Product Ownership & Backlog Management

• Own the product backlog for a defined product or capability area (e.g. Payments within Basket & Checkout).

• Translate portfolio strategy and investment priorities into clear user stories, acceptance criteria, and sprint goals.

• Define and maintain a prioritised roadmap aligned to portfolio objectives.

• Ensure backlog items are outcome-led and tied to measurable success criteria.

• Continuously refine and reprioritise work based on performance, insight, and evolving business needs.

Discovery, Validation & Consumer Centricity

• Work closely with UX/UI, Research, and CRO to ensure solutions are grounded in user insight and behavioural data.

• Participate in and support research, testing, and experimentation initiatives.

• Ensure product decisions are informed by data, experimentation, and validated learning, not opinion.

• Identify friction, failure points, and improvement opportunities within the owned product area.

• Champion consumer-centric thinking within the squad and across stakeholders.

Delivery & Cross-Functional Collaboration

• Partner with Engineering, Design, and Data teams to ensure high-quality, timely delivery.

• Balance discovery and delivery to ensure the team is solving the right problems while shipping value regularly.

• Manage dependencies across teams and portfolios in a complex, global environment.

• Escalate risks, trade-offs, and delivery constraints clearly and early to the Teamhead.

• Ensure alignment with Finance, Legal, Compliance, Security, and other relevant functions where required.

Performance & KPIs

• Contribute directly to the portfolio KPIs defined by the Teamhead (e.g. conversion, payment success, engagement, reliability).

• Define feature- and initiative-level success metrics in collaboration with Data & Analytics.

• Monitor performance trends and use insight to inform backlog refinement.

• Support experimentation and continuous optimisation within the product area.

• Clearly communicate impact, learnings, and performance updates to stakeholders.

Stakeholder Management

• Work closely with the Teamhead / Portfolio Owner to align on priorities and trade-offs.

• Collaborate with global and regional stakeholders to ensure relevance and scalability.

• Represent the product area in relevant forums and planning sessions.

• Ensure transparency of progress, risks, and outcomes.

Experience

• 6–8+ years of experience in digital product roles such as Product Owner, Product Manager, or similar positions.

• Experience working with personalisation, recommendation systems, or data-driven consumer experiences.

• Experience collaborating with engineering, data, and analytics teams to build scalable product capabilities.

• Strong understanding of consumer journeys and behavioural insights within eCommerce environments.

• Experience delivering product features using agile delivery frameworks.

• Experience translating data insights into product requirements and consumer-facing experiences.

Skills & Capabilities

• Strong ability to define product requirements for data-driven and personalised experiences.

• Understanding of consumer segmentation, behavioural targeting, and recommendation logic.

• Ability to collaborate effectively with designers, engineers, and analysts to shape solutions.

• Strong prioritisation and backlog management skills.

• Ability to balance technical complexity with consumer experience quality.

• Data-driven mindset with the ability to interpret product performance and optimisation opportunities.

• Strong communication skills and ability to articulate product decisions clearly to stakeholders.

This job opportunity will be available in full-time or part-time.

Product Ownership & Backlog Management

• Own the product backlog for a defined product or capability area (e.g. Checkout within Basket & Checkout).

• Translate portfolio strategy and investment priorities into clear user stories, acceptance criteria, and sprint goals.

• Define and maintain a prioritised roadmap aligned to portfolio objectives.

• Ensure backlog items are outcome-led and tied to measurable success criteria.

• Continuously refine and reprioritise work based on performance, insight, and evolving business needs.

Discovery, Validation & Consumer Centricity

• Work closely with UX/UI, Research, and CRO to ensure solutions are grounded in user insight and behavioural data.

• Participate in and support research, testing, and experimentation initiatives.

• Ensure product decisions are informed by data, experimentation, and validated learning, not opinion.

• Identify friction, failure points, and improvement opportunities within the owned product area.

• Champion consumer-centric thinking within the squad and across stakeholders.

Delivery & Cross-Functional Collaboration

• Partner with Engineering, Design, and Data teams to ensure high-quality, timely delivery.

• Balance discovery and delivery to ensure the team is solving the right problems while shipping value regularly.

• Manage dependencies across teams and portfolios in a complex, global environment.

• Escalate risks, trade-offs, and delivery constraints clearly and early to the Teamhead.

• Ensure alignment with Finance, Legal, Compliance, Security, and other relevant functions where required.

Performance & KPIs

• Contribute directly to the portfolio KPIs defined by the Teamhead (e.g. conversion, payment success, engagement, reliability).

• Define feature- and initiative-level success metrics in collaboration with Data & Analytics.

• Monitor performance trends and use insight to inform backlog refinement.

• Support experimentation and continuous optimisation within the product area.

• Clearly communicate impact, learnings, and performance updates to stakeholders.

Stakeholder Management

• Work closely with the Teamhead / Portfolio Owner to align on priorities and trade-offs.

• Collaborate with global and regional stakeholders to ensure relevance and scalability.

• Represent the product area in relevant forums and planning sessions.

• Ensure transparency of progress, risks, and outcomes.

Experience

• 6–8+ years of experience in digital product roles such as Product Owner, Product Manager, or similar positions.

• Significant experience as a Product Owner or Product Manager working on transactional digital products.

• Strong experience working on eCommerce checkout, payments, or conversion-critical journeys.

• Proven experience delivering complex features in collaboration with engineering and design teams.

• Experience working with payment providers, checkout systems, or commerce platforms is highly beneficial.

• Strong understanding of conversion optimisation and customer journey performance.

• Experience working within agile product teams managing backlog and delivery cycles.

Skills & Capabilities

• Deep understanding of checkout flows, payments, and digital commerce best practices.

• Ability to prioritise work that improves conversion, reliability, and user experience.

• Strong backlog ownership and product delivery management.

• Ability to collaborate closely with designers to ensure seamless transactional user experiences.

• Understanding of technical considerations such as payment integrations, fraud, and platform performance.

• Strong analytical mindset with the ability to identify optimisation opportunities.

• Excellent communication skills with the ability to coordinate across engineering, design, and commercial stakeholders.

This job opportunity will be available in full-time or part-time.

App Ownership & Strategy

• Own the end-to-end strategy for PUMA’s global App experience, ensuring the platform supports the company’s broader Direct-to-Consumer and commercial objectives.

• Define and maintain a clear App vision, roadmap, and prioritisation framework, ensuring the App evolves as a key engagement and commerce channel within PUMA’s digital ecosystem.

• Collaborate closely with the Global CX Director, commercial teams, and senior digital stakeholders to align the App strategy with business priorities, consumer expectations, and market opportunities.

• Translate business goals, consumer insights, and commercial opportunities into clear product strategies that guide the evolution of the App experience.

• Create and maintain high-quality strategy documents, narratives, and decision frameworks that align stakeholders across Digital, Commerce, and Technology.

Leadership & Team Management

• Lead and develop the cross-functional teams responsible for the App experience, including Product Owners, designers, and engineering squads.

• Provide clear direction, prioritisation, and decision-making across all App initiatives.

• Ensure strong collaboration between product, engineering, design, data, and research teams, fostering a culture of accountability, ownership, and continuous improvement.

• Act as the senior escalation point for product decisions and delivery challenges relating to the App.

Delivery & Execution

• Ensure consistent, high-quality delivery across all App initiatives, balancing long-term platform evolution with short-term business priorities.

• Establish and maintain effective ways of working, governance, and planning frameworks that enable teams to move efficiently from discovery through to delivery.

• Work closely with engineering leadership to ensure the App platform evolves in a scalable and sustainable way.

• Manage dependencies between the App and other digital portfolios such as commerce, discovery, membership, and checkout.

App Platform & Infrastructure

• Own the product direction for the PUMA App platform and infrastructure, ensuring the technical foundations support long-term scalability, performance, and innovation.

• Collaborate closely with engineering leadership to define platform capabilities, technical roadmaps, and infrastructure improvements required to support the App experience.

• Ensure the App platform integrates effectively with wider digital systems and services across the PUMA ecosystem.

• Support the continuous evolution of the App as a high-performance platform for commerce, engagement, and consumer interaction.

Performance & KPIs

• Own the KPIs and outcomes for the App channel, including engagement, retention, conversion, and commercial contribution.

• Use data and insights to guide prioritisation, evaluate performance, and drive continuous optimisation of the App experience.

• Clearly communicate progress, risks, and performance insights to senior stakeholders across the organisation.

• Be accountable for delivering measurable impact through improvements to the App experience.

Stakeholder Management

• Partner closely with senior stakeholders across D2C, Technology, Commercial, Brand, Marketing, and Analytics.

• Work directly with the Global CX Director to ensure the App strategy supports broader digital experience goals.

• Collaborate with commercial teams to ensure the App effectively supports merchandising, campaigns, and revenue opportunities.

• Represent the App in senior forums, articulating strategy, priorities, and trade-offs with clarity and confidence.

• Align global and regional teams around a unified vision for the App experience.

Experience

• 7+ years of experience working in digital product management, ideally within large-scale eCommerce, retail, or Direct-to-Consumer environments.

• 4+ years in senior product leadership roles, leading product teams responsible for consumer-facing digital platforms.

• Proven experience leading mobile app products or platforms, including ownership of mobile app strategy and roadmap.

• Demonstrated success managing cross-functional product teams including Product Owners, designers, and engineers.

• Experience operating within complex global organisations, aligning product initiatives with commercial and customer experience goals.

• Strong track record delivering consumer-facing digital products that drive measurable commercial impact.

• Experience collaborating with senior leadership teams to define strategy and prioritise investment in digital capabilities.

Skills & Capabilities

• Strong strategic thinking with the ability to translate long-term vision into clear product roadmaps.

• Deep understanding of mobile app ecosystems, mobile commerce, and consumer engagement platforms.

• Ability to balance consumer experience, commercial objectives, and technical constraints.

• Strong stakeholder management skills, capable of influencing senior leaders across Digital, Technology, and Commercial teams.

• Excellent communication and storytelling skills, able to clearly articulate product strategy and decisions.

• Data-driven mindset with the ability to interpret product performance metrics and guide optimisation initiatives.

• Comfortable operating in fast-paced, iterative product environments.

This jop opportunity will be available in full-time or part-time.

We are seeking an experienced Solution Architect to support end-to-end architecture across PUMA’s global DTC technology landscape. In this role, you will ensure scalable, stable, and future-proof architecture decisions across digital and physical touchpoints. You will advise and enable Product and Project Teams by aligning business strategy, product roadmaps, and technology architecture, while ensuring high solution quality, strong non-functional standards, and sustainable platform evolution. Acting as an architectural authority for strategic initiatives, you will help guide the structured evolution and expansion of PUMA’s global technology ecosystem.

Your key responsibilities will be:

• Design and own end-to-end solution architectures for strategic initiatives across digital channels, retail systems, core platforms, integrations, and data.

• Define architecture artifacts such as high-level architecture diagrams, design documents, data models, and system interaction maps.

• Define integration patterns (API-first, event-driven, modular, cloud-native architectures).

• Define and validate non-functional requirements including performance, security, scalability, compliance, resilience, and failure handling.

• Participate in discovery workshops, architecture reviews, and impact assessments.

• Advise squads, lead design reviews, and document key architecture decisions.

• Contribute to architecture governance and technology evaluations.

• Ensure architectural consistency, scalability, and long-term sustainability.

• Collaborate with Platform, DevOps, and SRE teams to ensure operational readiness, scalability, and reliable platform operations.

• Act as key interface between Product, Engineering, Delivery, Platform teams, and Management.

• Ensure adherence to security standards, data privacy requirements, and regulatory compliance.

Technology Scope

Strong understanding of...

• Microservices and distributed systems

• Digital channels (web, app, commerce capabilities)

• Retail and store systems (POS, omnichannel integrations)

• Core platforms (order management, payments, CRM, data platforms)

• Integration layer (APIs, event-driven architectures, middleware)

• Cloud infrastructure, DevOps, CI/CD, and release management

• Observability and operational architecture principles

• Security concepts (OAuth2, SSO, CIAM).

Experience, Skills & Working Style

• 8+ years of experience in solution or system architecture within complex IT environments

• Experience in DTC, eCommerce, retail, or omnichannel environments

• Strong understanding of integration architectures and modern engineering practices

• Experience working in global matrix organizations

• Strong communicator bridging business and engineering teams

• Structured, pragmatic, decision-oriented, and governance-aware working style

• Fluent English required; German is a plus.

This job opportunity will be available in full-time or part-time.

• Ensure best-in-class, conversion-driven category experiences that scale across all markets

• Own the global calendar and ensure asset coverage of all product & commercial campaigns

• Manage, develop, and evaluate category publishers

• Embed a squad-based, performance-oriented way of working

• Define master templates for categories and campaigns

• Ensure consistency, flexibility, and CMS scalability

• Partner with analytics and CRO teams to improve category conversion, engagement, and discoverability

• Embed testing and learning into category roadmaps and feedback to Brand & BU

• Act as senior decision-maker and partner to regions and stakeholders

• Resolve conflicts between category integrity and regional needs decisively.

• Strong expertise in eCommerce content ecosystems (CLP/PLP/PDP), CMS‑driven experiences, and scalable content systems

• Proven experience defining, governing, and scaling global templates, modular frameworks, and storytelling systems

• Deep understanding of conversion drivers, merchandising logic, UX best practices, and performance‑led content optimization

• Hands‑on experience using data, A/B testing, and CRO insights to guide content and planning decisions

• Confident leader with the ability to influence stakeholders across regions, functions, and levels

• Structured, decisive thinker with a strong sense of ownership and the ability to balance global scale with local relevance

• Excellent communicator and storyteller, aligning creative, commercial, and operational teams

• Experience leading and developing global or multi‑category teams in complex, matrix organizations

• 6+ years’ experience in digital content, eCommerce, experience design, or related fields; DTC, retail, fashion, or lifestyle experience preferred.

• Translation of seasonal product strategy into a launch calendar & readiness dashboard

• Own end-to-end product launch readiness across PUMA.com ensuring products meet all readiness checks (data, content, assets) before go-live

• Oversee workflows between PLM, PIM, DAM, CMS, and eCommerce platforms

• Manage activation timelines aligned to GTM calendar, coordinating closely with Merchandising, Content Ops and regional/local teams

• Improve processes, tools, and automation to scale product activation for high SKU volumes

• Track and report on key metrics

• Drive continuous improvement based on launch performance insights

• Lead and develop am team of Product Activation Managers

• Prioritize workload and ensure efficient execution of seasonal launches.

• 6+ years of experience in eCommerce operations, product data or digital catalog management

• Strong understanding of product data ecosystems (PLM, PIM, SAM, CMS)

• Proven experience managing large-scale SKU launches

• Exposure to automation tools, scripting logic, or AI-assisted data enrichment (e.g., workflow automation, data classification, or generative AI tools)

• Analytical mindset with experience using data to optimize operational processes

• Experience in retail, sportswear fashion preferred.

• Build and maintain global master category templates and pages (CLPs), PLPs, and PDP aligned to seasonal priorities, franchise products and brand narratives

• Own the category’s “always-on” experience (layouts, components, banners, shoe finder, shop the look, SEO blogs)

• Pre‑construct scalable CMS components per UDS and organize assets in DAM/CMS for easy regional duplication

• Partner with Global Creative & Category Merch to integrate seasonal and campaign assets, refreshing templates for major global drops (e.g., World Cup, Football boot launches, Running seasonal packs)

• Pre‑assemble campaign entry points, coordinate global language requests, and ensure smooth handover to regional pods

• Provide clear “what can be edited locally” guidance, walkthroughs, and documentation for each seasonal update

• Create and QA global category templates (mobile responsiveness, image quality, SEO tagging)

• Review analytics to identify weak components, drop-offs, or content gaps

• Recommend structural improvements to the CMS team to enhance scalability

• Act as a senior point of reference within the Category Planning CoE, providing guidance, feedback and day-to-day support to junior planners and regional counterparts

• Support onboarding, capability building and best-practice sharing across the category community and contribute to ways of working that elevate planning quality, consistency and team effectiveness at scale.

• Experience in CMS publishing (Sanity, SFCC Page Designer, SFCC BM and Magento)

• Understanding of merchandising flows (PDP/PLP logic, filters, product data)

• Comfortable reading wireframes and design specs (Figma preferred)

• SEO, metadata, and content tagging familiarity

• High attention to detail, strong communication & documentation skills

• Cross-functional collaboration with creative, tech, and merch teams

• Ability to manage multiple category calendars and deadlines

• 4-6 years of experience in eCommerce operations, Content or Category Management

• Experience in planning tools is a plus

• Category experience in footwear, apparel, or sports highly preferred, high interest in Sports and sporting goods.

This role will be responsible for execution of performance marketing campaigns on Lazada & Shopee (including META CPAS) for PUMA SEA. It is execution focused role with the expectation of hand ons experience of managing campaigns.

Task 1: Set up and track investment on Lazada & Shopee campaigns across objectives like sales, add to cart, conversion rate & key metrics.
Task 2: Manage Revenue, ROAS and CPM across different platforms & channels.
Task 3: Execute media plan & actively tracking the progress to scale up/down on the spending.
Task 4: Delivering regular reports of campaign results, including data analysis and evaluation of KPIs. Identifying patterns and trends in campaign data sets.
Task 5: Individual will also be responsible for finance matter including processing invoices/purchase order.
 

Education: Bachelor's degree in business management or relevant studies.

Professional: Prior experience of executing any ads type (experience in Shopee & Lazada ads set up is a plus.)

IT Skills: Ads optimization knowledge

Language: English and local languages
 

Product Ownership & Backlog Management

• Own the product backlog for a defined product or capability area (e.g. Payments within Basket & Checkout).

• Translate portfolio strategy and investment priorities into clear user stories, acceptance criteria, and sprint goals.

• Define and maintain a prioritised roadmap aligned to portfolio objectives.

• Ensure backlog items are outcome-led and tied to measurable success criteria.

• Continuously refine and reprioritise work based on performance, insight, and evolving business needs.

Discovery, Validation & Consumer Centricity

• Work closely with UX/UI, Research, and CRO to ensure solutions are grounded in user insight and behavioural data.

• Participate in and support research, testing, and experimentation initiatives.

• Ensure product decisions are informed by data, experimentation, and validated learning, not opinion.

• Identify friction, failure points, and improvement opportunities within the owned product area.

• Champion consumer-centric thinking within the squad and across stakeholders.

Delivery & Cross-Functional Collaboration

• Partner with Engineering, Design, and Data teams to ensure high-quality, timely delivery.

• Balance discovery and delivery to ensure the team is solving the right problems while shipping value regularly.

• Manage dependencies across teams and portfolios in a complex, global environment.

• Escalate risks, trade-offs, and delivery constraints clearly and early to the Teamhead.

• Ensure alignment with Finance, Legal, Compliance, Security, and other relevant functions where required.

Performance & KPIs

• Contribute directly to the portfolio KPIs defined by the Teamhead (e.g. conversion, payment success, engagement, reliability).

• Define feature- and initiative-level success metrics in collaboration with Data & Analytics.

• Monitor performance trends and use insight to inform backlog refinement.

• Support experimentation and continuous optimisation within the product area.

• Clearly communicate impact, learnings, and performance updates to stakeholders.

Stakeholder Management

• Work closely with the Teamhead / Portfolio Owner to align on priorities and trade-offs.

• Collaborate with global and regional stakeholders to ensure relevance and scalability.

• Represent the product area in relevant forums and planning sessions.

• Ensure transparency of progress, risks, and outcomes.

Experience

• 3-5 years of experience in digital product roles such as Product Owner, Product Manager, or similar positions.

• Experience working on consumer engagement, loyalty programmes, or membership-based platforms is highly desirable.

• Proven experience collaborating with engineering teams to deliver scalable digital solutions.

• Experience working within cross-functional teams including design, research, and analytics.

• Exposure to eCommerce or Direct-to-Consumer ecosystems is highly beneficial.

• Experience managing product backlogs and delivering features using agile product development practices.

Skills & Capabilities

• Strong backlog management and product delivery skills.

• Ability to translate business goals and consumer insights into clear user stories and solution definitions.

• Understanding of customer lifecycle strategies, loyalty programmes, and retention mechanics.

• Ability to work collaboratively with designers to shape engaging user experiences.

• Comfortable making product trade-offs between user experience, commercial priorities, and technical feasibility.

• Strong organisational skills with the ability to manage multiple initiatives simultaneously.

• Data-informed decision-making and an interest in using insights to improve engagement and retention.

This job opportunity will be available in full-time or part-time.

• Work closely with the Global DTC Team, contributing to the successful and meaningful delivery of ongoing projects

• Reporting, KPIs & Financial Analysis: Build, refine, and enhance impactful reports for the Retail & E-commerce organization, with a strong focus on analyzing financial figures and key performance indicators (KPIs)

• Project Support & Coordination: Partner with the team to monitor progress, ensure timelines are met, and contribute to the smooth delivery of international retail projects

• Information Management: Coordinate, compile, and clearly communicate essential information to relevant stakeholders

• Presentation Preparation: Create engaging weekly and monthly PowerPoint presentations for the Vice President, supporting transparent communication of progress and results

• Versatile Team Support: Contribute to a variety of ad-hoc tasks, offering flexible assistance wherever it is most needed.

• Enrolled student for the whole period of the internship

• Technical Proficiency: Advanced skills in Excel and PowerPoint, with experience in Power BI; knowledge of Google Analytics or SQL is a strong plus

• Exceptional Attention to Detail: You work with precision and accuracy, ensuring nothing is overlooked

• Proactive & Entrepreneurial Mindset: You take initiative, anticipate needs, and approach challenges with a solution-oriented attitude

• Analytical & Numerical Skills: Strong ability to interpret data, identify trends, and provide meaningful insights

• Strong Communication & Interpersonal Skills: Confident in conveying ideas clearly and collaborating effectively across teams

• Educational Background: Currently enrolled in a relevant field of study for the entire duration of the internship, ideally pursuing or holding a bachelor’s degree in business, Economics, or a related discipline

• Starting date: 15.04.2026; Duration: 6 months.

• Define and execute ecommerce monthly business activities on assigned e-commerce platform to drive business objectives and platform strategy
• Be responsible for sales target and monitor costs with given budget
• Analyze and monitor the efficiency of e-commerce activities by interacting with internal and external key stakeholders to drive aligned KPIs (brand images, promotions effectiveness and brand campaign activities implementation, initiatives, etc.)
• Manage relationship with key e-commerce partners to get updates changes and the best supports from ecommerce platform
• Lead enabler agency to execute, monitor to ensure all implement inline with brand direction
• Deliver daily e-commerce operations & documentation as assigned

• Understanding e-commerce platforms including platform packages exposures, displays, data accessed from seller centers, promotion tool set up, promotion schemes application, etc.
• Advance in excel & powerpoint, familiar with e-commerce fundamental data: e-com metrics (GMV, NMV, CR, AOV, livestream, etc)
• Solid understanding in commercial and digital
• Have good sense in fashion or sports categories is a plus
• Data driven & critical thinking
• Doable mindset
• Good communication
• Problem solving in fast- faced environment
• Ability to work with flexible hours to meet e-commerce business needs
• Requirement Bachelor’s Degree, major marketing, ecommerce is plus.
• At least 3 - 5 years experience in similar roles in brand, e-distributors, e-com platform
• Fluent in English

• Own product data completeness and accuracy across puma.com, ensuring products meet global readiness standards before launch 

• Define and maintain attribute requirements, data validation rules, and taxonomy structures in collaboration with Merchandising, Content, and Product Creation teams 

• Monitor product data quality, identify gaps, and proactively resolve issues with upstream stakeholders (Product Creation, sourcing, and regions) 

• Partner with the Product Activation team to support timely product launches and marketplace readiness 

• Collaborate with eCommerce Tech to implement validation logic, integrations, and scalable data workflows within the PIM and related systems 

• Drive the use of AI and automation to improve enrichment, error detection, and operational efficiency (e.g., automated attribute completion, anomaly detection, assisted copy/data generation) 

• Analyze recurring data issues, identify root causes, and implement process improvements and preventative controls 

• Document standards and educate internal teams on product data requirements and best practices.

• Experience working with product data in an eCommerce, retail, or digital commerce environment 

• Familiarity with PIM systems, data validation workflows, and taxonomy management 

• Understanding of digital commerce channels (web, app, marketplaces) and their data requirements 

• Exposure to automation tools, scripting logic, or AI-assisted data enrichment (e.g., workflow automation, data classification, or generative AI tools) 

• Strong analytical skills and comfort working with structured datasets and dashboards 

• 4+ years of experience in eCommerce operations, product data or digital catalog management 

• Experience in retail, sportswear fashion preferred.