Sports company PUMA has entered into a new long-term partnership with PSV Eindhoven, one of the Netherlands most successful football clubs. Under the terms of the deal, PUMA will become the official kit supplier of the club, starting in July 2020.
PSV Eindhoven have won twenty-four league titles and nine domestic cups having also achieved great success in Europe winning both the European Cup and the UEFA Cup.
“PSV Eindhoven is one of the most proud and prestigious clubs in Europe, with an incredible football history. We are truly excited to partner with such an illustrious, well-supported club as they strive for continuous success on the pitch”, said Johan Adamsson, Director of Sports Marketing & Sports Licensing at PUMA. “We look forward to welcoming PSV Eindhoven into the PUMA family and supporting them in achieving their ambitions”.
The PUMA and PSV Eindhoven partnership builds on the shared values of innovation and cooperation, evident by the club motto ‘Unity Is Strength'. The club is deeply connected to Eindhoven, referred to as ‘The City of Light’, a city vibrant with culture, collaboration and global influence. Both PUMA and PSV Eindhoven’s ambitions are strongly aligned as they look to push boundaries on and off the pitch, connecting with the city and the fans in new and exciting ways.
PSV Commercial Director Frans Janssen said: “PUMA and PSV share the will to be better every day, that ambition is the foundation of this partnership. Their motto ‘Forever Faster’ is something that we recognize and embrace. We are very proud to team up with a global brand that gives us the opportunity to stay unique. Quality, comfort and authenticity are our main wishes regarding sportswear. These are all in the PUMA DNA. PSV is very honored to be welcomed into the PUMA family, joining great clubs such as Manchester City, AC Milan, BVB Dortmund and Valencia.”
Varane made his professional debut for Lens at 17 years old before making over 300 appearances for Real Madrid. He has won an incredible 18 major trophies at club level, including three LaLiga titles, one Copa Del Rey, four Champions Leagues and four Club World Cups. At just 24 years of age, Varane won the Champions League title for the third time, becoming the youngest player to achieve such a feat.
To celebrate Luis’s incredible achievement PUMA has produced a special-edition 500 goal FUTURE Z football boot. The next-gen FUTURE Z features a striking design inspired by Luis’s proud Uruguayan heritage. The heel of the boot features a 500 goal motif with Luis’s famous ‘El Pistolero’ logo displayed across the medial side. Targets are showcased across the upper to signify Luis hitting the target 500 times and integrated into the footbed of the boot are the colors of each of the teams Luis has represented throughout his career.
Kingsley made his senior international debut on November 13th, 2015 in a victory against the then World Champions Germany. He was subsequently selected for UEFA Euro 2016 and following a number of stellar performances, he was nominated for the Young Player of the Tournament award. Kingsley has since earned 20 caps for France, scoring 5 goals as he now sets his sights on this summer’s European Championships.
To celebrate this momentous launch, PUMA has teamed up with boot customizer @silni.art to create a one-off pair of custom PUMA FUTURE Z football boots to be worn on pitch by Neymar Jr. against Manchester City in the semi-final of the Champions League on April 28.
The customized Spectra edition of the FUTURE Z features a FUZIONFIT+ compression band across the midfoot with Neymar Jr’s logos displayed on the medial side of each boot. Located on the lateral side are Neymar Jr’s Primal forms that can be unlocked within the Fortnite game.
Don’t miss out on the must-play Neymar Jr. Crazy Playground and Creative Hub launching April 27. Fortnite just got craZy.
Global superstar Neymar Jr. and PUMA teamed up to bring a special surprise to the children of Brazilian football club Centro da Coroa FC to encourage them to chase their dreams and to ‘Only See Great’.
Only See Great’ inspires the next generation to achieve greatness on and off the pitch, to believe in themselves and pursue their dreams. As part of the platform, Neymar Jr. and PUMA hosted a memorable day for the children of Centro da Coroa FC – a local football club located in Neymar Jr’s home state of São Paolo. As a child Neymar Jr. met his heroes, who inspired him to achieve greatness, now Neymar Jr. wants to do the same for young promising stars of the future. The children received PUMA x Neymar Jr. gifts and a special piece of paper with a message from their hero Neymar Jr. asking them to draw their dreams. After the children finished drawing, Neymar Jr. appeared on screen, creating an incredible surprise.
“Centro da Coroa FC is a football club striving to bring children closer to sport and support them on this path,” said Thadeu P. Nogueira, Football Director at Centro da Coroa FC. “Having Neymar Jr. and PUMA do something so special for the children will live long in the memory. This has been one of the best days of their lives and has encouraged them to keep dreaming.”
“Today was an emotional day, to share my experiences and inspirations with children from my home country, it filled me with so much joy,” said Neymar Jr. “I come from humble beginnings too, so I wanted to inspire them to follow their dreams no matter what their situation or where they start in life. Have faith and dream big.”
As part of PUMA’s ‘Only See Great’ platform Antoine reached out to U.F Mâconnais to give back to the children with amazing gifts and a special video message to inspire the next generation of young football hopefuls.
PUMA’s ‘Only See Great’ platform represents inspiring the next generation to achieve greatness on and off the pitch. As a child Antoine met his heroes, who inspired him to achieve greatness, now Antoine wants to do the same for young promising stars of the future.
After receiving gifts from their hero, the children performed special goal celebrations for Antoine - who is renowned for his unique celebrations, to inspire him and send good luck messages to their hero before he sets his sights on achieving greatness with France at the European Championships.
Christian topped off an amazing season, by scoring the winning goal and captaining the USMNT to the CONCACAF Nations League title with victory over Mexico in the final, which signified a breakout tournament for the young U.S. side. As he continues to build his legacy on and off the pitch, Christian will join PUMA’s Faster Football movement and will be one of the faces of the PUMA ULTRA.
“In many ways it was a no-brainer for me to join PUMA. With its world class and innovative products, PUMA embodies the culture of sports on and off the pitch. Their technical innovations revolve around speed, which is one of my biggest weapons. It’s an honor to follow in the PUMA footsteps of some of the greatest players to have ever played the game, Pele, Maradona, and Johan Cruyff,” said Christian.
To celebrate the new partnership, PUMA has teamed up with boot customizer Silni to produce a special pair of customized Pulisic ULTRA 1.3’s, that Christian will debut in the Super Cup final on August 11th.
At International level Jorginho made his debut in 2016, quickly becoming an integral part of Roberto Mancini’s Azzurri side, capturing the EURO 2020 Championship™ and being named in the Team of the Tournament for his many outstanding performances.
With a total audience of over one billion viewers in close to 200 countries annually and with over 21 million social media followers across all platforms, Serie A is one of the most watched leagues in the world. The competition is home to some of the most popular teams and players in the game. PUMA is already active in Italian football through iconic teams such as AC Milan and US Sassuolo and over the years has partnered with beloved players that include Diego Armando Maradona, Giorgio Chiellini and Gigi Buffon.
The exciting new partnership adds to PUMA’s existing LaLiga collaboration and significantly expands PUMAs on pitch visibility and strengthens its position as a leading football brand.
The partnership paves the way for a new era in Lega Serie A. One that will be amplified through PUMA’s Faster Football platform that focusses on performance, innovation and culture. A mission that aligns perfectly with the ambitions of Lega Serie A and their aim to be the world’s most beautiful league, promote social responsibility and drive innovation on and off the pitch. Reflected in Lega Serie A’s Mantra ‘We are Calcio’.
Defined by its history, legacy and passion that follows it all over the world. Serie A is considered one of the most tactical leagues around the globe and is the perfect stage for PUMA to help drive the next chapter in Lega Serie A football.
“PUMA is very proud to partner with Lega Serie A and we look forward to many exciting football seasons together,” said Manolo Schuermann, Head of Sports Marketing Teamsport. “The partnership gives PUMA the platform to promote the brand in one of the world’s elite football leagues and will be rooted in collaboration and ambition. This mindset will allow us to produce great product, storytelling and commercial campaigns. We have always been deeply rooted in Italian football and now look forward to creating another legacy together with Lega Serie A.”
“We are extremely proud to announce this partnership,” said Luigi De Siervo, Lega Serie A CEO. “The link with a brand of international recognition such as PUMA demonstrates the importance and reputation of Lega Serie A at a global level and offers a greater level of visibility for our brand. By choosing PUMA we will guarantee both the highest technical standards for all our competitions and a style in line with the fashion trends of the young generations. This agreement also guarantees continuity in the centralized marketing operations of Lega Serie A and confirms the willingness of the Clubs to work together for the enhancement of our product.”
Sara Björk Gunnarsdóttir has defied the odds and battled through many hurdles to make her long awaited return to elite level football this weekend when Olympique Lyonnais faced Dijon in Ligue 1 Féminine.
Sara’s journey will culminate in the release of a special documentary later in 2022. The short film will give unprecedented access to Sara’s story and give insight to the challenges female athletes face when deciding to start a family.
