Marketing
Manager Consumer Insights (Quantitative Research & Tracking Focus)
Herzogenaurach, Germany
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
- Demonstrated experience in quantitative research and methodologies, statistical proficiency and ability to integrate data sources with 3-5 years of working experience on client or agency side
- Strong project management skills, able to contribute effectively to strategic projects and initiatives
- Proficient in English, both written and verbal, enabling clear communication of insights and recommendations
- Comfortable working in a dynamic, fast-paced environment, showcasing adaptability and efficiency
- Solid understanding of consumer behaviour and market dynamics
- Collaborative mindset, capable of working cross-functionally with diverse teams
- Proactive and solution-oriented, always seeking opportunities to enhance consumer understanding
- Ability to contribute to the implementation and integration of consumer insights throughout the organization.
Your Mission
- Manage Ad-hoc quantitative research to optimize product and portfolio decisions
- Take over the day-to-day management of the PUMA brand tracking and integrate tracking data with other data sources (Marketing Analytics Data, Market Data) for more actionability
- Be in contact with Business Units and Regions to ensure data is effectively integrated into their decision-making process
- Optimize the methodological approaches used for quantitative data collection at PUMA and actively propose solutions to increase quality.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
