Herzogenaurach, Germany, November 12, 2022
THE PUMA KING PLATINUM 21 RALLYE
Honoring Porsche 911’s legacy in motorsport, PUMA takes you back to where it all started: the 1965 Rallye Monte Carlo.

Hailing over 50 years of heritage and legacy, the KING Platinum 21 Rallye is made for the modern playmaker. As football gets faster and faster, control is key, so this KING takes its signature look and upgrades your game to the next level. Made for the ultimate touch and control, the KING Platinum 21 Rallye has a PUMA White base color with the iconic Porsche Rallye logo.

 

The KING Platinum 21 Rallye features KINGForm technology: a rib structure that fuses to the super-soft leather upper in key contact areas to deliver superior touch and increased responsiveness. The KING combines an aggressive MoveKontrol Plate outsole for optimized traction and specially crafted KomfortSystem for next-level comfort with super-soft anatomical padding and a knitted tongue for a natural snug fit.

 

Catch the PUMA KING Platinum 21 Rallye available from November 12th at PUMA.com, PUMA stores and select retailers worldwide.

 

Herzogenaurach, Germany, November 17, 2022
THE FUTURE NJR DREAM CHASER COLLECTION
Calling all Dream Chasers. The new FUTURE NJR Dream Chaser is the football boot Neymar Jr. will be wearing at this winter’s major championship.

More adaptive and comfortable than ever, the FUTURE is all about innovation and pushing the boundaries of technology for players who shape the game to their vision and skill. With the FUTURE you don’t have to lace up to lock in. The second-generation FUZIONFIT+ technology adapts to the shape of your foot to give you the perfect balance of support and flexibility in each of the key zones, ensuring optimal fit and performance, with or without laces.

The FUTURE features Advanced Creator Zones that are engineered to enhance ball grip and provide softness in the forefoot, which is key for optimal control and touch when dribbling, passing, and finishing. The lightweight Nano Grip sockliner insole minimizes foot slippage inside the boot, allowing you to maintain power transfer for explosive multi-directional movements.

 

The Dynamic Motion System outsole is designed for optimal traction. The super lightweight
PEBA tooling system, with its eye-catching soleplate reduces weight and provides a solid base
to generate devastating accelerations, movements, and skills in all directions.

As part of the NJR Dream Chaser collection, PUMA celebrates brilliant football and chasing
dreams with a bespoke capsule that includes the Neymar Jr. jacket, pants, tee, beanie and
footballs featuring Neymar Jr.’s logo, signature, and diamond football graphic.

The collection is all about being yourself, backing yourself and staying loyal to your own: from
the streets of Sâo Paulo to the world’s biggest stage.

 

The FUTURE NJR Dream Chaser football boot and collection are available from November 17th at PUMA.com and at leading football retailers worldwide.

 

Herzogenaurach, Germany, December 21, 2022
Keep Warm and Stay Blue with The Manchester City Winter Pack

Global sports company PUMA and Manchester City have today launched the Winter Pack full of ice-cold style to keep you warm during the blue winter months. Don’t let anything stand between you and your team – especially not the weather.

The new capsule collection features an oversized Manchester City winter jersey, reversible half-zip jacket, and RE:Fill padded jacket, so you can keep warm and singing the blues all year round, no matter where or when City play.

 

The oversized winter jersey features dryCELL performance technology designed to wick moisture from the body and keep you free of sweat and is made with at least 50% recycled material. The half-zip reversible jacket includes ULTRAWEAVE, ultra-light, 4-way stretch fabric engineered to reduce weight and friction.

 

The jacket also includes warmCELL breathable warm weather technology designed to trap heat close to your body and keep you warm. The jacket is made with at least 50% recycled material as a step toward a better future.

 

Stay warm and keep blue with the Manchester City Winter Pack available from December 21st at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide.

 

Herzogenaurach, Germany, December 21, 2022
PUMA Launches First Collaboration with Memphis Depay Clothing’s Blind and Deaf To The World Label

PUMA and Memphis Depay have today launched their first collection in partnership with Memphis’ BADTTW clothing label – the premium sublabel of Memphis Depay Clothing (MDC).

Not only has he been making waves on the pitch, but Memphis also takes his creative spirit and infuses his style into PUMA’s iconic T7 inspired t-shirts, jackets, and track pants. The collection is a fresh new take on classic styles featuring gender neutral colors.

The collection is a representation of Memphis’ love for fashion and passion for helping the next generation. The capsule utilizes blue wash and pristine color tones throughout the ultra-slick garments. PUMA’s jumping cat logo combines with Depay’s BADTTW wordmark with a bespoke graphic created by Memphis that is placed across the back of the t-shirt and jacket.

 

“I love to express myself and be creative with what I wear. I love that PUMA gives me the platform to be creative and let me do my thing, “said Memphis Depay. “They have given me creative freedom on the iconic T7 tracksuit, which to me is a real honor knowing so many legends have worn it. I love what PUMA brings to the pitch, but a special part of our relationship is being able to work on passion projects outside of football. The BADTTW logo connects with me on many levels: fingers in both ears when I score. Blind and deaf to the world. It strengthens my focus and makes me stronger. I want my brand to convey that. This is the start of numerous exciting projects I have planned with PUMA.”

 

The PUMA x BADTTW collection is available from December 21st at 9:00am CET at PUMA.com, PUMA stores and at specialist retailers worldwide.

About BADTTW
BADTTW is the premium sublabel of Memphis Depay Clothing. BADTTW or Blind and Deaf To The World, is a nod to Depay’s beloved goal celebration, but also a mentality of focus; tunnel vision, and blocking out negativity. BADTTW serves as a platform to inspire the next generation to follow their dreams and reach their goals. The platform also supports Ghanaian charities helping children with vision and hearing loss.

PUMA
Herzogenaurach, Germany, December 31, 2022
MOVE UP A GEAR WITH THE BMW MMS ULTRA SL

Take your game into overdrive with the BMW MMS ULTRA SL, inspired by BMW M Motorsport race cars.

The limited-edition football boot combines high-performance lightweight materials and innovative technology with bold graphics and iconic co-branding that means one thing and one thing only: The race to the top of the table is on.

The gravity-defying ULTRA SL has been constructed to unleash your top speed. The ULTRA is crafted from high-performance ULTRAWEAVE material. An ultra-thin woven upper with super-lightweight yarns for optimal lightweight support. The upper features a special GripControl Pro skin that provides an enhanced texture for decisive command over the ball and is combined with an ultra-lightweight PEBAX outsole for lightning-fast acceleration. The ULTRA SL upper is made with at least 30% recycled content as a step toward a better future.

The new BMW MMS ULTRA SL will debut on pitch with Manchester United’s electrifying Antony when they take on Wolverhampton Wanderers on December 31st.

The BMW MM ULTRA SL in Fiery-Red, Strong-Blue and PUMA White colorway is available from December 31st at PUMA.com and at leading football retailers worldwide.

HERZOGENAURACH, GERMANY, JANUARY 11, 2020
PUMA AND NEYMAR JR. INVITE YOU INTO THE WORLD OF FUTURE Z

Sports company PUMA has today presented the groundbreaking new FUTURE Z 1.1 football boot. Prepare to LOCK IN and DRIVE THEM CRAZY with the GAME.ON. edition of the FUTURE Z, to be worn by the world’s most dynamic and creative playmakers – Neymar Jr., James Maddison, Eugénie le Sommer, Marco Reus and Dzsenifer Marozsán.

The FUTURE Z has been engineered to enhance the playing style of the world’s most exciting and entertaining players. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The upper is made from an innovative new knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A cutting-edge new Dynamic Motion System outsole has been developed for advanced traction to drive the opposition crazy.

“The biggest innovation of the FUTURE Z is the FUZIONFIT+ compression band, placed at the mid-foot,” said Lilly Cocks, Developer Teamsport Footwear. “The band was developed using a special combination of polyester and spandex yarns, along with special technical yarns to create the perfect balance of compression, comfort and durability, giving the wearer that second-skin feeling.”

PUMA continues to push boundaries with the FUTURE Z by developing a lightweight new tooling system – the Dynamic Motion System outsole. The eye-catching Z-shaped soleplate reduces weight, provides 360-degree lock-in around the foot and maintains a stable plate for playmakers to perform devastating accelerations, movements and skills. 

The FUTURE Z has been designed with the help of medical staff from some of PUMA’s top clubs from around the world to ensure the boot has the optimal stud configuration, including the placement of the middle stud at the pivot point of the boot to enhance rapid changes of direction. 

“Fit and comfort are essential for agile, creative playmakers. To support this type of player we developed the outsole from a super lightweight PEBA material that has undergone vigorous testing through the development stage. During 20-meter agility tests, players achieved on average 3% faster times when wearing the FUTURE Z in comparison to wearing its predecessor,” said Florian Nemetz, Senior PLM Manager Teamsport Footwear. “The boot has been developed using key insights and analysis which has enabled us to innovate and evolve the FUTURE silo, whilst maintaining the FUTURE DNA.” 

LOCK IN and DRIVE THEM CRAZY with the PUMA FUTURE Z football boot, launching in the yellow-alert and PUMA black GAME.ON. colorway. Available on pre-sale from January 11th at PUMA.com and specialist football accounts, with the global release on January 21st at PUMA.com, PUMA stores and at leading football retailers worldwide.

Herzogenaurach, germany, February 04, 2021
MEET THE DEADLIEST DUO YOU WILL NEVER SEE COMING THE PUMA ECLIPSE PACK
Sports company PUMA has today launched the Eclipse Pack, made to move with stealth, style and speed past everyone and everything that stands in your way. The pack features the first blackout edition of the groundbreaking FUTURE Z and the latest ULTRA to form the deadliest duo in the game.

The FUTURE Z has been engineered to enhance the playing style of the world’s most exciting and entertaining players. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The upper is made from an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to drive the opposition craZy.

 

The latest evolution of the UTLRA features an ultra-lightweight MATRYXEVO upper to provide superior stability, durability and traction for explosive forward motion, speed and acceleration. The feeling of velocity is built into the explosive design by combining the fully engineered MATRYXEVO upper with an instinctive Peba SpeedUnit outsole, creating the ultimate weapon of speed.

The lightweight Peba SpeedUnit outsole features a split sole design inspired by PUMA’s track running heritage. The soleplate combines subtle spikes in the forefront and V-shaped studs configured for lightning speed and acceleration. A thin GripControl Pro skin is applied in key areas to provide complete control on the ball at uncatchable speeds.

The PUMA Eclipse Pack is available from February 4th at PUMA.com, PUMA stores and at leading football retailers worldwide.

herzogenaurach, germany, february 11, 2021
TWO ICONS OF FAST UNITE FOR THE LIMITED-EDITION PUMA KING PLATINUM 911 LEGACY
Sports company PUMA has today launched a new spin on the classic PUMA KING. Introducing the PUMA KING Platinum 911 Legacy football boot. A partnership inspired by two celebrated designs; the Porsche 911 first launched in 1964 and the PUMA KING dating from 1968. The icons of fast are back at it again.

The KING Platinum 911 Legacy pays tribute to the iconic sports car with 911 pairs in a striking Poppy Red colorway. The new, limited-edition, highly engineered boot has the latest in performance technology. The super-soft K-Leather upper is enhanced with 3D touch texture and PUMA exclusive Lazertouch technology for refined touch and feel on the ball.

The fit is enhanced with a snug knitted tongue and the ultra-modern slim silhouette combined with the super lightweight ‘RAPIDSPRINT’ outsole make the PUMA KING Platinum 911 Legacy the fastest and lightest PUMA KING ever.

The PUMA KING Platinum 911 Legacy is available from February 11th at PUMA.com and at leading football retailers worldwide.

herzogenaurach, germany, march 04, 2021
LIGHT UP THE GAME WITH THE PUMA ULTRA SL 21
Sports company PUMA has today unveiled the gravity-defying ULTRA SL 21 football boot, designed to light up the game with uncatchable speed. 

Speed is in PUMA’s DNA. The ULTRA SL 21 continues PUMA’s mission to innovate and develop the lightest, fastest boots in the game. Featuring graphics inspired by the mystical northern lights, the specialized upper is made of a thin woven mesh and coated with an advanced, ultra-thin TPU skin to create a lightweight, durable upper able to withstand explosive speeds.

The outsole is constructed with exclusive Pebax tooling technology to support energy transfer when accelerating at lightning speeds. Combined with the innovative new upper, this lightweight stable plate makes the ULTRA SL 21 one of the fastest, most elusive football boots available today.

The PUMA ULTRA SL 21 will make its on pitch debut when Antoine Griezmann takes to the pitch in the upcoming Barcelona vs Club Atlético Osasuna LaLiga fixture on March 6th.

Infuse supernatural speed into your game with the PUMA ULTRA SL 21, available from March 4th at PUMA.com, PUMA stores and at leading football retailers worldwide.


Herzogenaurach, germany, april 2, 2021
“ONLY SEE GREAT”: UNLOCK GREATNESS WITH THE SPECTRA PACK
Sports company PUMA has today launched the Spectra Pack, as part of PUMA’s ‘Only See Great’ platform, aimed to spark a spirit of optimism, self-belief, hope and community in a year PUMA hope will bring moments of greatness in sport.

The Spectra Pack features the FUTURE Z 1.1 and ULTRA 1.2 football boots in bright, brilliant graphics inspired by bands of refracted color, pushing you to see beyond the ordinary and create moments that give meaning and importance to the sport: from the final rounds of the club season to the finals of major international championships. 

Great is everywhere. It’s in the streets, on the pitches and the parks. It is a promise you make to yourself to never look back and to never back down. No matter what. Great starts when you look past mediocre, ok and good, Now is the time to ‘Only See Great’.

The FUTURE Z 1.1 has been crafted to enhance the playing style of the world’s most creative and entertaining players. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to drive the opposition craZy.

The ULTRA 1.2 has been engineered for ultimate speed. For the players who leave the opposition in their dust. The ULTRA features an ultra-lightweight MATRYXEVO upper to provide superior stability, durability and traction for explosive forward motion, speed and acceleration. The feeling of velocity is built into the explosive design by combining the fully engineered MATRYXEVO upper with an instinctive Peba SpeedUnit outsole, creating the ultimate weapon for speed.

The lightweight Peba SpeedUnit outsole features a split sole design inspired by PUMA’s track running heritage. The soleplate combines subtle spikes in the forefront and V-shaped studs configured for lightning speed and acceleration. A thin GripControl Pro skin is applied in key areas to provide complete control on the ball at uncatchable speeds.



Unlock greatness with the PUMA Spectra Pack, available on pre-sale from April 2nd at PUMA.com and key football accounts, with global release on April 8th at PUMA.com, PUMA stores and at leading football retailers worldwide.

Herzogenaurach, Germany, april 15, 2021
SUPER-FAST MEETS ULTRA-SOFT: INTRODUCING THE PUMA LAZERTOUCH PACK
Sports company PUMA has today launched the Lazertouch Pack, combining premium leather editions of the FUTURE Z 1.1 and the ULTRA 1.2 football boots with PUMA exclusive, cutting-edge Lazertouch technology to enhance both touch and feel on the ball.

Super-fast meets ultra-soft in the new Lazertouch Pack by PUMA, introducing a classic black leather upper to the next generation FUTURE Z and ULTRA. The patented Lazertouch technology allows for a variety of specially crafted textures and graphics to be embossed onto the leather upper. The reengineered premium upper treated with advanced Lazertouch technology at key contact zones delivers impeccable touch and feel on the ball at any time, pitch or pace.



The FUTURE Z 1.1 has been crafted to enhance the playing style of the world’s most creative and entertaining players. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The premium leather upper enhanced with Lazertouch technology combine to provide superior touch and ball control. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to drive the opposition craZy.

Engineered for ultimate speed, the ULTRA 1.2 leaves the opposition in the dust. The ULTRA Lazertouch edition provides superior stability, durability and traction for explosive forward motion, speed and acceleration. The feeling of velocity is built into the design by combining a premium Lazertouch leather upper with an instinctive Peba SpeedUnit outsole, creating the ultimate weapon for speed and touch.



The lightweight Peba SpeedUnit outsole features a split sole design inspired by PUMA’s track running heritage. The soleplate combines subtle spikes in the forefront and V-shaped studs configured for lightning speed and acceleration.

The PUMA Lazertouch Pack is available from April 15th at PUMA.com and at leading football retailers worldwide.

Herzogenaurach, germany, april 18, 2021
PUMA AND BVB LAUNCH SPECIAL EDITION RETRO JERSEY IN TRIBUTE TO THE CLUBS MOST CELEBRATED ERA
Sports company PUMA has today launched an exclusive special edition retro Borussia Dortmund jersey in black and neon yellow in honor of their success in the 90’s, during which time BVB captured the UEFA Champions League and two German Championships.

Every era has its own history and with each era we associate our own heroes and stories, special moments and in this case, a color. When you think of BVB in the 90’s, you automatically picture heroes of that time in their neon-colored jerseys. For the first time in almost 30 years, Borussia Dortmund will be back on the pitch in a unique neon yellow jersey for Sunday’s clash with old rivals Werder Bremen.

Following many historic duels during this time Werder Bremen are the perfect opponents. Bremen were BVB’s strongest competition during the 90’s including a historic battle for the 1995 Championship title, the first black and yellow championship in decades.

The jersey celebrates the heroes of one of BVB’s most successful eras by integrating images of BVB legends Michael Zorc, Karl-Heinz Riedle, Lars Ricken, Matthias Sammer, Julio Cesar, Knut Reinhardt, Stephane Chapuisat, Stefan Klos, Jörg Heinrich, Paul Lambert, Flemming Povlsen, Paulo Sousa, Heiko Herrlich and Günter Kutowsk into the fabric with a special message: “Every era begins with the will of its heroes.”

Celebrate the past to guide your future with the special edition BVB jersey, available April 18th at PUMA.com, BVB online stores and key football accounts.

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