BVB Away Kit Inlusivity
Herzogenaurach, Germany, 30th August, 2024
UNITED BY BORUSSIA: PUMA & BORUSSIA DORTMUND UNVEIL THE 24/25 AWAY KIT CELEBRATING INCLUSIVITY

Global sports company PUMA and Borussia Dortmund have today unveiled the Club’s Away kit for the 2024/25 season, championing diversity and inclusion with a design that leaves no fan behind. 

The Club mantra 'United by Borussia' comes to life in the 24/25 Away kit. Repeated throughout the jersey in writing, sign language, and Braille, the kit champions the diversity of the Club and constant work against racism, antisemitism, LGBTIQ* hostility, sexism and discrimination to support an open society.

The Borussia Dortmund jersey features a classic black base with a yellow midsection, PUMA logo and Club badge. The jersey features a round neck collar, and black tonal stripes wrapped across the jersey with black socks and black shorts to complete the look.

Carsten Cramer, Managing Director of Borussia Dortmund, said: “This season’s Away kit is very special and important for us. It shows that we are committed to diversity and inclusion on and off the pitch. ‘United by Borussia’ isn’t just a claim – we live by it.”

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “The 24/25 Away kit is a powerful representation of Borussia Dortmund’s commitment to connecting with their broad spectrum of fans. We wanted to create a jersey that not only performs at the highest level but also makes a statement about the Club’s values. This kit is designed to celebrate every fan and promote unity within the community.” 

The 24/25 Away kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same distinctive look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweatwicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys. 

The Borussia Dortmund Away kit is available from PUMA stores, PUMA.com, the Borussia Dortmund Official Stores, bvbonlineshop.com, and select retailers worldwide from the 30th August.

ACM Third Kit
Herzogenaurach, Germany, 22nd August, 2024
WELCOME TO MILAN(ISMO): PUMA & AC MILAN REVEAL THE 24/25 THIRD KIT

Global sports company PUMA and AC Milan have today unveiled the Club’s Third kit for the 2024/25 season, showcasing a fresh take on the Club's iconic style that embodies the spirit of Milanismo.

AC Milan’s culture thrives on creativity and vibrant colors. The new Third kit brings fresh, new colors to the pitch, adding a whole new layer of meaning to the beautiful game. The unique new 24/25 Third kit features a shadow grey base color with a fresh mint collar and sleeves, with grape mist details on the collar – including a monochromatic version of the Club crest – to express the inherent Milanese style in a way that’s both new and distinctly Rossonero, even in the absence of Rosso or Nero. Welcome to Milan(ismo).

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “The 24/25 Third kit embodies the unique blend of tradition and innovation that defines AC Milan and connects with the Club’s youthful fanbase to create something new and unique. We aimed to create a jersey that stands out while staying true to the Club's identity. This kit reflects the bold and sophisticated spirit of Milanismo and is designed to perform at the highest levels.”

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “This new Third kit developed by PUMA is a bold statement of what Milanismo stands for -innovation, elegance, and a deep connection to our City’s heritage. We are excited to see our players and fans alike embracing these colors, which represent a modern twist of our Club's identity. Partnering with PUMA allows us to continue pushing boundaries, not just in style, but in sustainability, as we aim to lead by example both on and off the pitch.”

The 24/25 Third kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both game days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable. 

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.


For the first time in Club football, RECYS technology will enable PUMA and AC Milan to apply the world’s first fully recyclable heat transfer for names and numbers to every 24/25 Third kit, while still meeting the highest required performance standards. This continues to build on PUMA and AC Milan’s sustainability goals as they continue to promote a more sustainable future.

The new 24/25 AC Milan Third kit will debut on pitch when AC Milan’s Men’s First Team takes on Parma in the Stadio Ennio Tardini on the 24th August. 

The AC Milan Third kit is available from PUMA stores, PUMA.com, the AC Milan Official Stores, store.milan.com, and select retailers worldwide from Thursday 22nd August.

Herzogenaurach, Germany, 9 th August, 2024
PUMA & BORUSSIA DORTMUND REVEAL THE 24/25 THIRD KIT PAYING TRIBUTE TO THE WEISSE WIESE

Global sports company PUMA and Borussia Dortmund have today released the Club’s Third kit for the 24/25 season. A special jersey that pays tribute to BVB’s first ever home ground at Borsigplatz, where the legacy started in 1909.

It’s more than a piece of fabric, it’s a piece of history. Revisit BVB's past with the 24/25 Third kit, honouring 100 years of Borussia-Sportplatz, previously known as Weisse Wiese, the Club's first-ever home ground. The jersey features a custom pattern of the iconic white leaves that earned it the nickname Weisse Wiese.

The all-white classic jersey features a black collar and black sleeve trims with yellow details, with all black logos with white shorts and socks to complete the new Third kit

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “The 24/25 Third kit is clean new look for Dortmund with classy detailing the jersey beautifully celebrates the original home of Borussia Dortmund, and the white leaves found on the jersey nicknamed the Weisse Wiese. We really wanted to pay tribute to the history and tradition of the Club and the fans but bring into the modern day with our high-performance technology that can be worn on an off pitch.”

The 24/25 Third kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both game days and everyday wear. Both versions incorporate PUMA’s dryCELL sweatwicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The new 24/25 Borussia Dortmund Third kit will make its debut on the pitch when BVB play against Aston Villa on the 10th August in a special pre-season friendly.

The Borussia Dortmund Third kit is available from PUMA stores, PUMA.com, the Borussia Dortmund Official Stores, bvbonlineshop.com, and select retailers worldwide from 9 th August.

PUMA x MAN CITY AWAY
Herzogenaurach, Germany, 8 th August, 2024
CERTIFIED CLASSIC: PUMA & MANCHESTER CITY LAUNCH THE 24/25 AWAY KIT INSPIRED BY 1999 TRIUMPH

Global sports company PUMA and Manchester City have today launched the brand-new Away kit for the 24/25 season. Marking the 25th anniversary of one of the most iconic moments in the Club’s history, the kit pays homage to the kit worn during an unforgettable comeback on May 30th, 1999, when City triumphed over Gillingham in the Second Division Play-Off final in dramatic fashion.

Manchester City's history is rich with moments of tenacity and resilience, and the 1999 Play-Off final is a testament to that spirit. Trailing by two goals, City’s determination eventually saw them through to victory on penalties, after Paul Dickov’s dramatic equaliser in the 95th minute took the game into extra time. To celebrate this iconic match that has been etched into the hearts of the Manchester City fans, PUMA has brought back a certified classic: a navy-blue jersey featuring neon yellow vertical stripes, with neon yellow and blue detailing on the classic collar and sleeve trims.

Paul Dickov, Manchester City Club Ambassador, said: “It’s fantastic to see this year’s Away kit revealed today. The 1999 Play-off final victory still remains a special moment for myself and City fans around the world and I know the kit from that day is remembered by those who were there and beyond. It’s a wonderful gesture by the Club and PUMA to commemorate the anniversary with this year’s Away kit.”

Marco Mueller, PUMA’s Senior Head of Product Line Management Teamsport Apparel, added: "This kit symbolizes a defining moment in Manchester City's history and the relentless spirit of its fans. Our goal was to create a jersey that honours the past while using the latest in performance technology to meet the needs of today's athletes and supporters. We’re proud to bring back a design that holds such significance and to do so with a sustainable approach."

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. This initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The 24/25 Away kit will be available in both Authentic and Replica versions, ensuring that every fan can wear a piece of history. The Authentic jersey, as worn by the likes of Jack Grealish, Kyle Walker and Alex Greenwood, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, providing elite-level performance. The Replica jersey offers the same iconic look with a more casual fit, ideal for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

The Manchester City Away kit is available from PUMA stores, PUMA.com, City Stores (Etihad Stadium, Arndale Centre, Rockefeller Center & Yas Mall), mancity.com/shop, and select retailers worldwide from 8th August.

PUMA x AC MILAN
Herzogenaurach, Germany, 28th July, 2024
ELEGANCE IN MOTION: PUMA & AC MILAN UNVEIL THE 24/25 AWAY KIT WITH EPIC ON-PITCH DEBUT AT YANKEE STADIUM

Global sports company PUMA and AC Milan have today officially unveiled today the Club’s Away kit for the 2024/25 season, merging timeless sophistication with modern design to embody the essence of Milanismo.

The new Away kit was showcased for the first-time last night at Yankee Stadium, where AC Milan played a friendly game against Manchester City. In an epic first for AC Milan, the team wore their Home kit in the first half and then surprised fans by switching to the new Away kit for the second half, marking its debut and the first time the Club has unveiled a kit in this way.

Details make all the difference in the 24/25 AC Milan Away kit. The classic white Away kit combined with a red-and-black polo collar and monochromatic crest personifies the spirit of success and casual sophistication of a team synonymous with the beautiful game. A tonal pinstripe pattern adds a historic touch, honouring AC Milan’s origins as the Milan Football and Cricket Club.

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “As we unveil our new Away kit for the 2024/25 season in such an innovative manner, showcasing it first on the pitch at Yankee Stadium, we continue to push the boundaries of how we connect with our fans and communities. This kit not only represents the elegance and innovation that define our Club, but also serves as a testament to our ongoing commitment to our fans and community.  Our partnership with PUMA allows us to honour our rich legacy while actively giving back to the community through initiatives like the ‘City and Milan for Change’ project, reinforcing the values that define our Club.”

PUMA x AC MILAN

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “This Away kit is a testament to AC Milan’s enduring legacy and the sophistication that the Club embodies. We wanted to create a jersey that not only pays tribute the rich history of AC Milan and their origins, but also incorporates cutting-edge performance technology. We are proud to support AC Milan’s journey with a kit that combines elegance with innovation.”

The 24/25 Away kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both game days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable. 

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The launch of the Away kit is part of the broader “City and Milan for Change” initiative, a collaborative effort by AC Milan and Manchester City, supported by PUMA. The initiative focuses on giving back to the New York Community through various activities surrounding last night’s fixture. One highlight was a special joint community event in New Jersey on 26th July, which brought together over 60 boys and girls from the Success Academy Charter Schools Soccer Program, actively supported by Fondazione Milan since 2021, and children from the City in the Community (CITC) Soccerbloc program in Staten Island. The event featured participation from legends of both Clubs, making it a memorable occasion for all involved.

To mark the launch of the new Away kit, AC Milan and PUMA will host an exclusive “House of Milan” event on the 28th July in Manhattan. The event will bring together stakeholders and VIP guests to celebrate the new kit in a fashion-forward manner.

The AC Milan Away kit is available from PUMA stores, PUMA.com, the AC Milan Official Stores, store.milan.com, and select retailers worldwide from the 28th July.

Theo
Herzogenaurach, Germany, May 14th, 2024
FAST IS IN THE FAM PUMA SIGNS AC MILAN & FRANCE SUPERSTAR THEO HERNÁNDEZ

Global sports company PUMA has today unveiled AC Milan and French star Theo Hernández as the latest member of the PUMA Fam. The dynamic left-back will become one of the lead PUMA ULTRA stars, joining Kingsley Coman, Antoine Griezmann, Cody Gakpo, Kyle Walker, and Memphis Depay.

At just 26 years of age, Theo comes with a wealth of European football experience having played for Real Madrid before joining Italian giants and PUMA Club, AC Milan, in July 2019. Hernández boasts over 238+ first-team appearances to his name as well as representing his national side, France, 25 times, scoring 2 goals.

Theo is a risk-taking, electric player with raw ability. He is lightning fast and lights the game up in a flash. Theo will be lacing up the ULTRA because fast recognizes fast. Off the pitch, Theo is a stylish icon and following the announcement, he spoke about his decision to join the PUMA Fam and his hopes for the future.

Theo said, “I’m excited to be joining the PUMA Fam. Both on and off the pitch, the brand fits my game and personality perfectly. I’m looking forward to working together both in football and fashion and to push myself to achieve more success for both Club and Country.”

He also added: “PUMA is such an iconic brand with heroes such as Pelé, Maradona and Johan Cruyff and it is a brand really pushing innovation in performance and style. Off the pitch, PUMA does things different and really pushes style in the sportstyle space and I’m looking forward to an exciting future together.”

Johan Adamsson, Global Director of Sports Marketing and Sports Licensing at PUMA said “Theo is one of the best full backs in world football and is a player we have admired for a long time. He is a key part of the French national team and AC Milan. Having an incredible talent like Theo is exciting for us as a brand and we look forward to seeing Theo enter the next chapter of his career with us alongside him.”

BVB
Herzogenaurach, Germany, 3rd April, 2024
PUMA AND BORUSSIA DORTMUND CELEBRATE ‘50 YEARS AT HOME’ WITH A SPECIAL EDITION JERSEY HONORING SIGNAL IDUNA PARK

Global sports company PUMA, together with Borussia Dortmund, have today announced the launch of a Special Edition Collection that includes jerseys, shorts, pants, and hoodies, celebrating 50 years of the Club's Home stadium, SIGNAL IDUNA PARK, known to fans around the world for its history, architecture, and atmosphere.

bvb rot

Since 1974, SIGNAL IDUNA PARK – formerly known as Westfalenstadion – has been the home of BVB, witnessing countless unforgettable football moments. The collection, with the BVB Special Edition Jersey as its centerpiece, is a tribute to the place where 81,365 fans share their passion, creating one of the most electrifying atmospheres in sports.

The jersey features distinctive details and graphics inspired by the stadium’s grand architecture, paying homage to five decades of history at one of football’s most iconic venues. The Replica version of the jersey is crafted with PUMA’s innovative dryCELL technology and made with PUMA’s RE:FIBRE technology, featuring at least 95% recycled textile waste, the Special Edition Collection combines past heritage with a sustainable future.

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, commented, “It's an honor to collaborate with Borussia Dortmund on this landmark occasion. The Special Edition Jersey is more than just sportswear – it's a wearable emblem of passion and pride for BVB’s storied history and celebrates the uniqueness of their amazing fans and one of the best stadiums in the world.”

The Borussia Dortmund Anniversary Kit and Collection will be available from the 5th April at PUMA stores, PUMA.com, the BVB FanWelt at SIGNAL IDUNA PARK, bvbonlineshop.com, and at select retailers worldwide. 
 

pack
Herzogenaurach, Germany, 4th April, 2024
PUMA LAUNCHES THE FOREVER.FASTER. PACK

Global sports brand PUMA has today unveiled the striking new FOREVER. FASTER. pack featuring brand-new colorways for the FUTURE, ULTRA, and KING football boots. Designed for the summer’s biggest stages and named after PUMA’s brand tagline, the FOREVER. FASTER. pack allows players to set the pitch ablaze in the world’s biggest games.

Slow the game down? Not in the FOREVER. FASTER. pack. Set to be worn by some of the game’s biggest stars including Jack Grealish, Fridolina Rolfö, Xavi Simons, Kingsley Coman, Kai Havertz, Antoine Griezmann, Memphis Depay and Alex Greenwood who prepare for the most crucial part of the season and this summer’s major tournaments. FUTURE, ULTRA, and KING light up with color updates that are as bold as they are fast, so you can see and play the game like we do: FOREVER. FASTER.

Each boot features an avid mix of neon sunset glow and sun stream to create a burst of colour on-pitch, highlighting PUMA’s players, their skill and game changing impact, all driven by their ambition to win on the biggest stages.

As part of the FOREVER. FASTER. pack, the FUTURE 7 returns to pitches infused with updated FUZIONFIT360 technology, PWRPRINT and PWRTAPE innovations and the groundbreaking Dynamic Motion System Outsole. The FUTURE is back and better than ever.

Defenders used to be able to stop you, but that’s all in the past. The FUTURE is designed with an adaptive FUZIONFIT360 upper which combines a dual-mesh, stretchy knit, and PWRTAPE to lock down the foot into a snug, supportive fit – so you can play with or without laces. The engineered 3D textures at key contact zones are optimized to enhance ball grip and control, whilst the dual-density Dynamic Motion System outsole enhances stability, agility, and traction.

Just when they think you couldn’t get any faster – you do. With its lightweight ULTRAWEAVE upper, the ULTRA takes its signature speed and acceleration to the next level. The application of PWRTAPE draws from the anatomy of the human foot to provide natural support for quick changes of pace and direction.

Control never felt more comfortable with the PUMA KING. Made with K-BETTER™, a non-animal-based upper material developed for optimal touch, comfort, and durability. The lightweight outsole features an external heel counter, integrated stability spine, and conical studs, so you have as much control over your movement as you do over the ball.  

As a step toward a better future, the uppers of the FUTURE, ULTRA and KING are made with at least 20% recycled materials.

PUMA continues to develop its Women’s Fit with a slimmer fit tailored to the anatomy of a woman’s foot, the new FOREVER. FASTER. pack Women’s Fit is designed to enhance comfort and performance for women playmakers, built different to support the women that make a difference on the pitch. 

Set the pitch on fire with the FOREVER. FASTER. pack available on pre-sale at PUMA.com, PUMA stores and at specialist retailers worldwide and global release from the 11th April.

PUMA
Herzogenaurach, Germany, October 16th, 2023
THE NOW.THE FUTURE. PUMA FOOTBALL SIGNS GERMANY & ARSENAL STAR KAI HAVERTZ

Global sports company PUMA has today announced a new long-term partnership with German International and Arsenal star Kai Havertz, who will become one of the faces of the FUTURE silo. Having taken the football world by storm from an early age PUMA are excited to sign a player regarded as the future of German football.

With more than 200 professional and over 39 international appearances to his name, Kai is renowned not only for his incredible skill and creativity on the pitch but also for his humility, and generosity off it.

Kai kicked off his career with Bayer Leverkusen and swiftly moved to make his mark in the Premier League, joining Chelsea for a huge transfer fee in 2020. It was there he etched his name in history, scoring the decisive goal in the 2020/21 Champions League final, at just 21 years of age. As of 2023, Kai has embarked on a new chapter with the two-time Premier League champions, Arsenal as he looks to add more success and silverware.

PUMA

Upon sealing the partnership, Kai expressed his excitement about joining PUMA.

“Growing up in Germany PUMA has always been an iconic brand with some of the greatest players ever wearing their products. PUMA has always been an innovative brand when it comes to football boots and the way they work with athletes. When I met with the team and discussed plans for the future, I knew this was the right fit for me. They understand athletes and really want to be collaborate with their players; it really is a family atmosphere.”

“Wearing the FUTURE boot is the perfect fit for my game and is a boot I was eager to move into, there is no other boot like it. PUMA are not only excelling as a brand on the pitch but are making huge waves in other areas of sport and fashion. We are working on some exciting projects, and I am looking forward to what the future holds,” said Kai Havertz.

PUMA

Johan Adamsson, Global Director of Sports Marketing and Sports Licensing at PUMA, said:

“We’re thrilled to have Kai join our family and begin the next chapter of his career together. Kai has achieved so much already. With his quality and positive attitude, we are convinced he is going to remain at the heart of his Club and National team for many years to come. He is an elite athlete with very high aspirations both on and off the pitch and we look forward to working closely together across many exciting initiatives.”

Football Instituto Neymar
Herzogenaurach, Germany, September 7th , 2023
INTRODUCING THE NEYMAR JR. INSTITUTO COLLECTION

Global sports company PUMA has today launched a special collection with the Instituto Neymar Jr., a community center founded by Neymar Jr. to support underprivileged youth in his old Praia Grande neighbourhood, near Santos.

For this special edition collection and FUTURE INJR football boot, PUMA worked with children from the Instituto to create graphics inspired by the Brazilian idol and celebrate Neymar Jr. for giving back to the community that shaped him. The children were briefed to draw what ‘Neymar means to them’ and how he has inspired them, with PUMA then using a mix of different graphics that the children created for the final design. 

The children who are featured in the campaign are the children who developed the drawings for the designs, with the timespan between the original drawings and the finalized collection launch being around 18 months. The children were also asked to write their names, which will feature on the insole of the boots and the back neck sign off on the collections t-shirt.

Neymar instituto

"The Institute is very special to me. Since its inauguration in 2014, we have been able to support underprivileged children and their families through sports, education, and healthcare. The Instituto is a place where kids can go after school to learn extra skills that will help shape their future. I am very proud of the team behind this amazing place and the impact we have had on the community, reaching over 10 thousand people. Being able to work with some of the kids on a collection was a beautiful moment for me, and I hope to make them proud when I step onto the pitch wearing the boots, they designed for me", said Neymar Jr. 

The boot itself is designed with an adaptive FUZIONFIT360 upper which combines dual mesh, stretchy knit, and PWRTAPE to lock down the foot into a snug, supportive fit – to allow play with or without laces. The engineered 3D textures at key contact zones are optimized to enhance ball grip and control, whilst the dual-density Dynamic Motion System outsole enhances stability, agility, and traction.

Football boots Neymar

As a step toward a better future, the FUTURE INJR football boot is made with at least 20% recycled materials. 

The Neymar Jr. Instituto Collection features items designed by children from the Instituto Neymar Jr. that includes Neymar Jr. training tops, pants, training jerseys, shorts, hoodies, cotton tees, backpacks, baseball caps, shin guards and footballs in kids and adult sizes. 

Celebrate football and the Instituto Neymar Jr. with the Neymar Jr. Instituto Collection available from September 7th at PUMA stores and PUMA.com.

herzogenaurach, germany, july 21, 2022
MADE FOR THE HIGHLIGHT REELS PUMA LAUNCHES THE FUTURE 1.4 FASTEST EDITION

Take off from kick off and blaze past everyone with the FUTURE 1.4 Fastest edition, as seen on some of the game’s most exciting entertainers Neymar Jr., Ingrid Engen, James Maddison and Fridolina Rolfö.

More adaptive and comfortable than ever, the FUTURE is all about future innovation and pushing the boundaries of technology for players who shape the game to their vision and skill. With the FUTURE you don’t have to lace up to lock in. The second-generation FUZIONFIT+ technology adapts to the shape of your foot to give you the perfect balance of support and flexibility in each of the key zones, ensuring optimal fit and performance, with or without laces.

The adaptive compression technology perfectly adjusts to the contours of each foot. Paired with a lightweight Nano Grip sockliner insole, the technology minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive multi-directional movements.

The FUZIONFIT+ knit utilizes a specific mix of polyester and spandex yarns, with special technical yarns to create the perfect balance of compression, comfort and durability for that second-skin feeling.

 

The FUTURE features Advanced Creator Zones that are engineered to enhance ball grip and provide softness in the forefoot, which is key for optimal control and touch when dribbling, passing and finishing. The mesh material in the forefoot provides a thinner layer between foot and ball for added touch sensitivity. The Advanced Creator Zone patterns allow you to play without constraint, through a mix of grippy textures that help you to manipulate the ball.

A feature retained from the previous model is the Dynamic Motion System outsole designed for optimal traction. The super lightweight PEBA tooling system, with its eye-catching soleplate reduces weight and provides a solid base to generate devastating accelerations, movements and skills in all directions.

 

The FUTURE comes in both Unisex and Women’s specific fits. The Women’s fit has been engineered for the female foot so you can make your mark on the pitch. PUMA continues to cater for the needs of all athletes to ensure they have the tools they need to perform at their highest level.

The FUTURE 1.4 Fastest edition is available from July 21st at PUMA.com and at leading football retailers worldwide.

 

Herzogenaurach, Germany, July 22, 2022
PUMA AND AC MILAN UNVEIL THE NEW 2022/23 AWAY KIT INSPIRED BY THE ROSSONERI’S SEVEN EUROPEAN TITLES AND ICONIC WHITE KITS

Global sports company PUMA and Serie A Champions AC Milan have today launched the 2022/23 Away kit, inspired by the Rossoneri’s seven European titles, their iconic white kits and ‘That Milan Touch’. The new Away kit will be worn by the men’s, women’s and youth teams in their respective competitions.

AC Milan take a victory lap with the fresh all-white Away kit synonymous with some of the Club’s biggest titles and finals. In 1963, when the Club became the first Italian team to lift the European Champion Clubs’ Cup, AC Milan did so in an all-white strip. Six decades and seven European titles, the all-white Away kit remains an iconic part of the Club’s identity.

This season, the tradition continues with the throwback to a fan favorite; the 1984/85 Away kit. The white kit with horizontal pinstripes made an instant impact that year. This kicked off a new era of dominance for the Club, as they went on to win five more European titles wearing a white kit in every single final.

The white base features seven red horizontal stripes across the middle of the jersey in a fresh new take on the 1984/85 Away jersey. The seven stripes represent AC Milan’s seven European title triumphs, from the very first in 1963 at London’s Wembley Stadium, until the most recent title in Athens, 2007. The jersey features black and red trims on the sleeve cuffs and on the V-neck collar, along with the Milan coat of arms on the upper back.

 

“For this year’s Away kit, we wanted to bring back an all-white kit, an iconic look for AC Milan Away kits that has been a staple of recent trophies winning seasons,” said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “AC Milan is steeped in history, so we looked to the 1984/85 season Away kit as an inspiration. We wanted to bring a fresh energy to that kit and celebrate iconic all-white kits of the past.”

Casper Stylsvig, Chief Revenue Officer of AC Milan, commented “AC Milan is a club that always looks to the future, whilst never forgetting its tradition and heritage. That is why we are particularly proud to unveil the new jersey, which mixes AC Milan’s great past with its innovative spirit and elegant style, hence creating a new product that we are sure will resonate well with our over 500 million fans across the globe. It is a jersey rich in symbolism, with the white kit being an iconic part of who we are and the seven stripes representing the club’s incredible success in Europe.”

Honorary Vice-President Franco Baresi, who was the Rossoneri captain in the 1984/85 season, also shared his comments on the new Away kit. “Having worn the original 1984/85 Away kit, I truly love the inspiration behind the new Away jersey for next season. The white jersey always has a special meaning for all AC Milan fans as it is a symbol of the global success of our beloved Club.”

 

The new Away kit embraces the strategic direction undertaken by AC Milan and PUMA, with the two brands utilizing the style, fashion and culture of Milan to develop performance and off-pitch fashionable products that tap into the unique Milanese style. A direction that transpires from the official photoshoot of the campaign, which features local Milanese talent and players from the AC Milan men’s and women’s teams as part of a stylish and elegant ensemble.

The new jersey arrives in two iterations. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both the Authentic and Replica jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

Celebrate decades of titles and iconic white kits with the 2022/23 AC Milan Away kit, available to pre-order exclusively at the AC Milan store at the AC Milan Stadium and acmilan.com/shop from July 19th with the global release on July 22nd at PUMA stores, PUMA .com and at select retailers worldwide.

The new Away kit will make its debut on Saturday 23rd July, when the men’s team take on Zalaegerszegi TE at the ZTE Arena in Zalaegerszegi, Hungary.

 

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