“This announcement marks the start of an exciting new chapter for City Football Group,” said Ferran Soriano, CEO of City Football Group. “Our relationship with PUMA, covering five City Football Group clubs across four continents, will reset the model for sports partnerships on a truly global scale whilst being locally relevant and authentic for fans around the world. PUMA share our vision for challenging expectations, and we are looking forward to what we believe will be a ground-breaking partnership.” 

This PUMA and City Football Group partnership is shaped by shared values of authenticity and innovation, and a genuine love for beautiful football. These values will drive the partnership to change the game beyond the pitch, pioneering new ways to push forward the clubs’ communities, teams, and football whilst also bringing fans together at both local and global levels. 

PUMA and Manchester City are already linked via several player partnerships, including Caroline Weir, Pauline Bremer and Nikita Parris in the Women’s Team in addition to men’s club captain Vincent Kompany, midfielder David Silva and striker Sergio Agüero, who famously scored in the last seconds of City’s final game of the 2011/2012 season to clinch the first of three league titles for the club in the modern era.

Media Kit below contains the Pres Release and Images:

1. Ferran Soriano (CEO City Football Group & Manchester City) & Bjørn Gulden
2. Delfi Geli (President - Girona FC) & Bjørn Gulden
3. Pauline Bremer (MCFC women’s player), Vincent Kompany (MCFC men’s captain) & Bjørn Gulden 
4. Pauline Bremer (MCFC women’s player) & Vincent Kompany (MCFC men’s captain)

Photo Credits (Cover Image): Photo by Manchester City FC/Man City via Getty Images 

Neither the capital increase from company funds nor the share split will result in any changes in the ownership structure of the shareholders in the Company. If the proposed resolutions are accepted by the General Meeting and the amendments to the Articles of Association is registered in the commercial register, each existing share will automatically be exchanged for 10 new shares. As a result of the increase in the number of shares of the Company by a factor of 10, their stock market price is expected to decrease accordingly. 

The agenda of the General Meeting 2019 including the resolution proposals of the Management Board and the Supervisory Board is expected to be published in the Federal Gazette on 11. March 2019.

Adding to the company’s impressive motorsport credentials, PUMA has gained the rights to design, produce and sell Formula 1-branded products trackside. Visitors to Formula 1 races across the globe will be able to purchase F1 and Grands Prix related products as well as all 10 teams’ merchandise from on-site PUMA stands and superstores during race weekends.  PUMA and its fully-owned subsidiary Branded will also retail official merchandise and accessories from Formula 1’s growing portfolio of consumer products licensees, such as Codemasters and BAPE. 

“PUMA has a long and proud history in motorsport, and we are very happy to take this a step further today. Our agreement with Formula 1 will allow us to connect with the fans directly at the races by offering them the best motorsport merchandise experience possible,” said PUMA CEO Bjørn Gulden. 

“We are always looking to enhance fans race day experience and to have such an experienced and creative partner such as PUMA on board to bring the latest items to our fans is something we are really excited about,” said Sean Bratches, Managing Director Commercial Operations, Formula 1®.

Branded, which already distributes PUMA replica merchandise and designs for leading F1 teams such as Scuderia Ferrari, Mercedes-AMG Petronas Motorsport, Aston Martin Red Bull Racing and Rich Energy Haas F1 Team, PUMA will now add F1 trackside retail to its offering. 

Since entering Formula 1 in 1999, PUMA has established itself as a leading motorsport supplier, providing team wear and race wear to the most successful Formula 1 teams as well as the motorsport divisions of BMW and Porsche in other racing series. 

Download the Press Release below.

With a total audience of 2.7 billion viewers in 183 countries annually and more than 80 million followers on social media, LaLiga is one of the world’s leading sport leagues. This sponsorship will significantly expand PUMA’s on pitch visibility and strengthen its position as a leading global football brand. 

Both companies share a long history but also a young spirit and a vision for growth that will be boosted by this alliance.

“We are extremely proud to have partnered with one of, if not, the best football league in the world,” said Johan Adamsson, PUMA’s Director of Sports Marketing. “The ball is the most essential element in football, this sponsorship is the epitome of performance. La Liga has some of the world’s best teams and players and this is another step in our efforts to achieve ‘No Football without PUMA and it ensures an even stronger global reach for our brand.”

Juan Carlos Díaz, LaLiga’s Marketing and Commercial Director added: "It is an honor for an historical sports brand like PUMA, that dresses great teams, important sportsmen and recognized artists, to want to associate with LaLiga, the best football national league in the World, and contribute all its technical quality to our ball, which is such an important element of our competition. We are convinced that this agreement will be very fruitful for both companies and will allow us to continue facing our future challenges."

For pictures and the Press Release download the Media Kit below.

“We are proud that we have reached our targets for more sustainable materials two years earlier than planned. We still have room for improvement, which is why, we have taken steps with our suppliers to sharply increase the amount of more sustainable materials in our products going forward,” said Stefan Seidel, Head of Corporate Sustainability at PUMA.

Following a previous target of 50%, PUMA now aims for 90% of all cotton and polyester used in its products to come from more sustainable sources by 2020, part of the company’s strategy not to focus on individual collections, but to create a substantial positive environmental impact throughout its product range.

“By focusing on PUMA’s entire range, we can make a much larger positive impact and save a considerable amount of natural resources,” Seidel added.

At the end of 2018, 50 % of all cotton and 66 % of all polyester used in PUMA apparel came from more sustainable sources. Such sources include bluesign certified polyester, a production standard which eliminates harmful chemicals from the production process and promotes resource efficiency, and cotton from the Better Cotton Initiative, an organisation seeking to improve the environmental, social and economic impact of cotton production.

In 2018, PUMA also reached its target of sourcing 90 % of its leather and paper/cardboard from more sustainable sources two years ahead of schedule, using FSC certified paper and cardboard as well as leather from tanneries with a medal rating of the Leather Working Group.

Through its 10FOR20 targets set in 2015, PUMA aims to improve its sustainability performance in ten areas including the environment and the wellbeing of workers in the factories of its suppliers. At the end of 2018, PUMA was on track with eight of the ten targets it had set.

For more information on PUMA’s sustainability performance, you may consult the company’s latest annual report, which is available on https://annual-report-2018.puma.com

The Press Release can be downloaded below.

At only 19 years of age, U.S. born Mondo has already won several medals and broken a fair share of records. In 2018, he stunned the track and field world at the European Championships by setting a U20 record for a 6.05m jump and taking the gold medal.

“I don’t want to sound like a cliché, but being part of the PUMA family is a dream come true,” said Mondo about his new relationship with the sports brand. “It’s a perfect fit because Usain Bolt is the greatest ever to live, and I’m not saying that I’m him, but following in his steps is an amazing opportunity. I’m honored that PUMA trusted me to represent the brand, I’ll do everything it takes to make them proud.”

Mondo’s success is the result of a lifelong dedication to the sport and being born into an athletic family. Coached by his mother and father, he grew up pole vaulting in his own backyard.

In addition to his exceptional athletic abilities, Mondo is a charismatic, inspiring, hard-working, and a highly motivated person. He has what it takes to shine in anything he strives for, especially on the road to 2020.

“We are humbled that Mondo has decided to join the PUMA family; he represents everything we are as a brand. PUMA has a long history in sports, and throughout the years we’ve partnered with some of the world’s greatest athletes, like legends Tommie Smith, Maradona, Pelé, and most recently, Usain Bolt,” said Pascal Rolling, Global Head of Running Sports Marketing. “We are confident that Mondo will leave a huge and memorable mark in the sport of Track and Field, as have many of our athletes.”

For pictures and the Press Release download the Media Kit below.

With a science-based target, a company ensures that it reduces greenhouse gas emissions sufficiently to meet the goals of the Paris Agreement, which aims to limit global warming to well-below 2°C above pre-industrial levels.

PUMA has committed to reduce emissions from owned and operated facilities, as well as its energy needs (Scope 1 and 2 emissions) by 35% by 2030 compared to 2017. The company also aims to reduce Scope 3 emissions, coming from purchased goods and services, by 60% per Million € in sales between 2017 and 2030.

“Recent scientific reports have highlighted the need for urgent action, as global warming is happening at a faster pace than previously anticipated,” said Stefan Seidel, PUMA’s Head of Corporate Sustainability. “That is why PUMA wants to be a part of the solution by setting a bold path towards reducing greenhouse gas emissions.”

As part of its commitment to reduce greenhouse gas emissions, PUMA plays a leading role in the “Fashion Industry Charter for Climate Action”, which was introduced at the UN Climate Conference in Poland last year.

“We know that the fashion industry has a significant impact on the environment, but rapid growth in global apparel and footwear production shows no signs of slowing,” said Cynthia Cummis, Director of Private Sector Climate Mitigation at World Resources Institute (WRI), one of the SBTi partners. “We need more companies in the industry to follow PUMA’s lead and pursue comprehensive strategies to decarbonize and do their part to prevent catastrophic climate change.”

Today, the SBTi released new guidance that provides clarity on measuring and reducing value chain emissions in the apparel and footwear sector.  The SBTi defines and promotes best practice in science-based target setting, offers cutting-edge resources and expert guidance to reduce barriers to adoption, and independently assesses and approves companies’ targets. It is a collaboration between CDP, the United Nations Global Compact (UNGC), World Resources Institute (WRI), and the World Wide Fund for Nature (WWF). 

The Press Release can be downloaded below.

stichd, fully owned by sports company PUMA, aims to use its new corporate identity to become a globally recognised player which builds long-term relationships with brands to expand into new business areas.

stichd has more than 500 employees and has posted double-digit growth rates every year since being taken over by PUMA.

“Over the past decade we have connected brands, retailers and consumers to create experiences that matter,” said Nina Nix, Chief Executive Officer of stichd. "It is now time for stichd to step out of the shadows and confidently present itself as a brand in its own right.”

Nix moved to the Netherlands seven years ago when PUMA took over Dobotex, its Dutch licensee, which had been making socks for the sports company since 1997. Since then, the company built up a large portfolio of brands and expanded into new business categories, most recently swimwear. 

Sports merchandising specialist Branded, founded in 2014, will also be a part of the new company stichd. Most recently, Branded signed a deal to become the exclusive trackside retailer at most Formula 1 races. Dobologic, the group’s logistics arm, is the third company to be integrated into stichd.

For more information about stichd, please visit http://stichd.com/