Born in Colombes, France, Sandy’s journey to the top has been nothing short of inspiring. She began her football career playing alongside boys until the age of 15, before joining Paris Saint-Germain (PSG). After rising through the ranks at PSG, Sandy made the move to Chelsea FC in 2024, where she has quickly become one of the biggest talents in the Women’s Super League (WSL). Sandy’s standout performances have earned her a key place in the France national team, where she continues to showcase her remarkable talent.

Sandy draws inspiration from PUMA star Neymar Jr., in her playing style, making her a perfect fit for the brand’s ethos of innovation and self-expression. Her ambition, creativity, and desire to make an impact on the pitch align perfectly with PUMA’s brand DNA.

Sandy Baltimore is not only known for her footballing brilliance, but also her passion for streetwear fashion. Off the pitch, she consistently showcases her distinctive style, often seen arriving at Clairefontaine for national team duty in eye-catching outfits that reflect her unique style. This combination of football and fashion is a natural fit for PUMA, a brand that celebrates athletes who blend both worlds in a bold and authentic way.

Johan Adamsson, Vice President Sports Marketing & Sports Licensing at PUMA, commented: “Sandy embodies everything we stand for at PUMA: the courage to be bold, to stand out, and to express yourself fully. We’re excited to have Sandy on board as we continue to push the boundaries in sport and style and work with us on our continued innovation across our women’s specific products including our women’s fit football boots.”

The next-gen FUTURE 8 features all-new tech upgrades to give players the tools to play with freedom and unleash their creative instincts. The new FUTURE features a unique purple and black colorway with brushes of orange and white detailing to give the boot a unique aesthetic.

The FUTURE 8 features a FUZIONFIT³ upper, offering a snug, cushioned fit without limiting explosive movements. The upper features an elastic LYCRA® layer, 3D Fuzionpods and PWRTAPE for an adaptive fit that moves with you like a second skin, so you can create without constraints.

When you want to showcase your skills with the ball, a high-density mesh layer with GripControl Pro gives you all the ball grip and control you need to create chances or finish them off.

The brand-new FLEXGILITY outsole, circular stud layout and dual-density composition provides 360-degree agility to give players a platform to produce explosive and agile movements in all directions allowing you to create without limits at top speed.

The FUTURE also comes in a women’s fit, with the latest FUTURE tech and a slimmer fit tailored to the anatomy of a woman’s foot. The women’s fit version of the boot is designed to enhance comfort and performance for women playmakers to be able to perform at their best. It’s built different, for women who make a difference on the pitch.  

“The FUTURE has always been about giving players a boot to unleash their creativity. The FUTURE 8 features a new FUZIONFIT³ upper that has taken the unique fit properties of the FUTURE to the next level, giving players a fit that is an extension of their foot and provides unrestricted foot flexion giving players freedom of movement to showcase their skills on the pitch. This combined with the FLEXGILITY outsole gives players enhanced rotation and flexibility within the boot to create audacious and instinctive movements at top speed”, said Florian Nemetz, Teamhead Product Line Management Teampsport Footwear.

The FUTURE 8 launches as part of the Unlimited pack, which also features the ULTRA 5 in ULTIMATE and CARBON editions and the KING ULTIMATE, with all football boots available in both unisex and women’s fits.

The FUTURE 8 Unlimited edition and the Unlimited pack are available on pre-sale from January 9th in PUMA stores, PUMA.com, and at specialist retailers with global release from January 16th.

In a first-of-its-kind, the new PUMA AI Creator tool is powered by DEEPOBJECTS, a leading co-creation platform that leverages generative AI to allow fans to design their dream PUMA Manchester City kits using text prompting, customization tools and intuitive sliders. By placing the tool in their hands, fans are invited to channel their passion and originality to create bold patterns and unique kit designs.

The winning AI design will be worn by City stars on-pitch and sold to fans, in a groundbreaking first for a professional football club.

Upon signing up, fans will get 15 free Design Credits and 2 Entries with the ability to unlock more Credits and Entries through rating other fan designs or being registered as Cityzens or PUMA NFT Holders.   

Fans can submit designs to the competition until 20th December when, along with the fan ratings, PUMA and Manchester City kit experts will shortlist their top ten designs. Public voting will then open in January, as fans will be asked to vote for the kit they want to see on-pitch as Manchester City’s Official Third kit for the 2026/27 season.

PUMA AI Creator is one of the ways we see emerging technology bringing fans closer to the game they love," said Ivan Dashkov, Head of Emerging Marketing Tech at PUMA. 

“As Manchester City continues to be one of the most successful renowned football clubs globally, both on and off the pitch, and they have been the perfect partner for PUMA to work with to introduce this groundbreaking AI platform. Together, we are intentionally creating innovative and inclusive ways to engage with fans. PUMA AI Creator is a creative outlet that anyone can use – regardless of their past design experience, location, or background – to make a huge cultural impact, in this case designing the official 2026/27 Third kit for Manchester City. 

Nuria Tarre, Chief Marketing & Fan Experience Officer for City Football Group said:

“Through the power of AI, we are delighted to offer fans this special opportunity to be a part of Manchester City history and design a kit that could one day be worn by their heroes on the pitch. Each City kit plays a fundamental role in connecting fans around the world to our club and we’re excited to see how they engage with this truly unique initiative.”

 “Our enthusiasm for creating innovative and unique fan experiences is shared by PUMA, who continue to work with us to create memorable kits that represent our City, our club and our fans.” 

PUMA AI Creator was first used by City players Ederson, Stefan Ortega and Rico Lewis who together designed a bespoke goalkeeper kit, the first-ever AI manufactured football kit to be worn on pitch, creatively inspired by the net of a football goal. The goalkeeper kit will be available for sale in limited quantities and will be seen on-pitch later this season.

PUMA AI Creator officially launches on Monday 9th December and will be open for fans to submit kit designs until Friday 20th December. The top ten designs will then be unveiled for voting in January.

PUMA AI Creator can be accessed via www.aicreator.puma.com

The 125th Anniversary Capsule Collection includes the Authentic Player Jersey, Goalkeeper Jersey, Retro Football, and a special limited-edition Retro Style Jersey. In homage to the Club's founding year, only 1,899 units of this retro-style jersey will be available, each with a unique serial number and exclusive packaging - a true collector's item for dedicated fans.

The design journey began last December when AC Milan fans were invited to shape the Club’s legacy by choosing key elements of the 125th Anniversary jersey. Through the ‘Design our Jersey, Design our Legacy’ campaign and a bespoke platform, fans made design choices that reflect key moments in AC Milan’s history:

• The broad stripe design first appeared on the Rossoneri jersey in the 1950s and later became synonymous with the Club’s most iconic international victories, especially from the late 1980s onward

• The badge featured on the kit pays homage to the Club’s very first official emblem, dating back to its foundation in 1899 as the Milan Football & Cricket Club. This nod to tradition reflects the vision of Herbert Kilpin, who, as an Englishman, brought his cultural heritage by establishing a Club that celebrated both football and cricket

• The Diavoletto (Little Devil), an emblematic symbol of AC Milan during the 1980s, is printed inside the jersey, accompanied by the inscription AC Milan 125, marking this momentous milestone in the Club’s history

AC Milan Fan Token holders on Socios.com also played a role, voting on a unique detail to be printed on the numbers on the back of the jersey. This innovative, fan-driven approach has resulted in a kit that not only honors AC Milan’s storied past, but also looks confidently to its future. Chosen entirely by the fans, this kit stands as a truly special symbol of the Club’s history, passion, and unity, making it a celebration of the deep connection between AC Milan and its supporters.

Franco Baresi AC Milan Honorary Vice President said: ““This jersey is a reflection of AC Milan’s soul - its passion, its history, and the vision for its future. As someone who has proudly represented this Club for 50 years in many different roles, this milestone represents a moment of celebration and unity for the entire Rossoneri family. The 125th Anniversary is a testament to the values and spirit that make AC Milan extraordinary, and this kit is a beautiful way to honour our journey while celebrating the unwavering bond with our fans.”

Engineered with PUMA’s dryCELL technology, the Authentic Player Jersey is crafted to keep players cool and comfortable, performing at the highest level while embodying the essence of Milanismo. Reflecting PUMA’s commitment to sustainability, the jersey is made with 100% recycled materials, excluding trims and decorations.

The limited-edition Retro Style Jersey, made from premium cotton, is a nostalgic nod to classic football aesthetics, with each piece bearing a unique serial number - an exclusive emblem of AC Milan’s enduring legacy. Completing the collection is the Retro Football, a modern take on AC Milan’s vintage football design. 

In a nod to retro style, both the men’s and women’s First Teams will wear jerseys featuring only numbers on the back. Additionally, the jersey will be available exclusively in a long-sleeve version, including the ones worn by players on the pitch, and will not feature any sponsor logos aside from the PUMA logo on the left shoulder, further enhancing its vintage appeal.

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport, added: “The 125th Anniversary kit is not only a celebration of AC Milan’s past but also a tribute to the unwavering passion of its fans. We’re honored to have worked with the Rossoneri faithful to create something that’s not only a piece of football history but also designed for performance and pride.”

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “This kit is more than just a jersey – it’s a testament to the bond between AC Milan and its fans and to the strong partnership between our Club and PUMA. To have our supporters play such a vital role in its creation underlines our commitment to placing them at the heart of everything we do. 

We would also like to extend our heartfelt gratitude to our jersey sponsors, Emirates and MSC, Banco BPM and TIM for waiving their right to be present on the AC Milan jersey for this game. Their gracious support of this initiative reflects their deep understanding of the importance of this milestone, and the Club truly appreciates and values this incredible gesture.”

The 125th Anniversary kit will make its on-pitch debut on 15th December when the men’s First Team take on Genoa, the pinnacle of the Club’s celebrations for its milestone, with fans witnessing the realization of their vision as their design comes to life at the San Siro. The women’s First Team will also showcase the special kit during the Derby against city rivals on 8th December at the PUMA House of Football, adding to the Club's historic celebrations.

To celebrate the launch of this Anniversary kit and share the moment with its global fanbase, AC Milan and PUMA have organized two fan-focused events at PUMA Flagship Stores in Dubai, UAE, and Shanghai, China. Reflecting the Club's international spirit, legend Roberto Donadoni will meet fans in Dubai on 8th December, while Honorary Vice President Franco Baresi will greet supporters in Shanghai on 11th December.

The Anniversary kit was officially unveiled yesterday in Milan during an exclusive event held at the Club’s Flagship Store in Via Dante, in the heart of Milan, during which AC Milan legends, VIPs, and media had the opportunity to see the jersey for the first time.

The AC Milan 125th Anniversary kit will be available on PUMA.com, AC Milan Official Stores, on store.milan.com, and select retailers worldwide from Thursday 5th December.

Portugal, the 2016 European Champions and 2018/19 Nations League Winners, are known for their captivating style of play, which has earned them many fans all over the world and the largest number of followers on social media of any national football federation worldwide.

“Signing a top-tier national team was one of our priorities in football and I am very excited to welcome a team as popular as Portugal to the PUMA Family,” said Arne Freundt, PUMA CEO. “Given the large number of fans all over the world and the great potential of the next generation of this squad, we are looking forward to the upcoming big tournaments such as the 2026 World Cup.”

For PUMA, the deal offers the opportunity to continue writing Portuguese football history. In the 1960s, PUMA became the partner of legendary player Eusébio, known as “O Rei” (“The King”), for whom it created the iconic PUMA KING football boot. Eusébio was the top scorer of the 1966 World Cup when he led his team to a third place in the tournament.

“We were attracted to PUMA because of the way in which they engage with the fans and tell the unique story of every team they work with” said Fernando Gomes, President of the FPF. “We look forward to creating an exciting range of products with them which will resonate with our large fan base all over the world.”

PUMA will unveil the new products and its creative direction for the partnership in early 2025

Egypt has been crowned champions of Africa on seven occasions, so it’s only fitting their new kits acknowledge the Kings and Queens the country is synonymous with. Pharaoh, sphinx, sand dune and pyramid themed designs adorn both kits, with the bold red Home jersey featuring a repeat stylised illustration of Pharaohs, pyramids and sand dunes in an all over print, whilst the white Away jersey features an attention-grabbing Pharaoh design as the centrepiece amongst a pattern of pyramids.

The new Côte d'Ivoire kits are inspired by the annual festival ‘La Fête des Masques’ the festival at the heart of Ivorian folklore. The iconic orange Home jersey has been intricately detailed with a fringe effect that is applied to traditional costumes and reminiscent of festival goers, whilst the Away jersey design symbolizes the dances performed at the festival and features a white base with green detailing to allow the elephant to take center stage. Both kits capture the vibrancy and ceremonial essence of Ivorian culture.

Morocco is set for big expectations both on and off the pitch in 2025 as hosts of the men’s and women’s Africa Cup of Nations and having the talent to go far in both tournaments, so ensuring they will be represented with kits that fans feel a connection to is imperative. Having made history as the first African team to reach the semi-final of a World Cup, the kits are a nod to their national history.

Abderrahmane Trabsini, born and raised in Amsterdam, was inspired by the beauty of Moroccan and Berber craftsmanship in creating the Moroccan kits. Encapsulating the essence of Moroccan artistry, the Home kit features patterns inspired by traditional Moroccan zellige tiles, with intricate geometric designs symbolizing unity, eternity, and artisanship. Trabsini also incorporated Berber symbols often seen in Moroccan rugs into the Away kit, with motifs representing protection, fertility, and harmony. These elements connect deeply with Moroccan heritage, adding cultural depth to the design. The vibrant red and green palette reflects the national flag, while the inclusion of the indigenous language honors Morocco’s rich history.

The new Senegal Home jersey encompasses the theme of ‘Teranga’ – the spirit of hospitality. The kit’s design draws inspiration from the nation’s workers, reflecting a fearless and progressive identity expressed through modern art and culture. This results in a clean strip with accents in the colors of the national flag. The Away kit however takes a bolder approach, with a green and lime palette that incorporates a lion print across the chest, inspired by the country’s art and design.

Four-time Africa Cup of Nation winners Ghana are iconic in every sense, both in name and nature. Traditional Adinkra symbols form a unique all-over pattern on the Home kit, with a central black star completing the statement, meanwhile the Away kit shines brightly in yellow, similarly incorporating the star and symbols as a nod to Ghana’s rich cultural heritage.

Ghanaian native, Jefferson Osei set out to unite Ghanaian tribes through his kit design. Working with renowned Ghanaian painter Daniel Alum Jasper, who painted the graphic element of selected Adinkra symbols by Jefferson resonating with all the different tribes within Ghana, he created a custom print for the new Home kit. Upon initial glance, the white jersey appears to feature a simple star print; but as players begin to perspire, the symbols become more pronounced. The yellow Away kit pays homage to Ghana’s ‘Gold Coast’ and represents the colors often found in Ghanaian culture and has the adinkra symbols on the sleeves of the jersey.

Marco Mueller, PUMA’s Senior Head of Product Line Management Teamsport Apparel at PUMA said: “We are incredibly proud to unveil these kits, ones that will be worn by some of the best nations, players and fans on the continent. Africa is part of the PUMA DNA and we are proud to work together with our fantastic nations. This comes at an exciting time for African football, ahead of the Africa Cup of Nations for both men’s and women’s teams in 2025, and we’re excited to see what those next iconic moments in our kits will look like.”

Designed for the fans, the Replica jersey pairs that same match-worn look with dry-CELL sweat-wicking technology designed to keep those in the stands dry and comfortable, even on the tensest of matchdays. Ideal for both game day and everyday wear, the Replica jersey is made from PUMA’s innovative RE:FIBRE recycling technology and contains at least 95% recycled textile waste, the jersey is as much a fashion statement as it is a symbol of next-level performance.

The Authentic jersey is made with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction, and features an athletic fit for elite-level performance.

PUMA’s African national team Home and Away kits are available to purchase globally from the 15th November, 2024.

The PUMA King Indoor will be making its return on November 23, 2024, and will be available at select retailers globally, including Voo Store, Bodega, Slam Jam, LN-CC, SSENSE, and Beams. 

The Lights Out pack features the ULTRA 5 in ULTIMATE and CARBON editions with both featuring Unisex and Women’s Fits. The ULTRA gives you the speed and sensation of a finely tuned machine at your feet giving you a lightweight explosive edge. The ULTIMATE edition has a brand-new SPEEDSYSTEM outsole, with the CARBON edition integrating a custom SPEEDSYSTEM CARBON outsole made of carbon fiber, which makes it 32% springier than the non-carbon version, developed using engineering insights from PUMA Motorsport. Both versions integrate PUMA’s FastTrax stud design, precision-engineered to take you from kick-off to back-of-the-net faster than you can say: lights out. 

The FUTURE 7 is designed with an adaptive FUZIONFIT360 upper that provides the ultimate fit. Combining PWRPRINT, PWRTAPE, engineered dual mesh, and stretchy knit for a snug, supportive fit for 360-degree freedom of movement on pitch. 

For enhanced touch the FUTURE features 3D grip textures designed for ultimate ball control so you can every touch count. For optimal agility the FUTURE utilizes the Dynamic Motion System outsole to enhance stability, agility, and traction for rapid, unpredictable changes of direction.

The Lights Out KING lives up to its name with the combination of the non-animal-based K-BETTER™ upper material and the GRIPCONTROL 3D structure on the medial side for enhanced ball control, optimal touch, comfort, and durability. The lightweight outsole features an external heel counter, integrated stability spine, and conical studs, so you have as much control over your movement as you do over the ball.

As a step toward a better future, the uppers of the ULTRA, FUTURE and KING are made with at least 20% recycled materials.

PUMA continues to develop its Women’s Fit with a slimmer fit tailored to the anatomy of a woman’s foot, the new Lights Out pack Women’s Fit is designed to enhance comfort and performance for women playmakers, built different to support the women that make a difference on the pitch. 

Score the Lights Out pack on pre-sale from the 3rd October at PUMA.com and specialist retailers and available globally from the 10th October.

Born to entertain Neymar Jr. drops a new pack that pays tribute to his roots and a style of play that has taken the world by storm. The joyous nature, Brazilian natural ability and skill is a representation of a nation in love with the beautiful game. 

The Neymar Jr. BNA pack not only features the FUTURE 7, but Training Shorts, Pants, ¼ Zip Tops, Jerseys, Hoody’s and Logo Tee’s all in adult and junior sizes.

The NJR BNA FUTURE 7 is designed with an adaptive FUZIONFIT360 upper that provides the ultimate fit. Combining PWRPRINT, PWRTAPE, engineered dual mesh, and stretchy knit for a snug, supportive fit for 360-degree freedom of movement on pitch. For enhanced touch the 

FUTURE features 3D grip textures designed for ultimate ball control so you can make every touch count. For optimal agility the FUTURE utilizes the Dynamic Motion System outsole to enhance stability, agility, and traction for unpredictable changes of direction.

The Neymar Jr. BNA pack is available on sale from 12th September at PUMA.com and specialist retailers worldwide.

The Definitely City kit will be worn exclusively in select European fixtures, encapsulating the spirit of a Club ready to rock on the biggest stages in Europe. The design features a bold aesthetic that echoes the iconic imagery of Definitely Maybe, paying tribute to the band and the city of Manchester.

The special-edition jersey features a light straw base colour with bold blue side panels and sleeves with subtle poppy pink detailing on the cuffs and panels of the jersey. Intricate outlines of marine blue supersonic waves adorn the jersey, with PUMA paying tribute to the colour palette from the iconic album cover creating a jersey that is Definitely City.

The kit is part of the Definitely City collection, all designed in collaboration with Noel Gallagher. The full collection includes a Track Jacket and Pants, Overshirt, Bomber Jacket, Tee, Polo, Retro Jersey and Drill Top. 

The collection was shot in a living room recreated from the Definitely Maybe album cover, with Manchester City players including Kyle Walker, Jess Park, Mateo Kovačić and Ederson joining Pep Guardiola and Noel Gallagher on set. 

Speaking about his involvement in the design of the Definitely City kit, Noel Gallagher said: “I loved City before anything, I was into City before I was into music, I was into City before I knew what music was. Definitely Maybe is what set us on our way, the record lasting as long, you can’t predict that kind of thing. It’s a great working class, Mancunian record – it’s real.

“When PUMA approached us at one of the games about designing a kit it took about five seconds to agree to it. It’s the same colour palette as the cover of Definitely Maybe: it’s unique but it’s definitely striking, and I think it looks great. When you see people representing your Club, it’s important that they look good.

“Definitely Maybe has never lost its magic to me, I just think it’s an amazing snapshot of what we were about. With the anniversary, I’ve been listening to it a lot more than I would ever listen to it, it makes me smile – they were great times. It’s spawned a great football kit, it’s legacy lives on.”

Marco Mueller, PUMA’s Senior Head of Product Line Management Teamsport Apparel, added: "The 24/25 Definitely City kit is not just a piece of sportswear; it's a celebration of Manchester City's ongoing journey and a tribute to a cultural phenomenon that resonates with fans around the world. We've combined cutting-edge technology with a design that honours both the Club’s heritage and the legacy of Definitely Maybe."

The special kit is available in both Authentic and Replica versions. The Authentic jersey features PUMA’s ULTRAWEAVE fabric, designed to reduce weight and friction for elite-level performance, while the Replica jersey offers the same distinctive look with a more casual fit, ideal for fans. Both versions are equipped with PUMA’s dryCELL sweat-wicking technology to ensure maximum comfort.

Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using 100% recycled material, excluding trims and decorations, marking a significant step towards a more sustainable production process.

The Definitely City kit will debut on pitch on the 18th September at the Etihad Stadium when Manchester City take on Inter Milan and will be worn in select European Away fixtures for the remainder of the 24/25 season.

The Definitely City kit and collection is available from PUMA stores, PUMA.com, the City Stores (Etihad Stadium, Arndale Centre and Rockefeller Center NYC), mancity.com/shop, and select retailers worldwide from 12th September.