Inspired by the 1994/95 season, which ended with Borussia Dortmund’s first Bundesliga title in 32 years, the jersey lights up in neon yellow, echoing the unforgettable energy and euphoria of matchdays. On the 30th anniversary of that historic triumph, the jersey celebrates the power of taking risks, being fearless, and relentlessly chasing your dreams.

The 24/25 BVB Special Jersey draws inspiration from the vibrant atmosphere of Dortmund’s passionate fanbase, featuring BVB’s iconic neon yellow colorway as the base, with a modern V-neck collar and a bespoke black pattern on the sleeves to complete the striking jersey. The jersey encapsulates the spirit of the 1994/95 season, when BVB defied the odds, reminding fans that in football—like in life—you must be bold and believe in your dreams.

"At Borussia Dortmund, we are thrilled to unveil this seasons Special Jersey, a testament to the bold spirit of our Club and the passion of our fans. Our partnership with PUMA continues to deliver high-quality, innovative apparel that resonates with our supporters worldwide. We are confident that this jersey will not only be a favorite among fans but also a symbol of our shared commitment to excellence and sustainability." Carsten Cramer, Borussia Dortmund Managing Director explained.

The jersey is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica Jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The 24/25 BVB Special Jersey is available from the 7th of March on PUMA.com, Borussia Dortmund Official Stores, and select retailers worldwide.

PUMA and Osei have tapped Ghanaian painter Daniel Alum Jasper, who has created a custom print for the Ghanaian Home jersey design. Paying homage to Africa’s Gold Coast, the design is a graphic expression of traditional Ghanaian symbols known as Adinkra, which represent values like understanding, cooperation, and resilience. The jersey’s one-of-a-kind design also nods toward the African nation’s diverse tribes: Ewe, Hausa, Asante, Fante, Dagbani, and Ga. An easter egg within the jersey’s design is revealed with perspiration, as the colors of the kit begin to change, making the Adinkra symbols more pronounced as each football match progresses. 

This release aligns with PUMA's ongoing willingness to celebrate and empower women in sports and culture. The JER-SHE collection takes this mission further by literally putting the power of expression in the hands of the wearer. 

PUMA’s Jer-She collection is available starting March 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

The next-generation FUTURE 8 features brand new innovative upgrades to give players the tools to unleash their creativity. The new FUTURE features a white base color with a unique blend of lime and green to identify key tech areas of the boot for grip, control and traction.

The FUTURE 8 features the brand new FUZIONFIT³ upper, offering a snug, cushioned fit without limiting explosive movements. The upper features an elastic LYCRA® layer, 3D Fuzionpods and PWRTAPE for an adaptive fit that moves with you like a second skin, so you can create without constraints.

When you want to showcase your skills with the ball, a high-density mesh layer with GripControl Pro gives you all the ball grip and control you need to create chances or finish them off.

The innovative FLEXGILITY outsole provides 360-degree agility so you can move between the lines and create without limits. The circular stud layout and dual-density composition allows you to perform explosive movements at top speed.

Welcome to the FUTURE.

The FUTURE 8 Launch Edition is available now in PUMA stores, PUMA.com, and at specialist retailers worldwide.
 

Born to entertain Neymar Jr. drops a new pack that pays tribute to his roots and a style of play that has taken the world by storm. The joyous nature, Brazilian natural ability and skill is a representation of a nation in love with the beautiful game. 

The Neymar Jr. BNA pack not only features the FUTURE 7, but Training Shorts, Pants, ¼ Zip Tops, Jerseys, Hoody’s and Logo Tee’s all in adult and junior sizes.

The NJR BNA FUTURE 7 is designed with an adaptive FUZIONFIT360 upper that provides the ultimate fit. Combining PWRPRINT, PWRTAPE, engineered dual mesh, and stretchy knit for a snug, supportive fit for 360-degree freedom of movement on pitch. For enhanced touch the 

FUTURE features 3D grip textures designed for ultimate ball control so you can make every touch count. For optimal agility the FUTURE utilizes the Dynamic Motion System outsole to enhance stability, agility, and traction for unpredictable changes of direction.

The Neymar Jr. BNA pack is available on sale from 12th September at PUMA.com and specialist retailers worldwide.

The Definitely City kit will be worn exclusively in select European fixtures, encapsulating the spirit of a Club ready to rock on the biggest stages in Europe. The design features a bold aesthetic that echoes the iconic imagery of Definitely Maybe, paying tribute to the band and the city of Manchester.

The special-edition jersey features a light straw base colour with bold blue side panels and sleeves with subtle poppy pink detailing on the cuffs and panels of the jersey. Intricate outlines of marine blue supersonic waves adorn the jersey, with PUMA paying tribute to the colour palette from the iconic album cover creating a jersey that is Definitely City.

The kit is part of the Definitely City collection, all designed in collaboration with Noel Gallagher. The full collection includes a Track Jacket and Pants, Overshirt, Bomber Jacket, Tee, Polo, Retro Jersey and Drill Top. 

The collection was shot in a living room recreated from the Definitely Maybe album cover, with Manchester City players including Kyle Walker, Jess Park, Mateo Kovačić and Ederson joining Pep Guardiola and Noel Gallagher on set. 

Speaking about his involvement in the design of the Definitely City kit, Noel Gallagher said: “I loved City before anything, I was into City before I was into music, I was into City before I knew what music was. Definitely Maybe is what set us on our way, the record lasting as long, you can’t predict that kind of thing. It’s a great working class, Mancunian record – it’s real.

“When PUMA approached us at one of the games about designing a kit it took about five seconds to agree to it. It’s the same colour palette as the cover of Definitely Maybe: it’s unique but it’s definitely striking, and I think it looks great. When you see people representing your Club, it’s important that they look good.

“Definitely Maybe has never lost its magic to me, I just think it’s an amazing snapshot of what we were about. With the anniversary, I’ve been listening to it a lot more than I would ever listen to it, it makes me smile – they were great times. It’s spawned a great football kit, it’s legacy lives on.”

Marco Mueller, PUMA’s Senior Head of Product Line Management Teamsport Apparel, added: "The 24/25 Definitely City kit is not just a piece of sportswear; it's a celebration of Manchester City's ongoing journey and a tribute to a cultural phenomenon that resonates with fans around the world. We've combined cutting-edge technology with a design that honours both the Club’s heritage and the legacy of Definitely Maybe."

The special kit is available in both Authentic and Replica versions. The Authentic jersey features PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction for elite-level performance, while the Replica jersey offers the same distinctive look with a more casual fit, ideal for fans. Both versions are equipped with PUMA’s dryCELL sweat-wicking technology to ensure maximum comfort.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using 100% recycled material, excluding trims and decorations, marking a significant step towards a more sustainable production process.

The Definitely City kit will debut on pitch on the 18th September at the Etihad Stadium when Manchester City take on Inter Milan and will be worn in select European Away fixtures for the remainder of the 24/25 season.

The Definitely City kit and collection is available from PUMA stores, PUMA.com, the City Stores (Etihad Stadium, Arndale Centre and Rockefeller Center NYC), mancity.com/shop, and select retailers worldwide from 12th September.

Not only did the event host over 300 guests worldwide, but they were also joined by some special guests from the PUMA Fam including Theo Hernández, Christian Pulisic, Chanté Dompig, Laura Giuliani and Nesrine Bahlouli. The star players were joined on track by Scuderia Ferrari Academy Drivers Oliver Bearman and Dino Beganovic for a race to crown our track Champion with Theo Hernández taking home the victory in a wild race from start to finish. 

Theo Hernández, AC Milan commented after the race, "Today was incredible, I love Motorsport and to see something like this today was so fun. Getting on track with the rest of the PUMA fam and the Scuderia Ferrari team was wild, to win the race was amazing. The ULTRA is the fastest on the pitch and the track".

The day featured interviews with the PUMA team behind the ULTRA 5, The PUMA players in attendance and Scuderia Ferrari Academy Drivers. Not only that the event had a custom wrapped Formula One car in the ULTRA colours to celebrate the ultimate crossover of football and motorsport.

The event celebrated the UTLRA 5 Ultimate and Carbon editions that are on global release now.

AC Milan’s culture thrives on creativity and vibrant colors. The new Third kit brings fresh, new colors to the pitch, adding a whole new layer of meaning to the beautiful game. The unique new 24/25 Third kit features a shadow grey base color with a fresh mint collar and sleeves, with grape mist details on the collar – including a monochromatic version of the Club crest – to express the inherent Milanese style in a way that’s both new and distinctly Rossonero, even in the absence of Rosso or Nero. Welcome to Milan(ismo).

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “The 24/25 Third kit embodies the unique blend of tradition and innovation that defines AC Milan and connects with the Club’s youthful fanbase to create something new and unique. We aimed to create a jersey that stands out while staying true to the Club's identity. This kit reflects the bold and sophisticated spirit of Milanismo and is designed to perform at the highest levels.”

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “This new Third kit developed by PUMA is a bold statement of what Milanismo stands for -innovation, elegance, and a deep connection to our City’s heritage. We are excited to see our players and fans alike embracing these colors, which represent a modern twist of our Club's identity. Partnering with PUMA allows us to continue pushing boundaries, not just in style, but in sustainability, as we aim to lead by example both on and off the pitch.”

The 24/25 Third kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both game days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable. 

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

For the first time in Club football, RECYS technology will enable PUMA and AC Milan to apply the world’s first fully recyclable heat transfer for names and numbers to every 24/25 Third kit, while still meeting the highest required performance standards. This continues to build on PUMA and AC Milan’s sustainability goals as they continue to promote a more sustainable future.

The new 24/25 AC Milan Third kit will debut on pitch when AC Milan’s Men’s First Team takes on Parma in the Stadio Ennio Tardini on the 24th August. 

The AC Milan Third kit is available from PUMA stores, PUMA.com, the AC Milan Official Stores, store.milan.com, and select retailers worldwide from Thursday 22nd August.

It’s more than a piece of fabric, it’s a piece of history. Revisit BVB's past with the 24/25 Third kit, honouring 100 years of Borussia-Sportplatz, previously known as Weisse Wiese, the Club's first-ever home ground. The jersey features a custom pattern of the iconic white leaves that earned it the nickname Weisse Wiese.

The all-white classic jersey features a black collar and black sleeve trims with yellow details, with all black logos with white shorts and socks to complete the new Third kit

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “The 24/25 Third kit is clean new look for Dortmund with classy detailing the jersey beautifully celebrates the original home of Borussia Dortmund, and the white leaves found on the jersey nicknamed the Weisse Wiese. We really wanted to pay tribute to the history and tradition of the Club and the fans but bring into the modern day with our high-performance technology that can be worn on an off pitch.”

The 24/25 Third kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both game days and everyday wear. Both versions incorporate PUMA’s dryCELL sweatwicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The new 24/25 Borussia Dortmund Third kit will make its debut on the pitch when BVB play against Aston Villa on the 10th August in a special pre-season friendly.

The Borussia Dortmund Third kit is available from PUMA stores, PUMA.com, the Borussia Dortmund Official Stores, bvbonlineshop.com, and select retailers worldwide from 9 th August.

Manchester City's history is rich with moments of tenacity and resilience, and the 1999 Play-Off final is a testament to that spirit. Trailing by two goals, City’s determination eventually saw them through to victory on penalties, after Paul Dickov’s dramatic equaliser in the 95th minute took the game into extra time. To celebrate this iconic match that has been etched into the hearts of the Manchester City fans, PUMA has brought back a certified classic: a navy-blue jersey featuring neon yellow vertical stripes, with neon yellow and blue detailing on the classic collar and sleeve trims.

Paul Dickov, Manchester City Club Ambassador, said: “It’s fantastic to see this year’s Away kit revealed today. The 1999 Play-off final victory still remains a special moment for myself and City fans around the world and I know the kit from that day is remembered by those who were there and beyond. It’s a wonderful gesture by the Club and PUMA to commemorate the anniversary with this year’s Away kit.”

Marco Mueller, PUMA’s Senior Head of Product Line Management Teamsport Apparel, added: "This kit symbolizes a defining moment in Manchester City's history and the relentless spirit of its fans. Our goal was to create a jersey that honours the past while using the latest in performance technology to meet the needs of today's athletes and supporters. We’re proud to bring back a design that holds such significance and to do so with a sustainable approach."

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. This initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The 24/25 Away kit will be available in both Authentic and Replica versions, ensuring that every fan can wear a piece of history. The Authentic jersey, as worn by the likes of Jack Grealish, Kyle Walker and Alex Greenwood, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, providing elite-level performance. The Replica jersey offers the same iconic look with a more casual fit, ideal for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

The Manchester City Away kit is available from PUMA stores, PUMA.com, City Stores (Etihad Stadium, Arndale Centre, Rockefeller Center & Yas Mall), mancity.com/shop, and select retailers worldwide from 8th August.

The new Away kit was showcased for the first-time last night at Yankee Stadium, where AC Milan played a friendly game against Manchester City. In an epic first for AC Milan, the team wore their Home kit in the first half and then surprised fans by switching to the new Away kit for the second half, marking its debut and the first time the Club has unveiled a kit in this way.

Details make all the difference in the 24/25 AC Milan Away kit. The classic white Away kit combined with a red-and-black polo collar and monochromatic crest personifies the spirit of success and casual sophistication of a team synonymous with the beautiful game. A tonal pinstripe pattern adds a historic touch, honouring AC Milan’s origins as the Milan Football and Cricket Club.

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “As we unveil our new Away kit for the 2024/25 season in such an innovative manner, showcasing it first on the pitch at Yankee Stadium, we continue to push the boundaries of how we connect with our fans and communities. This kit not only represents the elegance and innovation that define our Club, but also serves as a testament to our ongoing commitment to our fans and community.  Our partnership with PUMA allows us to honour our rich legacy while actively giving back to the community through initiatives like the ‘City and Milan for Change’ project, reinforcing the values that define our Club.”

The 24/25 Away kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both game days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable. 

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The launch of the Away kit is part of the broader “City and Milan for Change” initiative, a collaborative effort by AC Milan and Manchester City, supported by PUMA. The initiative focuses on giving back to the New York Community through various activities surrounding last night’s fixture. One highlight was a special joint community event in New Jersey on 26th July, which brought together over 60 boys and girls from the Success Academy Charter Schools Soccer Program, actively supported by Fondazione Milan since 2021, and children from the City in the Community (CITC) Soccerbloc program in Staten Island. The event featured participation from legends of both Clubs, making it a memorable occasion for all involved.

To mark the launch of the new Away kit, AC Milan and PUMA will host an exclusive “House of Milan” event on the 28th July in Manhattan. The event will bring together stakeholders and VIP guests to celebrate the new kit in a fashion-forward manner.

The AC Milan Away kit is available from PUMA stores, PUMA.com, the AC Milan Official Stores, store.milan.com, and select retailers worldwide from the 28th July.