January 27, 2016
PUMA INVENTS FOOTBALL JACKET THAT KEEPS PLAYERS WARM AND COOL
EVOTRG VENT JACKET IS CHOSEN AS WINNER IN ISPO AWARD 2016

"The exact movements that make an athlete hot are converted and used to cool them down," said Charles Johnson, Global Director Innovation. "That functional dynamic informed the visual language of the jacket. That's what makes it special."

When sport activity increases, so does the body temperature. Sweat buildup and heat create a humid climate inside apparel that make it uncomfortable. Traditional performance apparel deals with this condition by using performance textiles and zippers and vents that are all static. The evoTRG Vent Jacket, on the other hand, provides temperature control with technical stretch mesh that assists in ventilation and allows for freedom of movement. In addition, windCell ensures protection against wind to minimize the loss of body temperature. The vent Thermo-R jacket demonstrated a better cooling technology in terms of skin temperature compared to the closed vent and vented control jackets. Skin temperature decreases appeared higher after 10 minutes compared to 20 minutes, and were on average 0.4°C cooler.

Herzogenaurach, Germany, June 20, 2016
National Team Jerseys Switzerland

Statement

Sports company PUMA has immediately started to investigate why football jerseys of the Swiss National team tore when grabbed and pulled by opponents during the UEFA EURO game "France - Switzerland" on Sunday evening.

PUMA's primary concern is to always ensure superior quality standards and next to Switzerland, PUMA equips four further national teams at the UEFA EURO 2016 (Austria, Czech Republic, Italy, and Slovakia). In all of these teams, players wear PUMA’s jerseys with the same ACTV Thermo-R technology. All federations have confirmed that they never had any such issues and are very happy with quality, functionality and design of their jerseys.

Our analysis of the Swiss Home jersey from Sunday's game shows that there was one batch of material, where yarns had been damaged during the production process, leading to a weakening in the final garment. This can happen, if the combination of heat, pressure and time is not properly controlled in the manufacturing process. The tight fitting ACTV jerseys are made of an elastane and polyester material mix. The defective material was used in only a limited number of Swiss home jerseys.

PUMA has checked the inventory of all jerseys of all PUMA teams and can assure that such an unfortunate incident does not happen again. PUMA's national team jerseys for the EURO 2016 are manufactured in Turkey.

The ACTV Thermo-R technology helps players to maintain an optimum body temperature through a unique phase-change material injected into the shirt’s inner athletic taping, strategically inserted in the front and back of the shirt. It has successfully been used in national and club team jerseys since March 2014 and worn during the World Cup and subsequent club season.

This was a very unfortunate incident and PUMA apologizes to the Swiss federation and their players.

 

Picture Credits: Robert Ashcroft/ PUMA
Herzogenaurach, Germany, April 03, 2017
PUMA AND BORUSSIA MONCHENGLADBACH ANNOUNCE LONG-TERM PARTNERSHIP

WHAT BELONGS TOGETHER, COMES TOGETHER AGAIN IN THE 2018/19 SEASON

PUMA and five-time German football champion Borussia Monchengladbach have announced their new, long-term partnership today. As of July 1, 2018, the sports brand will be the official technical supplier of the long-established club from the Lower Rhine region in Germany. PUMA and Borussia Monchengladbach have enjoyed a long and successful history, which builds the foundation of an equally successful time to come.As of the 2018/19 season, PUMA will supply the licensed team as well as all Gladbach youth teams with jerseys, training clothes and accessories. As part of the long-term partnership, PUMA will also be the official partner for replica jerseys and merchandise ranges.

The new partnership was announced at a joint press conference in Mönchengladbach by the club’s manager Stephan Schippers, Borussia Mönchengladbach sports director Max Eberl and General Manager PUMA DACH Matthias Bäumer. Referring to the historical success story from 1976 to 1992 and the new common goals, the partnership runs under the slogan “What belongs together comes together".

Borussia Mönchengladbach Manager Stephan A.C. Schippers: “The contract with PUMA is not only of strong emotional significance for us, but is also a landmark step into the future. As a world-renowned and popular sports brand, PUMA has a great level of expertise in the development of functional team sport collections and in the distribution of licensed products. We look forward to great joint campaigns, starting in the 2018/19 season.”

Max Eberl, Sports Director Borussia Monchengladbach: “Borussia’s greatest sports successes in the 1970s are strongly associated with PUMA. We are therefore very pleased to be working with PUMA once again from the 2018/19 season on and to hopefully build upon our past successes.” 

Bjørn Gulden, PUMA CEO: “We are proud to be the new partner of Borussia Monchengladbach. We have a great and successful history with the club. Gladbach plays a fast and dynamic football, which is fun to watch. Its impressive academy, great fans and the image of this traditional club make Monchengladbach the perfect match for PUMA. We look forward to this new partnership!“

Matthias Bäumer, Area General Manager PUMA DACH adds: “We are pleased that we were able to bolster our portfolio by adding one of the most traditional and successful clubs in the German Bundesliga. Our partnership with Borussia Mönchengladbach will not only strengthen our position as one of the leading football brands in Germany. It will also help us to expand our teamsport business with our trade partners. PUMA and Borussia Mönchengladbach: this partnership stands for years of success and is a story that we will continue in a creative and passionate way.“

PUMA was Gladbach’s official jersey supplier from 1976 to 1992. Already in 1967, the sports brand started to supply the team with shoes, and later with the legendary track jackets and trousers. PUMA supported Borussia during its most successful time. Together, they celebrated five German championship titles as well as one German Cup and two UEFA Cup victories during that period.

Borussia Monchengladbach is PUMA´s second German top club in addition to Borussia Dortmund. PUMA’s football portfolio is comprised of top international and long-established football clubs such as Arsenal FC, Girondins Bordeaux, Leicester City, Rangers FC, Newcastle United, VfB Stuttgart as well as several national teams. From July 1 2018, PUMA will also be the official technical supplier of Olympique de Marseille. PUMA´s football portfolio also includes some of the world´s best players, such as Antoine Griezmann, Olivier Giroud, Sergio „Kun“ Agüero, Marco Reus, Julian Weigl, Cesc Fàbregas, Mario Balotelli, Héctor Bellerín und Yaya Touré.

Photo Credits: Robert Ashcroft/ PUMA
Herzogenaurach, germany - February 8, 2018
PUMA AND SENEGAL FOOTBALL ASSOCIATION ANNOUNCE LONG-TERM PARTNERSHIP

PARTNERSHIP WILL START FOR THE WORLD CUP 2018

PUMA and the Senegalese Football Association (Fédération Sénégalaise de Football, SFA) today, mutually announced a long-term agreement that will see the “Lions of Teranga” outfitted in the PUMA brand beyond the 2018 FIFA World Cup in Russia.

The Senegal National Team, will debut its new PUMA kit and training line in the upcoming FIFA window in March.  They will be seen on the world’s stage at the 2018 World Cup in Russia, which will be the second time in the history that Senegal will play a World Cup.

We are delighted to welcome Senegal back to the PUMA Family again. They are a great team with many promising talents who stood out during the qualification for the World Cup. With PUMA’s long history in African football and the characteristics of the Lions of Teranga with their style of play and joyfulness, it is a perfect fit to PUMA and our Forever Faster positioning” said Bjørn Gulden, Chief Executive Officer for PUMA.

I am pleased to confirm our partnership with PUMA. They represent a major international brand and we already know their professionalism and their commitment for African Football. We are looking forward to playing with our new kits.” said Augustin Senghor, President of the Senegalese Football Association.

The Senegal National Team, nicknamed the Lions of Teranga, will debut its new PUMA kit and training line in the upcoming FIFA window in March. 

The Senegal National Team joins the roster of federations like The Football Associations of Italy, Switzerland, Austria, Cameroon, Ivory Coast, Ghana and Czech Republic. PUMA Football clubs, including Borussia Dortmund, Arsenal FC and soon Olympique de Marseille are also part of PUMA's portfolio, as well as some of the world’s best players such as Antoine Griezmann, Olivier Giroud, Sergio ‘Kun’ Agüero, Cesc Fàbregas, Mario Balotelli, Hector Bellerin, Marco Reus, Julian Weigl, Gianluigi Buffon and Yaya Touré amongst others.

herzogenaurach, germany - january 22, 2019
PUMA signs multi-year partnership with Egypt Football Association

Sports company PUMA has signed a new multi-year partnership with the Egyptian Football Association, which will see the brand once again team up with Africa’s most successful team.

The deal allows PUMA to continue its proud legacy with teams on the African continent and cement its reputation as a leading supplier to football teams in the region.

“Egypt has an amazing track record and we are very excited to once again supply them with our products”, said Johan Adamsson, Director of Sports Marketing & Sports Licensing at PUMA. “We hope that PUMA and the Pharaohs can continue where they left off, by taking the title in the next Africa Cup of Nations in 2019.”

The partnership between PUMA and Egypt will build on a proud legacy: When the Pharaohs last wore PUMA, they won three consecutive continental titles between 2006 and 2010, an unprecedented feat in the tournament’s history. Overall, Egypt has won seven continental titles, making it the most successful team in African football.

Starting 2019, PUMA will provide all representative national teams, including men’s, women’s and youth teams, with official kits.

“It is great to be back with the big cat in 2019. We share many happy and successful memories together and hope we will hit the ground running in what will be a very important year for Egyptian football,” said Hany Abo Rida, President of the Egyptian Football Association.

 

To get the Press Release and image, download the Media Kit below.

Herzogenaurach, germany - october 9, 2019
PUMA signs partnership with Fédération Royale Marocaine de Football
PUMA has signed a new multi-year partnership with the Fédération Royale Marocaine de Football, adding the country to its increasing portfolio of national team federations. PUMA will once again team up with the ‘Atlas Lions’, having already adorned the country’s jerseys on two previous occasions.

"We are very pleased to welcome Morocco back to the fold. Morocco has a rich football history and passionate fanbase for whom we are very excited to supply with our products,” said Johan Adamsson, Director of Sports Marketing & Sports Licensing at PUMA. “PUMA has always had a strong presence in African football, and we are glad we can expand our reach with this partnership."

"Last year, the Atlas Lions returned to the world stage, playing their first global tournament in 20 years,” said Adil Barii, Marketing Director of the Fédération Royale Marocaine de Football. “With our new partner PUMA, we look forward to building on this success at both continental and global stages."

 

herzogenaurach, germany, 14 january, 2020
Puma signs long-term partnership with PSV Eindhoven

Sports company PUMA has entered into a new long-term partnership with PSV Eindhoven, one of the Netherlands most successful football clubs. Under the terms of the deal, PUMA will become the official kit supplier of the club, starting in July 2020.

PUMA x PSV

PSV Eindhoven have won twenty-four league titles and nine domestic cups having also achieved great success in Europe winning both the European Cup and the UEFA Cup.

“PSV Eindhoven is one of the most proud and prestigious clubs in Europe, with an incredible football history. We are truly excited to partner with such an illustrious, well-supported club as they strive for continuous success on the pitch”, said Johan Adamsson, Director of Sports Marketing & Sports Licensing at PUMA. “We look forward to welcoming PSV Eindhoven into the PUMA family and supporting them in achieving their ambitions”.

PUMA x PSV

The PUMA and PSV Eindhoven partnership builds on the shared values of innovation and cooperation, evident by the club motto ‘Unity Is Strength'. The club is deeply connected to Eindhoven, referred to as ‘The City of Light’, a city vibrant with culture, collaboration and global influence. Both PUMA and PSV Eindhoven’s ambitions are strongly aligned as they look to push boundaries on and off the pitch, connecting with the city and the fans in new and exciting ways.

PSV Commercial Director Frans Janssen said: “PUMA and PSV share the will to be better every day, that ambition is the foundation of this partnership. Their motto ‘Forever Faster’ is something that we recognize and embrace. We are very proud to team up with a global brand that gives us the opportunity to stay unique. Quality, comfort and authenticity are our main wishes regarding sportswear. These are all in the PUMA DNA. PSV is very honored to be welcomed into the PUMA family, joining great clubs such as Manchester City, AC Milan, BVB Dortmund and Valencia.”

 

Herzogenaurach, germany, february 18, 2021
PUMA SIGNS WORLD CUP WINNER AND CHAMPIONS LEAGUE RECORD BREAKER RAPHAËL VARANE
Global sports company PUMA has signed a long-term partnership with Real Madrid and France national team star Raphaël Varane. As one of the fastest defenders in world football, Varane will step into the PUMA ULTRA silo, PUMA’s lightweight speed boot.  

Having made waves as one of the best defensive prospects in football, Varane made his international debut at just 19 years old, going on to make over 70 appearances for his country. He represented France in both the 2014 World Cup, where he was nominated for the Best Young Player award, and the 2018 World Cup, playing in every minute of every game en route to France’s victory.

 

“Raphaël Varane is a fantastic signing for us”, said Johan Adamsson, Global Director of Sports Marketing and Sports Licensing at PUMA. “He has achieved so much in the game at just 27 years old. He is technically gifted, in combination with great speed and strength and is considered one of the best defenders in the game today.”

Following the announcement Varane spoke about his excitement in joining the PUMA family and his goals for the future.

 

“I am delighted to join the PUMA family at this stage of my career and during a very exciting time for the brand“, said Raphaël Varane. “PUMA felt like a natural fit for me and I am thrilled to join the home to some of the greatest players in football history. I feel we share many common values, in particular PUMA’s outlook on sustainability, which opens up the possibilities of working together in areas beyond just football.”

Varane made his professional debut for Lens at 17 years old before making over 300 appearances for Real Madrid. He has won an incredible 18 major trophies at club level, including three LaLiga titles, one Copa Del Rey, four Champions Leagues and four Club World Cups. At just 24 years of age, Varane won the Champions League title for the third time, becoming the youngest player to achieve such a feat.

herzogenaurach, germany, march 22, 2021
LUIS SUÁREZ DONATES 500 SIGNED FOOTBALLS TO YOUTH TEAMS FOLLOWING HISTORIC 500 GOAL LANDMARK
Global sports company PUMA has partnered with Uruguay and Atlético de Madrid star Luis Suárez following the player’s historic 500th goal to donate 500 PUMA footballs to youth football teams based in each of the cities where Luis has played during his career. Each football was gifted with a special note from Luis to inspire the next generation of talent.

“I wanted to give back to the seven teams that have shaped me as football player”, said Luis Suárez. “I wanted to give a boost to the youth teams in need of support and equipment to inspire them to follow their dreams. I wanted to pay tribute to the teams, players and fans who have been a part of my journey; Nacional, Groningen, Ajax, Liverpool, Barcelona, Madrid and Uruguay are all very close to my heart, so this was a special tribute to them and their communities.”

In addition to his donation, Luis has included a special message to each club in a letter he has shared with his social media followers after scoring his 500th goal, thanking each team for their support and the impact each team has had on him both on and off the pitch.

“Breaking the record is an individual honor, but I could never have achieved this feat alone. My teammates and the fans have been there with me every step of the way. Sport unites people and brings communities together. I hope the donation and the letter can bring a smile to people’s faces. Football has given me so much and I would like to give something back to the people”, said Luis Suárez.

To celebrate Luis’s incredible achievement PUMA has produced a special-edition 500 goal FUTURE Z football boot. The next-gen FUTURE Z features a striking design inspired by Luis’s proud Uruguayan heritage. The heel of the boot features a 500 goal motif with Luis’s famous ‘El Pistolero’ logo displayed across the medial side. Targets are showcased across the upper to signify Luis hitting the target 500 times and integrated into the footbed of the boot are the colors of each of the teams Luis has represented throughout his career.

herzogenaurach, germany, march 23, 2021
INTRODUCING THE NEW WAVE: PUMA SIGNS ‘SPEED KING’ KINGSLEY COMAN
Global sports company PUMA has signed a long-term partnership with FC Bayern München and France star Kingsley Coman. A leader of his generation, Kingsley is one of the most exciting and explosive wingers in world football. He has registered a top speed of 35.68 km/h in the Bundesliga this season making him one of the fastest players in the league so he will naturally step into the ULTRA – PUMA’s next-gen speed boot silo.

Kingsley had a truly remarkable 2019/20 season with FC Bayern München as they captured the continental treble for the second time in the club’s history, becoming only the second team in Europe to achieve such a feat. Kingsley crowned off the season by scoring the winning goal in the Champions League final against Paris Saint-Germain, taking home the man of the match award in the process. Kingsley now ushers in an exciting new wave with PUMA.

“Kingsley Coman is a special talent and one of the best young players in the world today. He has explosive speed, acceleration and exceptional technical ability”, said Johan Adamsson, Global Director of Sports Marketing and Sports Licensing at PUMA. “Kingsley is a star and we are extremely happy to welcome him to the PUMA family. He has won a wealth of trophies already at such a young age and we see an even more exciting future ahead of him.“

Having made his debut at just 16, Kingsley became PSG’s youngest ever player. After bursting onto the world stage Kingsley has won nine straight league titles, winning the league in every season of his career. Adding to his impressive haul, Kingsley has won 11 domestic cups, the UEFA Supercup, FIFA Club World Cup and the Champions League, during his time at FC Bayern München, PSG and Juventus.

Following the announcement Kingsley spoke about his decision to join the PUMA family and his goals for the future.

“I am very happy to join the PUMA family. I love their vision for football, and their plans for me are very exciting”, said Kingsley Coman. “Like me PUMA are about speed and a big priority for me was the boots. The ULTRA boots are a perfect fit for me. In the future I want to achieve great things with PUMA in our collaboration. I am excited about what we have planned on and off the pitch, giving me a platform to express myself outside of football too.”

Kingsley made his senior international debut on November 13th, 2015 in a victory against the then World Champions Germany. He was subsequently selected for UEFA Euro 2016 and following a number of stellar performances, he was nominated for the Young Player of the Tournament award. Kingsley has since earned 20 caps for France, scoring 5 goals as he now sets his sights on this summer’s European Championships.

Herzogenaurach, Germany, April 27, 2021 
NEYMAR JR. PUMA GO CRAZY IN FORTNITE: UNLOCK NEW OUTFITS, GO CRAZY IN CREATIVE AND COMPETE IN THE NEYMAR JR. CUP
Global sports company PUMA has teamed up with Neymar Jr. and Fortnite to launch the Neymar Jr. x PUMA Crazy Playground, Creative Hub and exclusive PUMA rewards for the Neymar Jr. Cup. This week, Neymar Jr. will become the first ever athlete to join Fortnite’s Icon Series as part of the current Season 6 “Primal” Battle Pass.

In addition to the in-game Neymar Jr. Quests to unlock his outfit, Neymar Jr. and PUMA are taking over the Fortnite Creative from April 27 to May 4 with a special Paris-themed Welcome Hub. When you’re ready to get into the action, you can queue up for the ‘Go Crazy Arena’ playlist – a casual combat experience, created by the Fortnite community to celebrate Neymar Jr’s arrival from April 27 to April 30.

The “Go Crazy Arena” features an 8v8 match up with infinite respawns and power-ups enabled for players to earn gold by eliminating opponents, unlocking upgrades and special bonuses for players and their teams. The first to reach 200 eliminations wins.

The event culminates with ‘The Neymar Jr. Cup’ where players can compete in up to 10 games in their region’s three-hour time window to win commemorative PUMA x Fortnite FUTURE Z football boots. The top player per region in this solo tournament will receive a special pair of these exclusive not for sale football boots. To find out more visit here.

“As a huge gamer this is an honor and a dream to be the first athlete ever to feature their own custom outfits and game modes in the worldwide phenomenon that is Fortnite. This also gives me the opportunity to play with my fans and connect with the gaming community,” said Neymar Jr. “There are so many crazy modes and quests to play, and I can’t wait for people to experience them all. Let’s play!”

To celebrate this momentous launch, PUMA has teamed up with boot customizer @silni.art to create a one-off pair of custom PUMA FUTURE Z football boots to be worn on pitch by Neymar Jr. against Manchester City in the semi-final of the Champions League on April 28. 

The customized Spectra edition of the FUTURE Z features a FUZIONFIT+ compression band across the midfoot with Neymar Jr’s logos displayed on the medial side of each boot. Located on the lateral side are Neymar Jr’s Primal forms that can be unlocked within the Fortnite game. 

Don’t miss out on the must-play Neymar Jr. Crazy Playground and Creative Hub launching April 27. Fortnite just got craZy.

herzogenaurach, germany, june 10, 2021
ONLY SEE GREAT:NEYMAR JR. INSPIRES CHILDREN FROM BRAZIL WITH INCREDIBLE SURPRISE

Global superstar Neymar Jr. and PUMA teamed up to bring a special surprise to the children of Brazilian football club Centro da Coroa FC to encourage them to chase their dreams and to ‘Only See Great’.

Only See Great’ inspires the next generation to achieve greatness on and off the pitch, to believe in themselves and pursue their dreams. As part of the platform, Neymar Jr. and PUMA hosted a memorable day for the children of Centro da Coroa FC – a local football club located in Neymar Jr’s home state of São Paolo. As a child Neymar Jr. met his heroes, who inspired him to achieve greatness, now Neymar Jr. wants to do the same for young promising stars of the future. The children received PUMA x Neymar Jr. gifts and a special piece of paper with a message from their hero Neymar Jr. asking them to draw their dreams. After the children finished drawing, Neymar Jr. appeared on screen, creating an incredible surprise.

“Centro da Coroa FC is a football club striving to bring children closer to sport and support them on this path,” said Thadeu P. Nogueira, Football Director at Centro da Coroa FC. “Having Neymar Jr. and PUMA do something so special for the children will live long in the memory. This has been one of the best days of their lives and has encouraged them to keep dreaming.”


“Today was an emotional day, to share my experiences and inspirations with children from my home country, it filled me with so much joy,” said Neymar Jr. “I come from humble beginnings too, so I wanted to inspire them to follow their dreams no matter what their situation or where they start in life. Have faith and dream big.”

 

NJR-OSG-KIDS
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