AC Milan 125th Year Anniversary Kit
Herzogenaurach, Germany, December 5th, 2024
PUMA AND AC MILAN CELEBRATE 125 YEARS OF THE ROSSONERI WITH A SPECIAL ANNIVERSARY KIT VOTED FOR BY THE FANS

Global sports company PUMA and AC Milan today proudly unveil the highly anticipated 125th Anniversary kit, a celebration of Rossoneri heritage and innovation, designed by fans and crafted for greatness. Voted on by loyal AC Milan supporters through an immersive competition, the new kit embodies the timeless style and Milanismo spirit that the Club has championed since its founding in 1899.

The 125th Anniversary Capsule Collection includes the Authentic Player Jersey, Goalkeeper Jersey, Retro Football, and a special limited-edition Retro Style Jersey. In homage to the Club's founding year, only 1,899 units of this retro-style jersey will be available, each with a unique serial number and exclusive packaging - a true collector's item for dedicated fans.

The design journey began last December when AC Milan fans were invited to shape the Club’s legacy by choosing key elements of the 125th Anniversary jersey. Through the ‘Design our Jersey, Design our Legacy’ campaign and a bespoke platform, fans made design choices that reflect key moments in AC Milan’s history:

  • The broad stripe design first appeared on the Rossoneri jersey in the 1950s and later became synonymous with the Club’s most iconic international victories, especially from the late 1980s onward

  • The badge featured on the kit pays homage to the Club’s very first official emblem, dating back to its foundation in 1899 as the Milan Football & Cricket Club. This nod to tradition reflects the vision of Herbert Kilpin, who, as an Englishman, brought his cultural heritage by establishing a Club that celebrated both football and cricket

  • The Diavoletto (Little Devil), an emblematic symbol of AC Milan during the 1980s, is printed inside the jersey, accompanied by the inscription AC Milan 125, marking this momentous milestone in the Club’s history

AC Milan Fan Token holders on Socios.com also played a role, voting on a unique detail to be printed on the numbers on the back of the jersey. This innovative, fan-driven approach has resulted in a kit that not only honors AC Milan’s storied past, but also looks confidently to its future. Chosen entirely by the fans, this kit stands as a truly special symbol of the Club’s history, passion, and unity, making it a celebration of the deep connection between AC Milan and its supporters.

Franco Baresi AC Milan Honorary Vice President said: ““This jersey is a reflection of AC Milan’s soul - its passion, its history, and the vision for its future. As someone who has proudly represented this Club for 50 years in many different roles, this milestone represents a moment of celebration and unity for the entire Rossoneri family. The 125th Anniversary is a testament to the values and spirit that make AC Milan extraordinary, and this kit is a beautiful way to honour our journey while celebrating the unwavering bond with our fans.”

Engineered with PUMA’s dryCELL technology, the Authentic Player Jersey is crafted to keep players cool and comfortable, performing at the highest level while embodying the essence of Milanismo. Reflecting PUMA’s commitment to sustainability, the jersey is made with 100% recycled materials, excluding trims and decorations.

The limited-edition Retro Style Jersey, made from premium cotton, is a nostalgic nod to classic football aesthetics, with each piece bearing a unique serial number - an exclusive emblem of AC Milan’s enduring legacy. Completing the collection is the Retro Football, a modern take on AC Milan’s vintage football design. 

In a nod to retro style, both the men’s and women’s First Teams will wear jerseys featuring only numbers on the back. Additionally, the jersey will be available exclusively in a long-sleeve version, including the ones worn by players on the pitch, and will not feature any sponsor logos aside from the PUMA logo on the left shoulder, further enhancing its vintage appeal.

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport, added: “The 125th Anniversary kit is not only a celebration of AC Milan’s past but also a tribute to the unwavering passion of its fans. We’re honored to have worked with the Rossoneri faithful to create something that’s not only a piece of football history but also designed for performance and pride.”

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: This kit is more than just a jersey – it’s a testament to the bond between AC Milan and its fans and to the strong partnership between our Club and PUMA. To have our supporters play such a vital role in its creation underlines our commitment to placing them at the heart of everything we do. 

We would also like to extend our heartfelt gratitude to our jersey sponsors, Emirates and MSC, Banco BPM and TIM for waiving their right to be present on the AC Milan jersey for this game. Their gracious support of this initiative reflects their deep understanding of the importance of this milestone, and the Club truly appreciates and values this incredible gesture.”

The 125th Anniversary kit will make its on-pitch debut on 15th December when the men’s First Team take on Genoa, the pinnacle of the Club’s celebrations for its milestone, with fans witnessing the realization of their vision as their design comes to life at the San Siro. The women’s First Team will also showcase the special kit during the Derby against city rivals on 8th December at the PUMA House of Football, adding to the Club's historic celebrations.

To celebrate the launch of this Anniversary kit and share the moment with its global fanbase, AC Milan and PUMA have organized two fan-focused events at PUMA Flagship Stores in Dubai, UAE, and Shanghai, China. Reflecting the Club's international spirit, legend Roberto Donadoni will meet fans in Dubai on 8th December, while Honorary Vice President Franco Baresi will greet supporters in Shanghai on 11th December.

The Anniversary kit was officially unveiled yesterday in Milan during an exclusive event held at the Club’s Flagship Store in Via Dante, in the heart of Milan, during which AC Milan legends, VIPs, and media had the opportunity to see the jersey for the first time.

The AC Milan 125th Anniversary kit will be available on PUMA.com, AC Milan Official Stores, on store.milan.com, and select retailers worldwide from Thursday 5th December.

PUMA x Portugal Announcement
Herzogenaurach, Germany, November 27th, 2024
PUMA SIGNS BLOCKBUSTER LONG-TERM PARTNERSHIP WITH THE PORTUGUESE FOOTBALL FEDERATION

Sports company PUMA has signed a long-term agreement with the Portuguese Football Federation (FPF), one of the world’s most popular national teams. Starting in 2025, PUMA will equip all male, female and youth teams as well as the federation’s futsal, beach football and E-Sports teams.

Portugal, the 2016 European Champions and 2018/19 Nations League Winners, are known for their captivating style of play, which has earned them many fans all over the world and the largest number of followers on social media of any national football federation worldwide.

“Signing a top-tier national team was one of our priorities in football and I am very excited to welcome a team as popular as Portugal to the PUMA Family,” said Arne Freundt, PUMA CEO. “Given the large number of fans all over the world and the great potential of the next generation of this squad, we are looking forward to the upcoming big tournaments such as the 2026 World Cup.”

For PUMA, the deal offers the opportunity to continue writing Portuguese football history. In the 1960s, PUMA became the partner of legendary player Eusébio, known as “O Rei” (“The King”), for whom it created the iconic PUMA KING football boot. Eusébio was the top scorer of the 1966 World Cup when he led his team to a third place in the tournament.

“We were attracted to PUMA because of the way in which they engage with the fans and tell the unique story of every team they work with” said Fernando Gomes, President of the FPF. “We look forward to creating an exciting range of products with them which will resonate with our large fan base all over the world.”

PUMA will unveil the new products and its creative direction for the partnership in early 2025

African National Team Kits
Herzogenaurach, Germany, November 15th, 2024
PUMA UNVEILS THEIR NEW AFRICAN NATIONAL TEAM HOME & AWAY KITS CELEBRATING THE ESSENCE OF AFRICAN CULTURE

Global sports company PUMA has today launched the national team kits of five of Africa’s most prolific footballing nations. The men’s and women’s Home and Away kits for Egypt, Côte d'Ivoire, Morocco, Senegal and Ghana have each been constructed with identity and culture at the forefront, with intricate designs representing different takes on the country’s art, history and pride – reimagined for the Beautiful Game.

Egypt has been crowned champions of Africa on seven occasions, so it’s only fitting their new kits acknowledge the Kings and Queens the country is synonymous with. Pharaoh, sphinx, sand dune and pyramid themed designs adorn both kits, with the bold red Home jersey featuring a repeat stylised illustration of Pharaohs, pyramids and sand dunes in an all over print, whilst the white Away jersey features an attention-grabbing Pharaoh design as the centrepiece amongst a pattern of pyramids.

The new Côte d'Ivoire kits are inspired by the annual festival ‘La Fête des Masques’ the festival at the heart of Ivorian folklore. The iconic orange Home jersey has been intricately detailed with a fringe effect that is applied to traditional costumes and reminiscent of festival goers, whilst the Away jersey design symbolizes the dances performed at the festival and features a white base with green detailing to allow the elephant to take center stage. Both kits capture the vibrancy and ceremonial essence of Ivorian culture.

Morocco is set for big expectations both on and off the pitch in 2025 as hosts of the men’s and women’s Africa Cup of Nations and having the talent to go far in both tournaments, so ensuring they will be represented with kits that fans feel a connection to is imperative. Having made history as the first African team to reach the semi-final of a World Cup, the kits are a nod to their national history.

Abderrahmane Trabsini, born and raised in Amsterdam, was inspired by the beauty of Moroccan and Berber craftsmanship in creating the Moroccan kits. Encapsulating the essence of Moroccan artistry, the Home kit features patterns inspired by traditional Moroccan zellige tiles, with intricate geometric designs symbolizing unity, eternity, and artisanship. Trabsini also incorporated Berber symbols often seen in Moroccan rugs into the Away kit, with motifs representing protection, fertility, and harmony. These elements connect deeply with Moroccan heritage, adding cultural depth to the design. The vibrant red and green palette reflects the national flag, while the inclusion of the indigenous language honors Morocco’s rich history.

The new Senegal Home jersey encompasses the theme of ‘Teranga’ – the spirit of hospitality. The kit’s design draws inspiration from the nation’s workers, reflecting a fearless and progressive identity expressed through modern art and culture. This results in a clean strip with accents in the colors of the national flag. The Away kit however takes a bolder approach, with a green and lime palette that incorporates a lion print across the chest, inspired by the country’s art and design.

Four-time Africa Cup of Nation winners Ghana are iconic in every sense, both in name and nature. Traditional Adinkra symbols form a unique all-over pattern on the Home kit, with a central black star completing the statement, meanwhile the Away kit shines brightly in yellow, similarly incorporating the star and symbols as a nod to Ghana’s rich cultural heritage.

Ghanaian native, Jefferson Osei set out to unite Ghanaian tribes through his kit design. Working with renowned Ghanaian painter Daniel Alum Jasper, who painted the graphic element of selected Adinkra symbols by Jefferson resonating with all the different tribes within Ghana, he created a custom print for the new Home kit. Upon initial glance, the white jersey appears to feature a simple star print; but as players begin to perspire, the symbols become more pronounced. The yellow Away kit pays homage to Ghana’s ‘Gold Coast’ and represents the colors often found in Ghanaian culture and has the adinkra symbols on the sleeves of the jersey.

Marco Mueller, PUMA’s Senior Head of Product Line Management Teamsport Apparel at PUMA said: “We are incredibly proud to unveil these kits, ones that will be worn by some of the best nations, players and fans on the continent. Africa is part of the PUMA DNA and we are proud to work together with our fantastic nations. This comes at an exciting time for African football, ahead of the Africa Cup of Nations for both men’s and women’s teams in 2025, and we’re excited to see what those next iconic moments in our kits will look like.”

Designed for the fans, the Replica jersey pairs that same match-worn look with dry-CELL sweat-wicking technology designed to keep those in the stands dry and comfortable, even on the tensest of matchdays. Ideal for both game day and everyday wear, the Replica jersey is made from PUMA’s innovative RE:FIBRE recycling technology and contains at least 95% recycled textile waste, the jersey is as much a fashion statement as it is a symbol of next-level performance.

The Authentic jersey is made with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction, and features an athletic fit for elite-level performance.

PUMA’s African national team Home and Away kits are available to purchase globally from the 15th November, 2024.

King Indoor
Herzogenaurach, November 14, 2024
PUMA DIGS INTO THE ARCHIVES TO REVIVE THE KING INDOOR

In the world of football, it’s a design that requires no introduction. 

The PUMA King franchise was established in 1966 with the original King, a flagship performance style that has graced football’s most famous pitches, and the feet of some of the sport’s most beloved stars.  

Now PUMA reaches into its archive to reintroduce a mainstay of the King family, the 1999 PUMA King Indoor. The King Indoor’s versatility and comfort allowed the silhouette to find favor outside of sports, as a classic lifestyle shoe. 

The King Indoor transcended the world of street cages and indoor courts to become a subcultural status symbol, and then a street-style star, the shoe was adopted as the shoe of choice for individualistic youth across Europe, from the UK to Italy. It’s a shoe that means many things to many different people; your team on the local pitch, or your neighborhood crew at the club. Later, German designer Jil Sander added her own spin to the silhouette that harmonized Sander’s signature minimal-chic aesthetic with the heritage of the King, marking one of the very first fashion-sport collaborations. Production of the King Indoor was then halted in 2015. 

The unmistakable PUMA King Indoor is reissued for 2024 with a premium stitched leather upper, paired with a pitch-inspired lace shroud, as well as a gum outsole. Gold accents appear throughout, including on the “King” wordmark logo that can be spotted on the upper. 

This year’s PUMA King Indoor campaign was captured by iconic British photographer Ewen Spencer, who is known for lensing youth and subcultures. In his early career, his seminal work captured emerging UK music scenes of the early 2000s, an era when the PUMA King reigned supreme. 

The PUMA King Indoor will be making its return on November 23, 2024, and will be available at select retailers globally, including Voo Store, Bodega, Slam Jam, LN-CC, SSENSE, and Beams. 

XAVI SIMONS PUMA INHALE
Herzogenaurach, November 4, 2024
DUTCH FOOTBALL STAR XAVI SIMONS LACES UP THE ARCHIVE-INSPIRED PUMA INHALE

Carrying the fearless attitude that defined it in the early 2000s, the PUMA Inhale returns as a refreshed lifestyle silhouette. 

As part of the Cellerator family, the Inhale gained recognition for its signature CELL cushioning and performance-driven design, while its bold lines, contours, and curves earned it a cult following both on and off the track. The tendril-like lines crawling across the shoe’s upper are inspired by human biology, which is further evoked through the shoe’s moniker, and raging red Formstrip like an artery delivering lifeblood to the shoe’s upper. Notable upgrades to the 2024 Inhale include a wider fit and a softer midsole for enhanced comfort and wearability. 

In 2023, the Inhale also became a favorite of PUMA collaborator A$AP Rocky, who selected the silhouette as the footwear focus of his inaugural collection, leading to a quick sellout and widespread fan popularity. 

Matching the unmistakably youth-driven energy of the Inhale, Dutch star Xavi Simons styles the striking sneaker in its debut black-and-red color scheme. 

The PUMA Inhale will be available from November 7, 2024, at PUMA.com, flagship stores, and select stockists. 

PUMA INHALE
Herzogenaurach, November 4, 2024
A FEARLESS FIRST: PUMA’S INHALE AND INVERSE REDEFINE DISRUPTIVE DESIGN

Two fearless designs, one shared DNA: PUMA introduces the Inhale, alongside the new AI-created Inverse, a bold progressive silhouette that defies the norm. 

PUMA’s latest releases bring a progressive and futuristic approach to running, blending inspiration from the future while drawing from PUMA’s rich past.  

The Inhale returns as an updated lifestyle silhouette, still carrying the fearless attitude that defined it in the early 2000s. As part of the Cellerator family, it gained recognition for its signature CELL cushioning and performance-driven design, while its bold lines, contours, and curves earned it a cult following both on and off the track. First introduced in a “Jute” yellow colorway, the refreshed version now appears in a striking black-and-red scheme, with key upgrades like a wider fit and a softer midsole for enhanced comfort and wearability. 

In 2023, the Inhale also became a favorite of PUMA collaborator A$AP Rocky, who selected the silhouette as the footwear focus of his inaugural collection, leading to a quick sellout and widespread fan popularity. 

The newest addition to the Inhale family is the PUMA Inverse. Created using AI and perfected by human craftsmanship, the Inverse takes cues from the retro Inhale but brings a more rebellious, progressive edge. Its design is rooted in PUMA’s heritage but breaks new ground with features like a midsole cage, cushioning, and sleek overlays. The Inverse makes its debut with a red mesh upper, complemented by dark amethyst and black accents, mirroring the Inhale’s bold aesthetic. 

With the Inhale as its foundation, the AI-powered Inverse redefines cutting-edge design while sharing the DNA of its iconic predecessor. Together, these releases mark a powerful evolution in PUMA’s lineup. 

LIGHTS OUT PACK
Herzogenaurach, Germany, October 3rd , 2024
FASTEN YOUR SEATBELTS WITH THE LIGHTS OUT PACK

Global sports company PUMA has today launched the Lights Out pack including fresh new color updates to the ULTRA, FUTURE and KING football boots. In the race to the top, take pole position with the Lights Out pack, featuring the latest performance tech and innovation from PUMA. The new pack also marks the return of European club competition under the lights. It’s football at full throttle, putting you in the driver’s seat. Lights out. Game on.

The Lights Out pack features the ULTRA 5 in ULTIMATE and CARBON editions with both featuring Unisex and Women’s Fits. The ULTRA gives you the speed and sensation of a finely tuned machine at your feet giving you a lightweight explosive edge. The ULTIMATE edition has a brand-new SPEEDSYSTEM outsole, with the CARBON edition integrating a custom SPEEDSYSTEM CARBON outsole made of carbon fiber, which makes it 32% springier than the non-carbon version, developed using engineering insights from PUMA Motorsport. Both versions integrate PUMA’s FastTrax stud design, precision-engineered to take you from kick-off to back-of-the-net faster than you can say: lights out. 

The FUTURE 7 is designed with an adaptive FUZIONFIT360 upper that provides the ultimate fit. Combining PWRPRINT, PWRTAPE, engineered dual mesh, and stretchy knit for a snug, supportive fit for 360-degree freedom of movement on pitch. 

For enhanced touch the FUTURE features 3D grip textures designed for ultimate ball control so you can every touch count. For optimal agility the FUTURE utilizes the Dynamic Motion System outsole to enhance stability, agility, and traction for rapid, unpredictable changes of direction.

The Lights Out KING lives up to its name with the combination of the non-animal-based K-BETTER™ upper material and the GRIPCONTROL 3D structure on the medial side for enhanced ball control, optimal touch, comfort, and durability. The lightweight outsole features an external heel counter, integrated stability spine, and conical studs, so you have as much control over your movement as you do over the ball.

As a step toward a better future, the uppers of the ULTRA, FUTURE and KING are made with at least 20% recycled materials.

PUMA continues to develop its Women’s Fit with a slimmer fit tailored to the anatomy of a woman’s foot, the new Lights Out pack Women’s Fit is designed to enhance comfort and performance for women playmakers, built different to support the women that make a difference on the pitch. 

Score the Lights Out pack on pre-sale from the 3rd October at PUMA.com and specialist retailers and available globally from the 10th October.

NEYMAR JR. BNA PACK
Herzogenaurach, Germany, September 12th, 2024
BRAZILIAN NATURAL ABILTIES: INTRODUCING THE NEYMAR JR. BNA PACK

Global sports company PUMA has today launched the Neymar Jr. BNA pack featuring a brand-new custom NJR BNA FUTURE 7 and apparel range. The new collection celebrates Brazilian flair with colors and graphics inspired by the great footballing nation.

Born to entertain Neymar Jr. drops a new pack that pays tribute to his roots and a style of play that has taken the world by storm. The joyous nature, Brazilian natural ability and skill is a representation of a nation in love with the beautiful game. 

The Neymar Jr. BNA pack not only features the FUTURE 7, but Training Shorts, Pants, ¼ Zip Tops, Jerseys, Hoody’s and Logo Tee’s all in adult and junior sizes.

The NJR BNA FUTURE 7 is designed with an adaptive FUZIONFIT360 upper that provides the ultimate fit. Combining PWRPRINT, PWRTAPE, engineered dual mesh, and stretchy knit for a snug, supportive fit for 360-degree freedom of movement on pitch. For enhanced touch the 

FUTURE features 3D grip textures designed for ultimate ball control so you can make every touch count. For optimal agility the FUTURE utilizes the Dynamic Motion System outsole to enhance stability, agility, and traction for unpredictable changes of direction.

The Neymar Jr. BNA pack is available on sale from 12th September at PUMA.com and specialist retailers worldwide.

Man City Kit
Herzogenaurach, Germany, 12th September, 2024
PUMA & MANCHESTER CITY LAUNCH THE 24/25 DEFINITELY CITY KIT IN COLLABORATION WITH NOEL GALLAGHER

Global sports company PUMA and Manchester City are proud to unveil the Definitely City kit for the 24/25 season, co-designed by legendary musician and lifelong City fan, Noel Gallagher. Marking the 30th anniversary of Oasis' iconic album Definitely Maybe, the special-edition kit draws inspiration from the album cover that defined a generation. 

The Definitely City kit will be worn exclusively in select European fixtures, encapsulating the spirit of a Club ready to rock on the biggest stages in Europe. The design features a bold aesthetic that echoes the iconic imagery of Definitely Maybe, paying tribute to the band and the city of Manchester.

The special-edition jersey features a light straw base colour with bold blue side panels and sleeves with subtle poppy pink detailing on the cuffs and panels of the jersey. Intricate outlines of marine blue supersonic waves adorn the jersey, with PUMA paying tribute to the colour palette from the iconic album cover creating a jersey that is Definitely City.

The kit is part of the Definitely City collection, all designed in collaboration with Noel Gallagher. The full collection includes a Track Jacket and Pants, Overshirt, Bomber Jacket, Tee, Polo, Retro Jersey and Drill Top. 

The collection was shot in a living room recreated from the Definitely Maybe album cover, with Manchester City players including Kyle Walker, Jess Park, Mateo Kovačić and Ederson joining Pep Guardiola and Noel Gallagher on set. 

Speaking about his involvement in the design of the Definitely City kit, Noel Gallagher said: “I loved City before anything, I was into City before I was into music, I was into City before I knew what music was. Definitely Maybe is what set us on our way, the record lasting as long, you can’t predict that kind of thing. It’s a great working class, Mancunian record – it’s real.

“When PUMA approached us at one of the games about designing a kit it took about five seconds to agree to it. It’s the same colour palette as the cover of Definitely Maybe: it’s unique but it’s definitely striking, and I think it looks great. When you see people representing your Club, it’s important that they look good.

“Definitely Maybe has never lost its magic to me, I just think it’s an amazing snapshot of what we were about. With the anniversary, I’ve been listening to it a lot more than I would ever listen to it, it makes me smile – they were great times. It’s spawned a great football kit, it’s legacy lives on.”

Marco Mueller, PUMA’s Senior Head of Product Line Management Teamsport Apparel, added: "The 24/25 Definitely City kit is not just a piece of sportswear; it's a celebration of Manchester City's ongoing journey and a tribute to a cultural phenomenon that resonates with fans around the world. We've combined cutting-edge technology with a design that honours both the Club’s heritage and the legacy of Definitely Maybe."

The special kit is available in both Authentic and Replica versions. The Authentic jersey features PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction for elite-level performance, while the Replica jersey offers the same distinctive look with a more casual fit, ideal for fans. Both versions are equipped with PUMA’s dryCELL sweat-wicking technology to ensure maximum comfort.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using 100% recycled material, excluding trims and decorations, marking a significant step towards a more sustainable production process.

The Definitely City kit will debut on pitch on the 18th September at the Etihad Stadium when Manchester City take on Inter Milan and will be worn in select European Away fixtures for the remainder of the 24/25 season.

The Definitely City kit and collection is available from PUMA stores, PUMA.com, the City Stores (Etihad Stadium, Arndale Centre and Rockefeller Center NYC), mancity.com/shop, and select retailers worldwide from 12th September.

BVB Away Kit Inlusivity
Herzogenaurach, Germany, 30th August, 2024
UNITED BY BORUSSIA: PUMA & BORUSSIA DORTMUND UNVEIL THE 24/25 AWAY KIT CELEBRATING INCLUSIVITY

Global sports company PUMA and Borussia Dortmund have today unveiled the Club’s Away kit for the 2024/25 season, championing diversity and inclusion with a design that leaves no fan behind. 

The Club mantra 'United by Borussia' comes to life in the 24/25 Away kit. Repeated throughout the jersey in writing, sign language, and Braille, the kit champions the diversity of the Club and constant work against racism, antisemitism, LGBTIQ* hostility, sexism and discrimination to support an open society.

The Borussia Dortmund jersey features a classic black base with a yellow midsection, PUMA logo and Club badge. The jersey features a round neck collar, and black tonal stripes wrapped across the jersey with black socks and black shorts to complete the look.

Carsten Cramer, Managing Director of Borussia Dortmund, said: “This season’s Away kit is very special and important for us. It shows that we are committed to diversity and inclusion on and off the pitch. ‘United by Borussia’ isn’t just a claim – we live by it.”

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “The 24/25 Away kit is a powerful representation of Borussia Dortmund’s commitment to connecting with their broad spectrum of fans. We wanted to create a jersey that not only performs at the highest level but also makes a statement about the Club’s values. This kit is designed to celebrate every fan and promote unity within the community.” 

The 24/25 Away kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same distinctive look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweatwicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys. 

The Borussia Dortmund Away kit is available from PUMA stores, PUMA.com, the Borussia Dortmund Official Stores, bvbonlineshop.com, and select retailers worldwide from the 30th August.

ACM Third Kit
Herzogenaurach, Germany, 22nd August, 2024
WELCOME TO MILAN(ISMO): PUMA & AC MILAN REVEAL THE 24/25 THIRD KIT

Global sports company PUMA and AC Milan have today unveiled the Club’s Third kit for the 2024/25 season, showcasing a fresh take on the Club's iconic style that embodies the spirit of Milanismo.

AC Milan’s culture thrives on creativity and vibrant colors. The new Third kit brings fresh, new colors to the pitch, adding a whole new layer of meaning to the beautiful game. The unique new 24/25 Third kit features a shadow grey base color with a fresh mint collar and sleeves, with grape mist details on the collar – including a monochromatic version of the Club crest – to express the inherent Milanese style in a way that’s both new and distinctly Rossonero, even in the absence of Rosso or Nero. Welcome to Milan(ismo).

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “The 24/25 Third kit embodies the unique blend of tradition and innovation that defines AC Milan and connects with the Club’s youthful fanbase to create something new and unique. We aimed to create a jersey that stands out while staying true to the Club's identity. This kit reflects the bold and sophisticated spirit of Milanismo and is designed to perform at the highest levels.”

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “This new Third kit developed by PUMA is a bold statement of what Milanismo stands for -innovation, elegance, and a deep connection to our City’s heritage. We are excited to see our players and fans alike embracing these colors, which represent a modern twist of our Club's identity. Partnering with PUMA allows us to continue pushing boundaries, not just in style, but in sustainability, as we aim to lead by example both on and off the pitch.”

The 24/25 Third kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both game days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable. 

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.


For the first time in Club football, RECYS technology will enable PUMA and AC Milan to apply the world’s first fully recyclable heat transfer for names and numbers to every 24/25 Third kit, while still meeting the highest required performance standards. This continues to build on PUMA and AC Milan’s sustainability goals as they continue to promote a more sustainable future.

The new 24/25 AC Milan Third kit will debut on pitch when AC Milan’s Men’s First Team takes on Parma in the Stadio Ennio Tardini on the 24th August. 

The AC Milan Third kit is available from PUMA stores, PUMA.com, the AC Milan Official Stores, store.milan.com, and select retailers worldwide from Thursday 22nd August.

Herzogenaurach, Germany, 9 th August, 2024
PUMA & BORUSSIA DORTMUND REVEAL THE 24/25 THIRD KIT PAYING TRIBUTE TO THE WEISSE WIESE

Global sports company PUMA and Borussia Dortmund have today released the Club’s Third kit for the 24/25 season. A special jersey that pays tribute to BVB’s first ever home ground at Borsigplatz, where the legacy started in 1909.

It’s more than a piece of fabric, it’s a piece of history. Revisit BVB's past with the 24/25 Third kit, honouring 100 years of Borussia-Sportplatz, previously known as Weisse Wiese, the Club's first-ever home ground. The jersey features a custom pattern of the iconic white leaves that earned it the nickname Weisse Wiese.

The all-white classic jersey features a black collar and black sleeve trims with yellow details, with all black logos with white shorts and socks to complete the new Third kit

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added: “The 24/25 Third kit is clean new look for Dortmund with classy detailing the jersey beautifully celebrates the original home of Borussia Dortmund, and the white leaves found on the jersey nicknamed the Weisse Wiese. We really wanted to pay tribute to the history and tradition of the Club and the fans but bring into the modern day with our high-performance technology that can be worn on an off pitch.”

The 24/25 Third kit is available in both Authentic and Replica versions. The Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same striking design with a more relaxed fit, perfect for both game days and everyday wear. Both versions incorporate PUMA’s dryCELL sweatwicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The new 24/25 Borussia Dortmund Third kit will make its debut on the pitch when BVB play against Aston Villa on the 10th August in a special pre-season friendly.

The Borussia Dortmund Third kit is available from PUMA stores, PUMA.com, the Borussia Dortmund Official Stores, bvbonlineshop.com, and select retailers worldwide from 9 th August.

Subscribe to Football