Marketing
Lead Strategy and Implementation Marketing Sportstyle
Herzogenaurach, Germany
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
- 7 - 10 years experience in the fashion/streetwear industry
- Ability to forecast trends in fashion, streetwear and consumer behaviour
- Ability to develop comprehensive marketing strategies while aligning with the overall brand vision
- Strong analytical skills to interpret marketing data and metrics, deriving insights to optimize marketing campaigns
- Experience in planning and executing mulitchannel marketing campaigns
- Proficency with Microsoft Powerpoint
- Excellent verbal and written communication skills.
Your Mission
Collaborate with cross-functional BU Marketing team pillars, including Content Creation and PR/Social Influence, to ensure the implementation of BU Marketing strategies. Work closely with regions to ensure strategies are effectively executed in their respective markets.
Sportstyle Strategy Development:
- Work closely with the Director of Marketing to design and implement comprehensive marketing strategies to create awareness of the Sportstyle BU’s business objectives across Prime, Prime Partnerships, Core and Kids
- Collaborate with product, design and go-to-market teams to develop the narrative for T1 and T2 franchises
- Create strategic marketing presentations for use by the business unit, regional markets and other internal stakeholders
- Create clear reports showcasing the global and regional support for Tier 1 and 2 franchises
- Collaborate with Global Social Team to ensure content and strategy align with the BU.
Sportstyle Strategy Implementation:
- Responsible for overseeing the end-to-end implementation of the seasonal franchise strategies
- Work closely and guide regional markets to implement the global Sportstyle strategies in their markets
- Collaborate with BU marketing department to implement the strategic franchise framework in their respective pillars (Content Creation and PR/Social)
- Responsible for supporting the overall sell in and strategy activities for the Sportstyle Prime Partnerships
- Responsible for and leading the team for: sell in production, seasonal showroom updates, seasonal copy needs.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
