Global sports company PUMA and the Egypt Football Association have announced a long-term extension of their partnership, which was first established in 2019. PUMA will continue as the Principal Partner of the Egypt Football Association, the Global Technical Supplier, and the Official Licensed Partner.

PUMA continues its strong heritage in Africa by extending their partnership with Africa’s most successful Football Association, who have won the Africa Cup of Nations seven times. Under the new terms, PUMA will continue to supply performance apparel that includes bespoke kits for the men’s, women’s, and youth teams, and utilize the style, tradition and culture of Egypt to develop lifestyle heritage products. The new deal will also see PUMA become the Egyptian League’s ball sponsor.

“This is a fantastic next step for our partnership with Egypt, two brands with a focus on diversity, inclusivity, innovation, performance and football culture,” said Paolo La Placa, PUMA Senior Teamhead Sports Marketing. “PUMA has a strong connection to African football and will continue to invest and support football in the continent. We have a fantastic partnership with Egypt with many successful titles and look forward to continuing our great relationship as we work to give the Egyptian fans a shirt to be proud of and celebrate the Egyptian culture through product and innovation.”

“We are happy to announce our new deal with PUMA as our official Technical Sponsor in a very prosperous contract that benefits Egyptian Football,” said Gamal Allam, President of EFA.

“I have been a PUMA athlete for a large part of my career, and I am delighted at the announcement that the partnership will continue. PUMA has been a huge part of African football for many years, and we hope this will continue. We have had many successes with PUMA, and they provide our team with world-class equipment to perform at our best,” said Ahmed Hegazi, Egypt International.

The Manchester City Chinese New Year Collection lands at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide from January 10th.

The PUMA ULTRA Supercharge edition is available from January 19th at PUMA.com and at leading football retailers worldwide.

Apart from the redesigned upper, The KING also features a new lightweight outsole with an external heel counter, KING stability spine and conical studs, so you have as much control over your movements as you do over the ball. The KING includes a lightweight removable sockliner with NanoGrip technology to keep the foot locked in place to minimalize any loss of power when changing direction.

Supercharged for her, the new KING follows on from the FUTURE and ULTRA with a custom women specific fit. The new KING women’s combines the latest KING technology with measurements such as volume and instep height engineered for a woman’s foot.

The new KING will debut on pitch with Granit Xhaka, Ingrid Engen, Nabil Fekir, Lena Lattwein and more.

The new KING debuts in the PUMA KING Supercharge edition, which will be on sale starting March 2nd at PUMA.com, PUMA stores and specialist football retailers. 

PUMA also hosted activations with Sherida Spitse (Netherlands and Ajax) in Amsterdam, Maya Le Tissier (Manchester United) in Manchester and at the end of March Madelen Janogy (Hammerby IF and Sweden), Jonna Andersson (Hammerby IF and Sweden), Adelina Engman (Hammerby IF and Finland) and Maika Hamano (Hammerby IF and Japan) will be hosting an event Stockholm.

The aim of the activations is to get girls playing football and bring them together with female role models who inspire them. The Brilliance Pack also provides female players with the right fit and technology to support they're on pitch needs to perform at their best.

“PUMA first introduced a women’s specific fit over two years ago and we have continued to refine and roll out this offering across all of our silos”, said Stephanie Vieira, Product Line Manager Teamsport Footwear, PUMA. “We feel it is important to support our female athletes with the best equipment with a fit that is tailored to the anatomical shape of a women’s foot.”

The FUTURE women’s combines the latest FUTURE technology with measurements engineered specifically for a women’s foot - such as volume and instep height, resulting in a comfortable fit that will drive opponents crazy just like Julia Grosso throughout the 90 minutes, match after match.

The FUTURE features an adaptive FUZIONFIT360 upper that combines a dual mesh, stretchy knit with the eye catching, PUMA exclusive PWRTAPE to lock down the foot for the ultimate fit. The FUTURE also integrates a dual-density Dynamic Motion System outsole to enhance stability, agility and traction.

The ULTRA women’s was the first PUMA silo to offer the women’s specific fit and has continued to evolve by putting women first, specifically curated to match the anatomical shape of a woman's foot combined with state-of-the-art ULTRA technology. Designed with minimal weight in mind for maximum speed and a high-performance, the ultra-lightweight ULTRAWEAVE upper allows players to channel their inner Fridolina Rolfö when flying down the wings, with an edge that can be the difference between winning or losing.

With the return to the pitch of the KING of football boots, PUMA has introduced a women specific KING. Built to be the King of Control, the non-animal-based K-BETTER™ upper material takes the signature KING touch, comfort and durability to the next-level, whilst maximum maneuverability is achieved through a lightweight outsole with external heel counter, integrated stability spine and conical studs - to be worn by midfield maestro Ingrid Engen.

“Women’s football has always been a priority for PUMA and the Brilliance Pack continues this commitment”, said Dominique Gathier, Senior Head of Product Line Management Teamsport Footwear, PUMA. “It is important for us to support the women's game and hosting global activations with our PUMA talent is a great way to help support girls that want to play football.”

As a step toward a better future, all three boot uppers are made with at least 20% recycled materials.

Celebrate the Brilliance of women's football with The Brilliance Pack, available from March 21^st at PUMA.com, PUMA stores and select retailers worldwide.

When you lace up in ULTRA, you’re too fast for them with the help of an ultra-lightweight 2 ULTRAWEAVE upper for maximum speed, PWRPRINT support, and a dual-density SPEEDPLATE outsole for next-level traction and propulsion. After all, when it comes to football and speed, more is more, and too much is just right. 

As a step toward a better future, the upper of the FUTURE and ULTRA is made with at least 20% recycled materials.

Chase Glory with the Pursuit Pack available on pre-sale from March 30th at PUMA.com and specialist retailers and available on global release from April 6 th .

Apart from the redesigned upper, The KING also features a new lightweight outsole with an external heel counter, KING stability spine and conical studs, so you have as much control over your movements as you do over the ball. The KING includes a lightweight removable sockliner with NanoGrip technology to keep the foot locked in place to minimalize any loss of power when changing direction.

Chase glory with the PUMA KING Pursuit edition available from April 27th at PUMA.com, PUMA stores and specialist football retailers worldwide.

Inspired by Christian’s very own tattoos, this collection features eagle wings and tiger eyes in striking geometric designs appearing on all products. “When collaborating with PUMA on my second collection, the inspiration behind the design elements you will find throughout were two of my favorite tattoos,” said Pulisic. “Each tattoo I have represents a special piece of my journey and how I got here. I’m excited to bring this collection to soccer players everywhere and inspire them to accomplish any goal they set their mind to.”

The new collection features the return of the unbeatable ULTRA ULTIMATE, designed to be ‘Too Fast for Them’. This cleat boasts a lightweight ULTRAWEAVE upper and a firm ground sole plate that helps get you to the ball faster and pick out the bottom corner. The ULTRA ULTIMATE has been crafted to deliver the game’s fastest football boot. The collection also features the CP10 Graphic Ball and the CP 10 Backpack with ballnet, with the CP logo present throughout. Wear your wins on your sleeve in the latest CP signature collection, available exclusively on the PUMA app starting May 16th and on May 18th on PUMA.com, DICK’s Sporting Goods, and select soccer specialty retailers worldwide.

This season, MMQ continues to provide a premium take on classic PUMA sportswear silhouettes through clean and minimalistic styles. Coming in a polished color scheme of grey, navy blue, dark green, and orange, the line offers a selection of tees, sweatpants, and hoodies, alongside a ripstop jacket and pants. These elevated items allow one to be both comfortable and stylish.

The latest MMQ line drops on PUMA.com, PUMA stores and select retailers. 

Set the game alight with the PUMA Flare pack featuring the devastatingly fast ULTRA 1.4 and the gravity-defying FUTURE Z 1.2 in blazing Festival Fuchsia, Neon Citrus and Parisian Night colorways available from January 20^th at PUMA.com, PUMA stores and select retailers worldwide.

Write your story with the PUMA Origin pack featuring the super-fast ULTRA 1.3 and the gravity-defying FUTURE Z 1.2 in MAGENTA, Black and Green Glare colorways with graphics inspired by superhero origin stories, available from January 31st at PUMA.com, PUMA stores and select retailers worldwide.

The all-new PUMA KING Platinum 21 Vegan in Ivory Glow, Green Glare and PUMA Black is available from February 11th at PUMA.com, PUMA stores and select retailers worldwide.