Education:

• University Degree, preferably in Marketing

Experience:

• Fresh graduate/entry level, preferably has prior internship experience in Marketing

Capabilities:

• Fluency in the English language (speaking, reading, writing)
• Excellent verbal and written communication skills
• Dynamic and Creative
• Results-driven
• Solution-oriented
• Strong interpersonal skills
• Proficiency in MS Office (word, excel, power-point)

You will be an integral part of our Marketing team, supporting and contributing to the continued growth of the brand.

MARKETING ADMIN SUPPORT

• Archive and maintain all materials/assets sent from global teams
• Assist in task execution of projects
• Coordinate inter-departmental requests
• Provide day-to-day administrative support to the marketing team

PR SUPPORT

• Maintain and update inventory lists for marketing materials and products
• Develop and document all marketing purchase requests and orders
• Coordinate logistical marketing requirements, including delivery, shipments and product movements.
• Assist in hosting brand partners/ ambassadors / influencers in the marketing showroom and liaising with them for product orders and seeding
• Organize and maintain marketing showroom and basement storage

BUDGET MANAGEMENT

• Overlook internal marketing accounts through available tools
• Monitoring and keeping accurate and up-to-date record of budget expenses
• Assist with monthly budget reports
• Communicating and monitoring accounting flow with third-party suppliers / agencies / vendors
• Process financial documents by requesting and reviewing supplier quotes, preparing purchase orders, coordinating invoice submissions and approvals, and tracking and rescheduling payments with finance teams.
• Ensure compliance with internal finance policies and procedures.

• Bachelor degree or equivalent;  internship experience is a plus; or apprentice education with min of 2 years of experience

• Enthusiasm and knowledge of sport, especially golf and lifestyle culture, with an interest in marketing

• Familiarity with digital platforms, social media, and emerging marketing trends

• Strong organizational skills; ability to manage multiple tasks and deadlines

• Creative thinker with initiative, balanced by willingness to follow direction and support senior team members

• Herzogenaurach based with some travel within Europe

• Strong written & verbal communication skills in German and English, any other European language is a plus.

• Support the COBRA and PUMA GOLF brands within the marketing team, contributing to brand awareness and go-to-market initiatives across channels (TV, digital, PR, retail, ecom, product seeding, sports marketing)

• Assist in coordinating internal and key account/media communications to ensure brand consistency

• Help execute PR campaigns, product launches, seeding initiatives, and influencer activations

• Provide input and support to senior team members on brand-building projects, including research on trends, consumer insights, and competitor activity

• Assist with maintaining product roadmaps, timelines, and alignment with brand direction

• Support in tracking marketing budgets, invoices, and campaign reporting.

• 2-4 years of e-mail and/or CRM marketing experience in a fast-paced, direct-to-consumer environment with a proven track record of delivering results
• Familiarity and high comfort level working in email service providers/CRM platforms and analytics tools (experience with Emarsys and dashboards a plus)
• Experience with testing design and methodologies, personalization, and marketing automation
• Experience with audience segmentation
• Consumer-first mindset with a deep understanding of the digital landscape, innovations, and best practices
• Keen creative eye with ability to translate business objectives into comprehensive creative briefs
• Proven analytical skills with strong understanding of industry KPIs and ability to translate insights into actions
• Excellent project management and organizational skills with the ability to manage multiple tasks and priorities
• Solution-oriented with a penchant for strategic thinking and problem solving
• Retail, sportswear, or fashion industry experience/interest highly preferred

• Develop and execute CRM campaigns in the email channel with a primary focus on driving DTC and ecommerce revenue and improving conversion rates
• Create omnichannel consumer lifecycle journeys in partnership with other Retention team stakeholders and define email automation touchpoints, business rules, and content
• Manage end-to-end email campaign process from ideation and calendar planning to creative briefing, segmentation, QA, deployment, CRM agency collaboration, and reporting
• Sync with launch, merchandising, retail, and promotional calendars to support priority initiatives in parallel with other Retention and Performance Marketing channels
• Elevate the email channel through storytelling by collaborating with internal partners to identify key brand moments and activations to highlight
• Implement new CRM technologies and innovations to personalize and segment communications
• Develop and implement iterative testing plans, focusing on segmentation, messaging, frequency, and personalization, to optimize campaigns to improve channel KPIs
• Define and optimize audience segmentation strategies and create audience segmentations for all email campaigns and automations
• Collaborate with site and other channel owners to prioritize and execute omnichannel CRM tests
• Lead acquisition initiatives by partnering with site/app partners to drive email opt-ins and optimize sign-up journeys and touchpoints
• Analyze performance metrics and leverage business insights to identify trends and opportunities for optimizations and to drive engagement and efficiency
• Provide clear communication and coordination of campaign briefs, deliverables, timelines, dependencies, and blockers
• Manage the health of the email channel and the email opt-in database by regularly monitoring channel performance KPIs and identifying business opportunities

• Solid experience leading affiliate marketing on a global scale, ideally in retail, lifestyle, or sports — and a strong track record of driving real growth

• Deep knowledge of affiliate platforms (e.g. AWIN, CJ, Rakuten), tracking tools, feed management tools (i.e. Feedonomics) and optimization levers in a complex, multi-region setup

• A strategic mind with strong analytical skills — you can turn performance data into action and make smart decisions quickly

• Strong relationship-building skills — you know how to work with senior leaders and external partners to get buy-in and drive results

• A collaborative, hands-on approach; you are comfortable navigating fast-paced environments and know how to get things done across teams and time zones.

This job opportunity will be available in full-time or part time.

As our Senior Manager for Global Affiliate Marketing, you will take full ownership of the channel’s global growth. You will shape the vision, set the roadmap, and bring together regional and global teams to make affiliate marketing a key revenue driver for the business. You will work closely with senior leaders, tech partners, and regional teams to build something scalable, forward-thinking, and impactful. You won’t just manage what exists — you will question what’s possible, test bold ideas, and set new benchmarks.

• Develop and lead the global affiliate marketing strategy and roadmap — ensuring it supports our broader business goals and delivers sustainable growth

• Build strong, high-value relationships with affiliate networks and top partners, making sure we are always aligned on what matters most

• Challenge the current setup, spot quick wins, and uncover new opportunities through data, insights, and a healthy dose of curiosity

• Partner closely with senior leadership and cross-functional teams to make sure affiliate marketing is tightly integrated into our global marketing and growth plans

• Keep an eye on what’s next — from trends to tech — and use it to fuel smart innovation and a test-and-learn mindset across the channel.