When every game feels like a final, these boots are your license to thrill, whether that means sending defenders to the shops or scoring screamers under the lights. Playing it safe? Overrated. End-of-season glory? Yours for the taking. Featuring fresh new takes on the FUTURE, ULTRA and KING silos, all playstyles are covered, ensuring every baller can channel their inner audacity. The final games of the season are all about taking chances, risking everything and regretting nothing, with seasons defined by the small moments it’s time to show the world what you’ve got.

The next-gen FUTURE 8 features all-new tech upgrades to give players the tools to play with freedom and unleash their creative instincts. The color of the Audacity edition does its name justice, with a vibrant yellow base complete with pink, white and black detailing on the upper – guaranteeing players stand out from the crowd.

The FUTURE 8 features a FUZIONFIT³ upper, wrapping the foot like a second skin, offering a snug, cushioned fit without limiting explosivity. A textured high-density mesh layer with GripControl Pro adds grip and control, whilst the all-new FLEXIGILITY outsole for 360-degree agility ensures movement between the lines and creating without constraints.

The ULTRA 5 features dark grey base color with touches of yellow and pink that feels like a finely tuned machine, giving you a boot made for speed based on engineering insights from PUMA Motorsport. The ULTRA 5 is available in two versions. The ULTIMATE edition features a brand new SPEEDSYSTEM outsole, and the ULTRA 5 CARBON features a special Carbon version of the outsole. Both versions of the ULTRA 5 give you an explosive base to be rapid off the mark and dangerous on the pitch as the FastTrax stud design provides multidirectional traction.

The new KING Audacity edition looks like the boss. A boot worn by Kings, the new edition features a classy silver base with pops of black and pink. It’s clear that there’s a new wearer of the crown when you take to the pitch in the KING. The non-animal-based K-BETTER™ upper material offers a new and improved take on the signature KING touch, comfort, and durability, whilst the GRIPCONTROL 3D structure on the medial side enhances ball control.

All three silos feature both a unisex fit and women’s fit. The women’s fit features a slimmer fit tailored to the anatomy of a woman’s foot and is designed to enhance comfort and performance for women playmakers to be able to perform at their best. It’s built different, for women who make a difference on the pitch. 

The Audacity pack is available on pre-sale from April 3rd in PUMA stores, at PUMA.com, and at specialist retailers with global release from April 10th.

This landmark collaboration will see PUMA become the Official Ball Supplier of the Premier League, which includes the provision of match balls at all League matches from the start of the 2025/26 season. 

Through this partnership, PUMA will also support the Premier League across multiple initiatives, from community-based football programs that nurture grassroots talent to high-impact marketing campaigns and events such as the Premier League Summer Series, which will be hosted in the United States in July.

“The agreement with the Premier League, the most watched football league in the world, is an important step in PUMA’s brand elevation strategy,” said PUMA CEO Arne Freundt. “We look forward to bringing our performance technology to the forefront of the game and connecting with the many fans worldwide. With PUMA’s ball at the centre of attention during every match in this incredible league, we will create unforgettable moments for players and fans alike.”

The Premier League, broadcast to 900 million homes in 189 countries, offers an unparalleled platform for visibility and international growth. With the competition’s vast global reach and PUMA’s commitment to performance and innovation, this collaboration is poised to drive both brand awareness and engagement, delivering premium experiences for fans, athletes, and communities alike.

PUMA already holds a significant presence in the Premier League through its official partnership with Manchester City, the league’s current champions. In addition, several top Premier League players, including Jack Grealish (Manchester City), Kai Havertz (Arsenal), James Maddison (Tottenham Hotspur), Harry Maguire (Manchester United), Jordan Pickford (Everton), and Marc Cucurella (Chelsea), are part of PUMA’s growing roster of elite athletes.

Richard Masters, Chief Executive of the Premier League, added: “We are delighted to be welcoming PUMA as the Official Ball Supplier of the Premier League. PUMA has a proud history of involvement in football over many years and we look forward to seeing the new ball used at all our matches from this summer onwards. 

“Their global reach and commitment to excellence align with our values, and we are excited to work together on a range of projects to drive forward the incredible work taking place in communities and inspire fans worldwide.”

Inspired by the 1994/95 season, which ended with Borussia Dortmund’s first Bundesliga title in 32 years, the jersey lights up in neon yellow, echoing the unforgettable energy and euphoria of matchdays. On the 30th anniversary of that historic triumph, the jersey celebrates the power of taking risks, being fearless, and relentlessly chasing your dreams.

The 24/25 BVB Special Jersey draws inspiration from the vibrant atmosphere of Dortmund’s passionate fanbase, featuring BVB’s iconic neon yellow colorway as the base, with a modern V-neck collar and a bespoke black pattern on the sleeves to complete the striking jersey. The jersey encapsulates the spirit of the 1994/95 season, when BVB defied the odds, reminding fans that in football—like in life—you must be bold and believe in your dreams.

"At Borussia Dortmund, we are thrilled to unveil this seasons Special Jersey, a testament to the bold spirit of our Club and the passion of our fans. Our partnership with PUMA continues to deliver high-quality, innovative apparel that resonates with our supporters worldwide. We are confident that this jersey will not only be a favorite among fans but also a symbol of our shared commitment to excellence and sustainability." Carsten Cramer, Borussia Dortmund Managing Director explained.

The jersey is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.

Reflecting PUMA’s commitment to sustainability, the Replica Jerseys are made using the RE:FIBRE initiative, utilizing recycled textile waste to create new materials without compromising quality. Containing at least 95% recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.

The 24/25 BVB Special Jersey is available from the 7th of March on PUMA.com, Borussia Dortmund Official Stores, and select retailers worldwide.

PUMA and Osei have tapped Ghanaian painter Daniel Alum Jasper, who has created a custom print for the Ghanaian Home jersey design. Paying homage to Africa’s Gold Coast, the design is a graphic expression of traditional Ghanaian symbols known as Adinkra, which represent values like understanding, cooperation, and resilience. The jersey’s one-of-a-kind design also nods toward the African nation’s diverse tribes: Ewe, Hausa, Asante, Fante, Dagbani, and Ga. An easter egg within the jersey’s design is revealed with perspiration, as the colors of the kit begin to change, making the Adinkra symbols more pronounced as each football match progresses. 

The humorous campaign is an exclusive behind-the-scenes look into the inner workings of KidSuper Studios, where creativity is always an adventure. For the lucky intern, a frenzied environment of artistry and athletics (don’t forget a pair of free shoes) is just another day on the job. 

PUMA x KidSuper is available from the 8th of March, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

The collaboration is more than just a meeting of football and fashion, it is a celebration of the transformative power of dreams. It honors the ability of dreams to unite and inspire, transcending sport to create a cultural moment, exemplified by the partnership with Off-White™, which signifies their first-ever kit design to be worn on the pitch.

At the heart of this exclusive collection lies the concept of Dreamland, embodying a rich tapestry of values and symbolism. The number 63, printed on the inner collar of the jersey, serves as a powerful emblem of dreams. Dreams of victory and sporting success for a football club, as AC Milan claimed its first European Cup triumph in 1963, and dreams of progress, inspired by Martin Luther King Jr.’s iconic “I Have a Dream” speech from the same year. The speech remains a timeless call for social justice and equality, a vision shared by PUMA, AC Milan and Off White™, with the three brands celebrating a shared belief in the transformative power of dreams, offering a powerful reminder of the endless possibilities that dreams inspire.

The new kit, beautifully designed by PUMA and Off White™, comes in two striking colorways, both infused with Pan-African colors to celebrate black excellence and symbolize unity and progress. The first jersey features a black base color that beautifully fades into a power green colorway at the bottom of the jersey with sizzle yellow logos and red detailing on the black collar and the jersey cuffs. The alternative jersey features a red base that fades into a power green color with a monochrome AC Milan crest, collar and cuffs with sizzle yellow details.

Both designs are reimagined with signature Off White™ touches, including the iconic Off White™ zip tie on both the Authentic and Replica editions of the jerseys. Players surnames feature quotation marks on the back, and the word ‘Diavoli’ – a nod to AC Milan’s historic nickname is incorporated on the badge on the front.

Featuring subtle yet powerful design elements, the kit embodies the idea that change is unstoppable, and progress is continuous. The jerseys represent the notion ‘Unity is Strength’ by featuring the Off White™ all over print modified to connect the arrows to create unity. The collection launches in February which coincides with Black History month, further elevating the importance of celebrating black culture and excellence.

The concept of Dreamland extends into the digital realm, inviting fans worldwide to immerse themselves in the concept through unique activations in Rocket League and Fortnite. In Rocket League, the jersey design has been transformed into exclusive car decals and wheels, that are set to debut in the popular sports-action game starting 21st February. Meanwhile, Fortnite features a custom island inspired by the collection, where players can explore, interact, and fully experience the essence of the new kits.

To mark the occasion, a launch event, hosted in Milan last night, brought together art, culture, and entertainment, showcasing the shared values and creativity behind the kits. VIP guests, fans, and community members were invited to explore the collaboration’s theme of Dreamland, reinforcing the cultural impact of this project.

The AC Milan x Off-White™ collection includes both Authentic and Replica jerseys, each engineered for top-level performance and made with sustainable practices. The Authentic Jersey, worn by the players, is made from PUMA's ULTRAWEAVE fabric to reduce weight and friction, ensuring elite-level performance. It also incorporates dryCELL sweat-wicking technology to keep players and fans dry.

The Replica Jersey mirrors the design of the Authentic version, offering a more relaxed fit with dryCELL technology and RE:FIBRE, made with at least 95% recycled textile waste and other sustainable materials.

Both versions of the kit reflect PUMA’s dedication to sustainability. The Authentic Jersey is crafted from 100% recycled materials (excluding trims and decorations), while the Replica Jersey incorporates PUMA’s RE:FIBRE technology, furthering the brand's commitment to a circular production process.

The AC Milan x Off-White™ kit will make its debut on the pitch when AC Milan take on Hellas Verona in their Serie A fixture on the 16th February, with the team wearing the black version and the goalkeeper sporting the red version. The red version will then be worn in the match by the outfield players against Lazio, with the goalkeeper donning the black version, showcasing both striking colorways across the two games. AC Milan’s women’s First Team will also wear this special kit in an upcoming match, with the outfield players wearing the red jersey and the goalkeeper in the black jersey.

The AC Milan x Off-White™ is available at PUMA stores, PUMA.com, the AC Milan Official Stores, store.milan.com, and select retailers worldwide from the 14th February.

Playing like everyone else? When the game gets predictable, flip the script with Neymar Jr. and LaMelo Ball. Whether you’re balling on the pitch or the hardwood, the Creativity pack is here to remind you: rules are optional, instincts are everything. Featuring fresh takes on the FUTURE 8 football boots by Neymar Jr, Melo’s signature MB.04 basketball shoes, both with matching jerseys, shorts, ¼ zip tops, training pants, hoody’s and logo tee’s in both adult and junior sizes. The collection celebrates playmakers of all kinds, whether they’re from Santos, California, or simply Not From Here.

The next-gen FUTURE 8 Creativity edition features all-new tech upgrades to give players the tools to play with freedom and unleash their creative instincts. The new Creativity edition of the FUTURE features a vibrant orange poppy base color with unique violet, pink and electric peppermint detailing to make the boot truly stand out from the crowd.

The FUTURE 8 features a FUZIONFIT³ upper, offering a snug, cushioned fit without limiting explosive movements. The upper features an elastic LYCRA® layer, 3D Fuzionpods and PWRTAPE for an adaptive fit that moves with you like a second skin, so you can create without constraints.

When you want to showcase your skills with the ball, a high-density mesh layer with GripControl Pro gives you all the ball grip and control you need to create chances or finish them off.

The brand-new FLEXGILITY outsole, circular stud layout and dual-density composition provides 360-degree agility to give players a platform to produce explosive and agile movements in all directions allowing you to create without limits at top speed.

LaMelo Ball's latest signature shoe, the MB.04 Creativity, dares players to break the mold. Rejecting predictability, the MB.04 Creativity boasts a striking mismatched design with vibrant colors, all built upon a foundation of responsive NITROFOAM™ cushioning. The shoe's 5D printed upper features a raised, tentacle-like design, while hidden "1 OF ONE" and "RARE" details showcase Melo's unique personality. His signature Wings logo adorns the heel, and the outsole features a hovering spaceship, "NOT FROM HERE" and "RARE" wording, and fiery heel accents, further emphasizing the shoe's otherworldly inspiration.

The Creativity pack ft Neymar Jr. and Lamelo Ball is available in PUMA stores, at PUMA.com, and at specialist retailers from February 13th.

Born in Colombes, France, Sandy’s journey to the top has been nothing short of inspiring. She began her football career playing alongside boys until the age of 15, before joining Paris Saint-Germain (PSG). After rising through the ranks at PSG, Sandy made the move to Chelsea FC in 2024, where she has quickly become one of the biggest talents in the Women’s Super League (WSL). Sandy’s standout performances have earned her a key place in the France national team, where she continues to showcase her remarkable talent.

Sandy draws inspiration from PUMA star Neymar Jr., in her playing style, making her a perfect fit for the brand’s ethos of innovation and self-expression. Her ambition, creativity, and desire to make an impact on the pitch align perfectly with PUMA’s brand DNA.

Sandy Baltimore is not only known for her footballing brilliance, but also her passion for streetwear fashion. Off the pitch, she consistently showcases her distinctive style, often seen arriving at Clairefontaine for national team duty in eye-catching outfits that reflect her unique style. This combination of football and fashion is a natural fit for PUMA, a brand that celebrates athletes who blend both worlds in a bold and authentic way.

Johan Adamsson, Vice President Sports Marketing & Sports Licensing at PUMA, commented: “Sandy embodies everything we stand for at PUMA: the courage to be bold, to stand out, and to express yourself fully. We’re excited to have Sandy on board as we continue to push the boundaries in sport and style and work with us on our continued innovation across our women’s specific products including our women’s fit football boots.”

The next-gen FUTURE 8 features all-new tech upgrades to give players the tools to play with freedom and unleash their creative instincts. The new FUTURE features a unique purple and black colorway with brushes of orange and white detailing to give the boot a unique aesthetic.

The FUTURE 8 features a FUZIONFIT³ upper, offering a snug, cushioned fit without limiting explosive movements. The upper features an elastic LYCRA® layer, 3D Fuzionpods and PWRTAPE for an adaptive fit that moves with you like a second skin, so you can create without constraints.

When you want to showcase your skills with the ball, a high-density mesh layer with GripControl Pro gives you all the ball grip and control you need to create chances or finish them off.

The brand-new FLEXGILITY outsole, circular stud layout and dual-density composition provides 360-degree agility to give players a platform to produce explosive and agile movements in all directions allowing you to create without limits at top speed.

The FUTURE also comes in a women’s fit, with the latest FUTURE tech and a slimmer fit tailored to the anatomy of a woman’s foot. The women’s fit version of the boot is designed to enhance comfort and performance for women playmakers to be able to perform at their best. It’s built different, for women who make a difference on the pitch.  

“The FUTURE has always been about giving players a boot to unleash their creativity. The FUTURE 8 features a new FUZIONFIT³ upper that has taken the unique fit properties of the FUTURE to the next level, giving players a fit that is an extension of their foot and provides unrestricted foot flexion giving players freedom of movement to showcase their skills on the pitch. This combined with the FLEXGILITY outsole gives players enhanced rotation and flexibility within the boot to create audacious and instinctive movements at top speed”, said Florian Nemetz, Teamhead Product Line Management Teampsport Footwear.

The FUTURE 8 launches as part of the Unlimited pack, which also features the ULTRA 5 in ULTIMATE and CARBON editions and the KING ULTIMATE, with all football boots available in both unisex and women’s fits.

The FUTURE 8 Unlimited edition and the Unlimited pack are available on pre-sale from January 9th in PUMA stores, PUMA.com, and at specialist retailers with global release from January 16th.

In a first-of-its-kind, the new PUMA AI Creator tool is powered by DEEPOBJECTS, a leading co-creation platform that leverages generative AI to allow fans to design their dream PUMA Manchester City kits using text prompting, customization tools and intuitive sliders. By placing the tool in their hands, fans are invited to channel their passion and originality to create bold patterns and unique kit designs.

The winning AI design will be worn by City stars on-pitch and sold to fans, in a groundbreaking first for a professional football club.

Upon signing up, fans will get 15 free Design Credits and 2 Entries with the ability to unlock more Credits and Entries through rating other fan designs or being registered as Cityzens or PUMA NFT Holders.   

Fans can submit designs to the competition until 20th December when, along with the fan ratings, PUMA and Manchester City kit experts will shortlist their top ten designs. Public voting will then open in January, as fans will be asked to vote for the kit they want to see on-pitch as Manchester City’s Official Third kit for the 2026/27 season.

PUMA AI Creator is one of the ways we see emerging technology bringing fans closer to the game they love," said Ivan Dashkov, Head of Emerging Marketing Tech at PUMA. 

“As Manchester City continues to be one of the most successful renowned football clubs globally, both on and off the pitch, and they have been the perfect partner for PUMA to work with to introduce this groundbreaking AI platform. Together, we are intentionally creating innovative and inclusive ways to engage with fans. PUMA AI Creator is a creative outlet that anyone can use – regardless of their past design experience, location, or background – to make a huge cultural impact, in this case designing the official 2026/27 Third kit for Manchester City. 

Nuria Tarre, Chief Marketing & Fan Experience Officer for City Football Group said:

“Through the power of AI, we are delighted to offer fans this special opportunity to be a part of Manchester City history and design a kit that could one day be worn by their heroes on the pitch. Each City kit plays a fundamental role in connecting fans around the world to our club and we’re excited to see how they engage with this truly unique initiative.”

 “Our enthusiasm for creating innovative and unique fan experiences is shared by PUMA, who continue to work with us to create memorable kits that represent our City, our club and our fans.” 

PUMA AI Creator was first used by City players Ederson, Stefan Ortega and Rico Lewis who together designed a bespoke goalkeeper kit, the first-ever AI manufactured football kit to be worn on pitch, creatively inspired by the net of a football goal. The goalkeeper kit will be available for sale in limited quantities and will be seen on-pitch later this season.

PUMA AI Creator officially launches on Monday 9th December and will be open for fans to submit kit designs until Friday 20th December. The top ten designs will then be unveiled for voting in January.

PUMA AI Creator can be accessed via www.aicreator.puma.com

The 125th Anniversary Capsule Collection includes the Authentic Player Jersey, Goalkeeper Jersey, Retro Football, and a special limited-edition Retro Style Jersey. In homage to the Club's founding year, only 1,899 units of this retro-style jersey will be available, each with a unique serial number and exclusive packaging - a true collector's item for dedicated fans.

The design journey began last December when AC Milan fans were invited to shape the Club’s legacy by choosing key elements of the 125th Anniversary jersey. Through the ‘Design our Jersey, Design our Legacy’ campaign and a bespoke platform, fans made design choices that reflect key moments in AC Milan’s history:

• The broad stripe design first appeared on the Rossoneri jersey in the 1950s and later became synonymous with the Club’s most iconic international victories, especially from the late 1980s onward

• The badge featured on the kit pays homage to the Club’s very first official emblem, dating back to its foundation in 1899 as the Milan Football & Cricket Club. This nod to tradition reflects the vision of Herbert Kilpin, who, as an Englishman, brought his cultural heritage by establishing a Club that celebrated both football and cricket

• The Diavoletto (Little Devil), an emblematic symbol of AC Milan during the 1980s, is printed inside the jersey, accompanied by the inscription AC Milan 125, marking this momentous milestone in the Club’s history

AC Milan Fan Token holders on Socios.com also played a role, voting on a unique detail to be printed on the numbers on the back of the jersey. This innovative, fan-driven approach has resulted in a kit that not only honors AC Milan’s storied past, but also looks confidently to its future. Chosen entirely by the fans, this kit stands as a truly special symbol of the Club’s history, passion, and unity, making it a celebration of the deep connection between AC Milan and its supporters.

Franco Baresi AC Milan Honorary Vice President said: ““This jersey is a reflection of AC Milan’s soul - its passion, its history, and the vision for its future. As someone who has proudly represented this Club for 50 years in many different roles, this milestone represents a moment of celebration and unity for the entire Rossoneri family. The 125th Anniversary is a testament to the values and spirit that make AC Milan extraordinary, and this kit is a beautiful way to honour our journey while celebrating the unwavering bond with our fans.”

Engineered with PUMA’s dryCELL technology, the Authentic Player Jersey is crafted to keep players cool and comfortable, performing at the highest level while embodying the essence of Milanismo. Reflecting PUMA’s commitment to sustainability, the jersey is made with 100% recycled materials, excluding trims and decorations.

The limited-edition Retro Style Jersey, made from premium cotton, is a nostalgic nod to classic football aesthetics, with each piece bearing a unique serial number - an exclusive emblem of AC Milan’s enduring legacy. Completing the collection is the Retro Football, a modern take on AC Milan’s vintage football design. 

In a nod to retro style, both the men’s and women’s First Teams will wear jerseys featuring only numbers on the back. Additionally, the jersey will be available exclusively in a long-sleeve version, including the ones worn by players on the pitch, and will not feature any sponsor logos aside from the PUMA logo on the left shoulder, further enhancing its vintage appeal.

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport, added: “The 125th Anniversary kit is not only a celebration of AC Milan’s past but also a tribute to the unwavering passion of its fans. We’re honored to have worked with the Rossoneri faithful to create something that’s not only a piece of football history but also designed for performance and pride.”

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “This kit is more than just a jersey – it’s a testament to the bond between AC Milan and its fans and to the strong partnership between our Club and PUMA. To have our supporters play such a vital role in its creation underlines our commitment to placing them at the heart of everything we do. 

We would also like to extend our heartfelt gratitude to our jersey sponsors, Emirates and MSC, Banco BPM and TIM for waiving their right to be present on the AC Milan jersey for this game. Their gracious support of this initiative reflects their deep understanding of the importance of this milestone, and the Club truly appreciates and values this incredible gesture.”

The 125th Anniversary kit will make its on-pitch debut on 15th December when the men’s First Team take on Genoa, the pinnacle of the Club’s celebrations for its milestone, with fans witnessing the realization of their vision as their design comes to life at the San Siro. The women’s First Team will also showcase the special kit during the Derby against city rivals on 8th December at the PUMA House of Football, adding to the Club's historic celebrations.

To celebrate the launch of this Anniversary kit and share the moment with its global fanbase, AC Milan and PUMA have organized two fan-focused events at PUMA Flagship Stores in Dubai, UAE, and Shanghai, China. Reflecting the Club's international spirit, legend Roberto Donadoni will meet fans in Dubai on 8th December, while Honorary Vice President Franco Baresi will greet supporters in Shanghai on 11th December.

The Anniversary kit was officially unveiled yesterday in Milan during an exclusive event held at the Club’s Flagship Store in Via Dante, in the heart of Milan, during which AC Milan legends, VIPs, and media had the opportunity to see the jersey for the first time.

The AC Milan 125th Anniversary kit will be available on PUMA.com, AC Milan Official Stores, on store.milan.com, and select retailers worldwide from Thursday 5th December.

Portugal, the 2016 European Champions and 2018/19 Nations League Winners, are known for their captivating style of play, which has earned them many fans all over the world and the largest number of followers on social media of any national football federation worldwide.

“Signing a top-tier national team was one of our priorities in football and I am very excited to welcome a team as popular as Portugal to the PUMA Family,” said Arne Freundt, PUMA CEO. “Given the large number of fans all over the world and the great potential of the next generation of this squad, we are looking forward to the upcoming big tournaments such as the 2026 World Cup.”

For PUMA, the deal offers the opportunity to continue writing Portuguese football history. In the 1960s, PUMA became the partner of legendary player Eusébio, known as “O Rei” (“The King”), for whom it created the iconic PUMA KING football boot. Eusébio was the top scorer of the 1966 World Cup when he led his team to a third place in the tournament.

“We were attracted to PUMA because of the way in which they engage with the fans and tell the unique story of every team they work with” said Fernando Gomes, President of the FPF. “We look forward to creating an exciting range of products with them which will resonate with our large fan base all over the world.”

PUMA will unveil the new products and its creative direction for the partnership in early 2025