Junior Account Marketing Manager

• Consumer obsessed, creative and culturally considered
• Excellent planning and organisation, a multi-tasker with an ability to prioritise
• Charisma and commitment to delivering innovation and compelling campaigns
• Pro-active, ability to show initiative / ideas
• Commercially minded
• Proven experience and a proven track record delivering fully integrated marketing campaigns
• In-depth knowledge of the sportswear/ streetwear/ fashion retail landscapes, trends and influences
• Able to work independently, but also collaboratively on projects with multiple stakeholders
• Personable and a strong networker; excellent at building and maintaining relationships
• Excellent communication skills; articulate, efficient and concise. Strong verbal and written communication
• Well-developed problem-solving skills, able to use initiative in ambiguous and pressured situations
• Knowledge and experience of social media and digital channels
• Comprehensive understanding of how to drive brand desirability with target consumers
• Project & budget management including navigating multiple stakeholders
• Entrepreneurial spirit and energy, and a way of using creativity to make the most of any situation
• Detail oriented, resourceful, self-motivated and proactive
• Willingness to travel as—required within the UKI and Europe

Please note the required start date for this role is not until March 2025.

• Define, refine and execute consumer focused marketing strategies to support growth for retail partners and PUMA UKI business.
• Lead and plan seasonal account marketing to drive retailer success; collaboration with Sales & Merchandising teams to produce activity for the Go-To-Market process, including sell-in and sell-through.
• Develop and deliver best-in-class full funnel campaigns for our Select Retailers including End, Offspring, LNCC, DSM. Campaigns shall include touchpoints such as commercial, brand, social media, partnerships and talent activation.
• Maintain a curious awareness of consumer trends and youth culture, providing unique and creative solutions using this knowledge, to reach new audiences and build brand love and affinity.
• Hold genuine cultural connections and relationships within global spaces and communities across, fashion, music & entertainment, art.
• Work with the select sales team to evolve strategy, projects and plans, aimed to elevate the brand and drive awareness, engagement and conversion with target consumers.
• Manage, develop and empower interns in their responsibilities.
• Work alongside Brand Comms Manager ensuring Trade needs are considered and delivered.
• Evaluation and analysis of all marketing efforts, identifying key learnings and best practice for future planning.
• Ownership of influencer & gifting strategy for retailer partners.
• Collaborate across the Marketing team, leading meetings and team communications as needed
• Support the production of marketing documents including GTM presentations, reports as well as input to regional requests.
• Manage the planning and delivery of events and activations to create brand heat and sell-through with accounts.
• Keep abreast of new social media sites, web technologies, and digital marketing trends
• Continually maintain an awareness of consumer trends and insights and provide unique and creative solutions using this knowledge, to reach new audiences
• Keep Direct To Consumer channels and opportunities front of mind to ensure smooth collaboration and seamless integration from the consumers’ perspective
• Budget management