• Desenvolver o P&L do canal de E-commerce garantindo a operação do negócio e o cumprimento dos KPIs da área (margem, vendas líquidas, taxa de conversão, UPT e ticket médio).
• Coordenar entre os times regionais (Performance Marketing, Conteúdo e CRM) e a operação local para assegurar a execução do E-commerce de acordo com as diretrizes e os padrões regionais e globais do site e da experiência online.
• Direcionar campanhas, estratégias, promoções e eventos localmente, garantindo sua adaptação ao contexto comercial e ao comportamento do consumidor local, em conformidade com as diretrizes, padrões e requisitos definidos pelas equipes regionais e globais.
• Identificar oportunidades de crescimento (tráfego, conversão, ticket médio e valor do cliente) para manter os times regionais informados e implementar planos de ação conjuntos conforme as necessidades do negócio local e regional.
• Conduzir o acompanhamento dos KPIs operacionais com o objetivo de garantir excelência no atendimento e na experiência do cliente, com base nos termos e condições comerciais estabelecidos no site, promovendo a melhoria contínua dos processos operacionais.
• Supervisionar a operação local de E-commerce em conjunto com todas as áreas envolvidas, assegurando o cumprimento dos padrões regionais de atendimento ao cliente, logística, meios de pagamento e fulfillment.
• Identificar riscos operacionais e comerciais locais, garantindo o reporte de problemas à região e sua resolução, de acordo com os padrões da PUMA e as necessidades do negócio.

• Experiência na área Comercial.
• Experiência em E-commerce, preferencialmente em funções comerciais, digitais ou de gestão de canais.
• Inglês avançado/fluente.

The primary role of this position requires the ability to manage the day-to-day operations of ecommerce business. This role requires a data-driven mindset, can-do attitude, strong attention to detail, and the ability to collaborate cross-functionally to ensure smooth e-commerce operations.

Task 1: Sales Management
•    Monitor sales trends across PUMA’s ecommerce channels to identify areas for improvement and growth opportunities.
•    Conduct regular benchmarking of competitor performance, campaign mechanics, and fashion trends to uncover new opportunities for PUMA.

Task 2: Communication and Collaboration
•    Liaise with internal teams (e.g., logistics, content, marketing, operations, and training) to align on day to day ops, key campaigns, timely execution of ecommerce mechanics such as vouchers, flash sales, and short video activation.
•    Coordinate with external partners, marketplace reps, and enablers for campaign alignment, product exposure, and livestream technical setup.

Task 3: Livestream Management

•    Plan and manage livestream sessions, including scheduling, product arrangements, and performance tracking across Shopee and TikTok channels.
•    Evaluate livestream performance using key data metrics such as GMV, CR%, traffic, GPM, etc., and provide actionable recommendations to drive sales.
•    Coordinate with content creators, hosts, and internal creative teams to ensure engaging and brand-consistent livestream executions.

Task 4: Reporting
•    Maintain detailed records of sales performance (e.g., total GMV, live GMV, expenses).
•    Manage administrative responsibilities, including reviewing and processing billing documents from various vendors and marketplaces.
•    Support monthly/quarterly business reviews with consolidated summaries.

Education: Bachelor’s degree or above, preferably in business and economics.

Professional: Minimum 3-4 years of relevant experience in the e-commerce

industry. Experience working for marketplaces, enablers, or fashion brands.

IT Skills: Excel

Language Skills: English

• Work closely with the Global DTC Team, contributing to the successful and meaningful delivery of ongoing projects

• Reporting, KPIs & Financial Analysis: Build, refine, and enhance impactful reports for the Retail & E-commerce organization, with a strong focus on analyzing financial figures and key performance indicators (KPIs)

• Project Support & Coordination: Partner with the team to monitor progress, ensure timelines are met, and contribute to the smooth delivery of international retail projects

• Information Management: Coordinate, compile, and clearly communicate essential information to relevant stakeholders

• Presentation Preparation: Create engaging weekly and monthly PowerPoint presentations for the Vice President, supporting transparent communication of progress and results

• Versatile Team Support: Contribute to a variety of ad-hoc tasks, offering flexible assistance wherever it is most needed.

Role Purpose

• Own end-to-end delivery of global Direct-to-Consumer (DTC) technology and platform rollouts across digital and retail channels

• Lead the introduction, migration, and scaling of core DTC platforms across web, app, and retail

• Ensure a stable, secure, and scalable global DTC technology landscape.

Key Responsibilities

• End-to-end ownership of complex DTC technology and platform rollouts

• Manage parallel delivery streams across eCommerce, App, POS, OMS, payments, data, and integrations

• Plan and execute international rollouts, including migration, cutover, and decommissioning

• Coordinate dependencies across product, architecture, engineering, retail IT, operations, security, and partners

• Ensure non-functional requirements (stability, performance, security, compliance, scalability)

• Lead cross-functional, international delivery teams

• Manage risks, issues, and escalations

• Execute go-lives, including hypercare and handover to operations

• Provide clear status and decision reporting to senior stakeholders.

Technology Scope

• Digital: E-Commerce (Web & App), CMS, search, personalization, loyalty / membership

• Retail: POS systems, omnichannel use cases (e.g. Click & Collect)

• Core platforms: Commerce / Shop platform, OMS, payments, CRM, PIM, inventory & fulfillment, returns, data & analytics

• Understanding of API-based, event-driven cloud architectures

• Basic knowledge of CI/CD and release management.

Experience, Skills & Working Style 

• 8+ years of experience delivering complex technology projects or rollouts 

• Background in DTC, omnichannel, or retail technology environments 

• Experience with international, multi-region setups 

• Solid understanding of software delivery, integrations, and IT operations 

• Comfortable with classical, agile, and hybrid delivery models 

• Strong ownership, structuring, and communication skills 

• Pragmatic and resilient in high-pressure rollout and go-live phases 

• Experience working with global, cross-functional teams and partners 

• Fluent English required; German is a plus.

Position Summary:

• This role will be responsible for driving CRM for PUMA.com and App across key customer communication channels including Email, Web & Mobile Push, WhatsApp, SMS/RCS and personalized/automated journeys

• The role includes end-to-end ownership of CRM campaign planning, execution, tracking, and performance analysis to drive customer engagement, retention, and revenue

• This role will also own the insights engine, deriving consumer and brand insights from CRM and customer data to influence the larger brand & CX strategy

Report to: Senior Manager Market Insights and Analytics

Key Objectives:

Campaign Planning & Management

• Own the CRM calendar for PUMA.com and App in line with business priorities, product launches, sale events, and key brand moments

• Ensure timely execution of comms across the relevant channels. Track, optimize, and report campaign performance daily

• Be hands-on with CRM tools- Clevertap, Branch, GA etc.

Performance Tracking & Optimization

• Monitor CRM funnel health across all key metrics (impressions, engagement, conversion, revenue contribution)

• Run A/B tests on messaging, audience segmentation, timing, and channel strategy to improve campaign effectiveness and funnel health

• Build and optimize customer lifecycle journeys. Identify and scale automations/ personalizations

• Share regular performance reports and actionable recommendations with key stakeholders

Consumer & Business Insights

• Analyze CRM data to draw insights on consumer behaviour across cohorts & segments

• Identify trends and opportunities to improve customer experience, retention, and overall brand communication strategy

• Support broader business and brand teams with data-backed recommendations and insights

Stakeholder Management & Cross-functional Collaboration

• Work closely with all relevant stakeholders to align CRM initiatives with business goals

• Coordinate with internal & external partners for platform enablement, troubleshooting, and capability enhancement

Key Performance Indicators:

• Growth in CRM revenue contribution

• Improvement in customer retention &lifecycle metrics across key cohorts

• Funnel health optimization-Improving engagement and conversion metrics across channels

• Planning and execution excellence

• Actionable consumer insights that influence business / brand decisions

Organizational Relationships:

• Internal PUMA.com Team –Business, Trading & Planning, Tech Ops, Demand Generation, and Content, Marketing Team –BU teams, Social, and Creative teams, Operations & Customer Service, Data Sciences / IT, Finance and Global CRM counterparts

• External: Clevertap and Others-Branch, Insider one etc.

Eligibility Criteria and Functional Competencies Required:

• Hands-on experience working with CRM tools like Clevertap/ Branch/ Google Analytics/ Salesforce or equivalent

• Immediate joining is a plus

• MBA from a tier 1 college preferred

• Minimum 2+yrs experience in CRM/ lifecycle marketing/ growth & retention strategies

Skills:

• Data Proficiency & Analytical Skills: Comfortable navigating data dashboards and using Excel/BI tools. Basic understanding of business metrics, channel P&L, consumer cohorts and campaign performance metrics

• Strategic Mindset: Can see method in madness. Comfortable translating raw data in actionable brand & business insights

• Operational excellence: ability to manage both campaign strategy and execution with strong attention to detail, speed, and process discipline

• Communication & Interpersonal skills: good stakeholder management and collaboration skills. This is a highly cross-functional role

Own the operational engine that drives Ecommerce performance across EMEA — ensuring strong execution discipline, clear accountability, and consistent delivery against global priorities, while amplifying leverage for the EMEA hub leader to focus on shaping commercial growth and strategic direction

Your Responsibilities

• Establish and manage a structured operating cadence across EMEA Ecommerce teams (weekly, monthly, quarterly)
• Support preparation of key business reviews (MBRs, regional reviews, leadership updates)
• Track commercial performance across markets, ensuring clear visibility on KPIs, trends and risks
• Identify performance gaps and ensure appropriate follow-up actions are driven across markets
• Support documentation and communication of global commercial guidance and frameworks & playbooks
• Coordinate rollout and adoption of global playbooks across key functional areas (performance marketing, content, CRM, data optimisation, etc.)
• Monitor adherence and remove friction to global commercial guardrails (budget allocation, channel mix, promotional strategy, etc.)
• Act as the primary coordination point between EMEA markets and global functional teams
• Ensure alignment between global priorities and market execution, proactively identifying and resolving friction points
• Provide program management support for key regional and global initiatives led by the EMEA Hub
• Track progress of strategic initiatives, ensuring timelines, deliverables and outcomes are met
• Support execution of high-priority commercial projects (e.g. marketplace optimization, Social commerce, CX enhancements)
• Ensure clear ownership, accountability and follow-through across all initiatives
• Facilitate knowledge sharing and best practice exchange across EMEA markets.

• 6–10 years of relevant experience in Consulting, Corporate Strategy, Ecommerce, or similar roles within consumer, retail or digital businesses
• Strong program management and execution capability, with a track record of driving initiatives across multiple stakeholders
• High degree of structure and discipline, with the ability to manage complex cadences and multiple priorities simultaneously
• Strong analytical skills, with the ability to interpret performance data and translate insights into actions
• Excellent stakeholder management skills, with the ability to work effectively across global and regional teams
• High ownership mindset and ability to operate in fast-paced, evolving environments
• Strong communication skills, with the ability to clearly structure and present information for senior audiences.

As Senior Service Manager within Global DTC Technology, you will drive operational stability and service excellence across PUMA’s global DTC Technology landscape. The role focuses on Incident Management, Production Support governance, operational escalations, and cross-functional coordination across Product, Engineering, Platform Operations, and Business teams.

You will act as a central coordination point during incidents, go-lives, hypercare phases, and critical operational situations to ensure fast alignment, structured communication, and efficient issue resolution.

Key Responsibilities:

• Lead and coordinate Major Incident Management across global DTC platforms and services

• Act as central coordination bridge between Engineering, Product, Operations, and Business stakeholders

• Drive operational escalations and coordinate resolution of critical production issues

• Orchestrate support activities during incidents, go-lives, and hypercare phases

• Ensure clear stakeholder communication during operational disruptions

• Improve incident processes, escalation flows, and service governance standards

• Drive continuous improvement based on incident trends, root cause analysis, and operational KPIs

• Coordinate operational support activities across global teams

• Support operational reporting, KPI tracking, and service transparency.

We are looking for a strong operational leader with proven experience in Incident Management, TechOps, Service Management, or Production Support within complex digital or eCommerce environments.

The ideal candidate combines strong coordination and stakeholder management capabilities with a hands-on execution mindset and the ability to stay structured and calm during critical operational situations.

You should bring:

• Several years of experience in TechOps, Incident Management, Service Management, or Production Support
• Strong experience coordinating cross-functional teams during major incidents, escalations, go-lives, or hypercare phases
• Experience working in global eCommerce, retail, or digital platform organizations
• Strong communication and stakeholder management skills across technical and business teams
• Ability to drive alignment and orchestrate activities across Engineering, Product, Operations, and Business stakeholders
• Strong ownership mentality, problem-solving capabilities, and operational execution focus
• Experience working within distributed and international delivery organizations
• Familiarity with modern digital commerce landscapes and operational dependencies across platforms, integrations, and third-party services
• Comfortable working in agile and fast-paced environments

Preferred qualifications:

• Experience with SFCC, OMS, Payments, App, or composable commerce environments
• Exposure to cloud operations, observability, or platform operations setups
• Experience supporting global rollouts and large-scale production environments

Education:

• Bachelor’s or Master’s degree in Information Technology, Business Information Systems, Engineering, or a related field preferred
• Comparable practical experience is equally valued

• Enrolled student in Marketing, Communication Studies, English, Linguistics or similar for the entire duration of the internship 

• Passion for languages, storytelling and AI 

• Interest in the sports and fashion industry and current trends

• Native or fluent level of English

• Very good communication skills and good MS-Office skills

• Reliable and proactive team player with good time management

• Excellent attention to detail 

• Starting date: 01.07.2026; Duration: 6 months.

• Be responsible for your own PUMA direct-to-consumer business with assigned marketplace channels (like Amazon, About You, Decathlon, eBay, OTTO, Zalando)
• Monitor commercial performance and drive operational actions to achieve commercial targets – primarily Sales and Profitability
• Leverage data to develop and execute strategies to grow revenue and profitability
• Drive complex cross functional initiatives across multiple eCom functions – Merchandising, Category Mgmt., Marketing, Content or Operations
• Monitor promotional marketing activities and ensure alignment to business targets
• Prepare commercial and operational forecasts to ensure high service levels and accurate financial reporting
• Collaborate closely with the key account management of the respective marketplaces
• Identify, assess and create proposals for new market opportunities, business models or resource allocation. Drive and project manage implementation of strategic initiatives
• Challenge status quo, identify inefficiencies and drive for synergies to improve operational setup.

• Bachelor’s degree in Business Administration or other relevant areas
• 3-5 years of relevant working experience in eCommerce, Marketplaces or Digital Industry
• Knowledge of standard Retail / eCOM processes (Merchandising, Fulfilment, Product onboarding, Customer Service, etc.) and KPIs. Ability to translate business requirements to technical requests
• Strong analytical skills – working knowledge of Microsoft Excel is essential, knowledge of Power BI or other reporting tools is beneficial
• Ability to gather data and create meaningful analysis or reporting. Provide clear and relevant business requirements to BI analysts to create new / improve existing tools
• Commercial mindset and ability to effectively prioritize various tasks in a fast-paced environment
• Willingness to take own initiatives and work independently on assigned tasks with little guidance as well as accept direction on given assignments
• Fluent in English, fluency in German or another European language is a plus.

• Be a key part of the Global E-Commerce Content team, supporting end-to-end global photography workflows

• Partner with Product Lines and external vendors to bring products to life through seamless sample coordination and photo shoot preparation

• Ensure visual excellence by reviewing marketing mailers for product photography accuracy

• Maintain and update internal dashboards to support content operations

• Help shape the future of content creation by developing new ideas and optimizing internal photo processing tools.

• Enrolled student in Business Administration or a related field for the entire duration of the internship

• Strong organizational skills and attention to detail

• Ability to work effectively in an international team

• Ability to work independently and learn quickly

• Very good verbal and written communication skills in English

• Passion for sports fashion

• Proficiency in Microsoft Excel and PowerPoint

• Start date: 01.06.2026; Duration: 6 months.

•  Support the Global E-Commerce Content Team in setting up global content, publish and distribute to all e-commerce sites via the CMS

• Supporting the enrichment of product data and improving the usage of product data for successful filter refinements

• Assisting in ensuring product readiness from both data and content perspective

• Support the team with recurring tasks related to content setup.

• Enrolled Student in business administration, digital marketing or similar

• Very strong organizational skills and independent working method

• Hands-on mentality and quick grasp of complex processes

• Understanding of the competitive market and interest in the sports industry

• Strong communication skills in English (verbal and written) with clear and concise written messages through e-mails and reports

•  Basic knowledge in CMS systems

• Flexible and dynamic team player with the ability to interact and work with complex organizations

• Good computer knowledge (Excel, Word, PowerPoint)

• Previous experience in an Ecommerce environment is a plus

• Starting date: 01.08.2026; duration: 6 months.

• Manage sourcing activities and vendor selection for assigned categories (e.g. tech / digital services)
• Run RFx processes and coordinate vendor onboarding
• Support contract negotiations and renewal processes
• Maintain vendor documentation and ensure compliance with internal standards
• Act as a point of contact for business teams on day-to-day procurement topics.

• Minimum of 5–6 years experience in procurement or vendor management
• Preferably with experience in technology or professional services categories
• Strong stakeholder management skills
• Ability to manage sourcing processes independently
• Structured and detail-oriented mindset.