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Herzogenaurach, November 10, 2025
PUMA, XAVI AND SKEPTA SHUT NORTH LONDON DOWN WITH THE NEW KING 20 LAUNCH EDITION

Global sports brand PUMA has today unveiled the 20th generation of the PUMA KING in a special launch edition colorway. The KING 20 has recently been teased on pitch with Xavi Simons and was celebrated in a special link up with London’s finest Skepta as they searched for players with the KING Mentality.

PUMA KING 20 Launch Edition

PUMA and Xavi were on a mission to find some of the best ballers in North London by scouting out players who have the KING mentality – players that take risks, play fearlessly, be true to themselves and boss the pitch. The scouting mission was followed by one of the coldest collabs of the year when Skepta joined Xavi and PUMA to host a special KING 1v1 tournament in North London. The tournament featured 16 top prospects with one winner crowned the KING and taking home a pair of gold PUMA KING 20s, two Premier League tickets and a PUMA boot deal.

“North London showed out and shut it down, I knew they had the KING mentality here. I loved connecting with the local community and with the legend Skepta - top guy! The culture, the vibe, the young talent, it’s just so unique here, and I’m blessed to be able to experience it daily. Real ballers," said Xavi Simons.

The new PUMA KING 20 represents a fusion of tradition and innovation, designed for players who dominate the pitch. It delivers exceptional touch, control, and comfort, defining what it means to be a modern-day KING.

At the heart of the KING 20 is TOTALTouch+, an advanced, non-animal-based upper material that offers state-of-the-art softness, lightweight performance, and enhanced control. Precision laser perforations, 3D texture structures, and a specialized grip finish ensure a superior touch and feel on the ball.

The boot also features a unique custom-fit knitted construction that adapts to the shape of the foot, complemented by cushioned tongue pods and a dynamic lacing system for enhanced lockdown, stability, and support. An engineered knitted heel with Ortholite padding provides a secure, comfortable fit for all-day performance.

A superior lockdown sets the KING apart, with an engineered knitted heel with ortholite padding for exceptional fit and all-day performance.

Further elevating performance, the KING 20 is equipped with a lightweight and reactive PEBA outsole, offering an optimal balance between stability and agility.

The PUMA KING 20 Launch Edition is available in PUMA stores, PUMA.com, and at specialist retailers with global release from the 13th November.

Herzogenaurach, November 4, 2025
AS THE LEGEND GOES: PUMA UNVEILS SPECIAL EDITION PORTUGAL KIT HONORING EUSÉBIO’S BALLON D’OR LEGACY

Global sports brand PUMA has today revealed a special edition black-and-gold Portugal kit celebrating Portuguese football legend Eusébio, the Pantera Negra, on the 60th anniversary of his 1965 Ballon d’Or victory. 

Portugal Eusébio Special Edition Kit

There’s only one Eusébio, you hear it in the stories, see it in the clips, feel it in the way players still move like him. The original PUMA KING was made for O Rei himself, and sixty years after he became the first Portugal player to be crowned Europe’s best, this collection carries his legacy forward in black and gold, signed off with two words defenders feared most: Pantera Negra.

Positioned at the crossroads of nostalgia and modern football culture, the release merges premium craftsmanship, heritage inspiration, and bold, elevated design. The kit’s striking black base with refined gold details evokes Eusébio’s iconic nickname and Portugal’s rich football history while delivering a powerful, statement-making look that bridges eras. 

Limited to 1965 pieces, the Authentic version comes pre-embellished with the #13 on both the front and back - honoring Eusébio’s iconic number. The kit features the PUMA Cat logo and FPF crest in elevated gold material, a high-quality flat knit collar and cuffs, and the ‘Pantera Negra’ back-neck sign off celebrates his enduring legacy. The collection also features a custom anthem jacket.

“Eusébio’s legacy transcends generations, and this tribute kit reflects his enduring influence on Portuguese football and global sport,” said Marco Mueller, PUMA’s Senior Director of Product Line Management Performance Apparel. “By merging heritage-inspired design with modern innovation, we’re celebrating not only a football legend but also the culture and passion that make the game timeless.”

"When PUMA reached out to us and shared what they had in mind, I felt deeply moved and honored. Eusébio had a very close relationship with the brand and a sincere friendship with its founder, Mr. Rudolf Dassler. Seeing his memory now honored in such a beautiful and meaningful project fills me with pride. I’m sure Eusébio would be very happy with this tribute,” said Flora Bruheim, Eusebio’s Widow.

"Eusébio represents passion, talent, and pride for Portugal. Sixty years after his Ballon d’Or win, his legacy remains alive, inspiring not only those who knew his greatness but also future generations of Portuguese players. The Portuguese Football Federation, in partnership with PUMA, celebrates this legend with a unique kit that blends tradition and innovation, honoring the past and shaping the future of Portuguese football,” said João Medeiros Cardoso - Chief Marketing & Commercial Officer Portugal FA.

The Portugal men’s first team will debut the jersey for one game only on November 16th in Porto against Armenia.

The PUMA Portugal Eusébio Special Edition Kit will be available from the 4th November at puma.com and select retail partners worldwide.

 

Herzogenaurach, Germany, 23rd October, 2025
HAVE A BALL UNDER THE LIGHTS: PUMA UNVEILS THE NEW HIGH-VIS COLOURWAY OF THE OFFICIAL PREMIER LEAGUE BALL

Global sports company PUMA has today unveiled the Under the Lights Edition of the official match ball of the Premier League. Drenched in a striking, high-visibility colourway, this latest version of the ball is engineered to shine brightest under stadium floodlights - ensuring every pass, strike, and goal is impossible to miss.

PL Ball Under the light

The bold new design isn’t just about style - it’s about visibility and performance. The vibrant colourway commands attention on TV broadcasts, in the stands, and on the pitch, allowing players and fans to follow the action effortlessly even on the darkest winter nights.

Built for the professionals on Premier League pitches - and fans everywhere who want to bring that same elite experience to their own games, the new colourway ensures that when the lights are on, it’s your time to shine. So hit that backheel. Take that shot from too far out. Send someone to the shops. When you get the ball, Have a Ball.

“Under the Lights isn’t just a look - it’s a statement,” said Dominique Gathier, Vice President BU Teamsport. “This colourway was developed for maximum visibility during the most electrifying Premier League moments, when the world is watching. We bring the tech, you bring the tekkers, when the lights shine brightest it’s when the true ballers come out to play.”

Officially named the PUMA Orbita Ultimate PL, twelve evenly sized panels ensure precise weight distribution, keeping the ball perfectly balanced. The high-frequency moulding guarantees long-lasting durability with enlarged and deeper seams to improve aerodynamics, shape retention, and a soft touch with every kick, no matter the pitch or weather. You might not be in the Premier League. Yet. Doesn’t mean you shouldn’t act like you are.

The Under the Lights Edition of the official Premier League match ball is available from 23rd October at PUMA.com, in PUMA stores and select retailers worldwide and will make its on pitch debut in the Premier League on the 8th November.

Herzogenaurach, October 15, 2025
GAME READY: PUMA & MANCHESTER CITY TEAM UP WITH EA SPORTS FC 26 TO LAUNCH SPECIAL-EDITION KIT WITH NFC TECHNOLOGY

lobal sports company PUMA, EA SPORTS FC and Manchester City have today launched a special-edition football kit and lifestyle collection featuring a custom NFC chip within the iconic Club crest of the jersey, designed to unlock a new level of City passion – both in EA SPORTS FC™ 26 and on the pitch. 

 The Manchester City EA SPORTS FC Collection

The NFC chip allows fans to tap their smartphones on the crest to unlock a bespoke digital experience, where supporters can access exclusive content in EA SPORTS FC™ 26 and additional surprises from Manchester City, PUMA and EA SPORTS FC, transforming the shirt into an interactive gateway. 

At the heart of the kit’s design lies the triangle, a powerful symbol for the FC brand and its products, and a shape reminiscent of City’s style of beautiful football. Represented in a striking green hue that nods to EA SPORTS FC’s signature aesthetic, the kit connects the physical and the digital. The dark forest green base features turquoise and metallic triangular graphics, a light green crew neck collar, a metallic PUMA cat and the NFC chip visible at the heart of the metallic Man City crest. The result is a first-of-its-kind design that celebrates Manchester City’s identity while embracing the EA SPORTS FC message: “The Club is yours, wherever the game takes you.”

“Football is evolving, and so are the ways fans connect with their Club,” said Marco Mueller, PUMA’s Senior Director of Product Line Management Performance Apparel. “This collaboration sets a new standard for innovation in kit design - uniting the physical, the digital, and the emotional. The project began in December 2023, when all three brands joined forces to co-design a kit that with the intention to blur the lines between play in the digital game and the real pitch. The result is a unique product that really pushes the boundaries of kit design.”

Manchester City Esports player and ePremier League 2020/21 winner Shaun ‘Shellzz’ Springette commented: “It’s amazing to see the worlds of City and EA SPORTS FC come together for such a unique kit collab. As someone who loves football and gaming, the interactive chip is such a cool way to connect with the Club through both passions and it’s really exciting that fans will also be able to unlock exclusive in-game rewards. I can’t wait to see this shirt in the game and on the pitch!”

"Football shirts have always been symbols of pride and connection and we're proud to bring that spirit into EA SPORTS FC 26 in collaboration with Manchester City and PUMA. Blending tradition with innovation, the new kit comes to life both physically and virtually, giving fans new ways to connect with their Club,” said James Taylor, Director of Football Partnerships at EA SPORTS FC.

The new Manchester City & EA SPORTS FC kit will also feature in FC 26 from 24th October in Kick Off mode, Career mode and Club mode, including the most engaged experience; Football Ultimate Team (FUT) from the 19th November to 19th January (via grant only).

There will be two exclusive windows for fans to sign up to access the in-game FC 26 rewards via the NFC crest, including receiving the kit in FUT, custom made items in Clubs and exclusive loan City player picks. Users must register via the crest between 15th October 2025 and 10th November 2025 for the first access window, or between 11th November and 10th January 2026 for the second access window to redeem the in-game rewards.  There will also be a range of competitions and prizes hosted on the NFC crest throughout the season. 

The special-edition kit will be worn by the Men’s first team in select UEFA Champions League away fixtures, debuting against Villareal on 21st October, and by the Women’s team in select domestic fixtures throughout the season.

The Manchester City EA SPORTS FC collection will be available from PUMA.com, Manchester City Official Stores and select retailers worldwide from the 15th October.

Herzogenaurach, Germany, 2nd October 2025
TURN UP THE HEAT WITH THE HOT PURSUIT PACK

Global sports company PUMA has today launched the Hot Pursuit pack, featuring blazing new colorways for the FUTURE, ULTRA and KING worn by Neymar Jr., Fridolina Rolfö, Xavi Simons, Christian Pulisic and Sandy Baltimore.

The Hot Pursuit Pack

This time of year, everyone’s chasing something. Goals. Points. Payback. Whatever you’re after, the Hot Pursuit pack makes sure you’re coming in hot.

Made for the ultimate playmakers, unleash your creativity with the FUTURE 8. The FUZIONFIT³ upper uses four-way stretch yarn, 3D Fuzionpods and PWRTAPE to create an adaptive fit that moves with the player like a second skin. A textured high-density mesh with GripControl Pro enhances ball control in every moment, from threading the pass to finishing the chance. Underfoot, the FLEXGILITY outsole is engineered for agile, multidirectional movement, giving players the freedom to express themselves on the biggest stage.

Kick into sixth gear with ULTRA 6, featuring an engineered mesh upper for lethal finishing, it’s a football boot that feels and plays like a finely tuned machine at your feet. The PWRTAPE support frame stabilizes the foot inside of the boot without hindering agility and freedom of movement. The SPEEDSYSTEM outsole and FastTrax stud design are precision-engineered to take you from kick-off to back-of-the-net faster than you can say: lights out.  

The PUMA KING lives up to its name with the combination of non-animal-based K-BETTER™ upper material and GRIPCONTROL 3D structure on the medial side for enhanced ball control. A new KING doesn’t come along every day, but there will always be a new KING. The rightful heir is here.   

The Hot Pursuit pack also includes the FUTURE 8, ULTRA 6, and PUMA KING in women’s specific fits engineered for female athletes to perform at their best. The new streamlined silhouettes are made using insights from female footballers to fit like a second skin as you flash forward. The new FUTURE women’s fit 2.0 is informed by scientific research, resulting in a boot that hugs your foot in a fit made for you – with reduced volume in the forefoot and toe box, plus a new molded sockliner for extra arch support – so you can focus on what matters: unleashing your creativity.

The Hot Pursuit pack is available on pre-sale from October 2nd at PUMA.com, PUMA stores and select retailers worldwide and available on global release from October 9th.

Herzogenaurach, Germany, 8th August, 2025
THE LOUDEST COLORS IN FOOTBALL: PUMA & BORUSSIA DORTMUND LAUNCH THE 2025/26 HOME KIT

Global sports company PUMA and Borussia Dortmund have today unveiled the Club’s Home kit for the 2025/26 season, set to full volume like the SIGNAL IDUNA PARK on matchday.

Borussia Dortmund Home Kit

It all starts with Black and Yellow. One voice becomes hundreds, hundreds become thousands, until the whole stadium is vibrating – that’s the essence the 2025/26 Home kit captures, bringing that energy to the surface with a classic yellow base and distorted black graphics across the chest. Some have experienced the Yellow Wall at a BVB home match, others have feared it, and with the new Home kit it just got louder.

The detailing along the top of the neck writes ‘Borussia Verbindet’ – ‘Borussia Unites’, a motto that signifies commitment to the Club’s diverse community and BVB family, where two iconic colors mean so much more than just a football kit.

Marco Mueller, PUMA’s Senior Director of Product Line Management Performance Apparel, said: “There are not many colors more iconic and symbolic than the black and yellow of Dortmund, with this year’s kit we have turned the volume up a little louder and created something unique for a BVB Home jersey. We really wanted to push the creative boundaries and inject some energy into the Home jersey, we believe the integration of the black graphic into the yellow jersey creates a slick contrast between the two colors. This new jersey will really create a vibrant yellow wall that will look incredible and fearsome at the SIGNAL IDUNA PARK.”

Carsten Cramer, Managing Director of Borussia Dortmund, said: “PUMA has been a trusted partner in bringing Borussia Dortmund’s spirit to life through design. This Home kit is another milestone in our journey together; it’s a symbol of our passion and our community. With this design, we bring the energy and emotions of SIGNAL IDUNA PARK directly onto the pitch and to our fans around the world.”

The 2025/26 Home kit is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jersey is made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

Set the volume to loud with the brand-new BVB Home kit available from the 8th August at PUMA stores, Borussia Dortmund Official Stores, and select retailers worldwide.

Herzogenaurach, Germany, 14th August, 2025
RAIN OR SHINE - PUMA & MANCHESTER CITY UNVEIL THE 2025/26 THIRD KIT

Global sports company PUMA and Manchester City have today launched the Club’s Third kit for the 2025/26 season, inspired by, and as a tribute to, the famous Mancunian weather.

PUMA & MANCHESTER CITY  UNVEIL THE 2025/26 THIRD KIT

This kit is for the City that plays in the rain. Manchester City is a symbol of the people, the culture, and the spirit of Manchester. The new Third kit is designed for those who carry City in their hearts, rain or shine. Grey skies may often be seen overhead in Manchester, but this City brings electrifying football to the pitch whatever the weather.

A detailed all-over raindrop graphic covers the jersey and shorts, contrasted with vibrant neon green accents across the neck, shoulders and side panels, symbolising the stand-out quality of Manchester City. A green-to-blue gradient runs down the centralised PUMA cat and Club crest and into the socks to create a cohesive full-kit look, resembling the iridescent nature of water. Completing the design, the Club crest features a transparent finish that mimics water droplets on a window, a subtle nod to our home. The kit carries a message from Manchester: even when it rains, we shine.

Serena Gosling, Director of Retail & Licensing, Manchester City, said: "Today is an exciting day, with the launch of this year’s Third kit, just ahead of the 2025/26 Premier League season, and the Women’s Super League starting next month. As part of our creative process, PUMA and the Club explore different design directions for each kit, taking inspiration from the city of Manchester, the Club’s history and other cultural influences. We are looking forward to seeing the players wearing the kits on the pitch this season."

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, said: “The people of Manchester have a deep-rooted love for football, as both a sense of pride and community belonging. This kit brings those two traits together, to create a truly unique kit that does things a little different. We decided to design a kit that not only embraces the rainy Manchester weather but also the fact the fans stick by the team ‘Rain or Shine’.”

The 2025/26 Third kit is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The Manchester City Third kit is available from PUMA.com, Manchester City Official Stores and select retailers worldwide from the 14th August.

Herzogenaurach, Germany, 12th August, 2025
THE BIGGEST GOAL EVER: PUMA SCORES A GOAL THROUGH LONDON’S TOWER BRIDGE TO KICK-OFF THE PREMIER LEAGUE SEASON

Global sports company PUMA has scored the ‘biggest goal ever’, with Aston Villa and England forward Morgan Rogers scoring a landmark goal through London’s iconic Tower Bridge to mark the start of the 2025/26 Premier League season.

THE BIGGEST GOAL EVER

The 10.5m tall inflatable ball illuminated London’s famous riverbank with thousands of onlookers watching on in awe as Morgan Rogers helped strike the ball through Tower Bridge to score the ‘first goal of the season’.

The eye-catching stunt follows the recent partnership announcement between PUMA and the Premier League as official match ball provider – with plenty more huge goals set to stun fans across the country in the months, and seasons, to come.

Proving that when you have a ball, anything can be a goal and the goalposts can be anything, Morgan Rogers added: “It was great to be involved in something of this magnitude! It was definitely one of the more open goals I’ve scored in my career and hopefully the first of many this season.”

The PUMA Orbita Ultimate PL match ball is comprised of twelve evenly sized panels to ensure precise weight distribution, keeping the ball perfectly balanced. The high-frequency moulding guarantees long-lasting durability with enlarged and deeper seams to improve aerodynamics, shape retention, and a soft touch with every kick, no matter the pitch or weather. The ball will make its on-pitch debut during the first match round of the Premier League from the 15th August.

The official Premier League match ball is available now at PUMA.com, in PUMA stores, PL Shop and select retailers worldwide.

Herzogenaurach, Germany – September 7th, 2025
THE LION LEAVES HIS MARK. PUMA CELEBRATES MEMPHIS DEPAY BECOMING THE NETHERLANDS ALL-TIME MEN’S TOP SCORER WITH SPECIAL MD51 ULTRA BOOTS

 With his historic, record-breaking 51st goal for the Netherlands, Memphis Depay officially became their all-time men’s top goal scorer. To honor the special moment PUMA and Memphis Depay designed and created 51 limited-edition MD51 ULTRA football boots that will be given to the 51 most influential people who helped him achieve the amazing feat. 

Memphis Depay Netherlands All-Time Men's Top Scorer

“I was a young boy with big dreams; a cub became a lion on the biggest stage. The world has seen some of my journey but not all, the hard work, the dedication that people do not see is what helped me achieve something that will live with me forever,” said Memphis Depay.

“To become the Netherlands top male goal scorer is a true honor, with the amazing players that have played for this great nation, to be the person with the most goals shows there is no dream too big. I wanted to celebrate by giving a special token of my appreciation to the people that 

helped me along the way – 51 boots, 51 people that walked beside me on my journey. I am so happy with this record, but it doesn’t stop there. The journey still has more chapters to write.”

Memphis Depay has personally selected the special group that includes family, friends and influential people that have been a part of his journey. Memphis and PUMA will also give away one pair of the boots in a special competition @pumafootball.

The MD51 ULTRA football boots feature a white base with two unique colorways and designs on each boot. The left boot features blue and black icons that illustrate the importance of Memphis’ family, faith and cultural background. The right boot features orange and black icons that illustrate Memphis’ career journey from young boy to superstardom.

The icons on the left boot signify:

  1. Number 10: Becoming the number 10 for the Netherlands.
  2. Gigi Vitale: Friendship/Circle Tattoo.
  3. Mum Cora: Cora Letters/Heart in Flames.
  4. Christ Redeemer: Faith.
  5. Moordrecht: The Genesis (Ghana/Moordecht Flag + Ghana Star).

The icons on the right boot signify:

  1. Cowboy Hat: Arrival for the national team arrival.
  2. First Goal (Doel) for Netherlands.
  3. Paneka goal against France.
  4. Lion Tattoo: Resilience.
  5. 51 goals/BADTTW: Trust your inner wisdom.

Each pair of the MD51 ULTRA football boots will be presented in special cases to the people Memphis has selected and each pair comes with a signed Memphis Depay certificate of authenticity and will not be for sale.

Herzogenaurach, Germany, 12th September, 2025
THE LOUDEST COLORS IN FOOTBALL: PUMA & BORUSSIA DORTMUND LAUNCH THE 2025/26 AWAY KIT

Global sports company PUMA and Borussia Dortmund have today unveiled the Club’s Away kit for the 2025/26 season — a statement in motion, designed to carry the sound of the Yellow Wall far beyond the SIGNAL IDUNA PARK.

Borussia Dortmund Away Kit

Wherever BVB play, the volume stays high. The 2025/26 Away kit arrives in a striking mix of white, black, and high-voltage yellow — a colorway guaranteed to stand out in any stadium, on any street, from any distance. Loud not just in color, but in character, this kit ensures the presence of Dortmund is seen, heard, and felt in every corner of the footballing world.

The white base is brought to life with black sleeves and vibrant yellow accents, celebrating the identity of BVB even when the team is away from home. Because the Loudest Colors in Football don’t lose their voice on the road — they travel with purpose.

Marco Mueller, PUMA’s Senior Director of Product Line Management Performance Apparel, said: “Designing the Away kit is always an opportunity to express BVB’s energy in a different way. This season, we wanted to capture how Borussia Dortmund brings its identity and support with them wherever they go. The white, black, and high-voltage yellow combination is unapologetically bold and impossible to miss — a perfect reflection of the Club’s fearless character on the road.”

The 2025/26 Away kit is available in both Authentic and Replica versions. The Authentic Jersey is made with PUMA’s ultra-light ULTRAWEAVE fabric, designed to reduce weight and friction for elite performance. The Replica Jersey offers the same bold look in a fan-friendly silhouette, perfect for matchdays and beyond. Both feature PUMA’s dryCELL sweat-wicking technology to keep wearers dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jersey is made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The 2025/26 Borussia Dortmund Away kit is available from 12th September at PUMA stores, Borussia Dortmund official stores, and select retailers worldwide.

Herzogenaurach, Germany, 27th August, 2025
THE LOUDEST COLORS IN FOOTBALL: PUMA & BORUSSIA DORTMUND LAUNCH 2025/26 CUP KIT

Global sports company PUMA and Borussia Dortmund have today unveiled the Club’s Cup kit for the 2025/26 season, with the loudest colors in football set to make a noise on and off the pitch.

Borussia Dortmund Cup Kit

The 2025/26 Cup kit pays homage to the BVB team of 1965/66 – the first team from Germany to win a European club competition. The iconic black and yellow remains, synonymous with Dortmund and with success, striking fear into teams both home and away in the cup. Complete with a tonal print inspired by the historic 1965/66 run and a retro crest adding a finishing touch, it’s proof that sometimes nothing makes more noise than quiet confidence. 

Marco Mueller, PUMA’s Senior Director of Product Line Performance Apparel, said: “Borussia Dortmund is one of Germany’s most successful teams and were the first German team to become European Cup Champions. For the BVB Cup kit this season we wanted to honor this incredible achievement by bringing back a retro crest and integrating a unique tonal all over print that is inspired by the floral pattern on the trophy handle grip to create a beautiful all yellow look with classic black details on the round neck collar and arms.” 

Available in both Authentic and Replica versions, the Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jersey is made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The BVB Cup kit is available from the 27th August at PUMA stores, Borussia Dortmund Official Stores, and select retailers worldwide.

Herzogenaurach, Germany, 28th July, 2025
PUMA HOSTED SPECIAL EVENTS AT THE PUMA NYC FLAGSHIP STORE WITH SERGIO AGÜERO & USAIN BOLT TO CELEBRATE THE PREMIER LEAGUE SUMMER SERIES

Global sports company PUMA has hosted a number of special events at the PUMA flagship store in New York City to celebrate the Premier League Summer Series being held in the United States taking place between July 26th and August 3rd. This will feature six exciting games in three venues (New Jersey/New York, Chicago and Atlanta) and will also feature community coaching programs in all three cities to support the development and accessibility of football in local communities. 

PUMA x Premier League Summer Series

To celebrate the Premier League Summer Series, PUMA hosted a number of activations at the PUMA flagship store in New York City featuring appearances from Premier Legend Sergio Agüero and Track Legend Usain Bolt. The two PUMA legends battled it out on an EA FC 25 gaming challenge using the new Premier League ball, they also judged a freestyler competition featuring some of the most talented freestylers in America.

The competition began on July 23rd where 16 freestylers competed to make the grand final at the PUMA store where Sergio and Usain judged and awarded the grand prize to the best girl, boy, female and male freestyler with the opportunity to perform in front of fantastic crowd of Premier League fans at MetLife Stadium! 

Additional activations included a chance to get a picture with the Premier League trophy, a PUMA Panna Cage open to the public with professional Panna players on hand to jump in and show their skills, the PUMA x ADOBE ball customization zone where guests had the opportunity to get creative and design their own version of the PL Ball with Adobe's program - Firefly. Guests also had the chance to print their design on a T-shirt.

The final activation was the Rezzil VR PL Player program - a virtual reality experience that simulates football scenarios. In the Shot Stopper mode of Rezzil Premier League Player, users took on the role of a goalkeeper in a fast-paced VR environment. Wearing a headset and using hand controllers, players reacted to a series of incoming shots from various angles and speeds, attempting to block or catch them using quick reflexes and precise hand movements. 

The PUMA Orbita Ultimate PL match ball made its on pitch debut in the Premier League Summer Series on July 26th and will make its Premier League during the first match round of the Premier League on the 16th August.

The official Premier League match ball is available now at PUMA.com, in PUMA stores and select retailers worldwide.

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