Marketing
Senior Manager Brand Media & PR
Herzogenaurach, Germany
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
- At least 5-7 years of experience in brand management, marketing, or public relations
- Proven success in developing and executing brand strategies
- Ability to build and maintain relationships with key media outlets, bloggers, analysts, and industry associates
- Proficiency in content creation, including press releases, media advisories, pitches, and presentations
- Strategic thinking and the ability to manage multiple projects simultaneously
Your Mission
- Develop and implement a wholistic media strategy for Central Europe in line with the global media strategy channels, taking into consideration all known media channels
- Drive and Collaborate closely with Social Media Manager on wholistic media strategy, including owned and earned social media channels
- Adaption of international PR strategy guidelines through planning and execution of actions for the local market and development of own ideas and strategies to increase brand awareness and brand attraction in the target group to support sell through across all BU’s
- Ongoing development, implementation and evaluation of PR and media strategies and media plans (Brand Media Planning and Coop Media Planning) for the most important customers and product launches in close cooperation with the Central Europe Marketing team.
- Acts as key local expertise for the regional European marketing teams
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
