• Manage day-to-day marketplace operations across Myntra, Flipkart, Amazon and other eCommerce channels.

• Drive order fulfilment performance, seller metrics, warehouse service levels and marketplace scorecard adherence.

• Track and resolve operational escalations impacting customer experience, dispatch performance, returns, claims or marketplace health.

• Coordinate with category, marketplace and warehouse teams to ensure business priorities are executed without operational blockage.

• Own SJIT operational planning, inventory allocation, dispatch preparedness and execution governance.

• Coordinate with marketplace teams on allocation approvals, pending ROs, dispatch planning and STN creation.

• Monitor inventory availability, fulfilment adherence and return closure for SJIT operations.

• Support allocation model discussions and ensure alignment between marketplace requirements and PUMA operating principles.

• Support regional warehouse operations and ensure adherence to defined SOPs across forward, return and exception processes.

• Drive warehouse readiness, inventory movement planning, stock transfers and transition activities.

• Lead resolution of operational bottlenecks related to systems, infrastructure, NAS / video storage, WMS errors and process dependencies.

• Coordinate with 3PL and internal teams to ensure smooth inwards, outbound, return and stock transfer execution.

• Manage SPF processes including claim validation, video / image evidence compliance, claim tracking and recovery governance.

• Ensure adherence to marketplace-specific SPF policies, TATs, documentation requirements and rejection-prevention controls.

• Partner with warehouse, logistics and marketplace stakeholders to reduce controllable operational losses.

• Drive corrective actions for recurring process gaps such as tag loop errors, QC misses, poor evidence capture or tracker hygiene issues.

• Support marketplace compliance requirements such as APOB documentation, address mapping, NOC follow-up and warehouse registration readiness.

• Coordinate with internal and external stakeholders to ensure timely completion of business-critical documentation.

• Support go-live preparedness for new facilities, new operational flows and marketplace expansion initiatives.

• Prepare operational updates, dashboards, claim trackers and performance summaries for business reviews.

• Analyze trends across fulfilment, returns, QC failures, claims, inventory movement and warehouse performance.

• Identify improvement opportunities and drive scalable solutions across OMS, WMS, marketplace integrations and tracker automation.

• Maintain data hygiene and drive standardization of reporting formats across warehouses and partners.

• Marketplace operations teams across Myntra, Flipkart, Amazon and other channels

• Warehouse and 3PL partners across the North India network

• Logistics partners and return / delivery service providers

• Category, planning, merchandising and commercial teams

• Finance, technology, compliance and system integration teams

• External vendors, marketplace POCs and service-provider stakeholders

• Marketplace Performance: Fill rate, SLA adherence and seller scorecard improvement

• SJIT Execution: Allocation accuracy, dispatch readiness and RO closure governance

• SPF Governance: Reduced rejection rate, improved recovery and stronger evidence compliance

• Warehouse Efficiency: Productivity, inventory accuracy and issue resolution TAT

• Compliance Readiness: Timely APOB / documentation closure and no go-live blockers

• Process Improvement: Automation, tracker hygiene and scalable reporting standards

• 4-7 years of experience in eCommerce supply chain, marketplace operations, warehousing or fulfilment operations.

• Strong understanding of marketplace fulfilment, inventory management, claims governance, returns and logistics processes.

• Hands-on experience with Excel-based trackers, operational dashboards and structured performance reporting.

• Strong stakeholder management across internal functions, marketplaces, warehouses and external partners.

• Ability to manage operational escalations, process transitions and cross-functional projects with clear ownership.

• Working knowledge of OMS / WMS workflows and marketplace integration dependencies.

• Experience in SPF / claim recovery processes, returns governance and video / evidence compliance.

• Ability to work in high-volume operational environments with strong attention to TAT, audit readiness and process discipline.

• Comfortable preparing leadership-ready summaries, project updates and actionable trackers.

Own the operational engine that drives Ecommerce performance across the Americas — ensuring strong execution discipline, clear accountability, and consistent delivery against global priorities, while amplifying leverage for the Americas hub leader to focus on shaping commercial growth and strategic direction.

• Establish and manage a structured operating cadence across Americas E-Commerce teams
• Support preparation of key business reviews (MBRs, regional reviews, leadership updates)
• Track commercial performance across markets, ensuring clear visibility on KPIs, trends and risks
• Identify performance gaps and ensure appropriate follow-up actions are driven across markets
• Support documentation and communication of global commercial guidance and frameworks & playbooks
• Coordinate rollout and adoption of global playbooks across key functional areas (performance marketing, content, CRM, data optimization, etc.)
• Monitor adherence to global commercial guardrails (budget allocation, channel mix, promotional strategy, etc.)
• Act as the primary coordination point between Americas markets and global functional teams
• Ensure alignment between global priorities and market execution, proactively identifying and resolving friction points
• Provide program management support for key regional and global initiatives led by the Americas Hub
• Track progress of strategic initiatives, ensuring timelines, deliverables and outcomes are met
• Support execution of high-priority commercial projects (e.g. marketplace commercialization, social commerce, AI commerce and more)
• Ensure clear ownership, accountability and follow-through across all initiatives
• Facilitate knowledge sharing and best practice exchange across Americas markets, and global hubs

• 6+ years of relevant experience in Consulting, Corporate Strategy, Ecommerce, or similar roles within consumer, retail or digital businesses
• Strong program management and execution capability, with a track record of driving initiatives across multiple stakeholders
• High degree of structure and discipline, with the ability to manage complex cadences and multiple priorities simultaneously
• Strong analytical skills, with the ability to interpret performance data and translate insights into actions
• Excellent stakeholder management skills, with the ability to work effectively across global and regional teams
• High ownership mindset and ability to operate in fast-paced, evolving environments
• Strong communication skills, with the ability to clearly structure and present information for senior audiences

The hiring range base pay for this position is $67,700-$91,900 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

• Strengthen and manage the relationship with marketplaces business and at the same time manage all aspects of business
• Manage our Marketplace business, enable growth in sales and margins according to brand initiatives , PUMA’s strategy and key product stories
• Take ownership of a variety of high-impact initiatives & product experiences by contributing to our vision, strategy, process
• Develop optimal structures of existing marketplaces and establish sustainable growth by integrating new marketplaces
• Challenge given structures, identify inefficiencies and drive the optimization of the marketplace setup to ensure healthy expansion of the business
• Proactively seek opportunities to improve Marketplace tactics and operations, enhance customer experience, and maximize ROI
• Ability to work cohesively with sales strategy, data science, product marketing. Monitor KPIs focusing on goals for article onboarding, inventory health and customer experience
• Optimize critical dashboards and spreadsheets for key business stakeholders in marketing and sales
• Detailed understanding of forecasting and actuals analysis. Analytical, and reporting skills required
• Exhibit sound business judgment, a proven ability to influence others, strong analytical skills, and a proven track record of taking ownership, leading data-driven analyses, and influencing results
• Liaise and manage multiple external vendors & internal partners and also contribute to further develop partnerships
• Communicate specifications with internal and key partners, cross-functional teams, including but not limited to: senior management, business development, marketing, merchandising, product and project management
• Assist Team members in resolving issues or difficulties in the performance of their work and knowing when issues should be escalated

• Bachelor’s degree in marketing, Business Administration, E-Commerce, or a related field
• 4–5+ years of experience in account management, sales, or e-commerce operations
• Proven track record of strategizing and executing large-scale, on-platform initiatives
• Advanced proficiency in MS Excel and PowerPoint
• Strong analytical mindset with a data-driven approach, leveraging quantitative and qualitative metrics to continuously optimize marketing performance
• Full professional fluency in English (written and spoken)
• Exceptional project management skills: adept at planning, tracking, organizing, and multi-tasking
• High attention to detail with a commitment to quality and timeliness
• Proactive, highly motivated self-starter who thrives in ambiguity and navigates complex programs independently.

Position Summary:

The candidate is responsible for creating detailed product templates for various market places that PUMA is associated with (e-commerce division). The ideal candidate is customer focused and ensures that product information across the marketplace is accurate and compelling. The content writer will work cross-functionally with various teams within the organization and hence collaboration is a major skill that Puma is looking for.

Key Objectives:

• Collates information from various data sources and creates templates for Puma and its marketplaces. Enter product information, upload pictures and other files while ensuring accuracy

• Expected to work on several projects cross functionally that would enhance customer experience on digital platforms.

• Consistently ensure accuracy of relevant product data for items available online and update where necessary.

• Works closely with merchandising, studio and E-commerce sales teams.

• Ensures daily targets are being met and relevant trackers/dashboards are maintained timely.

• Uses other complementary online tools available for publishing information and to optimize online shopping experience.

• Maintain documentation/guidelines/SOP to support new products updates.

• Quality check of current uploads to identify and fix catalog defects.

• Make all listings as informative and appealing as possible to maximize and create consumer delight

Key Performance Indicators:

• Turn around time of Content Go-Live

• Data Quality & Accuracy

Organizational Relationships:

• Internal: Marketplace Growth Managers, Pricing & Merchandising Managers, Studio Editors, Planning Managers, Content Writer

• External: Marketplace Category Managers

Eligibility Criteria And Functional  Competencies Required:

Educational Qualifications:

• Bachelor’s degree (B.com or BA etc)

Technical knowledge required:

• In depth knowledge of MS Office and MS Suite.

• Inclination to learn new tools/technologies is a plus.

Behavioral traits required:

• Responsible, accountable and proactive.

• Highly organized, detail oriented, process focused, desire for continuous improvement.

• Ability to multi-task and reprioritize in a dynamic environment. Must perform under deadlines and multiple pressures. Time management skills are a must.

• Must have the ability to effectively communicate with a wide variety of internal and external customers and suppliers.

• Ability to work independently yet collaborate as part of a team.

• Is a creative thinker and has excellent time/task management skills.

• Must have a high level of integrity, energy, passion and excitement and drive to make a difference!

We are seeking an experienced Solution Architect to support end-to-end architecture across PUMA’s global DTC technology landscape. In this role, you will ensure scalable, stable, and future-proof architecture decisions across digital and physical touchpoints. You will advise and enable Product and Project Teams by aligning business strategy, product roadmaps, and technology architecture, while ensuring high solution quality, strong non-functional standards, and sustainable platform evolution. Acting as an architectural authority for strategic initiatives, you will help guide the structured evolution and expansion of PUMA’s global technology ecosystem.

Role:

• Support with end-to-end solution architecture across the global DTC technology landscape

• Ensure scalable, stable, and future-proof architecture decisions across digital and physical touchpoints

• Advise and enables PUMA’s Product and Project Teams

• Alignment between business strategy, product roadmaps, and technology architecture, while governing solution quality, non-functional requirements, and long-term platform evolution.

• Enable structured evolution and expansion of the technology stack

Key Responsibilities

• Design and own end-to-end solution architectures for strategic initiatives across digital channels, retail systems, core platforms, integrations, and data.

• Define architecture artifacts such as high-level architecture diagrams, design documents, data models, and system interaction maps.

• Define integration patterns (API-first, event-driven, modular, cloud-native architectures).

• Define and validate non-functional requirements including performance, security, scalability, compliance, resilience, and failure handling.

• Participate in discovery workshops, architecture reviews, and impact assessments.

• Advise squads, lead design reviews, and document key architecture decisions.

• Contribute to architecture governance and technology evaluations.

• Ensure architectural consistency, scalability, and long-term sustainability.

• Collaborate with Platform, DevOps, and SRE teams to ensure operational readiness, scalability, and reliable platform operations.

• Act as key interface between Product, Engineering, Delivery, Platform teams, and Management.

• Ensure adherence to security standards, data privacy requirements, and regulatory compliance.

Key Requirements:

• 8+ years of experience in solution or system architecture within complex IT environments

• Experience in DTC, eCommerce, retail, or omnichannel environments

• Strong understanding of integration architectures and modern engineering practices

• Experience working in global matrix organizations

• Strong communicator bridging business and engineering teams

• Structured, pragmatic, decision-oriented, and governance-aware working style

Technology Scope

Strong understanding of:

• Microservices and distributed systems

• Digital channels (web, app, commerce capabilities)

• Retail and store systems (POS, omnichannel integrations)

• Core platforms (order management, payments, CRM, data platforms)

• Integration layer (APIs, event-driven architectures, middleware)

• Cloud infrastructure, DevOps, CI/CD, and release management

• Observability and operational architecture principles

• Security concepts (OAuth2, SSO, CIAM).

Position Summary: We are looking for a passionate & smart individual to join demand generation team at PUMA. This role will be responsible for managing relationship with internal/external stakeholders, performance marketing, brand visibility on key E-Commerce platforms.

Reports to: Senior Manager Performance Marketing

Key Objectives:

• Own and optimize an annual performance marketing budget of ~₹20–30 Cr.

• Drive revenue growth while delivering ROAS and profitability targets.

• Plan, execute and optimize high-impact paid marketing campaigns.

• Analyze performance data to identify insights and growth opportunities.

• Collaborate with Business, Brand, Merchandising and Analytics teams.

• Drive continuous experimentation to improve marketing efficiency.

Key Performance Indicators

• Revenue & ROAS Achievement

• Marketing Budget Efficiency

• Campaign Execution & Optimization

• Growth in New Season/Product Visibility

Organizational Relationships

• Internal: Online performance, Brand Marketing, Business Team, Merchandising

• External: E-commerce Platforms, Agency Partners

Eligibility Criteria And Functional Competencies Required:

Experience

• 3–5 years of experience in Performance Marketing or Growth Marketing

• Experience managing paid media campaigns with accountability for business outcomes.

• Experience in e-commerce or consumer-facing businesses is preferred

Core Skills

• Analytical Mindset: Strong quantitative aptitude with the ability to solve business problems using data.

• Commercial Acumen: Understanding of commercial metrics and experience managing marketing investments to drive business outcomes.

• Ownership & Execution: Advanced Excel skills, attention to detail, and the ability to manage multiple stakeholders in a fast-paced environment.

Assistant Manager, E-Commerce Operations, reporting to Teamhead of E-commerce, has the primary objective to support day-to-day e-commerce operations & sales to reach the ambitious target via different channels and guarantee to provide consumer experiences via PUMA e-commerce channel

• [Task 1] : E-commerce Operation & Function Development (30%)
  - Work with different parties to ensure a smooth process of order fulfilment, packaging, and delivery
  - Coordinate & issue tickets for reporting website bugs and enhancements
  - Implementation of both global and local E-commerce initiatives and conduct UAT 
  - Ensure service availability of customer support
  - Manage and create personalized ordering experience for consumers
  - Operational excellence: logistic, customer services, IT, finance, etc. by collaborating with related partners
  - Enhance E-commerce channel features to maximize consumers’ experience

• [Task 2] : Data & Analytics (20%)
  - Work closely with CS & IT team to enrich consumers' data and leverage the data power
  - Based on the data, to work out CRM campaigns with E-com MKT team
  - KPIs, report setup & follow up
  - Basic web analytics

• [Task 3] : Stakeholder & Project Coordination (30%)
  - Align with global and APAC e-commerce teams to localise and execute initiatives for the Korean market
  - Manage vendor and agency relationships related to platform, fulfilment, and digital services
  - Prepare operational updates and performance summaries for team leadership and HQ reporting

• [Task 4] : Trouble Shooting (20%)
  - Coordinate & issue tickets for reporting website bugs and enhancements

• Education : Bachelor’s degree

• Professional : 8-10 years of E-Commerce experience in FMCG industry

• IT Skills : Experience with aggregator tool (SFSS, EC monitor), Excel (Advanced), Power BI
  Experience with Google Analytics a plus.

• Language Skills : Advanced English

  - Participate in global meetings

  - Prepare and deliver business emails and reports in English

  - Collaborate with overseas teams on cross-functional projects

  - Conduct presentations and communicate effectively in English

• Competencies
  - Extreme attention to detail
  - Ability to work independently on assigned tasks as well as accept direction on given assignment
  - Must be flexible and have the ability to effectively prioritize multiple tasks in a fast-paced retail environment

• Functional Skills :
  - A comprehensive understanding of the logistics systems
  - Experience in end-to-end process management
  - Excellent communication skills
  - Strong problem-solving skills
  - Solid troubleshooting skills
  - Familiarity with leading ecommerce platforms
  - Good leadership and people management skills
  - Strong negotiation skill

Operacionalizar la adaptación local de las iniciativas regionales, con los equipos locales y de operaciones, para asegurar el desempeño comercial del sitio y la operación según los lineamientos de la región y necesidades locales del negocio.

• Desarrollar el P&L (OVCs & OPEX) del canal de E -Commerce anual, por Q y mensual en cada una de las áreas (ops, marketing, content) para asegurar la operación del negocio y el cumplimiento de los KPIs del área (márgenes, net sales, CR, upt, aov).

• Coordinar entre equipos regionales (Performance Markelting, Content, CRM) y la operación local, para lograr la ejecución del de E-Commerce, según los lineamientos y estándares del sitio y experiencia onsite regionales y globales.
• Encauzar las campañas, estrategias, promociones y eventos localmente para velar por la adaptación al contexto comercial y consumidor local según los lineamientos, estándares y requerimientos entregados por la región y global.
• Identificar oportunidades de crecimiento (tráfico, conversión, ticket, customer value) para mantener informada a los equipos regionales y accionar planes en conjunto según las necesidades del negocio regional y local.
• Conducir el seguimiento los KPI´s de operaciones con el objetivo de asegurar un servicio de excelencia en la atención y cuidado del cliente, basado en los términos y condiciones comerciales establecidos en la página web que permitan la mejora continua de los procesos operacionales.
• Supervisar la operación E-Commerce a nivel local con todas las áreas locales involucradas, para lograr el cumplimiento con los estándares en customer service, logística, pagos y fulfillment entregados por la región.
• Identificar riesgos operativos o comerciales locales para lograr el levantamiento de problemáticas locales a la región y su resolución, según los estándares PUMA y requerimientos del negocio.

• 7-10 años de experiencia en el área Comercial
• 4+ años de experiencia en E-Commerce
• Experiencia en E-Commerce, idealmente en roles comerciales, digitales o de gestión de canal.
• Experiencia trabajando con KPIs de negocio: revenue, conversion rate, traffic, AOV, margen.
• Entendimiento de performance marketing y contenido digital (aunque no ejecución directa).
• Experiencia coordinando múltiples stakeholders y equipos (locales y regionales).
• Conocimiento del ecosistema e-commerce: operación, customer service, logística, plataformas digitales.
• Inglés avanzado.

The Director of Engineering - Consumer Intelligence & Engagement is a product-aligned technology leader with direct accountability for engineering delivery across the capabilities that define how consumers discover, engage with, and respond to our brand. This role owns the full product technology lifecycle, from architecture decisions and roadmap execution to engineering standards and platform health.

Your organisation is the layer of intelligence and engagement that activates our core commerce capabilities: shaping what consumers see, how content reaches them, how products are discovered, and how campaigns convert. AI is a key enabler across this organisation: you will apply AI to enhance personalisation, accelerate content workflows, improve product discovery, and build smarter campaign targeting, but strong software engineering depth across these product domains remains the primary craft.

As PUMA continues to scale its DTC Engineering organization, our leaders are expected to be visible culture builders. These roles are office-based and require regular in-person collaboration to accelerate decision-making, strengthen team cohesion, foster innovation, and build a world-class engineering capability from the ground up.

Key Responsibilities & Scope of Ownership:

• Personalisation - consumer segmentation, behavioural targeting, AI-driven product recommendations, and next-best-action experiences.

• Content Management - content modelling, authoring workflows, and multi-channel distribution via headless CMS (Sanity); AI-assisted content enrichment and generation.

• Product Detail & Listing Pages (PDP/PLP) - page architecture, attribute rendering, media delivery, sorting, filtering, and AI-enhanced product presentation.

• Product Discovery - search (keyword and AI-assisted semantic), browse, faceted navigation, and ranking logic.

• Consumer Communication - email, push notifications, SMS, and in-app messaging delivery, personalisation, and orchestration.

• Promotions & Campaigns – personalised promotions, offer management, campaign targeting, scheduling, and performance instrumentation.

Technology Vision & Product Roadmap Delivery

• Own the technology strategy and engineering roadmap across all Consumer Intelligence & Engagement capabilities, in close partnership with the product organisation.

• Act as the primary technology partner to product owners and business stakeholders including participating in discovery, sprint planning, OKR definition, and roadmap prioritisation.

• Drive end-to-end delivery accountability: architecture decisions, engineering execution, quality assurance, release management, and production health across the full capability portfolio.

• Make principled build/configure/integrate decisions across the stack by balancing SFCC platform capabilities, Sanity content workflows, GraphQL API design, and custom development.

• Establish a technology vision that progressively embeds AI as an engineering accelerator and product differentiator across each capability domain.

Personalisation & Product Discovery Engineering

• Lead the engineering design and delivery of personalisation capabilities such as consumer segmentation logic, affinity modelling integrations, and real-time recommendation surfaces on PDP, PLP, homepage, and campaign pages.

• Own the product discovery engineering stack: search indexing, query understanding, faceted navigation, and results ranking - integrating AI-powered relevance signals to measurably improve discovery outcomes.

• Build the technical foundation for A/B testing, multivariate experimentation, and feature flagging across personalisation and discovery surfaces, enabling rigorous data-driven optimisation.

• Define and own the data contract between consumer event infrastructure and personalisation/ranking systems, including schema standards, latency requirements, and completeness in partnership with data engineering and analytics.

Content Management & PDP/PLP Engineering

• Own the engineering of content management infrastructure including Sanity CMS content modelling, editorial workflows, content delivery APIs, and multi-channel distribution.

• Lead PDP and PLP engineering: page composition, product attribute rendering, media and asset delivery, enriched content blocks, and SEO-critical technical requirements.

• Leverage AI to accelerate and enrich content workflows - automated product description generation, attribute enrichment, image tagging, and content QA tooling built on top of LLM APIs.

• Ensure content and product page experiences are performant, accessible, and composable by building reusable ReactJS front-end components that other product teams can extend.

Promotions, Campaigns & Consumer Communications

• Lead the engineering of promotions and campaign management - rules engine configuration and extension within SFCC, offer scheduling, eligibility logic, and storefront rendering of promotional content.

• Own the technical architecture for consumer communication systems - integration with messaging platforms (email, push, SMS), personalisation of communication content, and event-triggered automation.

• Apply AI to campaign and promotions engineering: intelligent audience segmentation, send-time optimisation, and AI-assisted copy generation for targeted consumer communications.

• Instrument campaigns and promotions with robust analytics and tracking, ensuring business teams have accurate, real-time visibility into performance and conversion.

AI-Enabled Engineering

• Champion AI as a pragmatic engineering enabler using AI-assisted development tools, automated testing, and code generation to increase engineering velocity and code quality.

• Identify high-value opportunities to integrate AI capabilities into product features: semantic search, AI-generated content, intelligent product recommendations, and dynamic campaign personalisation.

• Embed responsible AI practices - transparency, bias awareness, and consumer data privacy into any AI-powered consumer-facing feature from the outset.

Architecture, Standards & Governance

• Define and govern the software architecture for all capability domains, ensuring solutions are scalable, composable, and well-integrated with the shared commerce technology platform.

• Own the GraphQL API layer for capability domains - schema design, query performance, versioning, and contract governance with consuming front-end teams.

• Establish and enforce engineering standards across the organisation: code quality, testing practices, API design, accessibility, performance budgets, and deployment processes.

• Manage APIGEE integration for capability APIs - ensuring consistent security, rate limiting, and developer experience across internal and external API consumers.

• Partner closely with the Consumer Experience Engineering organisation to align on shared components, design system usage, and front-end standards.

Team Leadership & Stakeholder Engagement

• Lead, mentor, and grow a team of senior engineers and manage delivery partners.

• Foster a product engineering culture - engineers who take ownership of outcomes, not just outputs, and who engage deeply with consumer and business problems.

• Build strong working relationships with Product, UX, Marketing, Merchandising, and Data teams to ensure engineering is a genuine business partner across all capability areas.

Key Requirements:

• 15+ years of engineering experience, with at least 5 years in senior engineering leadership with direct product delivery accountability.

• Strong front-end and full-stack engineering background - hands-on proficiency in ReactJS, TypeScript, and GraphQL(GQL).

• Proven track record delivering e-commerce product capabilities - PDP/PLP, product discovery, content management, promotions, or consumer communications in a DTC or retail environment.

• Deep familiarity with Salesforce Commerce Cloud (SFCC) - commerce APIs, catalogue management, promotions framework, and extension patterns.

• Deep architectural & implementation expertise with headless CMS platforms, particularly Sanity content modelling, and editorial workflow design.

• Experience integrating AI capabilities into consumer-facing products such as recommendations, search relevance, content generation, or personalisation features via API-based services.

• Solid grasp of API management (APIGEE or equivalent) and composable, microservices-based architecture.

• Track record of building and governing engineering standards across multi-team product organisations.

• Experience in fashion, sports, or lifestyle retail DTC organisations.

• Background with search and merchandising platforms and personalisation engines.

• Familiarity with marketing automation and communications platforms.

• Working knowledge of AI/LLM APIs (OpenAI, Anthropic, or open-source models) applied to content enrichment or commerce use cases.

Key Technologies:

• Front-End: ReactJS, TypeScript, Next.js, GraphQL (GQL)

• Commerce Platform: Salesforce Commerce Cloud (SFCC / PWA Kit / SCAPI)

• CMS & Content: Sanity (headless), GROQ, content modelling, AI content workflows

• API Management: APIGEE, REST, GraphQL schema design & governance

• Search & Discovery: Elasticsearch faceted search, AI-assisted ranking

• Personalisation: Recommendation engine integrations, segmentation, A/B testing tooling

• Communications: Email / push / SMS platform integrations, event-triggered automation

• AI Integration: LLM APIs for content generation, semantic search, personalisation signals

• Promotions: SFCC promotions framework, rules engine, campaign scheduling & analytics

Leadership Expectations:

At PUMA, Directors are expected to operate as enterprise leaders who shape strategy, build capability, and create an environment where teams can deliver exceptional outcomes at speed and scale. Successful leaders combine commercial acumen, technical excellence, and people leadership while embodying the mindset and behaviours that define PUMA's culture.

Strategic Thinking & Vision

• Translate ambitious business goals into clear, executable technology strategies and roadmaps.

• Demonstrate the courage to challenge conventional thinking and advocate for innovative solutions that create long-term value.

• Operate effectively in ambiguity, providing clarity, direction, and confidence for teams and stakeholders.

• Balance immediate business priorities with long-term scalability, sustainability, and consumer impact.

Ownership & Accountability

• Take end-to-end ownership of outcomes, driving execution with determination and a relentless focus on results.

• Set high standards for quality, reliability, and operational excellence while fostering a culture of accountability.

• Navigate setbacks and changing priorities with resilience, maintaining momentum through complexity and uncertainty.

• Make difficult decisions when required and stand behind them with conviction and integrity.

People & Team Leadership

• Build, develop, and retain diverse, high-performing teams capable of delivering at scale.

• Foster an environment of trust, inclusion, collaboration, and mutual respect where individuals can thrive.

• Create opportunities for learning, growth, and continuous development while empowering teams with autonomy and accountability.

• Celebrate successes, recognise contributions, and cultivate a culture where high performance and enjoyment go hand in hand.

Collaboration & Stakeholder Management

• Build strong partnerships across Product, Design, Data, Marketing, Operations, and Business teams to achieve shared outcomes.

• Influence effectively across all levels of the organisation through credibility, transparency, and strong communication.

• Demonstrate confidence in decision-making while remaining open to challenge, feedback, and diverse perspectives.

• Lead with a team-first mindset, breaking down silos and enabling collaboration across functions and geographies.

Innovation & Continuous Learning

• Champion modern engineering practices, AI-native ways of working, and a culture of experimentation.

• Encourage curiosity, learning, and thoughtful risk-taking to unlock new opportunities for consumers and the business.

• Create space for innovation while maintaining a disciplined approach to execution and delivery.

• Continuously raise the bar on engineering excellence, operational maturity, and consumer experience.

Commercial & Consumer Mindset

• Understand the connection between technology decisions, consumer experience, and business performance.

• Make decisions that balance innovation, speed, quality, and commercial impact.

• Maintain a strong consumer-first perspective, ensuring technology investments create meaningful value for consumers.

• Demonstrate sound judgment and confidence when translating business priorities into engineering outcomes.

Building PUMA's Future

• Act as a visible culture builder and role model as PUMA continues to scale its DTC Engineering organisation.

• Embrace the opportunity to build teams, capabilities, and ways of working from the ground up.

• Lead with energy, optimism, and purpose, inspiring others to contribute to a shared vision and ambitious goals.

• Foster an environment where bold thinking, determination, collaboration, and enjoyment are all essential ingredients of success.

We are seeking a Director of Engineering - Consumer Experience to lead the technology organisation responsible for delivering exceptional digital experiences across Web and Mobile platforms. This is a horizontal, platform-level leadership role that sets the engineering direction, standards, and quality bar across all consumer-facing products for our Direct-to-Consumer (DTC) business.

You will own the engineering foundation that product teams build upon, including shared platform capabilities, AI-native tooling, frontend standards, and delivery infrastructure. You will lead a lean team of senior engineers and a network of delivery partners to build fast, accessible, and AI-native experiences that delight our consumers. You hold platform adoption authority and co-own the engineering quality bar across the organisation.

As PUMA continues to scale its DTC Engineering organization, our leaders are expected to be visible culture builders. These roles are office-based and require regular in-person collaboration to accelerate decision-making, strengthen team cohesion, foster innovation, and build a world-class engineering capability from the ground up.

Key Responsibilities & Scope of Ownership:

Technology Vision & Strategy

• Define and drive the multi-year Consumer Experience technology vision, ensuring alignment with DTC business goals and emerging digital trends.

• Build and communicate a clear technology roadmap covering Web (desktop, PWA) and Native Mobile (iOS, Android) platforms.

• Champion AI-native engineering paradigm - from AI-assisted development workflows to front-end personalisation and intelligent UX embedded into the engineering culture from day one.

• Evaluate, select, and govern the technology stack (ReactJS, Salesforce Commerce Cloud, Sanity CMS, GraphQL, and emerging tools) to ensure longevity, performance, and developer productivity.

Standards, Governance & Engineering Excellence

• Establish and enforce engineering standards, coding practices, design systems, accessibility guidelines (WCAG), and performance benchmarks across all consumer-facing touchpoints.

• Build and own a component library and design system that enables velocity and consistency for all product teams.

• Define governance frameworks for third-party vendor engagement including contracts, code quality reviews, delivery cadence, and SLA management.

• Introduce and maintain observability, performance monitoring, and incident management practices for consumer-facing platforms.

UI/UX & Consumer Experience Leadership

• Partner closely with UX/Design, Product, and Marketing teams to translate consumer insights into technically excellent digital experiences.

• Own the front-end architecture for responsive, performant, and accessible web experiences and mobile applications.

• Drive adoption of modern UX engineering practices such as skeleton screens, optimistic UI, progressive enhancement, micro-interactions.

• Champion performance engineering - page load, rendering optimisation, image delivery, CDN strategy, and headless CMS integration via Sanity.

Team & Vendor Leadership

• Lead, mentor, and grow a lean team of senior engineers while maintaining a high-trust, high-performance culture.

• Manage and hold accountable delivery partners for quality, timelines, and engineering standards.

• Partner with Engineering Heads, Product Owners and peer Directors to ensure horizontal services (design systems, shared APIs, performance tooling) are adopted consistently.

Key Requirements:

• 15+ years of progressive engineering experience, with 5+ years in a senior engineering leadership role.

• Deep architectural and implementation expertise in modern front-end engineering: ReactJS, TypeScript, GraphQL (GQL), REST APIs.

• Proven experience with Salesforce Commerce Cloud (SFCC) and headless CMS platforms (Sanity or equivalent).

• Demonstrable mobile engineering experience across React Native, iOS (Swift), and/or Android (Kotlin).

• Proven experience in shipping AI and LLM-driven capabilities in consumer-facing products, including real decisions around model selection, latency and cost trade-offs, and what it takes to make these features reliable in production.

• Track record of building and governing cross-functional engineering platforms used by multiple product teams.

• Subject matter expertise in modern consumer web standards, specifically web performance (Core Web Vitals), WCAG 2.1 compliance, and progressive web applications.

• Background in fashion, retail, or sports DTC commerce environments.

• Experience with composable/headless commerce architectures.

• Familiarity with APIGEE or API Gateway platforms.

• Experience with CI/CD, feature flagging, A/B testing frameworks.

Key Technologies:

• Front-End: ReactJS, TypeScript, Next.js, GraphQL (GQL)

• Commerce: Salesforce Commerce Cloud (SFCC / SFRA / PWA Kit)

• CMS: Sanity (headless), content modelling

• Mobile: React Native, iOS, Android

• APIs & Integration: GraphQL, REST, APIGEE

• AI/ML: AI-native tooling, LLM integration, AI-assisted development

• Observability: Performance monitoring, Web Vitals, CDN/edge tooling

Leadership Expectations:

At PUMA, Directors are expected to operate as enterprise leaders who shape strategy, build capability, and create an environment where teams can deliver exceptional outcomes at speed and scale. Successful leaders combine commercial acumen, technical excellence, and people leadership while embodying the mindset and behaviours that define PUMA's culture.

Strategic Thinking & Vision

• Translate ambitious business goals into clear, executable technology strategies and roadmaps.

• Demonstrate the courage to challenge conventional thinking and advocate for innovative solutions that create long-term value.

• Operate effectively in ambiguity, providing clarity, direction, and confidence for teams and stakeholders.

• Balance immediate business priorities with long-term scalability, sustainability, and consumer impact.

Ownership & Accountability

• Take end-to-end ownership of outcomes, driving execution with determination and a relentless focus on results.

• Set high standards for quality, reliability, and operational excellence while fostering a culture of accountability.

• Navigate setbacks and changing priorities with resilience, maintaining momentum through complexity and uncertainty.

• Make difficult decisions when required and stand behind them with conviction and integrity.

People & Team Leadership

• Build, develop, and retain diverse, high-performing teams capable of delivering at scale.

• Foster an environment of trust, inclusion, collaboration, and mutual respect where individuals can thrive.

• Create opportunities for learning, growth, and continuous development while empowering teams with autonomy and accountability.

• Celebrate successes, recognise contributions, and cultivate a culture where high performance and enjoyment go hand in hand.

Collaboration & Stakeholder Management

• Build strong partnerships across Product, Design, Data, Marketing, Operations, and Business teams to achieve shared outcomes.

• Influence effectively across all levels of the organisation through credibility, transparency, and strong communication.

• Demonstrate confidence in decision-making while remaining open to challenge, feedback, and diverse perspectives.

• Lead with a team-first mindset, breaking down silos and enabling collaboration across functions and geographies.

Innovation & Continuous Learning

• Champion modern engineering practices, AI-native ways of working, and a culture of experimentation.

• Encourage curiosity, learning, and thoughtful risk-taking to unlock new opportunities for consumers and the business.

• Create space for innovation while maintaining a disciplined approach to execution and delivery.

• Continuously raise the bar on engineering excellence, operational maturity, and consumer experience.

Commercial & Consumer Mindset

• Understand the connection between technology decisions, consumer experience, and business performance.

• Make decisions that balance innovation, speed, quality, and commercial impact.

• Maintain a strong consumer-first perspective, ensuring technology investments create meaningful value for consumers.

• Demonstrate sound judgment and confidence when translating business priorities into engineering outcomes.

Building PUMA's Future

• Act as a visible culture builder and role model as PUMA continues to scale its DTC Engineering organisation.

• Embrace the opportunity to build teams, capabilities, and ways of working from the ground up.

• Lead with energy, optimism, and purpose, inspiring others to contribute to a shared vision and ambitious goals.

• Foster an environment where bold thinking, determination, collaboration, and enjoyment are all essential ingredients of success.

Sales Management

• Monitor sales trends across PUMA’s ecommerce channels to identify areas for improvement and growth opportunities

• Conduct regular benchmarking of competitor performance, campaign mechanics, and fashion trends to uncover new opportunities for PUMA

Communication and Collaboration

• Liaise with internal teams (e.g., logistics, content, marketing, operations, and training) to align on day-to-day ops, key campaigns, timely execution of ecommerce mechanics such as vouchers, flash sales, and short video activation.

• Coordinate with external partners, marketplace reps, and enablers for campaign alignment, product exposure, and livestream technical setup.

Livestream Management

•  Plan and manage livestream sessions, including scheduling, product arrangements, and performance tracking across Shopee and TikTok channels.

• Evaluate livestream performance using key data metrics such as GMV, CR%, traffic, GPM, etc., and provide actionable recommendations to drive sales.

• Coordinate with content creators, hosts, and internal creative teams to ensure engaging and brand-consistent livestream executions

Reporting

• Maintain detailed records of sales performance (e.g., total GMV, live GMV, expenses).

• Manage administrative responsibilities, including reviewing and processing billing documents from various vendors and marketplaces.

• Support monthly/quarterly business reviews with consolidated summaries

Education: Bachelor's Degree in Business or Economics

IT Skills: Intermediate knowledge in MS Excel / Google Sheet

Professional:

• Minimum of 2-3 years of relevant experience in the e-commerce industry

• Experience working for marketplaces, enablers or fashion brands

Functional Competencies:

• Basic ecommerce knowledge

• Data tracking and reporting

• Livestream management

Functional Skills:

• Highly organized, detail oriented and focused on quality control and execution efficiency

• Project management

• Team player

As Senior Service Manager within Global DTC Technology, you will drive operational stability and service excellence across PUMA’s global DTC Technology landscape. The role focuses on Incident Management, Production Support governance, operational escalations, and cross-functional coordination across Product, Engineering, Platform Operations, and Business teams.

You will act as a central coordination point during incidents, go-lives, hypercare phases, and critical operational situations to ensure fast alignment, structured communication, and efficient issue resolution.

Key Responsibilities:

• Lead and coordinate Major Incident Management across global DTC platforms and services

• Act as central coordination bridge between Engineering, Product, Operations, and Business stakeholders

• Drive operational escalations and coordinate resolution of critical production issues

• Orchestrate support activities during incidents, go-lives, and hypercare phases

• Ensure clear stakeholder communication during operational disruptions

• Improve incident processes, escalation flows, and service governance standards

• Drive continuous improvement based on incident trends, root cause analysis, and operational KPIs

• Coordinate operational support activities across global teams

• Support operational reporting, KPI tracking, and service transparency.

We are looking for a strong operational leader with proven experience in Incident Management, TechOps, Service Management, or Production Support within complex digital or eCommerce environments.

The ideal candidate combines strong coordination and stakeholder management capabilities with a hands-on execution mindset and the ability to stay structured and calm during critical operational situations.

You should bring:

• Several years of experience in TechOps, Incident Management, Service Management, or Production Support
• Strong experience coordinating cross-functional teams during major incidents, escalations, go-lives, or hypercare phases
• Experience working in global eCommerce, retail, or digital platform organizations
• Strong communication and stakeholder management skills across technical and business teams
• Ability to drive alignment and orchestrate activities across Engineering, Product, Operations, and Business stakeholders
• Strong ownership mentality, problem-solving capabilities, and operational execution focus
• Experience working within distributed and international delivery organizations
• Familiarity with modern digital commerce landscapes and operational dependencies across platforms, integrations, and third-party services
• Comfortable working in agile and fast-paced environments

Preferred qualifications:

• Experience with SFCC, OMS, Payments, App, or composable commerce environments
• Exposure to cloud operations, observability, or platform operations setups
• Experience supporting global rollouts and large-scale production environments

Education:

• Bachelor’s or Master’s degree in Information Technology, Business Information Systems, Engineering, or a related field preferred
• Comparable practical experience is equally valued