It all starts with Black and Yellow. One voice becomes hundreds, hundreds become thousands, until the whole stadium is vibrating – that’s the essence the 2025/26 Home kit captures, bringing that energy to the surface with a classic yellow base and distorted black graphics across the chest. Some have experienced the Yellow Wall at a BVB home match, others have feared it, and with the new Home kit it just got louder.

The detailing along the top of the neck writes ‘Borussia Verbindet’ – ‘Borussia Unites’, a motto that signifies commitment to the Club’s diverse community and BVB family, where two iconic colors mean so much more than just a football kit.

Marco Mueller, PUMA’s Senior Director of Product Line Management Performance Apparel, said: “There are not many colors more iconic and symbolic than the black and yellow of Dortmund, with this year’s kit we have turned the volume up a little louder and created something unique for a BVB Home jersey. We really wanted to push the creative boundaries and inject some energy into the Home jersey, we believe the integration of the black graphic into the yellow jersey creates a slick contrast between the two colors. This new jersey will really create a vibrant yellow wall that will look incredible and fearsome at the SIGNAL IDUNA PARK.”

Carsten Cramer, Managing Director of Borussia Dortmund, said: “PUMA has been a trusted partner in bringing Borussia Dortmund’s spirit to life through design. This Home kit is another milestone in our journey together; it’s a symbol of our passion and our community. With this design, we bring the energy and emotions of SIGNAL IDUNA PARK directly onto the pitch and to our fans around the world.”

The 2025/26 Home kit is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jersey is made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

Set the volume to loud with the brand-new BVB Home kit available from the 8th August at PUMA stores, Borussia Dortmund Official Stores, and select retailers worldwide.

This kit is for the City that plays in the rain. Manchester City is a symbol of the people, the culture, and the spirit of Manchester. The new Third kit is designed for those who carry City in their hearts, rain or shine. Grey skies may often be seen overhead in Manchester, but this City brings electrifying football to the pitch whatever the weather.

A detailed all-over raindrop graphic covers the jersey and shorts, contrasted with vibrant neon green accents across the neck, shoulders and side panels, symbolising the stand-out quality of Manchester City. A green-to-blue gradient runs down the centralised PUMA cat and Club crest and into the socks to create a cohesive full-kit look, resembling the iridescent nature of water. Completing the design, the Club crest features a transparent finish that mimics water droplets on a window, a subtle nod to our home. The kit carries a message from Manchester: even when it rains, we shine.

Serena Gosling, Director of Retail & Licensing, Manchester City, said: "Today is an exciting day, with the launch of this year’s Third kit, just ahead of the 2025/26 Premier League season, and the Women’s Super League starting next month. As part of our creative process, PUMA and the Club explore different design directions for each kit, taking inspiration from the city of Manchester, the Club’s history and other cultural influences. We are looking forward to seeing the players wearing the kits on the pitch this season."

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, said: “The people of Manchester have a deep-rooted love for football, as both a sense of pride and community belonging. This kit brings those two traits together, to create a truly unique kit that does things a little different. We decided to design a kit that not only embraces the rainy Manchester weather but also the fact the fans stick by the team ‘Rain or Shine’.”

The 2025/26 Third kit is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The Manchester City Third kit is available from PUMA.com, Manchester City Official Stores and select retailers worldwide from the 14th August.

The 10.5m tall inflatable ball illuminated London’s famous riverbank with thousands of onlookers watching on in awe as Morgan Rogers helped strike the ball through Tower Bridge to score the ‘first goal of the season’.

The eye-catching stunt follows the recent partnership announcement between PUMA and the Premier League as official match ball provider – with plenty more huge goals set to stun fans across the country in the months, and seasons, to come.

Proving that when you have a ball, anything can be a goal and the goalposts can be anything, Morgan Rogers added: “It was great to be involved in something of this magnitude! It was definitely one of the more open goals I’ve scored in my career and hopefully the first of many this season.”

The PUMA Orbita Ultimate PL match ball is comprised of twelve evenly sized panels to ensure precise weight distribution, keeping the ball perfectly balanced. The high-frequency moulding guarantees long-lasting durability with enlarged and deeper seams to improve aerodynamics, shape retention, and a soft touch with every kick, no matter the pitch or weather. The ball will make its on-pitch debut during the first match round of the Premier League from the 15th August.

The official Premier League match ball is available now at PUMA.com, in PUMA stores, PL Shop and select retailers worldwide.

“I was a young boy with big dreams; a cub became a lion on the biggest stage. The world has seen some of my journey but not all, the hard work, the dedication that people do not see is what helped me achieve something that will live with me forever,” said Memphis Depay.

“To become the Netherlands top male goal scorer is a true honor, with the amazing players that have played for this great nation, to be the person with the most goals shows there is no dream too big. I wanted to celebrate by giving a special token of my appreciation to the people that 

helped me along the way – 51 boots, 51 people that walked beside me on my journey. I am so happy with this record, but it doesn’t stop there. The journey still has more chapters to write.”

Memphis Depay has personally selected the special group that includes family, friends and influential people that have been a part of his journey. Memphis and PUMA will also give away one pair of the boots in a special competition @pumafootball.

The MD51 ULTRA football boots feature a white base with two unique colorways and designs on each boot. The left boot features blue and black icons that illustrate the importance of Memphis’ family, faith and cultural background. The right boot features orange and black icons that illustrate Memphis’ career journey from young boy to superstardom.

The icons on the left boot signify:

1. Number 10: Becoming the number 10 for the Netherlands.
2. Gigi Vitale: Friendship/Circle Tattoo.
3. Mum Cora: Cora Letters/Heart in Flames.
4. Christ Redeemer: Faith.
5. Moordrecht: The Genesis (Ghana/Moordecht Flag + Ghana Star).

The icons on the right boot signify:

1. Cowboy Hat: Arrival for the national team arrival.
2. First Goal (Doel) for Netherlands.
3. Paneka goal against France.
4. Lion Tattoo: Resilience.
5. 51 goals/BADTTW: Trust your inner wisdom.

Each pair of the MD51 ULTRA football boots will be presented in special cases to the people Memphis has selected and each pair comes with a signed Memphis Depay certificate of authenticity and will not be for sale.

Wherever BVB play, the volume stays high. The 2025/26 Away kit arrives in a striking mix of white, black, and high-voltage yellow — a colorway guaranteed to stand out in any stadium, on any street, from any distance. Loud not just in color, but in character, this kit ensures the presence of Dortmund is seen, heard, and felt in every corner of the footballing world.

The white base is brought to life with black sleeves and vibrant yellow accents, celebrating the identity of BVB even when the team is away from home. Because the Loudest Colors in Football don’t lose their voice on the road — they travel with purpose.

Marco Mueller, PUMA’s Senior Director of Product Line Management Performance Apparel, said: “Designing the Away kit is always an opportunity to express BVB’s energy in a different way. This season, we wanted to capture how Borussia Dortmund brings its identity and support with them wherever they go. The white, black, and high-voltage yellow combination is unapologetically bold and impossible to miss — a perfect reflection of the Club’s fearless character on the road.”

The 2025/26 Away kit is available in both Authentic and Replica versions. The Authentic Jersey is made with PUMA’s ultra-light ULTRAWEAVE fabric, designed to reduce weight and friction for elite performance. The Replica Jersey offers the same bold look in a fan-friendly silhouette, perfect for matchdays and beyond. Both feature PUMA’s dryCELL sweat-wicking technology to keep wearers dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jersey is made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The 2025/26 Borussia Dortmund Away kit is available from 12th September at PUMA stores, Borussia Dortmund official stores, and select retailers worldwide.

The 2025/26 Cup kit pays homage to the BVB team of 1965/66 – the first team from Germany to win a European club competition. The iconic black and yellow remains, synonymous with Dortmund and with success, striking fear into teams both home and away in the cup. Complete with a tonal print inspired by the historic 1965/66 run and a retro crest adding a finishing touch, it’s proof that sometimes nothing makes more noise than quiet confidence. 

Marco Mueller, PUMA’s Senior Director of Product Line Performance Apparel, said: “Borussia Dortmund is one of Germany’s most successful teams and were the first German team to become European Cup Champions. For the BVB Cup kit this season we wanted to honor this incredible achievement by bringing back a retro crest and integrating a unique tonal all over print that is inspired by the floral pattern on the trophy handle grip to create a beautiful all yellow look with classic black details on the round neck collar and arms.” 

Available in both Authentic and Replica versions, the Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jersey is made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The BVB Cup kit is available from the 27th August at PUMA stores, Borussia Dortmund Official Stores, and select retailers worldwide.

To celebrate the Premier League Summer Series, PUMA hosted a number of activations at the PUMA flagship store in New York City featuring appearances from Premier Legend Sergio Agüero and Track Legend Usain Bolt. The two PUMA legends battled it out on an EA FC 25 gaming challenge using the new Premier League ball, they also judged a freestyler competition featuring some of the most talented freestylers in America.

The competition began on July 23rd where 16 freestylers competed to make the grand final at the PUMA store where Sergio and Usain judged and awarded the grand prize to the best girl, boy, female and male freestyler with the opportunity to perform in front of fantastic crowd of Premier League fans at MetLife Stadium! 

Additional activations included a chance to get a picture with the Premier League trophy, a PUMA Panna Cage open to the public with professional Panna players on hand to jump in and show their skills, the PUMA x ADOBE ball customization zone where guests had the opportunity to get creative and design their own version of the PL Ball with Adobe's program - Firefly. Guests also had the chance to print their design on a T-shirt.

The final activation was the Rezzil VR PL Player program - a virtual reality experience that simulates football scenarios. In the Shot Stopper mode of Rezzil Premier League Player, users took on the role of a goalkeeper in a fast-paced VR environment. Wearing a headset and using hand controllers, players reacted to a series of incoming shots from various angles and speeds, attempting to block or catch them using quick reflexes and precise hand movements. 

The PUMA Orbita Ultimate PL match ball made its on pitch debut in the Premier League Summer Series on July 26th and will make its Premier League during the first match round of the Premier League on the 16th August.

The official Premier League match ball is available now at PUMA.com, in PUMA stores and select retailers worldwide.

The new Third kit is designed to capture the spirit of Milan’s global reputation for fashion, design and elegance, featuring a bold all-over reworking of the iconic ACM monogram – an aesthetic nod to the fashion houses that define the city’s streets, and a tribute to AC Milan’s 1995/96 league winning season.

The new kit, coming in a bright, sunny yellow with deep green accents, is one that effortlessly blends football heritage with fashion-forward thinking the way only AC Milan can.

Marco Mueller, PUMA’s Senior Director of Product Line Management Performance Apparel, said: “Milan is a vibrant city known for being home to some of the pioneers of the fashion world. With the 2025/26 Third kit, we wanted to embrace those associations, developing a strip that stands out from the crowd and taps into that unique Milanese style. The incorporation of the traditional monogram detailing combines the heritage of this historic Club with a modern stylish flair that fans and players alike are sure to resonate with.”

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “We are incredibly proud to unveil our Third kit during our Pre-Season Tour – a key milestone for the Club as we prepare for the new season, both on and off the pitch. The bold new design and colors – inspired by iconic kits from our history – are a testament to the Club’s unique ability to blend tradition and innovation, style and elegance, performance and class. We look forward to seeing the kit make its debut on the pitch later this week.”

The 2025/26 Third kit is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The new Third kit was officially unveiled today in Hong Kong during a fan event at the PUMA Store in KAI TAK SPORTS PARK MALL, part of AC Milan’s 2025 Pre-Season Tour of the Asia-Pacific region. The kit will make its on-pitch debut on the 26th July at the KAI TAK SPORTS PARK when AC Milan take on Liverpool in a pre-season friendly, part of the Hong Kong Festival of Football.

The 2025/26 AC Milan Third kit is available from 25th July on PUMA.com, AC Milan Official Stores and select retailers worldwide.

Last summer, at the 2024 Paris Olympic Games, Tentoglou captivated the world by successfully defending his Olympic title—a feat previously accomplished only by the legendary Carl Lewis—with a jump of 8.48 m

“We’re incredibly proud to welcome Miltiadis to the PUMA family. Signing him is a great moment for PUMA as we keep growing our presence in athletics and establishing PUMA as a dominant brand,” said Pascal Rolling, Director of Sports Marketing Running at PUMA. “Watching his performance in Paris was a thrill, and we’re excited to support him both on and off the track as he continues to push boundaries and inspire a new generation of athletes.” 

On top of his Olympic achievements, Miltiadis is a six-time European champion, winning a record three consecutive outdoor titles in 2018, 2022 and 2024 and a record three successive men's indoor titles between 2019 and 2023. 

PUMA is all about backing track and field athletes—those who bring passion, personality, and bold energy to the sport. In collaboration with athletes like Miltiadis, PUMA continues to push the boundaries of performance innovation, developing cutting-edge products that empower them to perform at their peak.

Tentoglou will compete as a PUMA athlete during the Novuna London Athletics Meet on July 19. 

Manchester City’s earliest known kit dates back to 1884, when the football Club was based in Gorton. The iconic kit – a symbol of Manchester City’s legacy – is brought to life with a slick new design that honours the Club’s origins.

The design merges classic and contemporary, with the stylish all-black look taking inspiration from the historic kit, complemented by a traditional collar with a white trim. The metallic crest and silver details add a unique contrast to the black base, giving the kit a stunning aesthetic and creating a truly special Away jersey. 

Marco Mueller, PUMA’s Senior Director of Product Line Management Performance Apparel, said: “Reimagining Manchester City’s oldest-known kit was a special honour for us, not many people would know that black was the original colour of the Club, and we love to celebrate the culture and identity of our Clubs and what sets them apart. Being able to bring an all-black kit was exciting and gave us the opportunity to do something new with the Away jersey. Another first is that this is the first time PUMA has ever shot a campaign fully in black and white which really ties in beautifully to the design of the kit.”

Nuria Tarre, Chief Marketing & Fan Experience Officer for City Football Group said: “We are delighted to unveil this season’s Away kit to fans for the first time – a powerful tribute to our earliest-known kit, when the Club was based in Gorton, Manchester. The striking all-black design is a fresh take on a traditional kit with a sleek, contemporary edge.”

“Our fans have always had a deep appreciation for kits that honour the Club’s history, and this kit does exactly that. It’s a bold expression of our identity that we hope will soon become a favourite amongst our passionate fanbase.”

Dr Gary James, Manchester football historian, commented: “It’s fantastic to see Manchester City reference the earliest-known kit in the Club’s history in the new Away kit for the 2025/26 season. The black shirt design is a respectful nod to City’s early years, a significant symbol of the Club’s origin story, and it is fitting to see that legacy honoured through a modern interpretation that reminds us all how far we’ve come.”

The jersey is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The new Manchester City Away kit will make its debut on pitch when Manchester City play Palermo at the Renzo Barbera Stadium on Saturday 9th August in a preseason friendly.

The 25/26 Manchester City Away kit is available from the 18th July at PUMA.com, Manchester City Official Stores, and select retailers worldwide.

This FUTURE is female. A boot that’s built different, for women who make a difference. With the Women’s Fit 2.0, the FUTURE truly is female. A snugger forefoot, lower instep, and added arch support mean the boot adapts to your foot – not the other way around – so you can focus on one thing: unleashing your creativity. The Women’s Fit 2.0 is built to fit the anatomy of the female foot from the ground up. The result? A boot that adapts to her, not the other way around.

The FUZIONFIT³ upper uses four-way stretch yarn, 3D Fuzionpods and PWRTAPE to create an adaptive fit that moves with the player like a second skin. A textured high-density mesh with GripControl Pro enhances ball control in every moment, from threading the pass to finishing the chance. The FLEXGILITY outsole is engineered for agile, multidirectional movement, giving players the freedom to express themselves on the biggest stage.

The FUTURE Women’s Fit 2.0 is the result of years of development, shaped by athlete feedback and real-world testing. From pitch to lab to tournament, PUMA has relentlessly refined the shape, volume, and materials of its boots to meet the unique needs of female players.

In 2022, scientists commented on how products in football focus on men’s performance, safety, comfort, and fit considerations” (Ten questions in sports engineering: technology in Elite women’s football, 2022). Some scientists also suggested that equipment not properly designed for women could place them at higher injury risk. Following this, a study by ECA in 2023 found that 82% of female professional athletes in Europe’s top leagues experienced discomfort in their footwear (BBC, 2023). Discomfort and poorly fitting footwear have been identified as potential factors that can lead to a higher risk of injuries.

Following such insights PUMA has strived to continue developing their women’s specific products and with the new Women’s Fit 2.0, have improved the fit and comfort to tackle these issues. An integral part of that strategy is working with female researchers in academia to implement external testing and validation to further improve women’s performance products

Romain Girard, Vice President Innovation, PUMA, said “PUMA is really pushing innovation and research when it comes to our performance products and we have continued to develop our Women’s Fit over the last four years through testing with our consumers, pro athletes, and working with top Universities to gather insights and test our products to continuously improve them. Our recent study with the University of Colorado, Boulder showed that our new Women’s Fit 2.0 maintained a higher level of comfort over time compared with the previous Unisex edition, which could be an important factor in reducing the risk of injuries in female athletes. Further to this we are currently in the process of conducting several studies in this space, with some exciting news to come.” 

The Brilliance pack also includes the ULTRA 6 ULTIMATE FG Women’s, engineered for speed with a streamlined women’s-specific silhouette, SPEEDSYSTEM outsole and FastTrax stud design; and the KING ULTIMATE FG/AG Women’s, which features the signature K-BETTER™ upper, GRIPCONTROL 3D texture and redesigned comfort fit. All three boots are also available in a Unisex version.

The Brilliance pack is available globally from June 19th, 2025 at PUMA.com, PUMA stores and select retailers.

The ULTRA 6 kicks into sixth gear with a PWRTAPE support frame that stabilizes the foot inside the boot without hindering agility and freedom of movement. The SPEEDSYSTEM outsole and FastTrax stud design are precision crafted to take you from kick-off to back-of-the-net faster than you can say lights out.

The UTLRA 6 is also available in a special Carbon edition featuring a SPEEDSYSTEM CARBON outsole made of Carbon Fiber for an even greater energy return when making dynamic movements on the pitch.

Speaking on the ULTRA 6, Viktor Fitler, Teamhead Product Line Manager Teamsport Footwear said “We have continued to build the legacy of the ULTRA franchise with the sixth generation of our speed boot silo. The ULTRA is about instinctive speed and with the brand-new engineered mesh upper has been crafted for lethal finishing. The ULTRA is a machine made to give you the freedom to Go Wild on the pitch and play without limits or constraints. Players need to be fast on and off the ball and make the moments count when they get the ball. We want players to play Untamed and express their true selves on the pitch.”

The new Untamed pack includes color updates to both the FUTURE and the KING with both silos utilizing a white base with slick pops of red and blue on the FUTURE and red details on the KING. Hit the pitch in these fresh new colorways so you can play more like yourself and less like everybody else, whether your game is about speed, creativity or control

PUMA continues to offer both a Unisex and Women’s fit. The Women’s fit features a snugger forefoot, lower instep and includes an added arch support on the Women’s Fit 2.0 to ensure a boot that adapts to your foot. PUMA’s Women’s fit is based on years of development, shaped by athlete feedback and real-world testing. From pitch to lab to tournament, PUMA has relentlessly refined the shape, volume, and materials of its boots to meet the unique needs of female players.

Fuel your Fast with the ULTRA 6, unleash your creativity with the FUTURE and control the game with the KING Untamed editions available from the 10th July on pre-sale at PUMA.com, at PUMA stores and specialist sports retailers. The Untamed pack will then be on global release from 17th July.