• Maintain and input data and updates within internal product information system

• Create seasonal product catalog and sales tools: preparation and inputting product text and product details

• Competitive research & benchmarking: market research on consumers, retail, and product trends (online)

• Prepare sales data/order figures using excel, with involvement in margin and pricing calculations

• General administrative work and data processing with MS Office programs

• Key point person for organization of samples: lending out of samples to marketing/sales/BU etc. and tracking whereabouts & keeping stockrooms up to date and tidy.

• Enrolled student in Business, Textile Management, (Fashion) Marketing or similar for the entire duration of the internship

• Previous experience of working in retail would be advantageous

• Very good MS Office skills (particularly Excel, Power Point)

• Ability to work in a very fast-paced environment and produce results with a sense of urgency in a highly competitive industry demanding significant commitment to team and company

• Demands accuracy in all tasks; self-policing and driven to produce output of the highest standard in a consistent manner

• Hard working, upbeat, friendly, team-player with excellent communication skills (in English) with a strong ability to multi-task and prioritize individual work load

• Starting Date: 01.07.2026; Duration: 6 months.

• Support the creation and management of seasonal golf apparel assortments across key product categories.
• Develop a strong understanding of the global golf apparel marketplace, including consumer trends, competitive landscape, retail environment, and regional market opportunities.
• Translate consumer insights, athlete feedback, market trends, and competitive research into commercially viable product assortments and long-term category strategies.
• Create compelling product stories and concepts that build an emotional connection between the PUMA Golf brand and consumer.
• Plan product lines with an understanding of finished goods, chase opportunities, blank inventory strategies, pricing architecture, and profitability goals.
• Partner with Design teams on seasonal direction, trends, color, graphics, and competitive opportunities within the golf and performance apparel landscape.
• Create seasonal product briefs that define product positioning, pricing architecture, consumer insights, assortment opportunities, and margin objectives.
• Collaborate cross-functionally with Development, Sourcing, Merchandising, Sales, Marketing, Operations, and Supply Chain teams throughout the product creation process.
• Utilize planning, merchandising, and historical business insights to identify assortment efficiencies, style productivity opportunities, and category growth potential.
• Ensure seasonal product milestones, key calendar deliverables, and data management requirements are completed accurately and on time.
• Assist in presenting seasonal product lines, concepts, and go-to-market strategies to internal stakeholders and external partners to ensure organizational alignment.
• Support seasonal go-to-market initiatives, product knowledge tools, and sales meeting presentations.

• 4-year university or college degree in Fashion Merchandising, Marketing, Business Management, or related apparel/fashion discipline.
• 2–4+ years of product experience within the sport, performance, or fashion industry.
• Strong knowledge of performance fabrics, fit, apparel construction, product development processes, costing/pricing, and supplier capabilities.
• Interest in golf culture, sport performance, and lifestyle trends.
• Ability to balance creativity with commercial thinking and strong analytical/business acumen.
• Experience working within a global brand or multi-channel marketplace environment preferred.
• Excellent product and project management skills.
• Proven ability to build collaborative cross-functional relationships within diverse and global teams.
• Excellent presentation and communication skills in both small and large group settings.
• Ability to manage multiple priorities in a fast-paced, dynamic environment.
• Proficiency in Microsoft Office and Adobe Creative Suite, particularly Illustrator.

The hiring range base pay for this position is $70,304-$83,380 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

• Manage effective business relationships between the assigned Motorsport partner(s) and the relevant internal stakeholders

• Work cross-functionally with Sports Marketing, the BU Accessories, PUMA’s regional and country subsidiaries, PUMA retail as well as affiliated companies to define and implement the licensed commercial strategies for the assigned PUMA Motorsport partner(s)

• Ensure that Business Units, subsidiaries and affiliates are fully informed with regards to partners’ brand, product, price and distribution policy as well as Corporate Identity guidelines

• Steer the Go-To-Market process for licensed products and ensure a smooth product approval process

• Analyze and report licensed business performance (incl. relevant KPIs) and develop in-depth sales analyses for Senior Management on a regular basis

• Based on ongoing analysis of the Licensed business, initiate action and measures to drive and improve business performance

• Support Director of Licensed Business Motorsport to ensure contractual obligations are adhered to by all internal divisions, subsidiaries as well as affiliates.

• University degree, or similar higher education in business administration, finance, marketing, product, law or in a related discipline

• Min. 4-5 years of work experience in a relevant function such as licensing, marketing, product management, legal or marketing

• Team player with good presentation and networking skills

• Fluent in English, further languages a plus

• Open-minded, flexible, open to travel and capable of working in a multi-cultural environment

• Analytical mindset with good planning and organizational skills as well as an eye for detail

• Experienced knowledge of Microsoft Office, especially Excel and PowerPoint

• Adaptable, good at setting priorities and with an attitude of creative problem solving

• Interest and knowledge in Sports, ideally Motorsports.

• Support the Product Line Managers in coordinating all aspects of product lifecycle management.

• Accurate maintenance and input of data and updates within internal product information system.

• Assist with market- and competitor studies, retail and product trend research, data collection and general day-to-day business.

• Preparation of sales data/order figures using Excel, with involvement in margin and pricing calculations.

• Create and prepare presentations and attend internal meetings and events.

• Maintain product descriptions for the seasonal product catalogue, support with photo approvals and be the key point person for the organization of samples for internal and external stakeholders.

• Enrolled student for the whole period of internship in a relevant field of studies such as Business Administration, Sports Management, Textile Management, Fashion Marketing or similar

• Basic analytical skills and excellent attention to detail 

• Good communication skills in English (written and verbal)

• Competent level of MS-Office Tools

• Ability to work well as part of a team but also independently with a hands-on approach and proactiveness

• Starting date : 01.08.2026; Duration: 6 months.

We are looking for an experienced and visionary product leader to drive the end-to-end Footwear creation process — from consumer insight to go-to-market execution. A strategic, entrepreneurial leader who thrives in dynamic environments, builds high-performing teams, and brings clarity to complexity.

• Lead the full footwear product lifecycle, including concept creation, line architecture, pricing, development, and GTM readiness
• Translate strategy into clear, consumer-driven product direction
• Collaborate cross-functionally with Design, Development, Sourcing, Merchandising, and Marketing
• Ensure operational excellence, calendar discipline, and margin-focused execution
• Drive innovation through digital product creation and sustainable material strategies.

• 10+ years of experience in product creation, merchandising, or sales, including 5+ years in senior leadership roles
• Deep expertise in footwear or comparable product categories with complex creation processes
• Strong commercial acumen across wholesale, DTC, and channel strategy
• Proven ability to leverage consumer and market insights to inform decisions
• Experience with digital tools, innovation cycles, and sustainability frameworks
• Excellent leadership, communication, and stakeholder management skills
• Fluency in English and strong intercultural competence.

Backgrounds of Interest
We welcome candidates from performance or lifestyle footwear, as well as adjacent industries such as outdoor, sports equipment, premium apparel, or high-growth DTC brands.

• Support the Product Line Managers in coordinating all aspects of product lifecycle management.
• Accurate maintenance and input of data and updates within internal product information system.
• Assist with market- and competitor studies, retail and product trend research, data collection and general day-to-day business.
• Preparation of sales data/order figures using Excel, with involvement in margin and pricing calculations.
• Create and prepare presentations and attend internal meetings and events.
• Maintain product descriptions for the seasonal product catalogue, support with photo approvals and be the key point person for the organization of samples for internal and external stakeholders.

• Enrolled student in a relevant field of studies such as Business Administration, Sports Management, Textile Management, Fashion Marketing or similar for the whole period of an internship
• Basic analytical skills and excellent attention to detail 
• Good communication skills in English (written and verbal)
• Competent level of MS-Office Tools
• Ability to work well as part of a team but also independently with a hands-on approach and proactiveness
• Starting date: 01.07.2026; Duration: 6 months.

• Maintain and update data within the internal product information system 

• Create seasonal product catalogs and sales tools by preparing and entering product texts and details 

• Conduct market research and manage sample handling 

• Prepare sales data and order figures using Excel, including margin and pricing calculations 

• Support the preparation of internal product and merchandising review meetings 

• Support the development and execution of product line–specific projects.

• Enrolled student in Business, Textile Management, (Fashion) Marketing or similar for the entire duration of the internship

• Previous work experience in retail would be advantageous

• Very good MS Office skills (particularly Excel and Power Point)

• Ability to work in a fast-paced environment and produce results with a sense of urgency

• Accuracy in all tasks; self-policing and driven to produce output of the highest standard

• Hard working, upbeat and friendly team-player with excellent communication skills (in English) and a strong ability to multi-task and prioritize individual workload

• Starting date: 15.08.2025; Duration: 6 months.

Product Line Strategy & Architecture

• Define and own global club architecture across all categories
• Establish clear segmentation, price/value ladders, and consumer targeting
• Drive portfolio simplification, differentiation, and margin integrity

PLM Leadership – All Golf Clubs Categories

• Set direction and standards for Golf Club categories.
• Lead and manage PLMs as category owners, owning the end-to-end lifecycle management for respective categories.
• Ensure excellence in product briefs, positioning, and lifecycle execution
• Drive calendar adherence, issue resolution, and cross-functional alignment

• Own product vision and partner with R&D to align on key performance metrics
• Translate tour insights, customization, and data (e.g., Arccos) into retail product advantage
• Manage key partnerships (e.g., Arccos, LAGP)

Innovation & Market Intelligence

• Convert consumer insights, fitting data, and competitive trends into product strategies and brief to R&D 
• Partner with R&D, Operations and Global Sales regions to commercialize differentiated innovation
• Identify whitespace opportunities across categories 
• Ensure line is focused on where the brand can win and gain market share without being everything to everyone

Go-To-Market & Commercialization

• Lead product launches with full cross-functional readiness and ensure all regions are aligned
• Partner with Marketing on product storytelling and demand creation
• Drive sales readiness, training, and regional engagement
• Support pricing strategy aligned to margin targets

External Representation

• In combination with Regional Merchandising teams, serve as Cobra Golf’s trusted product spokesperson
• The role also serves as the representative to industry media, retailers, and key partners.
• Support Marketing in defining the product storytelling across media, accounts, and industry events
• Elevate brand credibility in performance and innovation

• 10+ years experience , preferably in product line management/product marketing (golf or performance sporting goods preferred)
• 7+ years in managing and leading teams
• BS/BA Degree
• Proven ability to manage product categories and lead cross-functional execution
• Strong commercial acumen (pricing, margin, sell-in/sell-through)
• Strong analytical skills – data driven decision making
• Exceptional communication and presentation skills (internal + external)

The hiring range base pay for this position is $135,600 - $187,795 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience.

• Independently developing conceptual assortment plans (CAP) on product line and price basis considering specified company and Business Unit targets as well as Merchandising plans (MPL)

• Manage the product lines through a process of line planning, internal design and development meetings until prototype approvals and launching the lines at the international meeting

• Cooperating with Merchandising, Design, and Development (PUMA Group Sourcing) to ensure that the final collection is reflecting  market needs

• Driving the product creation process based on the Go-To-Market (gtm) calendar

• Presenting product strategy and product lines to international partner as well as key accounts

• Constantly challenges the product costing and how costing affects the product quality, margin & net sales from design to phase to production release

• Ensure a correct and punctual input and maintenance of the PAC system for all assigned product lines and all required information

• Present strategy and product lines to the relevant strategic clubs and international teams in cooperation with Sports Licensing.

• At least 5 years of international product management experience in the sports industry; experience in a Go-To-Market function (Merchandising, Sales) desirable

• Very good knowledge and passion for Football market, consumer trends, the fashion/lifestyle market and retail environment

• Very strong technical Apparel/Equipment knowledge and product knowhow

• Very strong analytical skills and business orientation

• Confident teamplayer with strong initiative and entrepreneurial spirit

• Excellent communication and presentation skills in English and German. More languages are a plus

• Bachelor Degree in Business Administration, Sports Management or similar education

• This opportunity will be available in full time.

• Drive the product creation process based on the Go-to-Market (gtm) calendar for Sportstyle Select and Collab Apparel collections for the China sportswear market
• Develop Apparel collections and marketing strategies for assigned product lines with special focus on Street-Sportswear & External Partnership Collections in alignment with the Global Business Unit Strategy and PUMA China market strategy
• Cooperate with Merchandising, Design and Development (PUMA Group Sourcing) to ensure that the final collection is reflecting market needs
• Work closely with Business Unit, footwear, apparel and accessories teams to ensure concept and product coordination across all product segments
• Prepare market and competitor studies on an international level and specific for the Chinese market as well as analyze forecasts and sales analyses
• Present the product lines to international partners and key accounts
• Ensure maintenance of key product information in relevant data systems and documents
• Check the final Free on Board-prices considering given target margins
• Collaborate in planning the whole sell-in support (catalogue etc.).

• University degree in Business or Marketing
• Minimum 5 years of international apparel experience in a similar position with a top tier international sports company, high-end streetwear or premium brands, preferably in collaborations
• Very good knowledge and passion for product, consumer trends especially for collabs and premium distribution in China
• Very strong analytical skills, overall business orientation
• Very good verbal and written language skills in Mandarin and English
• Excellent communication skills
• Deep knowledge of MS Office environment (Excel, Power Point, etc.)
• Initiative, energy, passion, eye for details, confident and looking for daily challenges in an international environment
• Teamplayer mentality.