Clean and accessible water is crucial, yet 1 in 3 people worldwide lack access to safe drinking water. To help address this challenge, PUMA has partnered with Cityzens Giving and the Club’s Official Water Technology Partner Xylem to deliver an innovative global program, blending football-based education on water, sanitation and hygiene, and clean water access for communities in need.

The ambition is to reach over 10,000 young people in 3 continents, focusing on Manchester, São Paulo, Buenos Aires and Mumbai. The program has just kicked off with the creation of a clean water tower in Mumbai, producing a safe and long-term supply of fresh drinking water for 1,800 people per day.

Tom Pitchon, Director of City Football Foundation said: “We are proud to be able to use the Club’s Away kit to raise awareness of water issues around the world, creating a platform to provide much needed support for communities in need. Empowering our global network of Young Leaders to use football as a platform to tackle social issues in their communities is at the heart of what Cityzens Giving does and the work we are embarking on with our partners PUMA and Xylem will help to enhance the lives of thousands of people around the world. Our playing kit is an expression of what our Club stands for and we are delighted that this season’s kit will be used to highlight the vital issue of clean water access.” 

The trailblazing ULTRA 1.3 speed boot is the epitome of Faster Football, crafted to See Them Later with explosive straight-line speed. The upper features a re-engineered ultra-fast lightweight MATRYXEVO woven upper combining technical Carbon yarns and transparent Mono yarns for lightweight support. The upper integrates a specially developed SPEEDCAGE to create multilayered support for rapid acceleration making the ULTRA 1.3 even lighter than the previous edition.

Additional upgrades include a GripControl Pro skin that coats the entire upper – providing a texture for decisive command over the ball. The ULTRA also features an ultra-fast lightweight PEBA SpeedUnit outsole infused with running spike DNA for lightning-fast acceleration.

The FUTURE Z 1.2 has been engineered with zero compromises so you can defy every challenge on the pitch. The next generation FUTURE has been crafted to enhance the playing style of the world’s most creative mavericks. The FUTURE Z 1.2 provides the ultimate fit and agility by fusing a mid-foot adaptive FUZIONFIT+ compression band to an asymmetrical Dynamic Motion System outsole for optimal lock-in and support to drive the opposition craZy. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control.

The FUTURE Z 1.2 Tech Edition has been engineered for the ultimate laceless lockdown so you can defy every challenge on the pitch. The FUTURE Z Tech has been crafted to enhance the playing style of the world’s most creative playmakers. The upgraded FUTURE Z includes an advanced FUZIONFIT X compression band featuring 100% Sorona yarns, delivering an all-new updated knit pattern for enhanced compression to create the ultimate laceless experience. The new upgrades to the compression band provide the perfect fit and mid-foot lockdown with optimal breathability.

The FUZIONFIT X band is fused to an asymmetrical Dynamic Motion System outsole for optimal lock-in and support to drive the opposition craZy. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. 

Hailing 53 years of heritage and legacy, the KING Platinum 21 is made for the modern mavericks. The most iconic football boot is back and better than ever. As football gets faster and faster, control is key, so the reengineered KING takes its signature look and upgrades your game to the next level.

The KING Platinum 21 features the brand-new KINGForm technology: a rib structure that fuses to the super-soft leather upper in key contact areas to deliver superior touch and increased responsiveness. The new KING combines an aggressive MoveKontrol Plate outsole for optimized traction and a brand-new, specially crafted KomfortSystem for next-level comfort with super-soft anatomical padding and a knitted tongue for a natural snug fit.

The second part of the MMQ line – which takes its name from the German initials of PUMA’s classic “Made with Quality” slogan – comes in seasonal shades of blue, orange, and green, a color palette inspired by the Baltic Sea.

“I like the original colors,” Thierry Henry said when asked about the latest MMQ release. “The classic design and the choice of materials give the MMQ line a premium feel.”

The apparel focused line includes fall ready pieces like a half-zip mock neck sweatshirt, a zip-up hoodie, tees, and sweats as well as a seasonal shell jacket in two colorways, with a two-way full zip closure, center front flap with metal snap buttons, detachable hood, and stormCELL weather protection.

In 1948, Rudolph Dassler set out to create the fastest sports brand in the world. 20 years later, Rudolph applied this vision to a football boot and kicked off a dynasty, a never-ending pursuit of on-pitch excellence and elegance.

In tribute to Rudolph’s days working as a laundry boy, a job that set him on the path toward founding the big cat, PUMA reissue the classic KING with laundry-inspired care labels, premium materials and gold metal charms.

The KING Top Dassler Legacy brings back the iconic KING fold over tongue and custom premium leather with the classic double stitching and silicone backing. The boot features a conical stud configuration with translucent tips and a lightweight outsole for superior traction. The slick white KING integrates gold accents and the original Dassler branding – celebrating a legacy of innovation and broken records. The Legend is Back.

The capsule, designed as much for the terraces as it is for the street, marks a new chapter in the long-standing partnership between PUMA and AC Milan. The campaign features long-time PUMA ambassador, World-Cup winner, and current AC Milan striker Olivier Giroud whose strong professionalism, sense of fashion, and natural panache suit the collection to a tee.

The new streetwear capsule collection has been inspired by the next generation of AC Milan fans and it mixes the tradition and style of an iconic football club and a city worthy of its “fashion capital” status with modern design, underlining the Club's innovative spirit and vision, which has future generations at its heart.

Romeo represents both football performance and creative culture. His passion and commitment to the game is complemented by his energy and style off the pitch and the combination is something that PUMA are excited to be part of.

Romeo, 19, will be wearing the PUMA FUTURE Z 1.2 football boots: "The FUTURE Z boots match my game perfectly. They're light so that I can use my pace and agility, but they also grip the ball amazingly so I can dribble and pass effectively. I love the colours of the Under the Lights pack, which combine my passions of fashion and football."

As the return of football draws nearer and the excitement surrounding the restart of the season intensifies, players will reignite the hopes of the football world as they rise up toward glory, overcome new challenges, and chase their dreams. The time has come to RISE UP.

The Rise Pack is a dynamic combination of NRGY Peach and Fizzy Yellow to celebrate players brilliance as they spark and illuminate the pitch and features a chrome outsole to highlight the players pursuit of silverware and greatness in the final games of the season.

David Bremond, Head of Product Line Management Teamsport said, “AC Milan is more than a football club; it represents the culture of the city. We wanted to create a jersey that respects the traditions of the club and speaks to the fans inside and outside of Italy. We have incorporated the iconic architecture of Milan into this jersey, to truly represent not only the city but the culture that influences it.” 

Casper Stylsvig, Chief Revenue Officer of AC Milan, said, “The AC Milan jersey is symbolic, representing the pride and belonging of millions of fans around the world. The new design pays homage to tradition, culture and iconic architecture which is synonymous with our beautiful city of Milan. AC Milan is built on innovation, community, integrity and inclusiveness and PUMA have effectively captured these core values within this elegant new design.”

The new Home jersey will make its on-pitch debut on the 2nd August against Cagliari in the final Home game of the Serie A season.
The new AC Milan Home kit will be available from July 28th at PUMA.com, PUMA stores, AC Milan official stores, store.milan.com and at select retailers worldwide.

The new KSI Home jersey features an all-over graphic inspired by the volcanic activity of Iceland and its stunning natural beauty. Iceland is situated on a constructive plate boundary, resulting in the generation of spectacular natural formations, shapes and colors as molten basalt protrudes from within the Earth’s surface. The basalt then reacts with icy fresh air, leading to the production of unique and uniformed columns, symbolized by the red columns situated on the true-blue and electric blue base of the jersey. To complement the jersey, the kit also features true-blue and electric-blue shorts and socks.

The new Valencia Away kit is inspired by Valencia’s famous orange industry, a huge part of the city’s culture and economy. The jersey incorporates a unique print on a vibrant orange base featuring a navy stripe running down the shoulders.