Sports company PUMA has today announced a new long-term partnership with Valencia CF, one of Spain’s most successful teams. Starting with the 2019/20 season, PUMA will become the official Technical Sponsor of Valencia CF.
Global sports company PUMA has today revealed the new Olympique de Marseille Home kit for the 21/22 season to be worn by the Men’s, Women’s and youth teams. The new kit celebrates a defining period in the club’s history, one where Marseille claimed European victory on the grandest stage of all.
Sports company PUMA has today launched the Influence Pack, a collection featuring four individual football jerseys each inspired by a special city and its football culture. PUMA has partnered with COPA90, nss sports, SEASON zine and SHUKYU magazine to create jerseys crafted from the cultures of London, New York, Naples and Tokyo.
The Influence Pack is available from March 24th at PUMA.com and at select football retailers worldwide.
Sports company PUMA has today launched the Neymar Jr. Creativity collection featuring the ground-breaking new FUTURE Z 1.1 Creativity football boot alongside bespoke Neymar Jr. jersey, shorts, training accessories and off-pitch apparel.
Sports company PUMA has today presented the groundbreaking new FUTURE Z 1.1 football boot. Prepare to LOCK IN and DRIVE THEM CRAZY with the GAME.ON. edition of the FUTURE Z, to be worn by the world’s most dynamic and creative playmakers – Neymar Jr., James Maddison, Eugénie le Sommer, Marco Reus and Dzsenifer Marozsán.
LOCK IN and DRIVE THEM CRAZY with the PUMA FUTURE Z football boot, launching in the yellow-alert and PUMA black GAME.ON. colorway. Available on pre-sale from January 11th at PUMA.com and specialist football accounts, with the global release on January 21st at PUMA.com, PUMA stores and at leading football retailers worldwide.
Global sports company PUMA has today unveiled 10 progressive and refreshing new kit designs for 10 of their top European clubs in a special digital launch event ‘The Show’ streamed on PUMA’s YouTube channel at 19:00pm (CEST) on the 18th of August.
The new Third jerseys combine 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping athletes dry and comfortable. The jersey integrates an ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance. PUMA has also utilized an innovative Dope Dye manufacturing process to drastically reduce the amount of water and dye used during production, to further their goals of creating more sustainable products.
Rewrite the rules with the PUMA Third kits available exclusively from 19:30pm CEST on August 18th at PUMA.com and club online stores. The kits will then be available on global release in PUMA stores, club stores and leading retailers worldwide from the 19th of August at 9:00am CEST.
Global sports company PUMA has today launched the 2023/24 BVB Cup kit, inspired by a city that blends tradition and innovation. The stylish new kit was officially unveiled in Las Vegas during BVB’s pre-season tour of the United States.
"We're especially glad for the opportunity to reveal and launch our new Cup kit during our preseason US tour,” said Carsten Cramer, Borussia Dortmund Managing Director. “To us this is a sign of appreciation towards our international fan base, and we hope they enjoy this new fantastic kit as much as our players do.”
The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.
The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.
The new BVB Cup kit was revealed for the first time during an exclusive launch event in Las Vegas, where select guests experienced a first look at the kit’s exceptional design, celebrating the fusion of football and fashion. The event also featured stunning BVB branding of The Las Vegas High Roller lighting up the famous Las Vegas’ strip.
The new BVB Cup kit was worn in the preseason game against Manchester United on July 30th at the Allegiant Stadium during BVB’s pre-season tour of the United States.
Celebrate the past and look to the future with the new 2023/24 BVB Cup kit available from July 31st at PUMA stores, PUMA.com, the BVB store at SIGNAL IDUNA PARK, bvbonlineshop.com and at select retailers worldwide.
PUMA is celebrating this summer’s Women’s World Cup™ by accelerating its commitment to the future of women’s football, investing in the next generation of athletes, pioneering innovative women-centric product design, and committing to crucial health and safety research.
At the heart of this commitment, PUMA launched an immersive experience on Cockatoo Island in Sydney, Australia. A select group of next generation players participated in a four-day program that served as a special edition of PUMA's unique Accelerator Program. With the guidance from experts such as former national team players Baraba Cox (NZ) and Trixie Tagg (AUS), the initiative aimed to build on the legacy of ground-breaking players from the 1975 AsianCup and accelerate the careers of the next generation of female athletes. The event also gavethe trailblazing OG women, who paved the way for women’s football in Oceania the fanfare and recognition they deserved – to learn more visit here.
PUMA is also furthering its commitment to the health and safety of female athletes by announcing their investment in a research study that will further explore ACL injuries in women's football. Female players are known to be between 2-10 times more likely to suffer an ACL injury than their male counterparts. This research aims to delve into these injuries' complex dynamics and develop effective training programs with the aim to reduce the risk for female athletes.
One of the paramount outcomes of this research is to further develop PUMA’s women-specific football boots that were launched two years ago. The ongoing research will help to continuously improve the offering for athletes and will be designed considering the unique risk factors identified in ACL injuries in women's football. PUMA aims to transform these findings into practical solutions, undergoing rigorous testing and validation in collaboration with their partners (clubs and players).
"PUMA's commitment to women's football goes beyond the pitch. We're are investing in a comprehensive research study with our partners into ACL injuries in women's football, aiming to understand the risks, develop training programs, and enhance our women's fit football boots. We're dedicated to nurturing athletes, driving innovation, and ensuring player health and safety. The findings of the research will continue to influence our product moving forward and will support the objective with our PUMA partners in helping to reduce the risk of ACL injuries in the women’s game. As a brand PUMA exists to promote equality, identify challenges and work together with our partners to reduce barriers to women playing sport.” - Maria Valdes, Chief Product Officer, PUMA.
PUMA announced the research study at Cockatoo Island, Sydney, in a special panel talk at the newly opened PUMA pitch that hosted initiatives and programs during the start of the Women’s World Cup™.
At the event PUMA and the Institute of Health and Sport at Victoria University in Australia discussed their published insights into the aspects of sports uniforms that prevent or discourage girls to participate in sport. The research gives insights into girls preferences for sports uniforms with the aim to drive further progress within the entire sports industry by pushing performance apparel towards more insight-driven, inclusive designs and igniting conversation around uniform policies. To read more visit here.
Background on ACL injuries:
• ACL injuries are considered among the most traumatic and debilitating injuries an athlete can sustain in team sport.
• Statistics indicate that only 63-81% of athletes return to the same level of competition following an ACL injury.
• The probability of an athlete tearing their ACL doubles after the first tear.
• In the long term, the probability of developing knee osteoarthritis within the next 10 to 15 years following an ACL injury increases by 20-50%.
• Women have been disproportionately affected by ACL injuries compared with their male counterparts since data began being recorded in the 1990s.
• Female soccer players have been shown to have between 2-10 times higher risk of ACL injury than their male counterparts.
• Historically, ACL research in sports science has been heavily focused on sex-based biological factors ("intrinsic" influences) at the expense of cultural and environmental ("extrinsic") factors. In reality, these two factors are deeply intertwined.
• Successful training programs aimed at preventing ACL injuries often target reducing knee moments.
• When girls and women participate in dedicated training programs, they experience a significant 67% decrease in non-contact ACL injuries. However, application suffers due to adherence levels.
Source: Parsons JL, Coen SE, Bekker S. Anterior cruciate ligament injury: towards a gendered environmental approach. British Journal of Sports Medicine 2021;55:984-990.
Global sports company PUMA and Treble winners Manchester City have today launched the electrifying Manchester City Third kit – a kit designed to embody the pulsating life and dynamism of the City of Manchester
The new kit was exclusively launched in Tokyo, Japan as part of City’s pre-season tour.
“I absolutely love the new Third kit, it is a proper eye-catcher and will look brilliant on pitch – I can’t wait to wear it in our match against Bayern Munich this week in Tokyo,” said Jack Grealish. “It has been an amazing experience to visit and shoot our campaign in Tokyo, it’s an incredible place and it’s great that we can unveil our new kit here during pre-season.”
To launch the new Third kit PUMA and Manchester City merged football with Japanese culture by capturing content with the players in the famous Tokyo Kabuki Hall and with models in key locations in Tokyo during the team’s pre-season tour of Asia. The Third kit will debut on pitch on July 26th at the Japan National Stadium against FC Bayern Munich.
The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.
The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.
The Electrifying Manchester City Third kit is available from July 25th at PUMA stores, PUMA.com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide.
Today, global sports company PUMA proudly introduces the new AC Milan Away kit for the 2023/24 season, designed to celebrate Milan’s place at the intersection of football, fashion and design.
Introduced by the Club in 1910, the white Away kit became an iconic part of the AC Milan identity, earning the nickname ‘The Lucky One’ thanks to its triumphant record in six European Finals. This season PUMA and AC Milan present a chic new take on the famous Away jersey by taking distinct features of the AC Milan crest and forming a graphical all-over pattern inspired by the fashion houses of Milan and traditional fashion patterns.
“I am so excited to have joined a Club as historic and iconic as AC Milan”, said Christian Pulisic. “I am also very happy that we will be touring the United States for pre-season where I get to wear the amazing new kit! The fans will love this kit, it looks great on pitch and in the stands. AC Milan is an incredibly successful club and the iconic Rossoneri’s white kit has become a symbol of those successes over the years. As players, we feel an extra surge of confidence knowing that we carry the legacy of AC Milan's rich heritage with us.”
Casper Stylsivg, Chief Revenue Officer of AC Milan, added: “The new AC Milan Away kit designed by our partner PUMA beautifully captures the essence of our Club's rich heritage, combining it elegantly with fashion and design, symbols of our city. The modern interpretation of the classic white kit symbolizes our commitment to honor tradition while embracing innovation. This kit embodies the spirit of AC Milan, showcasing our commitment to excellence both on and off the pitch. It is a testament to the Club's iconic legacy and our unwavering dedication to push boundaries, leaving a lasting impression wherever we go.”
The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.
The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.
To celebrate the launch of the new kit, PUMA and AC Milan will be hosting a fashion forward exclusive event in Los Angeles as part of their pre-season tour, featuring AC Milan players and local influencers. AC Milan will debut the new Away kit at The Rose Bowl Stadium in Pasadena on July 23rd when AC Milan take on Real Madrid, as part of the Soccer Champions Tour 2023.
Celebrate football and fashion with the 2023/24 AC Milan Away kit available from July 20th at PUMA stores, PUMA .com, all AC Milan stores, store.acmilan.com and at select retailers worldwide.
Global sports brand PUMA has launched a football collection with creative collective KidSuper, which is inspired by PUMA’s football heritage and KidSuper founder Colm Dillane’s past football career in Brazil.
The PUMA KING is an iconic football boot and for this special product, KidSuper teamed up with Spanish International football player Héctor Bellerín to create a truly unique PUMA KING. A close friendship between Colm and Héctor developed from their love of football and fashion, which opened up the possibility of bringing a fresh new take on this all-time classic football boot.
The KING SUPER FG and the KING SUPER TT combine world class performance with KidSuper’s unique and fresh style. The white KING SUPER football boot features Colm’s iconic dove on the upper as a tribute to the origins of Colm’s name. The KidSuper superhero emblem is placed on the heel and the Love = Football logo can be found on the inside of the boot. The address of the KidSuper store in New York is placed on the heel of the boot and the iconic PUMA KING tongue features a vibrant yellow and blue re-fresh.
Colm Dillane, KidSuper founder said: “The collection is a dream come true, from having my own football boots to building a KidSuper football pitch. I have so much love and passion for football and PUMA has historically worked with the best footballers of all time. PUMA really allowed me to be creative, I wasn’t just changing colors, I was allowed to create my own products. I haven’t seen so much originality in a collaboration yet.”
The KING SUPER FG/TT and the PUMA x KidSuper football collection is available from October 22nd at PUMA.com, PUMA stores and select retailers worldwide.
Following Sara Björk Gunnarsdóttir’s nine-month journey where she gave birth to her first child and returned to elite-level sport after just five months, PUMA hosted a special premiere of her “Do Both” documentary last night in Lyon, France.
“I’ll be forever thankful that my journey to motherhood has been captured, to inspire others, to remind myself of the challenges I overcame and to show we can break down barriers and not be limited as a female athletes. We are capable or so much more,” said Sara Björk Gunnarsdóttir. “I’m grateful for the support of my family and friends, and of course my partners at PUMA, who have all supported me as I prepared to welcome my son and return to playing football. I know not everyone has been able to tread the same path, and I hope the documentary can act as a universal truth that, as women and mothers, you do not have to choose between having a family and your career. You can do both.”
“This has been a special project to be a part of from the moment Sara met with us and wanted to give unprecedented access to her personal journey,” said Matthias Baeumer, PUMA General Manager BU Teamsport. “Sara wanted to show that you do not have to choose between your career and starting a family. By sharing her journey, including the mental and physical challenges she has faced along the way, we hope this will inspire and give insight to athletes around the world. In a time when women’s football is going from strength to strength, it is important to bring awareness to such key topics and to show that society’s perceptions do not need to determine your path. The documentary with our partner COPA90 is a beautiful insight into her strength and unique character.”
The ‘Do Both’ Sara Björk Gunnarsdóttir documentary is now available to view on PUMA’s YouTube channel here.
