“I absolutely love the new Third kit, it is a proper eye-catcher and will look brilliant on pitch – I can’t wait to wear it in our match against Bayern Munich this week in Tokyo,” said Jack Grealish. “It has been an amazing experience to visit and shoot our campaign in Tokyo, it’s an incredible place and it’s great that we can unveil our new kit here during pre-season.”

To launch the new Third kit PUMA and Manchester City merged football with Japanese culture by capturing content with the players in the famous Tokyo Kabuki Hall and with models in key locations in Tokyo during the team’s pre-season tour of Asia. The Third kit will debut on pitch on July 26th at the Japan National Stadium against FC Bayern Munich.

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

The Electrifying Manchester City Third kit is available from July 25th at PUMA stores, PUMA.com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide. 

“I am so excited to have joined a Club as historic and iconic as AC Milan”, said Christian Pulisic. “I am also very happy that we will be touring the United States for pre-season where I get to wear the amazing new kit! The fans will love this kit, it looks great on pitch and in the stands. AC Milan is an incredibly successful club and the iconic Rossoneri’s white kit has become a symbol of those successes over the years. As players, we feel an extra surge of confidence knowing that we carry the legacy of AC Milan's rich heritage with us.”

Casper Stylsivg, Chief Revenue Officer of AC Milan, added: “The new AC Milan Away kit designed by our partner PUMA beautifully captures the essence of our Club's rich heritage, combining it elegantly with fashion and design, symbols of our city. The modern interpretation of the classic white kit symbolizes our commitment to honor tradition while embracing innovation. This kit embodies the spirit of AC Milan, showcasing our commitment to excellence both on and off the pitch. It is a testament to the Club's iconic legacy and our unwavering dedication to push boundaries, leaving a lasting impression wherever we go.”

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.

The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.

To celebrate the launch of the new kit, PUMA and AC Milan will be hosting a fashion forward exclusive event in Los Angeles as part of their pre-season tour, featuring AC Milan players and local influencers. AC Milan will debut the new Away kit at The Rose Bowl Stadium in Pasadena on July 23rd when AC Milan take on Real Madrid, as part of the Soccer Champions Tour 2023.

Celebrate football and fashion with the 2023/24 AC Milan Away kit available from July 20th at PUMA stores, PUMA .com, all AC Milan stores, store.acmilan.com and at select retailers worldwide. 

“I’ll be forever thankful that my journey to motherhood has been captured, to inspire others, to remind myself of the challenges I overcame and to show we can break down barriers and not be limited as a female athletes. We are capable or so much more,” said Sara Björk Gunnarsdóttir. “I’m grateful for the support of my family and friends, and of course my partners at PUMA, who have all supported me as I prepared to welcome my son and return to playing football. I know not everyone has been able to tread the same path, and I hope the documentary can act as a universal truth that, as women and mothers, you do not have to choose between having a family and your career. You can do both.”

“This has been a special project to be a part of from the moment Sara met with us and wanted to give unprecedented access to her personal journey,” said Matthias Baeumer, PUMA General Manager BU Teamsport. “Sara wanted to show that you do not have to choose between your career and starting a family. By sharing her journey, including the mental and physical challenges she has faced along the way, we hope this will inspire and give insight to athletes around the world. In a time when women’s football is going from strength to strength, it is important to bring awareness to such key topics and to show that society’s perceptions do not need to determine your path. The documentary with our partner COPA90 is a beautiful insight into her strength and unique character.”

The ‘Do Both’ Sara Björk Gunnarsdóttir documentary is now available to view on PUMA’s YouTube channel here.

For the sixth consecutive year, Manchester City will be running the ‘Same City Same Passion’ campaign that will inspire young girls across the world to play football. PUMA will provide the girls with footballs and since 2018, PUMA and Manchester City have provided over 6000 footballs worldwide for girls. This year the PUMA footballs will feature a limited-edition Pankhurst-inspired design of the pre-match range.

“The new Manchester City pre-match collection is a great opportunity for PUMA to continue our support for women’s football and to celebrate inspirational women, past and present,” said Marco Mueller, PUMA Senior Head of Product Line Management Apparel Licensed. “The collection is inspired by Manchester’s own Emmeline Pankhurst and is the perfect project for PUMA to partner with the charity ‘City in the Community’ to provide equipment and free football sessions for girls in the community.”

The Manchester City pre-match collection is available from March 3 rd at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide.

Made for her, the new FUTURE Women’s fit has based the volume and instep height on the anatomical shape of a women’s foot for a high performance fit that puts women first. The FUTURE will be worn by Neymar Jr., Julia Grosso, Dzsenifer Marozsán and James Maddison. As a step toward a better future the upper of the FUTURE features at least 30% recycled materials.

The PUMA FUTURE Supercharge edition is available on pre-sale from January 12th at PUMA.com, PUMA stores and specialist football retailers. The FUTURE will then be released globally on January 19th.

Playmakers, go create. The Neymar Jr. Creativity Pack is available from                                                                           March 9th at PUMA.com, PUMA stores and select retailers worldwide.

„Es freut uns ganz besonders, unser Fußballportfolio mit einem so renommierten brasilianischen Club wie Botafogo ausbauen zu können. Die Geschichte und die Fans dieses Vereins sind einmalig und werden dazu beitragen, unsere Marke im Fußball weiterzuentwickeln und zugleich neue Produktinnovationen und kreative Marketingkonzepte zu entwickeln“, sagt Roberto Goldminc, General Manager PUMA Brasilien.

„Wir sind begeistert von dieser Partnerschaft. Unsere Trikots sind weltberühmt, stecken voller Geschichte und wurden von einigen der größten Fußballer aller Zeiten getragen. Das gilt auch für PUMA, einem der wichtigsten Ausrüster im Fußball, der weiß, was es heißt, Champions auszustatten und die bestmögliche Ausrüstung zur Verfügung zu stellen. Diese Gelegenheit zur Zusammenarbeit erfüllt uns mit großem Stolz“, erklärte der Präsident von Botafogo, Maurício Assumpção.

Botafogo wird ein wichtiger Bestandteil im Sportmarketing von PUMA in Lateinamerika und ergänzt das Portfolio an südamerikanischen PUMA-Teams, zu denen auch Pumas UNAM aus Mexiko, Independiente aus Argentinien, Universidad Católica aus Chile und Peñarol aus Uruguay zählen. PUMA ist außerdem Ausrüster zahlreicher Nationalmannschaften wie Italien, Tschechien, Schweiz, Südafrika, Kamerun, Ghana, Elfenbeinküste, Algerien, Chile und Uruguay sowie vieler internationaler Einzelspieler wie Sergio Agüero, Radamel Falcao, Samuel Eto’o, Cesc Fabregas, Yayá Touré, Thierry Henry und vielen weiteren Top-Spielern.

Botafogos neues Trikot stellt PUMA Mitte März in Rio de Janeiro vor.

Foto Credit: Robert Ashcroft/ PUMA