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HERZOGENAURACH, GERMANY, AUGUST, 18, 2021
PUMA REWRITES THE RULES & REINTERPRETS ICONIC CLUB IDENTITY WITH BOLD NEW THIRD KITS

Global sports company PUMA has today unveiled 10 progressive and refreshing new kit designs for 10 of their top European clubs in a special digital launch event ‘The Show’ streamed on PUMA’s YouTube channel at 19:00pm (CEST) on the 18th of August.

 

To launch the bold new re-interpretations of the clubs’ Third kits, PUMA presented ‘The Show’ hosted by renowned football journalist Kelly Somers. ‘The Show’ gave fans an exclusive first look at AC Milan, Manchester City, Valencia C.F, Borussia Mönchengladbach, Olympique de Marseille, Stade Rennais F.C., Shakhtar Donetsk, Fenerbahçe, Krasnodar and PSV Eindhoven’s new jerseys to be worn in their 2021/22 cup competitions. ‘The Show’, also featured special appearances from the clubs’ star players including Olivier Giroud, Fernandinho, Dimitri Payet, Esme Morgan, Laura Giuliani, Yunus Musah, and many more.

Fans had the opportunity to win each jersey interactively throughout the show and Kelly was joined by Senior Product Line Manager Yannick Maspimby and Senior Graphic Designer Ulrich Planer to give insight into the inspiration behind the jerseys, rounding out an action-packed show.

As part of the brand’s Faster Football movement, PUMA aims to push boundaries, innovate, and bring new fresh products to football. The new Third kits create fearless new expressions of each club’s identity and challenge tradition by reimagining conventional football kits in a brand-new approach that merges football and streetwear culture.

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On each jersey the club’s badge has been repositioned and placed on the back of the jersey beneath the collar. Select jerseys complement this with an innovative use of the club’s crest as a tonal repeat graphic embossed into the fabric of the jerseys. The most eye-catching feature of the jerseys is the placement at the heart, of the club’s name emblazed across the front of the jersey in each clubs’ bespoke font, with the PUMA cat centrally positioned to add balance to the visionary design.

Driven by PUMA’s brand DNA to be brave, the new designs defy convention, taking inspiration from other sports and key streetwear and fashion trends.

“Our aim was to challenge traditional football jersey design. We wanted to look at the kits through a new lens and push the boundaries as far as possible. It is easy to play safe, but we want to change perceptions of a conventional football jersey”, said Carl Tuffley, Senior Head of Design Manager Teamsport. “The Third kits are an opportunity to be bold, so we wanted to reenergize these jerseys and take a new direction. To mark this special multi-kit launch, we also wanted to unveil all 10 kits in an innovative way by giving fans exclusive content, access to star players of the clubs and win jerseys all in one show.”

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The new Third jerseys combine 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping athletes dry and comfortable. The jersey integrates an ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance. PUMA has also utilized an innovative Dope Dye manufacturing process to drastically reduce the amount of water and dye used during production, to further their goals of creating more sustainable products.

Rewrite the rules with the PUMA Third kits available exclusively from 19:30pm CEST on August 18th at PUMA.com and club online stores. The kits will then be available on global release in PUMA stores, club stores and leading retailers worldwide from the 19th of August at 9:00am CEST.

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HERZOGENAURACH, GERMANY, JULY 31, 2023
PUMA AND BORUSSIA DORTMUND LAUNCH BRAND NEW CUP KITFOR THE 2023/24 SEASON IN LAS VEGAS

Global sports company PUMA has today launched the 2023/24 BVB Cup kit, inspired by a city that blends tradition and innovation. The stylish new kit was officially unveiled in Las Vegas during BVB’s pre-season tour of the United States.

Dortmund, once known as the city of steel, has evolved into a symbol of enduring strength and resilience. The 2023/24 Cup kit pays homage to this legacy while embracing the future. Its striking retro-futuristic design, featuring an eye-catching all-over print in the iconic Black and Yellow colors, reflects the spirit of the next-generation Borussen.

"Every year, we eagerly anticipate crafting a Cup kit for the BVB team, and this year is no exception. The concept of a Cup kit is unique, just like the design of this year's kit”, said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “We're proud to 2 have collaborated with BVB on a kit that draws inspiration from the Club's beloved home city, with the famous Black and Yellow colors and can't wait to witness it on pitch.”

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PUMA

"We're especially glad for the opportunity to reveal and launch our new Cup kit during our preseason US tour,” said Carsten Cramer, Borussia Dortmund Managing Director. “To us this is a sign of appreciation towards our international fan base, and we hope they enjoy this new fantastic kit as much as our players do.”

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

The new BVB Cup kit was revealed for the first time during an exclusive launch event in Las Vegas, where select guests experienced a first look at the kit’s exceptional design, celebrating the fusion of football and fashion. The event also featured stunning BVB branding of The Las Vegas High Roller lighting up the famous Las Vegas’ strip.

The new BVB Cup kit was worn in the preseason game against Manchester United on July 30th at the Allegiant Stadium during BVB’s pre-season tour of the United States.

Celebrate the past and look to the future with the new 2023/24 BVB Cup kit available from July 31st at PUMA stores, PUMA.com, the BVB store at SIGNAL IDUNA PARK, bvbonlineshop.com and at select retailers worldwide.

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HERZOGENAURACH, GERMANY, JULY 26, 2023
PUSHING THE GAME FORWARD: PUMA UNVEILS SPECIAL PITCH IN SYDNEY AND ANNOUNCES ITS INVESTMENT INTO AN ACL RESEARCH STUDY

PUMA is celebrating this summer’s Women’s World Cup™ by accelerating its commitment to the future of women’s football, investing in the next generation of athletes, pioneering innovative women-centric product design, and committing to crucial health and safety research.

At the heart of this commitment, PUMA launched an immersive experience on Cockatoo Island in Sydney, Australia. A select group of next generation players participated in a four-day program that served as a special edition of PUMA's unique Accelerator Program. With the guidance from experts such as former national team players Baraba Cox (NZ) and Trixie Tagg (AUS), the initiative aimed to build on the legacy of ground-breaking players from the 1975 AsianCup and accelerate the careers of the next generation of female athletes. The event also gavethe trailblazing OG women, who paved the way for women’s football in Oceania the fanfare and recognition they deserved – to learn more visit here.

PUMA is leading the football industry in product innovation, being the first global brand to offer football boots with a women-specific fit and across all three of its collections – FUTURE, ULTRA, and KING. Launched in 2021 the women’s specific fit, adopted by over 95% of all PUMA sponsored professional female players, underlines PUMA’s commitment to providing the best possible equipment for female athletes.

“Research into the anatomy of the female and male foot, combined with cross comparison fit testing, formed the basis of our women-specific football boots,” said Stephanie Vieira, Senior Product Line Manager Teamsport Footwear, PUMA. “Based on our findings we developed the women’s fit boots with a lower instep, along with reduced volume in the midfoot and the forefoot to create a better fitting boot for female athletes, that is tailored to the anatomical shape of the female foot.”

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PUMA

PUMA is also furthering its commitment to the health and safety of female athletes by announcing their investment in a research study that will further explore ACL injuries in women's football. Female players are known to be between 2-10 times more likely to suffer an ACL injury than their male counterparts. This research aims to delve into these injuries' complex dynamics and develop effective training programs with the aim to reduce the risk for female athletes.

One of the paramount outcomes of this research is to further develop PUMA’s women-specific football boots that were launched two years ago. The ongoing research will help to continuously improve the offering for athletes and will be designed considering the unique risk factors identified in ACL injuries in women's football. PUMA aims to transform these findings into practical solutions, undergoing rigorous testing and validation in collaboration with their partners (clubs and players).

"PUMA's commitment to women's football goes beyond the pitch. We're are investing in a comprehensive research study with our partners into ACL injuries in women's football, aiming to understand the risks, develop training programs, and enhance our women's fit football boots. We're dedicated to nurturing athletes, driving innovation, and ensuring player health and safety. The findings of the research will continue to influence our product moving forward and will support the objective with our PUMA partners in helping to reduce the risk of ACL injuries in the women’s game. As a brand PUMA exists to promote equality, identify challenges and work together with our partners to reduce barriers to women playing sport.” - Maria Valdes, Chief Product Officer, PUMA.

PUMA announced the research study at Cockatoo Island, Sydney, in a special panel talk at the newly opened PUMA pitch that hosted initiatives and programs during the start of the Women’s World Cup™.

At the event PUMA and the Institute of Health and Sport at Victoria University in Australia discussed their published insights into the aspects of sports uniforms that prevent or discourage girls to participate in sport. The research gives insights into girls preferences for sports uniforms with the aim to drive further progress within the entire sports industry by pushing performance apparel towards more insight-driven, inclusive designs and igniting conversation around uniform policies. To read more visit here.

NOTES TO EDITOR:

Background on ACL injuries:

• ACL injuries are considered among the most traumatic and debilitating injuries an athlete can sustain in team sport.

• Statistics indicate that only 63-81% of athletes return to the same level of competition following an ACL injury.

• The probability of an athlete tearing their ACL doubles after the first tear.

• In the long term, the probability of developing knee osteoarthritis within the next 10 to 15 years following an ACL injury increases by 20-50%.

• Women have been disproportionately affected by ACL injuries compared with their male counterparts since data began being recorded in the 1990s.

• Female soccer players have been shown to have between 2-10 times higher risk of ACL injury than their male counterparts.

• Historically, ACL research in sports science has been heavily focused on sex-based biological factors ("intrinsic" influences) at the expense of cultural and environmental ("extrinsic") factors. In reality, these two factors are deeply intertwined.

• Successful training programs aimed at preventing ACL injuries often target reducing knee moments.

• When girls and women participate in dedicated training programs, they experience a significant 67% decrease in non-contact ACL injuries. However, application suffers due to adherence levels.

Source: Parsons JL, Coen SE, Bekker S. Anterior cruciate ligament injury: towards a gendered environmental approach. British Journal of Sports Medicine 2021;55:984-990. 

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HERZOGENAURACH, GERMANY, JULY 25, 2023
POWERED BY ON-PITCH ELECTRICITY PUMA AND MANCHESTER CITY LAUNCH THE 2023/24 THIRD KIT IN TOKYO,JAPAN

Global sports company PUMA and Treble winners Manchester City have today launched the electrifying Manchester City Third kit – a kit designed to embody the pulsating life and dynamism of the City of Manchester

The new kit was exclusively launched in Tokyo, Japan as part of City’s pre-season tour.

Manchester City, a team breaking the mould, continues to redefine the game of football – the way it's played, coached, and perceived. The 2023/24 Third kit is the manifestation of City's electrifying style of play, and the thrilling ambiance that envelops every match. The jersey’s design features an electric spark pattern throughout, fused with neon pink versions of the club crest and partner logos. Now, you don’t just feel City's electrical charge when watching a match – you see it.

“The amazing electricity that Manchester City brings to the pitch every week is nothing short of awe-inspiring,” said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “This jersey was conceived to mirror that – the shirt is designed to spark the same excitement in fans that the exhilarating play of football generates in all of us. The Third kit design pays tribute to what Manchester City stand for as a football club, both on and off the pitch, and the energy of Manchester as a City.” 

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PUMA

“I absolutely love the new Third kit, it is a proper eye-catcher and will look brilliant on pitch – I can’t wait to wear it in our match against Bayern Munich this week in Tokyo,” said Jack Grealish. “It has been an amazing experience to visit and shoot our campaign in Tokyo, it’s an incredible place and it’s great that we can unveil our new kit here during pre-season.”

To launch the new Third kit PUMA and Manchester City merged football with Japanese culture by capturing content with the players in the famous Tokyo Kabuki Hall and with models in key locations in Tokyo during the team’s pre-season tour of Asia. The Third kit will debut on pitch on July 26th at the Japan National Stadium against FC Bayern Munich.

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

The Electrifying Manchester City Third kit is available from July 25th at PUMA stores, PUMA.com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide. 

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HERZOGENAURACH, GERMANY,JULY 20, 2023
WHEN FOOTBALL MEETS FASHION, IT’S A MATCH MADE IN MILAN. INTRODUCING THE NEW 2023/24 AC MILAN AWAY KIT

Today, global sports company PUMA proudly introduces the new AC Milan Away kit for the 2023/24 season, designed to celebrate Milan’s place at the intersection of football, fashion and design.

Introduced by the Club in 1910, the white Away kit became an iconic part of the AC Milan identity, earning the nickname ‘The Lucky One’ thanks to its triumphant record in six European Finals. This season PUMA and AC Milan present a chic new take on the famous Away jersey by taking distinct features of the AC Milan crest and forming a graphical all-over pattern inspired by the fashion houses of Milan and traditional fashion patterns.

The kit effortlessly blends the Club's rich football legacy with the understated elegance of a city renowned as a fashion capital.

Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel, commented: “Both PUMA and AC Milan are deeply rooted in football heritage. Milan is a city 2 defined by football and fashion, and the new Away kit is a reflection of this. The contemporary design mixes the classic and traditional Away kit colors with a fashion forward style. We believe we have created a kit that sits perfectly on the intersection of football, fashion and design – and we can’t wait to see it on the field next season.”

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PUMA

“I am so excited to have joined a Club as historic and iconic as AC Milan”, said Christian Pulisic. “I am also very happy that we will be touring the United States for pre-season where I get to wear the amazing new kit! The fans will love this kit, it looks great on pitch and in the stands. AC Milan is an incredibly successful club and the iconic Rossoneri’s white kit has become a symbol of those successes over the years. As players, we feel an extra surge of confidence knowing that we carry the legacy of AC Milan's rich heritage with us.”

Casper Stylsivg, Chief Revenue Officer of AC Milan, added: “The new AC Milan Away kit designed by our partner PUMA beautifully captures the essence of our Club's rich heritage, combining it elegantly with fashion and design, symbols of our city. The modern interpretation of the classic white kit symbolizes our commitment to honor tradition while embracing innovation. This kit embodies the spirit of AC Milan, showcasing our commitment to excellence both on and off the pitch. It is a testament to the Club's iconic legacy and our unwavering dedication to push boundaries, leaving a lasting impression wherever we go.”

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

To celebrate the launch of the new kit, PUMA and AC Milan will be hosting a fashion forward exclusive event in Los Angeles as part of their pre-season tour, featuring AC Milan players and local influencers. AC Milan will debut the new Away kit at The Rose Bowl Stadium in Pasadena on July 23rd when AC Milan take on Real Madrid, as part of the Soccer Champions Tour 2023.

Celebrate football and fashion with the 2023/24 AC Milan Away kit available from July 20th at PUMA stores, PUMA .com, all AC Milan stores, store.acmilan.com and at select retailers worldwide. 

herzogenaurach, germany, october 22, 2020
PUMA PRESENTS THE KING SUPER AND THE KIDSUPER FOOTBALL COLLECTION

Global sports brand PUMA has launched a football collection with creative collective KidSuper, which is inspired by PUMA’s football heritage and KidSuper founder Colm Dillane’s past football career in Brazil.

The collection, which follows the recently released PUMA x KidSuper streetwear collaboration, consists of the KING SUPER FG football boot, turf trainer and PUMA x KidSuper football apparel. The pieces in the collection - combine the energy and unbridled passion of football with the creativity and innovation of art.

KidSuper Studios is a creative collective based in Brooklyn, New York, which transforms streetwear and accessories with fresh takes on style, art, music, and sport. The PUMA x KidSuper Studios collaboration is about combining the love, passion and team chemistry of football with the uniqueness, innovation and energy of the art world. 

The apparel collection features The PUMA x KidSuper Football Jersey, available in a brightly striped design that utilizes the same color palette as the building where KidSuper’s shop is located in New York. The vintage jersey features bold prints, classic stripes and a stylish collar, taking inspiration from retro football jerseys. The apparel collection is complete with the KidSuper Football Shorts, which match the color combination of the jersey, and the KidSuper Football.

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KIDSUPER X PUMA PASSION
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KIDSUPER X PUMA ENERGY
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The PUMA KING is an iconic football boot and for this special product, KidSuper teamed up with Spanish International football player Héctor Bellerín to create a truly unique PUMA KING. A close friendship between Colm and Héctor developed from their love of football and fashion, which opened up the possibility of bringing a fresh new take on this all-time classic football boot.

The KING SUPER FG and the KING SUPER TT combine world class performance with KidSuper’s unique and fresh style. The white KING SUPER football boot features Colm’s iconic dove on the upper as a tribute to the origins of Colm’s name. The KidSuper superhero emblem is placed on the heel and the Love = Football logo can be found on the inside of the boot.  The address of the KidSuper store in New York is placed on the heel of the boot and the iconic PUMA KING tongue features a vibrant yellow and blue re-fresh.

Colm Dillane, KidSuper founder said: “The collection is a dream come true, from having my own football boots to building a KidSuper football pitch. I have so much love and passion for football and PUMA has historically worked with the best footballers of all time. PUMA really allowed me to be creative, I wasn’t just changing colors, I was allowed to create my own products. I haven’t seen so much originality in a collaboration yet.”

The KING SUPER FG/TT and the PUMA x KidSuper football collection is available from October 22nd at PUMA.com, PUMA stores and select retailers worldwide.

Herzogenaurach, Germany, May 17, 2022
DO BOTH. PUMA LAUNCHES DOCUMENTARY WITH FOOTBALL STAR SARA BJÖRK GUNNARSDÓTTIR FOLLOWING HER RETURN TO FOOTBALL AFTER GIVING BIRTH

Following Sara Björk Gunnarsdóttir’s nine-month journey where she gave birth to her first child and returned to elite-level sport after just five months, PUMA hosted a special premiere of her “Do Both” documentary last night in Lyon, France.

The event hosted family, friends, along with her teammates from the Olympique Lyonnais women’s team as they witnessed the first ever screening of the documentary. The 12-minute special film compiled over a nine-month period gives unparalleled access into Sara’s journey, insights into her training while pregnant, her specialist programs and the mental challenges she encountered along the way while maintaining her career as a professional athlete for Olympique Lyonnais and the Icelandic national team.

The journey has featured blogs and social content amplified through PUMA’s ‘She Moves Us’ platform over the nine-month period culminating in the documentary film, with the goal being to raise awareness of the difficulties female athlete’s still face when becoming pregnant and the stigma associated with female athletes starting a family while still playing professionally. The documentary highlights society’s preconceptions placed on women returning to work/sport after giving birth with many female athletes facing challenges around their eligibility, maternity pay and leave, with many athletes having to retire early to start a family.

“I’ll be forever thankful that my journey to motherhood has been captured, to inspire others, to remind myself of the challenges I overcame and to show we can break down barriers and not be limited as a female athletes. We are capable or so much more,” said Sara Björk Gunnarsdóttir. “I’m grateful for the support of my family and friends, and of course my partners at PUMA, who have all supported me as I prepared to welcome my son and return to playing football. I know not everyone has been able to tread the same path, and I hope the documentary can act as a universal truth that, as women and mothers, you do not have to choose between having a family and your career. You can do both.”

“This has been a special project to be a part of from the moment Sara met with us and wanted to give unprecedented access to her personal journey,” said Matthias Baeumer, PUMA General Manager BU Teamsport. “Sara wanted to show that you do not have to choose between your career and starting a family. By sharing her journey, including the mental and physical challenges she has faced along the way, we hope this will inspire and give insight to athletes around the world. In a time when women’s football is going from strength to strength, it is important to bring awareness to such key topics and to show that society’s perceptions do not need to determine your path. The documentary with our partner COPA90 is a beautiful insight into her strength and unique character.”

The ‘Do Both’ Sara Björk Gunnarsdóttir documentary is now available to view on PUMA’s YouTube channel here.

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Herzogenaurach, Germany, March 3, 2023
PUMA AND MANCHESTER CITY CELEBRATE INTERNATIONAL WOMEN’S DAY WITH PRE-MATCH KIT INSPIRED BY EMMELINE PANKHURST

Global sports company PUMA and Manchester City have today announced the launch of a pre-match kit range to celebrate girls and womenfootball players in Manchester.

The striking new design is inspired by Mancunian Emmeline Pankhurst and sees PUMA join forces with the club’s charity, ‘City in the Community’, to accelerate access to football for girls across Greater Manchester.

City’s men’s team will wear the kit during their warmup and walkout at this weekend’s Premier League match against Newcastle United at the Etihad Stadium on Saturday 4th March and Manchester City women will play in the kit for the FA Women’s Super League fixture against Tottenham Hotspur on Sunday 5th March at the Academy Stadium.

A recent study revealed 80% of girls feel they do not belong in sport and only 14% of girls aged 5-16 achieve recommended levels of physical activity. To help address these issues, PUMA will sponsor City in the Community’s City Girls project and help enable the charity to provide free weekly football sessions for 250 girls across Manchester for the next 12 months.

To further support the project, the City Girls program will also expand for the first time to Moss Side, the birthplace of Emmeline Pankhurst, and include a special week of education on the Suffragette movement. 

For the sixth consecutive year, Manchester City will be running the ‘Same City Same Passion’ campaign that will inspire young girls across the world to play football. PUMA will provide the girls with footballs and since 2018, PUMA and Manchester City have provided over 6000 footballs worldwide for girls. This year the PUMA footballs will feature a limited-edition Pankhurst-inspired design of the pre-match range.

“The new Manchester City pre-match collection is a great opportunity for PUMA to continue our support for women’s football and to celebrate inspirational women, past and present,” said Marco Mueller, PUMA Senior Head of Product Line Management Apparel Licensed. “The collection is inspired by Manchester’s own Emmeline Pankhurst and is the perfect project for PUMA to partner with the charity ‘City in the Community’ to provide equipment and free football sessions for girls in the community.”

The Manchester City pre-match collection is available from March 3 rd at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide.

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Herzogenaurach, Germany, January 12, 2023
PUMA AND NEYMAR JR. TAKE YOU INTO THE FUTURE OF FOOTBALL AND HOST A COMPETITION TO FIND THE NEXT FUTURE AMBASSADORS

PUMA has today launched the next evolution of the FUTURE football boot franchise. Taking you into the future of football, PUMA will launch the new boot at a special FUTURE World event in Paris. The launch event will be hosted by Neymar Jr. as he looks for the next future star of the game and hopefuls from around the world get the chance to compete in front of the Brazilian superstar to become PUMA Football ambassadors for 2023.

The FUTURE football boot stands for future of innovation and technology. The boot is all about pushing the boundaries of what can be done on the pitch, all whilst doing it with style. The new FUTURE implements a radical new redesign engineered for ultimate agility. The new edition features an innovative FUZIONFIT360 dual mesh upper and integrates PUMA exclusive PWRTAPE technology to enhance support for a space-age adaptive fit, so you can focus on driving the opposition crazy, whether you’re playing with or without laces.

“The introduction of the PWRTAPE technology is an exciting innovation. The placement of the PWRTAPE is based on strain data collected from measuring strain forces on the upper of the boot during a variety of key football movements that include accelerating, running, cutting and kicking,” said Florian Nemetz, Senior Product Line Manager Teamsport Footwear. “The PWRTAPE has then been integrated in a zig-zag pattern to provide targeted support in the high strain areas. This provides our athletes with optimal support with an ultimate locked in fit so you can move without constraints when performing key movements on the pitch.”

To allow athletes to unlock their creativity, the FUTURE features engineered 3D textures placed in key contact zones to enhance ball grip and control when passing, dribbling, and finishing. Another new upgrade to the FUTURE is an all-new plate that includes a split composition designed for ultimate traction and stability.

The Dual-Density Motion System Outsole is made up of a PEBAX composition in the heel for stability and explosive energy transfer with a flexible TPU composition in the forefoot for enhanced flexibility when making sharp changes of direction. Paired with a lightweight Nano Grip sockliner insole, the technology minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive movements.

“The FUTURE continues to evolve. I need a boot that feels comfortable and allows me to move with speed in all directions. The new FUTURE feels even more supportive and adaptive which helps me to make quick cuts when dribbling with the ball, so I can play without restraint,” said Neymar Jr. “The launch of the new boot is also a beautiful moment because we are looking to find the FUTURE of the game by giving anyone the chance to compete in our FUTURE challenge to become a member of the PUMA family.”

 

Made for her, the new FUTURE Women’s fit has based the volume and instep height on the anatomical shape of a women’s foot for a high performance fit that puts women first. The FUTURE will be worn by Neymar Jr., Julia Grosso, Dzsenifer Marozsán and James Maddison. As a step toward a better future the upper of the FUTURE features at least 30% recycled materials.

The PUMA FUTURE Supercharge edition is available on pre-sale from January 12th at PUMA.com, PUMA stores and specialist football retailers. The FUTURE will then be released globally on January 19th.

 

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Herzogenaurach, Germany ,March 9, 2023
FIND YOUR FLOW WITH THE NEYMAR JR. CREATIVITY PACK

PUMA has today launched the Neymar Jr. Creativity Pack, encouraging playmakers to find their flow, trust their instincts, show off their skills and go create.The collection features the FUTURE NJR Creativity football boots, shorts, BB shorts, pants, football, graphic tee, training top, and long sleeve shirt.

Creativity knows no bounds and neither does Neymar Jr. who unlocks the potential in every moment on pitch, creating excitement in the stadium and raising the crowd from their seats. Inspired by the man himself, the FUTURE NJR Creativity football boot features splashes of colorand fluid graphics, representing the joy, inspiration and creativity Neymar Jr. brings to the game.

Pushing the boundaries of what can be done on the pitch, the latest edition of the FUTURE features a FUZIONFIT360 dual mesh upper and integrates PUMA exclusive PWRTAPE technology to enhance support for a space-age adaptive fit, letting you play with or without laces.

Allowing athletes to unlock their creativity, the FUTURE also features engineered 3D textures at key contact zones optimized to enhance ball grip and control during passing, dribbling, and finishing. A further upgrade to the FUTURE is the new Dual-Density Motion System outsole with a split composition designed for ultimate traction and stability. 

As a step toward a better future the upper of the FUTURE features at least 30% recycled materials.

 

Playmakers, go create. The Neymar Jr. Creativity Pack is available from        March 9th at PUMA.com, PUMA stores and select retailers worldwide. 

Herzogenaurach, Germany, March 6, 2023
PUMA FOOTBALL SIGNS MANCHESTER CITY & ENGLAND PLAYMAKER JACK GREALISH

Global sports company PUMA has signed a new long-term partnership with the most expensive British player ever Jack Grealish. Highly regarded as one of the most creative and exciting players in Europe, Jack is a Premier League champion and boasts over 290* professional appearances including 29 caps for the England National Team.

Having made his professional debut aged 18, he joined Manchester City in August 2021, where he collected his first major trophy helping City win their sixth Premier League title. Dubbed ‘Super Jack’ by the City faithful, Grealish has a distinct style both on and off the pitch. He is a creative spark, a true playmaker able to dictate the flow of games and breakdown defenses. His style of play is perfectly suited to PUMA’s FUTURE football boot due to his complete control,
creativity, and game-changing ability.

Following the announcement, Jack spoke about his decision to join the PUMA family and his hopes for the future.

“For me PUMA felt like a perfect fit. They have an amazing history in football and have worked with some of the world’s greatest players. I am delighted to join the family and to be a PUMA 2 FUTURE athlete. I am at home on the pitch and want to express myself, which is something I like about the brand, they do things differently and have a great outlook on football”, said Jack Grealish.

He also added: “PUMA are more than just a sports brand; they play a huge role in culture. My focus is always football, but I love fashion and style, so there are many exciting projects we plan to work on together on the pitch and beyond it.”

“Jack Grealish is one of the most exciting players in Europe, with his outstanding technical skills and his quick feet he can be the difference between winning and losing. He turns heads on and off the pitch with his quick feet and personal style which makes him an outstanding new addition to the PUMA family,” said Johan Adamsson, Global Director of Sports Marketing and Sports Licensing at PUMA. “We want Jack to be one of the leading faces of the brand in football and culture. Jack’s position opens the opportunities to work across many of our fashion forward initiatives and work together with him on his many personal causes. 

 

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PUMA Soccer Balls displayed in the Office
RIO DE JANEIRO, BRAZIL, JANUARY 13, 2012
PUMA ANNOUNCES PARTNERSHIP WITH BOTAFOGO DE FUTEBOL E REGATAS CLUB

PUMA, one of the world’s leading sport-lifestyle brands, today announced a partnership with one of the most important teams in Brazil: Botafogo de Futebol e Regatas club. Through the multiple year partnership, PUMA will be responsible for the development of all official performance material of the alvinegro team – including the youth categories – and it will also become the official partner of replica kits, lifestyle apparel and other products that will be launched during the contract.

According to Carlos Laje, General Manager of PUMA Latin America, the company is very excited with the new partnership. “Botafogo and the city of Rio de Janeiro, worldwidely known for the mix of sport and lifestyle, are in perfect synergy with the company’s values. Joy, enthusiasm and passion for Botafogo make this partnership a perfect match. Our association with the team will further consolidate the position of PUMA as one of the leading sports brands in the world”.

“We are delighted to strengthen our portfolio with a Brazilian club as successful as Botafogo. The story and supporters from this team are unique and will enable us to further expand our brand in football, in addition to offering our customers and partners innovative products and new marketing concepts, “says Roberto Goldminc, President of PUMA Brasil.

“We are very excited about the partnership. Our uniform breathes history, has already dressed some of the greatest players of all times and is known worldwide. We can say the same about PUMA. It is one of the largest companies in this industry, is used to dress champions and will know how to take care of our kit as nobody else. This opportunity to be together makes us very proud”, states the President of Botafogo, Maurício Assumpção.

Botafogo becomes a key communication piece in the football strategy of PUMA Latin America, joining teams such as Pumas UNAM of Mexico, Independiente of Argentina, Universidad Católica of Chile and Peñarol of Uruguay. The brand has partnered with several national teams such as Italy, Czech Republic, Switzerland, South Africa, Cameroon, Ghana, Ivory Coast, Algeria, Chile and Uruguay. In addition to sponsoring international prestige players such as Sergio ‘Kun’ Aguero, Radamel Falcao, Samuel Eto’o, Cesc Fabregas, Yayá Touré, Thierry Henry, among others.

The new kit of Alvinegro club, developed by PUMA, will be launched in mid-March on a great event in Rio de Janeiro.

Photo Credits: Robert Ashcroft/ PUMA

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