Merchandising / Buying
Head of GTM SEA
Selangor, Malaysia
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
Education: Bachelor’s degree in Business Studies or relevant studied.
Professional: Possess a passion for sports with a broad theoretical and practical knowledge in products, industry and local market’s dynamics.
IT Skills: Advanced level in Microsoft Excel and PowerPoint, basic knowledge of SAP
Language Skills: English (Business Level); Local Language (Business Level)
Your Mission
Head of Go-to-Market, SEA will be responsible for leading GTM function across SEA countries to plan and roll-out integrated business strategy. He/she is a proven strategic leader with a deep understanding of product, brand, business, customer success, and finance. This person is required to comprehend PUMA’s global brand strategy and product ranges, before generating the market/customer specific GTM strategy. On top of the strategy, Head of GTM is responsible for redefine the regional product range to best fit for the local markets to deliver the country’s business goals and objectives. With the most competitive country level product assortment, he/she will be closely engaged with Wholesale team to achive WS business objectives through differentiated product offerings for maximum sell-thru and brand desirability. This will include providing customer centric product information, business analysis and differentiation strategy and tactics.
Task 1: Regional GTM Strategy - Develop, implement, and manage comprehensive go-to-market strategies for SEA level. This involves understanding its range and defining the best way to sell, market, and distribute them. The head of GTM must create a roadmap that outlines how the company will reach its target customers and achieve its revenue objectives.
Task 2: Country/Customer Specific Product Range and GTM Plan – Scale down / customize regional GTM plan for country/customer level and build corresponding product ranges to implement the strategy within key distributions. Coordinate closely with category merchandising, sales, marketing, and any related teams to ensure alignment with GTM strategy. Creating exclusive, SMU, collabs and any gap fillers are included.
Task 3: Market Intelligence – Understand the competitive landscape, market trends, and customer needs and publish market intelligence reports. This includes researching and analyzing competitive products and companies, identifying market trends, and understanding what customers want and need.
Task 4: Merchandising Operations – Maintain Masterline list with up-to-date data. Review and manage local pricing to deliver the margin target, ISD and order windows, together with necessary functions within the country. Be responsible for customer sell-in, including event arrangement, showroom and sample management and sell-in materials. Own and execute day-to-day merchandising operations.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
