Herzogenaurach, Germany, December 31, 2022
MOVE UP A GEAR WITH THE BMW MMS ULTRA SL

Take your game into overdrive with the BMW MMS ULTRA SL, inspired by BMW M Motorsport race cars.

The limited-edition football boot combines high-performance lightweight materials and innovative technology with bold graphics and iconic co-branding that means one thing and one thing only: The race to the top of the table is on.

The gravity-defying ULTRA SL has been constructed to unleash your top speed. The ULTRA is crafted from high-performance ULTRAWEAVE material. An ultra-thin woven upper with super-lightweight yarns for optimal lightweight support. The upper features a special GripControl Pro skin that provides an enhanced texture for decisive command over the ball and is combined with an ultra-lightweight PEBAX outsole for lightning-fast acceleration. The ULTRA SL upper is made with at least 30% recycled content as a step toward a better future.

The new BMW MMS ULTRA SL will debut on pitch with Manchester United’s electrifying Antony when they take on Wolverhampton Wanderers on December 31st.

The BMW MM ULTRA SL in Fiery-Red, Strong-Blue and PUMA White colorway is available from December 31st at PUMA.com and at leading football retailers worldwide.

herzogenaurach, germany, april 22, 2021
PUMA UNVEILS INNOVATIVE CREATIVE DIRECTION FOR NEW FEDERATION AWAY JERSEYS

Global sports company PUMA has today launched groundbreaking and innovative new football kit designs for its 2021 Federation Away kits to be worn by the men’s, women’s and youth teams. The kits launch as part of PUMA’s ‘Only See Great’ platform, celebrating the unique cultural identity of PUMA’s leading federations: Italy, Austria, Czech Republic and Switzerland.

Looking to the major championships and beyond, teams must only see great: in every game, every action, every opportunity. Great is a vision. Inspired by the ‘Only See Great’ platform, PUMA reaches beyond the status quo to innovate and craft new creative directions for its key Federation Away kits, blurring the lines between football and fashion.


Each jersey symbolizes the national pride and identity of each nation. The kits are not only for the eleven players on the pitch, the 23-man playing squad or the federation, but for the countries and the millions of people they represent. To achieve this contemporary design, PUMA reimagined the positioning of kit marques and symbols, elevating the identity and visualization of the country name and flag colors by weaving them into the fabric. An additional key feature is the federation emblems of the teams has been tonally embossed throughout the jersey creating a unique visual aesthetic.


“Our new federation kits reimagine traditional kit design,” said Heiko Desens, Global Director Creative and Innovation. “Our aim was to create groundbreaking designs that bring newness and energy. Each kit celebrates national pride, inspiring our teams to achieve greatness at this summer’s major championships. We want to continue to push the boundaries, and this is just the beginning of an exciting new direction for PUMA.”


Wear your colors with pride. The PUMA Italy, Czech Republic and Switzerland Away kits are available from April 22nd at PUMA.com, PUMA stores and leading retailers worldwide. The PUMA Austria Away kit is available on pre-sale from April 22nd at ÖFB and PUMA stores before the global release on April 24th.

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ITALY

Made for millions. The new Italy Away kit celebrates all of Italy by featuring the country name and flag colors in a bright, brilliant graphic alongside the centrally aligned FIGC emblem and PUMA Cat. Navy blue accents add an elegant finishing touch to the white Away jersey. 

SWITZERLAND

Suisse is us. Packed with national pride, the new Away kit takes the Switzerland identity to new levels. The country name takes over the central position on a classic white jersey alongside the centrally aligned country flag and PUMA Cat. Red accents and a subtle tonal repeat of a swiss cross complete the design. 

AUSTRIA

Stand for Österreich. The new Austria Away kit celebrates community and togetherness, placing the country name and flag colors at the center of the design. The ÖFB federation emblem forms a tonal repeat graphic throughout, complemented by the centrally aligned PUMA Cat.  

CZECH REPUBLIC

This is the Czech Republic. Charged with pride and meaning, the new Away kit features the country name as the central element of the design, complemented by red and blue accents and a centrally positioned FACR federation emblem. 

Herzogenaurach, Germany, May 11, 2021
‘MOVE LIKE MILAN’

PUMA & AC MILAN UNVEIL NEW HOME KIT CELEBRATING MODERN MILAN LAUNCHED BY AC MILAN WOMEN

Global sports company PUMA has today unveiled the new AC Milan 2021/22 Home kit to be worn by the Women’s, Men’s and youth teams. For the first time in Serie A history, a Women’s team will debut a club’s Home kit on pitch when AC Milan’s Women’s team take on Sassuolo in their penultimate Serie A fixture next weekend. The Men’s team will follow by wearing the new Home kit on May 16 against Cagliari at the San Siro.

The new AC Milan Home kit takes inspiration from the energy, creativity and style of Milan. The new kit celebrates what it means to ‘Move Like Milan’, reflecting the rapid acceleration of the city’s culture as Milan reinvents itself. With respect to tradition and a commitment to innovation, ‘Move Like Milan’ is to move with passion and elegance striving to be more than a just a football club. 

The jersey features Milan’s iconic red and black stripes reinterpreted at various widths in a single, symmetrical design, celebrating the creative balance of tradition and modernity giving rise to a new Milan, from the pitch to the streets to the city skyline.

As a horizon of modern skyscrapers emerges in the city, so does a new state of mind. The Milanese are embracing international influences at a striking pace, setting their sights on the future, eager to spark a new era of creativity and innovation for the ever-elegant metropolis.

 

The two captains of AC Milan’s Women’s team and Men’s team, Valentina Giacinti and Alessio Romagnoli shared their comments on the new Home kit designed by PUMA. 

Giacinti said, “I’m really excited to be wearing this kit on the pitch for the first time in our next game. I love the design, modern yet traditional, and how it has been influenced by the city of Milan.” 

Romagnoli added, “Wearing the red and black colors day in and day out gives me immense pride. The new kit looks really modern, and you can truly see where the inspiration for the stripes comes from – it is a great representation of Milan’s new and expanding skyline.”

“AC Milan as a club is a mirror of the energy and spirit of the city of Milan,” said Casper Stylsvig, Chief Revenue Officer at AC Milan. “We are very proud to be launching our new Home kit today and debuting it on the pitch for the first time with our Women’s team. Once again PUMA’s new jersey captures the true essence of Milan, a unique blend of football, fashion and culture that truly sets this club and this city apart.”

 

Established in 2018, AC Milan’s Women’s team represents a bold new era in the club’s rich history and an important part of the vision and the future of the club with its identity, values and objectives, which has already generated value on and off the pitch just three years since its creation. Through PUMA’s #SheMovesUs platform, PUMA embrace the club’s commitment to support and celebrate Women’s football by debuting the new Home kit on-pitch with the AC Milan Women’s team.

“Together, AC Milan and PUMA celebrate women who move together to achieve and connect – through sport, culture and values,” said Matthias Baeumer, General Manager BU Teamsport. “AC Milan is built on innovation, community, integrity and inclusiveness and we wanted to celebrate the representation of this historic club and the changing identity of the city of Milan in both our kit design and our communication, by elevating AC Milan Women’s team.”

In celebration of the ‘Move Like Milan’ Home kit campaign, PUMA and AC Milan have embraced the creative spirit of the club and the city by partnering with three Milanese design and fashion Universities to deliver a series of workshops and design masterclasses, hosted by leading PUMA creatives to help mentor the next generation of young designers.

The new AC Milan Home jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

The new AC Milan Home kit will be available from May 11 at PUMA.com, PUMA stores, AC Milan official stores, store.milan.com and at select retailers worldwide.

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herzogenaurach, germany, july 14, 2021
93:20 PUMA & MANCHESTER CITY UNVEIL NEW HOME KIT IN TRIBUTE TO THE GOAL THAT MARKED A NEW ERA FOR CITY

Global sports company PUMA has today unveiled the new Manchester City Home kit inspired by the iconic 93:20 goal from the incredible 2011/12 season that provided one of the greatest moments in Premier League and Manchester City history.

The memory of the legendary 93:20 season echoes through the new Home kit as a striking all-over repeated graphic of a digital clock paying tribute to the remarkable generation of players and the last-minute strike that sealed the league in a way no football fan could have predicted. The Home jersey is complemented by sky blue shorts and hooped socks to complete the look.

For Manchester City the 2011/12 season was a thriller, it started with an array of exciting signings and ended with 93:20 - a momentous goal that secured the club’s first Premier League title, marking the climax of the league’s most remarkable season and the beginning of a new era for Manchester City. Since this historic moment, City have gone on to win the Premier League title five times in the last ten seasons.

“Witnessing that moment is something I will never forget. When the goal went in, we knew we had just seen greatness, something special”, said Micah Richards, Manchester City legend. “The league was hanging in the balance and then to secure it in the final minute, in that fashion, I don’t think will ever be replicated. The new kit is a perfect tribute to one of the greatest moments in City’s history”.

The new Manchester City Home jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

The new Manchester City Home kit will be available from July 14 at PUMA.com, PUMA stores, Etihad Stadium Store, mancity.com/shop and at select retailers worldwide.

Additionally, the Manchester City prematch collection is available from July 14 and consists of the prematch jersey, prematch ¼ zip top, prematch jacket and prematch pant. For the first time Manchester City’s prematch collection utilizes PUMA and First Mile’s recycling initiative by turning plastic waste into products.

First Mile is a people-focused network that strengthens micro-economies, working with waste collection communities in Taiwan China, Haiti and Honduras by collecting plastic waste and creating jobs and reducing environmental waste. This year’s collection is made from at least 84% post-consumer plastic collected in Taiwan China.

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herzogenaurach, germany, july 21, 2021
PUMA & AC MILAN LAUNCH NEW AWAY KIT CELEBRATING FONDAZIONE MILAN PROMOTING “FROM MILAN TO THE WORLD” INITIATIVE

Global sports company PUMA has today unveiled the new AC Milan Away kit to be worn by the Men’s, Women’s and youth teams throughout the 2021/22 football season. The special new golden kit celebrates the work of Fondazione Milan, AC Milan’s charity, with the words “Fondazione Milan” printed under the collar on the back of the shirt. The new Away jersey also features a striking all-over pattern inspired by six cities across the world involved in a charitable initiative that will officially launch in September.

The “From Milan to the World” initiative, created by AC Milan’s Fondazione Milan, in partnership with PUMA, will give Rossoneri fans across the world the chance to vote to support a socio-educational project out of six proposals that will be presented in September, alongside local and international non-profit organizations. The end result will be the development of the selected program, linked to one of the six cities chosen for the initiative: New York (USA), Rio de Janeiro (Brazil), Kolkata (India), Melbourne (Australia), Nairobi (Kenya) and Milan (Italy).

Fondazione Milan was set up in 2003 with the aim to spark positive change in the community. The foundation continues to grow as more fans, partners and club legends join the cause, helping to expand the reach of the various initiatives implemented across the world.

Casper Stylsvig, AC Milan Chief Revenue Officer said, “We are proud to be launching this Away kit with our partner PUMA and celebrate the work of our Fondazione Milan, who does an incredible job helping people in need at a local and international level. The jersey itself looks very elegant with its golden color and geometric pattern, but most importantly it will help us bring some change into the world through the “From Milan to the World” initiative, which will launch in the near future. This is something we are particularly proud to be able to do as a club, because it fits perfectly within our social responsibility journey, which remains a very important aspect of our work at AC Milan, both on and off the pitch.

The new kit represents Milan’s impact from Milan to Italy to the World. AC Milan brings people together from different cultures, languages and ages as the club continues to expand its impact across the globe. Milan’s unbreakable bond with the team and the city sends an inclusive message to over 500 million Rossoneri fans worldwide, uniting people from the walls of the San Siro to the streets of Rio and beyond.

“AC Milan connects so many people across the world through football and charitable projects, so we wanted to pay tribute to this with the design of the shirt. The idea behind the bespoke graphic integrated into the jersey was to give each city connected to the Fondazione its own identity,” said Nick Willems, Graphic Designer Teamsport Apparel. “We placed distinct graphics created for each city inside outlines of those cities. We then added those graphics into a repeat pattern to connect all of the cities, symbolizing the strength of AC Milan and of the Fondazione.”

The new AC Milan Away jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance. 

The new AC Milan Away kit will be available from July 21st at PUMA.com, PUMA stores, AC Milan official stores, store.milan.com and at select retailers worldwide.

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herzogenaurach, germany, july 29, 2021
PUMA & MANCHESTER CITY CELEBRATE NEW WATER INSPIRED AWAY KIT BY LAUNCHING FOOTBALL & SAFE WATER PROGRAMS WORLDWIDE

Global sports company PUMA has today presented the new Manchester City Away kit for the 2021/22 football season. The stunning new Away kit celebrates football as a force for good. Produced with a special Dope Dye manufacturing process to reduce water consumption, the new kit pays tribute to a partnership with the Club’s global charity initiative, Cityzens Giving, focused on using football to raise awareness of and access to safe water across the world.

Clean and accessible water is crucial, yet 1 in 3 people worldwide lack access to safe drinking water. To help address this challenge, PUMA has partnered with Cityzens Giving and the Club’s Official Water Technology Partner Xylem to deliver an innovative global program, blending football-based education on water, sanitation and hygiene, and clean water access for communities in need.

The ambition is to reach over 10,000 young people in 3 continents, focusing on Manchester, São Paulo, Buenos Aires and Mumbai. The program has just kicked off with the creation of a clean water tower in Mumbai, producing a safe and long-term supply of fresh drinking water for 1,800 people per day.

Tom Pitchon, Director of City Football Foundation said: “We are proud to be able to use the Club’s Away kit to raise awareness of water issues around the world, creating a platform to provide much needed support for communities in need. Empowering our global network of Young Leaders to use football as a platform to tackle social issues in their communities is at the heart of what Cityzens Giving does and the work we are embarking on with our partners PUMA and Xylem will help to enhance the lives of thousands of people around the world. Our playing kit is an expression of what our Club stands for and we are delighted that this season’s kit will be used to highlight the vital issue of clean water access.” 

The striking new jersey features water droplets throughout the design, highlighting the safe water program and Cityzens Giving. The club’s crest, PUMA cat, Etihad and Nexen sponsor logos feature iridescent colors, resembling the effect of light breaking through water droplets.

In addition to increasing access to clean water in communities, PUMA is reducing the amount of water waste and consumption during the manufacturing of the kit. The company has utilized an innovative Dope Dye manufacturing process to drastically reduce the amount of water and dye used during production.

“The Manchester City Away kit is a special project at PUMA, we are working with Manchester City and their partners to support communities and continue to increase our level of sustainability,” said Heiko Desens, Global Creative Director and Innovation at PUMA. “Along with supporting safe water programs, we have utilized an innovative Dope Dye manufacturing process to significantly reduce the level of water consumption when compared to traditional ways of dying materials. The Dope Dye process allows us to color the raw materials before it is spun or knitted to a textile allowing us to skip the water-intensive dying process of coloring the yarn or knitted material. An added benefit to this method is it improves color fastness by reducing the fading of the colors after washing or light exposure, which is important for performance products."

The new Manchester City Away jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping athletes dry and comfortable. The jersey integrates an ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

The new Manchester City Away Kit will debut on pitch against Leicester City in the FA Community Shield fixture on August 7th at Wembley Stadium.

The new Manchester City Away kit will be available from July 29 at PUMA.com, PUMA stores, Etihad Stadium Store, mancity.com/shop and at select retailers worldwide. 

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Herzogenaurach, Germany; December 11th, 2021
CIAO, WELCOME TO MILAN. NEW PUMA AND AC MILAN STREETWEAR CAPSULE

Global sports brand PUMA and football club AC Milan will release their first streetwear collaboration together, where Milanese heritage and proud footballing tradition were combined for a limited drop of footwear and apparel.

The capsule, designed as much for the terraces as it is for the street, marks a new chapter in the long-standing partnership between PUMA and AC Milan. The campaign features long-time PUMA ambassador, World-Cup winner, and current AC Milan striker Olivier Giroud whose strong professionalism, sense of fashion, and natural panache suit the collection to a tee.

The new streetwear capsule collection has been inspired by the next generation of AC Milan fans and it mixes the tradition and style of an iconic football club and a city worthy of its “fashion capital” status with modern design, underlining the Club's innovative spirit and vision, which has future generations at its heart.

Traditional training garments such as nylon waterproof coach jackets and track pants are overhauled and rendered as timeless items for the street by interlaying jersey linings, scarf-like patches, and unique AC Milan-inspired color palettes. Accompanying them are premium-knit french terry hoodies, cotton tees, and two custom PUMA Suede Classic XXI trainers.


The PUMA x A.C. Milan capsule will be released on PUMA.com and key stores in Italy starting December 11th.

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Herzogenaurach, Germany, December 23rd, 2021
INTRODUCING THE NEXT GENERATION: PUMA SIGNS ROMEO BECKHAM AS LATEST PUMA FUTURE Z ATHLETE

PUMA has signed a long-term partnership with Romeo Beckham. Romeo is currently preparing for his second season in professional football after signing with Fort Lauderdale CF, a USL League One side and reserve affiliate of Inter Miami CF, earlier this year.

Romeo represents both football performance and creative culture. His passion and commitment to the game is complemented by his energy and style off the pitch and the combination is something that PUMA are excited to be part of.

 

Romeo, 19, will be wearing the PUMA FUTURE Z 1.2 football boots: "The FUTURE Z boots match my game perfectly. They're light so that I can use my pace and agility, but they also grip the ball amazingly so I can dribble and pass effectively. I love the colours of the Under the Lights pack, which combine my passions of fashion and football."

 

Inspired by several role models in the game, Romeo reflected:

“Neymar is amazing and I love to watch him play, he messaged me when he saw me wearing Puma… this made my day. Thierry Henry has always been one of my favourite players, some of the goals he scored were unbelievable. If there were two players I’d love to have the ability of, it would be Thierry and of course my Dad!”

 

Ben Hughes, General Manager of PUMA UKI, said: "We are delighted to welcome Romeo into the PUMA family. We're excited for Romeo as he prepares for a new season as an elite athlete and look forward to supporting his journey. Romeo adds a new voice to the way we shape football culture and build connections with our customers supporting our brand message of Faster Football and the ideal of driving change in the game."

PUMA Copyright
Herzogenaurach, Germany – June 4, 2020
PUMA PREPARES TO LIGHT UP THE PITCH WITH THE RISE PACK

Sports company PUMA presents the Rise Pack, featuring the PUMA FUTURE 5.1 and PUMA ONE 20.1 in a dazzling new colorway that will light up pitches all over the world.

As the return of football draws nearer and the excitement surrounding the restart of the season intensifies, players will reignite the hopes of the football world as they rise up toward glory, overcome new challenges, and chase their dreams. The time has come to RISE UP.

The Rise Pack is a dynamic combination of NRGY Peach and Fizzy Yellow to celebrate players brilliance as they spark and illuminate the pitch and features a chrome outsole to highlight the players pursuit of silverware and greatness in the final games of the season.

 

“We at PUMA are very excited for the return of football and to see the Rise Pack light up the pitch. Players will rise up and unite for the love of the game and shine on the pitch as they entertain and thrill fans watching from home. We look forward to an enthralling and captivating summer of football,” said Matthias Mecking, General Manager of PUMA Teamsport.

The PUMA FUTURE 5.1 is inspired by the game’s most dynamic players. Incorporating adaptable NETFIT support into a fully knitted upper, the FUTURE reacts with the movement of the foot, enhancing both fit and stability, placing agility at the center of design. 

Crafted for precise touch, deadly accuracy, and instinctual finishing, the PUMA ONE 20.1 combines the lightweight stabilizing properties of SPRINTWEB with premium K-Leather to create the complete balance of speed, touch, and support. 

The Rise Pack is available starting June 4 on PUMA.com and at select retailers worldwide.


 

Herzogenaurach, Germany, September 03, 2020
PUMA UNVEILS THE NEW BVB AWAY KIT INSPIRED BY THE STREET ART OF DORTMUND
Puma

Sports company PUMA has today launched the new Borussia Dortmund Away Kit for the 2020/21 season inspired by Dortmund’s incredible street art and fan culture.

The design of the new BVB Away Jersey celebrates the iconic graffiti displayed throughout the streets of Dortmund. The black jersey features a striking yellow graffiti stripe running from shoulder to waist and integrates grey BVB graffiti graphics into one section of the jersey.

BVB Away Kit

The new jersey is equipped with PUMA's thermoregulation technology which provides an improved moisture management system to maintain the perfect body temperature. Combined with laser-cut perforation on the front and engineered jacquard at the back, the jersey offers the latest in fit and mobility for optimal performance.

The new BVB Away Kit is available from September 3rd at PUMA.com, in the official BVB store, at shop.bvb and at select retailers worldwide.

 

 

Herzogeaurach, germany, october 20, 2020
MADE FOR THE KING: PUMA CREATES COLLECTION FOR NEYMAR JR.

Sports company PUMA has created the Neymar Jr. collection featuring the Neymar Jr. PUMA KING and apparel range for its newest football ambassador Neymar Jr.

The iconic PUMA KING Platinum in black and white is the star of the PUMA x Neymar Jr. collection, with the signature NJR logo, which is integrated into the classic PUMA Formstrip. The boot is engineered with the latest in performance technology to provide enhanced touch and control benefits, made for the ultimate playmaker.

The super-soft, premium K-Leather upper is enhanced with 3-D ‘touch’ texture for added control. The locked-in fit is refined with a snug knitted tongue and the ultra-modern slim silhouette, combined with the super lightweight ‘RAPIDSPRINT’ outsole, makes it the fastest and lightest PUMA KING ever.

The apparel collection features the Neymar Jr. 2.0 logo tee, Neymar Jr. 2.0 track jacket and the Neymar Jr. 2.0 track pant, all in adult sizes. The junior collection consists of the Neymar Jr. 2.0 logo tee, Neymar Jr. 2.0 hoody and the Neymar Jr. 2.0 track pant.

The new Neymar Jr PUMA collection will be available from October 19th at PUMA.com, PUMA stores and select retailers worldwide.

 

Neymar Jr.
MADE FOR THE KING ICONIC
PUMA Neymar Jr. Collection
MADE FOR THE KING PLAYMAKER
Neymar Jr.
MADE FOR THE KING NEW CLASSIC
Herzogenaurach, Germany – December 1, 2020
THE PUMA X BALR. COLLECTION

Global sports company PUMA has followed the recently released PUMA x BALR. capsule, featuring the FUTURE 6.1 football boot, Future Rider Lifestyle shoe and apparel collection with reimagined fresh takes on AC Milan, Manchester City, Olympique de Marseille and Borussia Dortmund jerseys.

The PUMA x BALR. collection features BALR. interpretations of each club’s jersey, integrating the iconic home kit colors of each club into the stylish black jerseys. The collection is crafted using premium materials and unique designs, featuring hexagonal patterns bespoke to each jersey based on BALR.’s iconic branding, referencing the pattern found on footballs and football nets.

BALR. is known for its premium fashion, travel products and accessories, inspired by the lifestyle of professional football players. The PUMA x BALR. jersey collection combines the best of both brands, blending football performance and fashion into a sleek street-ready collection that bridges the intersection of football, culture and lifestyle.

The PUMA x BALR. collection is available from December 1st at PUMA.com, PUMA stores and select retailers worldwide.

 

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