Marketing
Director Marketing Sportstyle & Hoops
Somerville, United States of America
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 10+ years of experience in brand, product, or retail marketing, with a focus on sportswear, sneakers, or lifestyle brands, including a minimum of 5 years in a senior brand marketing, strategy or management role within those industries.
- Excellent communication and presentation skills.
- Proven ability to manage multiple projects and meet deadlines.
- Strong analytical skills and experience in data-driven decision-making.
- In-depth knowledge of the sneaker, sport, music, and fashion industries.
- Leadership experience with a focus on team development.
- Proficiency in integrating product storytelling into marketing campaigns.
- Expertise in leveraging athlete endorsements and partnerships to reinforce brand equity.
- Experience developing and maintaining distinct market positioning for specific categories (e.g., basketball, motorsport).
- Skilled at working across departments to ensure alignment on brand initiatives.
- Experience effectively managing multi-million-dollar marketing budgets.
- Skilled at identifying emerging market trends and translating them into impactful marketing opportunities.
Your Mission
- Drive the development of the North America marketing strategy for Sportstyle, Basketball, and Motorsport business categories, collaborating with sales, DTC, and merchandising teams.
- Lead strategic planning sessions with cross-functional marketing team members to build and execute comprehensive marketing plans.
- Create and lead marketing initiatives that maximize the impact of brand partners, ambassadors, athletes, sponsorships, and events.
- Manage, guide, and mentor a team of marketers responsible for implementing all marketing efforts.
- Leverage data, market insights, and marketing tools to develop and execute impactful and consumer-relevant strategic marketing recommendations.
- Ensure alignment between global and regional visions by working closely with global business units.
- Manage multiple marketing budgets and track spends according to business priorities.
- Support sales, merchandising, and marketing leaders on all aspects of the Go-To-Market Process.
- Partner with cross-functional team members to develop integrated omni-channel marketing plans.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
