that are led by the North America based team
• Manage day-to-day media relations across consumer, lifestyle, culture, sneaker, fashion, emerging media, social media and business media, as well as cultivate new relationships across verticals
• Responsible for creating, editing and developing PR materials and other media tools including messaging, press releases, executive briefs, talking points, media presentations, pitches, among other documents
• Organize media interviews and event media attendance and coverage
• Work with PUMA spokespeople to prepare briefing materials and organize media interviews as needed
• Work closely with the North America account marketing teams to communicate account specific programming and build interest
• Manage communications calendar for PNA
• Help manage North American external agency relationships and serve as day-to-day contact for owned initiatives
• Support with North America corporate and internal communications initiatives as needed
• Collaborate with other cross functional partners to build strong working relationships to ensure alignment and successful North America implementation of communications plans
• Monitor and measure success using tools and resources available, and deliver goals and KPI’s on a timely basis
• Act as a PUMA representative at events
• Assist in management of PR budget

• Enrolled student in an appropriate field of studies

• Ability to use Adobe Creative Suite software’s including photoshop and premiere pro is a plus

• First experience in Sports Marketing and passion for sports and lifestyle

• Good knowledge in MS Office

• Good English language skills

• High commitment, organizational talent and flexibility with hands-on mentality

• Starting date: 15.10.2025; duration: 6 months.

• Support in executing the strategic approach for seasonal campaigns and initiatives

• Assist in consumer sell-through marketing activities

• Support the creation, graphic design and editing of social media content

• Help in preparing seasonal concepts and briefs

• Support in preparing products for seasonal photo and video shoots

• Coordinate operations with external agencies and conduct Consumer Insights research

• Lead a small project from start to finish and organize small launch events.