“We are proud to be sponsor of the “Squadra Azzura” beyond the World Cup in 2014. The long-term strategic partnership with the Italian Football Association underlines PUMA’s reinforced commitment to further strengthen its position as one of the leading football brands,” said Jochen Zeitz, CEO and Chairman of PUMA AG.
With the victory of the Italian “Squadra Azzura”, for the first time in company history, a PUMA sponsored National Team has won the World Cup in 2006.
The agreement further consolidates PUMA’s strong brand identity with the excitement and passion of African football. Adding another African national team to the long list of PUMA-sponsored teams Ivory Coast, Ghana, Cameroon, Egypt, Tunisia, Senegal, Togo, Morocco, Mozambique, Angola and Botswana, puts PUMA squarely at the forefront of African football for the 2008 African Cup of Nations and the build-up to the 2010 World CupTM.
The Namibian Football Association was founded in 1990 and affiliated to FIFA and CAF in 1992.
Jochen Zeitz, CEO and Chairman: “We support the aim of Peace One Day and want to make a contribution to the generation of global peace on one day. Within our commitment, we will develop a special charity football collection, available in 2008. We are delighted to be a strong and long-term partner of this exemplary initiative.”
PUMA has a proven track record in fundraising initiatives such as supporting the United for Africa charity during the World Cup. Peace One Day is another important charity organization that PUMA can help by offering its expertise in Sportlifestyle and creating desirable products to benefit the cause.
On September 21st, 2007 PUMA will announce plans for its Peace One Day football collection, which will be unveiled at the African Cup of Nations in January 2008. PUMA’s already established relationships with its African football teams ensures this exciting football collection will be seen on some of Africa’s leading players throughout the tournament – during which a key part of shooting the second Peace One Day documentary takes place. An exclusive press screening of the first award-winning documentary will be organized by PUMA prior to the Royal Albert Hall event.
The PUMA Peace One Day collection consists of a specific designed Peace One Day football and accessories and will be sold world wide beginning in May 2008 – with the goal that all products related to this fundraising will ultimately be sourced and manufactured in Africa .
Peace One Day founder Jeremy Gilley states, “One thing I’ve learned is that football and other sports have the potential to bring people and communities together in a fun and meaningful way. With the help of Puma we will take the message of Peace Day to hundreds of millions of people over the coming years. Through One Day, One Goal we will work to create football matches in every country of the world on 21 September.”
“The fact that 20 of 24 games in the group stage of the African Cup of Nations will feature the PUMA logo is a statement we are proud to make,” says PUMA Chairman and CEO, Jochen Zeitz. “PUMA’s commitment to African football as the leading supplier runs deep, much like the passion that Africa shows for the game of football itself.”
Along with Ghana and Egypt, PUMA’s teams also include talented sides from Angola, Cameroon, Ivory Coast, Morocco, Senegal, Tunisia, as well as African Cup of Nations first-timer Namibia. In fact, seven of the games in the group phase will be between teams wearing the Leaping Cat logo. Each PUMA team will wear PUMA’s new v1.08 products that launch in stores this week with a full collection of performance footwear, apparel and accessories.
In addition, PUMA will activate several activities on the ground during the tournament. Jochen Zeitz and the Peace One Day charity will co-host a youth exhibition game on January 19 in Accra on the eve of the opening game, together with African football legends Roger Milla and Anthony Yeboah. PUMA supports Peace One Day charity through the development of an own football collection, which will be presented at the tournament.
“This is an exciting kick-off for an extraordinary year in sports for the world and for PUMA,” said Zeitz. “We can’t think of a better way to kick it off then with our activities in Africa and the support of PUMA’s national teams at the African Cup of Nations. Then it’s on to EURO 2008™, where PUMA will be worn by the world champions Italy, the host nations – Austria and Switzerland – Czech Republic and EURO-newcomer Poland.”
“Ghana was one of the most inspiring stories of the 2006 World Cup™, capturing the world’s attention with their exciting style of play and passion for the game,” said Zeitz. “PUMA is proud to extend our partnership with them for many years to come and we wish The Black Stars the best of luck during the next three weeks in the African Cup on their home soil.” The Black Stars have been a dominant force on the African continent for the past half century, winning the African Cup of Nations™ four times (1963, 1965, 1978 and 1982) and finishing second on three occasions.
They have previously hosted or co-hosted (with Nigeria) the African Cup on three occasions, winning twice as host in 1963 and 1978. In 2006, the team made its first-ever World Cup appearance, upsetting the Czech Republic and the United States in group play before falling to Brazil in a Round of 16 game in which Ghana controlled the pace of play for much of the first half. “We are proud to be partners with such a global brand that has made a commitment to football in both Ghana and the African continent on the whole,” said Federation President Nyantakyi. “PUMA has delivered on their promises to support us.”
As part of the partnership, PUMA has also helped secure a Mercedes-Benz bus for use by the National Team and will assist in construction of a turf training field for the federation. PUMA will be the Official Supplier of The Black Stars and all its associated teams including the Men’s ‘A’, ‘B’, ‘U21’, ‘U19’ and ‘Youth’ National Teams, as well as Women’s ‘A’, ‘U21’ and ‘Youth’ National Teams beyond the 2014 World Cup™. In 1992, Ghana’s Olympic Team won the bronze medal at the Barcelona Olympics and, last year, Ghana’s Women’s National Team played in the FIFA Women’s World Cup for the third consecutive time.
“While we are still enjoying PUMA’s tremendous success at the African Cup of Nations, we are already kicking-off the countdown to the EURO 2008, our next big tournament”, said PUMA Chairman & CEO Jochen Zeitz. “The European Championships will be the next highlight in an extraordinary sports year and PUMA is proud to be worn on the pitch by a strong portfolio of five teams which clearly strengthens PUMA’s position as one of the world’s top three football brands.”
The event was hosted by actresses Simona Ventura of Italy and Franka Potente of Germany and included the Italian national team, FIGC President Guido Rossi and representatives from PUMA’s four other national teams that will be playing this summer at EURO 2008. The events were also photographed by world-renowned photographer Hubertus von Hohenlohe.
The presentation of uniforms in Zurich coincided with Italy’s friendly match against Portugal on February 6 in Zurich’s Letzigrund Stadium, one of the stadium’s used for EURO 2008. Along with the shirt presentation, PUMA also presented its recently-launched “Until Then” ad campaign and new v1.08 product collection. The lightweight statement v1.08 shirt worn by Italy, Czech Republic, Poland, Switzerland and Austria is made of two highly-breathable mesh fabric layers welded together in stitchless construction to help players physically – and psychologically – by making players and fans feel better about looking better.
The inner mesh layer includes small holes and is hydrophilic – thereby absorbing water and wicking away a player’s sweat. The outer layer has larger ventilation holes and is hydrophobic, keeping the player feeling dry and the two layers from sticking together. The unique welded technology means less fabric and no excess for a total weight of just 145 grams (size M). The shirt improves aerodynamics, minimizes weight and maximizes confidence.
The new international v1.08 statement performance concept is available in sports stores globally and Italy replica shirts can be found in PUMA Retail worldwide.
Under the agreement, PUMA will remain the technical sponsor of all on-field, sideline, training and representation apparel and equipment, incl. bags and ball, to all Swiss National Teams including the Men’s ‘A’, ‘U21’, ‘U20’, ‘U19’, ‘U18’ and Futsal national teams, as well as all Women’s National Teams. PUMA will be an active partner of various SFV grass roots and youth initiatives plus the SFV Football Academies.
“This year we are celebrating the 10th anniversary of the partnership between PUMA and SFV and we are excited that the partnership will continue beyond two additional major Championships in 2010 and 2012,” said Jochen Zeitz, Chairman and CEO of PUMA. “We have continuously been impressed with the development of Swiss football at all levels, shown not only through the National ‘A’ teams participation at both Euro 2004 as well as World Cup 2006 but also through the increasing number of Swiss players in the major leagues across Europe.”
“We are delighted to continue our partnership with PUMA and would like to thank them for the excellent collaboration in the past 10 years,” said Peter Gilliéron, SFV General Secretary. “PUMA is the perfect brand for Swiss football for the future and will be an integral part in the further development of Swiss football.”
The Swiss National Team endorses PUMA’s statement product concept – the v1.08 collection that was launched globally in January 2008, featuring lightweight moisture-wicking materials, mesh layers and welded-technology in its performance apparel pieces. The shirt provides improved freedom of movement and fit from older versions, including special back construction with two-piece mesh fabric. The inner mesh layer includes small holes and is hydrophilic – thereby absorbing water and wicking away a player’s sweat, while the outer layer provides the ideal smooth surface to print the player names and numbers.
PUMA will gain a high brand visibility by outfitting the national teams of World Cup Winner Italy, the host nations Austria and Switzerland as well as Poland and Czech Republic. PUMA expanded and strengthened its position as Number 3 of the leading football brands, increasing the number of teams from four at the European Championship 2004 in Portugal.
“We are looking forward to three exciting weeks, especially with PUMA’s unique positioning as the partner of both host nations and World Cup Winner Italy,” said Jochen Zeitz, Chairman and CEO of PUMA.
The SQUADRA AZZURRA from Italy who won the World Cup in 2006 are one of the top bets in the upcoming tournament. The contract between PUMA and the Italian Football Federation has been signed in 2003 and was renewed in November 2005 beyond the Football World Cup in 2014.
In September 2007, PUMA announced a long-term partnership with the British non-profit organization Peace One Day at Peace One Day’s gala hosted at London’s Royal Albert Hall. PUMA’s commitment was based on the organizations’ shared values such as inclusiveness, leadership, passion, and willingness to push boundaries. Filmmaker, Jeremy Gilley began Peace One Day (POD) as a film project to establish an annual day of global ceasefire and non-violence. In 2001 Peace One Day’s efforts were rewarded when the United Nations unanimously adopted the first-ever day of global ceasefire and non-violence on September 21st annually – Peace Day.
“We support the aim of Peace One Day and want to make a contribution to the generation of global peace on one day,” said Jochen Zeitz, PUMA CEO and Chairman, “We are delighted to be a strong and long-term partner of this exemplary initiative.”
To help raise visibility and awareness of Peace Day, PUMA launched the PUMA Peace One Day Football Collection, which was unveiled at the African Cup of Nations in January 2008. PUMA’s established relationships with its African football teams ensured this exciting football collection was seen on some of Africa’s leading players throughout the tournament. The collection consists of specifically designed footballs and accessory items, which have been available in PUMA retail stores world wide since May 2008. A portion of the profits generated by the collection will be donated to POD. PUMA’s long-term goal is to source all products related to this collection in Africa.
The first ‘ONE DAY ONE GOAL’ match was also initiated during the January 2008 activities in Ghana. Through this collaborative initiative, PUMA and Peace One Day have asked people around the world to play football on September 21st, with each match celebrating cooperation, unity and the power of football to bring people together in peace. The aim of the ‘ONE DAY ONE GOAL’ initiative is to encourage people to play football all over the world, whether in major stadiums, local pitches, in the streets, on the beach, in the office, at home – it doesn’t matter. Over 150 matches are expected to take place in countries across the globe in honor of the Day, many supported by PUMA sponsored club teams and top talent.
As a direct result of Peace One Day’s campaign in 2007, parties in Afghanistan recognized Peace Day resulting in 1.4 million Afghanistan children being vaccinated against polio. Last year, 100 million people in 200 countries were engaged in Peace Day activities and in 14 of those countries, efforts were targeted towards providing life-saving activities and medical services on the Day. PUMA has worked alongside Peace One Day since 2007 and has developed a Peace One Day collection of products available in stores in September to benefit the non-profit organization.
For more information on PEACE ONE DAY, visit www.peaceoneday.org and for global stockist information, please visit our websitewww.puma.com
The early extension of the agreement, which was initiated in July 2002, underpins PUMA’s successful cooperation with VfB Stuttgart. By being crowned champion of the German premier league Bundesliga in 2006/2007, the team celebrated one of its greatest successes. Internationally, VfB Stuttgart made headlines with Champions League and UEFA Cup matches and set standards in innovative marketing off the pitch.
Jochen Zeitz, Chairman and CEO of PUMA AG: „VfB Stuttgart is one of the best teams in the German premier league. It is not only associated with accomplishments in sports but also with lifestyle and innovative marketing. We are happy to continue this successful partnership in the long-term which will not only strengthen but also expand our position as one of the leading football brands“.
Erwin Staudt, President of VfB Stuttgart: „We are happy about PUMA’s decision to convey their message together with VfB Stuttgart. PUMA is an innovative company and by now one of the most respected players in the market. The agreement extension underpins the effective cooperation between PUMA and VfB Stuttgart.”
“We are pleased that we can support this initiative with PUMA footballs sporting the fair trade mark,“ said Horst Widmann, Vice President of PUMA. “The football games will bring young people together in a peaceful way and will help curtail youth violence. At the same time, we further improved the working conditions in our supplier’s factory in Pakistan.”
Horst Widmann handed over the fair trade ball to the President of missio in Munich, Pater Eric Englert (osa), who said: “I am sure the young football players will be very delighted about the ball. The passion for football truly connects people. Pastoral care, educational programmes and sports all contribute to social integration of unprivileged young people in South Africa.”
PUMA has carried out audits at its suppliers’ factories for more than ten years, monitoring strict adherence to its Code of Conduct. This guarantees that the manufacturers comply with criteria such as respecting human rights, freedom of association, prohibition of child labour as well as the payment of minimum wages. The PUMA auditors also monitor the employees’ working hours, the overtime accrued, the contractual rates of pay, pay rolls, employment contracts, health and safety standards in the workplace as well as the appropriate disposal of waste.
The independent fair trade certification mark guarantees in addition that the PUMA manufacturer in Pakistan receives a premium of 10 percent of the ball’s purchasing price, which the firm has to invest – after a democratic vote among the factory’s management, workers and employees – into social, economic or ecological development projects on the premises.
The PUMA football was publicly launched on November 17, 2008 at the Bavarian Ministry of Education in Munich during the presentation of the initiative “Club der guten Hoffnung”. The event was attended by representatives of the different charity organisations, Secretary of State for Education Dr. Marcel Huber, PUMA Vice President Horst Widmann and other corporate representatives, politicians and sportsmen.
PUMA also presented the ball at its annual stakeholder meeting which took place at the Banz Monastery at the same time. PUMA employees discussed sustainability, sourcing, environmental and social issues with the President of the Fair Labor Association, Auret van Heerden, the author of the book „The China Price: The true cost of Chinese competitive advantage, Alexandra Harney as well as with representatives from Oxfam, Misereror, Fair Wear Foundation, Carbon Disclosure Project and the Global Reporting Initiative.
The two-day meeting of PUMA employees with stakeholders from different organisations, that have different goals, has led to many productive results in the past. Numerous initiatives emerged from the open and transparent dialogues and discussions and made an impact on PUMA’s sustainability strategy.
“The long-term extension of our partnership with the Egyptian Football Association underlines PUMA’s commitment to support African football”, said Jochen Zeitz, Chairman and CEO of PUMA. “We are the leading football supplier on the African continent with 11 national teams under contract as Africa becomes the center of attention in the world of football with the 2010 African Cup of Nations in Angola leading up to the 2010 World Cup™ in South Africa.”
“We are delighted to continue our partnership with PUMA and are grateful for the excellent cooperation in the past years,” said Samir Zaher, President of the Egyptian Football Association. “We are proud to be partners with such a global brand that has made a commitment to football in both Egypt and the African continent as a whole.”
The sixth time and reigning African Champions (1957, 1959, 1986, 2006 and 2008) qualified twice for the World Cup™ in 1934 as well as 1990 and will face Rwanda, Algeria and Zambia in the final stages of the qualification to the 2010 tournament. In the first qualification game – taking place on March 28th 2009 – they will play against the team of Zambia.