In 2022, PUMA celebrates the legacy of Italian blue shirts and brilliant football. Featuring gold accents, retro fonts and proud references to the triumphs and iconography of past generations of stylish jerseys and beautiful football. The new Italy Home jersey is split into quarters to honor four generations of iconic Italian teams. It all started with back-to-back victories in 1934 and 1938, a rejuvenation in 1982 and a special victory in 2006.

“Football jerseys are a part of Italian culture. The style, the fashion, the history are staples of an Italy jersey,” said Marco Mueller, Senior Head of Product Line Management Teamsport Apparel. “The love for details is important. The aim was to develop a stylish jersey that connects different generations of Italians and pays tribute to the amazing history of Italian football and the passion Italy has for the beautiful game.”

The new jerseys arrive in two iterations. The authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. When the game is on the line, they are engineered to make every second count. The replica jersey is made with 100% recycled polyester with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place.

Italy Home Kit - In 2022, PUMA celebrates the legacy of Italian blue shirts and brilliant football. Featuring gold accents, retro fonts and proud references to the triumphs and iconography of past generations of stylish jerseys and beautiful football. The new Italy Home jersey is split into quarters to honor four generations of iconic Italian teams. It all started with back-to-back victories in 1934 and 1938, a rejuvenation in 1982 and a special victory in 2006.

With a total audience of more than one billion viewers in nearly 200 countries and over 530 million fans worldwide, Lega Serie A is one of the most watched leagues in the world. PUMA is already active in Italian football through iconic teams such as AC Milan and US Sassuolo and over the years has collaborated with much-loved players including Diego Armando Maradona, Giorgio Chiellini and Gigi Buffon.

As a new era dawns on Lega Serie A, PUMA has unveiled the new ball, new culture campaign for the upcoming season by blending elements of Italian culture with modern and disruptive designs. The PUMA ORBITA Serie A features powerful graphics inspired by the Lega Serie A logo and blends elements of Italian progressive art. An additional detail places the Italian Tricolore around each of the custom graphics.

The pitch is a blank canvas with the ball as the center piece to create pure artistry on the pitch. The new ball is a blend of PUMA black, red, cool grey, sunset red, amazon green with a range of blue color palettes Integrated into the white base to ensure excellent ball visibility.

There is nothing instant about this classic. Founded in 1899, AC Milan have been pushing the game forward ever since. Blazing trails and pushing for something greater. In 2022/23 PUMA has set out to introduce these values to the new generation of Rossoneri by letting the stripes do the talking. The result is a Home jersey that is forward-looking and everlasting – just like the Club it represents.

The black base frames the iconic black and red stripes into a progressive take on the AC Milan identity. The jersey features the Italian Tricolore on the sleeve cuffs and the Milan coat of arms on the upper back.

Past and present, when City take to the road they put on a show, turning heads with exciting, technical football. For the new season’s Away kit PUMA has reinvented a classic made famous by the Manchester City class of 1969.

Conceived by the legendary Malcolm Allison, the kit featured red and black vertical stripes that proved triumphant at the 1969 FA Cup Final, and the 1970 League Cup and European Cup Winner’ Cup Final, earning their place among the fans all-time favorites. Manchester City will debut the new Away kit on July 20th during their pre-season tour match against Club America. To mark the launch and to celebrate the anniversary of the first moon landing on July 20th, 1969, members of the Manchester City squad visited the NASA Space Center in Houston ahead of the club’s fixture. The date also coincides with Manchester City’s first red and black Away kit launch launched in 1969.

“Manchester City are one of the most exciting teams in the world, they always put on a show. For the Away jersey we wanted to bring back a popular design synonymous with some of the most successful City teams of the past, and infuse it with new energy,” said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “For the first time ever, we have placed the stripes at an angle, to pay tribute to the three rivers on the Club’s crest to create a bold and striking design. To celebrate the greatest show on the road we decided to launch the kit in Houston during the Club’s pre-season tour, with the fixture coinciding with the anniversary of the first moon landing and the Club’s first red and black Away kit.”

The next generation ULTRA turns seconds into records by fusing the new ultra-lightweight woven upper with a redesigned soleplate tooling for an explosive turn of speed. The gravity defying ULTRAWEAVE technology is PUMA’s lightest and most durable material and has been reinforced with the all-new PWRPRINT technology to provide ultimate stability and support, keeping your foot locked in for explosive straight-line speed.

The ULTRA has been designed to be ‘Too Fast for Them’, engineered to change the game with explosive speed giving you the edge that can be the difference between winning or losing. First or last. To be worn by some of the world’s most dynamic players, including Kingsley Coman, Christian Pulisic, Antoine Griezmann and Nikita Parris. The ULTRA ULTIMATE has been crafted to deliver the game’s fastest football boot.

The special Metaverse event features a Manchester City reskin of the current lobby and stadium in PUMA and the Land of Games and for a limited time only, the experience will feature the Manchester City Home and Third kits. The event will also bring new community-created merchandise, new in-experience, Layered Clothing items and updates to featured activities. As part of the launch, a portal will open between Man City’s Blue Moon experience on Roblox, giving visitors the chance to earn a free item by visiting both experiences.

Additionally, for the first two weeks of the launch, users who compete and win in Football Rush in PUMA and the Land of Games are able to redeem a free digital Manchester City Third kit jersey. All other visitors will have the opportunity to purchase the new digital Manchester City Third kit in the PUMA gear shop on Roblox at https://www.roblox.com/groups/14466783/Puma#!/store.

The Azzurri honor the Tricolore. The white jersey lights up in bold graphics and proud details inspired by the colors of the national flag. The custom gold accents pay tribute to Italy’s golden footballing heritage.

Das Team fly their colors. Inspired by the national flag, the white, black and red Austria Away jersey combines the team emblem, country name, and national colors into a bold front panel graphic that celebrates all things Austria.

From generation to generation. The 2022 Czech Republic Away jersey in white, red and blue takes inspiration from the team’s emblem to celebrate the nation’s storied footballing heritage.

Football and folklore are one and the same in the Iceland Away jersey. The graphic at the center pays homage to the four protectors of Iceland: the dragon, the bull, the griffin, and the giant, as seen on the national coat of arms and the national team emblem.

The Eagles have landed. The white 2022 Serbia Away jersey features gold accents and bespoke front panel graphics to celebrate Serbia’s footballing heritage. Central to the crest is a stylized reference to the coat of arms found at the Prince Mihailo Monument in Belgrade. Established in 1882, at the founding of the kingdom of Serbia, the coat of arms is incorporated into the crest to unite the team and the fans.

Stand for Suisse. The off-white Switzerland Away jersey is lit up by red graphics and accents that pay tribute to the national flag, federation emblem, and everything they stand for.

The White and Red are cut from the same cloth. The new 2022 Paraguay Away jersey reinterprets the team’s emblem through an aesthetic of traditional Paraguayan textile patterns.

The Uruguay Away jersey looks to the federation emblem and the national flag for a fresh and fearless take on the national team identity. The country flag and the “Uruguay” script complement the centrally aligned crest.

The tropical collection is an ode to Brazil, the nation, and the culture that shaped Neymar Jr. Running through the collection, a unique graphic language finds inspiration in Brazilian football, São Paulo street art, and several of Neymar Jr.’s most cherished tattoos.

The collection’s main insignia, vibrantly embroidered birds are an homage to a tattoo found on the left side of Neymar Jr.’s neck depicting three small birds with the phrase “Tudo Passa.” The expression translates to “Everything Passes,” a sentiment that reminds the Brazilian superstar to enjoy the moments of celebration and to bear the ways that life tests us. Neymar Jr.’s own logo is also reinterpreted to match the collection’s festive color palette.

The resulting imagery features real fans and players against the colorful backdrop of their city and captures the unbridled energy that explodes when passionate individuals are united by sport. 

The Fandom Collection is as bold and bright as the new generation of football fans it pays tribute to. On the apparel side, tees in vibrant, off-beat colors feature all-over prints that catch the eye. Sweat and track suits range from essential black and grey styles to the edgier contrasting color blocks. But the signature detail that embodies the larger-than-life spirit of this collection is the oversized PUMA logo leaping off every item.

Generation Fearless is capable of anything. Being fearless is all about being yourself, backing yourself, and staying loyal to your own style, philosophy, and freedom. When you’re fearless, you see nothing but potential in every moment, every action, be it the play you make, the clothes you wear, or the track you write. Whatever you do, do you. Welcome to Generation Fearless.

Each player has their own story to tell. In the new Generation Fearless film, each player tells their Fearless story. Whether it is a fearless mindset or fearless performance, the PUMA Fam gives insight into their mentality and what makes them fearless.

The ULTRA has been engineered to change the game with explosive speed by giving you the edge that can be the difference between winning or losing. First or last. PUMA’s special ULTRAWEAVE brand technology has been optimized and integrated into football boots for the first time. The material has also been enhanced with a TPU skin to provide incredible durability at minimum weight.

Another first is the 5-D PWRPRINT technology, placed in key strategic areas of the boot. The cross-divisional innovation provides micro-level reinforcement for optimal lockdown and support, whilst maintaining all of the boot’s lightweight properties. The ULTRA also features an all-new soleplate constructed from a dual-density SPEEDPLATE outsole for next-level traction. The result is a more explosive plate and a more reactive toe box that provides added propulsion and energy transfer when going from 0 to fast.

The collection is a representation of Memphis’ love for fashion and passion for helping the next generation. The capsule utilizes blue wash and pristine color tones throughout the ultra-slick garments. PUMA’s jumping cat logo combines with Depay’s BADTTW wordmark with a bespoke graphic created by Memphis that is placed across the back of the t-shirt and jacket.

“I love to express myself and be creative with what I wear. I love that PUMA gives me the platform to be creative and let me do my thing, “said Memphis Depay. “They have given me creative freedom on the iconic T7 tracksuit, which to me is a real honor knowing so many legends have worn it. I love what PUMA brings to the pitch, but a special part of our relationship is being able to work on passion projects outside of football. The BADTTW logo connects with me on many levels: fingers in both ears when I score. Blind and deaf to the world. It strengthens my focus and makes me stronger. I want my brand to convey that. This is the start of numerous exciting projects I have planned with PUMA.”