herzogenaurach, germany, april 22, 2021
PUMA UNVEILS INNOVATIVE CREATIVE DIRECTION FOR NEW FEDERATION AWAY JERSEYS

Global sports company PUMA has today launched groundbreaking and innovative new football kit designs for its 2021 Federation Away kits to be worn by the men’s, women’s and youth teams. The kits launch as part of PUMA’s ‘Only See Great’ platform, celebrating the unique cultural identity of PUMA’s leading federations: Italy, Austria, Czech Republic and Switzerland.

Looking to the major championships and beyond, teams must only see great: in every game, every action, every opportunity. Great is a vision. Inspired by the ‘Only See Great’ platform, PUMA reaches beyond the status quo to innovate and craft new creative directions for its key Federation Away kits, blurring the lines between football and fashion.


Each jersey symbolizes the national pride and identity of each nation. The kits are not only for the eleven players on the pitch, the 23-man playing squad or the federation, but for the countries and the millions of people they represent. To achieve this contemporary design, PUMA reimagined the positioning of kit marques and symbols, elevating the identity and visualization of the country name and flag colors by weaving them into the fabric. An additional key feature is the federation emblems of the teams has been tonally embossed throughout the jersey creating a unique visual aesthetic.


“Our new federation kits reimagine traditional kit design,” said Heiko Desens, Global Director Creative and Innovation. “Our aim was to create groundbreaking designs that bring newness and energy. Each kit celebrates national pride, inspiring our teams to achieve greatness at this summer’s major championships. We want to continue to push the boundaries, and this is just the beginning of an exciting new direction for PUMA.”


Wear your colors with pride. The PUMA Italy, Czech Republic and Switzerland Away kits are available from April 22nd at PUMA.com, PUMA stores and leading retailers worldwide. The PUMA Austria Away kit is available on pre-sale from April 22nd at ÖFB and PUMA stores before the global release on April 24th.

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ITALY

Made for millions. The new Italy Away kit celebrates all of Italy by featuring the country name and flag colors in a bright, brilliant graphic alongside the centrally aligned FIGC emblem and PUMA Cat. Navy blue accents add an elegant finishing touch to the white Away jersey. 

SWITZERLAND

Suisse is us. Packed with national pride, the new Away kit takes the Switzerland identity to new levels. The country name takes over the central position on a classic white jersey alongside the centrally aligned country flag and PUMA Cat. Red accents and a subtle tonal repeat of a swiss cross complete the design. 

AUSTRIA

Stand for Österreich. The new Austria Away kit celebrates community and togetherness, placing the country name and flag colors at the center of the design. The ÖFB federation emblem forms a tonal repeat graphic throughout, complemented by the centrally aligned PUMA Cat.  

CZECH REPUBLIC

This is the Czech Republic. Charged with pride and meaning, the new Away kit features the country name as the central element of the design, complemented by red and blue accents and a centrally positioned FACR federation emblem. 

Herzogenaurach, Germany, May 11, 2021
‘MOVE LIKE MILAN’

PUMA & AC MILAN UNVEIL NEW HOME KIT CELEBRATING MODERN MILAN LAUNCHED BY AC MILAN WOMEN

Global sports company PUMA has today unveiled the new AC Milan 2021/22 Home kit to be worn by the Women’s, Men’s and youth teams. For the first time in Serie A history, a Women’s team will debut a club’s Home kit on pitch when AC Milan’s Women’s team take on Sassuolo in their penultimate Serie A fixture next weekend. The Men’s team will follow by wearing the new Home kit on May 16 against Cagliari at the San Siro.

The new AC Milan Home kit takes inspiration from the energy, creativity and style of Milan. The new kit celebrates what it means to ‘Move Like Milan’, reflecting the rapid acceleration of the city’s culture as Milan reinvents itself. With respect to tradition and a commitment to innovation, ‘Move Like Milan’ is to move with passion and elegance striving to be more than a just a football club.

The jersey features Milan’s iconic red and black stripes reinterpreted at various widths in a single, symmetrical design, celebrating the creative balance of tradition and modernity giving rise to a new Milan, from the pitch to the streets to the city skyline.

As a horizon of modern skyscrapers emerges in the city, so does a new state of mind. The Milanese are embracing international influences at a striking pace, setting their sights on the future, eager to spark a new era of creativity and innovation for the ever-elegant metropolis.

 

The two captains of AC Milan’s Women’s team and Men’s team, Valentina Giacinti and Alessio Romagnoli shared their comments on the new Home kit designed by PUMA.

Giacinti said, “I’m really excited to be wearing this kit on the pitch for the first time in our next game. I love the design, modern yet traditional, and how it has been influenced by the city of Milan.”

Romagnoli added, “Wearing the red and black colors day in and day out gives me immense pride. The new kit looks really modern, and you can truly see where the inspiration for the stripes comes from – it is a great representation of Milan’s new and expanding skyline.”

“AC Milan as a club is a mirror of the energy and spirit of the city of Milan,” said Casper Stylsvig, Chief Revenue Officer at AC Milan. “We are very proud to be launching our new Home kit today and debuting it on the pitch for the first time with our Women’s team. Once again PUMA’s new jersey captures the true essence of Milan, a unique blend of football, fashion and culture that truly sets this club and this city apart.”

 

Established in 2018, AC Milan’s Women’s team represents a bold new era in the club’s rich history and an important part of the vision and the future of the club with its identity, values and objectives, which has already generated value on and off the pitch just three years since its creation. Through PUMA’s #SheMovesUs platform, PUMA embrace the club’s commitment to support and celebrate Women’s football by debuting the new Home kit on-pitch with the AC Milan Women’s team.

“Together, AC Milan and PUMA celebrate women who move together to achieve and connect – through sport, culture and values,” said Matthias Baeumer, General Manager BU Teamsport. “AC Milan is built on innovation, community, integrity and inclusiveness and we wanted to celebrate the representation of this historic club and the changing identity of the city of Milan in both our kit design and our communication, by elevating AC Milan Women’s team.”

In celebration of the ‘Move Like Milan’ Home kit campaign, PUMA and AC Milan have embraced the creative spirit of the club and the city by partnering with three Milanese design and fashion Universities to deliver a series of workshops and design masterclasses, hosted by leading PUMA creatives to help mentor the next generation of young designers.

The new AC Milan Home jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

The new AC Milan Home kit will be available from May 11 at PUMA.com, PUMA stores, AC Milan official stores, store.milan.com and at select retailers worldwide.



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herzogenaurach, germany, may 21, 2021
(RE)MAKE HISTORY:PUMA AND BORUSSIA DORTMUND REVEAL NEW HOME KIT FOR THE 21/22 SEASON
Global sports company PUMA has today launched the new Borussia Dortmund Home Kit for the 2021/2022 season to be worn by the Men’s, Women’s and youth teams. BVB will debut the new Home kit in the last home game of the season against Bayer 04 Leverkusen.

BVB (RE)MAKE HISTORY. Aiming to spark a new era of brilliant play and success, BVB look within to celebrate the club’s proud history, paying tribute to iconic designs from the club’s past and the legends who wore them.

The new jersey features Dortmund’s traditional yellow, with thin black stripes placed on the sleeves adding a classic contrast to the yellow and features the latest in performance innovation.

The new Home jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

Honor the past and look to the future with the new BVB Home kit available from May 21st at PUMA.com, PUMA stores, in the BVB online shop and at specialist retailers worldwide.

HERZOGENAURACH, germany, june 1, 2021
PUMA DROPS NEW NJR BRAZIL COLLECTION
Sports company PUMA has today unveiled the NJR BRAZIL Collection featuring the FUTURE Z 1.1 NJR football boot, NJR apparel range and accessories in tribute to Neymar Jr.’s journey to the Copa América.

From the beaches of Santos to the biggest stage in South America. Football dreams come to life in the new NJR BRAZIL Collection.

The collection is inspired by Neymar Jr.’s proud heritage and love for his home country Brazil. The custom FUTURE Z 1.1, apparel range and accessories utilize Neymar Jr.’s signature PUMA logo and number 10 logo to create a vibrant all-over graphic print in Brazil blue, yellow and green. The custom font is inspired by the pichação found on the streets of São Paolo.

The FUTURE Z 1.1 NJR has been crafted to enhance the playing style of the world’s most entertaining player. Built around an adaptive FUZIONFIT+ compression band, the boot provides optimal lock-in and support for explosive movements. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A cutting-edge Dynamic Motion System outsole has been developed for advanced traction to drive the opposition craZy.

The custom Brazil blue, yellow and green NJR graphic is displayed in a repeated pattern on both the sockliner and soleplate to create a beautiful tribute to Neymar Jr.’s beginnings. Additional personalization’s are included on both boot laces. Printed on the right boot lace is ‘Dream Chaser’ and on the left boot lace ‘Tudo Passa’ (everything passes), two statements that hold great meaning to Neymar Jr.

The NJR BRAZIL apparel includes the Neymar Jr. Graphic Jersey, Neymar Jr. Shorts (blue and green), Neymar Jr. Tee, Neymar Jr. Training Pant, Neymar Jr. Hoody, all in adult and junior sizes and the Neymar Jr. Baseball Cap. The accessories include the Neymar Jr. ULTRA Light Strap, Neymar Jr. Backpack, Neymar Jr. Gym Sack and Neymar Jr. Fan Ball, Mini Ball and Graphic Ball.

The FUTURE Z 1.1 NJR is available from June 1st with the NJR BRAZIL apparel and accessories available from June 5th at PUMA.com, PUMA stores and select retailers worldwide.

herzogenaurach, germany, june 1, 2021
PUMA BRINGS THE FIRE WITH THE NEW ACCELERATE MATCH BALL FOR THE 2021/22 LALIGA SEASON
Sports company PUMA and LaLiga have today unveiled the official match football for the 2021/22 LaLiga season: the ACCELERATE. The main ball for the LaLiga season combines a traditional white base with explosive red, yellow and orange tones to encapsulate the energy of fire.

The ACCELERATE match ball is the perfect ball for accuracy and rapid action. It symbolizes the creation of energy brought to the game by PUMA players such as Luis Suárez, Antoine Griezmann, Jan Oblak, Raphaël Varane, Suso, Jules Koundé and Marc Bartra.

The ACCELERATE’s design provides optimal visibility on pitch and due to its eight large panels, permits exceptional connection with the ball enabling pure touch and striking capabilities. The ACCELERATE is FIFA approved, a synonym for high performance with a fresh new design that incorporates cutting-edge technology and high frequency molding to provide perfect sphericity, maintaining the balls shape and reducing water absorption. The aerodynamic surface is 1.2mm textural 3D PU, making it more resistant to abrasion and wear. POE foam is added to increase touch sensitivity, providing a firmer feel and better bounce consistency.

The ACCELERATE 2021/22 LaLiga match ball is available from June 1st at PUMA.com and at select retailers worldwide.

 

herzogenaurach, germany, july 12, 2021
PUMA BRINGS THE ENERGY WITH THE NEW ADRENALINA MATCH BALL FOR THE 2021/22 LALIGA SEASON
Sports company PUMA and LaLiga have today unveiled the second official match football for the 2021/22 LaLiga season: the ADRENALINA. The ADRENALINA ball is for the ‘special games’ such as El Clásico and derbies, when the stakes are at their highest. The ball is the heart of LaLiga, the beat that transforms the game into something special producing adrenaline that courses through the players and fans.

The eye-catching ball for the big occasions combines a Lemon Tonic and Dark Yellow base with splashes of blue for high-visibility and to encapsulate the vibrant energy the ball brings to the pitch.

The ADRENALINA match ball is the perfect ball for accuracy and rapid action. It symbolizes the creation of energy brought to the game by PUMA players such as Luis Suárez, Antoine Griezmann, Jan Oblak, Raphaël Varane, Suso and Marc Bartra.

The ADRENALINA design provides optimal visibility on pitch and due to its eight large panels, permits exceptional connection with the ball enabling pure touch and striking capabilities. The ADRENALINA is FIFA approved, a synonym for high performance with a fresh new design that incorporates cutting-edge technology and high frequency molding to provide perfect sphericity, maintaining the balls shape and reducing water absorption. The aerodynamic surface is 1.2mm textural 3D PU, making it more resistant to abrasion and wear. POE foam is added to increase touch sensitivity, providing a firmer feel and better bounce consistency. 

The ADRENALINA 2021/22 LaLiga match ball is available from July 12th at PUMA.com and at select retailers worldwide. 

herzogenaurach, germany, july 13, 2021
PUMA AND OLYMPIQUE DE MARSEILLE UNVEIL THE AWAY KIT FOR THE 2021/22 SEASON INSPIRED BY THE OM FOUNDATION
Global sports company PUMA and Olympique de Marseille have presented the club’s new Away kit for the 2021/22 season, inspired by the OM foundation.[No text in field]

The blue jersey is infused with an array of blue hues echoing the different facets of Marseille. The jersey is futuristic and modern in design and features a special ‘M’ logo created for the jersey in tribute to Marseille and the OM Foundation. The logo is displayed on the back of the jersey with each of the four bars representing one of the fundamentals of the foundation. The look is completed with navy blue shorts and socks.

Olympique de Marseille is an integral part of the community and is large part of people’s daily life in the city. Together with the club, PUMA has supported on various projects dedicated to hospitals, children and amateur clubs. The club takes pride in giving back, a commitment that has taken shape with the creation of the OM foundation enabling the club to invest in education, employment, entrepreneurship, sports and culture.

As part of the launch, PUMA and Olympique de Marseille have paid tribute to the OM foundation by involving the youth of Marseille in the campaign. The campaign “Marseille in the blood, and by the blood” is the first campaign imagined and designed by the city’s youth.

Eight young people were selected from the Frais Vallon area to experience an educational day and provide a unique, inclusive and authentic campaign featuring Dimitri Payet, Alvaro Gonzalez and Simon Ngapandouetnbu.

In addition, PUMA will provide full kits to all the kids from the ‘OV School’. A program led by the OM foundation and its partners.

The new Olympique de Marseille Away jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance. 

The new Olympique de Marseille Away kit is available from July 13 at PUMA.com, PUMA stores, on om.fr and at select retailers worldwide. 

herzogenaurach, germany, july 14, 2021
93:20 PUMA & MANCHESTER CITY UNVEIL NEW HOME KIT IN TRIBUTE TO THE GOAL THAT MARKED A NEW ERA FOR CITY

Global sports company PUMA has today unveiled the new Manchester City Home kit inspired by the iconic 93:20 goal from the incredible 2011/12 season that provided one of the greatest moments in Premier League and Manchester City history.

The memory of the legendary 93:20 season echoes through the new Home kit as a striking all-over repeated graphic of a digital clock paying tribute to the remarkable generation of players and the last-minute strike that sealed the league in a way no football fan could have predicted. The Home jersey is complemented by sky blue shorts and hooped socks to complete the look.

For Manchester City the 2011/12 season was a thriller, it started with an array of exciting signings and ended with 93:20 - a momentous goal that secured the club’s first Premier League title, marking the climax of the league’s most remarkable season and the beginning of a new era for Manchester City. Since this historic moment, City have gone on to win the Premier League title five times in the last ten seasons.

“Witnessing that moment is something I will never forget. When the goal went in, we knew we had just seen greatness, something special”, said Micah Richards, Manchester City legend. “The league was hanging in the balance and then to secure it in the final minute, in that fashion, I don’t think will ever be replicated. The new kit is a perfect tribute to one of the greatest moments in City’s history”.

The new Manchester City Home jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

The new Manchester City Home kit will be available from July 14 at PUMA.com, PUMA stores, Etihad Stadium Store, mancity.com/shop and at select retailers worldwide.

Additionally, the Manchester City prematch collection is available from July 14 and consists of the prematch jersey, prematch ¼ zip top, prematch jacket and prematch pant. For the first time Manchester City’s prematch collection utilizes PUMA and First Mile’s recycling initiative by turning plastic waste into products.

First Mile is a people-focused network that strengthens micro-economies, working with waste collection communities in Taiwan China, Haiti and Honduras by collecting plastic waste and creating jobs and reducing environmental waste. This year’s collection is made from at least 84% post-consumer plastic collected in Taiwan China.

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Herzogenaurach, germany, july 16, 2021
VALENCIA SPREAD THEIR WINGS WITH THE NEW PUMA HOME AND AWAY KITS FOR THE 2021/22 SEASON
Global sports company PUMA has today unveiled the new Valencia Home and Away kits for the 2021/22 season to be worn by the Men’s, Women’s and youth teams.

Valencia Spread Their Wings. Sparked by Valencia football folklore, PUMA breathes new life into a modern classic. Reinterpreting an iconic design from the 2003/04 season, the new Home kit weaves a striking new pattern into a white shirt with black sleeves to create an instantly recognizable graphic inspired by the Valencia bat.

Here Comes History. For the new season PUMA and Valencia reboot a historic away look. Used as the team’s secondary color between the 1930’s and 1980’s, Rio Red makes a welcome comeback in the new Away kit. The retro style is invigorated by a futuristic all-over pattern drawn from the club’s legendary bat symbol.

The new Valencia Home and Away jerseys combine 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

 

The new Valencia Home and Away kits are be available from July 16 at PUMA.com, PUMA stores and at select retailers worldwide.

herzogenaurach, germany, july 21, 2021
PUMA & AC MILAN LAUNCH NEW AWAY KIT CELEBRATING FONDAZIONE MILAN PROMOTING “FROM MILAN TO THE WORLD” INITIATIVE

Global sports company PUMA has today unveiled the new AC Milan Away kit to be worn by the Men’s, Women’s and youth teams throughout the 2021/22 football season. The special new golden kit celebrates the work of Fondazione Milan, AC Milan’s charity, with the words “Fondazione Milan” printed under the collar on the back of the shirt. The new Away jersey also features a striking all-over pattern inspired by six cities across the world involved in a charitable initiative that will officially launch in September.

The “From Milan to the World” initiative, created by AC Milan’s Fondazione Milan, in partnership with PUMA, will give Rossoneri fans across the world the chance to vote to support a socio-educational project out of six proposals that will be presented in September, alongside local and international non-profit organizations. The end result will be the development of the selected program, linked to one of the six cities chosen for the initiative: New York (USA), Rio de Janeiro (Brazil), Kolkata (India), Melbourne (Australia), Nairobi (Kenya) and Milan (Italy).

Fondazione Milan was set up in 2003 with the aim to spark positive change in the community. The foundation continues to grow as more fans, partners and club legends join the cause, helping to expand the reach of the various initiatives implemented across the world.

Casper Stylsvig, AC Milan Chief Revenue Officer said, “We are proud to be launching this Away kit with our partner PUMA and celebrate the work of our Fondazione Milan, who does an incredible job helping people in need at a local and international level. The jersey itself looks very elegant with its golden color and geometric pattern, but most importantly it will help us bring some change into the world through the “From Milan to the World” initiative, which will launch in the near future. This is something we are particularly proud to be able to do as a club, because it fits perfectly within our social responsibility journey, which remains a very important aspect of our work at AC Milan, both on and off the pitch.

The new kit represents Milan’s impact from Milan to Italy to the World. AC Milan brings people together from different cultures, languages and ages as the club continues to expand its impact across the globe. Milan’s unbreakable bond with the team and the city sends an inclusive message to over 500 million Rossoneri fans worldwide, uniting people from the walls of the San Siro to the streets of Rio and beyond.

“AC Milan connects so many people across the world through football and charitable projects, so we wanted to pay tribute to this with the design of the shirt. The idea behind the bespoke graphic integrated into the jersey was to give each city connected to the Fondazione its own identity,” said Nick Willems, Graphic Designer Teamsport Apparel. “We placed distinct graphics created for each city inside outlines of those cities. We then added those graphics into a repeat pattern to connect all of the cities, symbolizing the strength of AC Milan and of the Fondazione.”

The new AC Milan Away jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance. 

The new AC Milan Away kit will be available from July 21st at PUMA.com, PUMA stores, AC Milan official stores, store.milan.com and at select retailers worldwide. 

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herzogenaurach, germany, july 22, 2021
DRIVE THEM CRAZY WITH THE FASTER FOOTBALL FUTURE Z 1.2
Sports company PUMA has followed the recently released ULTRA 1.3 football boot with the launch of the Faster Football edition of the FUTURE Z 1.2 in a striking blue colorway.

The Faster Football pack is equipped with the latest technical upgrades and boldest colors to take you from fast to first. The new pack will be seen on the feet of leading PUMA gamechangers Neymar Jr., Antoine Griezmann, Kingsley Coman, Nikita Parris and Dzsenifer Marozsán. The FUTURE 1.2 has been engineered with zero compromises so you can defy every challenge on the pitch. The next generation FUTURE has been crafted to enhance the playing style of the world’s most creative mavericks.

The FUTURE Z 1.2 provides the ultimate fit and agility by fusing a mid-foot adaptive FUZIONFIT+ compression band to an asymmetrical Dynamic Motion System outsole for optimal lock-in and support to drive the opposition craZy. The upper is made of an innovative knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control.

The Faster Football pack featuring the all-new FUTURE Z 1.2 and the ULTRA 1.3 in a Unisex, and a Women-Specific fit is available from July 22nd at PUMA.com, PUMA stores and select retailers worldwide.

herzogenaurach, germany, july 23, 2021
PUMA & BORUSSIA DORTMUND PRESENT NEW AWAY JERSEY TO THE KIDS OF NORDSTADTLIGA IN SPECIAL SURPRISE
Global sports company PUMA has today unveiled the new Borussia Dortmund Away kit for the 2021/22 season. The slick black jersey features continuous lateral chevron graphics in steel grey with black shorts and socks.

In a special surprise, PUMA and the BVB Foundation “leuchte auf” (light up) presented the new away jersey to the children of Nordstadtliga in Dortmund as part of their social commitment initiative.

The Nordstadtliga are a street football program in the north of Dortmund that supports children and young people of different ethnic, religious and cultural backgrounds and integrates them into social structures through sports. The members of the Nordstadtliga received the new BVB jersey and PUMA product in a special presentation as part of the year-round street football league.

The new Borussia Dortmund Away jersey combines 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athletes dry and comfortable. The jersey integrates an ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.

The new Borussia Dortmund Away kit is available from July 23 at PUMA.com, PUMA stores, BVB fan stores, BVB’s online store and at select retailers worldwide. 

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