• Educational background in either: economics, business administration, other relative fields

• Currently enrolled in university and during entire duration of internship

• Willingness to learn and familiarize with new technologies

• High commitment, organizational talent and flexibility with hands-on mentality

• Able to write down processes in a structure format

• Very good MS Office skills (particularly PowerPoint and Excel)

• Fluent in English, other languages would be a plus

• Passion for technology, sports and/or fashion

• Starting Date: ~ 01.07.2025; Duration: 6 Months

• Participate in all project management rituals and support the development of improvements to our processes and global sales tools

• Own the documentation process of exiting functionalities and future improvements to all our global sales tools portfolio

• Manage content in our B2B sales tool. Make sure all our products have images and prices to better serve our customers

• Manage and update digital testing solutions and keep test cases up to date

• Prepare management meetings and sales performance reports

• Manage small-scale projects independently

• Learn and connect with fantastic teams from multiple departments: IT, sales, merchandising as well as external vendors and stakeholders

• Enrolled Student in business administration or similar

• Strong organizational skills as well as attention to detail

• Function well in an international team

• Ability to work independently and learn quickly

• Very good verbal and written communication skills in English

• Has a passion for sports fashion  

• Proficiency in Microsoft Excel and PowerPoint 

• Starting date: 01.07.2025; duration: 6 months

• Support the Global E-Commerce Content team on their daily tasks, in the area of Global Photography processing

• Work closely with the Product Lines and external vendors in organizing samples for photo shootings and follow up on imagery readiness

• Review Marketing mailers to align on Product Photography correctness

• Monitor and approve user-generated content from social media platforms, and assist with outfit coordination for other content creation projects 

• Maintain daily internal data dashboards

• Support developing new ideas and improvements for internal photo processing tools  

• 8+ Years experience in a Business and/or Marketing Analytics function

• SQL Query skills to mine GCP/BigQuery DBs for use in custom reporting

• Expert in Google Analytics and deep knowledge of Marketing performance reporting

• Experience with Enterprise reporting solutions such as Looker Studio, and Power BI

• Familiarity with tracking and creating technical requirements for collecting data, and implementing tracking in a Tag Manager

• Able to derive meaning from data and present clearly to the business at various levels

• Expertise in Data Visualization and presentation

• Mastery of Google Functions for use in Looker Studio report building

• Ability with predictive and statistical models for use in business forecasting

The Lead Analyst DTC E-Commerce Business & Marketing is to dive into the data and help make sense of it with meaningful measures and understandable analysis.  We need you to help us understand how the various acquisition and persuasion tactics we use have performed, use that data to forecast future performance, and highlight gaps in our plan.  Your insight and reporting will be central in guiding PUMA's sales strategy and channel investments.  Your guidance will help others to do the same.

Performance Analysis & Insight Generation

• Lead in-depth analyses to evaluate the effectiveness of promotional tactics, performance marketing strategies, and overall business performance.

• Identify and investigate gaps in plans, emerging channel trends, and new growth opportunities within the dotcom business.

• Deliver longer-horizon analytical projects that uncover insights on customer acquisition, retention, and marketing incrementality.

Forecasting & Financial Planning

• Partner on the development and evolution of forecasting models across the business.

• Manage forecasting assets for warehouse and call center operations, ensuring alignment with current and future needs.

• Support the eCommerce budgeting process in collaboration with cross-functional partners as needed.

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Reporting, Tools & Data Management

• Build and maintain advanced reporting using SQL, Power BI/DAX, BigQuery, and other data tools.

• Partner with data engineers and solution architects to continually develop our unified data model.

• Oversee reporting best practices & governance, including the implementation of new reporting features and ongoing data quality monitoring.

Stakeholder Engagement & Communication

• Communicate findings in a clear and compelling way, delivering business-ready insights tailored to both senior leaders and operational teams.

• Act as a thought partner by developing a deep understanding of performance marketing KPIs and using data to guide decision-making.

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Leadership

• Set analytical best practices and foster a culture of learning, curiosity, and data-driven decision-making across the team.