OLYMPIC CHAMPION MILTIADIS TENTOGLOU
Herzogenaurach, July 17th, 2025
PUMA SIGNS DOUBLE OLYMPIC CHAMPION MILTIADIS TENTOGLOU

Global sports company PUMA continues strengthening its portfolio in track and field by signing long jump double Olympic champion, Miltiadis "Miltos" Tentoglou, from Greece.

 

Last summer, at the 2024 Paris Olympic Games, Tentoglou captivated the world by successfully defending his Olympic title—a feat previously accomplished only by the legendary Carl Lewis—with a jump of 8.48 m

“We’re incredibly proud to welcome Miltiadis to the PUMA family. Signing him is a great moment for PUMA as we keep growing our presence in athletics and establishing PUMA as a dominant brand,” said Pascal Rolling, Director of Sports Marketing Running at PUMA. “Watching his performance in Paris was a thrill, and we’re excited to support him both on and off the track as he continues to push boundaries and inspire a new generation of athletes.” 

On top of his Olympic achievements, Miltiadis is a six-time European champion, winning a record three consecutive outdoor titles in 2018, 2022 and 2024 and a record three successive men's indoor titles between 2019 and 2023. 

PUMA is all about backing track and field athletes—those who bring passion, personality, and bold energy to the sport. In collaboration with athletes like Miltiadis, PUMA continues to push the boundaries of performance innovation, developing cutting-edge products that empower them to perform at their peak.

Tentoglou will compete as a PUMA athlete during the Novuna London Athletics Meet on July 19. 

Manchester City Away Kit
Herzogenaurach, Germany, 18th July 2025
ORIGIN STORY: PUMA & MANCHESTER CITY LAUNCH THE 25/26 AWAY KIT INSPIRED BY THE CLUB’S OLDEST-KNOWN KIT

Global sports company PUMA and Manchester City have launched the brand-new Away kit for the 25/26 season, a tribute to the early Cityzens, reimagined with a nod to the Club’s innovative spirit. The all-black design takes inspiration from the Club’s oldest-known kit, combined with metallic details to celebrate the timeless essence of Manchester City.

Manchester City’s earliest known kit dates back to 1884, when the football Club was based in Gorton. The iconic kit – a symbol of Manchester City’s legacy – is brought to life with a slick new design that honours the Club’s origins.

The design merges classic and contemporary, with the stylish all-black look taking inspiration from the historic kit, complemented by a traditional collar with a white trim. The metallic crest and silver details add a unique contrast to the black base, giving the kit a stunning aesthetic and creating a truly special Away jersey. 

Marco Mueller, PUMA’s Senior Director of Product Line Management Performance Apparel, said: “Reimagining Manchester City’s oldest-known kit was a special honour for us, not many people would know that black was the original colour of the Club, and we love to celebrate the culture and identity of our Clubs and what sets them apart. Being able to bring an all-black kit was exciting and gave us the opportunity to do something new with the Away jersey. Another first is that this is the first time PUMA has ever shot a campaign fully in black and white which really ties in beautifully to the design of the kit.”

Nuria Tarre, Chief Marketing & Fan Experience Officer for City Football Group said: “We are delighted to unveil this season’s Away kit to fans for the first time – a powerful tribute to our earliest-known kit, when the Club was based in Gorton, Manchester. The striking all-black design is a fresh take on a traditional kit with a sleek, contemporary edge.”

“Our fans have always had a deep appreciation for kits that honour the Club’s history, and this kit does exactly that. It’s a bold expression of our identity that we hope will soon become a favourite amongst our passionate fanbase.”

Dr Gary James, Manchester football historian, commented: “It’s fantastic to see Manchester City reference the earliest-known kit in the Club’s history in the new Away kit for the 2025/26 season. The black shirt design is a respectful nod to City’s early years, a significant symbol of the Club’s origin story, and it is fitting to see that legacy honoured through a modern interpretation that reminds us all how far we’ve come.”

The jersey is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The new Manchester City Away kit will make its debut on pitch when Manchester City play Palermo at the Renzo Barbera Stadium on Saturday 9th August in a preseason friendly.

The 25/26 Manchester City Away kit is available from the 18th July at PUMA.com, Manchester City Official Stores, and select retailers worldwide.

WOMEN’S FIT 2.0
Herzogenaurach, Germany, 19th June 2025
WE PLAY. WE SHINE. PUMA LAUNCH THEIR WOMEN’S FIT 2.0 AS PART OF THE BRILLIANCE PACK

Global sports company PUMA has today launched the Brilliance pack, headlined by the FUTURE 8 ULTIMATE FG Women’s Fit 2.0, designed for women from the ground up. The new pack will take centre stage this summer, worn by the likes of Fridolina Rolfö, Alex Greenwood, Laia Aleixandri, Ingrid Engen, Jess Park and Sandy Baltimore.

This FUTURE is female. A boot that’s built different, for women who make a difference. With the Women’s Fit 2.0, the FUTURE truly is female. A snugger forefoot, lower instep, and added arch support mean the boot adapts to your foot – not the other way around – so you can focus on one thing: unleashing your creativity. The Women’s Fit 2.0 is built to fit the anatomy of the female foot from the ground up. The result? A boot that adapts to her, not the other way around.

The FUZIONFIT³ upper uses four-way stretch yarn, 3D Fuzionpods and PWRTAPE to create an adaptive fit that moves with the player like a second skin. A textured high-density mesh with GripControl Pro enhances ball control in every moment, from threading the pass to finishing the chance. The FLEXGILITY outsole is engineered for agile, multidirectional movement, giving players the freedom to express themselves on the biggest stage.

The FUTURE Women’s Fit 2.0 is the result of years of development, shaped by athlete feedback and real-world testing. From pitch to lab to tournament, PUMA has relentlessly refined the shape, volume, and materials of its boots to meet the unique needs of female players.

In 2022, scientists commented on how products in football focus on men’s performance, safety, comfort, and fit considerations” (Ten questions in sports engineering: technology in Elite women’s football, 2022). Some scientists also suggested that equipment not properly designed for women could place them at higher injury risk. Following this, a study by ECA in 2023 found that 82% of female professional athletes in Europe’s top leagues experienced discomfort in their footwear (BBC, 2023). Discomfort and poorly fitting footwear have been identified as potential factors that can lead to a higher risk of injuries.

Following such insights PUMA has strived to continue developing their women’s specific products and with the new Women’s Fit 2.0, have improved the fit and comfort to tackle these issues. An integral part of that strategy is working with female researchers in academia to implement external testing and validation to further improve women’s performance products

Romain Girard, Vice President Innovation, PUMA, said “PUMA is really pushing innovation and research when it comes to our performance products and we have continued to develop our Women’s Fit over the last four years through testing with our consumers, pro athletes, and working with top Universities to gather insights and test our products to continuously improve them. Our recent study with the University of Colorado, Boulder showed that our new Women’s Fit 2.0 maintained a higher level of comfort over time compared with the previous Unisex edition, which could be an important factor in reducing the risk of injuries in female athletes. Further to this we are currently in the process of conducting several studies in this space, with some exciting news to come.” 

The Brilliance pack also includes the ULTRA 6 ULTIMATE FG Women’s, engineered for speed with a streamlined women’s-specific silhouette, SPEEDSYSTEM outsole and FastTrax stud design; and the KING ULTIMATE FG/AG Women’s, which features the signature K-BETTER™ upper, GRIPCONTROL 3D texture and redesigned comfort fit. All three boots are also available in a Unisex version.

The Brilliance pack is available globally from June 19th, 2025 at PUMA.com, PUMA stores and select retailers.

ULTRA 6 & The Untamed Pack
Herzogenaurach, Germany, 10H July, 2025
FUEL YOUR FAST WITH THE NEW ULTRA 6 AS PART OF THE UNTAMED PACK

Global sports brand PUMA has today revealed the brand-new ULTRA 6 as part of the Untamed pack, featuring fresh new colorways for both the FUTURE and KING. The ULTRA 6 has an updated engineered mesh upper for lethal finishing. It’s a football boot that feels and plays like a finely tuned machine at your feet.

The ULTRA 6 kicks into sixth gear with a PWRTAPE support frame that stabilizes the foot inside the boot without hindering agility and freedom of movement. The SPEEDSYSTEM outsole and FastTrax stud design are precision crafted to take you from kick-off to back-of-the-net faster than you can say lights out.

The UTLRA 6 is also available in a special Carbon edition featuring a SPEEDSYSTEM CARBON outsole made of Carbon Fiber for an even greater energy return when making dynamic movements on the pitch.

Speaking on the ULTRA 6, Viktor Fitler, Teamhead Product Line Manager Teamsport Footwear said “We have continued to build the legacy of the ULTRA franchise with the sixth generation of our speed boot silo. The ULTRA is about instinctive speed and with the brand-new engineered mesh upper has been crafted for lethal finishing. The ULTRA is a machine made to give you the freedom to Go Wild on the pitch and play without limits or constraints. Players need to be fast on and off the ball and make the moments count when they get the ball. We want players to play Untamed and express their true selves on the pitch.”

The new Untamed pack includes color updates to both the FUTURE and the KING with both silos utilizing a white base with slick pops of red and blue on the FUTURE and red details on the KING. Hit the pitch in these fresh new colorways so you can play more like yourself and less like everybody else, whether your game is about speed, creativity or control

PUMA continues to offer both a Unisex and Women’s fit. The Women’s fit features a snugger forefoot, lower instep and includes an added arch support on the Women’s Fit 2.0 to ensure a boot that adapts to your foot. PUMA’s Women’s fit is based on years of development, shaped by athlete feedback and real-world testing. From pitch to lab to tournament, PUMA has relentlessly refined the shape, volume, and materials of its boots to meet the unique needs of female players.

Fuel your Fast with the ULTRA 6, unleash your creativity with the FUTURE and control the game with the KING Untamed editions available from the 10th July on pre-sale at PUMA.com, at PUMA stores and specialist sports retailers. The Untamed pack will then be on global release from 17th July.

AC Milan Away Kit
Herzogenaurach, Germany, 3rd July, 2025
PUMA & AC MILAN UNVEIL DEVILISH NEW AWAY KIT FOR THE 2025/26 SEASON

PUMA and AC Milan have today unveiled their new Away kit for the 2025/26 season featuring a devilish design paying tribute to the rich history and culture of the Rossoneri. 

The jersey reimagines a timeless classic: a clean white base - a staple of AC Milan’s Away kits - elevated by dynamic red and black accents. This new design pairs heritage with innovation, featuring one of the Rossoneri’s most iconic symbols: the Diavoletto.

First introduced in the 1980s, the iconic Diavoletto emblem returns to inspire a kit made for those who carry the AC Milan legacy not only on their shirt but in their soul.

A symbol of passion and pride, the devil has become a distinctive feature of the Club, instantly recognizable to fans around the world. With this new Away kit, PUMA has brought back a classic look and feel, adding a modern twist to celebrate both the history and future of AC Milan and create one hell of a kit.

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, said: “This season we really delved into the history and the iconic emblems and symbols of AC Milan, one of the most famous and stylish Clubs in the world. White Away kits are synonymous with AC Milan so this year we wanted mix things up and really tap into the devilish theme and the iconic Diavoletto emblem which really brought new life to the kit. The pairing of the white base with the black and red detailing really helped elevate the jersey and create a unique style that brings some fire to the pitch with a devilish aesthetic.”


Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “The Diavoletto is more than a symbol – it is a part of AC Milan’s DNA. Bringing it back is a powerful tribute to our legacy, while speaking to a new generation of Rossoneri fans around the world. This kit, beautifully designed by PUMA, captures the essence of what it means to represent this Club - passion, style, and a fearless spirit that sets us apart.”

The jersey is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

As part of PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

To celebrate the launch and engage with the local community, AC Milan and PUMA hosted a special treasure hunt across the city of Milan, inviting fans to follow a trail of red Diavoletto symbols placed in iconic locations tied to the Club’s storied history. The journey culminated at the Bottega del Diavolo, where participants were rewarded with a special gift and given an exclusive first look at the new Away kit - turning the streets of Milan into a living tribute to the Rossoneri spirit.

The new Away kit will make its on-pitch debut on the 23rd July when AC Milan take on Arsenal in Singapore, as part of their Pre-Season Tour of the Asia-Pacific region.

The 2025/26 AC Milan Away kit is available from 3rd July at PUMA.com, PUMA stores, in all AC Milan Official Stores, on store.milan.com and select retailers worldwide.

club-world-cup_kidsuper
Herzogenaurach, Germany, June 10th, 2025
FRESHLY PAINTED: PUMA & KIDSUPER LAUNCH A SPECIAL COLLECTION CELEBRATING FOOTBALL, FASHION & ART

PUMA and KidSuper have today launched the PUMA x KIDSUPER collection, a unique blend of football, fashion, and art, debuting at this summer’s biggest club tournament. This collaboration brings hand-drawn graphics, watercolor palettes, and club-inspired designs to the pitch, offering a fresh artistic take on the Beautiful Game. 

The special collection features fresh new kits and lifestyle apparel for Manchester City, Borussia Dortmund, FC Salzburg, Mamelodi Sundowns, Al-Hilal, Palmeiras, and Monterrey. The collection also features special edition PUMA x KidSuper FUTURE, ULTRA and KING football boots.

The PUMA x KIDSUPER collection takes football kits and boots to the next level, transforming the jerseys of PUMA clubs and PUMA’s footwear into works of art.

Manchester City

The Manchester City kit revisits the classic sash design with KidSuper's watercolor palette and hand-painted details. The design captures the spirit of Manchester and the excitement of the Poznań celebration, offering a fresh and artistic perspective on the beloved City kit. The outfield kit integrates a unique all-over Poznań repeated graphic, inspired by the fans and designed in collaboration with New York-based fashion designer KidSuper. The fresh white base contrasts with a black and red diagonal sash, loved by Manchester City fans across the globe since away kits of the 1970s worn by the likes of Colin Bell. A special goalkeeper kit has also been launched, in a neon sun colorway, with a black and yellow sash and all-over Poznań graphic.

Borussia Dortmund

Two worlds are set to collide—Borussia Dortmund's footballing heritage and KidSuper’s artistic flair. This collaboration brings together a passionate fanbase and a modern take on football’s intersection with pop culture, creating a kit that honors the past while embracing KidSuper’s bold design aesthetic. The classic blend of black and yellow, known by football fans around Europe, features hand-drawn graphics to create an energetic design. The collection also features a special goalkeeper kit in a pink colorway, with yellow accents. Inspired by the geometric design of a honeycomb, the painted hexagonal cells cover the shoulders of the jersey.

Palmeiras

In 1914, a group of Italian immigrants founded a football team in São Paulo. Over a century later, Palmeiras continue to embody the vibrant fusion of Italian and Brazilian culture. With this kit, KidSuper honors the Club’s legacy as the inaugural Club World Champions in 1951. The baroque-inspired Home kit features a leaf motif against a golden base, a nod to the Club’s Copa Rio triumph and timeless status. The goalkeeper jersey features the same design but in glowing red, dark crimson and gold.

FC Salzburg

Alpine beauty with a New York edge. From the PUMA x KIDSUPER collection, the FC Salzburg kit reimagines the iconic Edelweiss flower with sweeping strokes of ivory, lemon, and baby blue for the Home kit and an ultra-blue base with scotch blue and lemon details for the goalkeeper kit.

Mamelodi Sundowns

Tshwane’s evening sky hits different. In the PUMA x KIDSUPER collaboration, the Mamelodi Sundown’s Home kit does the same – blending warm, sunlit tones with cooler shades to reflect the club’s signature style. The result captures the rhythm, energy, and joy of Sundown’s football, known locally as “shoeshine and piano.” The Home jersey features a yellow base with mountain blue, green and white details with the goalkeeper jersey implementing a purple base with yellow and mountain blue details.

Al-Hilal

The Al-Hilal Home kit takes its cue from the Club’s name – meaning the crescent moon in Arabic. KidSuper brings that symbol to life in tonal blues, with a glowing lunar graphic that reflects the quiet confidence of a team known across Asia as ‘The Boss’. A shirt for the dreamers, lit by the night sky, charting a path from Saudi Arabia to San Francisco – because greatness never stays in one place. The goalkeeper jersey switches things up with an alpine snow base with blue and navy details.

Monterrey

Monterrey’s kit is bold, with geometric patterns that celebrate the Club’s rich history while embracing modernity, bringing the spirit of northern Mexico to the international stage. The white base features hand painted mountain regions with navy accents to create a vibrant and beautiful piece of art. The goalkeeper kit takes a pink base and integrates white and navy detailing to make sure it stands out from the crowd.

Colm Dillane aka KidSuper, said: “I’ve always wanted to merge the worlds of art and football, and with PUMA, we’re doing just that. This collection is about more than just the game. It’s about expressing yourself, taking risks, and standing out. Whether on the pitch or off, football is an art form, and this collection shows that.”

The jerseys are available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

As part of PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

Alongside the kits, the PUMA x KIDSUPER collection features special edition football boots: the FUTURE, ULTRA, and KING. Designed to elevate the game, these boots incorporate PUMA’s performance technology with KidSuper’s bold and distinctive style, blending high performance with visual artistry.

Each boot is an artistic creation, designed for the modern athlete who wants to stand out on and off the pitch. With FUTURE boots made for creativity, ULTRA boots designed for speed and lethal finishing, and the KING boots offering legendary control and comfort, these boots embody KidSuper’s signature artistic expression. Their vivid, hand-painted graphics are a true representation of the artistic energy of the collaboration, making each pair a statement of style, innovation, and football culture.

Each team’s collection includes a KIDSUPER Retro Shirt, KIDSUPER Graphic Tee, KIDSUPER Short, Pant and Reversible jacket.

The PUMA x KIDSUPER collection is available from June 10th at PUMA.com, PUMA stores, Club Official Stores, and select retailers worldwide.

PUMA women’s international football team kits
Herzogenaurach, Germany, Thursday 15th May 2025
THE STAGE IS SET: PUMA UNVEILS THEIR WOMEN’S INTERNATIONAL KITS

Global sports brand PUMA has today unveiled the much-anticipated Home and Away kits for Portugal, Switzerland and Iceland ahead of the women’s European Championships in Switzerland this summer.

Portugal: For the Love of the Jersey

In Portugal, playing ‘por amor à casimola’ or ‘for the love of the jersey’, means playing your heart out for the national team, so ensuring players and fans alike don a kit worthy of Portuguese pride is essential, and the bespoke women’s team designs do just that. Drawing inspiration from the Quinas, a symbol found on both the Portugal coat of arms and team emblem, the kit celebrates Portugal’s legacy and future.

Marking the new era of Portugal football kits by PUMA, the classic deep reds and greens of Home kits past are given a fresh look, ensuring history is set to be made, not just talked about. The Away kit meanwhile brings through bold colors and futuristic graphics, referencing the intersection of art, technology and football found in modern-day Portugal.

Switzerland: Excellence on Home Turf

There’s nothing sweeter than victory on home turf, and Switzerland will be striving for glory as the hosts of this year’s tournament. With the home crowd behind them, the Switzerland team want kits that reflect the excellence their nation is known for. The women’s team kits embody this spirit, reflecting Swiss pride and ambition on the pitch.

The Home kit – designed just for the women’s team – draws inspiration from traditional Swiss textile monograms, whilst the primary red of the national flag remains consistent. The Away kit nods to the Jungfraujoch railway station in the alps, famously the highest in Europe – bright white with a mountainous design.

Iceland: Inspired by Nature’s Beauty

The first Icelandic team to qualify for a major tournament back in 2009, ‘Stelpurnar Okkar’ or ‘our girls’ will now be competing in their fifth straight this summer.

The Home kit is inspired by the flow of the glaciers of Iceland with the Away kit channeling the fluid movement of the northern lights, the squad will look to carry the power and beauty of their country and translate it into their playing style.

All the kits are available in Authentic and Replica versions – worn by the players and made for the fans respectively. The Authentic jerseys are engineered with ULTRAWEAVE fabric to reduce weight and friction, whilst the dryCELL sweat-wicking technology is designed to keep you dry and comfortable. The Replica jerseys are made with PUMA’s RE:FIBRE initiative, containing at least 95% recycled textile waste and other polyester-based materials, reflecting PUMA’s commitment to sustainability without compromising quality."

The PUMA women’s international football team kits are available now from PUMA.com and select retailers worldwide from the 15th May, 2025.

Manchester City Home Kit
Herzogenaurach, Germany, 13th May, 2025
PUMA & MANCHESTER CITY BRING THE SASH HOME WITH THE 25/26 HOME KIT

Global sports company PUMA and Manchester City have today unveiled the 2025/26 Home kit. For the first time in the Club’s history, the Home kit features the famous ‘sash’ – the diagonal stripe design made iconic on previous City away days.

The fresh new iteration of the Home jersey pairs the unmistakable sky-blue City base with a white sash, that has been reimagined for the next generation.  First introduced on kits in the 70s and worn by club greats such as Mike Summerbee, Colin Bell, Francis Lee and Tony Book, the sash has a long history on City kits. Historically seen on Away kits, this iconic City style makes its Home debut for the 25/26 season, creating a connection to the past with a futuristic design, bridging the gap between different generations of City fans.

Manchester City and PUMA celebrated this year’s Home kit launch with a unique launch film. Directed by Glenn Kitson, the film features a talent show hosted by John Thompson from The Fast Show and Cold Feet including a number of players such as Erling Haaland, Manuel Akanji, Oscar Bobb and Alex Greenwood. The film brings one of the world’s biggest football clubs into the home of Clayton Official Supporters Club, shot just around the corner from the Etihad Stadium. It's a celebration of community, football, and the simple joys of life, capturing the essence of what it means to be a Manchester City fan.

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “We’re so excited to be featuring the iconic sash, made famous from away days of old, on the Home kit for the first time. Both in this kit and all our kits for this upcoming season, fans across the world will be reminded that with our partnership we do things differently and want to push the boundaries in terms of design, creativity and innovation”.

Mike Summerbee, Manchester City Club Ambassador, said: “Kits hold special memories for players and fans. The sash has always been a loved design that people remember fondly, and I'm delighted to see it return this year, on a Home kit. It was also an honour to be part of the kit launch video. I hope fans around the world enjoy the video and that this kit brings more special memories for the Club." 

The jersey is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The men’s first team will wear the new Home kit at this summer’s Club World Cup, taking place in the USA. 

The 25/26 Manchester City Home kit is available from the 13th May at PUMA.com, Manchester City Official Stores, and select retailers worldwide.

BVB Special Jersey
Herzogenaurach, Germany, 7th March, 2025
DARE TO STAND OUT: PUMA & BORUSSIA DORTMUND UNVEIL 2024/25 SPECIAL JERSEY

Global sports company PUMA and Borussia Dortmund have today unveiled the 2024/25 BVB Special Jersey, a bold celebration of one of the Club’s most iconic seasons. 

Inspired by the 1994/95 season, which ended with Borussia Dortmund’s first Bundesliga title in 32 years, the jersey lights up in neon yellow, echoing the unforgettable energy and euphoria of matchdays. On the 30th anniversary of that historic triumph, the jersey celebrates the power of taking risks, being fearless, and relentlessly chasing your dreams.

The 24/25 BVB Special Jersey draws inspiration from the vibrant atmosphere of Dortmund’s passionate fanbase, featuring BVB’s iconic neon yellow colorway as the base, with a modern V-neck collar and a bespoke black pattern on the sleeves to complete the striking jersey. The jersey encapsulates the spirit of the 1994/95 season, when BVB defied the odds, reminding fans that in football—like in life—you must be bold and believe in your dreams.

BVB Special Jersey

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “We wanted this kit to reflect the values and personality of Borussia Dortmund—the courage to stand out, the desire to win, and the passion for the beautiful game. With the 24/25 Special Jersey, we’re honoring the incredible journey that brought the Club its first Bundesliga title in 32 years while celebrating the continued ambition and passion that defines BVB today.”

"At Borussia Dortmund, we are thrilled to unveil this seasons Special Jersey, a testament to the bold spirit of our Club and the passion of our fans. Our partnership with PUMA continues to deliver high-quality, innovative apparel that resonates with our supporters worldwide. We are confident that this jersey will not only be a favorite among fans but also a symbol of our shared commitment to excellence and sustainability." Carsten Cramer, Borussia Dortmund Managing Director explained.

The jersey is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica Jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The 24/25 BVB Special Jersey is available from the 7th of March on PUMA.com, Borussia Dortmund Official Stores, and select retailers worldwide.

GHANA KIT
Herzogenaurach, 6th March, 2025
PUMA TAPS GHANAIAN DESIGNER JEFFERSON OSEI TO REIMAGINE THE GHANAIAN NATIONAL TEAM KIT

PUMA and Ghanaian designer Jefferson Osei (@papaghana) unveil a new campaign honoring Ghana’s National Team Jersey, coinciding with this year’s Ghanaian Independence Day.

PUMA and Osei have tapped Ghanaian painter Daniel Alum Jasper, who has created a custom print for the Ghanaian Home jersey design. Paying homage to Africa’s Gold Coast, the design is a graphic expression of traditional Ghanaian symbols known as Adinkra, which represent values like understanding, cooperation, and resilience. The jersey’s one-of-a-kind design also nods toward the African nation’s diverse tribes: Ewe, Hausa, Asante, Fante, Dagbani, and Ga. An easter egg within the jersey’s design is revealed with perspiration, as the colors of the kit begin to change, making the Adinkra symbols more pronounced as each football match progresses. 

GHANA KIT

“My goal for this kit was to connect people from all Ghanaian ethnic tribes domestically and in the diaspora, to bring back the love and unite the tribes as one. My design was heavily influenced by conversations with the players of the Black Stars, my family, the local people, and the current political climate, highlighting their desire to see a unified Ghana.” 

 

Jefferson Osei

The imaginative and playful campaign is a unique depiction of the ever-popular strategy game Counters Ball, which became a staple in Ghanaian schoolyards, where children played an improvised version of the game using bottle caps as playing tokens. 

Alongside kits for Morocco, Egypt, Ivory Coast, and Senegal, the Ghanaian National Team jerseys originally debuted in November 2024, coinciding with the 2025 African Cup of Nations (AFCON). 

PUMA’s Ghanaian National Team jersey is available now from PUMA.com and PUMA flagship stores. 

JER-SHE
Herzogenaurach, 20th February 2025
PUMA UNVEILS JER-SHE: A CANVAS FOR WOMEN'S SELF-EXPRESSION.

 In March, PUMA invites women to express themselves with the JER-SHE collection, offering a blank canvas for women to write their own story.    

JER-SHE embraces the power of simplicity, and the idea that you are at your best when you are yourself. To make it real, PUMA provides women with a platform to shine; each piece in the collection serves as a blank page, inviting women to express their true selves with boldness and authenticity. The collection spans across football, basketball and motorsports. 

 "This campaign celebrates the diversity and strength of women in sports. We're proud to provide a platform for them to shine and inspire each other’s. Every jersey in this collection represents a blank canvas to express who they are and what they stand for” said Maria Valdes, Chief Product Officer at PUMA. 

 Drawing inspiration from basketball, Motorsports, and football, the collection introduces three experimental jerseys that challenge conventions through remixed proportions, deconstructed forms, and subversive takes on sports iconography. These pieces represent a new vision of athletic uniforms, one that is driven by the women shaping the future of sport. Capping off the collection, a Bucket Hat extends the JER-SHE design language, reinforcing the capsule’s bold aesthetic. 

 "Every choice of outfit carries a personal narrative, and every piece of clothing is a blank page to write and draw who you really are," said Julie Legrand – Senior Director Global Brand Strategy & Communications at PUMA.  

This release aligns with PUMA's ongoing willingness to celebrate and empower women in sports and culture. The JER-SHE collection takes this mission further by literally putting the power of expression in the hands of the wearer. 

PUMA’s Jer-She collection is available starting March 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

Jack Grealish holding the Future 8 Football Boot
Herzogenaurach, Germany, December 23, 2024
PUMA RELEASES NEW JACK GREALISH VIDEO IN CELEBRATION OF THE FUTURE 8 LAUNCH EDITION

Global sports brand PUMA has today launched a brand-new video in celebration of the FUTURE 8 Launch Edition football boot. The new video features Manchester City star Jack Grealish and Angry Ginge as they test various prototypes, showcasing the three key technologies of the new FUTURE, before unveiling the Pièce de Résistance – the FUTURE 8 Launch Edition. 

The next-generation FUTURE 8 features brand new innovative upgrades to give players the tools to unleash their creativity. The new FUTURE features a white base color with a unique blend of lime and green to identify key tech areas of the boot for grip, control and traction.

The FUTURE 8 features the brand new FUZIONFIT³ upper, offering a snug, cushioned fit without limiting explosive movements. The upper features an elastic LYCRA® layer, 3D Fuzionpods and PWRTAPE for an adaptive fit that moves with you like a second skin, so you can create without constraints.

When you want to showcase your skills with the ball, a high-density mesh layer with GripControl Pro gives you all the ball grip and control you need to create chances or finish them off.

The innovative FLEXGILITY outsole provides 360-degree agility so you can move between the lines and create without limits. The circular stud layout and dual-density composition allows you to perform explosive movements at top speed.

Welcome to the FUTURE.

The FUTURE 8 Launch Edition is available now in PUMA stores, PUMA.com, and at specialist retailers worldwide.
 

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