HERZOGENAURACH, GERMANY, JANUARY 11, 2020
PUMA AND NEYMAR JR. INVITE YOU INTO THE WORLD OF FUTURE Z

Sports company PUMA has today presented the groundbreaking new FUTURE Z 1.1 football boot. Prepare to LOCK IN and DRIVE THEM CRAZY with the GAME.ON. edition of the FUTURE Z, to be worn by the world’s most dynamic and creative playmakers – Neymar Jr., James Maddison, Eugénie le Sommer, Marco Reus and Dzsenifer Marozsán.

The FUTURE Z has been engineered to enhance the playing style of the world’s most exciting and entertaining players. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The upper is made from an innovative new knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A cutting-edge new Dynamic Motion System outsole has been developed for advanced traction to drive the opposition crazy.

“The biggest innovation of the FUTURE Z is the FUZIONFIT+ compression band, placed at the mid-foot,” said Lilly Cocks, Developer Teamsport Footwear. “The band was developed using a special combination of polyester and spandex yarns, along with special technical yarns to create the perfect balance of compression, comfort and durability, giving the wearer that second-skin feeling.”

PUMA continues to push boundaries with the FUTURE Z by developing a lightweight new tooling system – the Dynamic Motion System outsole. The eye-catching Z-shaped soleplate reduces weight, provides 360-degree lock-in around the foot and maintains a stable plate for playmakers to perform devastating accelerations, movements and skills. 

The FUTURE Z has been designed with the help of medical staff from some of PUMA’s top clubs from around the world to ensure the boot has the optimal stud configuration, including the placement of the middle stud at the pivot point of the boot to enhance rapid changes of direction. 

“Fit and comfort are essential for agile, creative playmakers. To support this type of player we developed the outsole from a super lightweight PEBA material that has undergone vigorous testing through the development stage. During 20-meter agility tests, players achieved on average 3% faster times when wearing the FUTURE Z in comparison to wearing its predecessor,” said Florian Nemetz, Senior PLM Manager Teamsport Footwear. “The boot has been developed using key insights and analysis which has enabled us to innovate and evolve the FUTURE silo, whilst maintaining the FUTURE DNA.” 

LOCK IN and DRIVE THEM CRAZY with the PUMA FUTURE Z football boot, launching in the yellow-alert and PUMA black GAME.ON. colorway. Available on pre-sale from January 11th at PUMA.com and specialist football accounts, with the global release on January 21st at PUMA.com, PUMA stores and at leading football retailers worldwide.

Herzogenaurach, germany, February 04, 2021
MEET THE DEADLIEST DUO YOU WILL NEVER SEE COMING THE PUMA ECLIPSE PACK
Sports company PUMA has today launched the Eclipse Pack, made to move with stealth, style and speed past everyone and everything that stands in your way. The pack features the first blackout edition of the groundbreaking FUTURE Z and the latest ULTRA to form the deadliest duo in the game.

The FUTURE Z has been engineered to enhance the playing style of the world’s most exciting and entertaining players. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The upper is made from an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to drive the opposition craZy.

 

The latest evolution of the UTLRA features an ultra-lightweight MATRYXEVO upper to provide superior stability, durability and traction for explosive forward motion, speed and acceleration. The feeling of velocity is built into the explosive design by combining the fully engineered MATRYXEVO upper with an instinctive Peba SpeedUnit outsole, creating the ultimate weapon of speed.

The lightweight Peba SpeedUnit outsole features a split sole design inspired by PUMA’s track running heritage. The soleplate combines subtle spikes in the forefront and V-shaped studs configured for lightning speed and acceleration. A thin GripControl Pro skin is applied in key areas to provide complete control on the ball at uncatchable speeds.

The PUMA Eclipse Pack is available from February 4th at PUMA.com, PUMA stores and at leading football retailers worldwide.

herzogenaurach, germany, february 11, 2021
TWO ICONS OF FAST UNITE FOR THE LIMITED-EDITION PUMA KING PLATINUM 911 LEGACY
Sports company PUMA has today launched a new spin on the classic PUMA KING. Introducing the PUMA KING Platinum 911 Legacy football boot. A partnership inspired by two celebrated designs; the Porsche 911 first launched in 1964 and the PUMA KING dating from 1968. The icons of fast are back at it again.

The KING Platinum 911 Legacy pays tribute to the iconic sports car with 911 pairs in a striking Poppy Red colorway. The new, limited-edition, highly engineered boot has the latest in performance technology. The super-soft K-Leather upper is enhanced with 3D touch texture and PUMA exclusive Lazertouch technology for refined touch and feel on the ball.

The fit is enhanced with a snug knitted tongue and the ultra-modern slim silhouette combined with the super lightweight ‘RAPIDSPRINT’ outsole make the PUMA KING Platinum 911 Legacy the fastest and lightest PUMA KING ever.

The PUMA KING Platinum 911 Legacy is available from February 11th at PUMA.com and at leading football retailers worldwide.

herzogenaurach, germany, march 04, 2021
LIGHT UP THE GAME WITH THE PUMA ULTRA SL 21
Sports company PUMA has today unveiled the gravity-defying ULTRA SL 21 football boot, designed to light up the game with uncatchable speed. 

Speed is in PUMA’s DNA. The ULTRA SL 21 continues PUMA’s mission to innovate and develop the lightest, fastest boots in the game. Featuring graphics inspired by the mystical northern lights, the specialized upper is made of a thin woven mesh and coated with an advanced, ultra-thin TPU skin to create a lightweight, durable upper able to withstand explosive speeds.

The outsole is constructed with exclusive Pebax tooling technology to support energy transfer when accelerating at lightning speeds. Combined with the innovative new upper, this lightweight stable plate makes the ULTRA SL 21 one of the fastest, most elusive football boots available today.

The PUMA ULTRA SL 21 will make its on pitch debut when Antoine Griezmann takes to the pitch in the upcoming Barcelona vs Club Atlético Osasuna LaLiga fixture on March 6th.

Infuse supernatural speed into your game with the PUMA ULTRA SL 21, available from March 4th at PUMA.com, PUMA stores and at leading football retailers worldwide.


Herzogenaurach, germany, april 2, 2021
“ONLY SEE GREAT”: UNLOCK GREATNESS WITH THE SPECTRA PACK
Sports company PUMA has today launched the Spectra Pack, as part of PUMA’s ‘Only See Great’ platform, aimed to spark a spirit of optimism, self-belief, hope and community in a year PUMA hope will bring moments of greatness in sport.

The Spectra Pack features the FUTURE Z 1.1 and ULTRA 1.2 football boots in bright, brilliant graphics inspired by bands of refracted color, pushing you to see beyond the ordinary and create moments that give meaning and importance to the sport: from the final rounds of the club season to the finals of major international championships. 

Great is everywhere. It’s in the streets, on the pitches and the parks. It is a promise you make to yourself to never look back and to never back down. No matter what. Great starts when you look past mediocre, ok and good, Now is the time to ‘Only See Great’.

The FUTURE Z 1.1 has been crafted to enhance the playing style of the world’s most creative and entertaining players. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to drive the opposition craZy.

The ULTRA 1.2 has been engineered for ultimate speed. For the players who leave the opposition in their dust. The ULTRA features an ultra-lightweight MATRYXEVO upper to provide superior stability, durability and traction for explosive forward motion, speed and acceleration. The feeling of velocity is built into the explosive design by combining the fully engineered MATRYXEVO upper with an instinctive Peba SpeedUnit outsole, creating the ultimate weapon for speed.

The lightweight Peba SpeedUnit outsole features a split sole design inspired by PUMA’s track running heritage. The soleplate combines subtle spikes in the forefront and V-shaped studs configured for lightning speed and acceleration. A thin GripControl Pro skin is applied in key areas to provide complete control on the ball at uncatchable speeds.



Unlock greatness with the PUMA Spectra Pack, available on pre-sale from April 2nd at PUMA.com and key football accounts, with global release on April 8th at PUMA.com, PUMA stores and at leading football retailers worldwide.

Herzogenaurach, Germany, april 15, 2021
SUPER-FAST MEETS ULTRA-SOFT: INTRODUCING THE PUMA LAZERTOUCH PACK
Sports company PUMA has today launched the Lazertouch Pack, combining premium leather editions of the FUTURE Z 1.1 and the ULTRA 1.2 football boots with PUMA exclusive, cutting-edge Lazertouch technology to enhance both touch and feel on the ball.

Super-fast meets ultra-soft in the new Lazertouch Pack by PUMA, introducing a classic black leather upper to the next generation FUTURE Z and ULTRA. The patented Lazertouch technology allows for a variety of specially crafted textures and graphics to be embossed onto the leather upper. The reengineered premium upper treated with advanced Lazertouch technology at key contact zones delivers impeccable touch and feel on the ball at any time, pitch or pace.



The FUTURE Z 1.1 has been crafted to enhance the playing style of the world’s most creative and entertaining players. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The premium leather upper enhanced with Lazertouch technology combine to provide superior touch and ball control. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to drive the opposition craZy.

Engineered for ultimate speed, the ULTRA 1.2 leaves the opposition in the dust. The ULTRA Lazertouch edition provides superior stability, durability and traction for explosive forward motion, speed and acceleration. The feeling of velocity is built into the design by combining a premium Lazertouch leather upper with an instinctive Peba SpeedUnit outsole, creating the ultimate weapon for speed and touch.



The lightweight Peba SpeedUnit outsole features a split sole design inspired by PUMA’s track running heritage. The soleplate combines subtle spikes in the forefront and V-shaped studs configured for lightning speed and acceleration.

The PUMA Lazertouch Pack is available from April 15th at PUMA.com and at leading football retailers worldwide.

Herzogenaurach, germany, april 18, 2021
PUMA AND BVB LAUNCH SPECIAL EDITION RETRO JERSEY IN TRIBUTE TO THE CLUBS MOST CELEBRATED ERA
Sports company PUMA has today launched an exclusive special edition retro Borussia Dortmund jersey in black and neon yellow in honor of their success in the 90’s, during which time BVB captured the UEFA Champions League and two German Championships.

Every era has its own history and with each era we associate our own heroes and stories, special moments and in this case, a color. When you think of BVB in the 90’s, you automatically picture heroes of that time in their neon-colored jerseys. For the first time in almost 30 years, Borussia Dortmund will be back on the pitch in a unique neon yellow jersey for Sunday’s clash with old rivals Werder Bremen.

Following many historic duels during this time Werder Bremen are the perfect opponents. Bremen were BVB’s strongest competition during the 90’s including a historic battle for the 1995 Championship title, the first black and yellow championship in decades.

The jersey celebrates the heroes of one of BVB’s most successful eras by integrating images of BVB legends Michael Zorc, Karl-Heinz Riedle, Lars Ricken, Matthias Sammer, Julio Cesar, Knut Reinhardt, Stephane Chapuisat, Stefan Klos, Jörg Heinrich, Paul Lambert, Flemming Povlsen, Paulo Sousa, Heiko Herrlich and Günter Kutowsk into the fabric with a special message: “Every era begins with the will of its heroes.”

Celebrate the past to guide your future with the special edition BVB jersey, available April 18th at PUMA.com, BVB online stores and key football accounts.

herzogenaurach, germany, april 22, 2021
PUMA UNVEILS INNOVATIVE CREATIVE DIRECTION FOR NEW FEDERATION AWAY JERSEYS

Global sports company PUMA has today launched groundbreaking and innovative new football kit designs for its 2021 Federation Away kits to be worn by the men’s, women’s and youth teams. The kits launch as part of PUMA’s ‘Only See Great’ platform, celebrating the unique cultural identity of PUMA’s leading federations: Italy, Austria, Czech Republic and Switzerland.

Looking to the major championships and beyond, teams must only see great: in every game, every action, every opportunity. Great is a vision. Inspired by the ‘Only See Great’ platform, PUMA reaches beyond the status quo to innovate and craft new creative directions for its key Federation Away kits, blurring the lines between football and fashion.


Each jersey symbolizes the national pride and identity of each nation. The kits are not only for the eleven players on the pitch, the 23-man playing squad or the federation, but for the countries and the millions of people they represent. To achieve this contemporary design, PUMA reimagined the positioning of kit marques and symbols, elevating the identity and visualization of the country name and flag colors by weaving them into the fabric. An additional key feature is the federation emblems of the teams has been tonally embossed throughout the jersey creating a unique visual aesthetic.


“Our new federation kits reimagine traditional kit design,” said Heiko Desens, Global Director Creative and Innovation. “Our aim was to create groundbreaking designs that bring newness and energy. Each kit celebrates national pride, inspiring our teams to achieve greatness at this summer’s major championships. We want to continue to push the boundaries, and this is just the beginning of an exciting new direction for PUMA.”


Wear your colors with pride. The PUMA Italy, Czech Republic and Switzerland Away kits are available from April 22nd at PUMA.com, PUMA stores and leading retailers worldwide. The PUMA Austria Away kit is available on pre-sale from April 22nd at ÖFB and PUMA stores before the global release on April 24th.

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ITALY

Made for millions. The new Italy Away kit celebrates all of Italy by featuring the country name and flag colors in a bright, brilliant graphic alongside the centrally aligned FIGC emblem and PUMA Cat. Navy blue accents add an elegant finishing touch to the white Away jersey. 

SWITZERLAND

Suisse is us. Packed with national pride, the new Away kit takes the Switzerland identity to new levels. The country name takes over the central position on a classic white jersey alongside the centrally aligned country flag and PUMA Cat. Red accents and a subtle tonal repeat of a swiss cross complete the design. 

AUSTRIA

Stand for Österreich. The new Austria Away kit celebrates community and togetherness, placing the country name and flag colors at the center of the design. The ÖFB federation emblem forms a tonal repeat graphic throughout, complemented by the centrally aligned PUMA Cat.  

CZECH REPUBLIC

This is the Czech Republic. Charged with pride and meaning, the new Away kit features the country name as the central element of the design, complemented by red and blue accents and a centrally positioned FACR federation emblem. 

Herzogenaurach, Germany, May 11, 2021
‘MOVE LIKE MILAN’

PUMA & AC MILAN UNVEIL NEW HOME KIT CELEBRATING MODERN MILAN LAUNCHED BY AC MILAN WOMEN

Global sports company PUMA has today unveiled the new AC Milan 2021/22 Home kit to be worn by the Women’s, Men’s and youth teams. For the first time in Serie A history, a Women’s team will debut a club’s Home kit on pitch when AC Milan’s Women’s team take on Sassuolo in their penultimate Serie A fixture next weekend. The Men’s team will follow by wearing the new Home kit on May 16 against Cagliari at the San Siro.

The new AC Milan Home kit takes inspiration from the energy, creativity and style of Milan. The new kit celebrates what it means to ‘Move Like Milan’, reflecting the rapid acceleration of the city’s culture as Milan reinvents itself. With respect to tradition and a commitment to innovation, ‘Move Like Milan’ is to move with passion and elegance striving to be more than a just a football club.

The jersey features Milan’s iconic red and black stripes reinterpreted at various widths in a single, symmetrical design, celebrating the creative balance of tradition and modernity giving rise to a new Milan, from the pitch to the streets to the city skyline.

As a horizon of modern skyscrapers emerges in the city, so does a new state of mind. The Milanese are embracing international influences at a striking pace, setting their sights on the future, eager to spark a new era of creativity and innovation for the ever-elegant metropolis.

 

The two captains of AC Milan’s Women’s team and Men’s team, Valentina Giacinti and Alessio Romagnoli shared their comments on the new Home kit designed by PUMA.

Giacinti said, “I’m really excited to be wearing this kit on the pitch for the first time in our next game. I love the design, modern yet traditional, and how it has been influenced by the city of Milan.”

Romagnoli added, “Wearing the red and black colors day in and day out gives me immense pride. The new kit looks really modern, and you can truly see where the inspiration for the stripes comes from – it is a great representation of Milan’s new and expanding skyline.”

“AC Milan as a club is a mirror of the energy and spirit of the city of Milan,” said Casper Stylsvig, Chief Revenue Officer at AC Milan. “We are very proud to be launching our new Home kit today and debuting it on the pitch for the first time with our Women’s team. Once again PUMA’s new jersey captures the true essence of Milan, a unique blend of football, fashion and culture that truly sets this club and this city apart.”

 

Established in 2018, AC Milan’s Women’s team represents a bold new era in the club’s rich history and an important part of the vision and the future of the club with its identity, values and objectives, which has already generated value on and off the pitch just three years since its creation. Through PUMA’s #SheMovesUs platform, PUMA embrace the club’s commitment to support and celebrate Women’s football by debuting the new Home kit on-pitch with the AC Milan Women’s team.

“Together, AC Milan and PUMA celebrate women who move together to achieve and connect – through sport, culture and values,” said Matthias Baeumer, General Manager BU Teamsport. “AC Milan is built on innovation, community, integrity and inclusiveness and we wanted to celebrate the representation of this historic club and the changing identity of the city of Milan in both our kit design and our communication, by elevating AC Milan Women’s team.”

In celebration of the ‘Move Like Milan’ Home kit campaign, PUMA and AC Milan have embraced the creative spirit of the club and the city by partnering with three Milanese design and fashion Universities to deliver a series of workshops and design masterclasses, hosted by leading PUMA creatives to help mentor the next generation of young designers.

The new AC Milan Home jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

The new AC Milan Home kit will be available from May 11 at PUMA.com, PUMA stores, AC Milan official stores, store.milan.com and at select retailers worldwide.



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herzogenaurach, germany, may 21, 2021
(RE)MAKE HISTORY:PUMA AND BORUSSIA DORTMUND REVEAL NEW HOME KIT FOR THE 21/22 SEASON
Global sports company PUMA has today launched the new Borussia Dortmund Home Kit for the 2021/2022 season to be worn by the Men’s, Women’s and youth teams. BVB will debut the new Home kit in the last home game of the season against Bayer 04 Leverkusen.

BVB (RE)MAKE HISTORY. Aiming to spark a new era of brilliant play and success, BVB look within to celebrate the club’s proud history, paying tribute to iconic designs from the club’s past and the legends who wore them.

The new jersey features Dortmund’s traditional yellow, with thin black stripes placed on the sleeves adding a classic contrast to the yellow and features the latest in performance innovation.

The new Home jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

Honor the past and look to the future with the new BVB Home kit available from May 21st at PUMA.com, PUMA stores, in the BVB online shop and at specialist retailers worldwide.

HERZOGENAURACH, germany, june 1, 2021
PUMA DROPS NEW NJR BRAZIL COLLECTION
Sports company PUMA has today unveiled the NJR BRAZIL Collection featuring the FUTURE Z 1.1 NJR football boot, NJR apparel range and accessories in tribute to Neymar Jr.’s journey to the Copa América.

From the beaches of Santos to the biggest stage in South America. Football dreams come to life in the new NJR BRAZIL Collection.

The collection is inspired by Neymar Jr.’s proud heritage and love for his home country Brazil. The custom FUTURE Z 1.1, apparel range and accessories utilize Neymar Jr.’s signature PUMA logo and number 10 logo to create a vibrant all-over graphic print in Brazil blue, yellow and green. The custom font is inspired by the pichação found on the streets of São Paolo.

The FUTURE Z 1.1 NJR has been crafted to enhance the playing style of the world’s most entertaining player. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to drive the opposition craZy.

The custom Brazil blue, yellow and green NJR graphic is displayed in a repeated pattern on both the sockliner and soleplate to create a beautiful tribute to Neymar Jr.’s beginnings. Additional personalization’s are included on both boot laces. Printed on the right boot lace is ‘Dream Chaser’ and on the left boot lace ‘Tudo Passa’ (everything passes), two statements that hold great meaning to Neymar Jr.

The NJR BRAZIL apparel includes the Neymar Jr. Graphic Jersey, Neymar Jr. Shorts (blue and green), Neymar Jr. Tee, Neymar Jr. Training Pant, Neymar Jr. Hoody, all in adult and junior sizes and the Neymar Jr. Baseball Cap. The accessories include the Neymar Jr. ULTRA Light Strap, Neymar Jr. Backpack, Neymar Jr. Gym Sack and Neymar Jr. Fan Ball, Mini Ball and Graphic Ball.

The FUTURE Z 1.1 NJR is available from June 1st with the NJR BRAZIL apparel and accessories available from June 5th at PUMA.com, PUMA stores and select retailers worldwide.

herzogenaurach, germany, june 1, 2021
PUMA BRINGS THE FIRE WITH THE NEW ACCELERATE MATCH BALL FOR THE 2021/22 LALIGA SEASON
Sports company PUMA and LaLiga have today unveiled the official match football for the 2021/22 LaLiga season: the ACCELERATE. The main ball for the LaLiga season combines a traditional white base with explosive red, yellow and orange tones to encapsulate the energy of fire.

The ACCELERATE match ball is the perfect ball for accuracy and rapid action. It symbolizes the creation of energy brought to the game by PUMA players such as Luis Suárez, Antoine Griezmann, Jan Oblak, Raphaël Varane, Suso, Jules Koundé and Marc Bartra.

The ACCELERATE’s design provides optimal visibility on pitch and due to its eight large panels, permits exceptional connection with the ball enabling pure touch and striking capabilities. The ACCELERATE is FIFA approved, a synonym for high performance with a fresh new design that incorporates cutting-edge technology and high frequency molding to provide perfect sphericity, maintaining the balls shape and reducing water absorption. The aerodynamic surface is 1.2mm textural 3D PU, making it more resistant to abrasion and wear. POE foam is added to increase touch sensitivity, providing a firmer feel and better bounce consistency.

The ACCELERATE 2021/22 LaLiga match ball is available from June 1st at PUMA.com and at select retailers worldwide.

 

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