Herzogenaurach, Germany, August 12, 2020
PUMA UNLEASHES UNCATCHABLE SPEED WITH THE NEW ULTRA
Sports company PUMA has today launched the revolutionary ULTRA 1.1 football boot, bringing groundbreaking innovation and uncatchable speed to the world of football. Speed is in PUMA’s DNA, continuing this legacy PUMA introduce the next generation of speed. The ULTRA 1.1 features PUMA exclusive MATRYXEVO® technology, providing elite-level stability, durability and traction.

Following years of testing and player feedback from some of the world’s best attacking players, including Antoine Griezmann, Sergio Agüero and Nikita Parris, the PUMA ULTRA 1.1 is engineered to deliver the game’s fastest football boot. Combining a dynamic silhouette that utilizes a fully engineered and technologically advanced, lightweight MATRYXEVO® upper with an instinctive running spike outsole to create the ultimate weapon for speed.

The MATRYXEVO® upper enables PUMA to utilize a single layer of material that is closer to the foot, whilst providing outstanding support at an extraordinary light weight. This signals the first time this material has ever been utilized in a football boot. 

“A key feature of the new MATRYXEVO® material is that it is one layer. We wanted to embed all the functionality into one upper material to make it as foot-friendly as possible. This helps to create a superior fit without perforating the material to keep it lightweight, strong and durable. The feedback from our professional players and our consumer testing has been exceptional,” said Roman Girard, Senior Head of Innovation, PUMA.

After years of testing the materials properties, PUMA has worked with its partners to develop a method to coat each individual fiber – an industry first, and constructed the perfect blend of polyester yarns, carbon yarns and aramid fibers. The extremely strong aramid fibers run through the lateral side of the upper. Player feedback identified that players needed more support on the lateral side to keep them locked in, preventing the material stretching over the tooling. The carbon yarns provide superior lightweight benefits and additional foot support to ignite explosive forward motion.

Peter Stappen, Lead Product Line Manager, PUMA said: “Our goal was not to create the lightest boot possible, but to create a speed boot with optimal weight for speed to ensure features such as control, traction and comfort were not compromised. We were not about chasing grams, but about chasing adrenaline. When we put all the components together, the boot had all the essential properties we wanted; comfort, stability and durability but maintained an exceptionally light weight.”

A GripControl Pro skin has been applied to key areas of the upper to provide complete and decisive control of the ball when moving at uncatchable speeds. Bonded to the upper is a lightweight PEBA SpeedUnit outsole, featuring a split sole design inspired by PUMA running spike DNA for dynamic acceleration. The sole plate combines subtle ‘spikes’ in the forefoot and V-shaped blades for added aerodynamics, configured for explosive speed.

The PUMA ULTRA 1.1 launches in the Chasing Adrenaline color combination of shocking orange, black and white and is available on pre-sale from August 12th at PUMA.com and key football accounts, with global release on August 24th at PUMA.com, PUMA stores and at leading football retailers worldwide.

 
Herzogenaurach, Germany, September 03, 2020
PUMA UNVEILS THE NEW BVB AWAY KIT INSPIRED BY THE STREET ART OF DORTMUND
Puma

Sports company PUMA has today launched the new Borussia Dortmund Away Kit for the 2020/21 season inspired by Dortmund’s incredible street art and fan culture.

The design of the new BVB Away Jersey celebrates the iconic graffiti displayed throughout the streets of Dortmund. The black jersey features a striking yellow graffiti stripe running from shoulder to waist and integrates grey BVB graffiti graphics into one section of the jersey.

BVB Away Kit

The new jersey is equipped with PUMA's thermoregulation technology which provides an improved moisture management system to maintain the perfect body temperature. Combined with laser-cut perforation on the front and engineered jacquard at the back, the jersey offers the latest in fit and mobility for optimal performance.

The new BVB Away Kit is available from September 3rd at PUMA.com, in the official BVB store, at shop.bvb and at select retailers worldwide.

 

 

herzogenaurach, germany, october 20, 2020
PUMA GO LIGHTS OUT WITH TURBOCHARGED EDITIONS OF THE ULTRA AND FUTURE
Just when they think you couldn’t get any faster PUMA has unveiled the Turbo Pack featuring turbocharged editions of the ULTRA 1.1 and the FUTURE 6.1. Created for football in high gear, putting the torque of a turbocharged engine and all the control of a highly tuned machine at your feet.

Both the ULTRA 1.1 and the FUTURE 6.1 scorch in pink and black inspired by the smoke and dust left behind on the race tracks.

Providing elite level touch and control benefits at explosive speeds, the UTLRA 1.1 is the ultimate combination of speed, touch and comfort. The extremely lightweight MATRYXEVO® upper is built on a lightweight PEBA SpeedUnit outsole, featuring a split sole design inspired by PUMA running spike DNA for rapid bursts of speed. The sole plate combines subtle ‘spikes’ in the forefront and V-shaped studs configured to provide uncatchable speed.

The FUTURE 6.1 places agility at the core of the design, featuring a fully knitted one-piece upper with the latest in NETFIT technology. The upper is developed from a specially crafted textile yarn mix that adapts to the movement of the foot, providing greater freedom of movement when making explosive turns and quick changes of direction. The NETFIT technology offers players a variety of customizable lacing options to enhance both fit and stability. 

The Turbo Pack is available from October 20th at PUMA.com, PUMA stores and select retailers worldwide.

 

Herzogeaurach, germany, october 20, 2020
MADE FOR THE KING: PUMA CREATES COLLECTION FOR NEYMAR JR.

Sports company PUMA has created the Neymar Jr. collection featuring the Neymar Jr. PUMA KING and apparel range for its newest football ambassador Neymar Jr.

The iconic PUMA KING Platinum in black and white is the star of the PUMA x Neymar Jr. collection, with the signature NJR logo, which is integrated into the classic PUMA Formstrip. The boot is engineered with the latest in performance technology to provide enhanced touch and control benefits, made for the ultimate playmaker.

The super-soft, premium K-Leather upper is enhanced with 3-D ‘touch’ texture for added control. The locked-in fit is refined with a snug knitted tongue and the ultra-modern slim silhouette, combined with the super lightweight ‘RAPIDSPRINT’ outsole, makes it the fastest and lightest PUMA KING ever.

The apparel collection features the Neymar Jr. 2.0 logo tee, Neymar Jr. 2.0 track jacket and the Neymar Jr. 2.0 track pant, all in adult sizes. The junior collection consists of the Neymar Jr. 2.0 logo tee, Neymar Jr. 2.0 hoody and the Neymar Jr. 2.0 track pant.

The new Neymar Jr PUMA collection will be available from October 19th at PUMA.com, PUMA stores and select retailers worldwide.

 

Neymar Jr.
MADE FOR THE KING ICONIC
PUMA Neymar Jr. Collection
MADE FOR THE KING PLAYMAKER
Neymar Jr.
MADE FOR THE KING NEW CLASSIC
Herzogenaurach, germany, november 05, 2020
LIVE LIKE A BALR WITH THE NEW PUMA X BALR. COLLECTION
Global sports company PUMA and Dutch lifestyle brand BALR. have once again joined forces to introduce their second collection. The PUMA, designed by BALR. collection includes limited edition versions of the FUTURE 6.1 football boot and the Future Rider lifestyle shoe, along with pants, shorts, hoodies, jerseys and a portable bag.

BALR. is known for its premium fashion, travel products and accessories, inspired by the lifestyle of professional football players. The PUMA x BALR. collaboration combines the best of both brands, blending football performance and fashion into a sleek street-ready capsule collection that bridges the intersection of football, culture and lifestyle.

“BALR. are a truly authentic brand rooted in football and culture,” said David Bremond, Head of Product Line Management Teamsport, PUMA. “This year we have added more assets to the collection, creating a unique lifestyle capsule. PUMA and BALR. follow the same path as we continue to push the boundaries of football beyond the pitch.”

The new Fall 2020 collection packs more football dreams than ever into premium materials and designs, featuring a subtle hexagonal pattern throughout, based on BALR.’s iconic branding, referencing the pattern found on footballs and football nets. 
 

Juul Manders, CEO of BALR.: “I’m excited and proud that we are able to launch another great collection after last year’s hugely successful collaboration. With this year’s collaboration we have really taken the collection to the next level. The partnership between PUMA and BALR. really shows how two brands with a shared vision can achieve greatness.”

PUMA and BALR. will be launching the new collection together with a squad of next generation superstars led by James Maddison, Allan Saint-Maximin and Reinier Jesus, who are making waves on and off the pitch, living the life of a BALR.

The PUMA X BALR. Collection is available from November 5th at PUMA.com, PUMA stores and select retailers worldwide.

Herzogenaurach, Germany – December 1, 2020
THE PUMA X BALR. COLLECTION

Global sports company PUMA has followed the recently released PUMA x BALR. capsule, featuring the FUTURE 6.1 football boot, Future Rider Lifestyle shoe and apparel collection with reimagined fresh takes on AC Milan, Manchester City, Olympique de Marseille and Borussia Dortmund jerseys.

The PUMA x BALR. collection features BALR. interpretations of each club’s jersey, integrating the iconic home kit colors of each club into the stylish black jerseys. The collection is crafted using premium materials and unique designs, featuring hexagonal patterns bespoke to each jersey based on BALR.’s iconic branding, referencing the pattern found on footballs and football nets.

BALR. is known for its premium fashion, travel products and accessories, inspired by the lifestyle of professional football players. The PUMA x BALR. jersey collection combines the best of both brands, blending football performance and fashion into a sleek street-ready collection that bridges the intersection of football, culture and lifestyle.

The PUMA x BALR. collection is available from December 1st at PUMA.com, PUMA stores and select retailers worldwide.

 

HERZOGENAURACH; GERMANY; DECEMBER 07, 2020
PUMA AND KEVIN PRINCE BOATENG PRESENT SPECIAL BLACK LIVES MATTER ULTRA FOOTBALL BOOTS
Sports company PUMA has collaborated with PUMA athlete Kevin Prince Boateng to produce a special pair of "Black Lives Matter" ULTRA football boots as part of the PUMA #REFORM initiative.

The #REFORM initiative was established in October 2018 to commemorate the 50th anniversary of track-and-field athlete Tommie Smith’s silent gesture. It was born of a desire to come together to take a stand for universal equality. 

Grounded in three core pillars—ending racial, LGBTQ+, and gender discrimination— #REFORM drives and advocates for social change. By partnering with communities, like-minded activists, and organizations around the world, PUMA can take action to make a difference, together.

Kevin Prince Boateng has continued to push for equality and change following his own experiences of racism on and off the pitch. Kevin reached out to PUMA to collaborate on this special boot and to discuss ways to help drive social change in football and society.

To learn more about #REFORM please visit - https://us.puma.com/en/us/reform

 

HERZOGENAURACH; GERMANY; DECEMBER 09, 2020
PUMA AND NEYMAR JR. DRIVE THEM CRAZY WITH THE FUTURE Z TEASER EDITION

Sports company PUMA has today launched a special teaser edition of the upcoming FUTURE Z 1.1 football boot, to be worn exclusively by football superstar Neymar Jr. The ground-breaking new FUTURE Z has been developed and engineered to enhance the playing style of the world’s most dynamic playmaker.

Built around an adaptive FUZIONFIT+ compression band, the FUTURE Z provides optimal lock-in and support for movement so explosive it will drive the opposition craZy. The eye-catching new boot integrates an innovative Z-shaped Dynamic Motion System outsole for multidirectional movement and traction, with a thin layer of GripControl Pro applied to the upper material for superior touch and ball control.

In-line with the FUTURE Z football boot, PUMA has unveiled the Neymar Jr. Future collection. The collection features the signature Neymar Jr. number 10 logo throughout, in bright Brazilian colors and fonts inspired by the pichacão graffiti found on the streets of São Paolo and includes the Neymar Jr. jersey, shorts, training accessories and off-pitch apparel. 

Prepare to LOCK IN and DRIVE THEM CRAZY with the PUMA white, black and yellow-alert FUTURE Z 1.1 Teaser edition and the Neymar Jr. Future collection, available from December 9th at PUMA.com and key football accounts. 

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