Marketing
Manager Marketing Sportstyle Select
Herzogenaurach, Germany
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred
- At least 2 - 4 years of marketing experience, preferably in the fashion, sportswear, or lifestyle industries
- Proven track record in developing and executing marketing strategies for product initiatives, especially fashion-led categories
- Experience in managing integrated marketing campaigns across multiple channels, including PR, social media, and paid advertising
- Strong project management skills
- Excellent communication and interpersonal skills
- Ability to adapt to a fast-paced and dynamic environment
- Understanding of the fashion and sportswear market, including trends, consumer behavior, and competitive landscape
- Experience working with global teams and understanding regional market differences.
Your Mission
- Support the BU Sportstyle Marketing team in building and communicating marketing plans and Sell In materials on SELECT categories
- Take responsibility for setting the positioning, consumer target, and support the marketing strategy for selected BU product initiatives with a focus on SELECT, especially fashion-led collaborations and inline categories
- Manage campaign projects, ensuring all relevant parties are informed and aligned across channels in developing all related materials
- Align and collaborate with channel leads and communication teams, including PR, Social, and Paid, in creating integrated marketing rollout plans for BU initiatives
- Support in creating marketing sell-in materials, including marketing and product activation plans for global marketing meetings
- Work closely with other team members to ensure seeding and early access list product orders are placed with Regional Marketing Teams, Marketing channels, and the product teams/factories
- Collaborate with Global Merchandising to track sell-in feedback, including forecasts and POs, and communicate to Marketing teams for sell-through planning.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
